Hasselblad X2D 100C Street Kit with XCD 28mm f/4 P and OneMo Lite Backpack

Offering unparalleled performance in a classic design, the Hasselblad X2D 100C Medium Format Mirrorless Camera features a newly developed sensor, an upgraded phase detection autofocus design, and an all-new 5-axis 7-stop in-body image stabilisation system. The X2D 100C also boasts a built-in 1TB SSD and a CFexpress Type B card slot for unprecedented storage performance in the digital photography realm.

100MP BSI CMOS Sensor

Engineered with a large 100MP BSI CMOS sensor, the X2D 100C features an extremely wide dynamic range of up to 15 stops along with vivid 16-bit colour depth. The camera's 16-bit colour depth can deliver up to 281 trillion colours, 64 times higher than 14-bit. When combined with the Hasselblad Natural Colour Solution system, tonal transitions and skin tones show immense depth, detail, and clarity for lifelike image quality. This colour management system also creates imagery with exquisite colour and detail for exceptionally smooth tonal transitions reminiscent of analog film capture.

Fast and Accurate Phase Detection Autofocus

Designed with a newly developed phase detection autofocus (PDAF) system, the X2D 100C utilises 294 PDAF zones to provide fast and accurate focusing at the press of a button. Additionally, an updated electronic platform enables a quick 3.4 fps continuous shooting rate to capture fleeting moments in fast-paced environments.

5-Axis 7-Stop In-Body Image Stabilisation

Featuring 5-axis 7-stop in-body image stabilisation (IBIS), the X2D 100C compensates for five different types of camera shake encountered during handheld shooting of stills. This precise and efficient system significantly reduces motion blur at slower shutter speeds and enables you to confidently capture handheld 100MP images in real-life scenarios.

Built-In Storage

Equipped with a built-in 1TB SSD with a write speed up to 2370 MB/s, the X2D 100C can store approximately 4600 raw photos or 13,800 JPEG photos. Although ample storage is built-in, additional space can be utilised via the camera's CFexpress Type B card slot. Thanks to its high-speed storage performance, the X2D 100C is able to continuously shoot 16-bit raw images in Continuous Drive Mode, providing a stable and reliable continuous shooting experience.

Upgraded Displays and Viewfinder

Upgraded 3.6" 2.36m-dot touch-and-tilt rear display provides a genuine and accurate full-view preview. The display also supports 40° and 70° tilting angles for convenient composition, making low-angle shots easier to compose without the need to bend down.

Designed with a full-colour top display, the X2D 100C clearly and intuitively shows camera parameters. The top display also works seamlessly with the tilt-and-touch rear display for low-angle shooting. You can now quickly check shutter, aperture, and ISO without having to frequently check the main screen.

Enhanced 5.76m-dot OLED electronic viewfinder providing 1.0x magnification for bright and clear eye-level viewing. This upgraded EVF increases contrast during composition in both direct sunlight and low-light scenarios for a sharper view and a clear and immersive experience. Additionally, a new electronic diopter adjustment feature allows for a personally tailored view.

Body Design and Other Camera Features

Machined from individual blocks of aluminium alloy, the upper and lower shells of the X2D 100C are precisely crafted and manually assembled by experienced technicians.

Powers on in 2 seconds and provides a shorter shutter lag and blackout time for a smooth operational experience.

Neat and intuitive Hasselblad User Interface (HUI) provides quick and efficient touch control for swipe, scroll, pinch/spread to zoom, and more.

Sensitivity range of ISO 64-25600 is available, and still files are saved in the Hasselblad 3FR raw file format or as JPEGs.

Optimised for use with XCD series of lenses, which offer an integrated central shutter system, capable of sync speeds up to 1/4000 seconds.

Electronic shutter speeds up to 1/6000 seconds.

TTL support for Nikon SB-300, SB-500, SB-5000, SB-700, SB-900, and SB-910 flashes, as well as Profoto A1, B1, and B2 flashes for Nikon.

USB 3.1 Gen2 Type-C connector can be used for file transfer, tethered shooting, or for in-camera battery charging via a computer, charger, or power bank.

Built-in Wi-Fi permits wireless sharing of files as well as remote camera control operation.

iOS device support for iPad models with 3GB of RAM or more and iPhone X or later models running iOS 14.0 or later.

Platform support for use with macOS 10.15 or later, or Windows 7 64-bit or later.

Firmware Update 3.1.0 Additions

Face Detection in Autofocus mode for compatible lense

HEIF format with 10-bit colour depth

Live View Support for tethered shooting when the camera is connected to the latest versions of the Phocus Mobile 2 app or Phocus for Mac

Optimised sensor calibration to improve image quality

Support for Profoto A10 for Nikon in TTL mode with the Profoto Connect, Connect Pro, and Air Remote TTL remotes

XCD 28mm f/4 P

Lightweight, Wide-Angle Lens for Street Photography

The XCD 28mm f/4 P Lens from Hasselblad is the lightest and smallest of the Hasselblad X System lenses and has been optically designed for outstanding image quality and precise focusing technology for instant shots.

Capturing a classic concerto of light and shadow begins with the lens. The XCD 28mm f/4 P adopts an optical structure of nine elements in eight groups, including two aspherical elements and one ED element, which ensures excellent imaging while effectively suppressing chromatic dispersion. This wide-angle lens has a 22mm full-frame equivalent focal length and an f/4 aperture that makes it easy to capture nature, street culture, and urban architecture.

With a thoughtfully crafted design, the lens has a compact size and a powerful performance to meet the resolution requirements of 100 million pixels. The lens yields sharp images with precision and high resolution from the center to the edges, achieving stunning image quality across the entire image area. It offers a 3.5" minimum focusing distance and 1:6 magnification ratio, rich close-ups of flowers, cuisine, and much more are effortlessly captured.

A linear stepping motor is combined with a lighter, smaller focusing lens group in this compact lens. When used with the PDAF technology of the X2D 100C, the lens can quickly reach the focusing position and achieve a precise stop. This results in fast, accurate, and responsive focusing, so your scene is captured before the click of the shutter. Full-time manual focus override is also available.

A compact yet powerful leaf shutter supports shooting with flash synchronisation at all shutter speeds and with a maximum flash synch speed of up to 1/4000s. Shoot with flash in strong sunlight to capture dynamic subject juxtaposition, highlighting your subject while darkening the background.

OneMo Lite Backpack

Carry, protect, and organise your camera gear the way you like using PGYTECH's black, water-resistant OneMo Lite Backpack. Designed for photographers, filmmakers, drone operators, and other creative enthusiasts, this versatile solution features an interior space of 22 liters, an easily accessible clamshell design, adjustable dividers, and multiple zippered pockets. Pressure-relieving foam, backpack straps, and multiple grab handles provide a comfortable way to tote your gear between locations.

Wide Opening

The large interior is easily accessible thanks to a clamshell design with a three-sided zipper and a front flap that lies flat when open

Easy Access

Use the side access pocket to quickly grab your gear

Efficient Organisation

Multiple pockets, a tripod holder, a padded laptop pouch, and interior dividers enable you to efficiently organise your components

Security features include anti-theft YKK zippers and a hidden pocket for an AirTag

Split Compartment

Adjustable dividers provide customised storage options

Comfortable Design

Wide shoulder straps, a waist belt, and a padded, ventilated back panel provide an ergonomic fit

Top, back, and side handles enable you to quickly grab the bag

Key Features:

100MP Medium Format Sensor

15-Stop Dynamic Range

294-Point Autofocus

7-Stop Stabilisation

EVF & Touchscreen LCD

1TB SSD & CFexpress

Wi-Fi & USB-C

22mm f/4 Leaf Shutter Lens

Fast AF & 8.7" Min Focus

Metal Build with Manual Ring

22L Splashproof Backpack

Quick Access & Tripod Straps

What's in the Box:

Hasselblad X2D 100C Street Kit with XCD 28mm f/4 P and OneMo Lite Backpack

Rechargeable Lithium-Ion Battery

Battery Cap

USB Type-C Charger

USB Type-C to Type-C Cable

Shoulder Strap

Front Lens Cap

Rear Lens Cap

Lens Shade

Lens Pouch

Dividers