Sony a9 III with FE 28-70mm f/2 GM Lens

Laying claim to the title of world's first global shutter mirrorless camera, the Sony a9 III is a speedy and incredibly capable system for sports, wildlife, photojournalism, and much, much more. This revolutionary sensor technology raises the bar for full-frame imaging, including the ability to shoot raw continuously at up to 120 fps and enjoy flash sync up to the maximum shutter speed of 1/80,000 second. Blending the functionality of this 24.6MP sensor with Sony's powerful BIONZ XR processor and AI Processing Unit results in a system that will provide unmatched performance for those looking for an incredibly responsive and reliable camera system.

Revolutionary Global Shutter Technology

The Sony a9 III introduces the world's first full-frame global shutter system in a mirrorless camera, representing a major advancement in imaging technology. Unlike conventional rolling shutters, the global shutter reads all 24.6 megapixels simultaneously, eliminating distortion, skew, and banding artefacts that can occur when photographing fast-moving subjects or under artificial lighting. This technology also enables flash synchronisation at any shutter speed, including the remarkable maximum speed of 1/80,000 second. Whether shooting sports, events, wildlife, or flash photography in mixed lighting conditions, the global shutter ensures consistent exposure and exceptional image integrity across the entire frame.

Unprecedented Speed and Professional Video Performance

Built for capturing decisive moments, the a9 III features innovative tools such as Pre-Capture, which records images to the buffer before the shutter is fully pressed, helping photographers capture action that might otherwise be missed. The Speed Boost function allows instant switching to higher continuous shooting rates, with support for burst speeds of up to 120 fps. Video capabilities are equally impressive, with the camera oversampling from a full 6K image area to produce highly detailed UHD 4K footage at up to 60 fps, while 4K recording at up to 120 fps is available without cropping. Internal 10-bit 4:2:2 recording, 16-bit RAW HDMI output, S-Log3, S-Cinetone, and other professional picture profiles provide extensive flexibility for advanced video production.

Refined Professional Design

The a9 III incorporates a series of ergonomic improvements designed to enhance handling during demanding assignments. A new C5 custom button positioned on the front of the camera provides quick access to key functions, while a redesigned grip and repositioned shutter button improve comfort during extended shooting sessions. The camera features dual CFexpress Type A and SD card slots, offering both compatibility with existing media and support for the high-speed performance demanded by professional workflows. Additional refinements include a 3.2-inch four-axis multi-angle touchscreen LCD with wide DCI-P3 colour coverage, a high-resolution 9.44-million-dot OLED electronic viewfinder with refresh rates up to 240 fps, faster USB 3.2 Gen 2 connectivity, and a built-in Ethernet port for high-speed data transfer.

Advanced Workflow and Reliability

Designed for professional photographers and content creators, the a9 III includes a range of workflow enhancements that streamline image management and delivery. Voice memos can be recorded and converted to text through Sony's Transfer & Tagging application, while IPTC metadata can be automatically embedded into files to improve organisation and agency workflows. Burst images can be displayed as grouped sequences for easier review, and integrated Wi-Fi and Ethernet connectivity support rapid file transfer directly from the field. The camera's robust weather-sealed construction is built for reliable operation in challenging environments, and a protective shutter curtain automatically covers the sensor when the camera is powered off. Sony has also outlined future firmware enhancements, including expanded high-speed shooting capabilities, improved metadata workflows, and support for Content Authenticity Initiative technology through C2PA integration.

Sony FE 28-70mm f/2 GM Lens (Sony E)

A high-performance all-arounder, the Sony FE 28-70mm f/2 GM is a faster standard zoom compared to conventional f/2.8 options. This lens is Sony's first GM zoom with a constant f/2 maximum aperture and spans a useful wide-angle to portrait-length range-it is a lens for photographers looking to replace a set of primes with a single zoom without sacrificing on speed. It covers some of the most frequently used focal lengths, offers impressively fast AF, and is a single, well-balanced option for photography and filmmaking needs.

G Master Optical Excellence

Designed to meet the highest standards of Sony's G Master series, the FE 28-70mm f/2 GM delivers exceptional sharpness, smooth bokeh, and outstanding low-light performance throughout its versatile zoom range. Its constant f/2 aperture is a full stop brighter than a traditional f/2.8 zoom, providing greater creative control over depth of field and enhanced performance in challenging lighting conditions. A sophisticated optical design featuring XA, Super ED, aspherical, and ED elements ensures excellent detail, minimal aberrations, and impressive rendering quality across a wide range of subjects, from landscapes and architecture to portraits and weddings. Nano AR Coating II further enhances image quality by reducing flare and ghosting, while a rounded 11-blade diaphragm produces smooth, natural-looking background blur.

Optimised for Photography and Video

Built with hybrid creators in mind, the 28-70mm f/2 GM offers advanced features that benefit both still photography and filmmaking. Four XD Linear Motors deliver fast, precise, and near-silent autofocus performance, supporting continuous shooting speeds up to 120 fps and high-speed video recording up to 240 fps. A floating focus system maintains consistent image quality throughout the focusing range, while the internal focusing design improves responsiveness and keeps the lens length unchanged during focusing. Focus breathing has been significantly reduced, and compatibility with Sony's Breathing Compensation function helps maintain a consistent angle of view during focus transitions. Additional video-friendly features include a de-clickable aperture ring for silent iris adjustments and adjustable zoom ring resistance for smoother operation.

Portable Professional Design

Despite its bright f/2 aperture, the FE 28-70mm f/2 GM remains remarkably portable for a lens of its class. Measuring just 5.5 inches in length and weighing approximately 907g, it balances performance with everyday usability. Much of the lens's weight is positioned toward the rear of the barrel, creating a more comfortable and balanced handling experience when shooting handheld. The lens also features two programmable focus hold buttons, a focus mode switch, and a zoom smoothness control for intuitive operation. A durable hybrid construction combines metal and engineered plastics to maximise strength while keeping weight manageable. Dust and moisture resistance, a fluorine-coated front element, and a supplied lens hood with a locking button and filter access window ensure reliable performance in demanding shooting environments.

Key Features:

24.6MP Full-frame Global Shutter Sensor

Up to 120 fps Continuous Shooting

4K120p 10-bit Video Recording

8-stop In-body Image Stabilisation

28-70mm f/2 G Master Zoom Lens

759-point Real-time Tracking AF

Flash Sync up to 1/80,000 sec

Dual CFexpress Type A Card Slots

What's in the Box:

Sony a9 III with FE 28-70mm f/2 GM Lens

Sony NP-FZ100 Battery (2280mAh)

Sony FDA-EP19 Eyepiece Cup

Sony ALC-B1EM Body Cap for E-Mount Cameras

Sony Multi Interface Shoe Cap

Sony BC-QZ1 Battery Charger

Cable Protector

Shoulder Strap

ALC-F86S 86mm Front Lens Cap

Sony ALC-R1EM Rear Lens Cap

Lens Hood

Lens Case