SKU: GC35-ILCE7M4B In stock

Sony a7 IV Mirrorless Digital Camera (Body Only)

33 Megapixels
4K Video Quality
Wi-Fi and Bluetooth
ISO 50-102400
Optical Viewfinder
3.0" LCD Screen
33 Megapixels
4K Video Quality
Wi-Fi and Bluetooth
ISO 50-102400
Optical Viewfinder
3.0" LCD Screen
Regular price $2,998.00
RRP $3,299.00, now $2,998.00Save $301
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Sony a7 IV Mirrorless Digital Camera (Body Only)
Sony a7 IV Mirrorless Digital Camera (Body Only)
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RRP $3,299.00, now $2,998.00
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Product Overview

Sony a7 IV Mirrorless Digital Camera (Body Only)

An all-arounder that pushes beyond basic, the Sony a7 IV does double duty with strong stills and video performance. An advanced hybrid mirrorless camera, the a7 IV has the resolution and AF performance that appeals to photographers along with robust 4K 60p video recording for filmmakers and content creators.

What's in the box:

Sony a7 IV Mirrorless Digital Camera (Body Only)

Sony NP-FZ100 Battery (2280mAh)

AC Adapter

Sony ALC-B1EM Body Cap

Shoulder Strap

Accessory Shoe Cap

Eyepiece Cup

USB Type-C to Type-A Cable

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Key Features

33 Megapixels

Capture stunning high resolution images with the 33MP BSI CMOS sensor.

4K Video Quality

The Sony A7 IV shoots at up to 10bit 4K/60p for stunning cinematic quality video.

Wi-Fi and Bluetooth

With built in Wi-Fi and Bluetooth you can easily transfer images from your camera to your phone. You can also shoot remotely via your smartphone using the Imaging Edge Mobile App.

ISO 50-102400

Designed to shoot in varying light conditions, the camera has a native ISO 50-102,400 range.

Optical Viewfinder

The Sony A7 IV is equipped with a high resolutions 3.69M dots / 0.78x magnification electronic viewfinder.

3.0" LCD Screen

The fully articulated 1,036,800 dot 3" touchscreen enabled LCD screen of the Sony A7 IV makes using it a breeze.

FAQs

What are the key improvements of the Sony a7 IV over the a7 III?

The Sony a7 IV features a redesigned back-illuminated 33 MP CMOS Exmor R image sensor, providing enhanced image quality and processing capabilities. The camera is powered by the BIONZ XR Processor, which allows for faster burst shooting at 10 frames per second and improved battery efficiency. Additionally, the a7 IV supports advanced video capabilities, including 4K 60p recording, and includes an upgraded auto-focus system with 759 phase-detection AF points for superior tracking performance.

How does the 5-axis image stabilisation work in the a7 IV?

The 5-axis image stabilisation in the Sony a7 IV compensates for camera shake across five different axes: yaw, pitch, roll, horizontal shift, and vertical shift. This multi-directional stabilisation helps to produce steady images and smoother video footage, particularly in low-light conditions or during handheld shooting. It allows photographers and videographers to capture sharp images even while moving or in challenging environments.

Can the Sony a7 IV handle low-light photography effectively?

Yes, the Sony a7 IV excels in low-light photography thanks to its impressive ISO range, which spans from 100 to 51200 and can expand up to 204800 for stills. For videography, the ISO can reach an astonishing 1024000. Additionally, the camera's advanced auto-white balance and 15 stops of dynamic range ensure that it captures stunning detail and colour accuracy in dim lighting, making it an ideal choice for night photography or indoor shooting.

What are the creative features available in the a7 IV for enhancing images?

The Sony a7 IV includes Creative Look options that allow users to apply various filters and effects to both stills and videos. There are ten different types and eight selectable parameters to customise the look of your images. This feature enables photographers to experiment with different aesthetics and tailor their creative output, whether they are shooting portraits, landscapes, or action sequences.

How does the autofocus system of the a7 IV compare to other cameras?

The autofocus system of the Sony a7 IV is widely regarded as one of the best in the market, featuring 759 phase-detection AF points that cover 94% of the frame. This comprehensive system allows for real-time eye tracking for both humans and animals, ensuring that subjects remain in sharp focus even during fast-paced action. The evolved AF technology inherited from the a7 III enhances reliability and speed, making it an excellent choice for wildlife, sports, and portrait photography.

What video capabilities does the Sony a7 IV offer for videographers?

The Sony a7 IV offers advanced video capabilities including 4K recording at up to 60p with 10-bit 4:2:2 internal recording. Its design allows for prolonged recording times without overheating, making it suitable for professional videography. The camera also supports various recording formats and options, including high frame rates and multiple codec choices, providing videographers with the flexibility needed for diverse shooting scenarios.

Is the Sony a7 IV suitable for both amateur and professional photographers?

Absolutely, the Sony a7 IV is designed to cater to both amateur enthusiasts and professional photographers. Its intuitive menu structure and customisable settings allow beginners to easily navigate and learn, while its advanced features and high-performance capabilities meet the demands of professionals. Whether you're just getting started or are an experienced photographer, the a7 IV provides the tools necessary to achieve exceptional results.

How does the auto-closing mechanical shutter benefit the a7 IV?

The auto-closing mechanical shutter of the Sony a7 IV serves a critical function in protecting the sensor from dust and moisture when the camera is powered off or when changing lenses. This feature helps to maintain image quality by preventing contaminants from reaching the sensor, thus ensuring longevity and reliability for the camera, especially in outdoor or challenging shooting conditions.

Product Specs

Download Manual

Brand

Sony

ISO Range

ISO 50-102400

Lens Mount

Sony E

Sensor Size

Full Frame

Sensor Resolution

33 Megapixels

Aspect Ratio

4:3 / 3:2 / 16:9 / 1:1 / 65:24 / 5:4 / 7:6

Continuous Shooting Speed

Up to 20fps

Self Timer

2 or 10 Seconds

Video Resolution

Up to 4K

Memory Card Type

CFExpress Type A / SD Card

Connectivity

WiFi / Bluetooth

Image Stabilisation

7 Stops IBIS

For a new generation of image makers.

For a new generation of image makers.

With groundbreaking performance in both still and movie recording, the α7 IV is the ideal hybrid.

Improved real-time eye auto focus

Improved real-time eye auto focus

Keeping the targeted eye in focus so you can concentrate on composition.

The high speed of the latest image processing engine provides a significant boost to Real-time Eye AF performance.

Higher resolution, better colour reproduction

Higher resolution, better colour reproduction

The new 33MP2 image sensor and processing engine raise the bar for image quality

Product Reviews

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