
Fujifilm X-HF1 Mirrorless Camera "X Half"
Fujifilm X-HF1 Mirrorless Camera
The Fujifilm X-HF1 'X Half' is a compact camera designed for distraction-free creativity, blending Fujifilm's legendary colour reproduction with innovative features. Its default vertical format, 2-in-1 imagery, and film-inspired filters offer a fresh approach to photography, all housed in a sleek, ultra-light body weighing just 240g. The X-HF1 combines classic design with modern functionality, making it the perfect companion for capturing and sharing your unique vision.
Half the Size, Twice the Story
The X-HF1 redefines storytelling with two distinct formats: a default vertical frame and a 2-in-1 option that combines two images or videos. This versatility allows you to pair stills, mix a still with a video, or combine two videos, creating dynamic compositions that reflect your creativity.
Two Formats, One Camera
Switch effortlessly between vertical framing and 2-in-1 mode. Use the tactile Frame Advance Lever or the dedicated X-HF1 app to craft your story, giving you unparalleled flexibility in how you capture and present moments.
Smartphone Simplicity
Inspired by the intuitive vertical shooting of smartphones, the X-HF1 makes photography feel natural and effortless. Its design ensures the creative process is seamless, allowing you to focus on capturing the moment.
Classic Design
With styling reminiscent of Fujifilm's iconic X Series, the X-HF1 offers a refined, authentic image-making experience. Its thoughtful design prioritises ease of use, ensuring creativity flows uninterrupted.
Vertical Viewfinder and Rear LCD
Optimised for vertical compositions, the viewfinder and rear LCD keep your focus on creativity. By minimising distractions, the X-HF1 encourages you to concentrate on recording meaningful moments rather than checking every detail.
Ultra-Light 240g
At just 240g, the X-HF1 is a compact, everyday carry that fits effortlessly into your life. Its portability makes it ideal for capturing capturing natural, unguarded moments, becoming an indispensable tool for creative expression.
Enjoy Film Photography in a Digital World
The X-HF1 recreates the nostalgic thrill of film photography with digital convenience. The Frame Advance Lever and subtle sub-LCD, designed to mimic a film window, evoke the tactile joy of analogue cameras, while its simple yet authentic design complements any style.
Dedicated X-HF1 App
The X-HF1 app is your essential companion, extending the fun of photography. Transfer images from the camera to your smartphone and unlock new creative possibilities, from editing to organising your work.
2-in-1 Creation
Transform vertical images into 2-in-1 masterpieces with just a few taps in the X-HF1 app. Customise your frames by swapping positions, adjusting the dividing line's colour and size, and tailoring every detail to your vision.
Gallery and Album
Personalise your photography with the X-HF1 app's gallery feature. Choose from two background colours and six frame styles to showcase your images in a way that reflects your unique aesthetic.
1-Inch Sensor + 32mm Prime Lens
Featuring a 1-inch sensor for the first time in the X Series, paired with a 32mm prime lens (*35mm equivalent), the X-HF1 delivers high-resolution images with a distinctive look and feel, reminiscent of Fujifilm's QuickSnap cameras.
Focusing
The X-HF1's fast, intuitive autofocus ensures sharp results, while Face and Eye Detection perfects portraits. For those who prefer hands-on control, the Focus Ring allows precise manual adjustments.
Create Your Own Story
Explore colours, textures, and moods with the X-HF1's creative tools. Express your vision and craft stories that resonate, with every frame reflecting your personal style.
3:4 Vertical Framing
The 3:4 vertical format is the foundation of the X-HF1's design, setting a new standard for composition. Add a date stamp to your images for a timeless touch.
Film Simulations
Choose from Fujifilm's unique Film Simulation modes, each inspired by analogue film, to enhance your images with distinct colour palettes that elevate your creative options.
Analog-Inspired Filters
Add a vintage aesthetic with analogue-inspired filters like light leaks, expired film, and double exposure. These filters offer a fresh take on classic photography, helping you find the perfect look.
Grain Effect
Enhance your images with a film-like Grain Effect, adding texture and depth to your everyday photography for a distinctive, creative edge.
Film Camera Mode
Relive the joy of film photography with the X-HF1's Film Camera Mode. Frame shots through the optical viewfinder, advance frames with the lever, and embrace the analogue experience in a digital format.
Activating Film Camera Mode
Select a Film Simulation on the sub-LCD, swipe down to choose Film Camera Mode, and pick your frame count (36, 54, or 72). Begin your creative journey with a process that mirrors traditional film photography.
Viewfinder-Only Framing
In Film Camera Mode, the rear LCD's live view is disabled, encouraging you to compose solely through the viewfinder. Advance the lever after each shot to prepare for the next, embracing small limitations that spark creativity.
Developing Your Images
Once your digital "film roll" is complete, transfer it to the X-HF1 app for processing. Your images are developed and saved to your smartphone and app gallery, with the waiting period adding to the nostalgic magic.
Digital Contact Sheet
A digital contact sheet of your entire roll is saved alongside your images, preserving the story of your creative journey. Every frame, even the imperfect ones, becomes a cherished part of the experience.
Seamless Printing with instax Link Series
Connect the X-HF1 to an instax Link series printer (mini Link 2, mini Link 3, SQUARE Link, or Link WIDE) for instant analogue prints, bringing your digital moments into the physical world.
Built-in LED
Illuminate your scenes with the built-in LED, adding a touch of brilliance to your photography and enhancing the quality of your work.
Video
Capture more than stills with the X-HF1's video capabilities, offering the same distinctive aesthetic and creative control as its photography features.
NP-W126S Rechargeable Battery
Powered by the NP-W126S rechargeable battery, the X-HF1 delivers up to 880 frames* on a single charge (*when using the optical viewfinder), ensuring you can keep shooting without interruption.
Date Stamp
Add a date stamp to both stills and videos, easily toggled on or off via SETUP > CUSTOM SETTINGS, for a classic, timestamped look.
USB-C Port
Despite its compact size, the X-HF1 includes a USB-C port for seamless data transfer and convenient charging, keeping you connected and powered up.
The Fujifilm X-HF1 is more than a camera; it's a creative tool that blends the joy of film photography with the flexibility of digital technology, empowering you to tell your story your way.
Key Features:
1-inch Sensor
32mm Prime Lens (35mm Equivalent)
3:4 Vertical Framing, Date Stamp
2-in-1 Stills and Video Mode
240g Ultra-light Compact Body
NP-W126S battery, 880 Frames per Charge
Fast Autofocus, Face and Eye Detection
USB-C Port for Data and Charging
What's in the Box:
Fujifilm X-HF1 Mirrorless Camera
Li-ion Battery NP-W126S
Headphone Adapter
Hand Strap
Metal Strap Clip
Protective Cover
Lens Cap
Cold Shoe Cover
Request a Price Match
Fill out the price match form below, and we will be in touch shortly.
Product Overview
Fujifilm X-HF1 Mirrorless Camera
The Fujifilm X-HF1 'X Half' is a compact camera designed for distraction-free creativity, blending Fujifilm's legendary colour reproduction with innovative features. Its default vertical format, 2-in-1 imagery, and film-inspired filters offer a fresh approach to photography, all housed in a sleek, ultra-light body weighing just 240g. The X-HF1 combines classic design with modern functionality, making it the perfect companion for capturing and sharing your unique vision.

Need advice?
Speak to one of our dedicated Australian-based sales team members.
Key Features
17.74 Megapixels
Fujifilm X-HF1 Mirrorless Camera comes with 17.74 Megapixels.
HD Video Quality
Fujifilm X-HF1 Mirrorless Camera supports Full HD video quality.
Wi-Fi and Bluetooth
Fujifilm X-HF1 Mirrorless Camera is equipped with Wi-Fi and Bluetooth.
ISO 200 to 12800
Fujifilm X-HF1 Mirrorless Camera offers ISO 200 to 12800.
Reverse Galilean Viewfinder
Fujifilm X-HF1 Mirrorless Camera includes a Reverse Galilean Viewfinder.
2.4" Touch Screen
Fujifilm X-HF1 Mirrorless Camera features a 2.4″ touch screen.

Half the Size, Twice the Story
Fujifilm X-HF1 Mirrorless Camera


1-Inch Sensor with 32mm Prime Lens
Featuring a 1-inch sensor for the first time in the X Series, paired with a 32mm prime lens (35mm equivalent), the X-HF1 delivers high-resolution images with a distinctive look and feel, reminiscent of Fujifilm’s QuickSnap cameras.
Request a Price Match
Fill out the price match form below, and we will be in touch shortly.