24.2 Megapixel
4K Video Quality
Wi-Fi and Bluetooth
ISO 100 - 51,200
Electronic Viewfinder
3.0" LCD Screen
SKU: GC35-ILCE7M3B

Sony a7III Mirrorless Digital Camera (Body Only)

The Sony a7III Mirrorless Digital Camera is a powerful tool for any photographer. Equipped with an advanced 24 megapixel back-illuminated Exmor R CMOS image sensor and up to 10 frames per second continuous shooting, this camera lets you capture stunning images in incredible detail. With 4K video capability, fast hybrid autofocus, and a comprehensive range of advanced imaging features, this camera is ideal for both professionals and amateurs alike.

The Sony a7III is designed to help you take your photography to the next level, delivering stunning image quality in a lightweight and compact body. So whether you’re shooting wildlife or sports events, landscapes or street photography – this camera is sure to impress. Experience the power of Sony’s flagship a7III Mirrorless Digital Camera today and unlock your creative potential.

Spectacular full-frame image quality

The newly developed 24.2MPi back-illuminated Exmor R CMOS image sensor is paired with a front-end LSI that effectely doubles the readout speed of the image sensor, as well as an updated BIONZ X processing-engine that boosts processing speed by approximately 1.8 times compared to the A7II. These powerful components work together to allow the camera to shoot at faster speeds while also enabling its impressive ISO range of 100 - 51200 (expandable to ISO 50 - 204800 for still images) and an overall 1.5 stops improvement in image quality. The camera also features a masse 15-stop dynamic range at low sensitivity settings, ensuring outstanding overall performance at all settings and in all shooting conditions, with significant advancements in accurate colour reproductions of skin tones and the brant colour of nature.

This new full-frame model can also output 14 bit RAW formatix even in silent and continuous shooting modes, and is equipped with a 5-axis optical image stabilisation system that results in a 5.0 stepv shutter speed advantage.

Significant advances in AF speed and performance

The innovative new A7III full-frame mirrorless camera features a level of AF performance that has been largely improved over the A7II, including the addition of 4D FOCUS capabilities. The new camera has 425 contrast AF points that work with a 693-point focal-plane phase-detection AF system inherited from the acclaimed A9 model. This innovative AF system covers approximately 93% of the frame, ensuring reliable focusing and tracking for even the most difficult to capture subjects.

AF response and tracking has also been greatly improved in the new camera, with almost 2xii the focusing speed in low-light condition and 2xii the tracking speed compared to the previous model as a result of the faster image sensor readout. This allows complex and unpredictable motion to be captured with far greater precision and accuracy.


The acclaimed Eye AF feature is also available in the new camera, even in AF-C mode, which is extremely useful for situations where the subject is turning around, looking down or otherwise obstructed. It also works when the α7 is being used with Sony's A-mount lenses with an optional LA-EA3 adaptor. Additional improvements in focusing flexibility include the addition of a multi-selector or joystick for more focusing points quickly, the addition of touch focusing capability, AF availability in Focus Magnifier mode, an "On" button and much more.

Speed to capture every decisive moment

The new A7III is equipped with an updated image processing system that allows it to shoot full-resolution images at up to 10 fps with continuous, accurate AF/AE tracking for up to 177 standard JPEG images, 89 compressed RAW images or 40 uncompressed RAW images. This high-speed mode is available with either a mechanical shutter or a completely silent shooting, adding to the

immense flexibility of the camera. The camera can also shoot continuously at up to 8 fps in slow mode with minimal lag in the viewfinder or LCD screen.

For added convenience, while large groups of burst images are being written to the memory card, many of the cameras key functions are operable, including access to the (Function) and Menu buttons, image playback and several other menus and parameters including image rating and other functions that facilitate on-location image sorting.

Additionally, if there is fluorescent or artificial lighting present in a shooting environment, users can activate the Anti-flickerxii function to allow the α7 to automatically detect the frequency of the lighting and time the shutter to minimise its effect on images being captured. This minimises any exposure or colour anomalies that can sometimes occur at the top and bottom of images shot at high shutter speeds.

High quality 4K Video

The new α7 is an outstanding video camera as well, offering 4K (3840x2160 pixels) video recording across the full width of the full-frame image sensor. In video mode, the camera uses full pixel readout without pixel binning to collect about 2.4xx the amount of data required for 4K movies, and then oversamples it to produce high quality 4K footage with exceptional detail and depth.

An HLG (Hybrid Log-Gamma)x picture profile is available on the α7 as well, which supports an Instant HDR workflow, allowing HDR (HLG) compatible TV's to play back beautiful, true-to-life 4K HDR imagery. Further, both S-Log2 and S-Log3 are available for increased colour grading flexibility, as well as zebra functionality, gamma display assist and proxy recording. The camera can also record Full HD at 120 fps at up to 100 Mbps, allowing footage to be reviewed and eventually edited into 4x or 5x slow-motion video files in Full HD resolution with AF tracking.

Upgraded build, design and customisation

Sony's newest full-frame camera is equipped with a variety of enhanced capabilities that were first implemented in the α9 and then again in the α7R. These include dual media slots, with support in one slot for UHS-II type SD memory cards. Users have a variety of options for storing their content in each of the cards, including separate JPEG / RAW recording, separate still image/movie recording, relay recording and more. Battery life has been greatly extended as well - with a CIPA measurement of up to 710 shots per charge, it offers the world's longest battery life of any mirrorless camera, as the new camera utilises Sony's Z series battery NP-FZ100 that have approximately 2.2 times the capacity of the W series battery NP-FW50 utilised in the α7 II.

The new camera features "My Menu" functionality which allows up to 30 menu items to be registered for instant recall when needed. Users can also apply star ratings to their still images through the camera controls for easier image playback and reew, and edit the first three characters of all still image files. Additionally, there is a total of 81 functions that are assignable to 11 custom buttons, and the camera is both dust and moisture resistant.

24.2 Megapixel
4K Video Quality
Wi-Fi and Bluetooth
ISO 100 - 51,200
Electronic Viewfinder
3.0" LCD Screen
Regular price $2,290.00
Sale price $2,290.00 Regular price $3,499.00
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Product Overview

The Sony a7III Mirrorless Digital Camera is a powerful tool for any photographer. Equipped with an advanced 24 megapixel back-illuminated Exmor R CMOS image sensor and up to 10 frames per second continuous shooting, this camera lets you capture stunning images in incredible detail. With 4K video capability, fast hybrid autofocus, and a comprehensive range of advanced imaging features, this camera is ideal for both professionals and amateurs alike.

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Key Features

24.2 Megapixel

The Sony a7III Mirrorless Digital camera has 24.2 effective megapixels.

4K Video Quality

Internal recording of UHD 4K movies is possible in multiple frame rates up to 30 fps, using 2.4x oversampling, which renders even greater detail.

Wi-Fi and Bluetooth

The Sony a7III Mirrorless Digital Camera supports Wi-Fi and Bluetooth connectivity.

ISO 100 - 51,200

The Sony a7III Mirrorless Digital Camera has a native ISO range of 100 to 51,200 which can be extended to 50 to 204,800.

Electronic Viewfinder

The Sony a7III Mirrorless Digital Camera has a 0.5", 2.3 million dot, built-in electronic viewfinder.

3.0" LCD Screen

The Sony a7III Mirrorless Digital Camera has a 3.0" tilting touchscreen LCD.

Play Video

Gain control of expressive freedom.

The Sony α7III

Gain control of expressive freedom.

Supports a wide range of needs

Supporting a wide range of HDR movie production needs, the a7 III offers S-Log3 as well as S-Log2 gamma curves, for great flexibility to fine-tune images as desired through colour grading operation in post-production.

Clear, Natural, Realistic 4K Movies

Clear, Natural, Realistic 4K Movies

High-resolution full-frame 4K movies with full-pixel readout without pixel binning that condenses approximately 2.4 times the amount of data required for 4K movies.

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