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Fujifilm X-S10 Mirrorless Camera with XF 16-80mm Lens Kit

Fujifilm X-S10 Mirrorless Camera with XF 16-80mm Lens Kit

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Special Price $2,248.20 Regular Price $2,498.00
  • 26.1MP X-Trans CMOS 4 sensor for greater image quality
  • 5-axis in-body image stabilization to ensure super smooth video
  • X-Processor 4 for fast image processing
  • 4K 30p video and full HD 240p slow motion for creative content and vlogging
  • 18 different film simulation for mesmerising images
SKU 74410
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Essential Accessories

Compact design, big feature-set, the FUJIFILM X-S10 is a sleek and versatile mirrorless camera well-suited to walkaround use. Touting capable photo and video features, the X-S10 mixes a portable form factor with the tools needed for everyday content creation.


Featuring the APS-C-sized 26.1MP X-Trans CMOS 4 sensor, the X-S10 supports high-resolution stills shooting, DCI/UHD 4K video at 30 fps, sensitivity from ISO 160-12800, and continuous shooting up to 8 fps with the mechanical shutter. The BSI design of the sensor affords reduced noise and greater overall clarity and is paired with the X-Processor 4 to achieve fast performance and improved responsiveness.


The sensor's design also enables a hybrid autofocus system that combines 425 phase-detection points with a contrast-detection system for quick and accurate AF performance. Also complementing both stills and video is a five stop-effective sensor-shift image stabilization system to reduce the appearance of camera shake with almost any mounted lens.


FUJIFILM cameras are well-known for their uniquely intuitive physical designs, and the X-S10 features an updated layout for seamless handling and shooting efficiency, with the most noticeable change being a switch from a conventional shutter speed dial to a mode dial for more general use. The X-S10 also features a bright 2.36m-dot electronic viewfinder and rear 3.0" 1.04m-dot touchscreen LCD, which uses a vari-angle design to suit working from high, low, and front-facing angles. Additionally, built-in Wi-Fi and Bluetooth enables wireless remote camera control and image sharing to a mobile device.


26.1MP APS-C X-Trans BSI CMOS 4 Sensor and X-Processor 4


Sporting a versatile and proven sensor, the X-S10 features the APS-C-format 26.1MP X-Trans CMOS 4 sensor, which has a back-illuminated design to achieve smooth tonal and colour rendering, improved low-light performance, and a wide native sensitivity range of ISO 160-12800. As an X-Trans sensor, it utilizes a randomized pixel array, too, which provides a high degree of image quality and sharpness due to the omission of an optical low-pass filter. Versus conventional pixel patterns, the X-Trans design more closely mimics the organic nature of film to produce nuanced colours and tonal transitions, while also reducing moiré and aliasing.


The sensor's design also includes an expanded phase-detection autofocus system, which has 425 selectable points that cover nearly the entire sensor area. This AF system delivers faster, more accurate focusing performance in a variety of lighting conditions down to -6 EV. Complementing the imaging and focusing capabilities is the X-Processor 4, which has a quad-core CPU, and delivers faster, more responsive performance throughout the camera system, including a full-resolution 8 fps shooting rate with the mechanical shutter, 20 fps rate with an electronic shutter, or a 30 fps rate with an electronic shutter and a 1.25x crop.


In-Body Image Stabilization


Built-in 5-axis sensor-shift image stabilization helps to minimize the appearance of camera shake by up to 5 stops. This system works in conjunction with most X Series lenses, including non-stabilized ones, and benefits working with slower shutter speeds and when shooting in difficult lighting conditions. Additionally, 4-axis digital image stabilization can also be used during video recording to further aid in steadying footage, especially when recording handheld.


DCI and UHD 4K Video Recording


In addition to stills, the X-S10 also offers a versatile array of video capabilities, including internal DCI/UHD 4K recording at up to 30 fps and Full HD recording up to 240 fps for ultra slow-motion playback. Greatly benefiting overall video performance, the speed of the X-Processor 4 enables fast read speeds when recording video and helps to reduce rolling shutter distortion when filming moving subjects. Also, a micro-HDMI port enables 10-bit 4:2:2 recording to an optional external recorder for improved quality and the camera features a 3.5mm microphone jack for more advanced audio recording.


Body Design


High-resolution 2.36m-dot OLED electronic viewfinder has a 0.62x magnification for bright and clear eye-level viewing.


Vari-angle 3.0" 1.04m-dot LCD has a touchscreen design for intuitive operation and playback, and the articulating design greatly benefits working from high and low shooting angles. This vari-angle design also means you can close the screen against the camera body, hiding it from view for distraction-free shooting.


Despite the compact design, a large right hand grip enables solid and stable handling for comfortable all-day use.


The top plate incorporates a series of physical controls, including a dedicated exposure mode dial and two additional top dials, for fast, intuitive control over camera and exposure settings.


Rear joystick is available for intuitive selecting and switching of AF points as well as menu navigation and image playback.


Integrated Bluetooth and Wi-Fi connectivity allows for wirelessly sharing images to a mobile device or to use the device to control the camera remotely.


Single SD memory card slot supports up to the UHS-I standard for fast and flexible file storage.


Included NP-W126S battery provides approximately 325 frames per charge.


Film Simulation Modes


Taking advantage of FUJIFILM's vast history in traditional film-based photography, the X-S10 integrates several Film Simulation modes, which mimic the look and feel of some of FUJIFILM's classic film types:


Provia: The standard contrast and normal saturation colour transparency film.


Velvia: High contrast, high colour saturation, and vivid colour transparency film.


Astia: Subdued contrast and colour saturation with a look that is ideal for portraits.


Classic Chrome: Delivers muted tones and deep colour reproduction, similar to a dated slide film.


Classic Neg: Muted contrast but vibrant colours with a vintage filmic feel.


PRO Neg: Available with both Hi and Std. contrast options, this mimics the punchy-but-natural feeling of their professional-grade colour negative film.


Eterna: For a cinematic look, this provides a flat colour, low saturation look well-suited to post-production colour grading.


Eterna Bleach Bypass: Refines the standard Eterna look with a higher key, higher contrast feeling while maintaining the overall desaturated look.

Acros: Based on the popular B&W film, this monochrome mode has a distinct tonality and graininess and can be used along with Yellow, Red, and Green contrast filter effects.


B&W: Straightforward and classic black and white effect with Yellow, Red, and Green contrast filter options.


Sepia: Everyone's favourite old-timey look mimicking the popular alternative process.


In addition to simulating specific film types, a Grain Effect mode is also available to replicate the look of old film photos with an organic textured appearance, which is especially noticeable when printing. Colour Chrome and Colour Chrome Blue effects are also available to deepen the colour, tonal response, and gradation with higher saturation colours.


Imagine an imaging company that listens to its users and understands what you want in a camera. 


Would that be great?


Well, the Fujifilm X-S10 seems to hit all the right notes in terms of quality, affordability and functionality. It's a camera that the people have been asking for - whether that be for capturing moments with family or friends, your travels or your next video. The new X-S10 is a 26-megapixel silent achiever and a crowd-pleaser, even with the XC15-45mm lens or XF18-55mm lens.


Where Does The X-S10 sit in the line of Fujifilm X-Series Cameras?


The Fujifilm X-S10 has had to bump some of the Fujifilm X Series lineup to find its place. Positioning itself above the Fujifilm X-T30, the X-S10 masquerades as an X-T4, but in a simple shell. When first looking at the camera, you will notice the 'clean lines' something you would typically see from a German manufacturer. However, the X-S10 compliments itself by adopting much of the Fujifilm fanfare from other models. 


For example, the X-H1's grip has undoubtedly influenced the design while the X-T200's flip-out screen folds away neatly on the X-S10. The ‘hidden’ flash is also inherited from the X-T20 and X-T30 adding to X-S10’s beautiful looks.


Fujifilm has thought this camera through based on the usability. For instance, vloggers and YouTubers will be happy to know that there is a dedicated microphone input that's separate from the HDMI Micro and USB-C port. The clear advantage is with the microphone plug added to the camera it won't interfere with the rotating, fold-out screen.


Fujifilm X-S10 Image Sensor and Stabilisation


Fujifilm is renowned for its different sensor tech, and the X-S10 is no different. Housing an impressive 26.1MP X-Trans CMOS 4 sensor you can expect the same image quality as the flagship X-T4 and X-Pro 3.


Looking inside the camera, photos and videos will be more blur-free thanks to an inbuilt 5-axis in-body image stabilisation system. Plus when you combine this with an XF lens with Image Stabilisation (IS), you are bound to gain some incredible handheld results.


What is the Video Quality of the X-S10 Like?


Like most new items when you first pull them from a box, there's a sense of thrill. It's the adrenaline of trying out the equipment for the first time. When you get to use the X-S10, this sense of exhilaration keeps going. For instance, if you find yourself a videocentric filmer, then the X-S10 caters in frame rate and quality. Featuring 4K video, anyone can record at the highest quality at the touch of a dedicated button. Additionally, if you require external recording to preserve the RAW video feed then 4:2:2 is an option using an HDMI micro plugged into an external recorder.


In comparison with the flagship X-T4, Fujifilm keeps you recording for longer with the X-S10. 30 minutes is now the new norm whereas previous Fujifilm owners would clock out at 20 minutes on higher-end models, so this is an excellent addition for vloggers and YouTubers.


Why the Fujifilm X-S10 is Designed For Comfort and Control 


The Fujifilm X-S10 houses a large and bright 3" LCD screen that is touch-controlled for optimal shooting experience. Plus, the screen swings out 180 degrees on the horizontal so that you have a better view of the screen for video or vlogging production. The new model keeps you on your toes with a vari-angle rotating screen, a bonus if you find yourself crouching down all the time to capture low-level shots. When folded back in against the body, the screen sits flush against the back further enhancing the slimline design of the camera. 


Much like the larger Fujifilm X-H1, the X-S10 boasts a broad and deep grip making control and support far easier. The grip allows for the largest hands to wrap their fingers right around the front of the camera. What's more, at the rear of the camera there is ample thumb real-estate thanks to the minimal use of buttons and dials. With the X-S10 firmly in your hand, you can control the scattering of rear buttons with ease as well as master the small joy-stick to manage focus points. 


Speaking of controls, Fujifilm has the user in mind with the use of customisable command dials ideal for setting shutter speed, ISO or even aperture. The main control dial is new to Fujifilm with the inclusion of Filter for creative applications and SP or AUTO for scene selection and effortless shooting. There are also customisable modes that allow for unique set-ups of camera settings which are available at the twist of a dial. The Fujifilm X-S10 is a lightweight and compact camera that is a joy to shoot with and even carry for long durations. If you are looking for an everyday camera or something ideal for your next holiday, at only 465g, this is the one for you. 


Use the Fujifilm X-S10 to Connect to Your Social Media


The Fujifilm X-S10 is packed full of connectivity options with both Bluetooth and Wi-Fi enabled. With this included, you can connect your camera to the Fujifilm Camera Remote app on your smart device. It will allow you to upload firmware updates directly to your camera as well as download your JPEG images to your device. With a little editing, your photos are ready to share with the world via your social media channels. What's more, the Fujifilm Camera Remote app operates as a wireless trigger to operate your camera when shooting long exposures or group shots. 


In addition to the wireless technology, the Fujifilm X-S10 has several terminals to further enhance your shooting options. For output to an external monitor or system, the camera features an HDMI micro port. Additionally, the X-S10 has a USB-C terminal making it ideal for downloading images to your computer or for charging the camera battery. The USB-C port can also take an adaptor that allows for headphones connection for video/audio monitoring. Finally, the camera features a Mic jack that is located separately to the rest of the terminals. This way, when you have flipped the LCD screen out for vlogging, the mic jack is not in the way of your view of the monitor. You can mount an external shotgun microphone to the camera hot shoe and connect without complication. 


Store Your Precious Memories and Shoot Unhindered


For those that are already shooting within the Fujifilm ecosystem, you will be thrilled to know that the new Fujifilm X-S10 takes the NP-W126S rechargeable battery. It is the most common battery from Fujifilm and powers the likes of the X-T30, X-T3 and X-T200. If you travel with more than one Fujifilm camera, having the same battery for all devices means you only have to take one charger or USB-C cable to charge them. 


The battery inserts into the camera via the door located on the base of the camera grip. The Fujifilm X-S10 holds a single UHS-II SD memory card to support the 4K video capabilities. The single card slot is also located in the same compartment as the battery and sits snug against the battery once inserted. Having the capacity for such a high-speed card also supports the brilliant 20 fps burst using the electronic shutter and up to 8 fps with the mechanical shutter. 


Why You Need the Fujifilm X-S10


Well in our humble opinion, the X-S10 with the XF18-55mm is an excellent camera combination that sits midway in the range with top-line specs. You should think of this camera as something that will last you a while without having to upgrade. If you are getting itchy feet to get out and about on an overseas trip once the travel restrictions lift then the X-S10 will no doubt find a spot in your travel bag. We think the Fujifilm X-S10 is also going to cater well for the new users looking to get a better camera than what they had before. However, don't be fooled into thinking that this camera won't deliver when it comes to quality. 


For the growing number of vloggers and YouTubers, the camera is going to be a perfect tool for the job. With the ability to record either internally or externally (or as a webcam) the X-S10 is a welcome asset.


So regardless if you find yourself walking around your local streets, travelling abroad or filming things, the Fujifilm X-S10 is an ideal camera. Just add a memory card, spare battery and case, and you will be well on your way to capturing some fantastic images and video.

More Information
Brand Fujifilm
Megapixels 24 Megapixels
Lens Mount Fujifilm X-Mount
Sensor Size APS-C
Camera Format APS-C (1.5x Crop Factor)
Pixels Effective: 26.1 Megapixel
Maximum Resolution 6240 x 4160
Aspect Ratio 1:1, 3:2, 16:9
Sensor Type CMOS
Sensor Size 23.5 x 15.6 mm
Image File Format JPEG, Raw
Bit Depth 14-Bit
Image Stabilization Sensor-Shift, 5-Axis
Exposure Control
ISO Sensitivity Auto, 160 to 12800 (Extended: 80 to 51200)
Shutter Speed Mechanical Shutter
1/4000 to 900 Second in Manual Mode
1/4000 to 900 Second in Shutter Priority Mode
1/4000 to 30 Second in Aperture Priority Mode
1/4000 to 4 Second in Program Mode
0 to 60 Minute in Bulb Mode
Electronic Shutter
1/32000 to 900 Second in Manual Mode
1/32000 to 900 Second in Shutter Priority Mode
1/32000 to 30 Second in Aperture Priority Mode
1/32000 to 4 Second in Program Mode
1 to 1 Second in Bulb Mode
Electronic Front Curtain Shutter
1/32000 to 900 Second in Manual Mode
1/32000 to 900 Second in Shutter Priority Mode
1/32000 to 30 Second in Aperture Priority Mode
1/32000 to 4 Second in Program Mode
0 to 60 Minute in Bulb Mode
Electronic Shutter
1/8000 to 1/24 Second in Movie Mode
Metering Method Average, Center-Weighted Average, Multiple, Spot
Exposure Modes Aperture Priority, Manual, Program, Shutter Priority
Exposure Compensation -5 to +5 EV (1/3 EV Steps)
White Balance Auto, Color Temperature, Custom, Fine, Fluorescent (Cool White), Fluorescent (Daylight), Fluorescent (Warm White), Incandescent, Shade, Underwater
Continuous Shooting Mechanical Shutter
Up to 8 fps at 26.1 MP for up to 23 Frames (Raw) / 105 Frames (JPEG)
Electronic Shutter
Up to 20 fps at 26.1 MP for up to 17 Frames (Raw) / 32 Frames (JPEG)
Up to 30 fps at 20.9 MP for up to 17 Frames (Raw) / 29 Frames (JPEG)
Up to 20 fps at 20.9 MP for up to 20 Frames (Raw) / 79 Frames (JPEG)
Up to 10 fps at 20.9 MP for up to 26 Frames (Raw) / 153 Frames (JPEG)
Interval Recording Yes
Self-Timer 2/10-Second Delay
Recording Modes H.264/MOV 4:2:0 8-Bit
DCI 4K (4096 x 2160) at 23.976p/24.00p/25p/29.97p [100 to 200 Mb/s]
UHD 4K (3840 x 2160) at 23.976p/24.00p/25p/29.97p [100 to 200 Mb/s]
DCI 2K (2048 x 1080) at 23.976p/24.00p/25p/29.97p/50p/59.94p [50 to 200 Mb/s]
Full HD (1920 x 1080) at 23.976p/24.00p/25p/29.97p/50p/59.94p/100p/119.88p/200p/239.76p [50 to 200 Mb/s]
External Recording Modes 4:2:2 10-Bit
DCI 4K (4096 x 2160)
Recording Limit Up to 30 Minutes
Video Encoding NTSC/PAL
Audio Recording Built-In Microphone (Stereo)
External Microphone Input (Stereo)
Audio File Format AAC, Linear PCM (Stereo)
Focus Type Auto and Manual Focus
Focus Mode Continuous-Servo AF (C), Manual Focus (M), Single-Servo AF (S)
Autofocus Points Phase Detection: 425
Viewfinder Type Electronic (OLED)
Viewfinder Size 0.5"
Viewfinder Resolution 2,360,000 Dot
Viewfinder Eye Point 17.5 mm
Viewfinder Coverage 100%
Viewfinder Magnification Approx. 0.62x
Diopter Adjustment -4 to +2
Size 3.0"
Resolution 1,040,000 Dot
Display Type Articulating Touchscreen LCD
Built-In Flash Yes
Flash Modes Commander, First-Curtain Sync, Hi-Speed Sync, Manual, Off, Second-Curtain Sync, Slow Sync, TTL Auto
Guide Number 16.4' / 5 m at ISO 100
Maximum Sync Speed 1/180 Second
Dedicated Flash System TTL
External Flash Connection Hot Shoe
Memory Card Slot Single Slot: SD/SDHC/SDXC (UHS-I)
Connectivity USB Type-C (USB 3.2 Gen 1), HDMI D (Micro), 3.5mm Microphone
Wireless Bluetooth
Operating Temperature 14 to 104°F / -10 to 40°C
Operating Humidity 10 to 80%
Battery 1 x NP-W126S Rechargeable Lithium-Ion, 8.4 VDC, 1260 mAh (Approx. 325 Shots)
Dimensions (W x H x D) 5 x 3.4 x 2.6" / 126 x 85.1 x 65.4 mm
Weight 14.6 oz / 415 g (Body Only)
16.4 oz / 465 g (Body with Battery and Memory)
What's in the box

1 x Fujifilm X-S10 Camera Body

1 x Fujifilm XF16-80mm

1 x NP-W126S rechargeable battery

1 x Fujifilm X-mount camera cap

1 x Strap

1 x USB-C charging cable

What People are Saying
What's in the box

1 x Fujifilm X-S10 Camera Body

1 x Fujifilm XF16-80mm

1 x NP-W126S rechargeable battery

1 x Fujifilm X-mount camera cap

1 x Strap

1 x USB-C charging cable


Manufacturer Warranty

This product comes with a

12 month Austalian warranty

from Fujifilm Australia