{"title":"UP TO 35%\u0003OFF SELECT SONY KITS","description":"\u003cp\u003e\u003cem\u003eOffer ends 5th July.\u003c\/em\u003e\u003c\/p\u003e","products":[{"product_id":"sony-a6700-with-18-135mm-f-3-5-5-6-lens","title":"Sony a6700 with 18-135mm f\/3.5-5.6 Lens","description":"\u003ch3\u003eSony a6700 with 18-135mm f\/3.5-5.6 Lens\u003c\/h3\u003e\n\u003cp\u003eA compact synthesis of Sony's Cinema Line innovations, ?-series still-image rendering quality, and advancements in AI-based recognition technology, the a6700 Mirrorless Camera puts powerful and versatile imaging capabilities into the hands of ambitious content creators. Powered-up by its combo of the latest 26.0MP back-illuminated Exmor R CMOS sensor and the BIONZ XR processor, the camera nevertheless weighs less than its predecessor, resulting in a mobile workhorse capable of an unstrained 11 fps continuous stills capture or stress-free UHD 4K video oversampled from a 6K resolution, making it a formidable multi-tool for the multi-hyphenate creative.\u003c\/p\u003e\n\u003ch3\u003e26.0MP Exmor R CMOS Sensor and BIONZ XR Processor\u003c\/h3\u003e\n\u003cp\u003eThe Sony a6700's advanced imaging system is powered by the 26MP APS-C Exmor R CMOS sensor and BIONZ XR processor, a combination introduced in the FX30 Digital Cinema Camera that is capable of 10-bit UHD 4K imagery at up to 120 fps or a top continuous shooting rate of 11 fps with AF and AE and up to 59 compressed raw still images in bursts. The introduction of the back-illuminated structure to the camera's sensor gives it a higher resolution without sacrificing sensitivity. With an ISO range of 100-32000 that's expandable to ISO50-102400 when shooting stills, the camera boasts low-light performance with minimal noise and more than 14 stops of dynamic range.\u003c\/p\u003e\n\u003ch3\u003eCinematic Video in UHD 4K\u003c\/h3\u003e\n\u003cp\u003eAlong with its powerful sensor and processor, the Sony a6700 brings a strong suite of professional video features from its Cinema Line series to everyday content creators and aspiring filmmakers.\u003c\/p\u003e\n\u003ch3\u003eAI-Powered Autofocus and Image Stabilisation\u003c\/h3\u003e\n\u003cp\u003eThe Sony a6700's AI Processing Unit brings a host of enhanced capabilities to the camera's autofocus and image stabilisation systems, ensuring smooth handling and clarity no matter the shooting conditions. The camera's 759 phase detection points in stills mode and 495 points in video mode, covering 93% of the image area, are enhanced with AI-powered subject recognition performance and real-time tracking. Other autofocus features include focus bracketing in up to 299 images with sequentially-shifted focus points, focus accuracy in low light down to EV -3.0, focus breathing compensation, autofocus assist, focus mapping, and focus peaking during autofocus.\u003c\/p\u003e\n\u003ch3\u003eVlog-Friendly AI-Enhanced Framing\u003c\/h3\u003e\n\u003cp\u003eAdditionally, the AI Processing Unit recognises and tracks subjects when recording video, seamlessly auto-cropping to maintain the subject in a prominent position in the frame and lending ease to otherwise difficult camerawork. This tracking can be custom located within the frame and adjusted for speed and sensitivity, all at the touch of a finger.\u003c\/p\u003e\n\u003ch3\u003eImage Stabilisation\u003c\/h3\u003e\n\u003cp\u003eThe camera's pixel-level 5-axis optical image stabilisation system, which compensates for five different types of camera shake encountered during handheld shooting of stills and video, is algorithmically optimised for precision detection and control down to a single pixel. The AI Processing Unit also improves communication between the body and the lens, providing more stable framing before shooting. This allows users to confidently use any lens, even adapted lenses, for critical imaging without encountering blur from camera shake.\u003c\/p\u003e\n\u003ch3\u003eSony E 18-135mm f\/3.5-5.6 OSS Lens\u003c\/h3\u003e\n\u003cp\u003eSpanning a useful wide-angle to medium telephoto range, the E 18-135mm f\/3.5-5.6 OSS from Sony is a versatile 27-202.5mm equivalent zoom for APS-C-format E-mount mirrorless cameras. This well-rounded lens suits working in a variety of situations, making it an ideal zoom for travel applications, and the image stabilisation helps to minimise the appearance of camera shake for sharper imagery when shooting handheld.\u003c\/p\u003e\n\u003ch3\u003eOptical Performance and Image Quality\u003c\/h3\u003e\n\u003cp\u003eThe Sony E 70-350mm f\/4.5-6.3 G OSS is designed to deliver impressive image quality throughout its zoom range with a refined optical construction. Two extra-low dispersion elements help minimise colour fringing and chromatic aberrations for enhanced clarity and accurate colour reproduction, while an aspherical element reduces distortion and spherical aberrations to maintain sharpness and precise rendering. A rounded seven-blade diaphragm also contributes to smooth and pleasing bokeh, making the lens well suited to selective focus techniques and subject isolation.\u003c\/p\u003e\n\u003ch3\u003eStabilisation and Autofocus Performance\u003c\/h3\u003e\n\u003cp\u003eOptical SteadyShot image stabilisation helps reduce the effects of camera shake when shooting handheld, particularly at slower shutter speeds or longer focal lengths. When paired with compatible Sony cameras featuring in-body stabilisation, the system provides even greater control for sharper stills and steadier video footage. A Linear autofocus motor delivers fast, accurate, and near-silent focusing performance that is especially beneficial for video recording, while the dedicated AF\/MF switch allows quick changes between focus modes. The lens also supports close-up shooting with a minimum focusing distance of 1.5 feet and a maximum magnification of 0.29x for detailed subject capture.\u003c\/p\u003e\n\u003ch3\u003eKey Features:\u003c\/h3\u003e\n\u003cp\u003e26MP APS-C BSI CMOS Sensor\u003c\/p\u003e\n\u003cp\u003eUHD 4K 120p Video Recording\u003c\/p\u003e\n\u003cp\u003e5-axis Image Stabilisation\u003c\/p\u003e\n\u003cp\u003eReal-time Tracking Autofocus\u003c\/p\u003e\n\u003cp\u003e759-point Phase Detection AF\u003c\/p\u003e\n\u003cp\u003eOptical SteadyShot Stabilisation\u003c\/p\u003e\n\u003cp\u003e27-202.5mm Equivalent Zoom Range\u003c\/p\u003e\n\u003ch3\u003eWhat's in the Box:\u003c\/h3\u003e\n\u003cp\u003eSony a6700 Mirrorless Camera\u003c\/p\u003e\n\u003cp\u003eShoulder Strap\u003c\/p\u003e\n\u003cp\u003eAccessory Shoe Cap\u003c\/p\u003e\n\u003cp\u003eEyepiece Cup\u003c\/p\u003e\n\u003cp\u003eSony E 18-135mm f\/3.5-5.6 OSS Lens\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":49813150564519,"sku":"GC35-ILCE6700B+GC35-SEL18135","price":2378.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0603\/4083\/0375\/files\/10051945758887_1ca4a8b2-1e0b-4e6c-a83d-a6200971a432.jpg?v=1778763355"},{"product_id":"sony-a7-iv-with-fe-24-70mm-f-2-8-gm-ii-lens","title":"Sony a7 IV with FE 24-70mm f\/2.8 GM II Lens","description":"\u003ch3\u003eSony a7 IV with FE 24-70mm f\/2.8 GM II Lens\u003c\/h3\u003e\n\u003cp\u003eAn all-arounder that pushes beyond basic, the Sony a7 IV does double duty with strong stills and video performance. An advanced hybrid mirrorless camera, the a7 IV has the resolution and AF performance that appeals to photographers along with robust 4K 60p video recording for filmmakers and content creators.\u003c\/p\u003e\n\u003ch3\u003e33MP Exmor R BSI CMOS Sensor\u003c\/h3\u003e\n\u003cp\u003eNewly developed 33MP Exmor R BSI CMOS full-frame sensor features a back-illuminated design that promotes high clarity, low noise, and vivid colour rendering. This design benefits working in low-light conditions and works in conjunction with a broad sensitivity range of ISO 100-51200. The sensor's design also achieves an impressive dynamic range of approximately 15 stops and files can be recorded in raw, JPEG, or the 10-bit HEIF format.\u003c\/p\u003e\n\u003ch3\u003eBIONZ XR Processor\u003c\/h3\u003e\n\u003cp\u003eUsing the flagship-class BIONZ XR engine, high-speed image processing capabilities are available for fast continuous shooting, 4K video recording, and advanced AF tracking performance. The quick processing also helps to reduce rolling shutter and other motion distortions for clean rendering of moving subjects.\u003c\/p\u003e\n\u003cp\u003eIn terms of shooting speeds, the sensor and processor enable up to 10 fps shooting, using either the mechanical or electronic shutter and with AF\/AE enabled. Also, the buffer permits recording up to 828 consecutive uncompressed raw + JPEG frames when using a CFexpress Type A card.\u003c\/p\u003e\n\u003ch3\u003eAI-Based Autofocus\u003c\/h3\u003e\n\u003cp\u003eCovering approximately 94% of the image area, a Fast Hybrid AF system incorporates 759 phase-detection points for quick and precise focusing in a variety of lighting conditions with sensitivity down to -4 EV. This focusing system is available for use in all recording modes, to benefit both video and stills applications.\u003c\/p\u003e\n\u003ch3\u003eAdvanced External Flash Control\u003c\/h3\u003e\n\u003cp\u003eSuiting working with flash while photographing fast-moving subjects, P-TTL flash metering is possible in between each exposure when working with lo, mid, or even hi-speed continuous shooting modes. This helps to maintain stable illumination if making low-light bursts and greatly benefits working in changing light or low-light conditions. The updated flash control system also helps to reduce flash trigger lag, uses the camera's AWB information for natural colour rendering, and supports adjusting select flash and transmitter units directly from the camera's interface.\u003c\/p\u003e\n\u003ch3\u003e5-Axis SteadyShot INSIDE Image Stabilisation\u003c\/h3\u003e\n\u003cp\u003eThe enhanced 5.5-stop effective 5-axis SteadyShot INSIDE image stabilisation system delivers reliable compensation for five types of camera shake during handheld stills and video shooting, enabling sharp results even when using adapted or third-party lenses. Pitch and yaw correction improve stability when shooting at long focal lengths, while horizontal and vertical shift compensation benefits macro and high-magnification photography. Roll compensation further enhances stability across all shooting styles, and all five stabilisation axes remain active even with lenses featuring built-in optical stabilisation. For video creators, the dedicated Active IS mode provides even more precise stabilisation for smoother handheld footage directly from the camera.\u003c\/p\u003e\n\u003ch3\u003eWireless Connectivity and Streaming\u003c\/h3\u003e\n\u003cp\u003eBuilt-in Wi-Fi supports remote camera control, instant image sharing, and wireless tethered shooting with both 2.4 GHz and 5 GHz band compatibility, making it easy to transfer content directly to mobile devices or online platforms. Bluetooth connectivity enhances stability when using the Imaging Edge mobile app for seamless camera control and file management, while support for Visual Story enables fast cloud-based delivery of photos and videos immediately after capture. The camera also functions as a high-quality USB webcam, allowing direct live streaming to a computer or compatible mobile device with support for 4K 15p, Full HD 60p\/30p, and HD 30p output. Internal recording to a memory card during streaming is supported, and built-in Creative Look and Soft Skin effects help produce refined visuals straight from the camera. Support for UVC and UAC standards further improves video and audio quality for livestreaming and video conferencing applications.\u003c\/p\u003e\n\u003ch3\u003eSony FE 24-70mm f\/2.8 GM II Lens (Sony E)\u003c\/h3\u003e\n\u003cp\u003eA refined take on the fast standard zoom, the Sony FE 24-70mm f\/2.8 GM II is not only smaller and lighter than the previous generation, it also features a variety of optical, focusing, and handling upgrades, catering to both photo and video applications, that make this the most well-rounded G Master zoom to date.\u003c\/p\u003e\n\u003ch3\u003eExceptional G Master Optical Quality\u003c\/h3\u003e\n\u003cp\u003eDesigned to rival prime lenses, this G Master zoom delivers outstanding resolution, clarity, and refined bokeh quality across the entire zoom range. Its bright constant f\/2.8 aperture excels in low-light conditions while providing beautiful shallow depth of field control for creative shooting. The advanced optical design includes two ED and two Super ED elements to effectively suppress chromatic aberrations and colour fringing, while five aspherical elements including two XA elements minimise distortion and unwanted onion ring bokeh. Nano AR Coating II further reduces flare and ghosting for improved contrast and clarity, and the 11-blade aperture diaphragm creates smooth, circular bokeh at all aperture settings.\u003c\/p\u003e\n\u003ch3\u003eFast Autofocus and Advanced Video Performance\u003c\/h3\u003e\n\u003cp\u003eThe redesigned focusing system delivers faster, quieter, and more precise autofocus performance through the use of four XD Linear Motors, making the lens ideal for both photography and video production. Fast-moving subjects can be tracked accurately at up to 30 fps, with autofocus maintained even when shooting stopped down or zooming during operation. A floating focus mechanism maintains exceptional image quality throughout the focusing range, supporting close-up shooting with a minimum focusing distance of just 8.3 inches at 24mm and a maximum magnification of 0.32x at 70mm. For video creators, focus breathing, focus shift, and axial shift during zooming have all been minimised for smoother and more accurate cinematic recording, while Linear Response MF and a de-clickable aperture ring provide precise and intuitive manual control.\u003c\/p\u003e\n\u003ch3\u003eCompact, Durable, and Built for Professional Use\u003c\/h3\u003e\n\u003cp\u003eAmong the smallest and lightest f\/2.8 standard zoom lenses available, this model combines professional durability with impressive portability. Approximately 22% lighter and 18% smaller than its predecessor, it remains highly versatile for a wide variety of shooting applications. The hybrid metal and plastic construction balances strength with reduced weight, while the dust- and moisture-resistant design includes extensive sealing for dependable performance in challenging weather conditions. Additional professional features include two programmable focus hold buttons, a focus mode switch, adjustable zoom ring torque settings, and a fluorine-coated front element that resists water, oil, and contaminants for easier cleaning. The included lens hood also features a locking button and filter window for convenient adjustment of rotating filters such as polarisers and variable ND filters.\u003c\/p\u003e\n\u003ch3\u003eKey Features:\u003c\/h3\u003e\n\u003cp\u003e12.1MP Full-Frame CMOS Sensor\u003c\/p\u003e\n\u003cp\u003eUHD 4K 120p Video Recording\u003c\/p\u003e\n\u003cp\u003e10-bit 4:2:2 Internal Recording\u003c\/p\u003e\n\u003cp\u003eDetachable Dual XLR Handle\u003c\/p\u003e\n\u003cp\u003eFast Full-frame Standard Zoom\u003c\/p\u003e\n\u003cp\u003eFour XD Linear AF Motors\u003c\/p\u003e\n\u003cp\u003eDust and Moisture Resistance\u003c\/p\u003e\n\u003ch3\u003eWhat's in the Box:\u003c\/h3\u003e\n\u003cp\u003eSony a7 IV Mirrorless Camera\u003c\/p\u003e\n\u003cp\u003eBody Cap\u003c\/p\u003e\n\u003cp\u003eM1 Accessory Shoe Cap\u003c\/p\u003e\n\u003cp\u003eHandle Shoe Cap\u003c\/p\u003e\n\u003cp\u003eAccessory Cold Shoe Kit\u003c\/p\u003e\n\u003cp\u003eSony FE 24-70mm f\/2.8 GM II Lens (Sony E)\u003c\/p\u003e\n\u003cp\u003eLens Case\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":49813255880871,"sku":"GC35-ILCE7M4B+GC35-SEL2470GM2","price":4938.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0603\/4083\/0375\/files\/10052050616487_6755255b-1623-4cb2-bf17-133b48a90fb2.jpg?v=1778763363"},{"product_id":"sony-a7c-ii-black-with-20-70mm-f-4-g-lens","title":"Sony a7C II (Black) with 20-70mm f\/4 G Lens","description":"\u003ch3\u003eSony a7C II (Black) with 20-70mm f\/4 G Lens\u003c\/h3\u003e\n\u003cp\u003eBuilding off the sleek profile and full-frame sensor combination of its first-generation predecessor, the black Sony a7C II offers improved resolution, autofocus, in-body image stabilisation, and video capabilities in the same compact, all-day, everyday form factor.\u003c\/p\u003e\n\u003ch3\u003e33MP Exmor R CMOS Sensor and BIONZ XR Processor\u003c\/h3\u003e\n\u003cp\u003eThe Sony a7C II's advanced imaging system is powered by a 33MP full-frame Exmor R CMOS sensor and the BIONZ XR processor, a combination capable of 10-bit 4K imagery at up to 30 fps or a top continuous shooting rate of 10 fps with AF and AE using either the mechanical or electronic shutter. The introduction of the back-illuminated structure to the camera's sensor gives it a higher resolution without sacrificing sensitivity. With an ISO range of 100-51200 that's expandable to ISO 50-204800, the camera boasts low-light performance with minimal noise and wide dynamic range.\u003c\/p\u003e\n\u003ch3\u003eAI-Powered Autofocus and Image Stabilisation\u003c\/h3\u003e\n\u003cp\u003eThe Sony a7C II's AI processing unit brings a host of enhanced capabilities to the camera's autofocus and image stabilisation systems, ensuring smooth handling and clarity no matter the shooting conditions. The camera's 759 phase detection points in stills mode and 495 points in video mode, covering 94% of the image area, are enhanced with AI-powered subject recognition performance and real-time tracking. The AI processor also uses a new autoexposure algorithm, Human Pose Estimation, to prioritise exposure areas for a 20% improvement in overall exposure accuracy. The auto white balance also benefits from the improved AI processor, aiding in difficult lighting conditions. Other autofocus features include focus bracketing in up to 299 images with sequentially shifted focus points, focus accuracy in low light down to EV -4.0, focus breathing compensation, autofocus assist, focus mapping, and focus peaking during autofocus.\u003c\/p\u003e\n\u003ch3\u003eVlog-Friendly AI-Enhanced Framing\u003c\/h3\u003e\n\u003cp\u003eAdditionally, the AI Processing Unit recognises and tracks subjects when recording video, seamlessly auto-cropping to maintain the subject in a prominent position in the frame and lending ease to otherwise difficult camerawork. This tracking can be custom located within the frame and adjusted for speed and sensitivity, all at the touch of a finger.\u003c\/p\u003e\n\u003ch3\u003eImage Stabilisation\u003c\/h3\u003e\n\u003cp\u003eNow offering seven stops of shake compensation, the camera's pixel-level 5-axis optical image stabilisation system, which counters five different types of camera shake encountered during handheld shooting of stills and video, is algorithmically optimised for precision detection and control down to a single pixel. The AI Processing Unit also improves communication between the body and the lens, providing more stable framing before shooting. This allows users to confidently use any lens, even adapted lenses, for critical imaging without encountering blur from camera shake.\u003c\/p\u003e\n\u003ch3\u003eAdvanced Rendering\u003c\/h3\u003e\n\u003cp\u003eFor stills-shooters, the a7C II offers a wide range of colour renderings and compressions for optimal image quality and storage management, led by the introduction of the High Efficiency Image File (HEIF) format. Users also have the choice between Compressed and Lossless Compressed options when shooting raw. The AI Processing Unit also helps to achieve better exposure results in Auto mode with applicable algorithmic adjustments made for skin tone, backlit situations, and white balance. The same Creative Looks presets available in video are also available when shooting stills, allowing additionally for user-defined configurations with eight adjustable parameters. For optimal viewing of stills when tethered to select monitors and televisions, the a7C II now offers a stills-designed Hybrid Log-Gamma mode that delivers accurate dynamic range in 10-bit HEIF format.\u003c\/p\u003e\n\u003ch3\u003eSony FE 20-70mm f\/4 G Lens (Sony E)\u003c\/h3\u003e\n\u003cp\u003eA groundbreaking standard zoom lens for everyday use, the ultra-wide Sony FE 20-70mm f\/4 G spans a popular and versatile range of focal lengths in a compact and lightweight form. Designed to accommodate new trends in shooting styles popular among vloggers and content creators, this ultra-wide to portrait-length zoom provides excellent edge-to-edge sharpness and outstanding image quality for all your imaging needs. Offering an expansive field of view to suit selfie, landscape, cityscape, and other wide-angle applications, this lens also offers fast, precise, and quiet autofocus performance as well as excellent close-up performance at all focal lengths.\u003c\/p\u003e\n\u003ch3\u003eExceptional G Lens Optical Performance\u003c\/h3\u003e\n\u003cp\u003eDesigned for demanding visual creators, this ultra-wide zoom lens delivers outstanding image quality, fast autofocus performance, and advanced movie-making functionality without compromise. Built for full-frame Sony E-mount mirrorless cameras, the constant f\/4 aperture maintains consistent brightness throughout the zoom range, making it ideal for both still photography and video production. The sophisticated optical design combines three ED elements, two AA elements, one ED aspherical element, and one standard aspherical element to effectively minimise chromatic and spherical aberrations while producing exceptional edge-to-edge sharpness and impressive colour fidelity. A rounded 9-blade aperture also creates smooth and natural-looking bokeh for enhanced subject separation.\u003c\/p\u003e\n\u003ch3\u003eAdvanced Autofocus and Video Features\u003c\/h3\u003e\n\u003cp\u003eThe FE 20-70mm f\/4 G lens features two XD linear motors that provide smooth, silent, and highly precise autofocus performance for both photo and video applications. Improved subject tracking ensures reliable focus accuracy, while the internal focusing system maintains the overall lens length during operation and prevents rotation of the front element, making it ideal for use with circular polarisers and variable ND filters. The updated optical design significantly reduces focus breathing, focus shift, and axial shift during zooming to deliver more stable and professional cinematic footage. Additional video-focused controls include an aperture ring with click On\/Off functionality, an iris lock switch, active mode image stabilisation support, and micro-step aperture control for smooth exposure transitions while filming.\u003c\/p\u003e\n\u003ch3\u003eCompact, Durable, and Built for Everyday Shooting\u003c\/h3\u003e\n\u003cp\u003eCompact and lightweight, this highly versatile ultra-wide standard zoom provides an expansive field of view while remaining comfortable for everyday handheld shooting. Its hybrid construction combines metal and plastic components to maximise durability while maintaining a lightweight design suitable for travel and extended use. A fluorine coating on the front lens element repels water, dust, fingerprints, and other contaminants for easier maintenance, while the dust- and moisture-resistant construction with a sealed lens mount provides dependable performance in challenging weather conditions. Additional handling features include two programmable focus hold buttons, a focus mode switch, and an impressive minimum focusing distance of just 9.8 inches for excellent close-up shooting performance across the zoom range.\u003c\/p\u003e\n\u003ch3\u003eKey Features:\u003c\/h3\u003e\n\u003cp\u003e33MP Full-frame BSI Sensor\u003c\/p\u003e\n\u003cp\u003e10-Bit Full-frame 4K Video\u003c\/p\u003e\n\u003cp\u003e7-stop Image Stabilisation\u003c\/p\u003e\n\u003cp\u003e759-point Phase Detection AF\u003c\/p\u003e\n\u003cp\u003eUltra-wide Standard Zoom Lens\u003c\/p\u003e\n\u003cp\u003eFast Internal Focusing System\u003c\/p\u003e\n\u003cp\u003eDust and Moisture Resistance\u003c\/p\u003e\n\u003ch3\u003eWhat's in the Box:\u003c\/h3\u003e\n\u003cp\u003eSony a7C II Mirrorless Camera (Black)\u003c\/p\u003e\n\u003cp\u003eShoulder Strap\u003c\/p\u003e\n\u003cp\u003eAccessory Shoe Cap\u003c\/p\u003e\n\u003cp\u003eSony FE 20-70mm f\/4 G Lens (Sony E)\u003c\/p\u003e\n\u003cp\u003eFront Lens Cap\u003c\/p\u003e\n\u003cp\u003eRear Lens cap\u003c\/p\u003e\n\u003cp\u003eLens Hood\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":49813275312295,"sku":"GC35-ILCE7CM2B+GC35-SEL2070G","price":3718.58,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0603\/4083\/0375\/files\/10052069163175_b4e431ba-ac6c-4dab-8da6-30fef8bf8fa6.jpg?v=1778763357"},{"product_id":"sony-a7c-ii-silver-with-20-70mm-f-4-g-lens","title":"Sony a7C II (Silver) with 20-70mm f\/4 G Lens","description":"\u003ch3\u003eSony a7C II (Silver) with 20-70mm f\/4 G Lens\u003c\/h3\u003e\n\u003cp\u003eBuilding off the sleek profile and full-frame sensor combination of its first-generation predecessor, the Silver Sony a7C II offers improved resolution, autofocus, in-body image stabilisation, and video capabilities in the same compact, all-day, everyday form factor.\u003c\/p\u003e\n\u003ch3\u003e33MP Exmor R CMOS Sensor and BIONZ XR Processor\u003c\/h3\u003e\n\u003cp\u003eThe Sony a7C II's advanced imaging system is powered by a 33MP full-frame Exmor R CMOS sensor and the BIONZ XR processor, a combination capable of 10-bit 4K imagery at up to 30 fps or a top continuous shooting rate of 10 fps with AF and AE using either the mechanical or electronic shutter. The introduction of the back-illuminated structure to the camera's sensor gives it a higher resolution without sacrificing sensitivity. With an ISO range of 100-51200 that's expandable to ISO 50-204800, the camera boasts low-light performance with minimal noise and wide dynamic range.\u003c\/p\u003e\n\u003ch3\u003eAI-Powered Autofocus and Image Stabilisation\u003c\/h3\u003e\n\u003cp\u003eThe Sony a7C II's AI processing unit brings a host of enhanced capabilities to the camera's autofocus and image stabilisation systems, ensuring smooth handling and clarity no matter the shooting conditions. The camera's 759 phase detection points in stills mode and 495 points in video mode, covering 94% of the image area, are enhanced with AI-powered subject recognition performance and real-time tracking. The AI processor also uses a new autoexposure algorithm, Human Pose Estimation, to prioritise exposure areas for a 20% improvement in overall exposure accuracy. The auto white balance also benefits from the improved AI processor, aiding in difficult lighting conditions. Other autofocus features include focus bracketing in up to 299 images with sequentially shifted focus points, focus accuracy in low light down to EV -4.0, focus breathing compensation, autofocus assist, focus mapping, and focus peaking during autofocus.\u003c\/p\u003e\n\u003ch3\u003eVlog-Friendly AI-Enhanced Framing\u003c\/h3\u003e\n\u003cp\u003eAdditionally, the AI Processing Unit recognises and tracks subjects when recording video, seamlessly auto-cropping to maintain the subject in a prominent position in the frame and lending ease to otherwise difficult camerawork. This tracking can be custom located within the frame and adjusted for speed and sensitivity, all at the touch of a finger.\u003c\/p\u003e\n\u003ch3\u003eImage Stabilisation\u003c\/h3\u003e\n\u003cp\u003eNow offering seven stops of shake compensation, the camera's pixel-level 5-axis optical image stabilisation system, which counters five different types of camera shake encountered during handheld shooting of stills and video, is algorithmically optimised for precision detection and control down to a single pixel. The AI Processing Unit also improves communication between the body and the lens, providing more stable framing before shooting. This allows users to confidently use any lens, even adapted lenses, for critical imaging without encountering blur from camera shake.\u003c\/p\u003e\n\u003ch3\u003eAdvanced Rendering\u003c\/h3\u003e\n\u003cp\u003eFor stills-shooters, the a7C II offers a wide range of colour renderings and compressions for optimal image quality and storage management, led by the introduction of the High Efficiency Image File (HEIF) format. Users also have the choice between Compressed and Lossless Compressed options when shooting raw. The AI Processing Unit also helps to achieve better exposure results in Auto mode with applicable algorithmic adjustments made for skin tone, backlit situations, and white balance. The same Creative Looks presets available in video are also available when shooting stills, allowing additionally for user-defined configurations with eight adjustable parameters. For optimal viewing of stills when tethered to select monitors and televisions, the a7C II now offers a stills-designed Hybrid Log-Gamma mode that delivers accurate dynamic range in 10-bit HEIF format.\u003c\/p\u003e\n\u003ch3\u003eSony FE 20-70mm f\/4 G Lens (Sony E)\u003c\/h3\u003e\n\u003cp\u003eA groundbreaking standard zoom lens for everyday use, the ultra-wide Sony FE 20-70mm f\/4 G spans a popular and versatile range of focal lengths in a compact and lightweight form. Designed to accommodate new trends in shooting styles popular among vloggers and content creators, this ultra-wide to portrait-length zoom provides excellent edge-to-edge sharpness and outstanding image quality for all your imaging needs. Offering an expansive field of view to suit selfie, landscape, cityscape, and other wide-angle applications, this lens also offers fast, precise, and quiet autofocus performance as well as excellent close-up performance at all focal lengths.\u003c\/p\u003e\n\u003ch3\u003eExceptional G Lens Optical Performance\u003c\/h3\u003e\n\u003cp\u003eDesigned for demanding visual creators, this ultra-wide zoom lens delivers outstanding image quality, fast autofocus performance, and advanced movie-making functionality without compromise. Built for full-frame Sony E-mount mirrorless cameras, the constant f\/4 aperture maintains consistent brightness throughout the zoom range, making it ideal for both still photography and video production. The sophisticated optical design combines three ED elements, two AA elements, one ED aspherical element, and one standard aspherical element to effectively minimise chromatic and spherical aberrations while producing exceptional edge-to-edge sharpness and impressive colour fidelity. A rounded 9-blade aperture also creates smooth and natural-looking bokeh for enhanced subject separation.\u003c\/p\u003e\n\u003ch3\u003eAdvanced Autofocus and Video Features\u003c\/h3\u003e\n\u003cp\u003eThe FE 20-70mm f\/4 G lens features two XD linear motors that provide smooth, silent, and highly precise autofocus performance for both photo and video applications. Improved subject tracking ensures reliable focus accuracy, while the internal focusing system maintains the overall lens length during operation and prevents rotation of the front element, making it ideal for use with circular polarisers and variable ND filters. The updated optical design significantly reduces focus breathing, focus shift, and axial shift during zooming to deliver more stable and professional cinematic footage. Additional video-focused controls include an aperture ring with click On\/Off functionality, an iris lock switch, active mode image stabilisation support, and micro-step aperture control for smooth exposure transitions while filming.\u003c\/p\u003e\n\u003ch3\u003eCompact, Durable, and Built for Everyday Shooting\u003c\/h3\u003e\n\u003cp\u003eCompact and lightweight, this highly versatile ultra-wide standard zoom provides an expansive field of view while remaining comfortable for everyday handheld shooting. Its hybrid construction combines metal and plastic components to maximise durability while maintaining a lightweight design suitable for travel and extended use. A fluorine coating on the front lens element repels water, dust, fingerprints, and other contaminants for easier maintenance, while the dust- and moisture-resistant construction with a sealed lens mount provides dependable performance in challenging weather conditions. Additional handling features include two programmable focus hold buttons, a focus mode switch, and an impressive minimum focusing distance of just 9.8 inches for excellent close-up shooting performance across the zoom range.\u003c\/p\u003e\n\u003ch3\u003eKey Features:\u003c\/h3\u003e\n\u003cp\u003e33MP Full-frame BSI Sensor\u003c\/p\u003e\n\u003cp\u003e10-bit Full-frame 4K Video\u003c\/p\u003e\n\u003cp\u003e7-stop Image Stabilisation\u003c\/p\u003e\n\u003cp\u003e759-point Phase Detection AF\u003c\/p\u003e\n\u003cp\u003eUltra-wide Standard Zoom Lens\u003c\/p\u003e\n\u003cp\u003eFast Internal Focusing System\u003c\/p\u003e\n\u003cp\u003eDust and Moisture Resistance\u003c\/p\u003e\n\u003ch3\u003eWhat's in the Box:\u003c\/h3\u003e\n\u003cp\u003eSony a7C II Mirrorless Camera (Silver)\u003c\/p\u003e\n\u003cp\u003eShoulder Strap\u003c\/p\u003e\n\u003cp\u003eAccessory Shoe Cap\u003c\/p\u003e\n\u003cp\u003eSony FE 20-70mm f\/4 G Lens (Sony E)\u003c\/p\u003e\n\u003cp\u003eFront Lens Cap\u003c\/p\u003e\n\u003cp\u003eRear Lens cap\u003c\/p\u003e\n\u003cp\u003eLens Hood\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":49813295399079,"sku":"GC35-ILCE7CM2S+GC35-SEL2070G","price":3718.58,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0603\/4083\/0375\/files\/10052089249959_952a8caa-39b4-446f-8271-e13efc7f229f.jpg?v=1778763359"},{"product_id":"sony-a7c-ii-black-with-fe-16-25mm-f-2-8-g-lens","title":"Sony a7C II (Black) with FE 16-25mm f\/2.8 G Lens","description":"\u003ch3\u003eSony a7C II (Black) with FE 16-25mm f\/2.8 G Lens\u003c\/h3\u003e\n\u003cp\u003eBuilding off the sleek profile and full-frame sensor combination of its first-generation predecessor, the Black Sony a7C II offers improved resolution, autofocus, in-body image stabilisation, and video capabilities in the same compact, all-day, everyday form factor.\u003c\/p\u003e\n\u003ch3\u003e33MP Exmor R CMOS Sensor and BIONZ XR Processor\u003c\/h3\u003e\n\u003cp\u003eThe Sony a7C II's advanced imaging system is powered by a 33MP full-frame Exmor R CMOS sensor and the BIONZ XR processor, a combination capable of 10-bit 4K imagery at up to 30 fps or a top continuous shooting rate of 10 fps with AF and AE using either the mechanical or electronic shutter. The introduction of the back-illuminated structure to the camera's sensor gives it a higher resolution without sacrificing sensitivity. With an ISO range of 100-51200 that's expandable to ISO 50-204800, the camera boasts low-light performance with minimal noise and wide dynamic range.\u003c\/p\u003e\n\u003ch3\u003eAI-Powered Autofocus and Image Stabilisation\u003c\/h3\u003e\n\u003cp\u003eThe Sony a7C II's AI processing unit brings a host of enhanced capabilities to the camera's autofocus and image stabilisation systems, ensuring smooth handling and clarity no matter the shooting conditions. The camera's 759 phase detection points in stills mode and 495 points in video mode, covering 94% of the image area, are enhanced with AI-powered subject recognition performance and real-time tracking. The AI processor also uses a new autoexposure algorithm, Human Pose Estimation, to prioritise exposure areas for a 20% improvement in overall exposure accuracy. The auto white balance also benefits from the improved AI processor, aiding in difficult lighting conditions. Other autofocus features include focus bracketing in up to 299 images with sequentially shifted focus points, focus accuracy in low light down to EV -4.0, focus breathing compensation, autofocus assist, focus mapping, and focus peaking during autofocus.\u003c\/p\u003e\n\u003ch3\u003eVlog-Friendly AI-Enhanced Framing\u003c\/h3\u003e\n\u003cp\u003eAdditionally, the AI Processing Unit recognises and tracks subjects when recording video, seamlessly auto-cropping to maintain the subject in a prominent position in the frame and lending ease to otherwise difficult camerawork. This tracking can be custom located within the frame and adjusted for speed and sensitivity, all at the touch of a finger.\u003c\/p\u003e\n\u003ch3\u003eImage Stabilisation\u003c\/h3\u003e\n\u003cp\u003eNow offering seven stops of shake compensation, the camera's pixel-level 5-axis optical image stabilisation system, which counters five different types of camera shake encountered during handheld shooting of stills and video, is algorithmically optimised for precision detection and control down to a single pixel. The AI Processing Unit also improves communication between the body and the lens, providing more stable framing before shooting. This allows users to confidently use any lens, even adapted lenses, for critical imaging without encountering blur from camera shake.\u003c\/p\u003e\n\u003ch3\u003eAdvanced Rendering\u003c\/h3\u003e\n\u003cp\u003eFor stills-shooters, the a7C II offers a wide range of colour renderings and compressions for optimal image quality and storage management, led by the introduction of the High Efficiency Image File (HEIF) format. Users also have the choice between Compressed and Lossless Compressed options when shooting raw. The AI Processing Unit also helps to achieve better exposure results in Auto mode with applicable algorithmic adjustments made for skin tone, backlit situations, and white balance. The same Creative Looks presets available in video are also available when shooting stills, allowing additionally for user-defined configurations with eight adjustable parameters. For optimal viewing of stills when tethered to select monitors and televisions, the a7C II now offers a stills-designed Hybrid Log-Gamma mode that delivers accurate dynamic range in 10-bit HEIF format.\u003c\/p\u003e\n\u003ch3\u003eSony FE 16-25mm f\/2.8 G Lens (Sony E)\u003c\/h3\u003e\n\u003cp\u003eA sleek and powerful wide-angle zoom designed for E-mount mirrorless cameras, the FE 16-25mm f\/2.8 G Lens from Sony is an excellent on-the-go lens that specialises in landscape, travel, and close-up photography. By coupling a maximum f\/2.8 aperture with an 11-bladed diaphragm, smooth and beautiful bokeh is naturally created. Additionally, this bright maximum aperture allows for high-quality captures even in dimly lit shooting scenarios. Not only is the FE 16-25mm f\/2.8 dust and moisture-resistant, but it features a fluorine coating on the front lens element to repel fingerprints, water, and oil from accumulating. The de-clickable aperture ring is a massive benefit to video shooters to ensure smooth transitions.\u003c\/p\u003e\n\u003ch3\u003eIntuitive Manual Control and Professional Handling\u003c\/h3\u003e\n\u003cp\u003eDesigned for fast and precise operation, the lens features three dedicated control rings for focus, zoom, and aperture adjustment. This intuitive layout allows creators to make quick setting changes while shooting, improving workflow efficiency for both photography and video production. The aperture ring can be set to provide tactile click feedback for still photography or switched to smooth, silent operation for seamless exposure adjustments during filming.\u003c\/p\u003e\n\u003ch3\u003eAdvanced Optical Construction and Smooth Bokeh\u003c\/h3\u003e\n\u003cp\u003eThe sophisticated optical design consists of 16 lens elements in 13 groups, including three aspherical elements, one ED aspherical element, and three ED elements. This advanced arrangement helps minimise distortion, chromatic aberrations, and other optical imperfections while delivering impressive sharpness and clarity throughout the frame. A rounded 11-blade diaphragm further enhances image quality by producing smooth, natural-looking bokeh with attractive background separation.\u003c\/p\u003e\n\u003ch3\u003eFlexible Customisation and Everyday Compatibility\u003c\/h3\u003e\n\u003cp\u003eAdditional handling features include a customisable focus hold button and a focus mode switch for quick and convenient control during shooting. The lens also features a versatile 67mm filter thread, allowing easy compatibility with a wide range of filters including polarisers and ND filters, making it well suited for both creative photography and professional video applications.\u003c\/p\u003e\n\u003ch3\u003eKey Features:\u003c\/h3\u003e\n\u003cp\u003e33MP Full-frame BSI Sensor\u003c\/p\u003e\n\u003cp\u003e10-bit Full-frame 4K Video\u003c\/p\u003e\n\u003cp\u003e7-stop Image Stabilisation\u003c\/p\u003e\n\u003cp\u003e759-point Phase Detection AF\u003c\/p\u003e\n\u003cp\u003eLightweight Wide-angle Zoom Lens\u003c\/p\u003e\n\u003cp\u003eDe-clickable Aperture Ring\u003c\/p\u003e\n\u003cp\u003eDust and Moisture Resistance\u003c\/p\u003e\n\u003ch3\u003eWhat's in the Box:\u003c\/h3\u003e\n\u003cp\u003eSony a7C II Mirrorless Camera (Black)\u003c\/p\u003e\n\u003cp\u003eShoulder Strap\u003c\/p\u003e\n\u003cp\u003eAccessory Shoe Cap\u003c\/p\u003e\n\u003cp\u003eSony FE 16-25mm f\/2.8 G Lens (Sony E)\u003c\/p\u003e\n\u003cp\u003eALC-SH178 Lens Hood\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":49813316665511,"sku":"GC35-ILCE7CM2B+GC35-SEL1625G","price":3938.58,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0603\/4083\/0375\/files\/10052110254247_b1127d66-b88c-40a4-8f94-ed31bb7ed944.jpg?v=1778763362"},{"product_id":"sony-a7c-ii-silver-with-fe-16-25mm-f-2-8-g-lens","title":"Sony a7C II (Silver) with FE 16-25mm f\/2.8 G Lens","description":"\u003ch3\u003eSony a7C II (Silver) with FE 16-25mm f\/2.8 G Lens\u003c\/h3\u003e\n\u003cp\u003eBuilding off the sleek profile and full-frame sensor combination of its first-generation predecessor, the Silver Sony a7C II offers improved resolution, autofocus, in-body image stabilisation, and video capabilities in the same compact, all-day, everyday form factor.\u003c\/p\u003e\n\u003ch3\u003e33MP Exmor R CMOS Sensor and BIONZ XR Processor\u003c\/h3\u003e\n\u003cp\u003eThe Sony a7C II's advanced imaging system is powered by a 33MP full-frame Exmor R CMOS sensor and the BIONZ XR processor, a combination capable of 10-bit 4K imagery at up to 30 fps or a top continuous shooting rate of 10 fps with AF and AE using either the mechanical or electronic shutter. The introduction of the back-illuminated structure to the camera's sensor gives it a higher resolution without sacrificing sensitivity. With an ISO range of 100-51200 that's expandable to ISO 50-204800, the camera boasts low-light performance with minimal noise and wide dynamic range.\u003c\/p\u003e\n\u003ch3\u003eAI-Powered Autofocus and Image Stabilisation\u003c\/h3\u003e\n\u003cp\u003eThe Sony a7C II's AI processing unit brings a host of enhanced capabilities to the camera's autofocus and image stabilisation systems, ensuring smooth handling and clarity no matter the shooting conditions. The camera's 759 phase detection points in stills mode and 495 points in video mode, covering 94% of the image area, are enhanced with AI-powered subject recognition performance and real-time tracking. The AI processor also uses a new autoexposure algorithm, Human Pose Estimation, to prioritise exposure areas for a 20% improvement in overall exposure accuracy. The auto white balance also benefits from the improved AI processor, aiding in difficult lighting conditions. Other autofocus features include focus bracketing in up to 299 images with sequentially shifted focus points, focus accuracy in low light down to EV -4.0, focus breathing compensation, autofocus assist, focus mapping, and focus peaking during autofocus.\u003c\/p\u003e\n\u003ch3\u003eVlog-Friendly AI-Enhanced Framing\u003c\/h3\u003e\n\u003cp\u003eAdditionally, the AI Processing Unit recognises and tracks subjects when recording video, seamlessly auto-cropping to maintain the subject in a prominent position in the frame and lending ease to otherwise difficult camerawork. This tracking can be custom located within the frame and adjusted for speed and sensitivity, all at the touch of a finger.\u003c\/p\u003e\n\u003ch3\u003eImage Stabilisation\u003c\/h3\u003e\n\u003cp\u003eNow offering seven stops of shake compensation, the camera's pixel-level 5-axis optical image stabilisation system, which counters five different types of camera shake encountered during handheld shooting of stills and video, is algorithmically optimised for precision detection and control down to a single pixel. The AI Processing Unit also improves communication between the body and the lens, providing more stable framing before shooting. This allows users to confidently use any lens, even adapted lenses, for critical imaging without encountering blur from camera shake.\u003c\/p\u003e\n\u003ch3\u003eAdvanced Rendering\u003c\/h3\u003e\n\u003cp\u003eFor stills-shooters, the a7C II offers a wide range of colour renderings and compressions for optimal image quality and storage management, led by the introduction of the High Efficiency Image File (HEIF) format. Users also have the choice between Compressed and Lossless Compressed options when shooting raw. The AI Processing Unit also helps to achieve better exposure results in Auto mode with applicable algorithmic adjustments made for skin tone, backlit situations, and white balance. The same Creative Looks presets available in video are also available when shooting stills, allowing additionally for user-defined configurations with eight adjustable parameters. For optimal viewing of stills when tethered to select monitors and televisions, the a7C II now offers a stills-designed Hybrid Log-Gamma mode that delivers accurate dynamic range in 10-bit HEIF format.\u003c\/p\u003e\n\u003ch3\u003eSony FE 16-25mm f\/2.8 G Lens (Sony E)\u003c\/h3\u003e\n\u003cp\u003eA sleek and powerful wide-angle zoom designed for E-mount mirrorless cameras, the FE 16-25mm f\/2.8 G Lens from Sony is an excellent on-the-go lens that specialises in landscape, travel, and close-up photography. By coupling a maximum f\/2.8 aperture with an 11-bladed diaphragm, smooth and beautiful bokeh is naturally created. Additionally, this bright maximum aperture allows for high-quality captures even in dimly lit shooting scenarios. Not only is the FE 16-25mm f\/2.8 dust and moisture-resistant, but it features a fluorine coating on the front lens element to repel fingerprints, water, and oil from accumulating. The de-clickable aperture ring is a massive benefit to video shooters to ensure smooth transitions.\u003c\/p\u003e\n\u003ch3\u003eIntuitive Manual Control and Professional Handling\u003c\/h3\u003e\n\u003cp\u003eDesigned for fast and precise operation, the lens features three dedicated control rings for focus, zoom, and aperture adjustment. This intuitive layout allows creators to make quick setting changes while shooting, improving workflow efficiency for both photography and video production. The aperture ring can be set to provide tactile click feedback for still photography or switched to smooth, silent operation for seamless exposure adjustments during filming.\u003c\/p\u003e\n\u003ch3\u003eAdvanced Optical Construction and Smooth Bokeh\u003c\/h3\u003e\n\u003cp\u003eThe sophisticated optical design consists of 16 lens elements in 13 groups, including three aspherical elements, one ED aspherical element, and three ED elements. This advanced arrangement helps minimise distortion, chromatic aberrations, and other optical imperfections while delivering impressive sharpness and clarity throughout the frame. A rounded 11-blade diaphragm further enhances image quality by producing smooth, natural-looking bokeh with attractive background separation.\u003c\/p\u003e\n\u003ch3\u003eFlexible Customisation and Everyday Compatibility\u003c\/h3\u003e\n\u003cp\u003eAdditional handling features include a customisable focus hold button and a focus mode switch for quick and convenient control during shooting. The lens also features a versatile 67mm filter thread, allowing easy compatibility with a wide range of filters including polarisers and ND filters, making it well suited for both creative photography and professional video applications.\u003c\/p\u003e\n\u003ch3\u003eKey Features:\u003c\/h3\u003e\n\u003cp\u003e33MP Full-frame BSI Sensor\u003c\/p\u003e\n\u003cp\u003e10-bit Full-frame 4K Video\u003c\/p\u003e\n\u003cp\u003e7-stop Image Stabilisation\u003c\/p\u003e\n\u003cp\u003e759-point Phase Detection AF\u003c\/p\u003e\n\u003cp\u003eLightweight Wide-angle Zoom Lens\u003c\/p\u003e\n\u003cp\u003eDe-Clickable Aperture Ring\u003c\/p\u003e\n\u003cp\u003eDust and Moisture Resistance\u003c\/p\u003e\n\u003ch3\u003eWhat's in the Box:\u003c\/h3\u003e\n\u003cp\u003eSony a7C II Mirrorless Camera (Silver)\u003c\/p\u003e\n\u003cp\u003eShoulder Strap\u003c\/p\u003e\n\u003cp\u003eAccessory Shoe Cap\u003c\/p\u003e\n\u003cp\u003eSony FE 16-25mm f\/2.8 G Lens (Sony E)\u003c\/p\u003e\n\u003cp\u003eALC-SH178 Lens Hood\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":49813350252711,"sku":"GC35-ILCE7CM2S+GC35-SEL1625G","price":3938.58,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0603\/4083\/0375\/files\/10052143349927_8861d93d-7578-4b26-a39a-d6bdf8c162be.jpg?v=1778763362"},{"product_id":"sony-a7-v-with-fe-24-70mm-f-2-8-gm-ii-lens","title":"Sony a7 V with FE 24-70mm f\/2.8 GM II Lens","description":"\u003ch3\u003eSony a7 V with FE 24-70mm f\/2.8 GM II Lens\u003c\/h3\u003e\n\u003cp\u003eThe Sony a7 V is a versatile hybrid mirrorless camera built for creators who demand exceptional performance across photography, video, and multimedia production. Combining advanced imaging technology with intelligent autofocus and AI-driven subject recognition, the camera is designed to handle everything from high-speed action photography to professional video work and daily content creation. Its newly developed 33MP partially stacked Exmor RS CMOS full-frame sensor delivers faster readout speeds, reduced rolling shutter, and outstanding image quality with up to 16 stops of dynamic range, while also supporting a native ISO range of 100-51200 and a top electronic shutter speed of 1\/16,000 second.\u003c\/p\u003e\n\u003ch3\u003ePowerful Processing and High-Speed Shooting\u003c\/h3\u003e\n\u003cp\u003eAt the core of the a7 V is the advanced BIONZ XR2 processor, which incorporates a dedicated AI processing unit to enhance autofocus accuracy, colour reproduction, and white balance consistency. The increased processing power enables blackout-free continuous shooting at up to 30 fps with full-time autofocus and auto exposure tracking. Additional performance-focused features include Pre-Capture recording, which buffers images before the shutter is fully pressed, and Speed Boost functionality that allows photographers to instantly switch to higher continuous shooting frame rates when capturing fast-moving action. Flexible RAW recording options include compressed HQ RAW, lossless compressed RAW, and lightweight RAW formats, along with Composite RAW functionality for creating high-quality HDR images with reduced noise.\u003c\/p\u003e\n\u003ch3\u003eAdvanced Stabilisation and AI Autofocus\u003c\/h3\u003e\n\u003cp\u003eThe upgraded five-axis in-body image stabilisation system provides up to 7.5 stops of compensation in the centre of the frame and 6.5 stops at the edges for improved handheld shooting stability. Autofocus performance has also been significantly enhanced through the inclusion of Sony's AI Processing Unit and a 759-point phase-detection AF system covering approximately 94% of the sensor area. Intelligent subject recognition can accurately detect and track humans, animals, birds, insects, vehicles, trains, and aircraft, while Real-time Eye AF and human pose estimation improve focus precision for portraiture, sports, and event photography. The camera can even maintain focus on a selected subject when other people move in front of the frame.\u003c\/p\u003e\n\u003ch3\u003eProfessional Video Recording Capabilities\u003c\/h3\u003e\n\u003cp\u003eThe a7 V offers advanced video recording features designed for professional content creation. Full-width 7K oversampled UHD 4K 60p recording delivers highly detailed footage with impressive realism, while Super 35 recording enables high-speed UHD 4K 120p and Full HD 240p capture for cinematic slow motion. Efficient internal heat dissipation supports extended recording sessions, while Dynamic Active stabilisation combines electronic correction with in-body stabilisation for smoother handheld footage. Video creators also benefit from support for Breathing Compensation, AI-powered Framing Stabiliser functionality, internal 24-bit audio recording, and up to four-channel audio capture with compatible external microphones.\u003c\/p\u003e\n\u003ch3\u003eAdvanced Colour Science and Monitoring\u003c\/h3\u003e\n\u003cp\u003eSony's professional colour science gives creators extensive control over their visual style and post-production workflow. S-Cinetone delivers natural skin tones, soft colours, and refined highlight rendering inspired by Sony's Cinema Line cameras, while S-Log3 enables capture of more than 15 stops of dynamic range for greater flexibility during colour grading. Users can also import LUTs through Creators' Cloud for accurate monitoring while recording. A redesigned four-axis multi-angle LCD combines the flexibility of a vari-angle display with the convenience of a tilting screen, while the 3.68m-dot OLED electronic viewfinder delivers bright, detailed viewing with support for smooth 120 fps playback.\u003c\/p\u003e\n\u003ch3\u003eDurable Design and Extensive Connectivity\u003c\/h3\u003e\n\u003cp\u003eBuilt for demanding professional use, the a7 V features a lightweight yet durable magnesium alloy chassis with improved grip rigidity and enhanced weather sealing for reliable operation in challenging environments. Dual memory card slots include one CFexpress Type A and SD UHS-II compatible slot alongside a second SD UHS-II slot for flexible storage management. Connectivity options include full-size HDMI, dual USB-C ports for simultaneous charging and data transfer, headphone and microphone ports, and a Multi Interface Shoe for advanced audio accessories. Built-in Wi-Fi with 5 GHz and 6 GHz support, Bluetooth connectivity, wireless tethering, and 4K webcam compatibility make the camera exceptionally versatile for modern workflows, live streaming, and rapid content sharing.\u003c\/p\u003e\n\u003ch3\u003eSony FE 24-70mm f\/2.8 GM II Lens (Sony E)\u003c\/h3\u003e\n\u003cp\u003eThe Sony FE 24-70mm f\/2.8 GM II is a refined and highly versatile standard zoom lens designed for both photographers and video creators. Smaller and lighter than its predecessor, this next-generation G Master lens combines exceptional portability with professional optical performance and advanced handling improvements. Its bright constant f\/2.8 aperture delivers excellent low-light capability and shallow depth of field control, making it ideal for everything from portraits and events to cinematic video production.\u003c\/p\u003e\n\u003ch3\u003eExceptional Optical Quality and Smooth Bokeh\u003c\/h3\u003e\n\u003cp\u003eDesigned to rival prime lenses, the optical system has been extensively upgraded to deliver even greater sharpness, clarity, and bokeh quality throughout the zoom range. The advanced construction includes two ED elements, two Super ED elements, and five aspherical elements including two XA elements to minimise chromatic aberrations, distortion, and unwanted onion ring bokeh. Nano AR Coating II further reduces flare and ghosting by minimising internal reflections, while the rounded 11-blade aperture diaphragm produces smooth, circular bokeh with natural background separation at all aperture settings.\u003c\/p\u003e\n\u003ch3\u003eFast Autofocus and Video Optimisation\u003c\/h3\u003e\n\u003cp\u003eA redesigned focusing system featuring four XD Linear Motors delivers significantly faster, quieter, and more precise autofocus performance for both stills and video applications. The lens supports reliable tracking of fast-moving subjects at up to 30 fps while maintaining autofocus performance during zooming and stopped-down shooting. A floating focus mechanism helps maintain exceptional image quality throughout the focusing range and supports impressive close-up performance with a maximum magnification of 0.32x at the 70mm position. Video-focused enhancements include reduced focus breathing, focus shift, and axial shift during zooming, along with support for Breathing Compensation on compatible Sony Cinema Line and Alpha cameras. Linear Response MF and a de-clickable aperture ring further enhance precise cinematic control.\u003c\/p\u003e\n\u003ch3\u003eCompact Design and Professional Handling\u003c\/h3\u003e\n\u003cp\u003eAmong the smallest and lightest f\/2.8 standard zoom lenses available, the FE 24-70mm f\/2.8 GM II is approximately 22% lighter and 18% smaller than the previous generation while retaining a durable weather-sealed design for professional use in demanding conditions. A hybrid metal and plastic construction balances durability with portability, while extensive dust- and moisture-resistant sealing improves reliability outdoors. Additional handling features include two programmable focus hold buttons, a focus mode switch, and a zoom smoothness switch for adjusting zoom ring torque between Smooth and Tight settings. The fluorine-coated front element resists water, oil, and contaminants for easier cleaning, and the included lens hood features a locking button and filter window for convenient adjustment of rotating filters such as polarisers and variable ND filters.\u003c\/p\u003e\n\u003ch3\u003eKey Features:\u003c\/h3\u003e\n\u003cp\u003e33MP Partially-stacked CMOS Sensor\u003c\/p\u003e\n\u003cp\u003eAI Subject Recognition System\u003c\/p\u003e\n\u003cp\u003e4K 60p 10-bit Video\u003c\/p\u003e\n\u003cp\u003e7.5-stop Image Stabilisation\u003c\/p\u003e\n\u003cp\u003e30fps Continuous Shooting Speed\u003c\/p\u003e\n\u003cp\u003eFast Full-frame Standard Zoom\u003c\/p\u003e\n\u003cp\u003eDust and Moisture Resistance\u003c\/p\u003e\n\u003ch3\u003eWhat's in the Box:\u003c\/h3\u003e\n\u003cp\u003eSony a7 V Mirrorless Camera\u003c\/p\u003e\n\u003cp\u003eShoulder Strap\u003c\/p\u003e\n\u003cp\u003eAccessory Shoe Cap\u003c\/p\u003e\n\u003cp\u003eEyepiece Cup\u003c\/p\u003e\n\u003cp\u003eSony FE 24-70mm f\/2.8 GM II Lens (Sony E)\u003c\/p\u003e\n\u003cp\u003eLens Case\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":49813435777191,"sku":"GC35-ILCE7M5B+GC35-SEL2470GM2","price":6131.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0603\/4083\/0375\/files\/10052228874407_6dcf96d7-f8cc-4097-861f-d3d9d4db8b27.jpg?v=1778763362"},{"product_id":"sony-a1-ii-with-fe-28-70mm-f-2-gm-lens","title":"Sony A1 II with FE 28-70mm f\/2 GM Lens","description":"\u003ch3\u003eSony A1 II with FE 28-70mm f\/2 GM Lens\u003c\/h3\u003e\n\u003cp\u003eThe Sony a1 II is their most versatile camera yet, offering the best overall mixture of speed, video capabilities, high-resolution stills, and a robust, professional-worthy body design. It pulls much of the original a1's well-rounded feature-set into an a9 III body and adds the AF and IBIS technologies introduced with the a7R V. It's a camera meant for working professionals, whether they are sports, editorial, product, fashion, or advertising shooters, and it's equally appealing to landscape, portrait, wedding, and event photographers, too. And, beyond photography, it has the video tools the a1-series is known for, including 8K recording, along with useful stabilisation and framing aids borrowed from the ZV class of cameras.\u003c\/p\u003e\n\u003ch3\u003eSensor and Processing Improvements\u003c\/h3\u003e\n\u003cp\u003eThe original a1 was already known for its strong imaging performance and the a1 II improves on this with upgraded BIONZ XR processing, an AI processing unit, more powerful 8.5-stop IBIS, and the impressive 50MP stacked BSI CMOS sensor from its predecessor. The sensor and processor still afford a top 30-fps shooting rate, expandable sensitivity from ISO 50-102400, and an impressive 15-stop dynamic range. Additionally, on the speed front, the a1 II gains the Pre-Capture and Speed Boost functions that debuted on the a9 III.\u003c\/p\u003e\n\u003ch3\u003eBlue Jay\u003c\/h3\u003e\n\u003cp\u003eUp to 30 fps continuous shooting with an electronic shutter, or 10 fps with the mechanical shutter, with AF and AE supported.\u003c\/p\u003e\n\u003cp\u003ePre-Capture Shooting records at up to 30 fps for up to 1 second prior to fully pressing the shutter, helping to ensure you don't miss fleeting moments.\u003c\/p\u003e\n\u003cp\u003eSpeed Boost lets you vary your continuous shooting speed mid-burst; when the C5 button is depressed while burst shooting, you can switch from the chosen continuous shooting speed to a faster or slower one to suit the pace of action you're photographing.\u003c\/p\u003e\n\u003cp\u003eRefined 5-axis in-body image stabilisation compensates for up to 8.5 stops of camera shake at the centre of the frame and 7 stops at the periphery; an improvement of 3 stops of shake control compared to the original a1.\u003c\/p\u003e\n\u003cp\u003eSame full-frame 50MP stacked BSI CMOS sensor as the a1, mixing high resolution with the speed and reduced rolling shutter of a stacked design to suit both meticulous and quick-working shooters.\u003c\/p\u003e\n\u003ch3\u003eSmarter, Faster Autofocus and Subject Tracking\u003c\/h3\u003e\n\u003cp\u003eThe a1 II's focusing system received similarly significant upgrades from its predecessor, now sporting an AI Processing Unit and refined subject detection and tracking. The phase-detection AF system itself still comprises 759 points, which cover about 92% of the sensor area, and support focusing down to -4 EV at f\/2. Subject tracking and subject detection is improved, too, specifically how the camera is 30% faster at detect human eyes and 50% faster with animal eyes.\u003c\/p\u003e\n\u003cp\u003eFirst seen in the a7R V and a9 III, the a1 II sports a dedicated AI Processing Unit for refined, responsive, and intelligent subject tracking and detection of humans, animals, birds, insects, cars, trains, and airplanes.\u003c\/p\u003e\n\u003cp\u003eHuman pose estimation tracks body and head positions for accurate focus in portraiture and sports settings and Real-time Eye AF performance has been improved by 30%.\u003c\/p\u003e\n\u003cp\u003eAdditionally, human pose estimation can distinguish between multiple people and maintain focus on the targeted subject; even if someone crosses in front, the camera maintains focus on the key person.\u003c\/p\u003e\n\u003cp\u003eReal-time Tracking benefits from AI-based subject recognition for following moving subjects, making it particularly well-suited to sports and action subjects.\u003c\/p\u003e\n\u003cp\u003eAuto Subject Recognition modes no longer necessitate selecting a subject type, letting the camera detect and track the intended subject.\u003c\/p\u003e\n\u003cp\u003eXS and XL focus area spot sizes have been added for more versatility or you can customise AF focus areas to suit uniquely sized or shaped subjects.\u003c\/p\u003e\n\u003cp\u003eFull-time DMF (Direct Manual Focus) enables using the lens's focus ring for manual focus control at any time, making it easier to switch focus to a different subject even when working with AF.\u003c\/p\u003e\n\u003ch3\u003eAlpha's Alpha in Video Capabilities\u003c\/h3\u003e\n\u003cp\u003eThe core video specs of the original a1 were ahead of their time, and in many ways, still are. The a1 II keeps many of the core resolutions and frame rates but refines the video recording capabilities with more supportive modes and features, including access to Dynamic Area Stabilisation and timecode input with an optional adapter. This makes the a1 II just as capable on a professional film set as it is in a photography studio.\u003c\/p\u003e\n\u003cp\u003eFamiliar recording formats: 8K 30p with 10-bit 4:2:0 sampling and 4K 120p with 10-bit 4:2:2 sampling. When using a Super 35 recording area, 4K footage can use 5.8K oversampling for improved detail and the full-frame area offers 8.6K oversampling for the 8K footage.\u003c\/p\u003e\n\u003cp\u003eAI subject recognition, gained from the AI Processing Unit, benefits the Framing Stabiliser mode, which can be used to automatically crop and recompose so the subject remains centreed in the image.\u003c\/p\u003e\n\u003cp\u003eDynamic Active Mode Stabilisation also helps retain accurate framing while filming, especially when recording while walking or moving.\u003c\/p\u003e\n\u003cp\u003eIncluded S-Cinetone profile, ProRes RAW output over HDMI, and the ability to import LUTs all point to the great amount of colour control the a1 II offers.\u003c\/p\u003e\n\u003cp\u003eSupport for Breathing Compensation mode, which reduces the effects of focus breathing when using select lenses.\u003c\/p\u003e\n\u003ch3\u003ePre-Capture \u0026amp; Speed Boost-Never Miss a Moment\u003c\/h3\u003e\n\u003cp\u003eAlong with the key technology delivered by the sensor, the a1 II brings additional features to unlock the camera's full potential.\u003c\/p\u003e\n\u003cp\u003ePre-Capture: The a1 II can be configured to begin recording images to the buffer when the shutter button is half-pressed. Users can set this between 0.03-1.0 second. Upon pressing the shutter these images will be saved to the memory card.\u003c\/p\u003e\n\u003cp\u003eSpeed Boost: With Speed Boost and the C5 button, which is conveniently placed near the grip on the front of the camera, users can instantly switch their camera from their usual continuous shooting frame rate to a faster one to make sure their next shot is just right. Photographers will be able to select various frame rates up to 30 fps.\u003c\/p\u003e\n\u003ch3\u003eProfessional Body Design and Connectivity\u003c\/h3\u003e\n\u003cp\u003eThe a1-series has always been a top-of-the-line model for Sony and, as such, had one of the most durable and refined physical designs within the system. The a1 II, though, gains a bit of an upgrade to bring it in line with the a9 III in terms of button layout, screen and EVF implementation, and durability. It's a camera built for professional use and has the strongest, most reliable design in Sony's lineup.\u003c\/p\u003e\n\u003ch3\u003eVersatile and Durable Design\u003c\/h3\u003e\n\u003cp\u003eThe a1 II gains the latest Sony mirrorless body design first seen on the a9 III which includes a C5 custom button on the front of camera body and an enhanced grip.\u003c\/p\u003e\n\u003cp\u003eFor transferring, an upgraded 2.5GBASE-T wired LAN port offers faster transfer speeds to suit high-profile tethered shooting applications. There is also a USB-C port and a full-size HDMI port.\u003c\/p\u003e\n\u003cp\u003eUSB-C port offers fast USB 3.2 Gen 2 speeds of up to 10 Gb\/s.\u003c\/p\u003e\n\u003cp\u003eDual memory card slots both accept either CFexpress Type A or SD-type memory cards. The dual slot design allows for flexible file saving and handling and can be configured to partition file types or can be used for overflow recording. Additionally, both of the card slots are rated to support UHS-II memory cards for faster transfer speeds.\u003c\/p\u003e\n\u003ch3\u003eTru-Finder EVF and Tilting Touchscreen LCD\u003c\/h3\u003e\n\u003cp\u003eAn impressive QXGA OLED Tru-Finder EVF features a high 9.44m-dot resolution and 0.9x magnification for exceptionally bright, clear, and detailed eye-level viewing. There is also a 120-fps option that maintains the higher resolution for a better mixture of clarity and motion fluidity.\u003c\/p\u003e\n\u003cp\u003e3.2\" 2.1m-dot 4-axis multi-angle touchscreen LCD-first seen on the a7R V. This screen has a wide colour gamut covering the DCI-P3 space.\u003c\/p\u003e\n\u003cp\u003eIntuitive menu structure that complements having different workflows with different settings selections for movie recording and stills shooting. The menu system also works in conjunction with the touchscreen design of the rear LCD.\u003c\/p\u003e\n\u003ch3\u003eEnhanced Functionality and Usability\u003c\/h3\u003e\n\u003cp\u003eSony has continued to improve the workflows of their professional cameras with upgraded and additional features:\u003c\/p\u003e\n\u003cp\u003eA voice memo function promises clearer recording with a microphone located close to the user. These memos can be transferred via FTP and can be converted to text using Sony's Transfer \u0026amp; Tagging application.\u003c\/p\u003e\n\u003cp\u003eIPTC metadata can be automatically added to images and up to 20 presets can be saved.\u003c\/p\u003e\n\u003cp\u003eBuilt-in Wi-Fi and Ethernet can be used for fast networked data transfer during shooting.\u003c\/p\u003e\n\u003ch3\u003eSony FE 28-70mm f\/2 GM Lens (Sony E)\u003c\/h3\u003e\n\u003cp\u003eA high-performance all-arounder, the Sony FE 28-70mm f\/2 GM is a faster standard zoom compared to conventional f\/2.8 options. This lens is Sony's first GM zoom with a constant f\/2 maximum aperture and spans a useful wide-angle to portrait-length range-it is a lens for photographers looking to replace a set of primes with a single zoom without sacrificing on speed. It covers some of the most frequently used focal lengths, offers impressively fast AF, and is a single, well-balanced option for photography and filmmaking needs.\u003c\/p\u003e\n\u003ch3\u003eG Master Performance\u003c\/h3\u003e\n\u003cp\u003eSony's G Master designation is reserved for its highest performing optics, those that offer the greatest sharpness, smoothest bokeh, utmost speed, and best overall performance. This 28-70mm f\/2 checks all of these boxes as it sets out to be a single lens replacement for several primes.\u003c\/p\u003e\n\u003cp\u003eConstant f\/2 maximum aperture is a full stop faster than an f\/2.8 lens, helping this zoom to further excel in low-light conditions and offering even greater control over depth of field and subject-background separation.\u003c\/p\u003e\n\u003cp\u003eXA, Super ED, aspherical, and ED elements yield high sharpness and smooth rendering that suits subjects ranging from architecture and landscape to portraiture and weddings.\u003c\/p\u003e\n\u003cp\u003eNano AR Coating II suppress flare for rich contrast and bright colours in a variety of lighting conditions.\u003c\/p\u003e\n\u003cp\u003eFloating focus design maintains high image quality throughout the focusing range, resulting in matched sharpness from infinity to the 1.2' minimum focusing distance.\u003c\/p\u003e\n\u003cp\u003eRounded 11-blade diaphragm results in smooth, circular bokeh quality.\u003c\/p\u003e\n\u003ch3\u003eDesigned for Hybrid Shooters\u003c\/h3\u003e\n\u003cp\u003eAs a lens equally suited for photography and filmmaking purposes, the 28-70mm f\/2 GM has a number of useful features in its design to benefit its hybrid use:\u003c\/p\u003e\n\u003cp\u003eFour XD (extreme dynamic) linear motors generate fast and responsive AF performance that's equally quiet and smooth. The focusing system is compatible with continuous shooting speeds up to 120 fps or high-speed video recording at up to 240 fps.\u003c\/p\u003e\n\u003cp\u003eInternal focusing design promotes quicker focusing speeds and maintains the lens length during use.\u003c\/p\u003e\n\u003cp\u003eShort-throw zoom design means the lens only extends 0.7\" when changing from 28mm to 70mm positions, meaning, despite the lens not being a true internal zoom, you still do not need to adjust gimbal settings when changing the zoom position.\u003c\/p\u003e\n\u003ch3\u003ePortable and Nimble Design\u003c\/h3\u003e\n\u003cp\u003eDespite its huge maximum aperture and versatile range, this 28-70mm f\/2 still manages a portable, relatively lightweight design that's suitable for handheld shooting and everyday use.\u003c\/p\u003e\n\u003cp\u003eMeasuring 5.5\" long and weighing 0.91 kg, this lens is 28% larger and 24% heavier than the 24-70mm f\/2.8 GM II while managing to be twice as bright.\u003c\/p\u003e\n\u003cp\u003eManual aperture ring offers tactile exposure control and the ring can be de-clicked for smooth and silent iris pulls or it can be locked in the 'A' position for camera-based aperture switching.\u003c\/p\u003e\n\u003cp\u003eTwo programmable focus hold buttons and a focus mode switch for intuitive focus control.\u003c\/p\u003e\n\u003cp\u003eZoom smoothness switch for changing between Smooth and Tight zoom ring torque.\u003c\/p\u003e\n\u003cp\u003eHybrid construction uses both metal and plastic components to maximise both durability and a low weight design.\u003c\/p\u003e\n\u003cp\u003eDust- and moisture-resistant design includes rubber gaskets at each seam and a rubber ring sealing the lens mount for ensured use when working in inclement weather conditions.\u003c\/p\u003e\n\u003ch3\u003eKey Features:\u003c\/h3\u003e\n\u003cp\u003e50MP Full-Frame Stacked CMOS Sensor\u003c\/p\u003e\n\u003cp\u003eAI Tracking and Human Pose Estimation\u003c\/p\u003e\n\u003cp\u003e8K 30p and 4K 120p Video\u003c\/p\u003e\n\u003cp\u003e30 fps Shooting with AF\/AE\u003c\/p\u003e\n\u003cp\u003e8.5-Stop IBIS and Dynamic Stabilisation\u003c\/p\u003e\n\u003cp\u003e240 fps EVF Refresh Rate\u003c\/p\u003e\n\u003cp\u003eDual CFexpress and SD Slots\u003c\/p\u003e\n\u003cp\u003eUltra-Fast Standard Zoom Lens\u003c\/p\u003e\n\u003cp\u003eFour XD Linear AF Motors\u003c\/p\u003e\n\u003cp\u003e36.6 cm Minimum Focus Distance\u003c\/p\u003e\n\u003cp\u003eXA and Super ED Elements\u003c\/p\u003e\n\u003cp\u003eDust and Moisture-Resistant Construction\u003c\/p\u003e\n\u003ch3\u003eWhat's in the Box:\u003c\/h3\u003e\n\u003cp\u003eSony A1 II with FE 28-70mm f\/2 GM Lens\u003c\/p\u003e\n\u003cp\u003eSony NP-FZ100 Battery (2280mAh)\u003c\/p\u003e\n\u003cp\u003eSony BC-ZD1 Dual-Battery Charger for NP-FZ100 Batteries\u003c\/p\u003e\n\u003cp\u003eSony ALC-B1EM Body Cap for E-Mount Cameras\u003c\/p\u003e\n\u003cp\u003eSony FDA-EP19 Eyepiece Cup\u003c\/p\u003e\n\u003cp\u003eFDA-EP21 Deep Eyepiece Cup\u003c\/p\u003e\n\u003cp\u003eSony Multi Interface Shoe Cap\u003c\/p\u003e\n\u003cp\u003eCable Protector\u003c\/p\u003e\n\u003cp\u003eShoulder Strap\u003c\/p\u003e\n\u003cp\u003eALC-F86S 86mm Front Lens Cap\u003c\/p\u003e\n\u003cp\u003eSony ALC-R1EM Rear Lens Cap\u003c\/p\u003e\n\u003cp\u003eLens Hood\u003c\/p\u003e\n\u003cp\u003eLens Case\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":50867219529895,"sku":"GC35-ILCE1M2B+GC35-SEL2870GM","price":12002.89,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0603\/4083\/0375\/files\/11037396467879A_a4a89c78-cb14-4e8f-b764-0f2ba5cb65a8.jpg?v=1781015456"},{"product_id":"sony-a7-iv-with-16-35mm-f2-8-gm-ii-fe-24-70mm-f2-8-gm-ii-and-fe-70-200mm-f2-8-gm-ii-lens","title":"Sony a7 IV with 16-35mm F2.8 GM II, FE 24-70mm F2.8 GM II and FE 70-200mm F2.8 GM II Lens","description":"\u003ch3\u003eSony a7 IV with 16-35mm F2.8 GM II, FE 24-70mm F2.8 GM II and FE 70-200mm F2.8 GM II Lens\u003c\/h3\u003e\n\u003cp\u003eThe Sony a7 IV features a newly developed 33MP Exmor R BSI CMOS full-frame sensor with a back-illuminated design that delivers high clarity, low noise, and vivid colour rendering. The sensor offers a broad ISO range of 100-51200 and achieves approximately 15 stops of dynamic range, with support for RAW, JPEG, and 10-bit HEIF recording formats.\u003c\/p\u003e\n\u003cp\u003ePaired with the flagship-class BIONZ XR processor, the camera delivers fast image processing for continuous shooting, video recording, and autofocus performance. The combination enables shooting at up to 10 fps with AF\/AE tracking using either the mechanical or electronic shutter, while supporting buffer depths of up to 828 consecutive uncompressed RAW + JPEG images when using a CFexpress Type A card.\u003c\/p\u003e\n\u003ch3\u003eAdvanced 4K Video Recording\u003c\/h3\u003e\n\u003cp\u003eThe a7 IV records UHD 4K video at up to 60p in 10-bit colour, utilising the full width of the sensor with 7K oversampling for enhanced detail and realism. It also supports oversampled 4K recording from a 4.6K capture area in Super 35 mode, delivering UHD 4K output at up to 60p in 10-bit.\u003c\/p\u003e\n\u003cp\u003eSupporting XAVC HS and XAVC S-I codecs, the camera accommodates a variety of production workflows. Additional video features include S-Cinetone colour, S-Log3 recording with 15+ stops of dynamic range, and HLG support for HDR-ready content. An improved heat-dissipating structure enables extended recording times, including continuous 4K 60p 10-bit 4:2:2 recording for over an hour.\u003c\/p\u003e\n\u003ch3\u003eAI-Based Autofocus and Flexible Connectivity\u003c\/h3\u003e\n\u003cp\u003eA Fast Hybrid AF system with 759 phase-detection points covers approximately 94% of the image area and supports focusing sensitivity down to -4 EV. AI-based Real-time Tracking uses colour, pattern, and subject distance information for accurate subject recognition, while Real-time Eye AF supports humans, animals, and birds for both still photography and video recording.\u003c\/p\u003e\n\u003cp\u003eThe camera features a 3.68-million-dot OLED Tru-Finder electronic viewfinder and a side-opening 3.0-inch vari-angle touchscreen LCD for flexible composition. Connectivity options include a full-size HDMI Type-A port, USB 3.2 Gen 2 Type-C port, microphone and headphone inputs, and support for digital audio accessories via the Multi Interface Shoe. The USB-C connection can also be used for charging, power delivery, wired LAN connectivity, remote shooting, and FTP transfers when used with compatible accessories.\u003c\/p\u003e\n\u003ch3\u003eSony FE 16-35mm f\/2.8 GM II Lens (Sony E)\u003c\/h3\u003e\n\u003cp\u003eThe Sony FE 16-35mm f\/2.8 GM II combines a bright constant f\/2.8 aperture with an advanced optical design to deliver high resolution, clarity, and bokeh quality throughout the zoom range. Its optical construction includes one Super ED element, two ED elements, and five aspherical elements, including three XA (extreme aspherical) elements, which work together to minimise chromatic aberrations, colour fringing, spherical aberrations, distortion, and onion-ring bokeh.\u003c\/p\u003e\n\u003cp\u003eDesigned for both stills and video applications, the lens provides consistent image quality across the frame while maintaining the versatility of a wide-angle zoom range in a compact design.\u003c\/p\u003e\n\u003ch3\u003eEnhanced Autofocus and Close-Up Performance\u003c\/h3\u003e\n\u003cp\u003eThe redesigned focusing system utilises four XD (extreme dynamic) linear motors for faster, quieter, and more precise autofocus performance compared to the previous generation. The lens supports shooting at up to 30 fps with full AF tracking, maintains focus while zooming, and delivers reliable performance when tracking fast-moving subjects.\u003c\/p\u003e\n\u003cp\u003eA floating focus mechanism helps maintain image quality throughout the focusing range and enables a minimum focusing distance of 8.6 inches with a maximum magnification of 0.32x across the entire zoom range. The internal focusing design also helps maintain a consistent centre of gravity while providing responsive focusing performance.\u003c\/p\u003e\n\u003ch3\u003eVideo-Focused Design and Durable Construction\u003c\/h3\u003e\n\u003cp\u003eThe FE 16-35mm f\/2.8 GM II incorporates features designed specifically for video production, including reduced focus breathing, focus shift, and axial shift during zooming for improved compositional accuracy. It also supports Breathing Compensation on compatible cine-line and Alpha cameras, while Linear Response MF provides intuitive manual focus control.\u003c\/p\u003e\n\u003cp\u003eApproximately 20% lighter and 10% smaller than its predecessor, the lens features a manual aperture ring that can be de-clicked for silent operation or locked in the 'A' position for camera-controlled aperture adjustment. Additional controls include two programmable focus hold buttons and a focus mode switch. A dust- and moisture-resistant design, with rubber gaskets and a sealed lens mount, helps protect the lens when working in challenging weather conditions.\u003c\/p\u003e\n\u003ch3\u003eSony FE 24-70mm f\/2.8 GM II Lens (Sony E)\u003c\/h3\u003e\n\u003cp\u003eDesigned to rival the primes, this zoom's optics have been revamped to provide even greater resolution, clarity, and bokeh quality. A bright f\/2.8 constant aperture enables shooting in dim lighting conditions while maintaining a shallow depth of field.\u003c\/p\u003e\n\u003cp\u003eThe optical construction includes two ED (extra-low dispersion) and two Super ED elements to suppress chromatic aberrations and colour fringing for improved clarity and colour fidelity. Five aspherical elements, including two XA (extreme aspherical) elements, help minimise spherical aberrations, distortion, and reduce onion-ring bokeh. Nano AR Coating II controls flare and ghosting, supported by a new optical design that reduces internal reflections. An 11-blade aperture diaphragm produces smooth, circular bokeh at all aperture settings.\u003c\/p\u003e\n\u003ch3\u003eAutofocus and Close-Up Performance\u003c\/h3\u003e\n\u003cp\u003eThe redesigned focusing system delivers faster focusing performance, improved close-up capability, and enhanced control. Four XD (extreme dynamic) linear motors provide significantly improved autofocus performance compared to the predecessor's DDSSM system, delivering faster, quieter, and more precise AF for both photo and video use.\u003c\/p\u003e\n\u003cp\u003eThe system supports shooting at up to 30 fps with full AF maintained, even when shooting stopped down, and allows focus tracking while changing zoom position. A floating focus mechanism maintains image quality throughout the focusing range, with a minimum focusing distance of 8.3 inches at 24mm or 11.8 inches at 70mm, and a maximum magnification of 0.32x at the 70mm position. Internal focusing design helps maintain consistent lens length during operation.\u003c\/p\u003e\n\u003ch3\u003eVideo Features, Handling, and Build\u003c\/h3\u003e\n\u003cp\u003eFocus breathing, focus shift, and axial shift during zooming are all minimised to reduce unwanted movement and angle-of-view variation during recording. The lens supports Breathing Compensation on select cine-line and Alpha cameras, and its XD linear motors are designed for quiet operation during video recording. Linear Response MF enables natural manual focus control.\u003c\/p\u003e\n\u003cp\u003eA manual aperture ring can be de-clicked for silent operation or used in the 'A' position for camera-controlled aperture adjustment, while zoom smoothness can be adjusted by changing the torque. The lens includes two programmable focus hold buttons, a focus mode switch, and a zoom smoothness switch.\u003c\/p\u003e\n\u003cp\u003eThe design is among the smallest and lightest f\/2.8 standard zooms available, approximately 22% lighter and 18% smaller than its predecessor. It features a hybrid construction using metal and plastic components, a dust- and moisture-resistant design with rubber gaskets at each seam and a sealed lens mount, and maintains professional handling with a manual aperture ring, focus controls, and adjustable zoom torque.\u003c\/p\u003e\n\u003ch3\u003eSony FE 70-200mm F2.8 GM M2 Lens\u003c\/h3\u003e\n\u003cp\u003eThe Sony FE 70-200mm F2.8 GM M2 Lens is a must-have for serious photographers and videographers alike. This professional-grade lens features an advanced design that ensures stunning sharpness and clarity, even in low light conditions. With its wide maximum aperture of f\/2.8, it allows you to create shallower depth of field effects for beautiful background bokeh. For video shooters, the lens also includes three different levels of optical stabilisation to help minimise camera shake and ensure smooth recording\u003c\/p\u003e\n\u003cp\u003eThe robust construction ensures durability in any environment, while the dust and moisture resistant seals make this lens perfect for outdoor shooting. With its versatile focal length range and fast autofocus performance, the Sony FE 70-200mm F2.8 GM M2 Lens is an ideal choice for capturing beautiful photos and videos with impeccable clarity. Whether shooting portraits, landscapes, or sports events, this powerhouse of a lens brings out the best in every shot.\u003c\/p\u003e\n\u003ch3\u003eSony's New Standard of Focus Performance\u003c\/h3\u003e\n\u003cp\u003eThe Sony FE 70-200mm F2.8 GM M2 has inherited Sony's commitment to the best focus performance in the industry. When paired with advanced Sony camera bodies, it achieves surprisingly fast focus outcomes across various scenarios. The 70-200mm II features a new and improved Quad XD Linear Motors to drive ultra-fast AF capabilities to keep pace with Sony Alpha bodies. The Quad XD Linear Motors guarantee high thrust efficiency that boosts autofocus speed up to 4x faster when compared to the original Sony FE 70-200mm F\/2.8 GM OSS.\u003c\/p\u003e\n\u003cp\u003eThe Sony FE 70-200mm F2.8 GM M2 achieves frictionless element shifting to ensure smooth and quiet focus performance. The power and performance of the XD Linear Motors is evident, especially in Sony's many flagship body tracking modes. As a result, the M2 high-performance lens is an ideal match for video and movie production when paired with the compatible Sony FX6 and its AF Assist.\u003c\/p\u003e\n\u003ch3\u003ePure Optical Performance\u003c\/h3\u003e\n\u003cp\u003eThe Sony FE 70-200mm F2.8 GM M2 takes everything that was near perfect about the first generation and elevates it several notches. It features an all-new optical configuration with 17 glass elements in 14 groups. As far as optical performance goes, the 70-200mm M2 includes a single XA Element, an aspherical element, and an ED aspherical element. The new configuration assures optical image sharpness and excellent resolution right across the entire image area. A standout feature of any Sony GM lens is the application of Nano AR Coating II and Fluorine coatings to ensure glass purity and image sharpness.\u003c\/p\u003e\n\u003cp\u003eThere's no doubt that Sony has taken what was already a winning formula and added a touch of magic to the new Sony FE 70-200mm F2.8 GM M2. The generational leap between the original and the new M2 version is astonishing and broadens the capabilities and applications of such a stellar lens. The all-new FE 70-200mm F2.8 M2 will be this season's hot seller. Get in quick and order your Sony FE 70-200mm F2.8 GM M2 now either online or in-store at Georges Cameras today.\u003c\/p\u003e\n\u003ch3\u003eNew Levels of Performance\u003c\/h3\u003e\n\u003cp\u003eThe new FE 70-200mm F2.8 GM M2 delivers outstanding image quality with high resolution and clarity. Users can expect a clean and clear image from corner-to-corner throughout the entire zoom range, even when the lens is wide open. Thanks to the two aspherical lens elements, including one XA (extreme aspherical) element manufactured to 0.01-micron surface precision, the FE 70-200mm F2.8 GM M2 effectively controls distance-related aberration variations to ensure outstanding resolution throughout the image area.\u003c\/p\u003e\n\u003cp\u003eThe FE 70-200mm F2.8 GM M2 also employs two ED (extra-low dispersion) spherical glass elements and two Super ED spherical glass elements to significantly reduce chromatic aberration without color bleeding. This lens also includes an ED aspherical element for the first time in an Alpha system lens, which simultaneously suppresses chromatic and spherical aberration, common issues in other telephoto lenses.\u003c\/p\u003e\n\u003ch3\u003eKey Features:\u003c\/h3\u003e\n\u003cp\u003e33MP Full Frame Sensor\u003c\/p\u003e\n\u003cp\u003eBIONZ XR Processing Engine\u003c\/p\u003e\n\u003cp\u003eHigh Speed 10fps Shooting\u003c\/p\u003e\n\u003cp\u003eWide Dynamic Range Performance\u003c\/p\u003e\n\u003cp\u003eAdvanced 4K 60p Video\u003c\/p\u003e\n\u003cp\u003eAI Real Time Autofocus System\u003c\/p\u003e\n\u003cp\u003e759 Point Phase Detection AF\u003c\/p\u003e\n\u003cp\u003ef2.8 GM II Zoom Trio\u003c\/p\u003e\n\u003cp\u003eVersatile Focal Range Coverage\u003c\/p\u003e\n\u003cp\u003eXD Linear Motor AF System\u003c\/p\u003e\n\u003cp\u003eNano AR II Coating Control\u003c\/p\u003e\n\u003cp\u003eWeather Sealed Build Construction\u003c\/p\u003e\n\u003cp\u003eReduced Focus Breathing Design\u003c\/p\u003e\n\u003ch3\u003eWhat's in the Box:\u003c\/h3\u003e\n\u003cp\u003eSony a7 IV with 16-35mm F2.8 GM II, FE 24-70mm F2.8 GM II and FE 70-200mm F2.8 GM II Lens\u003c\/p\u003e\n\u003cp\u003eSony NP-FZ100 Battery (2280mAh)\u003c\/p\u003e\n\u003cp\u003eAC Adapter\u003c\/p\u003e\n\u003cp\u003eSony ALC-B1EM Body Cap for E-Mount Cameras\u003c\/p\u003e\n\u003cp\u003eShoulder Strap\u003c\/p\u003e\n\u003cp\u003eAccessory Shoe Cap\u003c\/p\u003e\n\u003cp\u003eEyepiece Cup\u003c\/p\u003e\n\u003cp\u003eUSB Type-C to Type-A Cable\u003c\/p\u003e\n\u003cp\u003eSony ALC-SH177 Lens Hood\u003c\/p\u003e\n\u003cp\u003ePadded Case with Strap\u003c\/p\u003e\n\u003cp\u003eSony ALC-F82S 82mm Front Lens Cap\u003c\/p\u003e\n\u003cp\u003eSony ALC-R1EM Rear Lens Cap\u003c\/p\u003e\n\u003cp\u003eSony ALC-SH168 Lens Hood\u003c\/p\u003e\n\u003cp\u003eLens Case\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":50867233554599,"sku":"GC35-ILCE7M4B+Triple Lens Kit","price":10465.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0603\/4083\/0375\/files\/11037399220391A_32645205-2a05-4d2c-84e1-93f7dc88600f.jpg?v=1781015457"},{"product_id":"sony-a7-v-with-fe-70-200mm-f2-8-gm-ii-lens","title":"Sony a7 V with FE 70-200mm F2.8 GM II Lens","description":"\u003ch3\u003eSony a7 V with FE 70-200mm F2.8 GM II Lens\u003c\/h3\u003e\n\u003cp\u003eThe Alpha 7 V combines the latest innovations in imaging technology with cutting edge features from the flagship Alpha range to provide a new \"standard\" camera that's anything but standard. Combining a brand-new 33 Megapixel partially stacked CMOS sensor with the completely new BIONZ XR2 processor, the Alpha 7 V delivers unprecedented performance for both stills and video, achieving performance that rivals flagship models in some areas while still maintaining extraordinarily generous battery life and thermal performance spec.\u003c\/p\u003e\n\u003cp\u003eDesigned to satisfy a wide range of Alpha photographers from professionals seeking an all around performer to passionate amateurs who want to step up to the next level of performance, the Alpha 7 V provides a feature set that excels in a wide range of shooting situations.\u003c\/p\u003e\n\u003ch3\u003eExceptional Quality\u003c\/h3\u003e\n\u003cp\u003eStills-focused shooters can look forward to a new level of robustness and clarity with 16 stop dynamic range on the Alpha 7 V. This colossal depth of colour gives the camera's RAW files a level of robustness that can stand up to even the most extreme adjustments in post editing, perfect for the most exacting photographers.\u003c\/p\u003e\n\u003ch3\u003eUpgraded Image Stabilisation System\u003c\/h3\u003e\n\u003cp\u003eThe Alpha 7 V utilises an upgraded 5-axis in-body image stabilisation system which delivers up to 7.5-step stabilisation. An updated stabilisation algorithm paired with a high-precision gyro sensor provides precise detection and control right down to the single-pixel level, ensuring crisp and clear images, even on longer lenses at dawn and dusk.\u003c\/p\u003e\n\u003ch3\u003e4-axis Multi-angle LCD Monitor\u003c\/h3\u003e\n\u003cp\u003eThe Alpha 7 V utilises the same 4-axis multi angle LCD monitor system previously seen on the Alpha 7R V flagship models. The design can be freely adjusted in nearly any direction, providing excellent operability even in the most challenging situations.\u003c\/p\u003e\n\u003ch3\u003eAI-Enhanced Autofocus\u003c\/h3\u003e\n\u003cp\u003eNewly integrated on the BIONZ XR2 chip, the Alpha 7 V's AI autofocus functions provide the same human pose estimation and subject detection options as the Alpha 1 II. Autofocus performance is also upgraded, with 60 AF samples per second ensuring crisp, consistent focus even when shooting at 30 frames per second.\u003c\/p\u003e\n\u003ch3\u003ePowerful Video Capture\u003c\/h3\u003e\n\u003cp\u003eBoasting minimal rolling shutter thanks to its new fast-reading partially-stacked Exmor RS CMOS Sensor, the Alpha 7 V provides outstanding quality and reliability for video as well as stills. 4K 60p full-frame is downscaled from 7K capture, ensuring exceptional detail, and the full suite of Sony recording options including All-I, 10-bit and log recording are onboard. As a result, the Alpha 7 V is ready to capture anything from professional A-roll to backyard memories. Even slow-motion capture is supported, with a 4K 120p capture mode from APS-C.\u003c\/p\u003e\n\u003ch3\u003eSony FE 70-200mm F2.8 GM M2 Lens\u003c\/h3\u003e\n\u003cp\u003eThe Sony FE 70-200mm F2.8 GM M2 Lens features an advanced optical design built for high resolution and clarity across the entire zoom range, even at its maximum f\/2.8 aperture. Its construction includes 17 elements in 14 groups, featuring one XA (extreme aspherical) element, one aspherical element, and one ED aspherical element to maintain sharpness and control distortion throughout the frame.\u003c\/p\u003e\n\u003cp\u003eIt also incorporates two ED (extra-low dispersion) elements and two Super ED elements to significantly reduce chromatic aberration and colour fringing, ensuring high colour fidelity and clean image rendering. Nano AR Coating II and fluorine coatings further help minimise flare and internal reflections, supporting consistent image quality in challenging lighting conditions.\u003c\/p\u003e\n\u003ch3\u003eAutofocus Performance, Stabilisation, and Build\u003c\/h3\u003e\n\u003cp\u003eThe lens is equipped with Quad XD Linear Motors that deliver fast, precise, and quiet autofocus performance, with significantly improved speed compared to the previous generation. This enables reliable subject tracking and smooth focusing behaviour, making it suitable for both photography and video applications.\u003c\/p\u003e\n\u003cp\u003eOptical image stabilisation is included with multiple levels to help reduce camera shake during handheld shooting and video recording. The lens is designed with dust- and moisture-resistant sealing for durability in outdoor environments, supporting use across a wide range of shooting conditions while maintaining professional reliability.\u003c\/p\u003e\n\u003ch3\u003eKey Features:\u003c\/h3\u003e\n\u003cp\u003e33MP Partially Stacked Full Frame Sensor\u003c\/p\u003e\n\u003cp\u003eBIONZ XR2 AI Processing Engine\u003c\/p\u003e\n\u003cp\u003eUp to 30fps Blackout Free Shooting\u003c\/p\u003e\n\u003cp\u003eUp to 16 Stops Dynamic Range\u003c\/p\u003e\n\u003cp\u003e7K Oversampled 4K 60p Video\u003c\/p\u003e\n\u003cp\u003e4K 120p High Speed Recording\u003c\/p\u003e\n\u003cp\u003eAI Subject Recognition Autofocus System\u003c\/p\u003e\n\u003cp\u003e759 Point Phase Detection Coverage\u003c\/p\u003e\n\u003cp\u003e5 Axis IBIS up to 7.5 stops\u003c\/p\u003e\n\u003cp\u003eComposite RAW Multi Frame Stacking\u003c\/p\u003e\n\u003cp\u003eQuad XD Linear Motor Autofocus Lens\u003c\/p\u003e\n\u003cp\u003e70 to 200mm f2.8 GM Zoom\u003c\/p\u003e\n\u003cp\u003e17 Elements 14 Groups Optics\u003c\/p\u003e\n\u003cp\u003eNano AR Coating II Control\u003c\/p\u003e\n\u003cp\u003eOptical Image Stabilisation System\u003c\/p\u003e\n\u003cp\u003eWeather Sealed Camera and Lens Build\u003c\/p\u003e\n\u003ch3\u003eWhat's in the Box:\u003c\/h3\u003e\n\u003cp\u003eSony a7 V with FE 70-200mm F2.8 GM II Lens\u003c\/p\u003e\n\u003cp\u003eSony NP-FZ100 Battery (2280mAh)\u003c\/p\u003e\n\u003cp\u003eSony ALC-B1EM Body Cap for E-Mount Cameras\u003c\/p\u003e\n\u003cp\u003eShoulder Strap\u003c\/p\u003e\n\u003cp\u003eAccessory Shoe Cap\u003c\/p\u003e\n\u003cp\u003eEyepiece Cup\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":50867244761255,"sku":"GC35-ILCE7M5B+GC35-SEL70200GM2","price":6781.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0603\/4083\/0375\/files\/11037401972903A_174c1e02-8b29-4d00-9422-52eae1585bc5.jpg?v=1781015457"},{"product_id":"sony-a7-v-with-16-35mm-f2-8-gm-ii-fe-24-70mm-f2-8-gm-ii-and-fe-70-200mm-f2-8-gm-ii-lens","title":"Sony a7 V with 16-35mm F2.8 GM II, FE 24-70mm F2.8 GM II and FE 70-200mm F2.8 GM II Lens","description":"\u003ch3\u003eSony a7 V with 16-35mm F2.8 GM II, FE 24-70mm F2.8 GM II and FE 70-200mm F2.8 GM II Lens\u003c\/h3\u003e\n\u003cp\u003eThe Alpha 7 V combines the latest innovations in imaging technology with cutting edge features from the flagship Alpha range to provide a new \"standard\" camera that's anything but standard. Combining a brand-new 33 Megapixel partially stacked CMOS sensor with the completely new BIONZ XR2 processor, the Alpha 7 V delivers unprecedented performance for both stills and video, achieving performance that rivals flagship models in some areas while still maintaining extraordinarily generous battery life and thermal performance spec.\u003c\/p\u003e\n\u003cp\u003eDesigned to satisfy a wide range of Alpha photographers from professionals seeking an all around performer to passionate amateurs who want to step up to the next level of performance, the Alpha 7 V provides a feature set that excels in a wide range of shooting situations.\u003c\/p\u003e\n\u003ch3\u003eExceptional Quality\u003c\/h3\u003e\n\u003cp\u003eStills-focused shooters can look forward to a new level of robustness and clarity with 16 stop dynamic range on the Alpha 7 V. This colossal depth of colour gives the camera's RAW files a level of robustness that can stand up to even the most extreme adjustments in post editing, perfect for the most exacting photographers.\u003c\/p\u003e\n\u003ch3\u003eUpgraded Image Stabilisation System\u003c\/h3\u003e\n\u003cp\u003eThe Alpha 7 V utilises an upgraded 5-axis in-body image stabilisation system which delivers up to 7.5-step stabilisation. An updated stabilisation algorithm paired with a high-precision gyro sensor provides precise detection and control right down to the single-pixel level, ensuring crisp and clear images, even on longer lenses at dawn and dusk.\u003c\/p\u003e\n\u003ch3\u003e4-axis Multi-angle LCD Monitor\u003c\/h3\u003e\n\u003cp\u003eThe Alpha 7 V utilises the same 4-axis multi angle LCD monitor system previously seen on the Alpha 7R V flagship models. The design can be freely adjusted in nearly any direction, providing excellent operability even in the most challenging situations.\u003c\/p\u003e\n\u003ch3\u003eAI-Enhanced Autofocus\u003c\/h3\u003e\n\u003cp\u003eNewly integrated on the BIONZ XR2 chip, the Alpha 7 V's AI autofocus functions provide the same human pose estimation and subject detection options as the Alpha 1 II. Autofocus performance is also upgraded, with 60 AF samples per second ensuring crisp, consistent focus even when shooting at 30 frames per second.\u003c\/p\u003e\n\u003ch3\u003ePowerful Video Capture\u003c\/h3\u003e\n\u003cp\u003eBoasting minimal rolling shutter thanks to its new fast-reading partially-stacked Exmor RS CMOS Sensor, the Alpha 7 V provides outstanding quality and reliability for video as well as stills. 4K 60p full-frame is downscaled from 7K capture, ensuring exceptional detail, and the full suite of Sony recording options including All-I, 10-bit and log recording are onboard. As a result, the Alpha 7 V is ready to capture anything from professional A-roll to backyard memories. Even slow-motion capture is supported, with a 4K 120p capture mode from APS-C.\u003c\/p\u003e\n\u003ch3\u003eSony FE 16-35mm f\/2.8 GM II Lens (Sony E)\u003c\/h3\u003e\n\u003cp\u003eThe Sony FE 16-35mm f\/2.8 GM II combines a bright constant f\/2.8 aperture with an advanced optical design to deliver high resolution, clarity, and bokeh quality throughout the zoom range. Its optical construction includes one Super ED element, two ED elements, and five aspherical elements, including three XA (extreme aspherical) elements, which work together to minimise chromatic aberrations, colour fringing, spherical aberrations, distortion, and onion-ring bokeh.\u003c\/p\u003e\n\u003cp\u003eDesigned for both stills and video applications, the lens provides consistent image quality across the frame while maintaining the versatility of a wide-angle zoom range in a compact design.\u003c\/p\u003e\n\u003ch3\u003eEnhanced Autofocus and Close-Up Performance\u003c\/h3\u003e\n\u003cp\u003eThe redesigned focusing system utilises four XD (extreme dynamic) linear motors for faster, quieter, and more precise autofocus performance compared to the previous generation. The lens supports shooting at up to 30 fps with full AF tracking, maintains focus while zooming, and delivers reliable performance when tracking fast-moving subjects.\u003c\/p\u003e\n\u003cp\u003eA floating focus mechanism helps maintain image quality throughout the focusing range and enables a minimum focusing distance of 8.6 inches with a maximum magnification of 0.32x across the entire zoom range. The internal focusing design also helps maintain a consistent centre of gravity while providing responsive focusing performance.\u003c\/p\u003e\n\u003ch3\u003eVideo-Focused Design and Durable Construction\u003c\/h3\u003e\n\u003cp\u003eThe FE 16-35mm f\/2.8 GM II incorporates features designed specifically for video production, including reduced focus breathing, focus shift, and axial shift during zooming for improved compositional accuracy. It also supports Breathing Compensation on compatible cine-line and Alpha cameras, while Linear Response MF provides intuitive manual focus control.\u003c\/p\u003e\n\u003cp\u003eApproximately 20% lighter and 10% smaller than its predecessor, the lens features a manual aperture ring that can be de-clicked for silent operation or locked in the 'A' position for camera-controlled aperture adjustment. Additional controls include two programmable focus hold buttons and a focus mode switch. A dust- and moisture-resistant design, with rubber gaskets and a sealed lens mount, helps protect the lens when working in challenging weather conditions.\u003c\/p\u003e\n\u003ch3\u003eSony FE 24-70mm f\/2.8 GM II Lens (Sony E)\u003c\/h3\u003e\n\u003cp\u003eDesigned to rival the primes, this zoom's optics have been revamped to provide even greater resolution, clarity, and bokeh quality. A bright f\/2.8 constant aperture enables shooting in dim lighting conditions while maintaining a shallow depth of field.\u003c\/p\u003e\n\u003cp\u003eThe optical construction includes two ED (extra-low dispersion) and two Super ED elements to suppress chromatic aberrations and colour fringing for improved clarity and colour fidelity. Five aspherical elements, including two XA (extreme aspherical) elements, help minimise spherical aberrations, distortion, and reduce onion-ring bokeh. Nano AR Coating II controls flare and ghosting, supported by a new optical design that reduces internal reflections. An 11-blade aperture diaphragm produces smooth, circular bokeh at all aperture settings.\u003c\/p\u003e\n\u003ch3\u003eAutofocus and Close-Up Performance\u003c\/h3\u003e\n\u003cp\u003eThe redesigned focusing system delivers faster focusing performance, improved close-up capability, and enhanced control. Four XD (extreme dynamic) linear motors provide significantly improved autofocus performance compared to the predecessor's DDSSM system, delivering faster, quieter, and more precise AF for both photo and video use.\u003c\/p\u003e\n\u003cp\u003eThe system supports shooting at up to 30 fps with full AF maintained, even when shooting stopped down, and allows focus tracking while changing zoom position. A floating focus mechanism maintains image quality throughout the focusing range, with a minimum focusing distance of 8.3 inches at 24mm or 11.8 inches at 70mm, and a maximum magnification of 0.32x at the 70mm position. Internal focusing design helps maintain consistent lens length during operation.\u003c\/p\u003e\n\u003ch3\u003eVideo Features, Handling, and Build\u003c\/h3\u003e\n\u003cp\u003eFocus breathing, focus shift, and axial shift during zooming are all minimised to reduce unwanted movement and angle-of-view variation during recording. The lens supports Breathing Compensation on select cine-line and Alpha cameras, and its XD linear motors are designed for quiet operation during video recording. Linear Response MF enables natural manual focus control.\u003c\/p\u003e\n\u003cp\u003eA manual aperture ring can be de-clicked for silent operation or used in the 'A' position for camera-controlled aperture adjustment, while zoom smoothness can be adjusted by changing the torque. The lens includes two programmable focus hold buttons, a focus mode switch, and a zoom smoothness switch.\u003c\/p\u003e\n\u003cp\u003eThe design is among the smallest and lightest f\/2.8 standard zooms available, approximately 22% lighter and 18% smaller than its predecessor. It features a hybrid construction using metal and plastic components, a dust- and moisture-resistant design with rubber gaskets at each seam and a sealed lens mount, and maintains professional handling with a manual aperture ring, focus controls, and adjustable zoom torque.\u003c\/p\u003e\n\u003cp\u003eThe Sony FE 70-200mm F2.8 GM M2 Lens features an advanced optical design built for high resolution and clarity across the entire zoom range, even at its maximum f\/2.8 aperture. Its construction includes 17 elements in 14 groups, featuring one XA (extreme aspherical) element, one aspherical element, and one ED aspherical element to maintain sharpness and control distortion throughout the frame.\u003c\/p\u003e\n\u003cp\u003eIt also incorporates two ED (extra-low dispersion) elements and two Super ED elements to significantly reduce chromatic aberration and colour fringing, ensuring high colour fidelity and clean image rendering. Nano AR Coating II and fluorine coatings further help minimise flare and internal reflections, supporting consistent image quality in challenging lighting conditions.\u003c\/p\u003e\n\u003ch3\u003eAutofocus Performance, Stabilisation, and Build\u003c\/h3\u003e\n\u003cp\u003eThe lens is equipped with Quad XD Linear Motors that deliver fast, precise, and quiet autofocus performance, with significantly improved speed compared to the previous generation. This enables reliable subject tracking and smooth focusing behaviour, making it suitable for both photography and video applications.\u003c\/p\u003e\n\u003cp\u003eOptical image stabilisation is included with multiple levels to help reduce camera shake during handheld shooting and video recording. The lens is designed with dust- and moisture-resistant sealing for durability in outdoor environments, supporting use across a wide range of shooting conditions while maintaining professional reliability.\u003c\/p\u003e\n\u003ch3\u003eKey Features:\u003c\/h3\u003e\n\u003cp\u003e33MP Partially Stacked Sensor\u003c\/p\u003e\n\u003cp\u003eBIONZ XR2 AI Processor\u003c\/p\u003e\n\u003cp\u003eUp to 30fps Blackout Free Shooting\u003c\/p\u003e\n\u003cp\u003eUp to 16 Stops Dynamic Range\u003c\/p\u003e\n\u003cp\u003e7K Oversampled 4K 60p Video\u003c\/p\u003e\n\u003cp\u003e4K 120p High Speed Recording\u003c\/p\u003e\n\u003cp\u003eAI Subject Recognition Autofocus System\u003c\/p\u003e\n\u003cp\u003e759 Point Phase Detection AF\u003c\/p\u003e\n\u003cp\u003e5 Axis IBIS up to 7.5 Stops\u003c\/p\u003e\n\u003cp\u003ePre Capture and Speed Boost\u003c\/p\u003e\n\u003cp\u003eComposite RAW Multi Frame Processing\u003c\/p\u003e\n\u003cp\u003eWide ISO 100 to 51200 Range\u003c\/p\u003e\n\u003cp\u003ef2.8 GM II Zoom Lens Trio\u003c\/p\u003e\n\u003cp\u003e16 to 35mm Wide Angle Zoom\u003c\/p\u003e\n\u003cp\u003e24 to 70mm Standard Zoom Lens\u003c\/p\u003e\n\u003cp\u003e70 to 200mm Telephoto Zoom Lens\u003c\/p\u003e\n\u003cp\u003eQuad XD Linear Motor Autofocus\u003c\/p\u003e\n\u003cp\u003eNano AR Coating II Optics\u003c\/p\u003e\n\u003cp\u003eReduced Focus Breathing Design\u003c\/p\u003e\n\u003cp\u003eWeather Sealed Body and Lenses\u003c\/p\u003e\n\u003cp\u003eOptical Image Stabilisation System\u003c\/p\u003e\n\u003ch3\u003eWhat's in the Box:\u003c\/h3\u003e\n\u003cp\u003eSony a7 V with 16-35mm F2.8 GM II, FE 24-70mm F2.8 GM II and FE 70-200mm F2.8 GM II Lens\u003c\/p\u003e\n\u003cp\u003eSony NP-FZ100 Battery (2280mAh)\u003c\/p\u003e\n\u003cp\u003eSony ALC-B1EM Body Cap for E-Mount Cameras\u003c\/p\u003e\n\u003cp\u003eShoulder Strap\u003c\/p\u003e\n\u003cp\u003eAccessory Shoe Cap\u003c\/p\u003e\n\u003cp\u003eEyepiece Cup\u003c\/p\u003e\n\u003cp\u003eSony ALC-SH177 Lens Hood\u003c\/p\u003e\n\u003cp\u003ePadded Case with Strap\u003c\/p\u003e\n\u003cp\u003eSony ALC-F82S 82mm Front Lens Cap\u003c\/p\u003e\n\u003cp\u003eSony ALC-R1EM Rear Lens Cap\u003c\/p\u003e\n\u003cp\u003eSony ALC-SH168 Lens Hood\u003c\/p\u003e\n\u003cp\u003eLens Case\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":50867247153319,"sku":"GC35-ILCE7M5B+Triple Lens Kit","price":11658.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0603\/4083\/0375\/files\/11037403480231B.jpg?v=1781016328"},{"product_id":"sony-a7r-v-with-fe-85mm-f-1-4-gm-lens","title":"Sony A7R V with FE 85mm f\/1.4 GM Lens","description":"\u003ch3\u003eSony A7R V with FE 85mm f\/1.4 GM Lens\u003c\/h3\u003e\n\u003cp\u003eCombining resolution and precision, the Sony a7R V is the mirrorless camera designed for those who crave detail. Featuring a 61MP full-frame sensor, all-new AI-based autofocus system with advanced subject recognition, 8K video recording, and 8-stop image stabilisation, the fifth-generation a7R is reliable and well-rounded for both photography and video applications.\u003c\/p\u003e\n\u003cp\u003eFeaturing a back-illuminated design, this full-frame 61MP Exmor R CMOS sensor offers a mixture of incredible resolution with high clarity, low noise, and a wide 15-stop dynamic range. The sensor's structure promotes impressive image quality and a copper wiring layer dramatically improves data transmission speed for creating 14-bit, high-resolution 61MP stills with a native sensitivity range from ISO 100-32000, which can be further expanded to ISO 50-102400.\u003c\/p\u003e\n\u003ch3\u003eImproved Processing Engine\u003c\/h3\u003e\n\u003cp\u003eA new BIONZ XR processing engine offers up to 8x greater processing performance compared to previous generations, which enables faster overall performance, impressive image quality with wide sensitivity and dynamic ranges, and more fluent processing that's capable of handling a bevy of AI tasks and intelligent AF alongside imaging processes. This processing system also reduces rolling shutter and other motion distortions for clean rendering of moving subjects.\u003c\/p\u003e\n\u003cp\u003eIn terms of shooting speeds, the sensor and processor enable up to 10 fps shooting, at full resolution with a mechanical shutter, for up to 583 consecutive compressed raw frames, with full-time AF\/AE. If shooting JPEG only, more than 1000 frames can be recorded in a single burst.\u003c\/p\u003e\n\u003ch3\u003eUpdated 5-Axis Image Stabilisation\u003c\/h3\u003e\n\u003cp\u003eUpdated for the a7R V, the in-body image stabilisation system has been revised to support up to 8 stops of camera shake compensation. This 5-axis stabilisation system combines a high-performance gyro sensor with an optimised algorithm for more precise shake control and improved communication between the camera body and lens.\u003c\/p\u003e\n\u003cp\u003eAdditionally, specifically for video, there is also an Active IS mode that adds even more precise stabilisation methods for even smoother footage straight out of camera. Also, this digital stabilisation system has been updated with a new algorithm that offers the best stabilisation performance when paired with select OSS-enabled lenses.\u003c\/p\u003e\n\u003ch3\u003ePixel Shift Multi Shooting\u003c\/h3\u003e\n\u003cp\u003eThis unique compositing mode allows you to achieve even greater resolution than the 61MP sensor affords. Working in conjunction with the sensor-shift image stabilisation, this mode shifts the sensor while making 16 consecutive exposures in order to acquire approximately 240.8MP of information for greater colour accuracy and detail than possible with a single exposure, along with an impressive image size of 19,008 x 12,672-pixels. These files can then be merged together during post-production by using the Sony Imaging software suite.\u003c\/p\u003e\n\u003ch3\u003eAccurate Exposure and Colour\u003c\/h3\u003e\n\u003cp\u003eNew auto-exposure algorithm can detect skin area in faces in order to more accurately balance exposures for portraits. This AE method is approximately 20% more reliable, even in backlit or direct sunlight situations, or even when the subject is not directly facing the camera.\u003c\/p\u003e\n\u003cp\u003eDeep learning technology, along with external visible light and IR sensors, also contributes to more accurate colour reproduction and auto white balance processing.\u003c\/p\u003e\n\u003ch3\u003eAI Processing Unit\u003c\/h3\u003e\n\u003cp\u003eUsing dedicated processing, the a7R V's autofocus is greatly benefitted by more intelligent subject tracking and recognition capabilities along with the reliable hybrid AF system Alpha cameras are known for. Real-time Recognition AF works with seven different selectable target types:\u003c\/p\u003e\n\u003cp\u003eHuman, which tracks body and head positions for accurate portraits. Real-time Eye AF performance has also been improved by 60% thanks to the human pose estimation capabilities.\u003c\/p\u003e\n\u003cp\u003eAnimal, Bird, and Animal\/Bird modes are now 40% more accurate for tracking and recognising a variety of animal types. Recognition of these subjects includes dogs, cats, birds and more, with the ability to pinpoint focus on eyes and recognise animal bodies and heads.\u003c\/p\u003e\n\u003cp\u003eInsect recognition offers even finer performance with the ability to detect the head or entire insect subject.\u003c\/p\u003e\n\u003cp\u003eCar\/Train and Airplane recognition means the camera can detect the front part of a train, nose of an airplane, or easily detect the entire fast-moving subject.\u003c\/p\u003e\n\u003cp\u003eReal-time Tracking benefits from AI-based subject recognition for following moving subjects, making it particularly well-suited to sports and action subjects. Also, Human pose estimation allows the camera to distinguish between multiple people and maintain focus on the targeted subject; even if someone crosses in front, the camera maintains focus on the key person.\u003c\/p\u003e\n\u003ch3\u003eAdvanced Fast Hybrid AF\u003c\/h3\u003e\n\u003cp\u003eCovering 79% of the full-frame image area, or 100% of the APS-C cropped area, a Fast Hybrid AF system incorporates a dense 693 phase-detection point grid for quick and precise focusing in a variety of lighting conditions with sensitivity down to -4 EV. This focusing system is available for use in all recording modes, to benefit both video and stills applications.\u003c\/p\u003e\n\u003cp\u003eFull-time DMF (Direct Manual Focus) enables using the lens's focus ring for manual focus control at any time, making it easier to switch focus to a different subject even when working with AF.\u003c\/p\u003e\n\u003cp\u003eFor photographic moving subjects, this AF system keeps up with the top 10 fps continuous shooting speeds, offering full-time AF tracking between each consecutive frame.\u003c\/p\u003e\n\u003cp\u003eIn-camera Focus Bracketing is possible, with the ability to record up to 299 frames with sequentially shifted focus points for creating composite images during post-production with greater-than-possible depth of field.\u003c\/p\u003e\n\u003ch3\u003eAF During Video Recording\u003c\/h3\u003e\n\u003cp\u003eReal-time Eye AF is fully supported during video recording, for subject detection and tracking of human, animal, and bird eyes while shooting.\u003c\/p\u003e\n\u003cp\u003eFocus Map is a unique way of visualising depth of field and functions in a similar way to peaking with a colourful overlay of the scene that indicates which parts of the scene are in front of and behind the focus point depending on the chosen aperture.\u003c\/p\u003e\n\u003cp\u003eA feature carried over from the FX6 digital cine camera, AF Assist lets you intuitively switch over to manual focus control for adjusting focus position when working with AF. This is a quick way to shift selective focus between various subjects in a scene while recording.\u003c\/p\u003e\n\u003ch3\u003eSony FE 85mm f\/1.4 GM Lens\u003c\/h3\u003e\n\u003cp\u003eOften referred to as the perfect focal length for portraiture, the Sony FE 85mm f\/1.4 GM is a fast short-telephoto prime distinguished by its flattering field of view, advanced optics, and ability to isolate subjects with shallow depth of field. As a G Master lens, too, this lens offers refined sharpness and bokeh quality, championing a pleasing image quality well-suited for portraits, events, and other situations where focus control is paramount.\u003c\/p\u003e\n\u003ch3\u003ePremium G Master Optical Performance\u003c\/h3\u003e\n\u003cp\u003eEngineered to meet the demanding standards of Sony's G Master series, this lens delivers exceptional sharpness and resolution across the frame. The advanced optical design incorporates an XA (extreme aspherical) element and three extra-low dispersion elements to effectively minimise spherical aberrations, astigmatism, field curvature and chromatic aberrations. Sony's Nano AR Coating further enhances image quality by reducing flare and ghosting, helping maintain strong contrast and accurate colour reproduction even when shooting in challenging lighting conditions.\u003c\/p\u003e\n\u003ch3\u003eBright f\/1.4 Aperture and Beautiful Bokeh\u003c\/h3\u003e\n\u003cp\u003eThe fast f\/1.4 maximum aperture provides excellent low-light performance while offering extensive control over depth of field for creative image-making. Whether capturing portraits, details or atmospheric scenes, photographers can achieve strong subject separation with smooth background blur. An 11-blade rounded diaphragm enhances the quality of out-of-focus areas, producing soft, natural bokeh that complements the lens's high-resolution rendering.\u003c\/p\u003e\n\u003ch3\u003eProfessional Handling and Reliable Operation\u003c\/h3\u003e\n\u003cp\u003eDesigned for both photography and video production, the lens features a Linear Super Sonic wave Motor (SSM) and internal focusing system for fast, quiet and precise autofocus performance. Dedicated controls including an AF\/MF switch, focus hold button and de-clickable aperture ring provide intuitive operation and greater creative flexibility. The dust- and moisture-resistant construction offers dependable performance in challenging environments, while rubberised control rings ensure secure handling in a variety of shooting conditions.\u003c\/p\u003e\n\u003ch3\u003eKey Features:\u003c\/h3\u003e\n\u003cp\u003e33MP Full-frame Exmor RS Sensor\u003c\/p\u003e\n\u003cp\u003eAI Subject Recognition Autofocus\u003c\/p\u003e\n\u003cp\u003e4K60p 10-bit Video Recording\u003c\/p\u003e\n\u003cp\u003e30 fps Continuous Shooting\u003c\/p\u003e\n\u003cp\u003eF1.4 G Master Prime Lens\u003c\/p\u003e\n\u003ch3\u003eWhat's in the Box:\u003c\/h3\u003e\n\u003cp\u003eSony A7R V with FE 85mm f\/1.4 GM Lens\u003c\/p\u003e\n\u003cp\u003eSony NP-FZ100 Battery (2280mAh)\u003c\/p\u003e\n\u003cp\u003eSony ALC-B1EM Body Cap for E-Mount Cameras\u003c\/p\u003e\n\u003cp\u003eShoulder Strap\u003c\/p\u003e\n\u003cp\u003eAccessory Shoe Cap\u003c\/p\u003e\n\u003cp\u003eEyepiece Cup\u003c\/p\u003e\n\u003cp\u003eSony ALC-F77S 77mm Front Lens Cap\u003c\/p\u003e\n\u003cp\u003eSony ALC-R1EM Rear Lens Cap\u003c\/p\u003e\n\u003cp\u003eSony ALC-SH142 Lens Hood\u003c\/p\u003e\n\u003cp\u003eLens Case\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":50867469680807,"sku":"GC35-ILCE7RM5B+GC35-SEL85F14GM","price":6296.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0603\/4083\/0375\/files\/asfa.jpg?v=1781065034"},{"product_id":"sony-a7r-v-with-16-35mm-f2-8-gm-ii-fe-24-70mm-f2-8-gm-ii-and-fe-70-200mm-f2-8-gm-ii-lens","title":"Sony A7R V with 16-35mm F2.8 GM II, FE 24-70mm F2.8 GM II and FE 70-200mm F2.8 GM II Lens","description":"\u003ch3\u003eSony A7R V with 16-35mm F2.8 GM II, FE 24-70mm F2.8 GM II and FE 70-200mm F2.8 GM II Lens\u003c\/h3\u003e\n\u003cp\u003eCombining resolution and precision, the Sony a7R V is the mirrorless camera designed for those who crave detail. Featuring a 61MP full-frame sensor, all-new AI-based autofocus system with advanced subject recognition, 8K video recording, and 8-stop image stabilisation, the fifth-generation a7R is reliable and well-rounded for both photography and video applications.\u003c\/p\u003e\n\u003cp\u003eFeaturing a back-illuminated design, this full-frame 61MP Exmor R CMOS sensor offers a mixture of incredible resolution with high clarity, low noise, and a wide 15-stop dynamic range. The sensor's structure promotes impressive image quality and a copper wiring layer dramatically improves data transmission speed for creating 14-bit, high-resolution 61MP stills with a native sensitivity range from ISO 100-32000, which can be further expanded to ISO 50-102400.\u003c\/p\u003e\n\u003ch3\u003eImproved Processing Engine\u003c\/h3\u003e\n\u003cp\u003eA new BIONZ XR processing engine offers up to 8x greater processing performance compared to previous generations, which enables faster overall performance, impressive image quality with wide sensitivity and dynamic ranges, and more fluent processing that's capable of handling a bevy of AI tasks and intelligent AF alongside imaging processes. This processing system also reduces rolling shutter and other motion distortions for clean rendering of moving subjects.\u003c\/p\u003e\n\u003cp\u003eIn terms of shooting speeds, the sensor and processor enable up to 10 fps shooting, at full resolution with a mechanical shutter, for up to 583 consecutive compressed raw frames, with full-time AF\/AE. If shooting JPEG only, more than 1000 frames can be recorded in a single burst.\u003c\/p\u003e\n\u003ch3\u003eUpdated 5-Axis Image Stabilisation\u003c\/h3\u003e\n\u003cp\u003eUpdated for the a7R V, the in-body image stabilisation system has been revised to support up to 8 stops of camera shake compensation. This 5-axis stabilisation system combines a high-performance gyro sensor with an optimised algorithm for more precise shake control and improved communication between the camera body and lens.\u003c\/p\u003e\n\u003cp\u003eAdditionally, specifically for video, there is also an Active IS mode that adds even more precise stabilisation methods for even smoother footage straight out of camera. Also, this digital stabilisation system has been updated with a new algorithm that offers the best stabilisation performance when paired with select OSS-enabled lenses.\u003c\/p\u003e\n\u003ch3\u003ePixel Shift Multi Shooting\u003c\/h3\u003e\n\u003cp\u003eThis unique compositing mode allows you to achieve even greater resolution than the 61MP sensor affords. Working in conjunction with the sensor-shift image stabilisation, this mode shifts the sensor while making 16 consecutive exposures in order to acquire approximately 240.8MP of information for greater colour accuracy and detail than possible with a single exposure, along with an impressive image size of 19,008 x 12,672-pixels. These files can then be merged together during post-production by using the Sony Imaging software suite.\u003c\/p\u003e\n\u003ch3\u003eAccurate Exposure and Colour\u003c\/h3\u003e\n\u003cp\u003eNew auto-exposure algorithm can detect skin area in faces in order to more accurately balance exposures for portraits. This AE method is approximately 20% more reliable, even in backlit or direct sunlight situations, or even when the subject is not directly facing the camera.\u003c\/p\u003e\n\u003cp\u003eDeep learning technology, along with external visible light and IR sensors, also contributes to more accurate colour reproduction and auto white balance processing.\u003c\/p\u003e\n\u003ch3\u003eAI Processing Unit\u003c\/h3\u003e\n\u003cp\u003eUsing dedicated processing, the a7R V's autofocus is greatly benefitted by more intelligent subject tracking and recognition capabilities along with the reliable hybrid AF system Alpha cameras are known for. Real-time Recognition AF works with seven different selectable target types:\u003c\/p\u003e\n\u003cp\u003eHuman, which tracks body and head positions for accurate portraits. Real-time Eye AF performance has also been improved by 60% thanks to the human pose estimation capabilities.\u003c\/p\u003e\n\u003cp\u003eAnimal, Bird, and Animal\/Bird modes are now 40% more accurate for tracking and recognising a variety of animal types. Recognition of these subjects includes dogs, cats, birds and more, with the ability to pinpoint focus on eyes and recognise animal bodies and heads.\u003c\/p\u003e\n\u003cp\u003eInsect recognition offers even finer performance with the ability to detect the head or entire insect subject.\u003c\/p\u003e\n\u003cp\u003eCar\/Train and Airplane recognition means the camera can detect the front part of a train, nose of an airplane, or easily detect the entire fast-moving subject.\u003c\/p\u003e\n\u003cp\u003eReal-time Tracking benefits from AI-based subject recognition for following moving subjects, making it particularly well-suited to sports and action subjects. Also, Human pose estimation allows the camera to distinguish between multiple people and maintain focus on the targeted subject; even if someone crosses in front, the camera maintains focus on the key person.\u003c\/p\u003e\n\u003ch3\u003eAdvanced Fast Hybrid AF\u003c\/h3\u003e\n\u003cp\u003eCovering 79% of the full-frame image area, or 100% of the APS-C cropped area, a Fast Hybrid AF system incorporates a dense 693 phase-detection point grid for quick and precise focusing in a variety of lighting conditions with sensitivity down to -4 EV. This focusing system is available for use in all recording modes, to benefit both video and stills applications.\u003c\/p\u003e\n\u003cp\u003eFull-time DMF (Direct Manual Focus) enables using the lens's focus ring for manual focus control at any time, making it easier to switch focus to a different subject even when working with AF.\u003c\/p\u003e\n\u003cp\u003eFor photographic moving subjects, this AF system keeps up with the top 10 fps continuous shooting speeds, offering full-time AF tracking between each consecutive frame.\u003c\/p\u003e\n\u003cp\u003eIn-camera Focus Bracketing is possible, with the ability to record up to 299 frames with sequentially shifted focus points for creating composite images during post-production with greater-than-possible depth of field.\u003c\/p\u003e\n\u003ch3\u003eAF During Video Recording\u003c\/h3\u003e\n\u003cp\u003eReal-time Eye AF is fully supported during video recording, for subject detection and tracking of human, animal, and bird eyes while shooting.\u003c\/p\u003e\n\u003cp\u003eFocus Map is a unique way of visualising depth of field and functions in a similar way to peaking with a colourful overlay of the scene that indicates which parts of the scene are in front of and behind the focus point depending on the chosen aperture.\u003c\/p\u003e\n\u003cp\u003eA feature carried over from the FX6 digital cine camera, AF Assist lets you intuitively switch over to manual focus control for adjusting focus position when working with AF. This is a quick way to shift selective focus between various subjects in a scene while recording.\u003c\/p\u003e\n\u003ch3\u003eSony FE 16-35mm f\/2.8 GM II Lens (Sony E)\u003c\/h3\u003e\n\u003cp\u003eCombining G Master performance with the lightest and smallest form factor in its class, Sony rounds out its trinity of f\/2.8 G Master zoom lenses with its latest wide-angle offering for video and stills shooters, the FE 16-35mm f\/2.8 GM II Lens, which boasts a variety of optical, focusing, and handling upgrades.\u003c\/p\u003e\n\u003ch3\u003eG Master Image Quality\u003c\/h3\u003e\n\u003cp\u003eDesigned to rival prime lenses, this advanced zoom delivers exceptional resolution, clarity, and bokeh quality throughout its focal range. The constant f\/2.8 maximum aperture excels in low-light conditions while providing excellent control over depth of field. Optical performance is enhanced by one Super ED and two ED elements, which minimise chromatic aberrations and colour fringing for improved accuracy and clarity. Five aspherical elements, including three XA elements, further reduce spherical aberrations and distortion while helping to produce smooth, natural-looking bokeh.\u003c\/p\u003e\n\u003ch3\u003eFaster AF and Enhanced Video Performance\u003c\/h3\u003e\n\u003cp\u003eA redesigned focusing system delivers faster, quieter, and more precise autofocus performance for both stills and video applications. Four XD linear motors significantly improve focusing speed and tracking accuracy, making the lens well suited to fast-moving subjects and continuous shooting at up to 30 fps. The floating focus mechanism maintains high image quality across the entire focusing range, supporting a minimum focusing distance of just 21.8cm and a maximum magnification of 0.32x throughout the zoom range. For video creators, focus breathing, focus shift, and axial shift during zooming have been greatly reduced, while support for Breathing Compensation and Linear Response MF ensures smooth and accurate focus control.\u003c\/p\u003e\n\u003ch3\u003eCompact Professional Design\u003c\/h3\u003e\n\u003cp\u003eDespite being the smallest and lightest f\/2.8 wide-angle zoom in its class, this lens maintains a robust professional-grade construction. Approximately 20% lighter and 10% smaller than its predecessor, it offers excellent portability without compromising durability. A manual aperture ring provides tactile exposure control and can be de-clicked for silent operation or locked in the A position for camera-based adjustment. The hybrid metal and plastic construction balances strength with reduced weight, while comprehensive dust and moisture resistance, including sealed seams and a protected lens mount, ensures reliable operation in challenging environments. A fluorine-coated front element resists water, oil, and contaminants for easier cleaning, and the redesigned lens hood complements the compact form factor.\u003c\/p\u003e\n\u003ch3\u003eSony FE 24-70mm f\/2.8 GM II Lens (Sony E)\u003c\/h3\u003e\n\u003cp\u003eA refined take on the fast standard zoom, the Sony FE 24-70mm f\/2.8 GM II is not only smaller and lighter than the previous generation, it also features a variety of optical, focusing, and handling upgrades, catering to both photo and video applications, that make this the most well-rounded G Master zoom to date.\u003c\/p\u003e\n\u003ch3\u003eG Master Image Quality\u003c\/h3\u003e\n\u003cp\u003eDesigned to rival prime lenses, the Sony FE 24-70mm f\/2.8 GM II delivers outstanding resolution, clarity, and bokeh quality across its zoom range. The constant f\/2.8 aperture provides excellent low-light performance and shallow depth of field control, making it suitable for a wide variety of photographic applications. Its advanced optical design incorporates two ED and two Super ED elements to minimise chromatic aberrations and colour fringing, while five aspherical elements, including two XA elements, reduce spherical aberrations, distortion, and onion-ring bokeh. Nano AR Coating II further suppresses flare and ghosting by reducing internal reflections, and the 11-blade circular aperture produces smooth, natural-looking background blur.\u003c\/p\u003e\n\u003ch3\u003eFaster Autofocus and Video Performance\u003c\/h3\u003e\n\u003cp\u003eA redesigned focusing system enhances speed, precision, and responsiveness for both stills and video capture. Four XD Linear Motors deliver significantly faster and quieter autofocus performance than the previous generation, supporting subject tracking at up to 30 fps while maintaining accurate focus throughout zooming and aperture adjustments. The floating focus mechanism preserves image quality throughout the focusing range and enables impressive close-up capabilities, with a minimum focusing distance of just 21cm at the wide end and a maximum magnification of 0.32x at 70mm. Video performance is equally refined, with reduced focus breathing, focus shift, and axial shift during zooming to ensure more stable compositions. Support for Breathing Compensation, Linear Response MF, and near-silent autofocus operation further enhances its appeal for professional video production.\u003c\/p\u003e\n\u003ch3\u003eCompact, Lightweight, and Durable Design\u003c\/h3\u003e\n\u003cp\u003eDespite its professional capabilities, the lens remains one of the smallest and lightest f\/2.8 standard zooms in its class, weighing approximately 22% less and measuring around 18% smaller than its predecessor. A dedicated aperture ring provides tactile exposure control and can be de-clicked for smooth, silent iris adjustments during filming or locked in the A position for camera-based control. Additional handling features include two programmable focus hold buttons, a focus mode switch, and an adjustable zoom torque switch with Smooth and Tight settings. Built from a combination of metal and high-strength composite materials, the lens balances durability with portability. Comprehensive dust and moisture resistance, a fluorine-coated front element, and a lens hood with a locking button and filter adjustment window ensure reliable performance in demanding shooting environments.\u003c\/p\u003e\n\u003ch3\u003eSony FE 70-200mm f\/2.8 GM OSS II Lens\u003c\/h3\u003e\n\u003cp\u003eSony's FE 70-200mm f\/2.8 GM OSS II takes the classic fast zoom and elevates performance to a whole new level. This lens builds upon the best parts of the original and makes them even better while simultaneously reducing weight by 29% making this lens the lightest in its class. Sony has also given this lens a brand-new AF system that promises up to four times the speed and has made plenty of optical optimisations that will appeal to video shooters, including improvements to focus breathing and focus shift. Whether you shoot portraits, sports, landscapes, or video, the 70-200mm f\/2.8 will get the job done.\u003c\/p\u003e\n\u003ch3\u003eExceptional G Master Optical Performance\u003c\/h3\u003e\n\u003cp\u003eThe Sony FE 70-200mm f\/2.8 GM OSS II delivers the outstanding sharpness and smooth bokeh expected from the G Master series. Its advanced optical design provides impressive corner-to-corner resolution throughout the zoom range, even when shooting wide open at f\/2.8. Two ED elements, two Super ED elements, including one aspherical ED element, and two aspherical elements, including an XA element, work together to minimise chromatic and spherical aberrations while reducing onion-ring bokeh. Nano AR Coating II suppresses flare and ghosting by reducing internal reflections, while the 11-blade circular aperture produces beautifully smooth and natural background blur.\u003c\/p\u003e\n\u003ch3\u003eAdvanced Autofocus and Video Optimisation\u003c\/h3\u003e\n\u003cp\u003eDesigned to excel in both stills and video applications, the lens features four XD Linear Motors that deliver autofocus performance up to four times faster than the previous generation. Focus tracking during zooming is significantly improved, supporting high-speed continuous shooting at up to 30 fps while maintaining accurate autofocus. Video creators benefit from reduced focus breathing and focus shift, near-silent autofocus operation, and Linear Response MF for precise manual focus control. A dedicated aperture ring can be de-clicked for smooth iris adjustments during recording, while Full-time Direct Manual Focus allows quick focus refinements without leaving autofocus mode. Optical SteadyShot image stabilisation further enhances handheld shooting with dedicated modes for standard shooting, panning, and moving subjects.\u003c\/p\u003e\n\u003ch3\u003eProfessional Build and Teleconverter Compatibility\u003c\/h3\u003e\n\u003cp\u003eBuilt for demanding professional use, the FE 70-200mm f\/2.8 GM OSS II features extensive weather sealing and a lightweight design that is approximately 29% lighter than its predecessor. An internal zoom mechanism maintains a balanced centre of gravity for improved handling and stability, especially during extended shooting sessions. Three programmable focus hold buttons, a removable tripod foot, a focus range limiter, and an iris lock switch provide enhanced operational control. The fluorine-coated front element resists water, oil, and dirt for easier maintenance, while the supplied lens hood includes a locking button and filter adjustment window. Compatibility with Sony's optional 1.4x and 2.0x teleconverters extends the effective focal length to up to 400mm while retaining full autofocus functionality, making the lens an exceptionally versatile choice for sports, wildlife, and event photography.\u003c\/p\u003e\n\u003ch3\u003ekey Features:\u003c\/h3\u003e\n\u003cp\u003e33MP Full-frame Exmor RS Sensor\u003c\/p\u003e\n\u003cp\u003eAI-powered Subject Recognition AF\u003c\/p\u003e\n\u003cp\u003e4K60p 10-bit Video Recording\u003c\/p\u003e\n\u003cp\u003eTriple G Master Zoom Lens Kit\u003c\/p\u003e\n\u003cp\u003eUp to 30 fps Continuous Shooting\u003c\/p\u003e\n\u003cp\u003e7.5-stop In-body Stabilisation\u003c\/p\u003e\n\u003cp\u003eDual CFexpress Type A Slots\u003c\/p\u003e\n\u003cp\u003eLightweight Professional Zoom Lenses\u003c\/p\u003e\n\u003ch3\u003eWhat's in the Box:\u003c\/h3\u003e\n\u003cp\u003eSony A7R V with 16-35mm F2.8 GM II, FE 24-70mm F2.8 GM II and FE 70-200mm F2.8 GM II Lens\u003c\/p\u003e\n\u003cp\u003eSony NP-FZ100 Battery (2280mAh)\u003c\/p\u003e\n\u003cp\u003eSony ALC-B1EM Body Cap for E-Mount Cameras\u003c\/p\u003e\n\u003cp\u003eShoulder Strap\u003c\/p\u003e\n\u003cp\u003eAccessory Shoe Cap\u003c\/p\u003e\n\u003cp\u003eEyepiece Cup\u003c\/p\u003e\n\u003cp\u003eSony ALC-F82S 82mm Front Lens Cap\u003c\/p\u003e\n\u003cp\u003eSony ALC-R1EM Rear Lens Cap\u003c\/p\u003e\n\u003cp\u003eSony ALC-SH177 Lens Hood\u003c\/p\u003e\n\u003cp\u003ePadded Case with Strap\u003c\/p\u003e\n\u003cp\u003eSony ALC-SH168 Lens Hood\u003c\/p\u003e\n\u003cp\u003eLens Case\u003c\/p\u003e\n\u003cp\u003eSony Lens Hood for FE 70-200mm f\/2.8 GM OSS II Lens\u003c\/p\u003e\n\u003cp\u003eSony ALC-F77S 77mm Front Lens Cap\u003c\/p\u003e\n\u003cp\u003eSony ALC-R1EM Rear Lens Cap\u003c\/p\u003e\n\u003cp\u003eRemovable Tripod Mount\u003c\/p\u003e\n\u003cp\u003eSoft Case\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":50867469910183,"sku":"GC35-ILCE7RM5B+Triple Lens Kit","price":11793.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0603\/4083\/0375\/files\/GC35-ILCE7RM5BZ_1_d53fbe16-1c48-40d8-8fa7-3655635045c7.jpg?v=1781066179"},{"product_id":"sony-a7s-iii-with-fe-24-105mm-f-4-g-oss-lens","title":"Sony a7S III with FE 24-105mm f\/4 G OSS Lens","description":"\u003ch3\u003eSony a7S III with FE 24-105mm f\/4 G OSS Lens\u003c\/h3\u003e\n\u003cp\u003eOptimised video, optimised sensitivity, optimised speed, the Sony a7S III raises the bar for what a full-frame mirrorless camera is capable of. A revised 12.1MP Exmor R BSI CMOS sensor and updated BIONZ XR image processor offer faster performance, improved noise reduction, and a wider dynamic range, along with UHD 4K 120p video recording and internal 10-bit 4:2:2 sampling.\u003c\/p\u003e\n\u003ch3\u003eAdvanced Sensor and Professional Video Performance\u003c\/h3\u003e\n\u003cp\u003eThe Sony Alpha a7S III combines a newly developed 12.1MP full-frame Exmor RS back-illuminated CMOS sensor with the powerful BIONZ XR processor to deliver exceptional low-light performance, high sensitivity, and fast overall operation. With an ISO range of 80-102400, expandable to 40-409600, the camera produces clean, detailed imagery in challenging lighting conditions while offering up to 14 stops of dynamic range for stills and 15 stops for video. UHD 4K recording is available at up to 120p using full pixel readout without binning, with internal 10-bit 4:2:2 recording and 16-bit RAW output available via HDMI for maximum post-production flexibility. Advanced recording formats, including XAVC HS and XAVC S-I, provide efficient workflow options, while S-Cinetone and S-Log profiles offer extensive colour grading control and cinematic image quality.\u003c\/p\u003e\n\u003ch3\u003eIntelligent Autofocus and Powerful Stabilisation\u003c\/h3\u003e\n\u003cp\u003eA Fast Hybrid AF system with 759 phase-detection points and 425 contrast-detection areas covers approximately 92% of the image area, delivering quick and accurate focusing in a wide variety of conditions. Real-time Tracking and Real-time Eye AF for humans and animals help maintain sharp focus on moving subjects, while adjustable AF transition speed and subject shift sensitivity provide greater creative control for video production. The camera also features a highly effective 5-axis SteadyShot INSIDE image stabilisation system that provides up to 5.5 stops of compensation, reducing the effects of camera shake when shooting handheld. For video creators, Active IS mode adds further stabilisation for smoother footage straight from the camera.\u003c\/p\u003e\n\u003ch3\u003eProfessional Design and Extensive Connectivity\u003c\/h3\u003e\n\u003cp\u003eDesigned for demanding professional workflows, the a7S III features a high-resolution 9.44-million-dot OLED Tru-Finder electronic viewfinder and a fully articulating 3.0-inch touchscreen LCD that supports flexible shooting angles and intuitive menu navigation. Dual card slots accept both CFexpress Type A and UHS-II SD memory cards for fast, reliable recording, while the durable magnesium alloy body incorporates extensive weather sealing for dependable operation in challenging environments. Connectivity options include a full-size HDMI port, USB Type-C, microphone and headphone sockets, and a Multi Interface Shoe for advanced digital audio accessories. Built-in Wi-Fi with both 2.4GHz and 5GHz support enables wireless control and image transfer, while optional wired LAN connectivity provides a reliable solution for remote shooting and FTP workflows.\u003c\/p\u003e\n\u003ch3\u003eSony FE 24-105mm f\/4 G OSS Lens\u003c\/h3\u003e\n\u003cp\u003eThe Sony FE 24-105mm f\/4 G OSS Lens is an all-around powerhouse, designed with professionals in mind. With its 24-105mm focal length and a wide f\/4 aperture, it's great for landscapes, portraits and everything in between.\u003c\/p\u003e\n\u003cp\u003eAdditionally, the lens boasts Optical Steady Shot image stabilisation (OSS) which allows you to capture sharp images even in low light situations. The ED glass elements provide excellent contrast and clarity while reducing chromatic aberration giving you an overall improved image quality. This versatile lens also features a dust and moisture resistant design for worry free shooting in harsh conditions. All in all, if you need one lens that can do it all, the Sony FE 24-105mm f\/4 G OSS Lens is the perfect choice. Its robust construction, versatility and excellent image quality make it a great addition to any photographer's toolkit.\u003c\/p\u003e\n\u003ch3\u003eVersatile Zoom Range and Premium Optics\u003c\/h3\u003e\n\u003cp\u003eCovering an exceptionally useful wide-angle to short-telephoto range, the 24-105mm f\/4 lens is designed for full-frame E-mount cameras and can also be used on APS-C models, where it provides an equivalent focal length range of 36-157.5mm. The constant f\/4 maximum aperture delivers consistent exposure throughout the zoom range while offering greater control over depth of field. An advanced optical design incorporating four aspherical elements, including two Advanced Aspherical elements, minimises spherical aberrations and distortion for improved sharpness and clarity. Three extra-low dispersion elements further reduce chromatic aberrations and colour fringing, ensuring excellent colour accuracy and image quality across the frame.\u003c\/p\u003e\n\u003ch3\u003eReliable Performance and Image Stabilisation\u003c\/h3\u003e\n\u003cp\u003eA Nano AR Coating suppresses flare, ghosting, and unwanted reflections to maintain strong contrast and accurate colour reproduction when shooting in challenging lighting conditions. Built-in Optical SteadyShot image stabilisation helps reduce the effects of camera shake during handheld shooting, particularly at slower shutter speeds. When paired with compatible Sony cameras featuring in-body image stabilisation, the system works together to provide even greater stability for both stills and video capture.\u003c\/p\u003e\n\u003ch3\u003eProfessional Handling and Durable Construction\u003c\/h3\u003e\n\u003cp\u003eA Direct Drive Super Sonic Wave autofocus motor and internal focusing system deliver fast, quiet, and precise autofocus performance while also providing smooth and responsive manual focus control. The lens includes a focus hold button and AF\/MF switch for quick access to essential settings during shooting. Designed for dependable use in demanding environments, the lens features dust and moisture resistance along with rubberised control rings for improved handling in colder conditions. A fluorine coating on the front element helps repel dust, moisture, and fingerprints, while the rounded nine-blade diaphragm produces smooth, attractive bokeh for creative selective-focus photography.\u003c\/p\u003e\n\u003ch3\u003eKey Features:\u003c\/h3\u003e\n\u003cp\u003e12MP Full-frame Exmor R Sensor\u003c\/p\u003e\n\u003cp\u003eUHD 4K 120p 10-bit Recording\u003c\/p\u003e\n\u003cp\u003e759-point Fast Hybrid Autofocus\u003c\/p\u003e\n\u003cp\u003e5-axis SteadyShot Stabilisation\u003c\/p\u003e\n\u003cp\u003e24-105mm f\/4 OSS Zoom Lens\u003c\/p\u003e\n\u003cp\u003e9.44m-dot OLED Electronic Viewfinder\u003c\/p\u003e\n\u003cp\u003eDual CFexpress Type A Card Slots\u003c\/p\u003e\n\u003cp\u003eDust and Moisture-resistant Design\u003c\/p\u003e\n\u003ch3\u003eWhat's in the Box:\u003c\/h3\u003e\n\u003cp\u003eSony a7S III with FE 24-105mm f\/4 G OSS Lens\u003c\/p\u003e\n\u003cp\u003eSony NP-FZ100 Battery (2280mAh)\u003c\/p\u003e\n\u003cp\u003eSony BC-QZ1 Battery Charger\u003c\/p\u003e\n\u003cp\u003eSony ALC-B1EM Body Cap for E-Mount Cameras\u003c\/p\u003e\n\u003cp\u003eUSB Type-C to Type-A Cable\u003c\/p\u003e\n\u003cp\u003eCable Protector\u003c\/p\u003e\n\u003cp\u003eShoulder Strap\u003c\/p\u003e\n\u003cp\u003eAccessory Shoe Cap\u003c\/p\u003e\n\u003cp\u003eEyepiece Cup\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":50867470270631,"sku":"GC35-ILCE7SM3B+GC35-SEL24105G","price":5014.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0603\/4083\/0375\/files\/11037478518951A_ee3b0ade-72bb-4b47-8f3d-8ad4d49c2642.jpg?v=1781015462"},{"product_id":"sony-a6700-with-fe-16-35mm-f4-pz-g-lens","title":"Sony a6700 with FE 16-35mm F4 PZ G Lens","description":"\u003ch3\u003eSony a6700 with FE 16-35mm F4 PZ G Lens\u003c\/h3\u003e\n\u003cp\u003eA compact synthesis of Sony's Cinema Line innovations, a-series still-image rendering quality, and advancements in AI-based recognition technology, the a6700 Mirrorless Camera puts powerful and versatile imaging capabilities into the hands of ambitious content creators. Powered-up by its combo of the latest 26.0MP back-illuminated Exmor R CMOS sensor and the BIONZ XR processor, the camera nevertheless weighs less than its predecessor, resulting in a mobile workhorse capable of an unstrained 11 fps continuous stills capture or stress-free UHD 4K video oversampled from a 6K resolution, making it a formidable multi-tool for the multi-hyphenate creative.\u003c\/p\u003e\n\u003ch3\u003e26.0MP Exmor R CMOS Sensor and BIONZ XR Processor\u003c\/h3\u003e\n\u003cp\u003eThe Sony a6700's advanced imaging system is powered by the 26MP APS-C Exmor R CMOS sensor and BIONZ XR processor, a combination introduced in the FX30 Digital Cinema Camera that is capable of 10-bit UHD 4K imagery at up to 120 fps or a top continuous shooting rate of 11 fps with AF and AE and up to 59 compressed raw still images in bursts. The introduction of the back-illuminated structure to the camera's sensor gives it a higher resolution without sacrificing sensitivity. With an ISO range of 100-32000 that's expandable to ISO50-102400 when shooting stills, the camera boasts low-light performance with minimal noise and more than 14 stops of dynamic range.\u003c\/p\u003e\n\u003ch3\u003eAI-Powered Autofocus and Image Stabilisation\u003c\/h3\u003e\n\u003cp\u003eThe Sony a6700's AI Processing Unit brings a host of enhanced capabilities to the camera's autofocus and image stabilisation systems, ensuring smooth handling and clarity no matter the shooting conditions. The camera's 759 phase detection points in stills mode and 495 points in video mode, covering 93% of the image area, are enhanced with AI-powered subject recognition performance and real-time tracking. Other autofocus features include focus bracketing in up to 299 images with sequentially-shifted focus points, focus accuracy in low light down to EV -3.0, focus breathing compensation, autofocus assist, focus mapping, and focus peaking during autofocus.\u003c\/p\u003e\n\u003ch3\u003eVlog-Friendly AI-Enhanced Framing\u003c\/h3\u003e\n\u003cp\u003eAdditionally, the AI Processing Unit recognises and tracks subjects when recording video, seamlessly auto-cropping to maintain the subject in a prominent position in the frame and lending ease to otherwise difficult camerawork. This tracking can be custom located within the frame and adjusted for speed and sensitivity, all at the touch of a finger.\u003c\/p\u003e\n\u003ch3\u003eImage Stabilisation\u003c\/h3\u003e\n\u003cp\u003eThe camera's pixel-level 5-axis optical image stabilisation system, which compensates for five different types of camera shake encountered during handheld shooting of stills and video, is algorithmically optimised for precision detection and control down to a single pixel. The AI Processing Unit also improves communication between the body and the lens, providing more stable framing before shooting. This allows users to confidently use any lens, even adapted lenses, for critical imaging without encountering blur from camera shake.\u003c\/p\u003e\n\u003ch3\u003eAdvanced Rendering\u003c\/h3\u003e\n\u003cp\u003eFor stills-shooters, the a6700 offers a wide range of colour renderings and compressions for optimal image quality and storage management, led by the introduction of the High Efficiency Image File (HEIF) format, available here in 4:2:0 and 4:2:2 options. Users also have the choice between Compressed and Lossless Compressed options when shooting raw. The AI Processing Unit also helps to achieve better exposure results in Auto mode, achieving a 20% increase in reliability over the a6600 according to manufacturer testing, with applicable algorithmic adjustments made for skin tone, backlit situations, and white balance. The same Creative Looks presets available in video are also available when shooting stills, allowing additionally for user-defined configurations with eight adjustable parameters. For optimal viewing of stills when tethered to select monitors and televisions, the a6700 now offers a stills-designed Hybrid Log-Gamma mode that delivers accurate dynamic range in 10-bit HEIF format.\u003c\/p\u003e\n\u003ch3\u003eEnhanced Handling and User Experience\u003c\/h3\u003e\n\u003cp\u003eThe Sony a6700 is designed for intuitive operation, featuring a newly added front command dial that provides faster access to key settings and improved control during fast-paced shooting situations. A redesigned grip enhances comfort and stability during extended shooting sessions while improving access to the camera's primary controls and dials. The durable magnesium alloy body is built to withstand demanding conditions and incorporates dust and moisture resistance for greater reliability when working outdoors.\u003c\/p\u003e\n\u003ch3\u003eAdvanced Viewing and Connectivity\u003c\/h3\u003e\n\u003cp\u003eA high-resolution 2.36-million-dot XGA OLED Tru-Finder electronic viewfinder offers bright, detailed eye-level viewing with 1.07x magnification and a dedicated 120 fps mode for smoother subject tracking. Complementing the viewfinder is a side-opening 3.0-inch vari-angle touchscreen LCD that supports high, low, and front-facing shooting angles. Built-in dual-band Wi-Fi enables fast image sharing to mobile devices, while compatibility with Sony's Creators' Cloud platform allows seamless media storage, cloud-based editing, collaboration, and remote camera control via a connected smartphone.\u003c\/p\u003e\n\u003ch3\u003eVideo, Audio, and Power Flexibility\u003c\/h3\u003e\n\u003cp\u003eThe a6700 supports USB streaming with UVC\/UAC compatibility, enabling direct broadcasts and livestreaming in up to 4K resolution at 30 fps or Full HD at up to 60 fps. Dedicated 3.5mm microphone and headphone ports provide enhanced audio monitoring and recording control, while the Multi Interface Shoe supports compatible digital audio accessories. Power is supplied by Sony's high-capacity Z-series battery, delivering approximately 550 still images or up to 120 minutes of video recording per charge when using the LCD screen. The camera can also be powered or charged directly via USB, making it ideal for extended shoots, streaming sessions, and remote workflows.\u003c\/p\u003e\n\u003ch3\u003eSony FE PZ 16-35mm f\/4 G Lens\u003c\/h3\u003e\n\u003cp\u003eA compact design with superb optics and a power zoom function makes the Sony PZ 16-35mm f\/4 G an ideal choice for all types of creators, whether that means you shoot video, stills, or both. This ultra-wide lens is among the lightest in its class and the constant f\/4 aperture strikes an ideal balance that is bright enough for available-light shooting while remaining portable for all-day shoots.\u003c\/p\u003e\n\u003ch3\u003eVideo-Optimised Performance\u003c\/h3\u003e\n\u003cp\u003eDesigned with content creators in mind, the Sony PZ 16-35mm f\/4 G features an electronically controlled Power Zoom system that enables smooth and precise focal length transitions during recording. Powered by four XD Linear Motors, zoom operation is fast, quiet, and highly responsive, with control available directly from the lens or compatible camera bodies. The lens also supports Sony's Clear Image Zoom technology, extending reach while maintaining impressive image quality. Additional video-focused features include a de-clickable aperture ring, suppressed focus breathing through Smooth Motion Optics technology, and compatibility with Breathing Compensation on select Alpha cameras.\u003c\/p\u003e\n\u003ch3\u003eAdvanced Optical Design\u003c\/h3\u003e\n\u003cp\u003eCovering an ultra-wide to wide-angle focal range, this lens combines a versatile 16-35mm zoom range with a constant f\/4 aperture for consistent exposure and performance. Its advanced optical construction incorporates two Advanced Aspherical elements, one standard aspherical element, a Super ED element, an ED element, and an ED Aspherical element to minimise distortion, spherical aberrations, and chromatic aberrations. The result is exceptional sharpness, clarity, and colour accuracy throughout the zoom range. A rounded seven-blade diaphragm further enhances image quality by producing smooth and attractive background blur.\u003c\/p\u003e\n\u003ch3\u003eFast and Precise Autofocus\u003c\/h3\u003e\n\u003cp\u003eA dual XD Linear Motor system delivers quick, accurate, and near-silent autofocus performance for both still photography and video recording. Internal focusing maintains a constant lens length during operation while improving responsiveness and handling. Linear Response MF provides a natural manual focusing experience, and a dedicated AF\/MF switch allows rapid changes between focus modes. Close-up shooting is equally impressive, with a minimum focusing distance of just 24cm and a maximum magnification of 0.23x for capturing detailed subjects.\u003c\/p\u003e\n\u003ch3\u003eCompact and Travel-Friendly Design\u003c\/h3\u003e\n\u003cp\u003eDespite its professional performance, the lens remains remarkably lightweight and compact, making it an excellent choice for handheld shooting, travel, gimbal work, and drone applications. Dust and moisture resistance enhance reliability in challenging environments, while a fluorine coating on the front element helps repel dust, moisture, oils, and fingerprints for easier maintenance. Dedicated aperture, focus, and zoom rings provide intuitive control, and the integrated Power Zoom switch offers quick focal length adjustments for a seamless shooting experience.\u003c\/p\u003e\n\u003ch3\u003eKey Features:\u003c\/h3\u003e\n\u003cp\u003e26MP APS-C Exmor R BSI Sensor\u003c\/p\u003e\n\u003cp\u003eUHD 4K120p 10-bit Video Recording\u003c\/p\u003e\n\u003cp\u003e759-point Real-time Tracking AF\u003c\/p\u003e\n\u003cp\u003e5-axis In-body Image Stabilisation\u003c\/p\u003e\n\u003cp\u003e16-50mm f\/4 Power Zoom Lens\u003c\/p\u003e\n\u003cp\u003eInternal Zoom and Fast XD AF Motors\u003c\/p\u003e\n\u003cp\u003eS-cinetone, S-log3 and User LUTs\u003c\/p\u003e\n\u003cp\u003eWeather-sealed Compact Lens Design\u003c\/p\u003e\n\u003ch3\u003eWhat's in the Box:\u003c\/h3\u003e\n\u003cp\u003eSony a6700 with FE 16-35mm F4 PZ G Lens\u003c\/p\u003e\n\u003cp\u003eSony NP-FZ100 Battery (2280mAh)\u003c\/p\u003e\n\u003cp\u003eSony ALC-B1EM Body Cap for E-Mount Cameras\u003c\/p\u003e\n\u003cp\u003eShoulder Strap\u003c\/p\u003e\n\u003cp\u003eAccessory Shoe Cap\u003c\/p\u003e\n\u003cp\u003eEyepiece Cup\u003c\/p\u003e\n\u003cp\u003eSony ALC-F72S 72mm Front Lens Cap\u003c\/p\u003e\n\u003cp\u003eSony ALC-R1EM Rear Lens Cap\u003c\/p\u003e\n\u003cp\u003eALC-SH172 Lens Hood\u003c\/p\u003e\n\u003cp\u003eLens Case\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":50870901932199,"sku":"GC35-ILCE6700B+GC35-SELP1635G","price":2948.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0603\/4083\/0375\/files\/GC35-ILCE6700B_GC35-SELP1635G_31ab6192-2647-4fcf-a2b9-943c92030347.jpg?v=1781085039"},{"product_id":"sony-a7cr-with-fe-14mm-f-1-8-gm-lens","title":"Sony a7CR with FE 14mm f\/1.8 GM Lens","description":"\u003ch3\u003eSony a7CR with FE 14mm f\/1.8 GM Lens\u003c\/h3\u003e\n\u003cp\u003ePacked with processing and resolving power, Sony has stuffed the a7R V's 61MP full-frame sensor and BIONZ XR processor into its beefiest compact yet, the black a7CR Mirrorless Camera, putting professional image quality into a form factor optimised for all-day, everyday carry.\u003c\/p\u003e\n\u003ch3\u003e61MP Exmor R CMOS Sensor and BIONZ XR Processor\u003c\/h3\u003e\n\u003cp\u003eThe Sony a7CR's advanced imaging system is powered by a 61MP Full-Frame Exmor R CMOS sensor and the BIONZ XR processor, a potent combination of incredible resolution with high clarity, low noise, and a wide 15-stop dynamic range. In terms of shooting speeds, the sensor and processor enable up to 8 fps shooting with the mechanical shutter and 7 fps with the electronic shutter at full resolution with full-time AF\/AE. If shooting JPEG only, more than 1000 frames can be recorded in a single burst. The sensor's structure promotes impressive image quality, and a copper wiring layer dramatically improves data transmission speed for creating 14-bit, high-resolution 61MP stills with a native sensitivity range from ISO 100-32000, which can be further expanded to ISO 50-102400.\u003c\/p\u003e\n\u003ch3\u003eImproved Processing Engine\u003c\/h3\u003e\n\u003cp\u003eA new BIONZ XR processing engine offers up to 8x greater processing performance compared to previous generations, which enables faster overall performance, impressive image quality with wide sensitivity and dynamic ranges, and more fluent processing that's capable of handling a bevy of AI tasks and intelligent AF alongside imaging processes. This processing system also reduces rolling shutter and other motion distortions for clean rendering of moving subjects.\u003c\/p\u003e\n\u003ch3\u003ePixel Shift Multi Shooting\u003c\/h3\u003e\n\u003cp\u003eThis unique compositing mode allows you to achieve even greater resolution than the 61MP sensor affords. Working in conjunction with the sensor-shift image stabilisation, this mode shifts the sensor while making 16 consecutive exposures in order to acquire approximately 240.8MP of information for greater colour accuracy and detail than possible with a single exposure, along with an impressive image size of 19,008 x 12,672-pixels. These files can then be merged together during post-production by using the Sony Imaging software suite.\u003c\/p\u003e\n\u003ch3\u003eAccurate Exposure and Colour\u003c\/h3\u003e\n\u003cp\u003eThe a7CR uses AI-powered algorithms like Human Pose Estimation to detect skin areas for more accurately balance exposures when shooting portraits. This AE method is approximately 20% more reliable, even in backlit or direct sunlight situations, or even when the subject is not directly facing the camera. Deep learning technology, along with external visible light and IR sensors, also contributes to more accurate colour reproduction and auto white balance processing.\u003c\/p\u003e\n\u003ch3\u003eImage Stabilisation\u003c\/h3\u003e\n\u003cp\u003eNow offering seven stops of shake compensation, the camera's pixel-level 5-axis optical image stabilisation system, which counters five different types of camera shake encountered during handheld shooting of stills and video, is algorithmically optimised for precision detection and control down to a single pixel. The AI Processing Unit also improves communication between the body and the lens, providing more stable framing before shooting. This allows users to confidently use any lens, even adapted lenses, for critical imaging without encountering blur from camera shake.\u003c\/p\u003e\n\u003ch3\u003eAI-Powered Autofocus and Subject Recognition\u003c\/h3\u003e\n\u003cp\u003eThe Sony a7R V combines an advanced AI Processing Unit with Sony's proven Fast Hybrid AF system to deliver highly intelligent subject recognition and tracking performance. Real-time Recognition AF supports a wide range of subjects, including humans, animals, birds, insects, cars, trains, and aircraft. Human detection benefits from AI-based pose estimation that improves Eye AF accuracy and enables the camera to maintain focus even when subjects are partially obscured. Animal and bird recognition has also been significantly enhanced, while specialised modes for insects and vehicles provide reliable tracking of challenging subjects. A dense 693-point phase-detection autofocus system covers up to 79% of the full-frame image area and delivers precise focusing in lighting conditions as low as -4 EV. Features such as Full-time DMF, focus bracketing with up to 299 frames, and Real-time Tracking further expand the camera's capabilities for demanding photographic applications.\u003c\/p\u003e\n\u003ch3\u003eProfessional Video Features\u003c\/h3\u003e\n\u003cp\u003eThe a7R V offers advanced video recording capabilities, supporting full-frame 4K recording at up to 60 fps in 10-bit 4:2:2 quality using the XAVC S-I codec. External recording options include 16-bit RAW output via HDMI for maximum post-production flexibility. When using a Super 35 crop, the camera can record oversampled 4K footage from 6.2K capture for enhanced detail and sharpness. Video-focused autofocus tools include Real-time Eye AF for humans, animals, and birds, along with Focus Map, AF Assist, and Focus Breathing Compensation to provide greater control during recording. S-Log3 and S-Gamut3.Cine support more than 15 stops of dynamic range, while S-Cinetone colour science delivers natural skin tones and cinematic highlight rendering. Creative Looks and user-loaded LUTs further enhance creative flexibility both during capture and monitoring.\u003c\/p\u003e\n\u003ch3\u003eRefined Design and Connectivity\u003c\/h3\u003e\n\u003cp\u003eDesigned for efficient operation, the a7R V features a front command dial that provides quicker access to key settings and improved handling during fast-paced shooting. A bright 2.36-million-dot OLED electronic viewfinder with a dedicated 120 fps display mode ensures smooth subject tracking, while the fully articulating 3.0-inch touchscreen LCD supports flexible shooting angles and intuitive control. Built-in dual-band Wi-Fi enables rapid image sharing and remote operation, while USB streaming support allows direct connection to a computer for online broadcasts and content creation. Dedicated microphone and headphone ports provide professional audio control, and the camera can be powered or charged via USB for extended shooting sessions. Completing the design is a durable magnesium alloy body with dust and moisture resistance, ensuring dependable performance in challenging environments.\u003c\/p\u003e\n\u003ch3\u003eSony FE 14mm f\/1.8 GM Lens\u003c\/h3\u003e\n\u003cp\u003ePairing an ultra wide-angle focal length with an especially bright design, the FE 14mm f\/1.8 GM from Sony is a fast and dynamic lens well-suited to landscape, nature, architectural, and astrophotography applications. Its extremely wide perspective is complemented by an f\/1.8 maximum aperture for excellent performance in low-light conditions and its impressively compact form factor makes it a portable and versatile option for everything from casual walkaround shooting to staged architectural shoots.\u003c\/p\u003e\n\u003ch3\u003eExceptional Optical Performance and Low-Light Capability\u003c\/h3\u003e\n\u003cp\u003eThe Sony FE 14mm f\/1.8 GM combines an ultra-wide field of view with the outstanding image quality expected from the G Master series. Its advanced optical design incorporates two XA elements, one aspherical element, one Super ED element, and two ED elements to deliver exceptional sharpness, minimise distortion, and suppress chromatic aberrations across the frame. Nano AR Coating II reduces flare and ghosting for improved contrast and colour accuracy, even when shooting in challenging lighting conditions. The bright f\/1.8 maximum aperture makes the lens particularly well suited to astrophotography, nightscapes, and low-light shooting, while specialised optical refinements help minimise sagittal flare for cleaner rendering of stars and point light sources.\u003c\/p\u003e\n\u003ch3\u003eFast Focusing and Compact Professional Design\u003c\/h3\u003e\n\u003cp\u003eA dual XD Linear Motor autofocus system provides fast, quiet, and highly precise focusing performance for both still photography and video applications. Internal focusing maintains a consistent lens length during operation while improving responsiveness and handling. The lens can focus as close as 25 cm, enabling dynamic close-up compositions with impressive subject separation and smooth background blur. Despite its ultra-wide perspective and bright aperture, the FE 14mm f\/1.8 GM remains remarkably compact and lightweight, weighing approximately 460g. Additional professional features include a de-clickable aperture ring, a programmable focus hold button, comprehensive dust and moisture resistance, fluorine-coated front and rear elements, and a rear filter holder that accommodates cut gel filters for greater creative flexibility.\u003c\/p\u003e\n\u003ch3\u003eKey Features:\u003c\/h3\u003e\n\u003cp\u003e61MP Full-frame Exmor R BSI Sensor\u003c\/p\u003e\n\u003cp\u003e240.8MP Pixel Shift Multi Shooting\u003c\/p\u003e\n\u003cp\u003e10-bit Full-frame 4K60p Video\u003c\/p\u003e\n\u003cp\u003e7-stop In-Body Image Stabilisation\u003c\/p\u003e\n\u003cp\u003e50mm f\/1.8 G Master Prime Lens\u003c\/p\u003e\n\u003cp\u003eXD Linear Motor Autofocus System\u003c\/p\u003e\n\u003cp\u003eS-log3, S-cinetone and User LUTs\u003c\/p\u003e\n\u003cp\u003eDust and Moisture-resistant Design\u003c\/p\u003e\n\u003ch3\u003eWhat's in the Box:\u003c\/h3\u003e\n\u003cp\u003eSony a7CR with FE 14mm f\/1.8 GM Lens\u003c\/p\u003e\n\u003cp\u003eSony GP-X2 Grip Extension for Sony a7C II\/a7CR\u003c\/p\u003e\n\u003cp\u003eSony ALC-B1EM Body Cap for E-Mount Cameras\u003c\/p\u003e\n\u003cp\u003eSony NP-FZ100 Battery (2280mAh)\u003c\/p\u003e\n\u003cp\u003eStrap\u003c\/p\u003e\n\u003cp\u003eFront Cap\u003c\/p\u003e\n\u003cp\u003eSony ALC-R1EM Rear Lens Cap\u003c\/p\u003e\n\u003cp\u003eLens Case\u003c\/p\u003e\n\u003cp\u003eFilter Template\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":50870923329703,"sku":"GC35-ILCE7CR+GC35-SEL14F18GM","price":5389.62,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0603\/4083\/0375\/files\/GC35-ILCE7CR_GC35-SEL14F18GM_773d29d1-bae3-43a4-8d67-8a399bcf98a8.jpg?v=1781087912"},{"product_id":"sony-a9-iii-with-fe-28-70mm-f-2-gm-lens","title":"Sony a9 III with FE 28-70mm f\/2 GM Lens","description":"\u003ch3\u003eSony a9 III with FE 28-70mm f\/2 GM Lens\u003c\/h3\u003e\n\u003cp\u003eLaying claim to the title of world's first global shutter mirrorless camera, the Sony a9 III is a speedy and incredibly capable system for sports, wildlife, photojournalism, and much, much more. This revolutionary sensor technology raises the bar for full-frame imaging, including the ability to shoot raw continuously at up to 120 fps and enjoy flash sync up to the maximum shutter speed of 1\/80,000 second. Blending the functionality of this 24.6MP sensor with Sony's powerful BIONZ XR processor and AI Processing Unit results in a system that will provide unmatched performance for those looking for an incredibly responsive and reliable camera system.\u003c\/p\u003e\n\u003ch3\u003eRevolutionary Global Shutter Technology\u003c\/h3\u003e\n\u003cp\u003eThe Sony a9 III introduces the world's first full-frame global shutter system in a mirrorless camera, representing a major advancement in imaging technology. Unlike conventional rolling shutters, the global shutter reads all 24.6 megapixels simultaneously, eliminating distortion, skew, and banding artefacts that can occur when photographing fast-moving subjects or under artificial lighting. This technology also enables flash synchronisation at any shutter speed, including the remarkable maximum speed of 1\/80,000 second. Whether shooting sports, events, wildlife, or flash photography in mixed lighting conditions, the global shutter ensures consistent exposure and exceptional image integrity across the entire frame.\u003c\/p\u003e\n\u003ch3\u003eUnprecedented Speed and Professional Video Performance\u003c\/h3\u003e\n\u003cp\u003eBuilt for capturing decisive moments, the a9 III features innovative tools such as Pre-Capture, which records images to the buffer before the shutter is fully pressed, helping photographers capture action that might otherwise be missed. The Speed Boost function allows instant switching to higher continuous shooting rates, with support for burst speeds of up to 120 fps. Video capabilities are equally impressive, with the camera oversampling from a full 6K image area to produce highly detailed UHD 4K footage at up to 60 fps, while 4K recording at up to 120 fps is available without cropping. Internal 10-bit 4:2:2 recording, 16-bit RAW HDMI output, S-Log3, S-Cinetone, and other professional picture profiles provide extensive flexibility for advanced video production.\u003c\/p\u003e\n\u003ch3\u003eRefined Professional Design\u003c\/h3\u003e\n\u003cp\u003eThe a9 III incorporates a series of ergonomic improvements designed to enhance handling during demanding assignments. A new C5 custom button positioned on the front of the camera provides quick access to key functions, while a redesigned grip and repositioned shutter button improve comfort during extended shooting sessions. The camera features dual CFexpress Type A and SD card slots, offering both compatibility with existing media and support for the high-speed performance demanded by professional workflows. Additional refinements include a 3.2-inch four-axis multi-angle touchscreen LCD with wide DCI-P3 colour coverage, a high-resolution 9.44-million-dot OLED electronic viewfinder with refresh rates up to 240 fps, faster USB 3.2 Gen 2 connectivity, and a built-in Ethernet port for high-speed data transfer.\u003c\/p\u003e\n\u003ch3\u003eAdvanced Workflow and Reliability\u003c\/h3\u003e\n\u003cp\u003eDesigned for professional photographers and content creators, the a9 III includes a range of workflow enhancements that streamline image management and delivery. Voice memos can be recorded and converted to text through Sony's Transfer \u0026amp; Tagging application, while IPTC metadata can be automatically embedded into files to improve organisation and agency workflows. Burst images can be displayed as grouped sequences for easier review, and integrated Wi-Fi and Ethernet connectivity support rapid file transfer directly from the field. The camera's robust weather-sealed construction is built for reliable operation in challenging environments, and a protective shutter curtain automatically covers the sensor when the camera is powered off. Sony has also outlined future firmware enhancements, including expanded high-speed shooting capabilities, improved metadata workflows, and support for Content Authenticity Initiative technology through C2PA integration.\u003c\/p\u003e\n\u003ch3\u003eSony FE 28-70mm f\/2 GM Lens (Sony E)\u003c\/h3\u003e\n\u003cp\u003eA high-performance all-arounder, the Sony FE 28-70mm f\/2 GM is a faster standard zoom compared to conventional f\/2.8 options. This lens is Sony's first GM zoom with a constant f\/2 maximum aperture and spans a useful wide-angle to portrait-length range-it is a lens for photographers looking to replace a set of primes with a single zoom without sacrificing on speed. It covers some of the most frequently used focal lengths, offers impressively fast AF, and is a single, well-balanced option for photography and filmmaking needs.\u003c\/p\u003e\n\u003ch3\u003eG Master Optical Excellence\u003c\/h3\u003e\n\u003cp\u003eDesigned to meet the highest standards of Sony's G Master series, the FE 28-70mm f\/2 GM delivers exceptional sharpness, smooth bokeh, and outstanding low-light performance throughout its versatile zoom range. Its constant f\/2 aperture is a full stop brighter than a traditional f\/2.8 zoom, providing greater creative control over depth of field and enhanced performance in challenging lighting conditions. A sophisticated optical design featuring XA, Super ED, aspherical, and ED elements ensures excellent detail, minimal aberrations, and impressive rendering quality across a wide range of subjects, from landscapes and architecture to portraits and weddings. Nano AR Coating II further enhances image quality by reducing flare and ghosting, while a rounded 11-blade diaphragm produces smooth, natural-looking background blur.\u003c\/p\u003e\n\u003ch3\u003eOptimised for Photography and Video\u003c\/h3\u003e\n\u003cp\u003eBuilt with hybrid creators in mind, the 28-70mm f\/2 GM offers advanced features that benefit both still photography and filmmaking. Four XD Linear Motors deliver fast, precise, and near-silent autofocus performance, supporting continuous shooting speeds up to 120 fps and high-speed video recording up to 240 fps. A floating focus system maintains consistent image quality throughout the focusing range, while the internal focusing design improves responsiveness and keeps the lens length unchanged during focusing. Focus breathing has been significantly reduced, and compatibility with Sony's Breathing Compensation function helps maintain a consistent angle of view during focus transitions. Additional video-friendly features include a de-clickable aperture ring for silent iris adjustments and adjustable zoom ring resistance for smoother operation.\u003c\/p\u003e\n\u003ch3\u003ePortable Professional Design\u003c\/h3\u003e\n\u003cp\u003eDespite its bright f\/2 aperture, the FE 28-70mm f\/2 GM remains remarkably portable for a lens of its class. Measuring just 5.5 inches in length and weighing approximately 907g, it balances performance with everyday usability. Much of the lens's weight is positioned toward the rear of the barrel, creating a more comfortable and balanced handling experience when shooting handheld. The lens also features two programmable focus hold buttons, a focus mode switch, and a zoom smoothness control for intuitive operation. A durable hybrid construction combines metal and engineered plastics to maximise strength while keeping weight manageable. Dust and moisture resistance, a fluorine-coated front element, and a supplied lens hood with a locking button and filter access window ensure reliable performance in demanding shooting environments.\u003c\/p\u003e\n\u003ch3\u003eKey Features:\u003c\/h3\u003e\n\u003cp\u003e24.6MP Full-frame Global Shutter Sensor\u003c\/p\u003e\n\u003cp\u003eUp to 120 fps Continuous Shooting\u003c\/p\u003e\n\u003cp\u003e4K120p 10-bit Video Recording\u003c\/p\u003e\n\u003cp\u003e8-stop In-body Image Stabilisation\u003c\/p\u003e\n\u003cp\u003e28-70mm f\/2 G Master Zoom Lens\u003c\/p\u003e\n\u003cp\u003e759-point Real-time Tracking AF\u003c\/p\u003e\n\u003cp\u003eFlash Sync up to 1\/80,000 sec\u003c\/p\u003e\n\u003cp\u003eDual CFexpress Type A Card Slots\u003c\/p\u003e\n\u003ch3\u003eWhat's in the Box:\u003c\/h3\u003e\n\u003cp\u003eSony a9 III with FE 28-70mm f\/2 GM Lens\u003c\/p\u003e\n\u003cp\u003eSony NP-FZ100 Battery (2280mAh)\u003c\/p\u003e\n\u003cp\u003eSony FDA-EP19 Eyepiece Cup\u003c\/p\u003e\n\u003cp\u003eSony ALC-B1EM Body Cap for E-Mount Cameras\u003c\/p\u003e\n\u003cp\u003eSony Multi Interface Shoe Cap\u003c\/p\u003e\n\u003cp\u003eSony BC-QZ1 Battery Charger\u003c\/p\u003e\n\u003cp\u003eCable Protector\u003c\/p\u003e\n\u003cp\u003eShoulder Strap\u003c\/p\u003e\n\u003cp\u003eALC-F86S 86mm Front Lens Cap\u003c\/p\u003e\n\u003cp\u003eSony ALC-R1EM Rear Lens Cap\u003c\/p\u003e\n\u003cp\u003eLens Hood\u003c\/p\u003e\n\u003cp\u003eLens Case\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":50870925197479,"sku":"GC35-ILCE9M3B+GC35-SEL2870GM","price":12239.8,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0603\/4083\/0375\/files\/GC35-ILCE9M3B_GC35-SEL2870GM_824044d3-64b2-4d38-b207-cf8d81eca9f3.jpg?v=1781087143"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0603\/4083\/0375\/collections\/Screenshot_2026-06-16_at_10.38.01_am.png?v=1781571718","url":"https:\/\/www.georges.com.au\/collections\/up-to-35-off-select-sony-kits.oembed","provider":"Georges Cameras","version":"1.0","type":"link"}