{"title":"Sony Summer Cashbacks","description":"\u003cp\u003e\u003cstrong\u003e\u003cem\u003eEnds \u003cmeta charset=\"utf-8\"\u003e\n\u003cspan data-sheets-root=\"1\"\u003e31\/03\/26\u003c\/span\u003e\u003c\/em\u003e\u003c\/strong\u003e\u003c\/p\u003e","products":[{"product_id":"sony-a1-mirrorless-digital-camera-body-only","title":"Sony a1 Mirrorless Digital Camera (Body Only)","description":"\u003cp\u003eThe Sony a1 Mirrorless Digital Camera is a powerful imaging device, designed to offer advanced performance and functionality. It's equipped with an impressive 50MP full-frame Exmor RS BSI CMOS sensor that captures stunning detail and dynamic range with incredibly low noise levels. This high resolution allows for huge prints up to A2 size or larger. Its back-illuminated design ensures accurate focus, even in low light conditions. The camera also features fast continuous shooting at up to 30 frames per second with minimal blackout, thanks to its blackout-free EVF and silent shutter.\u003c\/p\u003e\n\u003cp\u003eAdditionally, this mirrorless camera supports 4K 120p video recording for dramatic slow motion effects as well as 10 bit HDR recording with no time limit. With its advanced AF system, high-speed BIONZ XR processor, 5.5 stop image stabilization and dual media slots, the Sony a1 is the perfect tool for creating professional grade images and videos. The combination of excellent features makes it one of the most powerful mirrorless cameras available today. Whether you’re shooting landscapes, portraits or action sequences, the Sony a1 has you covered with exceptional performance and breath-taking results.\u003c\/p\u003e\n\u003ch3\u003eFeatures:\u003c\/h3\u003e\n\u003cp\u003e50.1MP Exmor RS CMOS sensor and BIONZ XR engine\u003c\/p\u003e\n\u003cp\u003e30 fps blackout-free shooting\u003c\/p\u003e\n\u003cp\u003e8K 30p video recording\u003c\/p\u003e\n\u003cp\u003e4K 120p video recording\u003c\/p\u003e\n\u003cp\u003eS-Cinetone colour matrix\u003c\/p\u003e\n\u003cp\u003eFlicker-free electronic and mechanical shutters (world first)\u003c\/p\u003e\n\u003cp\u003eFlash sync with electronic shutter (world first)\u003c\/p\u003e\n\u003cp\u003e9.44 million-dot OLED viewfinder with a 240 fps refresh rate (world first)\u003c\/p\u003e\n\u003cp\u003eImproved real-time eye AF for animals, now including birds\u003c\/p\u003e\n\u003cp\u003eFull touch menu control\u003c\/p\u003e\n\u003cp\u003eDual CFexpress Type A and USH-II SDXC cardsNew with the Sony a1 50.1MP Sensor\u003c\/p\u003e\n\u003cp\u003eWith an impressive new 50.1MP Exmor RS full-frame sensor, the Sony a1 can capture images with up to 15-stops of dynamic range. With this camera in hand, landscape photographers can now put the Sony a7R IV aside. With the back-illuminated design with integrated memory, high image clarity is a given at any ISO sensitivity - even at ISO 102400. In addition to landscape photographers, sports and wildlife photogs will undoubtedly be in line for this flagship camera‚Äîthe reason: the new stacked Exmor RS BSI CMOS sensor produces a high frame-rate at lightning speeds. Capable of 30 frames per second, the Sony a1 goes beyond previous alpha models to deliver a tandem effort of focus accuracy and fast frame rate. Having said this, the sensor doesn't stop at photography. Sony's development has put hours into making this the ultimate cinematography tool capable of capturing buttery smooth full-frame 8.6K video.\u003c\/p\u003e\n\u003cp\u003e \u003cbr\u003e\u003c\/p\u003e\n\u003ch3\u003eSony's Delivering Super Fast Processing thanks to the BIONZ XR Processor\u003c\/h3\u003e\n\u003cp\u003eWhile the BIONZ XR Processor sounds like something out of a Terminator movie, the benefits outweigh the title. Sony has managed to include processing speeds that are eight times faster than previous models. Plus there's been a huge reduction in rolling shutter for video and a better file management system at faster speeds.\u003c\/p\u003e\n\u003ch3\u003e\u003cbr\u003e\u003c\/h3\u003e\n\u003ch3\u003eThe New Shutter Proves a Perfect Match Videographers and Sports and Wildlife Photographers\u003c\/h3\u003e\n\u003cp\u003eSony is leading the way in sensor design, which has led to breakthroughs in shutter and camera technology. Some of these include:\u003c\/p\u003e\n\u003cp\u003eHigh-speed shooting up to 30 frames per second at full 50.1MP resolution.\u003c\/p\u003e\n\u003cp\u003eFull autofocus and auto-exposure capabilities when working with an electronic shutter.\u003c\/p\u003e\n\u003cp\u003eA mechanical shutter that's capable of speeds as high as ten frames per second.\u003c\/p\u003e\n\u003cp\u003eSports and wildlife photographers can keep shooting thanks to a large buffer. The buffer can record up to 155 compressed RAW files or 165 JPEGs in one single burst at 30 frames per second.\u003c\/p\u003e\n\u003cp\u003eA state-of-the-art blackout-free viewfinder that's perfect for high-speed shooting.\u003c\/p\u003e\n\u003cp\u003eCompletely silent shooting experience when using the electronic viewfinder.\u003c\/p\u003e\n\u003cp\u003eAnti-flicker shooting when photographing under fluorescent, LED or similar lights even at 30 fps or 120 fps.\u003c\/p\u003e\n\u003cp\u003eThe a1 shutter is now capable of an electronic shutter flash sync at 1\/200 second. The mechanical shutter can sync at 1\/400 second (full-frame) or 1\/500 second (APS-C).\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":42719072190631,"sku":"GC35-ILCE1B","price":6630.45,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0603\/4083\/0375\/products\/1611656508_1619483.jpg?v=1769000538"},{"product_id":"sony-a7-iii-mirrorless-digital-camera-body-only","title":"Sony a7III Mirrorless Digital Camera (Body Only)","description":"\u003cp\u003eThe Sony a7III Mirrorless Digital Camera is a powerful tool for any photographer. Equipped with an advanced 24 megapixel back-illuminated Exmor R CMOS image sensor and up to 10 frames per second continuous shooting, this camera lets you capture stunning images in incredible detail. With 4K video capability, fast hybrid autofocus, and a comprehensive range of advanced imaging features, this camera is ideal for both professionals and amateurs alike.\u003c\/p\u003e\n\u003cp\u003eThe Sony a7III is designed to help you take your photography to the next level, delivering stunning image quality in a lightweight and compact body. So whether you’re shooting wildlife or sports events, landscapes or street photography – this camera is sure to impress. Experience the power of Sony’s flagship a7III Mirrorless Digital Camera today and unlock your creative potential.\u003c\/p\u003e\n\u003ch3\u003eSpectacular full-frame image quality\u003c\/h3\u003e\n\u003cp\u003eThe newly developed 24.2MPi back-illuminated Exmor R CMOS image sensor is paired with a front-end LSI that effectely doubles the readout speed of the image sensor, as well as an updated BIONZ X processing-engine that boosts processing speed by approximately 1.8 times compared to the A7II. These powerful components work together to allow the camera to shoot at faster speeds while also enabling its impressive ISO range of 100 - 51200 (expandable to ISO 50 - 204800 for still images) and an overall 1.5 stops improvement in image quality. The camera also features a masse 15-stop dynamic range at low sensitivity settings, ensuring outstanding overall performance at all settings and in all shooting conditions, with significant advancements in accurate colour reproductions of skin tones and the brant colour of nature.\u003c\/p\u003e\n\u003cp\u003eThis new full-frame model can also output 14 bit RAW formatix even in silent and continuous shooting modes, and is equipped with a 5-axis optical image stabilisation system that results in a 5.0 stepv shutter speed advantage.\u003c\/p\u003e\n\u003ch3\u003eSignificant advances in AF speed and performance\u003c\/h3\u003e\n\u003cp\u003eThe innovative new A7III full-frame mirrorless camera features a level of AF performance that has been largely improved over the A7II, including the addition of 4D FOCUS capabilities. The new camera has 425 contrast AF points that work with a 693-point focal-plane phase-detection AF system inherited from the acclaimed A9 model. This innovative AF system covers approximately 93% of the frame, ensuring reliable focusing and tracking for even the most difficult to capture subjects.\u003c\/p\u003e\n\u003cp\u003eAF response and tracking has also been greatly improved in the new camera, with almost 2xii the focusing speed in low-light condition and 2xii the tracking speed compared to the previous model as a result of the faster image sensor readout. This allows complex and unpredictable motion to be captured with far greater precision and accuracy.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003eThe acclaimed Eye AF feature is also available in the new camera, even in AF-C mode, which is extremely useful for situations where the subject is turning around, looking down or otherwise obstructed. It also works when the Œ±7 is being used with Sony's A-mount lenses with an optional LA-EA3 adaptor. Additional improvements in focusing flexibility include the addition of a multi-selector or joystick for more focusing points quickly, the addition of touch focusing capability, AF availability in Focus Magnifier mode, an \"On\" button and much more.\u003c\/p\u003e\n\u003ch3\u003eSpeed to capture every decisive moment\u003c\/h3\u003e\n\u003cp\u003eThe new A7III is equipped with an updated image processing system that allows it to shoot full-resolution images at up to 10 fps with continuous, accurate AF\/AE tracking for up to 177 standard JPEG images, 89 compressed RAW images or 40 uncompressed RAW images. This high-speed mode is available with either a mechanical shutter or a completely silent shooting, adding to the\u003c\/p\u003e\n\u003cp\u003eimmense flexibility of the camera. The camera can also shoot continuously at up to 8 fps in slow mode with minimal lag in the viewfinder or LCD screen.\u003c\/p\u003e\n\u003cp\u003eFor added convenience, while large groups of burst images are being written to the memory card, many of the cameras key functions are operable, including access to the (Function) and Menu buttons, image playback and several other menus and parameters including image rating and other functions that facilitate on-location image sorting.\u003c\/p\u003e\n\u003cp\u003eAdditionally, if there is fluorescent or artificial lighting present in a shooting environment, users can activate the Anti-flickerxii function to allow the Œ±7 to automatically detect the frequency of the lighting and time the shutter to minimise its effect on images being captured. This minimises any exposure or colour anomalies that can sometimes occur at the top and bottom of images shot at high shutter speeds.\u003c\/p\u003e\n\u003ch3\u003eHigh quality 4K Video\u003c\/h3\u003e\n\u003cp\u003eThe new Œ±7 is an outstanding video camera as well, offering 4K (3840x2160 pixels) video recording across the full width of the full-frame image sensor. In video mode, the camera uses full pixel readout without pixel binning to collect about 2.4xx the amount of data required for 4K movies, and then oversamples it to produce high quality 4K footage with exceptional detail and depth.\u003c\/p\u003e\n\u003cp\u003eAn HLG (Hybrid Log-Gamma)x picture profile is available on the Œ±7 as well, which supports an Instant HDR workflow, allowing HDR (HLG) compatible TV's to play back beautiful, true-to-life 4K HDR imagery. Further, both S-Log2 and S-Log3 are available for increased colour grading flexibility, as well as zebra functionality, gamma display assist and proxy recording. The camera can also record Full HD at 120 fps at up to 100 Mbps, allowing footage to be reviewed and eventually edited into 4x or 5x slow-motion video files in Full HD resolution with AF tracking.\u003c\/p\u003e\n\u003ch3\u003eUpgraded build, design and customisation\u003c\/h3\u003e\n\u003cp\u003eSony's newest full-frame camera is equipped with a variety of enhanced capabilities that were first implemented in the Œ±9 and then again in the Œ±7R. These include dual media slots, with support in one slot for UHS-II type SD memory cards. Users have a variety of options for storing their content in each of the cards, including separate JPEG \/ RAW recording, separate still image\/movie recording, relay recording and more. Battery life has been greatly extended as well - with a CIPA measurement of up to 710 shots per charge, it offers the world's longest battery life of any mirrorless camera, as the new camera utilises Sony's Z series battery NP-FZ100 that have approximately 2.2 times the capacity of the W series battery NP-FW50 utilised in the Œ±7 II.\u003c\/p\u003e\n\u003cp\u003eThe new camera features \"My Menu\" functionality which allows up to 30 menu items to be registered for instant recall when needed. Users can also apply star ratings to their still images through the camera controls for easier image playback and reew, and edit the first three characters of all still image files. Additionally, there is a total of 81 functions that are assignable to 11 custom buttons, and the camera is both dust and moisture resistant.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":42719074943143,"sku":"GC35-ILCE7M3B","price":1778.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0603\/4083\/0375\/products\/ilce7m3b.jpg?v=1769000508"},{"product_id":"sony-e-70-350mm-f-4-5-6-3-g-oss-lens","title":"Sony E 70-350mm f\/4.5-6.3 G OSS Lens","description":"\u003cp\u003eCovering a useful range of telephoto focal lengths, the E 70-350mm f\/4.5-6.3 G OSS from Sony is a 105-525mm-equivalent zoom for APS-C-format E-mount cameras. The long reach is suitable for sports, wildlife, and landscape shooting, and is benefitted by Optical SteadyShot image stabilization to minimize the appearance of camera shake for sharper handheld shooting. Also, complementing handling is an XD Linear Motor provides quick and quiet autofocus performance along with responsive manual focus control. In addition to refined handling and control, this 70-350mm lens is also characterized by its optical design, which includes one aspherical element and a trio of extra-low dispersion elements that reduce a variety of aberrations in order to realize sharp, clear imagery throughout the zoom range.\u003c\/p\u003e\n\u003ch3\u003e \u003c\/h3\u003e\n\u003ch3\u003eFeatures:\u003c\/h3\u003e\n\u003cp\u003eTelephoto zoom 70-350mm lens is designed for APS-C-format Sony E-mount mirrorless cameras and provides a 105-525mm equivalent focal length range.\u003c\/p\u003e\n\u003cp\u003eOne aspherical element helps to reduce distortion and spherical aberrations in order to accurately render scenes with a high degree of sharpness.\u003c\/p\u003e\n\u003cp\u003eThree extra-low dispersion elements reduce colour fringing and chromatic aberrations for improved clarity and colour accuracy.\u003c\/p\u003e\n\u003cp\u003eAn XD Linear Motor system provides quick, quiet, and precise autofocus performance and also contributes to more natural, intuitive manual focus control. An AF\/MF switch is located on the lens barrel for tactile control over this setting.\u003c\/p\u003e\n\u003cp\u003eCustomizable focus hold buttons are present on the lens barrel for intuitive tactile control and rapid access to select settings. Also, a zoom lock keeps the lens length fixed when not in use.\u003c\/p\u003e\n\u003cp\u003eOptical SteadyShot image stabilization helps to minimize the appearance of camera shake for sharper imagery when shooting handheld with slower shutter speeds.\u003c\/p\u003e\n\u003cp\u003eSeven-blade diaphragm contributes to a pleasing bokeh quality.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":42719077531815,"sku":"GC35-SEL70350G","price":1009.15,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0603\/4083\/0375\/products\/sel70350g.jpg?v=1769000492"},{"product_id":"sony-fe-135mm-f-1-8-gm-lens","title":"Sony FE 135mm f\/1.8 GM Lens","description":"\u003cp\u003ePrized for its ability to isolate focus, the FE 135mm f\/1.8 GM from Sony is a medium telephoto prime characterized by its bright and sophisticated design. The f\/1.8 maximum aperture excels in low-light conditions and also offers increased control over the depth of field for working with selective focus techniques. The advanced optical design incorporates two extra-low dispersion elements, including one Super ED element, to reduce chromatic aberrations and one XA (extreme aspherical) element, which significantly controls spherical aberrations for a high degree of image sharpness and clarity. Additionally, a Nano AR coating has been applied to limit ghosting and lens flare for increased contrast and colour fidelity when working in strong lighting conditions.\u003c\/p\u003e\n\u003cp\u003eComplementing the optical assets, this lens is also notable for its inclusion of an 11-blade circular diaphragm to produce smooth, soft-edged bokeh with selective focus imagery. For controlling focus, an XD A Linear Motor system is employed that is quick and quiet, and also lends more responsive control for manual focus operation. The lens also sports a dust- and moisture-sealed design to support shooting in inclement conditions and dedicated focus hold buttons, AF\/MF switch, and manual aperture ring lend further control while shooting.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eAs part of Sony's esteemed G Master series, this lens is designed to achieve notably high resolution and sharpness through the correction of a wide variety of spherical and chromatic aberrations. Additionally, these lenses feature robust and intuitive-to-handle physical designs to benefit both photography and cine applications.\u003c\/p\u003e\n\u003cp\u003eMedium telephoto prime designed for full-frame E-mount mirrorless cameras, this 135mm f\/1.8 is also compatible with APS-C models where it will provide a 202.5mm equivalent focal length.\u003c\/p\u003e\n\u003cp\u003eBright f\/1.8 maximum aperture benefits working in difficult lighting conditions and also offers a wealth of control over the focus position when using shallow depth of field techniques.\u003c\/p\u003e\n\u003cp\u003eOne XA element is incorporated into the optical design, which features superior surface precision for effective control over astigmatism, field curvature, coma, and other spherical aberrations.\u003c\/p\u003e\n\u003cp\u003eTwo extra-low dispersion elements, including one Super ED element, are featured in the lens design and help to reduce chromatic aberrations and colour fringing for improved clarity and colour neutrality.\u003c\/p\u003e\n\u003cp\u003eA Nano AR Coating has been applied to reduce surface reflections, flare, and ghosting for increased contrast and colour rendering in strong lighting conditions.\u003c\/p\u003e\n\u003cp\u003eAn XD Linear Motor system and internal focus mechanism provides quick, quiet, and precise autofocus performance and also contributes to more natural, intuitive manual focus control. An AF\/MF switch is located on the lens barrel for tactile control over this setting.\u003c\/p\u003e\n\u003cp\u003eTwo customizable focus hold buttons are present on the lens barrel for intuitive tactile control and rapid access to select settings.\u003c\/p\u003e\n\u003cp\u003eThe physical aperture ring can be de-clicked for smooth, silent aperture switching to benefit video applications.\u003c\/p\u003e\n\u003cp\u003eDust- and moisture-sealed design better permits working in inclement conditions and rubberized control rings benefit handling in colder temperatures.\u003c\/p\u003e\n\u003cp\u003eFluorine-coated front element resists dust, moisture, and fingerprints and is easy to clean.\u003c\/p\u003e\n\u003cp\u003eRounded 11-blade diaphragm contributes to a pleasing bokeh quality when employing selective focus techniques.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":42719079137447,"sku":"GC35-SEL135F18GM","price":2601.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0603\/4083\/0375\/files\/BtPhu6b.jpg?v=1778418159"},{"product_id":"sony-fe-14mm-f-1-8-gm-lens-with-bonus-cleaning-kit","title":"Sony FE 14mm f\/1.8 GM Lens","description":"\u003cp dir=\"ltr\" class=\"relative m-0 mb-1 mt-2 last:mb-0\"\u003e\u003cspan\u003eThe Sony FE 14mm f\/1.8 GM Lens is a wide-angle lens that offers maximum creativity at its finest. This versatile and lightweight lens features an ultra-wide angle of view, allowing you to capture stunning landscapes, night skies, architecture, and more with extraordinary detail and sharpness. With its bright aperture of f\/1.8, you can control depth of field to produce beautiful bokeh and blurry background effects. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\" class=\"relative m-0 mb-1 mt-2 last:mb-0\"\u003e\u003cspan\u003eIts robust construction includes dust- and moisture-resistant seals for enhanced durability in a wide range of shooting conditions. Whether you’re an experienced pro or just beginning your photographic journey, the Sony FE 14mm f\/1.8 GM Lens is an essential tool for creating stunning images that will last a lifetime.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 id=\"sony-fe-14mm-f1-8-gm-specifications\"\u003eSony FE 14mm F1.8 GM Specifications: \u003cbr\u003e\n\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e14mm Full Frame Focal Length\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003ef\/1.4 Maximum Aperture\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003ef\/16 Minimum Aperture\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e14 Elements in 11 Groups\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e0.25m Minimum Focus Distance\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e0.1xMaximum Magnification Ratio\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eRear Gell Filter\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eŒ¶83√ó99.8 mm Dimensions\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e460g Weight\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eFluorine Coating\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eNano AR II Coating\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 id=\"sony-fe-14mm-f1-8-gm-built-like-a-tank\"\u003eSony FE 14mm F1.8 GM Built Like A Tank \u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003eThe \u003ca href=\"https:\/\/www.georges.com.au\/sony-fe-14mm-f-1-8-gm-lens.html\" target=\"_blank\" data-mce-href=\"https:\/\/www.georges.com.au\/sony-fe-14mm-f-1-8-gm-lens.html\"\u003eSony FE 14mm F1.8 GM\u003c\/a\u003e is the sort of lens that can roll around in your camera bag on an extreme hike and suffer no damage. It is built like a tank, and thanks to its compact form and lightweight body, you can take it anywhere in your kit and not notice it. But there's so much more to the new \u003ca href=\"https:\/\/www.georges.com.au\/sony-fe-14mm-f-1-8-gm-lens.html\" target=\"_blank\" data-mce-href=\"https:\/\/www.georges.com.au\/sony-fe-14mm-f-1-8-gm-lens.html\"\u003eFE 14mm F1.8 GM\u003c\/a\u003e than just being a small lens. Sony has managed to pack amazing features and performance into the dust and moisture-sealed lens - let's take a closer look.\u003c\/p\u003e\n\u003cp\u003eThe \u003ca href=\"https:\/\/www.georges.com.au\/sony-fe-14mm-f-1-8-gm-lens.html\" target=\"_blank\" data-mce-href=\"https:\/\/www.georges.com.au\/sony-fe-14mm-f-1-8-gm-lens.html\"\u003eSony FE 14mm F1.8 GM\u003c\/a\u003e ultra-wide provides a 14mm fixed focal range to capture an insane field of view. The front lens element protrudes like a bubble, and the fixed petal-shaped lens hood protects it. But what about filters? If I am going to use it for landscape photography, how can I attach filters? Sony answers this call by featuring a rear filter mount - while not everyone's cup of tea, they certainly are growing in popularity.\u003c\/p\u003e\n\u003cp\u003eSony GM lenses are providing more consistency than ever in some of their core features. The \u003ca href=\"https:\/\/www.georges.com.au\/sony-fe-14mm-f-1-8-gm-lens.html\" target=\"_blank\" data-mce-href=\"https:\/\/www.georges.com.au\/sony-fe-14mm-f-1-8-gm-lens.html\"\u003eFE 14mm F1.8\u003c\/a\u003e is no exception as it features external features to support photographers and videographers. For starters, the Focus Hold button is a customisable function button. Plus, it features an AF\/MF switch for quick access to focus modes. Finally, the aperture ring has a nice amount of travel, is marked, and has a nice click for feedback. But for silent shooting, you can use the On\/Off switch.\u003c\/p\u003e\n\u003cp\u003eOn the inside, the magic continues with 14 lens elements in 11 groups. Sony has optimised distortion and aberration correction in the \u003ca href=\"https:\/\/www.georges.com.au\/sony-fe-14mm-f-1-8-gm-lens.html\" target=\"_blank\" data-mce-href=\"https:\/\/www.georges.com.au\/sony-fe-14mm-f-1-8-gm-lens.html\"\u003eFE 14mm F1.8 GM\u003c\/a\u003e. They have done so with two extreme aspherical elements, a standard aspherical element, two extra-low dispersion elements and a single Super ED element. It is the complete package suited to precision photography in any light.\u003c\/p\u003e\n\u003ch3 id=\"focus-performance-is-the-fe-14mm-f1-8-lens-quick\"\u003eFocus Performance - Is The FE 14mm F1.8 Lens Quick?\u003c\/h3\u003e\n\u003cp\u003eIt's no secret that Sony is the industry leader in autofocus performance. The Alpha series of cameras deliver impressive focus speeds, especially when paired with the GM lenses. The \u003ca href=\"https:\/\/www.georges.com.au\/sony-fe-14mm-f-1-8-gm-lens.html\" target=\"_blank\" data-mce-href=\"https:\/\/www.georges.com.au\/sony-fe-14mm-f-1-8-gm-lens.html\"\u003eSony FE 14mm F1.8\u003c\/a\u003e provides exceptional focus capture thanks to the pair of motors driving the XD Linear Motor system. Combined with the impressive phase detection pixels on the image sensor, the 14mm provide fast, quiet and accurate outcomes every time. \u003cbr\u003e\u003c\/p\u003e\n\u003ch3 id=\"best-use-for-this-impressive-ultra-wide-lens\"\u003eBest Use for This Impressive Ultra-Wide Lens\u003c\/h3\u003e\n\u003cp\u003eSony has considered many photographic use cases for their new \u003ca href=\"https:\/\/www.georges.com.au\/sony-fe-14mm-f-1-8-gm-lens.html\" target=\"_blank\" data-mce-href=\"https:\/\/www.georges.com.au\/sony-fe-14mm-f-1-8-gm-lens.html\"\u003e14mm F1.8 GM\u003c\/a\u003e lens. Traditionally a wide-angle lens of this calibre suits landscape, astro and architectural photographers. The mixture of the ultra-wide-angle and the impressive F1.8 aperture are a recipe for need and desire. Many photographers have had to rely on wide zoom F2.8 lenses, whereas now they can reap the benefits that this lens has to offer. \u003cbr\u003e\u003c\/p\u003e\n\u003ch3 id=\"final-thoughts-on-the-sony-14mm-f1-8-g-master-lens\"\u003eFinal Thoughts on the Sony 14mm F1.8 G Master Lens\u003c\/h3\u003e\n\u003cp\u003eIf you don't mind a zoom, there are other wide-angle alternatives, such as the \u003ca href=\"https:\/\/www.georges.com.au\/sony-fe-12-24mm-f-2-8-gm-lens.html?fbclid=IwAR0GCpdBKdP0U7CZMd-XQRGJUh3wvIFJQYeMSuykyt4WUssdF2ts8PFn9jQ\" target=\"_blank\" data-mce-href=\"https:\/\/www.georges.com.au\/sony-fe-12-24mm-f-2-8-gm-lens.html?fbclid=IwAR0GCpdBKdP0U7CZMd-XQRGJUh3wvIFJQYeMSuykyt4WUssdF2ts8PFn9jQ\"\u003eSony FE 12-24mm f\/2.8 GM Lens\u003c\/a\u003e and \u003ca href=\"https:\/\/www.georges.com.au\/sony-fe-16-35mm-f-2-8-gm-lens.html?fbclid=IwAR15HPoVmv7msGtTAQ89xSBl1z5lkQWSdZPp4pfTN-rsAmH2NE2N0U3FQCE\" target=\"_blank\" data-mce-href=\"https:\/\/www.georges.com.au\/sony-fe-16-35mm-f-2-8-gm-lens.html?fbclid=IwAR15HPoVmv7msGtTAQ89xSBl1z5lkQWSdZPp4pfTN-rsAmH2NE2N0U3FQCE\"\u003eSony FE 16-35mm f\/2.8 GM Lens\u003c\/a\u003e. Both these lenses offer F2.8 as a fixed aperture; however, with F1.8 on offer, this could be the brightest lens in your kit.\u003c\/p\u003e\n\u003cp\u003eIf you already have the \u003ca href=\"https:\/\/www.georges.com.au\/sony-sel20f18g-fe-20mm-f1-8-g-large-aperture-ultra-wide-angle-prime-lens.html?fbclid=IwAR0kSdvhDIPeavMnOuE_u0DK53G_yABa82lEnKiC-3PqAoOiio7lNJ4F8-4\" target=\"_blank\" data-mce-href=\"https:\/\/www.georges.com.au\/sony-sel20f18g-fe-20mm-f1-8-g-large-aperture-ultra-wide-angle-prime-lens.html?fbclid=IwAR0kSdvhDIPeavMnOuE_u0DK53G_yABa82lEnKiC-3PqAoOiio7lNJ4F8-4\"\u003eSony's FE 20mm f\/1.8 G Lens\u003c\/a\u003e and \u003ca href=\"https:\/\/www.georges.com.au\/sony-35mm-f1-8-fixed-focal-lens-e-mount-lens.html?fbclid=IwAR3SQYSnc6G92v5T-FvnHi1VjhZW3vt3HOr_POrzNkXCz3Ov1x1yZG9h6WM\" target=\"_blank\" data-mce-href=\"https:\/\/www.georges.com.au\/sony-35mm-f1-8-fixed-focal-lens-e-mount-lens.html?fbclid=IwAR3SQYSnc6G92v5T-FvnHi1VjhZW3vt3HOr_POrzNkXCz3Ov1x1yZG9h6WM\"\u003eFE 35mm f\/1.8 Lens\u003c\/a\u003e, chances are you will have your eye on the new 14mm. Its minimum focus distance of under ten inches is impressive. So there's no doubt that you will be more creative when taking wide-angle shots of landscapes of architecture.\u003c\/p\u003e\n\u003cp\u003eAlso, don't forget that the focal hold button is present on the lens. Many photographers overlook this feature. Its advantage offers a programmable setting that gives you quick access when in the studio or out on location. Not many wide-angle lenses offer this, so that's a plus.\u003c\/p\u003e\n\u003cp\u003eOverall, you should expect extreme sharpness from this fixed focal length. Its selection of unique glass combined with coatings provides all the tech you need to get the shot. If you are interested in picking up one of these lenses for yourself, make sure you pre-order. There will be plenty of stock of the \u003ca href=\"https:\/\/www.georges.com.au\/sony-fe-14mm-f-1-8-gm-lens.html\" target=\"_blank\" data-mce-href=\"https:\/\/www.georges.com.au\/sony-fe-14mm-f-1-8-gm-lens.html\"\u003eSony FE 14mm F1.8 G Master\u003c\/a\u003e at Georges Cameras; however, you'll find these will run out the door quite quickly.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":42719079268519,"sku":"GC35-SEL14F18GM","price":1447.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0603\/4083\/0375\/files\/7437405388967-PL_3d796d08-f383-47f6-9226-9a895e2b2aaf.jpg?v=1777623863"},{"product_id":"sony-fe-200-600mm-f-5-6-6-3-g-oss-lens","title":"Sony FE 200-600mm f\/5.6-6.3 G OSS Lens","description":"\u003cp\u003eThe Sony FE 200-600mm f\/5.6-6.3 G OSS Lens is a powerful telephoto lens with optical image stabilization that ensures crisp, clear photos even at long distances. Its advanced design includes two Extra Low Dispersion (ED) glass elements and three aspherical lenses that help reduce aberration and distortion for sharp images. The Direct Drive Super Sonic Wave Motor (DDSSM) ensures fast and quiet autofocus, perfect for capturing fleeting moments in nature or action scenes on the sports field.\u003c\/p\u003e\n\u003cp\u003eWith a minimum focusing distance of 3 meters, you can get close to your subjects and capture their unique features with stunning detail. Enjoy the convenience of shooting handheld for longer periods with the lightweight, dust and moisture resistant construction. This lens is a must-have for photographers who want to take their work to the next level. It's the perfect companion for your Sony Alpha E-mount camera system.\u003c\/p\u003e\n\u003ch3\u003eFeatures:\u003c\/h3\u003e\n\u003cp\u003eA far-reaching telephoto zoom designed for full-frame E-mount mirrorless cameras, this 200-600mm lens is also compatible with APS-C models where it provides a 300-900mm equivalent focal length range.\u003c\/p\u003e\n\u003cp\u003eA maximum aperture range of f\/5.6-6.3 helps minimize size and weight while providing excellent performance in a variety of applications.\u003c\/p\u003e\n\u003cp\u003eFive extra-low dispersion elements are featured in the lens design and help to control chromatic aberrations and reduce colour fringing for increased clarity and colour fidelity.\u003c\/p\u003e\n\u003cp\u003eOne aspherical element is placed at the rear of the optical design and reduces distortion and spherical aberrations in order to produce a high degree of sharpness and accurate rendering.\u003c\/p\u003e\n\u003cp\u003eA Nano AR Coating has been applied to minimize surface reflections, flare, and ghosting for increased contrast and colour rendering in strong lighting conditions.\u003c\/p\u003e\n\u003cp\u003eOptical SteadyShot image stabilization helps to minimize the appearance of camera shake for sharper imagery when shooting handheld with slower shutter speeds. This stabilization system has three dedicated modes, including panning and viewfinder stabilization priority settings, and can also be combined with a select camera's sensor-shift type image stabilization for more effective control of camera blur.\u003c\/p\u003e\n\u003cp\u003eA Direct Drive Super Sonic wave Motor (DDSSM) AF system provides quick, quiet, and precise autofocus performance and full-time MF override, and Linear Response MF also contributes to more natural, intuitive manual focus control.\u003c\/p\u003e\n\u003cp\u003eMinimum focusing distance of 7.9', along with a maximum magnification of 0.2x, benefits portraiture and headshots.\u003c\/p\u003e\n\u003cp\u003eFocus range limiter and focus hold controls offer more intuitive handling and faster performance when photographing moving subjects.\u003c\/p\u003e\n\u003cp\u003eInternal zoom design limits the overall length of the lens while zooming for more intuitive and comfortable handling.\u003c\/p\u003e\n\u003cp\u003eDust and weather-sealed construction benefits using the lens in inclement shooting conditions.\u003c\/p\u003e\n\u003cp\u003eThe front lens element features a fluorine coating to protect against smudges and dust from adhering to the glass surface.\u003c\/p\u003e\n\u003cp\u003eA rounded 11-blade diaphragm contributes to a pleasing bokeh quality when employing selective focus techniques.\u003c\/p\u003e\n\u003cp\u003eRemovable rotating tripod mount permits quick switching from horizontal to vertical shooting orientations.\u003c\/p\u003e\n\u003cp\u003eCompatible with optional 1.4x and 2x FE teleconverters for further increasing the lens's reach.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":42719079334055,"sku":"GC35-SEL200600G","price":1998.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0603\/4083\/0375\/files\/7437405520039-PL_dda9c76d-e846-41d9-94eb-302eb3850f8d.jpg?v=1777623863"},{"product_id":"sony-fe-20mm-f-1-8-g-lens","title":"Sony FE 20mm f\/1.8 G Lens","description":"\u003cp\u003eThe Sony FE 20mm f\/1.8 G Lens offers a wide angle range with an ultra fast aperture for capturing stunning images. With an 84° angle of view, this lens is perfect for shooting landscapes, night scenes, street photography and more. It features high-precision optics for excellent resolution and contrast, as well as a fast maximum aperture of f\/1.8 for greater low-light performance and beautiful background blur.\u003c\/p\u003e\n\u003cp\u003eThe lens also boasts a unique Direct Drive Super Sonic Wave Motor (DDSSM) to ensure fast, quiet autofocus, even when shooting in dimly lit conditions. With its lightweight design and dust- and moisture-resistant construction, this is the perfect lens for any photographer looking to capture stunning images with ease. So, whether you're shooting landscapes or night scenes, the Sony FE 20mm f\/1.8 G Lens is ready to help you create your photos with beautiful clarity and detail.\u003c\/p\u003e\n\u003ch3\u003eFeatures:\u003c\/h3\u003e\n\u003cp\u003eAn ultra-wide prime lens is designed for full-frame Sony E-mount mirrorless cameras but can also be used with APS-C models where it provides a 30mm equivalent focal length.\u003c\/p\u003e\n\u003cp\u003eBright f\/1.8 maximum aperture suits working in difficult lighting conditions and helps to maintain a relatively compact form factor.\u003c\/p\u003e\n\u003cp\u003eTwo AA (Advanced Aspherical) elements help to greatly reduce distortion and spherical aberrations in order to accurately render scenes with a high degree of sharpness.\u003c\/p\u003e\n\u003cp\u003eThree extra-low dispersion elements reduce colour fringing and chromatic aberrations for improved clarity and colour accuracy.\u003c\/p\u003e\n\u003cp\u003eA Nano AR Coating has been applied to minimize surface reflections, flare, and ghosting for increased contrast and colour rendering in strong lighting conditions.\u003c\/p\u003e\n\u003cp\u003eDual XD Linear Motor system provides quick, quiet, and precise autofocus performance and also contributes to more natural, intuitive manual focus control. An AF\/MF switch is located on the lens barrel for tactile control over this setting.\u003c\/p\u003e\n\u003cp\u003eCustomizable focus hold buttons are present on the lens barrel for intuitive tactile control and rapid access to select settings.\u003c\/p\u003e\n\u003cp\u003eThe physical aperture ring can be de-clicked for smooth, silent aperture switching to benefit video applications.\u003c\/p\u003e\n\u003cp\u003eDust- and moisture-sealed design better permits working in inclement conditions and rubberized control rings benefit handling in colder temperatures.\u003c\/p\u003e\n\u003cp\u003eFluorine-coated front element resists dust, moisture, and fingerprints and is easy to clean.\u003c\/p\u003e\n\u003cp\u003eRounded nine-blade diaphragm contributes to a pleasing bokeh quality when employing selective focus techniques.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":42719079694503,"sku":"GC35-SEL20F18G","price":1229.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0603\/4083\/0375\/files\/7437406077095-PL_3c2f10e5-f64d-40f4-ba6e-6a229a1b7cee.jpg?v=1777623868"},{"product_id":"sony-fe-24mm-f-1-4-gm-lens","title":"Sony FE 24mm f\/1.4 GM Lens","description":"\u003cp dir=\"ltr\" class=\"relative m-0 mb-1 mt-2 last:mb-0\"\u003e\u003cspan\u003eThe Sony FE 24mm f\/1.4 GM Lens is a professional-grade wide-angle prime lens designed for full-frame E-mount cameras. It boasts a bright, fast f\/1.4 maximum aperture that produces beautiful bokeh and excellent low light performance. The 11 elements in 9 groups optical design helps battle aberrations, while the Nano AR Coating helps reduce flares and ghosting. Its Direct Drive SSM focusing system ensures fast and accurate autofocus performance. For a more tactile experience, the lens features a smooth focus ring with linear response MF for fine manual control over your shots. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\" class=\"relative m-0 mb-1 mt-2 last:mb-0\"\u003e\u003cspan\u003eThe combination of quality optics, robust construction and intuitive controls make this an ideal lens for professionals and enthusiasts alike. Whether you’re shooting landscapes, street photography or portraits, the Sony FE 24mm f\/1.4 GM Lens delivers stunning results every time. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\" class=\"relative m-0 mb-1 mt-2 last:mb-0\"\u003e\u003cspan\u003eSo if you’re looking for a versatile wide-angle prime lens with amazing image quality, look no further than the Sony FE 24mm f\/1.4 GM Lens. You won’t be disappointed!\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong style=\"font-size: 0.875rem;\"\u003eFeatures:\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eVersatile wide-angle prime is designed for full-frame Sony E-mount mirrorless cameras, however can also be used on APS-C models where it provides a 36mm equivalent focal length.\u003c\/p\u003e\n\u003cp\u003eNotably fast f\/1.4 maximum aperture benefits working in difficult lighting conditions and also affords increased control over depth of field.\u003c\/p\u003e\n\u003cp\u003eTwo XA elements are incorporated into the optical design, which features superior surface precision for effective control over astigmatism, field curvature, coma, and other spherical aberrations.\u003c\/p\u003e\n\u003cp\u003eThree extra-low dispersion elements are featured in the lens design and help to reduce chromatic aberrations and colour fringing for improved clarity and colour neutrality.\u003c\/p\u003e\n\u003cp\u003eA Nano AR Coating has been applied to reduce surface reflections, flare, and ghosting for increased contrast and colour rendering in strong lighting conditions.\u003c\/p\u003e\n\u003cp\u003eA Direct Drive Super Sonic wave Motor AF system and internal focus mechanism provides quick, quiet, and precise autofocus performance and also contributes to more natural, intuitive manual focus control.\u003c\/p\u003e\n\u003cp\u003eA focus hold button is present on the lens barrel for intuitive tactile control and rapid access to select settings.\u003c\/p\u003e\n\u003cp\u003eThe physical aperture ring can be de-clicked for smooth, silent aperture switching to benefit video applications.\u003c\/p\u003e\n\u003cp\u003eDust- and moisture-sealed design better permits working in inclement conditions and rubberized control rings benefit handling in colder temperatures.\u003c\/p\u003e\n\u003cp\u003eFluorine-coated front element resists dust, moisture, and fingerprints and is easy to clean.\u003c\/p\u003e\n\u003cp\u003eRounded 11-blade diaphragm contributes to a pleasing bokeh quality when employing selective focus techniques.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":42719079792807,"sku":"GC35-SEL24F14GM","price":1649.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0603\/4083\/0375\/files\/BtPhRFj.jpg?v=1778418159"},{"product_id":"sony-fe-24mm-f-2-8-g-lens","title":"Sony FE 24mm f\/2.8 G Lens","description":"\u003cp\u003e\u003cstrong\u003e\u003c\/strong\u003eSony has just announced not one, not two, but three new compact prime lenses fulfilling the 'Lens Trilogy'. Sony has certainly been very busy lately with the recent launch of the 35mm and \u003ca href=\"https:\/\/review.georges.com.au\/2021\/03\/17\/sonys-impossible-fe-50mm-f1-2-gm\/\"\u003eFE 50mm F1.2 GM\u003c\/a\u003e lenses and the recently announced \u003ca href=\"https:\/\/review.georges.com.au\/2021\/01\/27\/sony-a1-review-one-mirrorless-camera-to-rule-them-all\/\"\u003eSony Alpha 1\u003c\/a\u003e. The new G Lens Trilogy includes a \u003ca href=\"https:\/\/www.georges.com.au\/sony-fe-24mm-f-2-8-g-lens.html\"\u003eFE 24mm f\/2.8 G\u003c\/a\u003e, \u003ca href=\"https:\/\/www.georges.com.au\/sony-fe-40mm-f-2-5-g-lens.html\"\u003eFE 40mm f\/2.5 G\u003c\/a\u003e and \u003ca href=\"https:\/\/www.georges.com.au\/sony-fe-50mm-f-2-5-g-lens.html\"\u003eFE 50mm f\/2.5 G\u003c\/a\u003e. If you're a Sony prime shooter and were hoping for a smaller and more compact kit, Sony has just answered your prayers.\u003c\/p\u003e\n\u003cp\u003eThese new Sony lenses have the same dimensions and are all within a few grams of weight from each other. With superb and surprising features, these G lenses are not throw away kit options. Designed to support Sony's blistering fast autofocus performance and image quality, the G lens options are a welcome addition to the Sony stable.\u003c\/p\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003ch2\u003e\u003c\/h2\u003e\n\u003ch2 id=\"what-is-the-build-quality-like\"\u003eWhat Is The Build Quality Like?\u003c\/h2\u003e\n\u003cp\u003eEach of the three Sony lenses features solid construction with surprising features both inside and out. It is especially surprising in a group of lenses that are only Œ¶68 x 45mm and weigh 162g, 173g and 174g. Even with all three of the new G Lens Trilogy offerings, your kit will be only 500g but whatever stellar Sony Alpha body you prefer.\u003c\/p\u003e\n\u003cp\u003eThe \u003ca href=\"https:\/\/www.georges.com.au\/sony-fe-24mm-f-2-8-g-lens.html\"\u003e24mm f\/2.8 G\u003c\/a\u003e, \u003ca href=\"https:\/\/www.georges.com.au\/sony-fe-40mm-f-2-5-g-lens.html\"\u003e40mm f\/2.5 G\u003c\/a\u003e and \u003ca href=\"https:\/\/www.georges.com.au\/sony-fe-50mm-f-2-5-g-lens.html\"\u003e50mm f\/2.5 G\u003c\/a\u003e all share the same durable build quality ideal for any photography or videography application. The construction of each of the lens barrels and hoods contain high-quality aluminium to maintain lightness. In true Sony fashion, all markings on the lens trilogy are both etched and clearly marked for ease of control.\u003c\/p\u003e\n\u003cp\u003eThe aperture ring has a great level of travel with nice clicking action - you can even turn this function off for video applications. The focus ring is ridged and glides, with just the right amount of resistance. What's more, each of the three lenses features a Focus Mode Switch and Focus Hold Button for optimal performance in either Autofocus or Manual.\u003c\/p\u003e\n\u003cp\u003eWhat's more, thanks to the G lens trilogy's consistent dimensions, the same 49mm filter thread is present on each lens. As a result, changing filters is seamless between each of the lenses. Finally, the lenses are dust and moisture-sealed to withstand most conditions.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch2 id=\"is-the-autofocus-performance-good-on-the-new-sony-lenses\"\u003eIs The Autofocus Performance Good On The New Sony Lenses?\u003c\/h2\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eTrue to Sony's industry-leading performance in autofocus, the new G lens trilogy delivers fast and accurate focus. The \u003ca href=\"https:\/\/www.georges.com.au\/sony-fe-24mm-f-2-8-g-lens.html\"\u003e24mm f\/2.8 G\u003c\/a\u003e, \u003ca href=\"https:\/\/www.georges.com.au\/sony-fe-40mm-f-2-5-g-lens.html\"\u003e40mm f\/2.5 G\u003c\/a\u003e and \u003ca href=\"https:\/\/www.georges.com.au\/sony-fe-50mm-f-2-5-g-lens.html\"\u003e50mm f\/2.5 G\u003c\/a\u003e are each supported by a pair of linear motors. What's more, these motors ensure precision performance in autofocus tracking modes as delivered by Sony's stunning Alpha cameras.\u003c\/p\u003e\n\u003cp\u003eFor videographers wishing to use compact primes, the G lenses feature Linear Response MF for precise control. The two linear motors operate in near silence and with no vibration - making them perfect for video recording where audio is critical. Plus, by de-clicking the aperture ring, you have the perfect lens trio for your next video project.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch2 id=\"how-do-the-sony-lenses-fair-for-image-quality\"\u003eHow Do The Sony Lenses Fair For Image Quality?\u003c\/h2\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eThanks to the grouping of lens elements and the use of an Extra-low Dispersion element in each lens, image quality is superb. Plus, thanks to the precision build and grouping of aspherical elements, all common forms of aberration have been corrected. Plus, the Sony lens trilogy eliminates chromatic aberration and fringing due to the ED element's placement.\u003c\/p\u003e\n\u003cp\u003eAs a result, Sony G lenses deliver outstanding image quality in all conditions. The fast apertures of F2.5 and F2.8 ensure optimal light and subject separation with gorgeous blur and bokeh. These new lenses from Sony will delight with stunning images and crystal clear video recording every time.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch2 id=\"3-new-sony-lenses-for-you-to-choose-from\"\u003e3 New Sony Lenses For You To Choose From\u003c\/h2\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eSony is putting others to shame with their constant camera and lens releases. While it is not unusual to see a manufacturer release lenses at this time of year, it is interesting to see three Sony lenses released simultaneously. However you look at it, Sony is telling the world they are here for photographers and videographers. So, with a constantly growing range, there's bound to be a lens to suit you.\u003c\/p\u003e\n\u003cp\u003eAll three lenses were designed without the heavy price tag. Each has its own use case. The \u003ca href=\"https:\/\/www.georges.com.au\/sony-fe-24mm-f-2-8-g-lens.html\"\u003e24mm f\/2.8 G\u003c\/a\u003e Lens will appeal to landscape and travel photographers, whereas the \u003ca href=\"https:\/\/www.georges.com.au\/sony-fe-40mm-f-2-5-g-lens.html\"\u003e40mm f\/2.5 G\u003c\/a\u003e and \u003ca href=\"https:\/\/www.georges.com.au\/sony-fe-50mm-f-2-5-g-lens.html\"\u003e50mm f\/2.5 G\u003c\/a\u003e lens will be well suited for portraiture work. Ensure you stay tuned for our full review of these lenses. In the meantime, make sure you order them now, as the first shipment is likely to go quickly!\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":42719079923879,"sku":"GC35-SEL24F28G","price":599.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0603\/4083\/0375\/files\/7437406437543-PL_aa2356b8-0c05-45b8-ba2a-c2c720dab5e3.jpg?v=1777623868"},{"product_id":"sony-fe-35mm-f-1-4-gm-lens-with-bonus-nisi-filter-kit","title":"Sony FE 35mm f\/1.4 GM Lens","description":"\u003cp\u003eThe Sony FE 35mm F1.4 GM Lens is a must-have in any photographer's kit. Featuring a wide and fast maximum aperture of f\/1.4, it delivers stunningly sharp images with excellent contrast and resolution across the entire frame - even when shooting in low light conditions! It also boasts an advanced optical design that includes 14 elements arranged into 11 groups, including 2 XA (extreme aspherical) elements for superior corner-to-corner sharpness and distortion control, plus Nano AR Coating to reduce flare and ghosting.\u003c\/p\u003e\n\u003cp\u003eThe lens also features a Direct Drive SSM focusing system that offers both silent and accurate autofocus performance - perfect when capturing action or subjects in motion. With its rugged dust- and moisture-resistant construction, the Sony FE 35mm F1.4 GM Lens is ideal for any situation - indoors or out!\u003c\/p\u003e\n\u003cp\u003eWhether you're shooting landscapes, portraits, action shots, street photography, night scenes or anything in between - the Sony FE 35mm F1.4 GM Lens will take your images to new heights of quality and creativity. Go ahead – unleash your creative power with this incredible lens!\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":42719080218791,"sku":"GC35-SEL35F14GM","price":1609.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0603\/4083\/0375\/files\/BtPh5cx.jpg?v=1778418159"},{"product_id":"sony-fe-35mm-f-1-8-lens","title":"Sony FE 35mm f\/1.8 Lens","description":"\u003cp\u003eThe fast and compact FE 35mm f\/1.8 Lens from Sony provides a versatile wide-angle solution for your full-frame E-mount camera. It boasts a maximum aperture of f\/1.8 for selective focus effects and for working in low-light conditions. To help ensure high-quality imaging in a range of conditions, the lens' aspherical element reduces aberrations and field curvature while maintaining contrast and edge-to-edge sharpness. For fast, responsive focusing, the 35mm uses a linear motor and internal focus design, while a customizable focus hold button locks focus when recomposing and can be set to activate other functions, including Eye AF, AF On, Aperture Preview, Shot Result Preview, or Bright Monitoring among others. Also, this lens has a dust- and moisture-resistant construction that will permit operation in less-than-ideal weather conditions. Additionally, it has a nine-blade circular diaphragm for smooth bokeh.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003ch3\u003eFeatures:\u003c\/h3\u003e\n\u003cp\u003eCovering a wide-angle perspective, this compact 35mm will pair nicely with Sony's full-frame E-mount cameras. It can also be used on APS-C format cameras where it will provide a 52.5mm equivalent focal length.\u003c\/p\u003e\n\u003cp\u003eA fast f\/1.8 maximum aperture provides the ability to create images with a shallow depth of field as well as work in low-light conditions.\u003c\/p\u003e\n\u003cp\u003eCustomizable focus hold button locks focus when recomposing and can be set to activate other functions, including Eye AF, AF On, Aperture Preview, Shot Result Preview, or Bright Monitoring among others.\u003c\/p\u003e\n\u003cp\u003eAn aspheric element is incorporated in the lens design to reduce aberrations and field curvature while maintaining contrast and sharpness.\u003c\/p\u003e\n\u003cp\u003eA linear autofocus motor and internal focus design provide quick and precise autofocus performance and enable accurate and silent focusing while recording videos.\u003c\/p\u003e\n\u003cp\u003eAF\/MF switch on the lens barrel conveniently allows for fast selection between autofocus or manual focus without having to access any menus.\u003c\/p\u003e\n\u003cp\u003eDust- and moisture-sealed design better permits working in inclement conditions and rubberized control rings benefit handling in colder temperatures.\u003c\/p\u003e\n\u003cp\u003eThe rounded nine-blade diaphragm contributes to a pleasing bokeh quality when employing selective focus techniques.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":42719080284327,"sku":"GC35-SEL35F18F","price":649.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0603\/4083\/0375\/files\/7437406863527-PL_3b0f0f03-d794-47c1-9e8c-664777edafbe.jpg?v=1777623873"},{"product_id":"sony-fe-40mm-f-2-5-g-lens","title":"Sony FE 40mm f\/2.5 G Lens","description":"\u003cp\u003eSony has just announced not one, not two, but three new compact prime lenses fulfilling the \"Lens Trilogy\". Sony has certainly been very busy lately with the recent launch of the 35mm and \u003ca href=\"https:\/\/review.georges.com.au\/2021\/03\/17\/sonys-impossible-fe-50mm-f1-2-gm\/\"\u003eFE 50mm F1.2 GM\u003c\/a\u003e lenses and the recently announced \u003ca href=\"https:\/\/review.georges.com.au\/2021\/01\/27\/sony-a1-review-one-mirrorless-camera-to-rule-them-all\/\"\u003eSony Alpha 1\u003c\/a\u003e. The new G Lens Trilogy includes a \u003ca href=\"https:\/\/www.georges.com.au\/sony-fe-24mm-f-2-8-g-lens.html\"\u003eFE 24mm f\/2.8 G\u003c\/a\u003e, \u003ca href=\"https:\/\/www.georges.com.au\/sony-fe-40mm-f-2-5-g-lens.html\"\u003eFE 40mm f\/2.5 G\u003c\/a\u003e and \u003ca href=\"https:\/\/www.georges.com.au\/sony-fe-50mm-f-2-5-g-lens.html\"\u003eFE 50mm f\/2.5 G\u003c\/a\u003e. If you're a Sony prime shooter and were hoping for a smaller and more compact kit, Sony has just answered your prayers.\u003c\/p\u003e\n\u003cp\u003eThese new Sony lenses have the same dimensions and are all within a few grams of weight from each other. With superb and surprising features, these G lenses are not throw away kit options. Designed to support Sony's blistering fast autofocus performance and image quality, the G lens options are a welcome addition to the Sony stable.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSony 40mm f\/2.5 G Specifications\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eMaximum Aperture: F2.5\u003c\/li\u003e\n\u003cli\u003eMinimum Aperture: F22\u003c\/li\u003e\n\u003cli\u003eLens Elements: 9 elements in 9 groups, including 1 ED element (Extra-low Dispersion)\u003c\/li\u003e\n\u003cli\u003eMinimum Focus Distance: 25cm\u003c\/li\u003e\n\u003cli\u003eFilter Size: 49mm\u003c\/li\u003e\n\u003cli\u003eDimension: Œ¶68x45mm\u003c\/li\u003e\n\u003cli\u003eWeight: 173g\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003e\u003c\/h2\u003e\n\u003ch2 id=\"what-is-the-build-quality-like\"\u003eWhat Is The Build Quality Like?\u003c\/h2\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eEach of the three Sony lenses features solid construction with surprising features both inside and out. It is especially surprising in a group of lenses that are only Œ¶68 x 45mm and weigh 162g, 173g and 174g. Even with all three of the new G Lens Trilogy offerings, your kit will be only 500g but whatever stellar Sony Alpha body you prefer.\u003c\/p\u003e\n\u003cp\u003eThe \u003ca href=\"https:\/\/www.georges.com.au\/sony-fe-24mm-f-2-8-g-lens.html\"\u003e24mm f\/2.8 G\u003c\/a\u003e, \u003ca href=\"https:\/\/www.georges.com.au\/sony-fe-40mm-f-2-5-g-lens.html\"\u003e40mm f\/2.5 G\u003c\/a\u003e and \u003ca href=\"https:\/\/www.georges.com.au\/sony-fe-50mm-f-2-5-g-lens.html\"\u003e50mm f\/2.5 G\u003c\/a\u003e all share the same durable build quality ideal for any photography or videography application. The construction of each of the lens barrels and hoods contain high-quality aluminium to maintain lightness. In true Sony fashion, all markings on the lens trilogy are both etched and clearly marked for ease of control.\u003c\/p\u003e\n\u003cp\u003eThe aperture ring has a great level of travel with nice clicking action - you can even turn this function off for video applications. The focus ring is ridged and glides, with just the right amount of resistance. What's more, each of the three lenses features a Focus Mode Switch and Focus Hold Button for optimal performance in either Autofocus or Manual.\u003c\/p\u003e\n\u003cp\u003eWhat's more, thanks to the G lens trilogy's consistent dimensions, the same 49mm filter thread is present on each lens. As a result, changing filters is seamless between each of the lenses. Finally, the lenses are dust and moisture-sealed to withstand most conditions.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch2 id=\"is-the-autofocus-performance-good-on-the-new-sony-lenses\"\u003eIs The Autofocus Performance Good On The New Sony Lenses?\u003c\/h2\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eTrue to Sony's industry-leading performance in autofocus, the new G lens trilogy delivers fast and accurate focus. The \u003ca href=\"https:\/\/www.georges.com.au\/sony-fe-24mm-f-2-8-g-lens.html\"\u003e24mm f\/2.8 G\u003c\/a\u003e, \u003ca href=\"https:\/\/www.georges.com.au\/sony-fe-40mm-f-2-5-g-lens.html\"\u003e40mm f\/2.5 G\u003c\/a\u003e and \u003ca href=\"https:\/\/www.georges.com.au\/sony-fe-50mm-f-2-5-g-lens.html\"\u003e50mm f\/2.5 G\u003c\/a\u003e are each supported by a pair of linear motors. What's more, these motors ensure precision performance in autofocus tracking modes as delivered by Sony's stunning Alpha cameras.\u003c\/p\u003e\n\u003cp\u003eFor videographers wishing to use compact primes, the G lenses feature Linear Response MF for precise control. The two linear motors operate in near silence and with no vibration - making them perfect for video recording where audio is critical. Plus, by de-clicking the aperture ring, you have the perfect lens trio for your next video project.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch2 id=\"how-do-the-sony-lenses-fair-for-image-quality\"\u003eHow Do The Sony Lenses Fair For Image Quality?\u003c\/h2\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eThanks to the grouping of lens elements and the use of an Extra-low Dispersion element in each lens, image quality is superb. Plus, thanks to the precision build and grouping of aspherical elements, all common forms of aberration have been corrected. Plus, the Sony lens trilogy eliminates chromatic aberration and fringing due to the ED element's placement.\u003c\/p\u003e\n\u003cp\u003eAs a result, Sony G lenses deliver outstanding image quality in all conditions. The fast apertures of F2.5 and F2.8 ensure optimal light and subject separation with gorgeous blur and bokeh. These new lenses from Sony will delight with stunning images and crystal clear video recording every time.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch2 id=\"3-new-sony-lenses-for-you-to-choose-from\"\u003e3 New Sony Lenses For You To Choose From\u003c\/h2\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eSony is putting others to shame with their constant camera and lens releases. While it is not unusual to see a manufacturer release lenses at this time of year, it is interesting to see three Sony lenses released simultaneously. However you look at it, Sony is telling the world they are here for photographers and videographers. So, with a constantly growing range, there's bound to be a lens to suit you.\u003c\/p\u003e\n\u003cp\u003eAll three lenses were designed without the heavy price tag. Each has its own use case. The \u003ca href=\"https:\/\/www.georges.com.au\/sony-fe-24mm-f-2-8-g-lens.html\"\u003e24mm f\/2.8 G\u003c\/a\u003e Lens will appeal to landscape and travel photographers, whereas the \u003ca href=\"https:\/\/www.georges.com.au\/sony-fe-40mm-f-2-5-g-lens.html\"\u003e40mm f\/2.5 G\u003c\/a\u003e and \u003ca href=\"https:\/\/www.georges.com.au\/sony-fe-50mm-f-2-5-g-lens.html\"\u003e50mm f\/2.5 G\u003c\/a\u003e lens will be well suited for portraiture work. Ensure you stay tuned for our full review of these lenses. In the meantime, make sure you order them now, as the first shipment is likely to go quickly!\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":42719080644775,"sku":"GC35-SEL40F25G","price":729.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0603\/4083\/0375\/files\/7437407322279-PL_2b2e2697-a4a0-4377-8120-395d0bf527b6.jpg?v=1777623872"},{"product_id":"sony-fe-50mm-f-1-2-gm-lens","title":"Sony FE 50mm f\/1.2 GM Lens","description":"\u003cp\u003eThe Sony FE 50mm f\/1.2 GM Lens is a versatile and powerful lens that is perfect for any photographer looking to make a statement with their photos. With its large aperture and advanced optics, this lens lets you shoot with stunning clarity even in low-light environments. The fast autofocus system ensures sharp focus at all times, making sure that every shot looks razor-sharp. It also features an 11-blade circular diaphragm for beautiful bokeh effects and a dust and moisture resistant design for reliable use in harsher conditions.\u003c\/p\u003e\n\u003cp\u003eWhether you're shooting portraits or landscapes, the Sony FE 50mm f\/1.2 GM Lens will let you capture amazing images no matter where your creative eye takes you. With top-notch optics and light gathering power, this lens will make sure you always have the perfect shot. Get ready to wow your audience with breath-taking imagery - the Sony FE 50mm f\/1.2 GM Lens is a must-have for any serious photographer.\u003c\/p\u003e\n\u003ch2 id=\"sony-fe-50mm-f1-2-feature-packed-little-lens\"\u003eSony FE 50mm F1.2 - Feature-Packed Little Lens\u003c\/h2\u003e\n\u003cp\u003eThe \u003ca href=\"https:\/\/www.georges.com.au\/lenses-digital-slr-cameras\/shop-by-mount\/sony-full-frame-mirrorless-mount\/sony-fe-50mm-f-1-2-gm-lens.html\"\u003eSony FE 50mm F1.2 GM Prime\u003c\/a\u003e is incredibly compact and fits in the palm of your hand. Due to its solid build quality and premium grade features, it's a heavier prime lens at 778g. However, Sony still claims it to be the lightest and the smallest lens in its class. The hybrid metal and engineering-plastic housing deliver a dust and moisture resistant lens. There is ample sealing around all the rings, mount and buttons to face the harshest conditions. Pair it with a Sony digital mirrorless camera such as the Sony a7R IV, and you have a weather-sealed kit.\u003c\/p\u003e\n\u003cp\u003eIn terms of external features, there's plenty to touch and play with. Starting with the focus ring, it is incredibly smooth and responsive with fine linear focus control. The aperture ring is broad and clearly marked, with each f-stop also engraved into the ring. Thanks to the aperture control ring On\/Off switch, you can opt for audible clicks at each step or opt for entirely smooth and silent aperture control. The \u003ca href=\"https:\/\/www.georges.com.au\/lenses-digital-slr-cameras\/shop-by-mount\/sony-full-frame-mirrorless-mount\/sony-fe-50mm-f-1-2-gm-lens.html\"\u003eSony FE 50mm F1.2\u003c\/a\u003e also sports a Focus Hold button to lock in the desired focus - this can be further customised via the camera menu. Finally, the focus control switch provides a seamless transition between Manual and Auto Focus.\u003c\/p\u003e\n\u003ch2 id=\"sony-fe-50mm-f1-2-gm-extreme-performance\"\u003eSony FE 50mm F1.2 GM - Extreme Performance\u003c\/h2\u003e\n\u003cp\u003eIf you think a lot is going on with the outside of the \u003ca href=\"https:\/\/www.georges.com.au\/lenses-digital-slr-cameras\/shop-by-mount\/sony-full-frame-mirrorless-mount\/sony-fe-50mm-f-1-2-gm-lens.html\"\u003eSony 50mm F1.2 GM\u003c\/a\u003e, wait till you see it's internal performance. Thanks to an 11-bladed circular aperture control unit, the lens delivers exquisite bokeh with smooth and soft fall off. To further enhance this, Sony has done considerable work on eliminating spherical aberration. Plus, they've managed to squeeze in 14 ED glass lens elements in 10 groups, with three being XA (Extreme Aspherical) elements. These boast 0.01-micron surface precision for precision performance and quality. Combined with the AR Nano coating, the lens delivers outstanding resolution and contrast performance.\u003c\/p\u003e\n\u003cp\u003eAll of that glass needs to move in response to Sony's industry-leading focus performance. Fortunately, the \u003ca href=\"https:\/\/www.georges.com.au\/lenses-digital-slr-cameras\/shop-by-mount\/sony-full-frame-mirrorless-mount\/sony-fe-50mm-f-1-2-gm-lens.html\"\u003eSony 50mm F1.2 GM\u003c\/a\u003e incorporates four Sony XD (Extreme Dynamic) Liner Motors to adequately deliver fast, accurate and silent autofocus regardless of shooting video or still photography. Sony has constructed the 50mm with a 40cm minimal focus distance for beautiful close-up work.\u003c\/p\u003e\n\u003ch2 id=\"sonys-unparalleled-focusing-performance\"\u003eSony's Unparalleled Focusing Performance\u003c\/h2\u003e\n\u003cp\u003eThe \u003ca href=\"https:\/\/www.georges.com.au\/lenses-digital-slr-cameras\/shop-by-mount\/sony-full-frame-mirrorless-mount\/sony-fe-50mm-f-1-2-gm-lens.html\"\u003eSony 50mm F1.2 GM\u003c\/a\u003e prime lens delivers autofocus performance to perfectly match their best Alpha series cameras abilities. Driven by the four XD (Extreme Dynamic) Linear Motors, it achieves accurate focus in all lighting conditions, even wide open at F1.2. While the motors do the grunt work, the built-in algorithms deliver hyper-responsive control response without any hint of vibration - critical for video recording.\u003c\/p\u003e\n\u003cp\u003eWhen shooting video, the Linear Response MF function allows responsiveness to even the most subtle of focus changes. If you are capitalising on Sony's eye and face tracking, the 50mm F1.2 GM will never miss a moment.\u003c\/p\u003e\n\u003ch2 id=\"unbeatable-image-quality\"\u003eUnbeatable Image Quality\u003c\/h2\u003e\n\u003cp\u003eSo what do you get when you cross the fastest autofocus performance in the industry, extreme precision quality glass and Sony's faultless build and feature qualities? The answer is straightforward. The \u003ca href=\"https:\/\/www.georges.com.au\/lenses-digital-slr-cameras\/shop-by-mount\/sony-full-frame-mirrorless-mount\/sony-fe-50mm-f-1-2-gm-lens.html\"\u003eSony FE 50mm F1.2 GM\u003c\/a\u003e delivers unparalleled image quality with edge-to-edge sharpness and stunning resolution. Plus, with the F1.2 wide aperture, low light performance and subject separation are guaranteed. And for those that love to achieve dreamy bokeh in portrait shots, the \u003ca href=\"https:\/\/www.georges.com.au\/lenses-digital-slr-cameras\/shop-by-mount\/sony-full-frame-mirrorless-mount\/sony-fe-50mm-f-1-2-gm-lens.html\"\u003eFE 50mm F1.2\u003c\/a\u003e is sure to delight.\u003c\/p\u003e\n\u003ch2 id=\"final-thoughts-on-the-sony-fe-50mm-f1-2-gm-lens\"\u003eFinal Thoughts on the Sony FE 50mm F1.2 GM Lens\u003c\/h2\u003e\n\u003cp\u003eIt's important to keep in mind that this announcement is hot on the heels of the launch of the Sony FE 35mm F1.4 GM lens. You can check out our review of that brilliant lens \u003ca href=\"https:\/\/review.georges.com.au\/2021\/02\/17\/sony-35mm-f1-4-gm-lens\/\"\u003ehere\u003c\/a\u003e. Overall, the \u003ca href=\"https:\/\/www.georges.com.au\/lenses-digital-slr-cameras\/shop-by-mount\/sony-full-frame-mirrorless-mount\/sony-fe-50mm-f-1-2-gm-lens.html\"\u003eSony FE 50mm F1.2 GM\u003c\/a\u003e offers Sony shooters unbeatable optical performance in a compact body. If nothing else, this is the lens that will turn many old-school shooters to take up Sony. Be sure to order your copy of the \u003ca href=\"https:\/\/www.georges.com.au\/lenses-digital-slr-cameras\/shop-by-mount\/sony-full-frame-mirrorless-mount\/sony-fe-50mm-f-1-2-gm-lens.html\"\u003eSony FE 50mm F1.2 GM\u003c\/a\u003e prime lens either in-store or online at Georges Cameras\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":42719080710311,"sku":"GC35-SEL50F12GM","price":2110.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0603\/4083\/0375\/files\/BtPh78Q.jpg?v=1778418163"},{"product_id":"sony-fe-50mm-f-1-8-lens","title":"Sony FE 50mm f\/1.8 Lens","description":"\u003cp\u003eA simple, bright, and lightweight normal prime, the FE 50mm f\/1.8 from Sony is a versatile normal-length prime lens designed for full-frame E-mount mirrorless cameras. Its sleek design makes it well-suited for everyday shooting, while the fast f\/1.8 maximum aperture benefits working in low-light conditions as well as offers increased control over depth of field for selective focus imagery. The optical design incorporates one aspherical element to control spherical aberrations, an employs a double-gauss configuration in order to realize sharper, clearer image quality throughout the aperture range with reduced field curvature. A DC actuator is also employed to provide quick and precise autofocus performance that is also quiet to suit video recording applications. Additionally, a rounded seven-blade diaphragm is featured to render out-of-focus highlights with a smooth, circular appearance. Characterized by its straight-forward design, this go-to lens balances both ease of handling along with enhanced image quality.\u003c\/p\u003e\n\u003ch3\u003eFeatures:\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003eNormal-length 50mm prime lens is designed for full-frame Sony E-mount mirrorless cameras, however, can also be used with APS-C models where it will provide a 75mm equivalent focal length.\u003c\/p\u003e\n\u003cp\u003eFast f\/1.8 maximum aperture benefits working in difficult lighting conditions and also avails greater control over focus placement for working with shallow depth of field techniques.\u003c\/p\u003e\n\u003cp\u003eOne aspherical element is incorporated in the lens design to reduce astigmatism, field curvature, coma, and other monochromatic aberrations.\u003c\/p\u003e\n\u003cp\u003eDouble-gauss optical configuration helps to reduce field curvature and distortions for more consistent image quality from edge-to-edge.\u003c\/p\u003e\n\u003cp\u003eDC actuator motor offers quick, quiet, and accurate autofocus performance to suit both stills and video applications.\u003c\/p\u003e\n\u003cp\u003eMetal bayonet offers increased durability and a solid feel when mounting the lens.\u003c\/p\u003e\n\u003cp\u003eRounded seven-blade diaphragm contributes to a pleasing bokeh quality when employing selective focus techniques.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":42719080841383,"sku":"GC35-SEL50F18F","price":388.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0603\/4083\/0375\/files\/7437407453351-PL_f63fbd29-6c48-40f0-b866-342854587f10.jpg?v=1777623877"},{"product_id":"sony-fe-50mm-f-2-5-g-lens","title":"Sony FE 50mm f\/2.5 G Lens","description":"\u003cp\u003eSony has just announced not one, not two, but three new compact prime lenses fulfilling the  \"Lens Trilogy\". Sony has certainly been very busy lately with the recent launch of the 35mm and \u003ca href=\"https:\/\/review.georges.com.au\/2021\/03\/17\/sonys-impossible-fe-50mm-f1-2-gm\/\"\u003eFE 50mm F1.2 GM\u003c\/a\u003e lenses and the recently announced \u003ca href=\"https:\/\/review.georges.com.au\/2021\/01\/27\/sony-a1-review-one-mirrorless-camera-to-rule-them-all\/\"\u003eSony Alpha 1\u003c\/a\u003e. The new G Lens Trilogy includes a \u003ca href=\"https:\/\/www.georges.com.au\/sony-fe-24mm-f-2-8-g-lens.html\"\u003eFE 24mm f\/2.8 G\u003c\/a\u003e, \u003ca href=\"https:\/\/www.georges.com.au\/sony-fe-40mm-f-2-5-g-lens.html\"\u003eFE 40mm f\/2.5 G\u003c\/a\u003e and \u003ca href=\"https:\/\/www.georges.com.au\/sony-fe-50mm-f-2-5-g-lens.html\"\u003eFE 50mm f\/2.5 G\u003c\/a\u003e. If you're a Sony prime shooter and were hoping for a smaller and more compact kit, Sony has just answered your prayers.\u003c\/p\u003e\n\u003cp\u003eThese new Sony lenses have the same dimensions and are all within a few grams of weight from each other. With superb and surprising features, these G lenses are not throw away kit options. Designed to support Sony's blistering fast autofocus performance and image quality, the G lens options are a welcome addition to the Sony stable.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSony 50mm f\/2.5 G Specifications\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eMaximum Aperture: F2.5\u003c\/li\u003e\n\u003cli\u003eMinimum Aperture: F22\u003c\/li\u003e\n\u003cli\u003eLens Elements: 9 elements in 9 groups, including 1 ED element (Extra-low Dispersion)\u003c\/li\u003e\n\u003cli\u003eMinimum Focus Distance: 31cm\u003c\/li\u003e\n\u003cli\u003eFilter Size: 49mm\u003c\/li\u003e\n\u003cli\u003eDimension: Œ¶68x45mm\u003c\/li\u003e\n\u003cli\u003eWeight: 174g\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003e\u003c\/h2\u003e\n\u003ch2 id=\"what-is-the-build-quality-like\"\u003eWhat Is The Build Quality Like?\u003c\/h2\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eEach of the three Sony lenses features solid construction with surprising features both inside and out. It is especially surprising in a group of lenses that are only Œ¶68 x 45mm and weigh 162g, 173g and 174g. Even with all three of the new G Lens Trilogy offerings, your kit will be only 500g but whatever stellar Sony Alpha body you prefer.\u003c\/p\u003e\n\u003cp\u003eThe \u003ca href=\"https:\/\/www.georges.com.au\/sony-fe-24mm-f-2-8-g-lens.html\"\u003e24mm f\/2.8 G\u003c\/a\u003e, \u003ca href=\"https:\/\/www.georges.com.au\/sony-fe-40mm-f-2-5-g-lens.html\"\u003e40mm f\/2.5 G\u003c\/a\u003e and \u003ca href=\"https:\/\/www.georges.com.au\/sony-fe-50mm-f-2-5-g-lens.html\"\u003e50mm f\/2.5 G\u003c\/a\u003e all share the same durable build quality ideal for any photography or videography application. The construction of each of the lens barrels and hoods contain high-quality aluminium to maintain lightness. In true Sony fashion, all markings on the lens trilogy are both etched and clearly marked for ease of control.\u003c\/p\u003e\n\u003cp\u003eThe aperture ring has a great level of travel with nice clicking action - you can even turn this function off for video applications. The focus ring is ridged and glides, with just the right amount of resistance. What's more, each of the three lenses features a Focus Mode Switch and Focus Hold Button for optimal performance in either Autofocus or Manual.\u003c\/p\u003e\n\u003cp\u003eWhat's more, thanks to the G lens trilogy's consistent dimensions, the same 49mm filter thread is present on each lens. As a result, changing filters is seamless between each of the lenses. Finally, the lenses are dust and moisture-sealed to withstand most conditions.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch2 id=\"is-the-autofocus-performance-good-on-the-new-sony-lenses\"\u003eIs The Autofocus Performance Good On The New Sony Lenses?\u003c\/h2\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eTrue to Sony's industry-leading performance in autofocus, the new G lens trilogy delivers fast and accurate focus. The \u003ca href=\"https:\/\/www.georges.com.au\/sony-fe-24mm-f-2-8-g-lens.html\"\u003e24mm f\/2.8 G\u003c\/a\u003e, \u003ca href=\"https:\/\/www.georges.com.au\/sony-fe-40mm-f-2-5-g-lens.html\"\u003e40mm f\/2.5 G\u003c\/a\u003e and \u003ca href=\"https:\/\/www.georges.com.au\/sony-fe-50mm-f-2-5-g-lens.html\"\u003e50mm f\/2.5 G\u003c\/a\u003e are each supported by a pair of linear motors. What's more, these motors ensure precision performance in autofocus tracking modes as delivered by Sony's stunning Alpha cameras.\u003c\/p\u003e\n\u003cp\u003eFor videographers wishing to use compact primes, the G lenses feature Linear Response MF for precise control. The two linear motors operate in near silence and with no vibration - making them perfect for video recording where audio is critical. Plus, by de-clicking the aperture ring, you have the perfect lens trio for your next video project.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch2 id=\"how-do-the-sony-lenses-fair-for-image-quality\"\u003eHow Do The Sony Lenses Fair For Image Quality?\u003c\/h2\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eThanks to the grouping of lens elements and the use of an Extra-low Dispersion element in each lens, image quality is superb. Plus, thanks to the precision build and grouping of aspherical elements, all common forms of aberration have been corrected. Plus, the Sony lens trilogy eliminates chromatic aberration and fringing due to the ED element's placement.\u003c\/p\u003e\n\u003cp\u003eAs a result, Sony G lenses deliver outstanding image quality in all conditions. The fast apertures of F2.5 and F2.8 ensure optimal light and subject separation with gorgeous blur and bokeh. These new lenses from Sony will delight with stunning images and crystal clear video recording every time.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch2 id=\"3-new-sony-lenses-for-you-to-choose-from\"\u003e3 New Sony Lenses For You To Choose From\u003c\/h2\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eSony is putting others to shame with their constant camera and lens releases. While it is not unusual to see a manufacturer release lenses at this time of year, it is interesting to see three Sony lenses released simultaneously. However you look at it, Sony is telling the world they are here for photographers and videographers. So, with a constantly growing range, there's bound to be a lens to suit you.\u003c\/p\u003e\n\u003cp\u003eAll three lenses were designed without the heavy price tag. Each has its own use case. The \u003ca href=\"https:\/\/www.georges.com.au\/sony-fe-24mm-f-2-8-g-lens.html\"\u003e24mm f\/2.8 G\u003c\/a\u003e Lens will appeal to landscape and travel photographers, whereas the \u003ca href=\"https:\/\/www.georges.com.au\/sony-fe-40mm-f-2-5-g-lens.html\"\u003e40mm f\/2.5 G\u003c\/a\u003e and \u003ca href=\"https:\/\/www.georges.com.au\/sony-fe-50mm-f-2-5-g-lens.html\"\u003e50mm f\/2.5 G\u003c\/a\u003e lens will be well suited for portraiture work. Ensure you stay tuned for our full review of these lenses. In the meantime, make sure you order them now, as the first shipment is likely to go quickly!\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":42719080939687,"sku":"GC35-SEL50F25G","price":766.15,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0603\/4083\/0375\/files\/7437407486119-PL_c7ffc2ff-e347-4279-b591-f05ecda75402.jpg?v=1777623877"},{"product_id":"sony-fe-85mm-f-1-8-lens","title":"Sony FE 85mm f\/1.8 Lens","description":"\u003cp\u003eAn ideal portrait-length prime, the FE 85mm f\/1.8 from Sony is a sleek short-telephoto lens designed for full-frame E-mount mirrorless cameras. The bright f\/1.8 maximum aperture benefits this lens's use in low-light conditions and also affords extensive control over depth of field when working with selective focus techniques. The nine elements, eight groups lens construction includes one extra-low dispersion element to minimize chromatic aberrations and colour fringing for greater clarity and colour accuracy. Benefitting the optical design is a simple, intuitive physical layout that incorporates a customizable focus hold button and a physical AF\/MF switch. The double linear AF motor itself affords quick, quiet, and smooth focusing performance, and this motor also offers snappy manual focus performance for fine-tuned control. Finally, the lens is designed to be dust- and moisture-resistant for increased protection.\u003c\/p\u003e\n\u003ch3\u003e \u003c\/h3\u003e\n\u003ch3\u003eFeatures:\u003c\/h3\u003e\n\u003cp\u003eThe prime portrait-length lens is designed for full-frame Sony E-mount mirrorless cameras, however can also be used on APS-C models where it will provide a 127.5mm equivalent focal length.\u003c\/p\u003e\n\u003cp\u003eBright f\/1.8 maximum aperture allows for fine-tuned control over depth of field and also benefits working in difficult lighting conditions.\u003c\/p\u003e\n\u003cp\u003eOne extra-low dispersion element is featured in the optical design and helps to limit colour fringing and chromatic aberrations for heightened image clarity and colour accuracy.\u003c\/p\u003e\n\u003cp\u003eDouble linear autofocus motor delivers smooth, precise, and near-silent focusing performance to benefit both stills and video applications.\u003c\/p\u003e\n\u003cp\u003eThe focus hold button on the lens barrel can be used to hold the focusing position or can be set in-camera to control a variety of additional lens functions. Also, the lens has an AF\/MF switch for tactile control over the focus mode.\u003c\/p\u003e\n\u003cp\u003eRounded nine-blade diaphragm contributes to a pleasing bokeh quality when employing selective focus techniques.\u003c\/p\u003e\n\u003cp\u003eDust- and moisture-resistant design for increased protection to the elements.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":42719081234599,"sku":"GC35-SEL85F18","price":545.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0603\/4083\/0375\/files\/7437407682727-PL_ef43d791-23b3-4ff6-9a57-15ccd4a6579d.jpg?v=1777623877"},{"product_id":"sony-fe-90mm-f-2-8-macro-g-oss-lens","title":"Sony FE 90mm f\/2.8 Macro G OSS Lens","description":"\u003cp dir=\"ltr\" class=\"relative m-0 mb-1 mt-2 last:mb-0\"\u003e\u003cspan\u003eThe Sony FE 90mm f\/2.8 Macro G OSS Lens is a powerful lens that produces high-quality images with excellent sharpness, depth of field, and color accuracy. It features optical image stabilization for sharper handheld photos, a dust- and moisture-resistant construction for outdoor shooting, and a silent autofocus motor that works quickly and quietly.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\" class=\"relative m-0 mb-1 mt-2 last:mb-0\"\u003e\u003cspan\u003e The lens is versatile enough to be used for everything from portraits to close-up macro photography, making it a great choice for both professional and amateur photographers. With its high-quality optics, fast focusing speed, and robust construction, the Sony FE 90mm f\/2.8 Macro G OSS Lens is an excellent choice for anyone looking to take their photography to the next level.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003eFeatures:\u003c\/h3\u003e\n\u003cp\u003eDesigned for full-frame E-mount cameras, this telephoto macro can also be used on APS-C systems where it provides a 135mm equivalent focal length.\u003c\/p\u003e\n\u003cp\u003eThe true macro design affords a life-size, 1:1 magnification ratio along with an 11\" minimum focusing distance for working with close-up subjects. A focusing distance and magnification scale are also printed on the top of the lens to aid in more technical applications.\u003c\/p\u003e\n\u003cp\u003eTwo extra-low dispersion elements, including one Super ED element, are featured in the lens design and helps to reduce chromatic aberrations and colour fringing for improved clarity and colour neutrality.\u003c\/p\u003e\n\u003cp\u003eOne aspherical element is incorporated in the lens design to reduce astigmatism, field curvature, coma, and other monochromatic aberrations.\u003c\/p\u003e\n\u003cp\u003eA Nano AR Coating has been applied to reduce surface reflections, flare, and ghosting for increased contrast and colour rendering in strong lighting conditions.\u003c\/p\u003e\n\u003cp\u003eA Direct Drive SSM system and internal focus mechanism provides quick, quiet, and precise autofocus performance and also contributes to more natural, intuitive manual focus control. An internal focus design further enhances usability by improving AF speed and ensuring that the overall length of the lens does not change during use.\u003c\/p\u003e\n\u003cp\u003eOptical SteadyShot image stabilization helps to minimize the appearance of camera shake for sharper imagery when shooting handheld with slower shutter speeds. This stabilization system can also be combined with a select camera's sensor-shift type image stabilization for more effective control of camera blur.\u003c\/p\u003e\n\u003cp\u003eA focus range limiter switch allows you to constrain the usable focus range between 11-19.7\", 19.7\"-infinity, or full, and a focus hold button is also featured to manually stop the autofocus at a specified point.\u003c\/p\u003e\n\u003cp\u003eThis lens' focusing ring can be slid forwards and backwards to quickly shift from manual to autofocus modes, and vice versa.\u003c\/p\u003e\n\u003cp\u003eRounded nine-blade diaphragm contributes to a pleasing bokeh quality when employing selective focus techniques.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":42719081267367,"sku":"GC35-SEL90M28G","price":990.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0603\/4083\/0375\/products\/sony_sel90m28g_fe_90mm_f_2_8_macro_1425422738_1126140.jpg?v=1769000518"},{"product_id":"sony-g-18-105mm-f-4-e-mount-lens","title":"Sony G 18-105mm f\/4 E-Mount Lens","description":"\u003cp\u003eHave all the essential focal lengths covered with this E PZ 18-105mm f\/4 G OSS Lens from Sony. Designed for APS-C-format E-mount cameras, this lens offers an extremely versatile 27-157.5mm zoom range and has a constant f\/4 aperture for consistency through all focal lengths. Making this lens a great choice for both stills and video is the implementation of a power zoom mechanism and Handycam technology that provides smooth, quiet zooming and focusing. Also, it uses two extra-low dispersion elements and three aspherical elements to combat aberrations for crisp, clean images.\u003c\/p\u003e\n\u003cp\u003eOn top of these features, the lens is equipped with Optical SteadyShot image stabilization to help reduce the effects of camera shake, especially at longer focal lengths. The lens benefits from an internal focus design that ensures that the overall length of the lens does not change during focusing. Additionally, it offers a minimum focus distance of 1.5' and uses a seven-blade circular diaphragm for smooth bokeh.\u003c\/p\u003e\n\u003ch3\u003e\u003cbr\u003e\u003c\/h3\u003e\n\u003ch3\u003eFeatures:\u003c\/h3\u003e\n\u003cp\u003eA versatile mid-range zoom for APS-C-format E-mount cameras, this 18-105mm lens provides a wide-angle to short telephoto 27-157.5mm equivalent focal length that works for anything from vast landscapes to tight portraits to distant subjects.\u003c\/p\u003e\n\u003cp\u003eA constant f\/4 maximum aperture offers consistent performance throughout the zoom range and also lends greater control over focus position for shallow depth of field techniques.\u003c\/p\u003e\n\u003cp\u003eTwo extra-low dispersion glass elements are featured in the lens design to help reduce chromatic aberrations and colour fringing for improved clarity and colour neutrality.\u003c\/p\u003e\n\u003cp\u003eThree aspherical elements, including one Advanced Aspherical (AA), are incorporated in the lens design to reduce astigmatism, field curvature, coma, and other monochromatic aberrations.\u003c\/p\u003e\n\u003cp\u003eOptical SteadyShot image stabilization helps to minimize the appearance of camera shake for sharper imagery when shooting handheld with slower shutter speeds. This stabilization system can also be combined with a select camera's sensor-shift type image stabilization for more effective control of camera blur.\u003c\/p\u003e\n\u003cp\u003eEnjoy smooth zooms ideal for shooting movies with the power zoom mechanism which uses Handycam technology from Sony's well-regarded camcorders.\u003c\/p\u003e\n\u003cp\u003eAn internal focus design contributes to fast autofocus speeds and the minimum focus distance of 1.5' and easier handling as the lens maintains its overall length.\u003c\/p\u003e\n\u003cp\u003eA rounded seven-blade diaphragm contributes to a pleasing bokeh quality when employing selective focus techniques.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":42719081431207,"sku":"GC35-SELP18105G","price":719.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0603\/4083\/0375\/files\/7437407813799-PL_639be407-58de-4086-a105-9a3da90ff7ca.jpg?v=1777623878"},{"product_id":"sony-sel14tc-e-mount-1-4x-teleconverter-lens","title":"Sony SEL14TC E-Mount 1.4x Teleconverter Lens","description":"\u003cp\u003eExtending the effective focal length of select Sony E-mount telephoto lenses, the FE 1.4x Teleconverter increases the lens's magnification by 1.4x for a narrower field of view. The dedicated design maintains full communication between the lens and E-mount mirrorless cameras, including auto-exposure metering, autofocus, and Optical SteadyShot image stabilization. Additionally, this teleconverter also features a dust- and moisture-resistant construction, matching the lens, to benefit working in harsh environmental conditions.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eCompatible Lenses\u003c\/h3\u003e\n\u003cp\u003eFE 70-200mm f\/2.8 GM OSS\u003c\/p\u003e\n\u003cp\u003eFE 100-400mm f\/4.5-5.6 GM OSS\u003c\/p\u003e\n\u003cp\u003eFE 200-600mm f\/5.6-6.3 G OSS\u003c\/p\u003e\n\u003cp\u003eFE 400mm f\/2.8 GM OSS\u003c\/p\u003e\n\u003cp\u003eFE 600mm f\/4 GM OSS\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":42719083331751,"sku":"GC35-SEL14TC","price":699.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0603\/4083\/0375\/files\/7437409124519-PL_63be9612-2e36-48f1-b8bf-ec2a54dc0870.jpg?v=1777623882"},{"product_id":"sony-sel20tc-e-mount-2x-teleconverter-lens","title":"Sony SEL20TC E-Mount 2x Teleconverter Lens","description":"\u003cp\u003eExtending the effective focal length of select Sony E-mount telephoto lenses, the FE 2.0x Teleconverter increases the lens's magnification by 2x for a narrower field of view. The dedicated design maintains full communication between the lens and E-mount mirrorless cameras, including auto-exposure metering, autofocus, and Optical SteadyShot image stabilization. Additionally, this teleconverter also features a dust- and moisture-resistant construction, matching the lens, to benefit from working in harsh environmental conditions.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eCompatible Lenses\u003c\/h3\u003e\n\u003cp\u003eFE 70-200mm f\/2.8 GM OSS\u003c\/p\u003e\n\u003cp\u003eFE 100-400mm f\/4.5-5.6 GM OSS\u003c\/p\u003e\n\u003cp\u003eFE 200-600mm f\/5.6-6.3 G OSS\u003c\/p\u003e\n\u003cp\u003eFE 400mm f\/2.8 GM OSS\u003c\/p\u003e\n\u003cp\u003eFE 600mm f\/4 GM OSS\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":42719083430055,"sku":"GC35-SEL20TC","price":699.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0603\/4083\/0375\/files\/7437409190055-PL_cb545df7-3b08-4f94-b1d2-a4de0c21bc25.jpg?v=1777623882"},{"product_id":"sony-a7r-mark-iv-a-body","title":"Sony A7R Mark IVA Body","description":"\u003cp\u003eThe Sony A7R Mark IVA Body is a powerhouse of features capable of shooting stunning, ultra-high resolution images. With 61 megapixels and 15 stops of dynamic range, this full frame mirrorless camera is designed to deliver exceptional image quality in any lighting condition. It can also shoot high speed continuous burst up to 10 frames per second and has impressive autofocus capabilities including Eye AF, Real-time Tracking, and Animal Eye AF.\u003c\/p\u003e\n\u003cp\u003eIt also features a 3.69 million dot OLED electronic viewfinder, 5-axis in body stabilization, dual card slots (SD \u0026amp; CFexpress), USB Type C port for fast file transfers, and Wi-Fi\/Bluetooth connectivity. Whether you need the versatility of a full frame camera, or just want to take your photography skills to the next level, the Sony A7R Mark IV A Body is a great choice. With its impressive features and stellar performance, this mirrorless camera is ready to help you capture stunning images for years to come.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e61MP Exmor R BSI CMOS Sensor and BIONZ X Image Processor\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eFeaturing a back-illuminated design, the full-frame 61MP Exmor R CMOS sensor works with the BIONZ X image processor to offer impressively high-resolution stills and video while minimizing noise, improving speed, and achieving a wide 15-stop dynamic range. This sensor structure works with a gapless on-chip lens design and an anti-reflection coating, as well as eliminating the optical low-pass filter, to improve light collection and enhance detail. Also, the copper wiring layer dramatically improves data transmission speed for creating 14-bit, high-resolution 61MP stills with a native sensitivity range from ISO 100-32000, which can be further expanded to ISO 50-102400. Also, it enables internal UHD 4K video recording with a wide 14-stop dynamic range using either the full width of the full-frame sensor or an APS-C-sized area. The BIONZ X processor also works in conjunction with a high-speed front-end LSI to realize faster processing times along with the ability to capture this impressive 15-stop dynamic range with smooth tonal rendering.\u003c\/p\u003e\n\u003cp\u003eThe sensor and processor combination also avails fast continuous shooting at up to 10 fps at full resolution, for up to 68 consecutive frames, with full-time AF\/AE.\u003c\/p\u003e\n\u003cp\u003e \u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFast Hybrid AF System\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eAn updated Fast Hybrid AF system now employs a combination of 567 phase-detection points, which cover approximately 99.7% of the height and 74% of the width of the frame, along with 425 contrast-detection areas for reliable and quick autofocus and subject tracking performance. This focusing system also achieves especially quick speed and reliable tracking, as well as enhanced low-light focusing response down to -3 EV. The use of phase-detection points also enables the use of A-mount lenses via the optional LA-EA3 or LA-EA1 lens mount adapters with full continuous AF\/AE tracking compatibility.\u003c\/p\u003e\n\u003cp\u003eThe apt focus system also lends itself to a variety of focusing functions for refined accuracy, including Lock-on AF, which maintains focus on moving subjects throughout the use of a configurable frame that is set over the desired moving subject and Expand Flexible Spot, which employs neighbouring focus points to retain focus on moving subjects even if the originally selected point loses focus. Additionally, Eye AF can be used to base focus on recognized human and animal subjects' eyes for portraits and is available in both AF-S and AF-C modes, for both stills and video. Autofocus can also be used in conjunction with the Focus Magnifier function for critical focus when homing in on minute subject details. The rear touchscreen can also be used for Touch Focus control, and a Touchpad Focus Control mode lets you use the rear screen intuitively while keeping your eye on the viewfinder.\u003c\/p\u003e\n\u003cp\u003e \u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e5-Axis SteadyShot INSIDE Image Stabilization\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003ePacked into the robust a7R IV is a 5.5-stop effective 5-axis SteadyShot INSIDE image stabilization system that compensates for five different types of camera shake encountered during handheld shooting of stills and video. This allows users to confidently use any lens, even adapted lenses, for critical imaging without encountering blur from camera shake.\u003c\/p\u003e\n\u003cp\u003eFor long focal lengths, the system will correct for pitch and yaw adjustments. Macro and high-magnification imagery, on the other hand, will benefit from the inclusion of horizontal and vertical shift compensation. All shooting styles will get usage out of the roll compensation. All 5 axes of stabilization will function at all times, even when used with third-party lenses and adapters or lenses with built-in optical stabilization.\u003c\/p\u003e\n\u003cp\u003e \u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePixel Shift Multi Shooting\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThis unique compositing mode allows you to achieve even greater resolution than the 61MP sensor affords. Working in conjunction with the sensor-shift image stabilization, this mode shifts the sensor while making 16 consecutive exposures in order to acquire approximately 240.8MP of information for greater colour accuracy and detail than possible with a single exposure, along with an impressive image size of 19,008 x 12,672-pixels. These files can then be merged together during post-production by using the Sony Imaging software suite.\u003c\/p\u003e\n\u003ch3\u003e\u003cbr\u003e\u003c\/h3\u003e\n\u003ch3\u003eOther Camera Features\u003c\/h3\u003e\n\u003cp\u003eA Rating function lets you assign star values, from 1-5 to images in-camera for faster editing and sorting at home during post-production.\u003c\/p\u003e\n\u003cp\u003eAn advanced 1200-zone evaluative exposure metering sensor delivers consistent and accurate results using multi-segment, centre-weighted, or spot metering modes.\u003c\/p\u003e\n\u003cp\u003eHighlight and Average metering modes help avoid blown-out highlights and provide stable auto-exposure, respectively.\u003c\/p\u003e\n\u003cp\u003eAnti-flicker shooting automatically recognizes and times the shutter action to minimize the flicker effect for more consistent results on still images.\u003c\/p\u003e\n\u003cp\u003ePicture Effect modes: Posterization (Color), Posterization (B\/W), Pop Color, Retro Photo, Partial Color (R\/G\/B\/Y), High\u003c\/p\u003e\n\u003cp\u003eContrast Monochrome, Toy Camera (Normal\/Cool\/Warm\/Green\/Magenta), and Soft High-Key.\u003c\/p\u003e\n\u003cp\u003eCreative Style modes: Standard, Vivid, Neutral, Clear, Deep, Light, Portrait, Landscape, Sunset, Night Scene, Autumn Leaves, Black \u0026amp; White, Sepia, Style Box (1-6), (Contrast (-3 to +3 steps), Saturation (-3 to +3 steps), Sharpness (-3 to +3 steps).\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":42720049954983,"sku":"GC35-ILCE7RM4A","price":3879.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0603\/4083\/0375\/products\/1640094359_1645238.jpg?v=1769000533"},{"product_id":"sony-e-11mm-f18-lens","title":"Sony E 11mm F1.8 Lens","description":"\u003cp\u003e\u003cb\u003eSleek and Speedy Super-Wide\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eFeaturing an especially sleek and lightweight design, the Sony E 11mm f\/1.8 is also among the widest APS-C lenses, offering a 16.5mm equivalent focal length along with a bright f\/1.8 design. Perfect for selfie-style vlogging, architectural subjects, and landscape shooting, this lens's lightweight, portable design also makes it a go-to choice for travel and walkaround recording applications.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eOptical Design\u003c\/b\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eUltra-wide-angle prime offers a 16.5mm equivalent focal length, making it a versatile option for subjects ranging from architecture to landscapes, as well as handheld vlogging needs.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eBright f\/1.8 maximum aperture is ideal for shallow depth of field shooting and also excels in low-light conditions.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eOptical design offers impressive sharpness across the frame and also contributes to high clarity by reducing colour fringing and a variety fo aberrations.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eRounded 7-blade diaphragm contributes a smooth and natural bokeh quality\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cb\u003eRefined Focusing Performance\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eLinear Motor system uses two separate motors to provide quick, quiet, and precise autofocus and tracking performance. This design also contributes to more natural, intuitive Linear Response manual focus control and an AF\/MF switch is located on the lens barrel for quick focus mode switching.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eInternal focusing design offers more responsive focusing performance and maintains a consistent overall lens length during operation.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eSuitable for close-up shooting, the minimum focusing distance is 4.7\" with a 0.2x maximum magnification when using manual focus, or 5.9\" with a 0.13x magnification when using autofocus.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eSmooth Motion Optics (SMO) suppresses focus breathing to help maintain compositional accuracy when changing focus. This lens is also compatible with the Breathing Compensation function in select Alpha cameras.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cb\u003ePetite Design and Intuitive Handling\u003c\/b\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eDust- and moisture-resistant design suits working in inclement conditions.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eCustomisable focus hold button on the lens barrel for intuitive tactile control and rapid access to select settings.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eWhen paired with a camera featuring Active Mode stabilisation, the ultra-wide focal length works perfectly to produce stable shots while walking, along with a pleasing balance of subject and background in the frame when used at arm's length.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eLens measures 2.3\" long and weighs 6.4 oz, making it a great portable choice that's well-suited to the sleeker size of APS-C bodies.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":42720745193639,"sku":"GC35-SEL11F18","price":589.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0603\/4083\/0375\/files\/7438344061095-PL_145f6e91-8e59-4d2e-843d-b846ee5ab480.jpg?v=1777623882"},{"product_id":"sony-fe-24-70mm-f28-gm-ii-lens","title":"Sony FE 24-70mm F2.8 GM II Lens","description":"\u003cp\u003eThe Sony FE 24-70mm F2.8 GM II Lens is a must-have for any professional photographer and videographer. This lens offers an outstanding combination of speed, accuracy, and sharpness along with professional-grade features like dust and moisture resistance, fast autofocus capabilities and customizable buttons. With an angle of view from 84° to 34°, this lens has the versatility to capture stunning landscapes or get close up details with precision.\u003c\/p\u003e\n\u003cp\u003eIt also boasts a dust and moisture resistant design that makes it perfect for outdoor use in extreme conditions. The nine rounded aperture blades create beautiful bokeh while the Nano AR coating reduces reflections for improved contrast and clarity. Plus, its fast maximum aperture of F2.8 allows for excellent low-light performance and beautiful image quality. With its robust build, superior optical performance, and intuitive design, the Sony FE 24-70mm F2.8 GM II Lens is sure to be a favourite amongst professionals and enthusiasts alike.\u003c\/p\u003e\n\u003ch3\u003eExceptional performance for both photo and video\u003c\/h3\u003e\n\u003cp\u003eDesigned with both photographers and videographers in mind, the Sony FE 24-70mm F2.8 GM II offers exceptional, dramatic images for both stills and movies. Four of Sony's original XD (extreme dynamic) Linear Motors are utilised for autofocus, delivering AF tracking performance while zooming which is approximately 2x better than the previous model1. Supporting advances in Sony Œ± camera bodies, the Sony FE 24-70mm F2.8 GM II can achieve up to 30 FPS continuous shooting, and Eye autofocus tracking for 4K 120P video. Additionally, unwanted image movements such as focus breathing, focus shift and axial shift are exceptionally suppressed.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003e11 blade aperture for stunning Bokeh\u003c\/h3\u003e\n\u003cp\u003eThe Sony FE 24-70mm F2.8 GM II Lens utilises 11 aperture blades for refined and beautiful bokeh throughout the entire zoom range. In partnership with a large F2.8 aperture and advanced optics, the newly developed aperture unit delivers truly stunning bokeh.\u003c\/p\u003e\n\u003ch3\u003e\u003cbr\u003e\u003c\/h3\u003e\n\u003ch3\u003eWorld's lightest standard zoom lens\u003c\/h3\u003e\n\u003cp\u003eThe Sony FE 24-70mm F2.8 GM II is the smallest and lightest standard zoom lens in its class for unequalled mobility and handling. Weighing just 695 grams, the 24-70 GM II is packed with Sony's cutting-edge lens technologies without compromise.\u003c\/p\u003e\n\u003ch3\u003eCapture clear images with minimal flare\u003c\/h3\u003e\n\u003cp\u003eThe Sony FE 24-70mm F2.8 GM II uses Sony's original Nano AR Coating II technology which produces a uniform anti-reflection coating on lens surfaces, effectively subduing flare and ghosting. The lens's optical design also effectively suppresses internal reflections.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":42720745947303,"sku":"GC35-SEL2470GM2","price":2178.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0603\/4083\/0375\/files\/BtPha9V.jpg?v=1778418163"},{"product_id":"sony-fe-70-200mm-f2-8-gm-m2-lens","title":"Sony FE 70-200mm F2.8 GM M2 Lens","description":"\u003cp\u003eThe Sony FE 70-200mm F2.8 GM M2 Lens is a must-have for serious photographers and videographers alike. This professional-grade lens features an advanced design that ensures stunning sharpness and clarity, even in low light conditions. With its wide maximum aperture of f\/2.8, it allows you to create shallower depth of field effects for beautiful background bokeh. For video shooters, the lens also includes three different levels of optical stabilization to help minimize camera shake and ensure smooth recording\u003c\/p\u003e\n\u003cp\u003eThe robust construction ensures durability in any environment, while the dust and moisture resistant seals make this lens perfect for outdoor shooting. With its versatile focal length range and fast autofocus performance, the Sony FE 70-200mm F2.8 GM M2 Lens is an ideal choice for capturing beautiful photos and videos with impeccable clarity. Whether shooting portraits, landscapes, or sports events, this powerhouse of a lens brings out the best in every shot.\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eSony's New Standard Of Focus Performance\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eThe \u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003eSony FE 70-200mm F2.8 GM M2\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003e has inherited Sony's commitment to the best focus performance in the industry. When paired with advanced Sony camera bodies, it achieves surprisingly fast focus outcomes across various scenarios. The 70-200mm II features a new and improved Quad XD Linear Motors to drive ultra-fast AF capabilities to keep pace with Sony Alpha bodies. The Quad XD Linear Motors guarantee high thrust efficiency that boosts autofocus speed up to 4x faster when compared to the original Sony FE 70-200mm F\/2.8 GM OSS. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eThe \u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003eSony FE 70-200mm F2.8 GM M2\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003e achieves frictionless element shifting to ensure smooth and quiet focus performance. The power and performance of the XD Linear Motors is evident, especially in Sony's many flagship body tracking modes. As a result, the M2 high-performance lens is an ideal match for video and movie production when paired with the compatible Sony FX6 and its AF Assist. \u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003e Pure Optical Performance\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eThe \u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003eSony FE 70-200mm F2.8 GM M2\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003e takes everything that was near perfect about the first generation and elevates it several notches. It features an all-new optical configuration with 17 glass elements in 14 groups. As far as optical performance goes, the 70-200mm M2 includes a single XA Element, an aspherical element, and an ED aspherical element. The new configuration assures optical image sharpness and excellent resolution right across the entire image area. A standout feature of any Sony GM lens is the application of Nano AR Coating II and Fluorine coatings to ensure glass purity and image sharpness. \u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003e Sony FE 70-200mm F2.8 GM M2\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e \u003cspan style=\"font-weight: 400;\"\u003eThere's no doubt that Sony has taken what was already a winning formula and added a touch of magic to the new \u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003eSony FE 70-200mm F2.8 GM M2\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003e. The generational leap between the original and the new M2 version is astonishing and broadens the capabilities and applications of such a stellar lens. The all-new FE 70-200mm F2.8 M2 will be this season's hot seller. Get in quick and order your \u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003eSony FE 70-200mm F2.8 GM M2\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003e now either online or in-store at Georges Cameras today. \u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003e New Levels of Performance\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e The new FE 70-200mm F2.8 GM M2 delivers outstanding image quality with high resolution and clarity. Users can expect a clean and clear image from corner-to-corner throughout the entire zoom range, even when the lens is wide open. Thanks to the two aspherical lens elements, including one XA (extreme aspherical) element manufactured to 0.01-micron surface precision, the FE 70-200mm F2.8 GM M2 effectively controls distance-related aberration variations to ensure outstanding resolution throughout the image area.\u003c\/p\u003e\n\u003cp style=\"font-weight: 400;\"\u003eThe FE 70-200mm F2.8 GM M2 also employs two ED (extra-low dispersion) spherical glass elements and two Super ED spherical glass elements to significantly reduce chromatic aberration without color bleeding. This lens also includes an ED aspherical element for the first time in an Alpha system lens, which simultaneously suppresses chromatic and spherical aberration, common issues in other telephoto lenses.\u003c\/p\u003e\n\u003cp style=\"font-weight: 400;\"\u003e \u003cbr\u003e\u003c\/p\u003e\n\u003cp style=\"font-weight: 400;\"\u003e \u003cbr\u003e\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":42720746668199,"sku":"GC35-SEL70200GM2","price":2848.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0603\/4083\/0375\/files\/BtPhGMg.jpg?v=1778418164"},{"product_id":"sony-fe-16-35mm-f4-pz-g-lens","title":"Sony FE 16-35mm F4 PZ G Lens","description":"\u003ch2\u003eSony FE 16-35mm F4 PZ G Lens\u003c\/h2\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eThe Sony FE 16-35mm F4 PZ G Lens packs Sony's vast experience and expertise in lens design into the world's lightest full-frame wide-angle power-zoom lens with a constant F4 aperture, delivering outstanding performance and control. The advanced design of this compact, lightweight lens achieves imaging performance that has become the hallmark Sony G lenses. The optical path includes two AA (advanced aspherical) elements, a standard aspherical element, one Super ED (Extra-low Dispersion) and one ED glass elements, and one ED aspherical element. All these ensure chromatic and spherical aberration is controlled for excellent optical performance.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eAll New Electronic Zoom\u003c\/h3\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eFor the first time in an Œ± lens, zoom control is powered by the SELP1635G's XD (Extreme Dynamic) Linear autofocus motors. Utilising the XD Linear Motors for zoom drive achieves unprecedented efficiency in actuator design and responsiveness. Subtle zoom ring rotations are precisely detected and immediately converted to actual zoom operation so that the user's intent is faithfully reproduced. Additionally, the maximum zoom speed across the lens's full range is approximately twice that of previous models1. A zoom lever is mounted on the lens barrel for true power-zoom operability.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eXD Linear Motors for AF and Zoom\u003c\/h3\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eFor another first in an Œ± lens, the SELP1635G uses six (6) XD Linear Motors to drive both zoom and autofocus, delivering exceptionally fast, responsive and reliable AF with quiet and low-vibration operation.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eWorld's lightest F4 wide-angle PZ lens\u003c\/h3\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eBenefiting from the very latest advances in design and manufacturing technology, the SELP1635G is the world's lightest F4 wide-angle power-zoom lens. Incredibly this is achieved without any imaging compromises.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eSuperior Mobility, control, and reliability\u003c\/h3\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eThe compact SELP1635G features focus, zoom and aperture rings in a design that maximises control and versatility for movies and stills. Additionally an Iris Lock switch has been added to prevent accidental changes.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":42720746799271,"sku":"GC35-SELP1635G","price":1097.14,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0603\/4083\/0375\/files\/7438344585383-PL_23d6e79c-8bc8-444d-9b29-b0517f62df0e.jpg?v=1777623886"},{"product_id":"sony-a7r-v-mirrorless-digital-camera-body-only","title":"Sony A7R V Mirrorless Digital Camera - Body Only","description":"\u003cp\u003eThe Sony Alpha A7R V Mirrorless Digital Camera is the perfect choice for photographers looking to upgrade their gear. With its 61MP full-frame sensor, it produces incredibly detailed and vivid images with stunning clarity and resolution. And with an all-new autofocus system, you can capture fast-moving subjects with ease.\u003c\/p\u003e\n\u003cp\u003eThe A7R V also features 5-axis image stabilization, up to 10fps continuous shooting, a sophisticated viewfinder, and an intuitive touch screen. Plus, it's lightweight and portable, making it ideal for capturing the perfect shot anywhere you go. With its impressive performance and incredible versatility, the Sony Alpha A7R V Mirrorless Digital Camera is sure to be a great addition to any photographer's arsenal.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":42841725436071,"sku":"GC35-ILCE7RM5B","price":4100.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0603\/4083\/0375\/files\/BtPhMPa.jpg?v=1778418164"},{"product_id":"sony-e-20-70mm-sony-e-mount","title":"Sony 20-70mm F4 G Lens - Sony E Mount","description":"\u003cp data-mce-fragment=\"1\"\u003eA groundbreaking standard zoom lens for everyday use, the ultra-wide\u003cstrong\u003e Sony 20-70mm F4 G Lens - Sony E Mount\u003c\/strong\u003e\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003espans a popular and versatile range of focal lengths in a compact and lightweight form. Designed to accommodate new trends in shooting styles popular among vloggers and content creators, this ultra-wide to portrait-length zoom provides excellent edge-to-edge sharpness and outstanding image quality for all your imaging needs. Offering an expansive field of view to suit selfie, landscape, cityscape, and other wide-angle applications, this lens also offers fast, precise, and quiet autofocus performance as well as excellent close-up performance at all focal lengths.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e \u003c\/p\u003e\n\u003cdiv data-mce-fragment=\"1\" class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv data-mce-fragment=\"1\" class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\n\u003cdiv data-mce-fragment=\"1\" class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv data-mce-fragment=\"1\" class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003ch2 data-mce-fragment=\"1\" class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003eSony G Lens Image Quality\u003c\/h2\u003e\n\u003cdiv data-mce-fragment=\"1\" class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\nDesigned for demanding visual creators, this ultra-wide zoom offers no compromises regarding image quality, autofocus performance, or movie-making functionality.\u003cbr data-mce-fragment=\"1\"\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eEngineered for use with full-frame Sony E-mount mirrorless cameras, the lens's constant f\/4 maximum aperture maintains consistent illumination throughout the entire zoom range.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eFeatures a combination of three ED elements, two AA elements, one ED aspherical element, and one standard aspherical element to effectively eliminate chromatic and spherical aberrations while also rendering excellent edge-to-edge sharpness and color fidelity.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eRounded 9-blade aperture provides deep, soft bokeh.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\n\u003cdiv data-mce-fragment=\"1\" class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv data-mce-fragment=\"1\" class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv data-mce-fragment=\"1\" class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e\u003cstrong\u003eEnhanced Autofocus and Video Capabilities\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\n\u003cdiv data-mce-fragment=\"1\" class=\"js-injected-html text_UbV5SNP5Eo\"\u003eOffering an enhanced feature set for both still photography and videography, the FE 20-70mm f\/4 G lens delivers fast focusing performance, improved tracking, and a series of attributes specifically designed for videographers.\u003cbr data-mce-fragment=\"1\"\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eTwo XD (extreme dynamic) linear motors provide smooth, silent, and precise autofocus performance as well as improved tracking performance for photos and videos.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eInternal focusing system maintains the overall length of the lens and does not rotate the lens barrel while focusing, enhancing the use of circular polarizers and variable ND filters.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eUpdated optical design effectively eliminates focus breathing, focus shift, and axial shift to prevent unwanted movements and angle of view variations during movie recording.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eAperture ring with On\/Off click switch and iris lock switch prevents the aperture ring from being accidentally moved between the f\/4 and f\/22 settings.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eOptimized for filming, the lens supports active mode image stabilization and micro-step aperture control for smooth and seamless video capture.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eTwo programmable focus hold buttons and a focus mode switch for intuitive focus control.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eMinimum focusing distance of 9.8\" with excellent close-up performance at all focal lengths.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\n\u003cdiv data-mce-fragment=\"1\" class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv data-mce-fragment=\"1\" class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv data-mce-fragment=\"1\" class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e\u003cstrong\u003eHandling and Design\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\n\u003cdiv data-mce-fragment=\"1\" class=\"js-injected-html text_UbV5SNP5Eo\"\u003eCompact and lightweight, this highly-versatile ultra-wide standard zoom offers a unique and expansive field of view for everyday shooting.\u003cbr data-mce-fragment=\"1\"\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eHybrid construction uses both metal and plastic components to maximize both durability and a low weight design.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eFluorine coating on front lens element repels water, dust, fingerprints, and other contaminants while also making it easier to clean the front of the lens.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eDust and moisture-resistant design includes a rubber ring to seal the lens mount for working in inclement weather conditions.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":43039401377959,"sku":"GC35-SEL2070G","price":1028.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0603\/4083\/0375\/files\/7556499210407-PL_76cf0a7b-d5c3-49d7-a418-f7575721b4d8.jpg?v=1777623888"},{"product_id":"sony-a7-iv-mirrorless-digital-camera-body-only","title":"Sony a7 IV Mirrorless Digital Camera (Body Only)","description":"\u003cp\u003eThe Sony a7 IV Mirrorless Digital Camera is the perfect tool for photographers looking to capture professional-grade images with ease. Boasting an impressive 24.2 megapixel resolution and 5-axis image stabilisation, this camera captures stunning photos in almost any lighting situation. Its fast autofocus system keeps objects in focus even when shooting continuously at up to 10 frames per second, while its robust body and weather-sealing make it suitable for shooting in almost any environment.\u003c\/p\u003e\n\u003cp\u003eWith a wide range of customisable features, including an advanced auto-exposure system and an intuitive menu structure, this camera provides users with the control they need to capture amazing images. Whether you’re capturing fast action shots or stunningly detailed landscapes, the Sony a7 IV Mirrorless Digital Camera is sure to impress.\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eFresh Image Sensor and Fast Processor. A Step Above the a7 III\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eLet's cut to the chase and talk about the driving force behind the Sony a7 IV. If you like the \u003c\/span\u003e\u003ca href=\"https:\/\/www.georges.com.au\/sony-a7-iii-mirrorless-digital-camera-body-only.html\"\u003e\u003cspan\u003eSony a7 III\u003c\/span\u003e\u003c\/a\u003e\u003cspan\u003e powerhouse, you'll like the a7 IV even more! In terms of processing power and photo-image quality, \u003c\/span\u003e\u003cstrong\u003ethe a7 IV takes the impressive power of the a7 III and elevates it several notches\u003c\/strong\u003e\u003cspan\u003e. It supports a redesigned back-illuminated 33 MP CMOS Exmor R image sensor. The same Exmor R sensor drives the insane image quality of \u003c\/span\u003e\u003ca href=\"https:\/\/www.georges.com.au\/sony-a1-mirrorless-digital-camera-body-only.html\"\u003e\u003cspan\u003eSony a1\u003c\/span\u003e\u003c\/a\u003e\u003cspan\u003e and \u003c\/span\u003e\u003ca href=\"https:\/\/www.georges.com.au\/sony-a7s-iii-mirrorless-digital-camera.html\"\u003e\u003cspan\u003eSony a7S III\u003c\/span\u003e\u003c\/a\u003e\u003cspan\u003e flagship mirrorless camera bodies. As a result, the Exmor R image sensor is the latest and greatest generation of Sony imaging technology.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eAs for the image processor, the Sony a7 IV camera packs the incredibly powerful BIONZ XR Processor - again, it's the same as found on the top-tier Sony flagship bodies. It will punch out a continuous burst shooting at 10fps and run wild at up to 800 jpeg images (at a high shutter speed, it sounds incredible - regardless of using the mechanical shutter or electronic shutter). All without running out of power, thanks to the 580-shot battery running off the one charge.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eSony a7 IV Impressive Stills and Video Settings\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eOne thing is for sure; the Sony a7 IV is more than just a refresh of the hugely popular predecessor \u003c\/span\u003e\u003ca href=\"https:\/\/www.georges.com.au\/sony-a7-iii-mirrorless-digital-camera-body-only.html\"\u003e\u003cspan\u003eSony a7 III\u003c\/span\u003e\u003c\/a\u003e\u003cspan\u003e. It's a generational evolution to deliver higher performance, more advanced features and impressive outcomes for visual creatives. The \u003c\/span\u003e\u003ca href=\"https:\/\/www.georges.com.au\/sony-a7s-iii-mirrorless-digital-camera.html\"\u003e\u003cspan\u003eSony a7S III\u003c\/span\u003e\u003c\/a\u003e\u003cspan\u003e and \u003c\/span\u003e\u003ca href=\"https:\/\/www.georges.com.au\/sony-a1-mirrorless-digital-camera-body-only.html\"\u003e\u003cspan\u003eSony a1\u003c\/span\u003e\u003c\/a\u003e\u003cspan\u003e flagship models have kindly allowed the a7 IV to inherit the advanced heat-dissipating structure. As a result, you can record 4K 60p 10 Bit RAW 4:2:2 video without concern for well over an hour. One key feature is the auto-closing mechanical shutter to cover the sensor whenever the camera is powered off or change lenses. The shutter prevents the sensor being exposed to the elements and prevents dust and moisture entering the camera to impact the sensor.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eStunning Image Quality In Every Shot\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eThe Sony a7 IV delivers exceptional still photography colour reproduction accuracy along with mesmerizing skin textures and tones. Portrait photographers will like how it reproduces smooth, realistic and healthy-looking skin tones in RAW files. To further elevate the creative outcomes achieved with the a7 IV, it features Creative Look options for both still mode and movie mode. Creative Look is like a series of look filters that includes ten types and eight selectable parameters.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eAlong with the 5-axis optical in-body image stabilization delivering 5.5 stops of light, the a7 IV works in the dark! An industry-leading 15-stops of dynamic range further elevate image quality to optimize photo outcomes in any lighting scenario. Further to this, the full-frame a7 IV has a few tricks up its sleeve, including improved AWB due to Visible Light and IR Sensor technology. As for low light stills photography and videography, the a7 IV has a standard 100 to 51200 ISO. It effortlessly expands to 50 to 204800 for still shooting and an impressive 50 to 1024000 for videography and low light movie recording. Sony's exposure compensation is second to none!\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eSony a7 IV Advanced Auto Focus\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eIt's undisputed that\u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003e \u003c\/span\u003eSony\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003eholds the crown for the most responsive, reliable and advanced auto focus system\u003c\/strong\u003e\u003cspan\u003e - thanks to the predecessor \u003c\/span\u003e\u003ca href=\"https:\/\/www.georges.com.au\/sony-a7-iii-mirrorless-digital-camera-body-only.html\"\u003e\u003cspan\u003eSony a7 III\u003c\/span\u003e\u003c\/a\u003e\u003cspan\u003e! The better Sony a7 IV inherits years of perfection auto focus to now be the envy of the camera world. Photographers and videographers will value the persistence of real-time tracking (af tracking) to ensure focus is sharp with every frame. The Sony a7 IV uses a comprehensive focusing system that optimizes the 759 phase-detection AF points covering 94% of the frame. Phase-detection AF is one of the most standout features of the camera!\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003cbr\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eEvolved Videography That Performs\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eIf you thought the Sony a7 IV demonstrated exceptional stills photography, wait until you get a load of its future-focused video output! \u003c\/span\u003e\u003cstrong\u003eThe a7 IV is the ideal full-frame mirrorless camera to capture stunning 4K 60p video\u003c\/strong\u003e\u003cspan\u003e with various recording options. As a result, the a7 IV is well suited to enthusiasts who want to use a pro body and learn the finer arts of videography as much as professionals delving deep into menus and settings. With the added 4K video ability, it makes sense to upgrade from the previous a7 III and use this camera for all your creative work.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003cbr\u003e\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":43148043911335,"sku":"GC35-ILCE7M4B","price":2769.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0603\/4083\/0375\/files\/BtPhKFf.jpg?v=1778418169"},{"product_id":"sony-fe-50mm-f1-4-gm-lens","title":"Sony FE 50mm F1.4 GM Lens","description":"\u003cp\u003eOffering the latest in lens technology, the Sony FE 50mm f\/1.4 GM Lens is designed with sophisticated elements and advanced optics to provide uncompromising image quality for still and video shooters alike. A member of the esteemed G Master lens family, this versatile normal-length prime provides a natural field of view, allowing you to create memorable images to last a lifetime. An excellent choice for everyday use, this lens also includes a fast and precise autofocus system in a lightweight and compact design making it convenient to take with you everywhere you go.\u003c\/p\u003e\n\n\u003ch2\u003eG Master Resolution and Bokeh\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cp\u003eTwo XA (extreme aspherical) elements minimize aberrations and distortions while also providing outstanding resolution and sharpness.\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003eOne ED (extra-low dispersion) glass element effectively eliminates chromatic aberration and color fringing to produce a high degree of clarity and color accuracy.\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003eApplied to specific elements, a Nano AR Coating II greatly reduces reflective light to decrease ghosting and flare for increased contrast and color accuracy in strong lighting conditions.\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003eBright f\/1.4 maximum aperture provides a very shallow depth of field for pleasing background blur when using selective focus techniques.\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003eIdeal for portraits, a circular 11-blade aperture produces deep and dreamy bokeh.\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003eBeyond depth of field control and pleasing bokeh, the lens's f\/1.4 aperture also allows for handheld shooting in low-light conditions.\u003c\/p\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eHigh-Performance Autofocus\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cp\u003eMaximizing the advantages of the latest camera bodies, two XD Linear Motors provide quick, quiet, and precise autofocus and subject tracking performance. Designed to enhance control for both still and movies, this design also provides natural manual focus control when desired. Located on the lens barrel, an AF\/MF switch enables tactile control for these settings.\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003eInternal focusing design offers more responsive focusing performance and maintains a consistent overall lens length during operation.\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003eMinimum autofocusing distance of 16\" allows for dynamic close-up images.\u003c\/p\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eControls and Functions\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cp\u003eNew for Sony primes, an iris lock switch prevents the aperture ring from being accidentally moved. This switch can also be unlocked allowing the aperture ring to rotate seamlessly and silently.\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003eBenefitting video applications, an easy-to-read aperture ring with f-stop engraving can be quickly de-clicked on the lens barrel for smooth and silent aperture control.\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003eTwo focus hold buttons are featured on the lens barrel for intuitive control and rapid access to select settings.\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003eTactile in its design, a Linear Response manual focus ring provides fine linear focus control.\u003c\/p\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eCompact and Durable Design\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cp\u003eDespite its wide f\/1.4 maximum aperture, complex optical design, and inclusion of a high-performance AF system, this lens still manages to be compact and lightweight for everyday use, measuring 3.1 x 3.7\" and weighing just 18 oz.\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003eMeant for use in challenging conditions, this lens features dust and moisture-resistant construction. All seams are sealed, buttons and switches have silicone rubber gaskets, and a rubber ring seals the lens mount.\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003eFluorine coating on the front element repels water, oil, fingerprints, and contaminates while also making the lens easy to clean.\u003c\/p\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":43184388440231,"sku":"GC35-SEL50F14GM","price":1689.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0603\/4083\/0375\/files\/BtPh36G.jpg?v=1778418168"},{"product_id":"sony-a6700-body-only-black","title":"Sony a6700 Body Only - Black","description":"\u003cp\u003eThe \u003cspan lang=\"EN-GB\"\u003enew Sony Alpha 6700 is the perfect foundation for a compact kit equipped with the newest technologies including Sony's powerful AI focus system first pioneered in the Alpha 7R V and high quality movie features from found in their FX30. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eFeatures\u003c\/h3\u003e\n\u003cp\u003eAI Processing Unit (Same feature as Alpha 7R V)\u003c\/p\u003e\n\u003cp\u003e26.0 megapixel resolution Back-illuminated CMOS sensor (NEW)\u003c\/p\u003e\n\u003cp\u003eBIONZ XR image processing engine (Same feature as Alpha 7R V)\u003c\/p\u003e\n\u003cp\u003eThe high-performance Fast Hybrid AF system with ability to change the AF Transition Speed and AF Shift Sensitivity settings (Same feature as Alpha 7R V)\u003c\/p\u003e\n\u003cp\u003eAuto Framing \u0026amp; Eye AF during Clear Image Zoom \u0026amp; Digital Zoom (Same feature as ZV-E1)\u003c\/p\u003e\n\u003cp\u003e6K Oversampling, 4K 120p, S-Cinetone \u0026amp; Log recording with user LUTs (Same feature as FX30)\u003c\/p\u003e\n\u003cp\u003eReal-time tracking for movies \u0026amp; Active mode image stabilisation (Same feature as Alpha 7R V)\u003c\/p\u003e\n\u003cp\u003eFull touch LCD screen (Same feature as ZV-E1)\u003c\/p\u003e\n\u003cp\u003eProduced with recycled materials and renewable energy.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":43387303002279,"sku":"GC35-ILCE6700B","price":1880.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0603\/4083\/0375\/files\/7681239646375-PL_4617689b-91c3-4979-90ef-0d038e1ce839.jpg?v=1777623891"},{"product_id":"fe-70-200mm-macro-f4-g-lens","title":"Sony FE 70-200mm Macro F4 G OSS II Lens","description":"\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003eSony has revolutionised their classic, workhorse telephoto zoom lens with the \u003cstrong\u003eFE 70-200mm Macro F4 G OSS II\u003c\/strong\u003e. This ground breaking addition to Sony's E-mount lens line-up delivers outstanding image quality, optimal autofocus speed and accuracy, and remarkable macro performance throughout its entire focal range. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003eIt offers unparalleled versatility when it comes to capturing different types of subjects, from sports and wildlife to close-up shots. With its superior G Lens image quality, excellent speed and tracking AF capabilities, and unique macro capabilities (1:2), the lens offers photographers an incredibly portable yet powerful tool for creating stunning photos on the go. This lens is sure to be a must-have for any photographer looking to capture extraordinary images.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan data-mce-fragment=\"1\"\u003eFeatures\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003eAcclaimed G Lens rendering plus outstanding close-up performance\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003efast AF maximises camera high-speed performance\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003eMovie performance designed for refined imagery\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003eTop-class optical performance with compatible teleconverters\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003eImpressive portability, mobility, operability and reliability\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":43387307262119,"sku":"GC35-SEL70200G2","price":1726.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0603\/4083\/0375\/files\/7681240137895-PL_e8be453d-9ee3-4c71-8687-ad135a1f470c.jpg?v=1777623892"},{"product_id":"sony-fe-16-35mm-f2-8-gm-ii","title":"Sony FE 16-35mm F2.8 GM II Lens","description":"\u003cp\u003eThe \u003cstrong\u003eSony FE 16-35mm F2.8 GM II\u003c\/strong\u003e is a high-performance, lightweight, and compact wide-angle zoom lens that consistently delivers clear and sharp images from corner to corner across the entire zoom range of 16mm to 35mm. It is excellent for photographing various subjects, including dynamic architecture, landscapes, and portraiture.\u003c\/p\u003e\n\u003ch3\u003eFeatures\u003c\/h3\u003e\n\u003ch3\u003eImproved video performance\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eThe FE 16-35mm F2.8 GM II has new advanced features that will assist movie shooters and video creatives.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eReduced focus breathing for maximum benefits to users of earlier Alpha bodies.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eReduced Focus and Axial shift when zooming during video recording.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eCentralised weight distribution at different focal lengths, removing the need to re-balance the gimbal when there is a change in focal length.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eExcellent close-up performance\u003c\/h3\u003e\n\u003cp\u003eSuperior optical design and the latest floating focus mechanism enable close-up shooting as close as 22 centimetres with a magnification factor of 0.32x across the entire zoom range, delivering images with beautifully smooth bokeh.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eSpeed advantage achieved by XD Linear Motors\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eQuad (4) XD Linear Motors delivers fast, precise AF that enables high-speed continuous shooting at up to 30fps.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eAccurate and smooth autofocus for slow motion 4K\/8K video capture\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eThe SEL1635GM2 delivers up to twice the AF speed over the SEL1635GM\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eProfessional reliability\u003c\/h3\u003e\n\u003cp\u003eThe FE 16-35mm F2.8 GM II has been designed for improved dust and moisture resistance compared to the previous model. All seams feature structural sealing, buttons and switches are fitted with silicone rubber gaskets and a rubber ring seals the lens mount. The front lens element has a fluorine coat that repels water, oil and other\u003cbr\u003econtaminants.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eThe world’s smallest and lightest full-frame 16-35mm F2.8 zoom lens*\u003c\/h3\u003e\n\u003cp\u003eThe FE 16-35mm F2.8 GM II is 111.5mm which makes it 10.1mm shorter and 133 grams lighter than its predecessor.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e*as of August 2023\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSpecifications\u003c\/strong\u003e\u003cbr\u003e\u003cem\u003e\u003cbr\u003e\u003c\/em\u003eFormat: 35mm full frame\u003c\/p\u003e\n\u003cp\u003eFocal length: 16mm - 35mm\u003c\/p\u003e\n\u003cp\u003eLens groups: 12\u003c\/p\u003e\n\u003cp\u003eLens Elements: 15\u003c\/p\u003e\n\u003cp\u003eMaximum aperture: f\/2.8\u003c\/p\u003e\n\u003cp\u003eMinimum aperture: f\/22\u003c\/p\u003e\n\u003cp\u003eNumber of aperture blades: 11\u003c\/p\u003e\n\u003cp\u003eCircular aperture: Yes\u003c\/p\u003e\n\u003cp\u003eMinimum focus distance: 0.22m\u003c\/p\u003e\n\u003cp\u003eMaximum magnification ratio: 0.32x\u003c\/p\u003e\n\u003cp\u003eFilter diameter (mm): 82\u003c\/p\u003e\n\u003cp\u003eFluorine coating: Yes\u003c\/p\u003e\n\u003cp\u003eDust and moisture resistant: Yes\u003c\/p\u003e\n\u003cp\u003eDimensions (mm): 87.8 x 111.5\u003c\/p\u003e\n\u003cp\u003eWeight: 547 grams\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":43440286236839,"sku":"GC35-SEL1635GM2","price":2723.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0603\/4083\/0375\/files\/BtPh2Gs.jpg?v=1778418169"},{"product_id":"sony-a7c-ii-mirrorless-camera-with-bonus-shooting-grip","title":"Sony a7C II Mirrorless Camera","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta name=\"uuid\" content=\"uuid1txQZ7PWQMfB\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-preserver-spaces=\"true\"\u003eThe\u003c\/span\u003e\u003cstrong\u003e\u003cspan data-preserver-spaces=\"true\"\u003e Sony a7C II Mirrorless Camera\u003c\/span\u003e\u003c\/strong\u003e\u003cspan data-preserver-spaces=\"true\"\u003e is a compact, versatile, Full-frame mirrorless camera with an incredible 33MP resolution. The popular mirrorless body is available in either black or silver making.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eFeatures\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e• 33 megapixel full-frame CMOS sensor\u003c\/p\u003e\n\u003cp\u003e• Advanced BIONZ XR processor\u003c\/p\u003e\n\u003cp\u003e• 15 stop dynamic range\u003c\/p\u003e\n\u003cp\u003e• Stay focused with Real-time tracking\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eConsistent accurate exposure and colour\u003c\/h3\u003e\n\u003cp\u003eThe new high-powered BIONZ XR processing engine works with an advanced AE algorithm to detect the skin area of faces and adjust exposure accordingly for both stills\u003cbr\u003eand movies. This achieves consistent exposure control even in challenging shooting conditions when the subject is backlit, in shadow or over-illuminated in direct sunlight.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eAchieve a cinematic look, with ease\u003c\/h3\u003e\n\u003cp\u003eThe advanced BIONZ XR processing engine delivers up to 8 times faster processing power than its predecessor. It minimises processing latency while boosting movie and still image processing power.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eAI Processing chip\u003c\/h3\u003e\n\u003cp\u003eWith its innovative AI Processing unit, the A7C II can accurately recognise human movement. The human pose estimation technology uses a skeleton-based model, enabling it to precisely recognise not just eyes but also body and head positions. It can even lock on and track a subject facing away from the camera or with their face partially obscured\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eWide-area, high-density AF offers speed and precision\u003c\/h3\u003e\n\u003cp\u003eThe A7C II achieves notably improved AF performance through the immense processing speed and power of the BIONZ XR engine and updated algorithms. It uses 759 phase-detection points in a high-density array that cover approximately 94% of the image area when shooting stills, enabling it to recognise your subject even when they only occupy a small area of the frame.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eControls for smooth, efficient shooting\u003c\/h3\u003e\n\u003cp\u003eThe A7C II features a new Still\/Movie\/S\u0026amp;Q dial, allowing fast, independent selection. Its conveniently located next to the mode dial, which can then be used to easily select the exposure mode and other key settings for each shooting mode.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eAdvanced 5-axis and 7.0 step image stabilization\u003c\/h3\u003e\n\u003cp\u003eHandheld shooting for stills got even better, thanks to the A7C II’s high-precision image stabilization unit, advanced gyro sensors and optimised image stabilization algorithms that effectively correct camera shake, achieving 7.0-step stabilization. Compatible lenses with built-in image stabilization combined with improved synchronisation between the body and lens to provide even more stable framing.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eCreators’ App\u003c\/h3\u003e\n\u003cp\u003eConnect your A7C II to your smart device to control the camera, and transfer images or videos. Use the app to start recording videos or as a monitor to check framing and focus. Videos captured vertically will be imported in vertical format and ready for sharing on social media. \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eLive-stream\u003c\/h3\u003e\n\u003cp\u003eConnect the camera to any Windows or Mac computer to begin conference calls or to stream on your favourite social media platform. The A7C II supports UAC and UVC protocols, which transfers audio and video simultaneously, eliminating the need for a separate microphone.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Black","offer_id":43440290594983,"sku":"GC35-ILCE7CM2B","price":2689.58,"currency_code":"AUD","in_stock":true},{"title":"Silver","offer_id":43440290627751,"sku":"GC35-ILCE7CM2S","price":2689.58,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0603\/4083\/0375\/files\/BtPhHZX.jpg?v=1778418173"},{"product_id":"sony-61mp-full-frame-alpha-7c-r-body-only","title":"Sony a7CR Mirrorless Camera - Body Only","description":"\u003cp\u003eExperience unparalleled resolution in a compact and lightweight body with the \u003cstrong\u003eSony  a7C R Mirrorless Camera Body Only\u003c\/strong\u003e. Its class-leading Exmor R 61 MP full-frame sensor, just like that of our acclaimed A7R V, now comes in an a7C series compact body. Don’t miss a single detail with this go-anywhere camera.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eFeatures\u003c\/h3\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eConsistent accurate exposure and colour\u003c\/h3\u003e\n\u003cp\u003eThe new high powered BIONZ XR processing engine works in conjunction with the 61 MP Exmor R CMOS sensor and an advanced AE algorithm to detect the skin area of faces and adjust exposure accordingly for both stills and movies. This achieves consistent exposure control even in challenging shooting conditions when the subject is backlit, in shadow or over illuminated in direct sunlight.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eAchieve a cinematic look, with ease\u003c\/h3\u003e\n\u003cp\u003eThe advanced BIONZ XR processing engine delivers up to 8 times faster processing power than its predecessor. It minimises processing latency while boosting movie and still image processing power\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eAI Processing chip\u003c\/h3\u003e\n\u003cp\u003eWith its innovative AI Processing unit, the A7CR can accurately recognise human movement. The human pose estimation technology uses a skeleton-based model, enable it to recognise not just eyes but also body and head positions with high precision. It can even lock onto and track a subject facing away from the camera or with their face Partially obscured.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eVideo features\u003c\/h3\u003e\n\u003cp\u003eThe A7CR shoots over sampled 4K video which deliver sharp crisp images. Shoot 4K\/50p in with a slight crop (1.2x) Creative Look presets \/ S-Cinetone Picture Profile Monitor S-Log3 footage with MLUT 120p in Full HD.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eImproved Operability\u003c\/h3\u003e\n\u003cp\u003eThe A7CR features a new Still\/Movie\/S\u0026amp;Q selector switch, allowing fast, independent selection.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eAdvanced 5-axis and 7.0 step image stabilization\u003c\/h3\u003e\n\u003cp\u003eHandheld shooting for stills got even better, thanks to the A7CR’s high-precision image stabilization unit, advanced gyro sensors and optimised image stabilization algorithms that effectively correct camera shake, achieving 7.0-step stabilization. Compatible lenses with built-in image stabilization combined with improved synchronisation between the body and lens to provide even more stable framing.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eCreators’ App\u003c\/h3\u003e\n\u003cp\u003eConnect your A7CR to your smart device and control the camera and transfer images or videos. Use the app to remotely start recording videos or as a monitor to check framing and focus. Videos captured vertically will be imported as vertical format and ready for sharing to social media.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eLive-stream\u003c\/h3\u003e\n\u003cp\u003eSimply connect the camera to any Windows or Mac computer to begin conference calls or to stream on your favourite social media platform. The A7CR supports UAC and UVC protocols which transfers audio and video simultaneously, eliminating the need for a separate microphone.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eGP-X2 Extension Grip\u003c\/h3\u003e\n\u003cp\u003eA detachable extension grip is included for a more comfortable hold when shooting with a telephoto lens.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":43440299180199,"sku":"GC35-ILCE7CR","price":4199.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0603\/4083\/0375\/files\/BtPhq8l.jpg?v=1778418173"},{"product_id":"sony-alpha-9-mark-iii-body-only","title":"Sony A9 Mark III Body Only","description":"\n\n\u003ch3\u003eA New Dimension of Still Image Performance Created by the World's First Global Shutter Image Sensor\u003c\/h3\u003e\n\n\u003cp\u003eThe Alpha 9 III is equipped with the newly developed, world's first global shutter full frame stacked CMOS image sensor with approximately 24.6 effective megapixels and built-in memory. Combined with the latest image processing engine BIONZ XR, the Alpha 9 III achieves blackout-free Continuous Shooting Speed with AF\/AE tracking of up to approximately 120 fps. The Alpha 9 III is supplied with high-density focal plane phase detection AF. A designated AI processing unit uses Real-time Recognition AF to recognise a wide variety of subjects with high precision.\u003c\/p\u003e\n\n\u003cp\u003eBy combining high-speed performance of up to 120 fps with highly accurate subject recognition performance, it is possible to easily photograph scenes and moments that cannot be seen with the naked eye. The AI processing unit in the Alpha 9 III supports movies as well as still photography with accurate subject form and movement recognition. The Real-time Recognition AF and Real-time Tracking provide a significant improvement in human eye recognition performance, allowing the camera to automatically recognise, track, and focus on the eyes of a specified subject. The Alpha 9 III is equipped with 8.0 stops of optical 5-axis in-body image stabilisation, allowing for high-quality image rendering.\u003c\/p\u003e\n\n\u003cp\u003eShutter speed is freed from the limitations of conventional mechanical shutter image sensors and achieves a maximum shutter speed of 1\/80,000 second (1\/16,000 second during continuous shooting), making it possible to capture at high speed without any distortion. When a compatible Sony flash is attached, such as the HVL-F60RM2 and HVL-F46RM (sold separately), it is possible to synchronise the flash and take pictures at all shutter speeds up to 1\/80,000 second. Previously, if the user released the shutter at a speed faster than the flash's synchronisation speed, the amount of light would drop sharply, but with the full-speed flash synchronisation function, it's now possible to photograph scenes that could not be easily captured with conventional technology. Also, when shooting stills or movies under LED lighting, the Hi Frequency Flicker function can significantly reduce high-frequency flicker problems by allowing the shutter speed to be finely adjusted to match the flicker frequency while viewing the monitor.\u003c\/p\u003e\n\n\u003cp\u003eThe Alpha 9 III features selectable release lag modes which allows the user to prioritise release lag or viewfinder\/monitor display. The newly developed Pre-Capture function allows the camera to continuously record up to one second before the shutter is released, making it easy to capture moments that would otherwise be missed. When selected, the Continuous Shooting Speed Boost function allows for the user to change to a faster, preset speed set by the user at any time during shooting, and enhanced burst stamina ensures that important moments are reliably captured due to a large buffer memory and increased overall system speed allow up to approximately 390 Fine JPEG images to be captured in one continuous 30 fps burst.\u003c\/p\u003e\n\n\u003cp\u003eCustomisable focus areas have been expanded to include from XS to XL in addition to the previous S, M, and L sizes. The Preset Focus\/Zoom function allows preset focus and zoom settings to be memorised in the camera for quick recall when needed. In addition to the existing custom white balance frame size, the user can now select other sizes as needed which allows for fine white balance adjustment after an image has been composed. The Alpha 9 III has upgraded features such as the latest AF algorithms to achieve high AF precision down to light levels as low as EV-5 in AF-S mode (ISO 100 equivalent, F2.0 lens), AF tracking for continuous shooting at F22 and a composite RAW shooting function that gives the ability to combine multiple consecutive images into a high-quality composite.\u003c\/p\u003e\n\n\n\u003ch3\u003eAdvanced Video Performance Without Distortion\u003c\/h3\u003e\n\n\u003cp\u003eThe global shutter image sensor provides distortion-free image expression for videos as well as still images. For example, the user can shoot images of nearby scenery from a fast-moving vehicle such as a car or fast-moving subjects with ease. This camera is the first in the Alpha series to be able to record 4K 120p high-frame-rate video without cropping, allowing the user to shoot at the angle of view intended. It is also possible to shoot high-resolution 4K 60p videos with 6K oversampling.\u003c\/p\u003e\n\n\u003cp\u003eThe Alpha 9 III has S-Cinetone, a unique Sony feature which can create a cinematic look straight out of the camera without post-processing. S-Cinetone was created through the development of the VENICE high-end cinema camera and makes human skin tones and subjects stand out beautifully, creating natural highlights. The Alpha 9 III has the latest video performance including rich gradation performance and S-Log3, and when in Log shooting mode, it can reflect and display the user's favourite imported LUT (lookup table). The Alpha 9 III is compatible with the mobile app \"Monitor \u0026amp; Control\" for video creators.\u003c\/p\u003e\n\n\u003ch3\u003eOperability and Reliability for Professionals\u003c\/h3\u003e\n\n\u003cp\u003eSony has listened to the voices of professional photographers and created operability and reliability that supports professional users. The shape of the grip is improved and ergonomically designed so that it can be easily held in the palm of the hand to avoid straining the user even when wearing a telephoto lens or using it for long periods of time.\u003c\/p\u003e\n\u003cp\u003eThe VG-C5 vertical grip (sold separately), provides the same operability and versatility as when shooting horizontally; the user can comfortably support long shooting sessions. The grip and shutter button area share the same design as the main body, allowing image capture without feeling uncomfortable, with the same operability as the camera.\u003c\/p\u003e\n\n\u003cp\u003eThe Alpha 9 III is equipped with a 4-axis multi-angle LCD monitor that can be operated by touch, allowing for intuitive operation using the latest touch menu. The electronic viewfinder uses a 9.44 million-dot Quad XGA OLED and achieves high visibility with the same brightness as the Alpha 7R V and a magnification of approximately 0.90x. Also, a custom button is placed on the front of the camera, and the continuous shooting speed can be changed by operating the custom button assigned with Continuous Shooting Speed Boost with the finger holding the grip, allowing for highly immediate operations. It supports professional photographers when shooting in all environments.\u003c\/p\u003e\n\n\u003ch3\u003eHigh-Speed Workflow and Scalability to Support Immediate Delivery\u003c\/h3\u003e\n\n\u003cp\u003eNew features for the Alpha 9 III include a playback image filter that allows the user to efficiently select a large number of images using high-speed continuous shooting, and a function menu that can be used even during image playback, strongly supporting professional workflows from shooting to delivery.\u003c\/p\u003e\n\n\u003cp\u003eThe \"Playback Function Menu\" can be assigned in advance, so the user can perform protection, smartphone transfer, File transfer protocol, etc. during image playback. The user can select images narrowed down with a playback filter and play them from the function menu, allowing for quick delivery of specific images. The camera has a dedicated microphone for voice memos on the back, and by positioning the built-in microphone near the user's mouth allows clear recording of audio even in noisy environments. The recorded audio data can be transferred via FTP along with the images. The camera allows the user to set up to 20 presets from the International Press Telecommunications Council (IPTC), an international consultative body in which news organisations from various countries participate. \u003c\/p\u003e\n\n\u003cp\u003eThe Alpha 9 III can transfer data up to twice as fast as the Alpha 9 II. 5 GHz communication offers maximum speed and stability for news and sports shooters who need to deliver immediately via FTP, as well as for studio environments. The Alpha 9 III allows stills and movies to be recorded to memory media in numerous ways including the two media slots that support CFexpress Type A cards as well as UHS-I and UHS-II SD cards.\u003c\/p\u003e\n\n\u003cp\u003eIt is compatible with the professional mobile application \"Transfer \u0026amp; Tagging\" which speeds up the image delivery workflow, and the application \"Remote Camera Tool\" which allows remote shooting of PCs using wired LAN. Also, Sony plans to support a new version of Camera Remote SDK, a software development kit that allows remote camera operation and changing shooting settings, in 2024.\u003c\/p\u003e\n\n\u003cp\u003eIn addition, the Alpha 9 III is scheduled to support functional enhancements such as FTP operability, relay playback, and C2PA format support through a camera software update.\u003c\/p\u003e\n\n\n\u003ch3\u003eFirmware Updates for the Alpha 1 and Alpha 7S III Models\u003c\/h3\u003e\n\n\u003cp\u003eIn addition to the release of Alpha 9 III, Sony has announced new firmware updates for the Alpha 1 and Alpha 7S III full-frame mirrorless cameras. The new software will provide both models with some of Sony's latest imaging technologies including the highly requested Focus Breathing Compensation feature, IPTC and FTP workflow enhancement, and C2PA format support. The firmware will also update the Alpha 1 with Relay Playback, and the Alpha 7S III with DCI 4K 24.00P shooting format.\u003c\/p\u003e\n\n\n\n\n\n\n\n\n","brand":"Sony","offers":[{"title":"Default Title","offer_id":43575879663783,"sku":"GC35-ILCE9M3B","price":8234.91,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0603\/4083\/0375\/files\/7745873412263-PL_d18790a0-51c3-4c88-bde0-048a13a1cd7d.jpg?v=1777623897"},{"product_id":"sony-fe-24-50mm-f-2-8-g-lens","title":"Sony FE 24-50mm f\/2.8 G Lens","description":"\u003ch3\u003eSony FE 24-50mm f\/2.8 G Lens\u003c\/h3\u003e\n\u003ch3\u003eThe Perfect Standard Zoom for Everyday Works of Art\u003c\/h3\u003e\n\u003cp\u003eThis compact full-frame F2.8 standard zoom lens is an excellent match for α-series bodies, with advanced lens technology ensuring that body performance is fully realised. 24-50 mm is an ideal range for everyday use. Outstanding G Lens resolution and bokeh are available at all focal lengths, and precision AF means fast, sharp focus. Great for shooting stills and movies anywhere.\u003c\/p\u003e\n\u003ch3\u003eExcellent Optical Performance\u003c\/h3\u003e\n\u003ch3\u003eA Compact F2.8 Zoom That is Ready to Go Anywhere\u003c\/h3\u003e\n\u003cp\u003eWith a 24-50 mm range that is ideal for everyday shooting, this versatile zoom offers a large F2.8 maximum aperture and beautiful rendering at all focal lengths in a remarkably compact, lightweight design. With the innovative FE 24-50mm F2.8 G, you get refined large-aperture imaging performance for both stills and movies.\u003c\/p\u003e\n\u003ch3\u003eSuperb Sharpness at Any Focal Length\u003c\/h3\u003e\n\u003cp\u003eAn advanced optical design that includes four aspherical elements and two ED (Extra-low Dispersion) elements delivers high resolution throughout the 24-50 mm zoom range. Flare, ghosting, and colour bleeding are effectively subdued for clear, detailed rendering.\u003c\/p\u003e\n\u003ch3\u003eDeep Bokeh Makes the Subject Stand Out\u003c\/h3\u003e\n\u003cp\u003eA maximum aperture that remains constant at F2.8 throughout the zoom range, state-of-the-art optical design, and an 11-blade circular aperture unit all work in harmony to deliver the smooth, deep bokeh that is a hallmark of Sony's G Lens line-up. Exquisite bokeh brings subjects to the fore.\u003c\/p\u003e\n\u003ch3\u003eImpressive Close-Up Performance\u003c\/h3\u003e\n\u003cp\u003ePainstaking optical optimisation has achieved high close-up performance at all focal lengths. Maximum magnification is 0.3x (AF)\/0.33x (MF) with a minimum focus distance of 0.19 m (0.63 ft) (AF)\/0.18 m (0.59 ft) (MF) at the wide end of the range for superb close-up performance that, combined with compact size, makes this lens great for tabletop photography.\u003c\/p\u003e\n\u003ch3\u003eSuperb Autofocus Performance\u003c\/h3\u003e\n\u003ch3\u003eAf That Maximises Body Potential\u003c\/h3\u003e\n\u003cp\u003eTwo specially optimised linear motors and a precision control system acquire focus on any subject with remarkable speed and accuracy. Tracking performance is excellent, easily keeping up with Sony's advanced model ?9 III body at up to 120 fps. Precise, quiet focus is smoothly acquired and maintained even when shooting high frame rate 4K 120p or FHD 240p movies.\u003c\/p\u003e\n\u003ch3\u003eCompact and Lightweight Design\u003c\/h3\u003e\n\u003ch3\u003eA Compact F2.8 Zoom That Goes Anywhere\u003c\/h3\u003e\n\u003cp\u003eEven though it boasts a high-performance optical design with four aspherical elements and a large F2.8 maximum aperture, this lens is only 7.48 cm in diameter by 9.23 cm in length. Selective use of engineering plastics enhances durability while reducing weight to just 440 grams for agile mobility and minimum stress during long shooting sessions.\u003c\/p\u003e\n\u003ch3\u003eMovie Application\u003c\/h3\u003e\n\u003ch3\u003eF2.8 in a Mobile Zoom is Great for Movies\u003c\/h3\u003e\n\u003cp\u003ePrecise, quiet AF and an F2.8 aperture in a compact, lightweight zoom can be an advantage for movies. The minimal centre of gravity shift makes this lens a good choice for gimbal or drone mounting. Combined with in-body Active Mode stabilisation, it can deliver stable handheld footage at wide angles while walking. Breathing compensation and metadata recording are supported.\u003c\/p\u003e\n\u003ch3\u003eHigh Operability and Reliability\u003c\/h3\u003e\n\u003ch3\u003eThree Control Rings in a Compact Lens\u003c\/h3\u003e\n\u003cp\u003eFor direct, intuitive, creative control when shooting stills and movies, this lens features a full complement of three control rings: focus, zoom, and aperture. The aperture ring click stops can be turned on or off to match the shooting situation.\u003c\/p\u003e\n\u003ch3\u003eComprehensive Control\u003c\/h3\u003e\n\u003cp\u003eIn addition to three control rings, the FE 24-50mm F2.8 G includes a customisable focus hold button and AF\/MF switch. Linear Response MF ensures immediate, intuitive manual focus control. Inner focus makes it easy to use rotatable 67 mm filters, such as variable ND types that are often used when shooting movies.\u003c\/p\u003e\n\u003ch3\u003eReliable in Challenging Conditions\u003c\/h3\u003e\n\u003cp\u003eA dust and moisture-resistant design maximises reliability in challenging outdoor conditions, and the front element features a fluorine coating.\u003c\/p\u003e\n\u003ch3\u003eSustainability\u003c\/h3\u003e\n\u003ch3\u003eEnvironment Friendly\u003c\/h3\u003e\n\u003cp\u003eSony's \"Road to Zero\" project aims for a zero environmental footprint by 2050. The environmental footprint of this product has been minimised from development through supply chain, production, and packaging. We are also transitioning to non-plastic packaging materials. Plant-based, non-woven fabrics are used for product bags.\u003c\/p\u003e\n\u003ch3\u003eWhat's in the Box:\u003c\/h3\u003e\n\u003cp\u003eSony FE 24-50mm f\/2.8 G Lens\u003c\/p\u003e\n\u003cp\u003eSony ALC-F67S Front Cap\u003c\/p\u003e\n\u003cp\u003eSony ALC-R1EM Rear Cap\u003c\/p\u003e\n\u003cp\u003eSony ALC-SH178 Petal Shaped Lens Hood\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":44736486768807,"sku":"GC35-SEL2450G","price":1259.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0603\/4083\/0375\/files\/7930273005735-PL_0a2ea8b8-1006-44e5-9f2f-ea25511916af.jpg?v=1777623900"},{"product_id":"sony-fe-16-25mm-f-2-8-g-lens","title":"Sony FE 16-25mm f\/2.8 G Lens","description":"\u003ch3\u003eSony FE 16-25mm f\/2.8 G Lens\u003c\/h3\u003e\n\u003ch3\u003eSee More of the World with a Compact Wide-Angle Zoom\u003c\/h3\u003e\n\u003cp\u003eThis compact full-frame F2.8 wide-angle zoom lens is an excellent match for α-series bodies, with advanced technology ensuring that body performance is fully realised from ultra-wide 16 mm to wide 25 mm focal lengths. Outstanding G LensTM resolution and bokeh are available throughout that range, and precision AF means fast, sharp focus. Great for wide-angle stills as well as movies.\u003c\/p\u003e\n\u003ch3\u003eExcellent Optical Performance\u003c\/h3\u003e\n\u003ch3\u003eA Small Wide F2.8 Zoom that Goes Anywhere\u003c\/h3\u003e\n\u003cp\u003eWith a 16-25 mm range that is ideal for scenery, cityscapes, selfies, travel, and general snapshots, this versatile wide-angle zoom delivers beautiful G Lens rendering and bokeh at all focal lengths in a remarkably compact, lightweight design. You get refined large-aperture wide-angle imaging performance for both stills and movies.\u003c\/p\u003e\n\u003ch3\u003eSuperb Sharpness at any Focal Length\u003c\/h3\u003e\n\u003cp\u003eAn advanced optical design using three ED (Extra low Dispersion) glass elements plus four aspherical elements that include one ED Aspherical glass element delivers high resolution throughout the 16-25 mm zoom range in a remarkably compact lens. Flare, ghosting, and colour bleeding are effectively subdued for clear, detailed rendering.\u003c\/p\u003e\n\u003ch3\u003eImpressive Close-Up Performance\u003c\/h3\u003e\n\u003cp\u003eMaximum magnification is 0.2x (AF)\/0.23x (MF) with a minimum focus distance of 0.18 m (0.59ft) (AF)\/0.17 m (0.56ft) (MF) at the 16 mm end of the range and 0.24 m (AF) (0.79ft)\/0.22 m (0.73ft) (MF) at the 25 mm end of the range for superb wide-angle close-up performance. Wide-angle coverage lets you shoot close while simultaneously capturing the subject's surroundings.\u003c\/p\u003e\n\u003ch3\u003eDeep Bokeh Makes the Subject Stand Out\u003c\/h3\u003e\n\u003cp\u003eA maximum aperture that remains constant at F2.8 throughout the zoom range, state-of-the-art optical design, and an 11-blade aperture unit all work in harmony to deliver smooth, deep G Lens bokeh in a versatile wide-angle zoom lens. ED glass elements reduce colour bleeding for excellent contrast and clarity.\u003c\/p\u003e\n\u003ch3\u003eSuperb Autofocus Performance\u003c\/h3\u003e\n\u003ch3\u003eAf that Maximises Body Potential\u003c\/h3\u003e\n\u003cp\u003eTwo specially optimised linear motors and a precision control system acquire focus on any subject with remarkable speed and accuracy. Tracking performance is excellent, easily keeping up even with the Sony's advanced model α9 III body at up to 120 fps. Precise, quiet focus is smoothly acquired and maintained even when shooting high frame rate 4K 120p or FHD 240p movies.\u003c\/p\u003e\n\u003ch3\u003eCompact and Lightweight Design\u003c\/h3\u003e\n\u003ch3\u003eHigh Optical Performance in a Compact Lens\u003c\/h3\u003e\n\u003cp\u003eEven though it boasts an advanced optical design that includes four aspherical elements, one of which is ED Aspherical, this lens is only 74.8 mm in diameter by 91.4 mm in length (3 x 3-5\/8 inch) . Engineering plastics enhance durability while reducing weight to just 409 grams, making this a low-stress F2.8 choice for long shooting sessions or low-light situations.\u003c\/p\u003e\n\u003ch3\u003eMovie Application\u003c\/h3\u003e\n\u003ch3\u003eF2.8 in a Mobile Zoom is Great for Movies\u003c\/h3\u003e\n\u003cp\u003eWide angles, F2.8 in an agile zoom that can be handheld, quiet AF, and reduced focus breathing make this lens great for movies. Minimal extension and centre of gravity shift make gimbal or drone mounting easy.\u003c\/p\u003e\n\u003ch3\u003eMore Versatile Movie Features\u003c\/h3\u003e\n\u003cp\u003eMovie features provided by the latest α bodies are fully supported. And combined with in-body Active Mode stabilisation it can deliver stable handheld footage at wide angles while walking around. It also supports body breathing compensation and metadata recording.\u003c\/p\u003e\n\u003ch3\u003eHigh Operability and Reliability\u003c\/h3\u003e\n\u003ch3\u003eThree Control Rings in a Compact Lens\u003c\/h3\u003e\n\u003cp\u003eFor direct, intuitive creative control when shooting stills and movies, this lens features a full complement of three control rings: focus, zoom, and aperture. The aperture ring click stops can be turned on or off to match the shooting situation.\u003c\/p\u003e\n\u003ch3\u003eComprehensive Control\u003c\/h3\u003e\n\u003cp\u003eIn addition to three control rings, the FE 16-25mm F2.8 G includes a customisable focus hold button and AF\/MF switch. Linear Response MF ensures immediate, intuitive manual focus control. Inner focus makes it easy to use rotatable 67 mm filters, such as variable ND types that are often used when shooting movies.\u003c\/p\u003e\n\u003ch3\u003eReliable in Challenging Conditions\u003c\/h3\u003e\n\u003cp\u003eA dust and moisture resistant design maximises reliability in challenging outdoor conditions, and the front element features a fluorine coating.\u003c\/p\u003e\n\u003ch3\u003eSustainability\u003c\/h3\u003e\n\u003ch3\u003eEnvironment Friendly\u003c\/h3\u003e\n\u003cp\u003eSony's \"Road to Zero\" project aims for a zero environmental footprint by 2050. 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It supports full autofocus (AF) speed and precision with α-series bodies, while its compact and lightweight design adds agility to extraordinary image quality. A remarkable G Master portrait lens for maximum creative control.\u003c\/p\u003e\n\u003ch3\u003eOptical Performance\u003c\/h3\u003e\n\u003ch3\u003eUltimate Freedom for Creative Portraiture\u003c\/h3\u003e\n\u003cp\u003eThe FE 85mm F1.4 GM II features Sony's latest lens technology, delivering equally stunning bokeh and higher resolution, even at F1.4. With full AF performance on α-series bodies, this lens is remarkably compact and lightweight. It's the ideal G Master portrait lens for maximum agility and creative control.\u003c\/p\u003e\n\u003ch3\u003eSharper with Gorgeous Bokeh\u003c\/h3\u003e\n\u003cp\u003eTwo XA (extreme aspherical) elements deliver exceptional resolution right to the image edges, while two ED (extra-low dispersion) glass elements minimise chromatic aberration. Sony's Nano AR Coating II reduces flare and ghosting, ensuring outstanding resolution and clarity. The minimum focus distance is 0.85 m (AF) \/ 0.8 m (MF).\u003c\/p\u003e\n\u003ch3\u003eSmoother Bokeh Transitions\u003c\/h3\u003e\n\u003cp\u003eEnhanced optics control chromatic aberration for more natural bokeh, supported by an 11-blade circular aperture. Precisely controlled spherical aberration and XA elements reduce onion-ring bokeh, offering smooth transitions from sharp focus to deep F1.4 bokeh.\u003c\/p\u003e\n\u003ch3\u003eAF Performance\u003c\/h3\u003e\n\u003ch3\u003eTop AF Performance with α-Series Bodies\u003c\/h3\u003e\n\u003cp\u003eTwo XD (extreme dynamic) linear motors and high-speed control provide the FE 85mm F1.4 GM II with up to 3x faster AF speed. Moving subject tracking is improved by as much as 7x, ensuring reliable capture even when using narrow depth of field at F1.4. The 120 fps capability of the α9 III with its global shutter is fully supported.\u003c\/p\u003e\n\u003ch3\u003eMobility \u0026amp; Operability\u003c\/h3\u003e\n\u003ch3\u003e20% Less Mass, Stunning Images\u003c\/h3\u003e\n\u003cp\u003eExperience first-class bokeh and resolution in a compact lens. With XA elements, refined optics, XD motors, and a circular aperture unit, this lens achieves superb large-aperture performance in a compact form, measuring 8.47 cm x 10.73 cm and weighing only 0.642 kg. It offers 13% less volume and 20% less mass for agile shooting.\u003c\/p\u003e\n\u003ch3\u003eAn Ideal 85mm F1.4 Lens for Filmmaking\u003c\/h3\u003e\n\u003cp\u003ePerfect for filming people, the FE 85mm F1.4 GM II works with Real-time Recognition AF in α-series bodies for fast, precise, and quiet subject tracking, maintaining sharp focus even at F1.4. 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