{"title":"Sony January Promotion","description":"","products":[{"product_id":"sony-16mm-f-2-8-e-mount-lens","title":"Sony 16mm f\/2.8 E-mount lens","description":"\u003cp\u003eLightweight and exceptionally compact, the silver E 16mm f\/2.8 Lens from Sony is a suitable travel companion. Providing a 24mm equivalent focal length when mounted to your APS-C-format E-mount camera, this lens will allow photographers to capture wide landscapes and work in tight spaces with ease. It offers a fast maximum aperture of f\/2.8 for operating in low-light conditions and it incorporates one aspherical element to combat various aberrations that may occur. Also, it has a fast and silent motor for autofocus in stills and video modes and features an internal focus design that ensures maximum performance. A seven-blade circular diaphragm is implemented as well for smooth bokeh. Additionally, it can accept optional ultra-wide and fisheye converters for getting 18mm and 15mm equivalent perspectives.\u003c\/p\u003e\n\u003ch3\u003e \u003c\/h3\u003e\n\u003ch3\u003eFeatures:\u003c\/h3\u003e\n\u003cp\u003eWith its pancake design, the lens only extends 0.9\" from the mount, resulting in a compact and lightweight camera system.\u003c\/p\u003e\n\u003cp\u003eDesigned for use on APS-C format cameras, this 16mm lens will provide a wide-angle perspective with a 35mm equivalent focal length of 24mm.\u003c\/p\u003e\n\u003cp\u003eThe fast f\/2.8 maximum aperture permits operation in less-than-ideal lighting situations and allows photographers to capture images with shallow depth of field.\u003c\/p\u003e\n\u003cp\u003eOne aspherical element is incorporated in the lens design to reduce astigmatism, field curvature, coma, and other monochromatic aberrations.\u003c\/p\u003e\n\u003cp\u003eThe lens uses an internal focusing design that contributes to faster autofocus performance as well as a minimum focus distance of 9.4\".\u003c\/p\u003e\n\u003cp\u003eRounded seven-blade diaphragm contributes to a pleasing bokeh quality when employing selective focus techniques.\u003c\/p\u003e\n\u003cp\u003eThis lens is compatible with optical wide-angle and fisheye conversion lenses, which, when used, will convert this lens into an 18mm or 15mm lens, respectively.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":42719072157863,"sku":"GC35-SEL16F28","price":201.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0603\/4083\/0375\/products\/productimage_7626.jpg?v=1666600408"},{"product_id":"sony-18-135mm-f-3-5-5-6-lens","title":"Sony 18-135mm f\/3.5-5.6 Lens - Sony E Mount","description":"\u003cp\u003eSpanning a useful wide-angle to medium telephoto range, the E 18-135mm f\/3.5-5.6 OSS from Sony is a versatile 27-202.5mm equivalent zoom for APS-C-format E-mount mirrorless cameras. Complementing the range of focal lengths is an Optical SteadyShot image stabilization system, which minimizes the appearance of camera shake for sharper handheld shooting. Also helping to produce sharper imagery is a linear autofocus motor, which delivers quick and accurate focusing performance that is also quiet to suit video recording applications. Balancing with the handling attributes, this lens also sports an intelligent optical design that uses both extra-low dispersion glass and aspherical elements to control spherical and chromatic aberrations for high sharpness and clarity throughout the zoom range.\u003c\/p\u003e\n\u003ch3\u003e\u003c\/h3\u003e\n\u003ch3\u003eFeatures:\u003c\/h3\u003e\n\u003cp\u003eVersatile zoom designed for APS-C-format E-mount mirrorless cameras, this 18-135mm lens provides a 27-202.5mm equivalent focal length range.\u003c\/p\u003e\n\u003cp\u003eTwo extra-low dispersion elements help to reduce colour fringing and chromatic aberrations in order to produce greater clarity and colour accuracy.\u003c\/p\u003e\n\u003cp\u003eOne aspherical element helps to control distortion and reduce spherical aberrations for greater sharpness and accurate rendering.\u003c\/p\u003e\n\u003cp\u003eOptical SteadyShot image stabilization helps to minimize the appearance of camera shake for sharper imagery when shooting handheld with slower shutter speeds. This stabilization system can also be combined with a select camera's sensor-shift type image stabilization for more effective control of camera blur.\u003c\/p\u003e\n\u003cp\u003eA linear autofocus motor provides quick and precise autofocus performance and enables accurate and silent focusing while recording videos. Additionally, a dedicated AF\/MF switch allows for quick changes between focusing methods.\u003c\/p\u003e\n\u003cp\u003eMinimum focusing distance of 1.5' along with a maximum magnification of 0.29x benefit working with close-up subjects.\u003c\/p\u003e\n\u003cp\u003eA rounded seven-blade diaphragm contributes to a pleasing bokeh quality when employing selective focus techniques.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":42719072288935,"sku":"GC35-SEL18135","price":592.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0603\/4083\/0375\/products\/sony_sel18135_e_18_135mm_f_3_5_5_6_oss_1515113148_1383463.jpg?v=1666600427"},{"product_id":"sony-28mm-ultra-wide-angle-converter-for-sel28f20","title":"Sony 28mm Ultra Wide Angle Converter for SEL28F20","description":"\u003cul\u003e\n\u003cli\u003eDedicated ultra-wide Converter Lens for the SEL28F20 FE 28mm F2 Lens\u003c\/li\u003e\n\u003cli\u003eProvides a 21mm Field of View and delivers high resolution from Minimum Focusing Distance to infinity\u003c\/li\u003e\n\u003cli\u003eAutomatic detection for EXIF Data generation\u003c\/li\u003e\n\u003cli\u003eDust and moisture resistant design\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eSpecifications\u003c\/strong\u003e\u003c\/p\u003e\u003ctable class=\"data-table\"\u003e\u003ctbody\u003e\n\u003ctr\u003e\n\u003cth scope=\"specification\"\u003eType\u003c\/th\u003e\n\u003ctd\u003eConverter\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth scope=\"specification\"\u003eProduct name\u003c\/th\u003e\n\u003ctd\u003eUltra Wide Converter\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth scope=\"specification\"\u003eModel name\u003c\/th\u003e\n\u003ctd\u003eSEL075UWC\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth scope=\"specification\"\u003eFormat\u003c\/th\u003e\n\u003ctd\u003e35mm full frame *2\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth scope=\"specification\"\u003eFocal-length (mm)\u003c\/th\u003e\n\u003ctd\u003e21mm *3\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth scope=\"specification\"\u003e35mm equivalent focal-length (APS-C) (mm)\u003c\/th\u003e\n\u003ctd\u003e31.5mm *3\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth scope=\"specification\"\u003eLens construction (groups-elements)\u003c\/th\u003e\n\u003ctd\u003e4-4\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth scope=\"specification\"\u003eAngle of view (APS-C)\u003c\/th\u003e\n\u003ctd\u003e68° *3 *4\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth scope=\"specification\"\u003eAngle of view (35mm)\u003c\/th\u003e\n\u003ctd\u003e92° *3\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth scope=\"specification\"\u003eMaximum aperture (F)\u003c\/th\u003e\n\u003ctd\u003e2.8 *3\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth scope=\"specification\"\u003eMinimum aperture (F)\u003c\/th\u003e\n\u003ctd\u003e22 *3\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth scope=\"specification\"\u003eMinimum focus distance (m)\u003c\/th\u003e\n\u003ctd\u003e0.24(AF) *2, 0.20(MF) *3\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth scope=\"specification\"\u003eMinimum focus distance (ft)\u003c\/th\u003e\n\u003ctd\u003e0.79(AF) *2, 0.66(MF) *3\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth scope=\"specification\"\u003eMaximum magnification ratio (x)\u003c\/th\u003e\n\u003ctd\u003e0.15(AF) *2, 0.20(MF) *3\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth scope=\"specification\"\u003eHood type\u003c\/th\u003e\n\u003ctd\u003ePetal shape, fixed type\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth scope=\"specification\"\u003eDimensions dia. x length (mm)\u003c\/th\u003e\n\u003ctd\u003eApprox. 72 x 51 mm\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth scope=\"specification\"\u003eDimensions dia. x length (in.)\u003c\/th\u003e\n\u003ctd\u003eApprox. 2-7\/8 x 2-1\/8\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth scope=\"specification\"\u003eWeight (approx.) (g)\u003c\/th\u003e\n\u003ctd\u003eApprox. 267g\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth scope=\"specification\"\u003eWeight (approx.) (oz.)\u003c\/th\u003e\n\u003ctd\u003eApprox. 9.5oz\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\u003c\/table\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":42719072682151,"sku":"GC35-SEL075UWC","price":296.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0603\/4083\/0375\/products\/54ebd02484be94970ea1db91be16f7bd.jpg?v=1666600461"},{"product_id":"sony-35mm-f1-8-fixed-focal-lens-e-mount-lens","title":"Sony 35mm F1.8 Fixed Focal Lens E-Mount Lens","description":"\u003cp\u003eDelivering a \"normal-length\" 52.5mm equivalent on APS-C-format E-mount cameras, the E 35mm f\/1.8 OSS Lens from Sony is a versatile and lightweight option that will fit a variety of shooting scenarios. It offers a fast f\/1.8 maximum aperture for working in low-light and creating images with shallow depth of field. Equipped with one extra-low dispersion element and two aspherical elements, images will have an absolute minimum of aberrations. Also, it has built-in Optical SteadyShot image stabilization for reducing camera shake and creating sharper images and uses an internal focus mechanism that enables fast, responsive focusing as close as 11.8\". Additionally, it has a seven-blade circular diaphragm for smooth bokeh.\u003c\/p\u003e\n\u003ch3\u003e \u003c\/h3\u003e\n\u003ch3\u003eFeatures:\u003c\/h3\u003e\n\u003cp\u003eDesigned for APS-C-format cameras, this compact 35mm lens will provide a \"normal\" 52.5mm equivalent focal length.\u003c\/p\u003e\n\u003cp\u003eA maximum aperture of f\/1.8 offers excellent low-light imaging capabilities along with the ability to create images with a shallow depth of field.\u003c\/p\u003e\n\u003cp\u003eOne extra-low dispersion glass element is featured in the lens design to help reduce chromatic aberrations and colour fringing for improved clarity and colour neutrality.\u003c\/p\u003e\n\u003cp\u003eTwo aspherical elements are incorporated in the lens design to reduce astigmatism, field curvature, coma, and other monochromatic aberrations.\u003c\/p\u003e\n\u003cp\u003eOptical SteadyShot image stabilization helps to minimize the appearance of camera shake for sharper imagery when shooting handheld with slower shutter speeds. This stabilization system can be combined with a select camera's sensor-shift type image stabilization for more effective control of camera blur.\u003c\/p\u003e\n\u003cp\u003eAn internal focus mechanism contributes to faster, more responsive autofocus, the minimum focus distance of 11.8\", and easier handling as the lens does not change in length during use.\u003c\/p\u003e\n\u003cp\u003eA rounded seven-blade diaphragm contributes to a pleasing bokeh quality when employing selective focus techniques.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":42719073042599,"sku":"GC35-SEL35F18","price":499.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0603\/4083\/0375\/products\/1459267188_img_608378.jpg?v=1666600473"},{"product_id":"sony-a6400-24-2mp-aps-c-body-black","title":"Sony A6400 Body - Black","description":"\u003cp\u003eStable, fast, versatile, and compact, the \u003cstrong\u003eAlpha a6400 \u003c\/strong\u003efrom \u003cstrong\u003eSony\u003c\/strong\u003e is an APS-C-format mirrorless camera that adopts many of the features normally reserved for their full-frame lineup. This includes an autofocus acquisition of 0.02 seconds, Real-time Eye AF and Real-time Tracking capabilities, high-speed shooting up to 11 fps and silent shooting up to 8 fps, both with AF\/AE tracking, an upgraded BIONZ X image processing engine, a fully tiltable 180¬∞ LCD touchscreen, UHD 4K movie recording with full pixel readout and no pixel binning, internal recording for time-lapse videos, and more.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eThe a6400 is well-suited for both photo and video creators, ranging from professionals to vloggers. Revolving around a 24.2MP Exmor CMOS sensor and BIONZ X image processor, clean image quality is provided with a wide expandable sensitivity range to ISO 102,400, along with accelerated readout speeds for internal 4K30 and Full HD 1080p120 video recording with full pixel readout. The processor further benefits videographers with the inclusion of an S\u0026amp;Q (Slow \u0026amp; Quick) Motion setting that permits capturing Full HD video at a variety of frame rates ranging from 1-120 fps, plus HLG (Hybrid Log-Gamma), which supports HDR workflows, and both S-Log2 and S-Log3 for color grading flexibility. Stills shooters also benefit from the processing speed, which enables continuous shooting at 11 fps for up to 116 JPEGs or 46 raw images in a burst, as well as 14-bit raw file output. The sensor and processor combination also avails wide-coverage 425-point phase-detection and 425-point contrast-detection systems for quick and precise focusing performance. This focusing system also enables Real-time Eye AF, which delivers improved accuracy, speed, and tracking performance of Eye AF, so the eyes of your subject are automatically detected. Furthermore, Real-time Tracking uses AI-based object recognition and processes color, subject distance (depth), and pattern (brightness) as spatial information to ensure that all subjects can be captured with accuracy. Increasingly versatile and fully featured in both photo and video realms, the a6400 is a fast and precise imaging tool for multimedia capture.\u003c\/p\u003e\n\u003cp\u003eComplementing the imaging assets, the a6400 sports a robust magnesium-alloy body and anti-dust functionality that protects the optical filter. The compact profile incorporates a high-resolution XGA Tru-Finder 2.36m-dot OLED electronic viewfinder for bright, clear, eye-level viewing, and this EVF features a 120 fps viewing mode for smooth tracking of fast-moving subjects. A rear 3.0\" 921.6k-dot touchscreen TFT LCD monitor is also available and tilts 180¬∞ up and 74¬∞ down to benefit shooting from high and low working angles. The touchscreen design also allows for intuitive touch-to-focus control. Additionally, for wireless remote control over the camera, or for just sharing imagery online, built-in Wi-Fi with NFC permits linking with a mobile device for intuitive wireless control.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eGeneral Features\u003c\/h3\u003e\n\u003ch3\u003eCapture Decisive Moments\u003c\/h3\u003e\n\u003cp\u003eThe autofocus system on the a6400 inherits many technologies from Sony's line-up of full-frame cameras, including the a9, a7R III, and a7 III models. The a6400 features 425 phase-detection AF points and 425 contrast-detection AF points that are placed densely over the entire image area, covering approximately 84% of the image area. This high-speed, high-performance tracking AF system is paired with a BIONZ X image processing engine that together allows the camera to acquire focus in as little as 0.02 seconds and maintain subject lock effectively, ensuring even the fastest moving subjects can be tracked and captured with ease.\u003c\/p\u003e\n\u003cp\u003eThe Œ±6400 introduces advanced \"Real-time Eye AF,\" the latest version of Sony's Eye AF technology. This capability employs artificial intelligence-based object recognition to detect and process eye data in real-time, resulting in improved accuracy, speed, and tracking performance of Eye AF. In all autofocus modes, the camera now automatically detects the eyes of the subject and activates Eye AF with a half-press of the shutter button, and when in AF-C or AF-A mode, the preferred eye (left or right) of your subject can be selected as the focus point. Choices include Auto \/ Right Eye \/ Left Eye, and a Switch Right \/ Left Eye function is able to be assigned to a custom function as well. This technology frees the photographer to focus solely on composition with trust that focus will be tack sharp on the subject's eye. Eye AF support for animals will be added in summer 2019 via a system software update.\u003c\/p\u003e\n\u003cp\u003eAlso debuting on the a6400 is Sony's \"Real-time Tracking.\" This mode utilizes Sony's algorithm that includes artificial intelligence (AI) based object recognition and processes colour, subject distance (depth), and pattern (brightness) as spatial information to ensure that all subjects can be captured with accuracy. Additionally, when photographing or videographing humans or animals, face and eye position information is recognized by AI and the subject's eye is monitored in real-time with high tracking precision. This can be activated by a simple half-press of the shutter button or can be assigned to a custom function\u003c\/p\u003e\n\u003cp\u003eIn terms of overall shooting speeds, the camera can shoot at up to 11 fps with full AF\/AE tracking while utilizing the mechanical shutter, and up to 8 fps with full AF\/AE tracking while silent shooting. It can shoot at each of these speeds for up to 116 frames JPEG Standard \/ 46 frames raw compressed, greatly increasing the chances of capturing the moment.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eAdvancements in Image Quality\u003c\/h3\u003e\n\u003cp\u003eSony's a6400 is equipped with a 24.2MP APS-C image sensor that is paired with an upgraded BIONZ X processor to deliver the improved image quality and colour reproduction in all types of shooting conditions. Standard ISO ranges up to ISO 32,000 for both stills and movies, and is expandable up to ISO 102,400 for still images, with good noise reduction at medium and high sensitivities.\u003c\/p\u003e\n\u003cp\u003eThe camera also inherits many of the image processing algorithms from Sony's full-frame cameras, suppressing noise while preserving resolution and improving texture depiction.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003e4K Movie Recording with Fast Hybrid Autofocus\u003c\/h3\u003e\n\u003cp\u003eThe versatile a6400 is a solid video camera, offering internal 4K UHD (3840 x 2160) movie recording with full pixel readout and no pixel binning to collect about 2.4x the amount of data required for 4K movies, and then oversamples it to produce high quality 4K footage with detail and depth. Focusing during movie shooting is fast and stable thanks to upgraded Fast Hybrid AF technology, which keeps the subject in constant smooth focus, even if an object crosses in front of the camera. This advanced AF plus touch focus functionality makes it a suitable camera choice for many vloggers and video creators that are regularly creating and uploading content online.\u003c\/p\u003e\n\u003cp\u003eFor time-lapse movie creation, the camera features built-in interval recording that can be set anywhere between 1 and 60 seconds, with a total number of shots from 1 to 9999. AE tracking sensitivity can be adjusted to \"High\", \"Mid,\" or \"Low\" during interval shooting, allowing for reduced changes in exposure over the shooting interval.\u003cbr\u003e\u003cbr\u003eAdditionally, for the first time in a Sony APS-C mirrorless camera, this model includes an HLG (Hybrid Log-Gamma) picture profile, which supports an Instant HDR workflow, allowing HDR (HLG) compatible tvs to playback beautiful, true-to-life 4K HDR imagery. Further, both S-Log2 and S-Log3 are available for increased colour grading flexibility, as well as Zebra functionality, Gamma Display Assist, and proxy recording. The camera can also record Full HD at 120 fps at up to 100 Mb\/s, allowing footage to be reviewed and eventually edited into 4x or 5x slow-motion video files in Full HD resolution with AF tracking.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eUpgraded Build for Increased Versatility\u003c\/h3\u003e\n\u003cp\u003eThis camera is designed to offer a high level of functionality and customization to maximize shooting freedom. The a6400 features a fully tiltable 180¬∞ 3.0\" LCD flip screen with 921,600 dots of resolution that allows for simple and effective framing of selfie-style shooting for both still and video capture. Utilizing this capability, vloggers will be able to check and monitor composition throughout their entire creative process. The LCD screen is also equipped with touch functionality, with options for Touch Pad, Touch Focus, Touch Shutter, and Touch Tracking, which quickly activates \"Real-time Tracking\" through the touch screen.\u003c\/p\u003e\n\u003cp\u003eThe camera features a high-quality XGA OLED Tru-finder viewfinder, extensive customization with 89 functions that are assignable to 8 custom keys, My Dial and My Menu functionality, enhanced overall menu usability, a help screen for menus, star rating for images, and many other features that allow for a seamless shooting experience. It is also built with a tough magnesium-alloy design and has a durable shutter that is rated for approximately 200,000 cycles. It also is capable of seamlessly transferring files to a smartphone or tablet when connected to the new Imaging Edge Mobile application.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":42719073501351,"sku":"GC35-ILCE6400B","price":1119.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0603\/4083\/0375\/products\/ilce6400b.jpg?v=1666600532"},{"product_id":"sony-a6400-body-with-16-50mm-ii-lens-kit-black","title":"Sony A6400 Body with 16-50mm II Lens Kit - Black","description":"\u003ch3\u003eSony A6400 Body with 16-50mm II Lens Kit - Black\u003c\/h3\u003e\n\u003cp\u003eStable, fast, versatile, and compact, the Alpha a6400 from Sony is an APS-C-format mirrorless camera that adopts many of the features normally reserved for their full-frame lineup. This includes an autofocus acquisition of 0.02 seconds, Real-time Eye AF and Real-time Tracking capabilities, high-speed shooting up to 11 fps and silent shooting up to 8 fps, both with AF\/AE tracking, an upgraded BIONZ X image processing engine, an LCD touchscreen that tilts 180° up and 74° down, UHD 4K movie recording with full pixel readout and no pixel binning, internal recording for time-lapse videos, and more.\u003c\/p\u003e\n\u003cp\u003eThe a6400 is well-suited for both photo and video creators, ranging from professionals to vloggers. Revolving around a 24.2MP Exmor CMOS sensor and BIONZ X image processor, clean image quality is provided with a wide expandable sensitivity range of ISO 100 to 102,400, along with accelerated readout speeds for internal 4K24 and Full HD 1080p120 video recording with full pixel readout. The processor further benefits videographers with the inclusion of an S\u0026amp;Q (Slow \u0026amp; Quick) Motion setting that permits capturing Full HD video at a variety of frame rates ranging from 1-120 fps, plus HLG (Hybrid Log-Gamma), which supports HDR workflows, and both S-Log2 and S-Log3 for colour grading flexibility. Stills shooters also benefit from the processing speed, which enables continuous shooting at 11 fps for up to 116 JPEGs, 46 raw images, or 44 raw and JPEG frames in a burst, as well as 14-bit raw file output. The sensor and processor combination also avails 4D FOCUS, with a wide-coverage 425-point phase-detection system that covers around 84% of the image area, and a 425-point contrast-detection system, both of which provide quick and precise focusing performance. This focusing system also enables Real-time Eye AF, which delivers improved accuracy, speed, and tracking performance of Eye AF, so the eyes of your subject are automatically detected. Furthermore, Real-time Tracking uses AI-based object recognition and processes colour, subject distance (depth), and pattern (brightness) as spatial information to ensure that all subjects can be captured with accuracy. Increasingly versatile and fully featured in both photo and video realms, the a6400 is a fast and precise imaging tool for multimedia capture.\u003c\/p\u003e\n\u003cp\u003eComplementing the imaging assets, the a6400 sports a robust magnesium-alloy body with sealed buttons and dials to help keep out dust and moisture, plus anti-dust functionality that protects the optical filter. The compact profile incorporates a high-resolution XGA Tru-Finder 2.36m-dot OLED electronic viewfinder for bright, clear, eye-level viewing, and this EVF features a 120 fps viewing mode for smooth tracking of fast-moving subjects. A rear 3.0\" 921.6k-dot touchscreen TFT LCD monitor is also available and tilts 180° up and 74° down to benefit shooting from high and low working angles. The touchscreen design also allows for intuitive touch-to-focus control. Additionally, for wireless remote control over the camera, or for just sharing imagery online, built-in Wi-Fi with NFC permits linking with a mobile device for intuitive wireless control.\u003c\/p\u003e\n\u003ch3\u003eSony E PZ 16-50mm f\/3.5-5.6 OSS II Lens\u003c\/h3\u003e\n\u003cp\u003eDesigned for APS-C mirrorless camera sensors, the black E PZ 16-50mm f\/3.5-5.6 OSS II Lens from Sony offers a versatile full-frame equivalent zoom angle of 24-75mm within a compact design. A variable aperture of f\/3.5 to 5.6 helps keep the lens's size and weight to a minimum while accommodating most use cases. When the camera is powered off, the lens retracts to just 1.25\".\u003c\/p\u003e\n\u003cp\u003eQuick autofocusing and improved Optical SteadyShot image stabilisation counteract handheld camera shake for sharper imagery. Four aspherical elements and one Extra-Low Dispersion element ensure high-resolution imagery throughout the zoom range. The lens supports focus pulling while shooting up to 120 fps and autofocus while zooming for intuitive single-person filming with moving subjects.\u003c\/p\u003e\n\u003ch3\u003eKey Features:\u003c\/h3\u003e\n\u003cp\u003e24.2MP APS-C Exmor CMOS Sensor\u003c\/p\u003e\n\u003cp\u003eBIONZ X Image Processor\u003c\/p\u003e\n\u003cp\u003eReal-Time Eye AF \u0026amp; Real-Time Tracking\u003c\/p\u003e\n\u003cp\u003eXGA Tru-Finder 2.36m-Dot OLED EVF\u003c\/p\u003e\n\u003cp\u003e3.0\" 921.6k-Dot 180° Tilting Touchscreen\u003c\/p\u003e\n\u003cp\u003eInternal UHD 4K Video, S-Log3, and HLG\u003c\/p\u003e\n\u003cp\u003eBuilt-In Wi-Fi with NFC\u003c\/p\u003e\n\u003cp\u003e425 Phase- \u0026amp; Contrast-Detect AF Points\u003c\/p\u003e\n\u003cp\u003eUp to 11 fps Shooting and ISO 102400\u003c\/p\u003e\n\u003cp\u003eE PZ 16-50mm f\/3.5-5.6 OSS Lens\u003c\/p\u003e\n\u003cp\u003eAPS-C | f\/3.5 to 5.6\u003c\/p\u003e\n\u003cp\u003e24-75mm (Full-Frame Equivalent)\u003c\/p\u003e\n\u003cp\u003eOptical SteadyShot Image Stabilisation\u003c\/p\u003e\n\u003cp\u003eAutofocus While Zooming\u003c\/p\u003e\n\u003ch3\u003eWhat's in the Box:\u003c\/h3\u003e\n\u003cp\u003eSony A6400 Body with 16-50mm Lens Kit\u003c\/p\u003e\n\u003cp\u003eSony E PZ 16-50mm f\/3.5-5.6 OSS II Lens\u003c\/p\u003e\n\u003cp\u003eSony ALC-F405S 40.5mm Front Lens Cap\u003c\/p\u003e\n\u003cp\u003eSony ALC-R1EM Rear Lens Cap\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":42719073403047,"sku":"GC35-ILCE6400KB","price":1292.68,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0603\/4083\/0375\/files\/GC35-ILCE6400KB_ee44f1f5-3d01-4243-94ea-7b1201a9075a.jpg?v=1736159201"},{"product_id":"sony-a7-iii-mirrorless-digital-camera-body-only","title":"Sony a7III Mirrorless Digital Camera (Body Only)","description":"\u003cp\u003eThe Sony a7III Mirrorless Digital Camera is a powerful tool for any photographer. Equipped with an advanced 24 megapixel back-illuminated Exmor R CMOS image sensor and up to 10 frames per second continuous shooting, this camera lets you capture stunning images in incredible detail. With 4K video capability, fast hybrid autofocus, and a comprehensive range of advanced imaging features, this camera is ideal for both professionals and amateurs alike.\u003c\/p\u003e\n\u003cp\u003eThe Sony a7III is designed to help you take your photography to the next level, delivering stunning image quality in a lightweight and compact body. So whether you’re shooting wildlife or sports events, landscapes or street photography – this camera is sure to impress. Experience the power of Sony’s flagship a7III Mirrorless Digital Camera today and unlock your creative potential.\u003c\/p\u003e\n\u003ch3\u003eSpectacular full-frame image quality\u003c\/h3\u003e\n\u003cp\u003eThe newly developed 24.2MPi back-illuminated Exmor R CMOS image sensor is paired with a front-end LSI that effectely doubles the readout speed of the image sensor, as well as an updated BIONZ X processing-engine that boosts processing speed by approximately 1.8 times compared to the A7II. These powerful components work together to allow the camera to shoot at faster speeds while also enabling its impressive ISO range of 100 - 51200 (expandable to ISO 50 - 204800 for still images) and an overall 1.5 stops improvement in image quality. The camera also features a masse 15-stop dynamic range at low sensitivity settings, ensuring outstanding overall performance at all settings and in all shooting conditions, with significant advancements in accurate colour reproductions of skin tones and the brant colour of nature.\u003c\/p\u003e\n\u003cp\u003eThis new full-frame model can also output 14 bit RAW formatix even in silent and continuous shooting modes, and is equipped with a 5-axis optical image stabilisation system that results in a 5.0 stepv shutter speed advantage.\u003c\/p\u003e\n\u003ch3\u003eSignificant advances in AF speed and performance\u003c\/h3\u003e\n\u003cp\u003eThe innovative new A7III full-frame mirrorless camera features a level of AF performance that has been largely improved over the A7II, including the addition of 4D FOCUS capabilities. The new camera has 425 contrast AF points that work with a 693-point focal-plane phase-detection AF system inherited from the acclaimed A9 model. This innovative AF system covers approximately 93% of the frame, ensuring reliable focusing and tracking for even the most difficult to capture subjects.\u003c\/p\u003e\n\u003cp\u003eAF response and tracking has also been greatly improved in the new camera, with almost 2xii the focusing speed in low-light condition and 2xii the tracking speed compared to the previous model as a result of the faster image sensor readout. This allows complex and unpredictable motion to be captured with far greater precision and accuracy.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003eThe acclaimed Eye AF feature is also available in the new camera, even in AF-C mode, which is extremely useful for situations where the subject is turning around, looking down or otherwise obstructed. It also works when the Œ±7 is being used with Sony's A-mount lenses with an optional LA-EA3 adaptor. Additional improvements in focusing flexibility include the addition of a multi-selector or joystick for more focusing points quickly, the addition of touch focusing capability, AF availability in Focus Magnifier mode, an \"On\" button and much more.\u003c\/p\u003e\n\u003ch3\u003eSpeed to capture every decisive moment\u003c\/h3\u003e\n\u003cp\u003eThe new A7III is equipped with an updated image processing system that allows it to shoot full-resolution images at up to 10 fps with continuous, accurate AF\/AE tracking for up to 177 standard JPEG images, 89 compressed RAW images or 40 uncompressed RAW images. This high-speed mode is available with either a mechanical shutter or a completely silent shooting, adding to the\u003c\/p\u003e\n\u003cp\u003eimmense flexibility of the camera. The camera can also shoot continuously at up to 8 fps in slow mode with minimal lag in the viewfinder or LCD screen.\u003c\/p\u003e\n\u003cp\u003eFor added convenience, while large groups of burst images are being written to the memory card, many of the cameras key functions are operable, including access to the (Function) and Menu buttons, image playback and several other menus and parameters including image rating and other functions that facilitate on-location image sorting.\u003c\/p\u003e\n\u003cp\u003eAdditionally, if there is fluorescent or artificial lighting present in a shooting environment, users can activate the Anti-flickerxii function to allow the Œ±7 to automatically detect the frequency of the lighting and time the shutter to minimise its effect on images being captured. This minimises any exposure or colour anomalies that can sometimes occur at the top and bottom of images shot at high shutter speeds.\u003c\/p\u003e\n\u003ch3\u003eHigh quality 4K Video\u003c\/h3\u003e\n\u003cp\u003eThe new Œ±7 is an outstanding video camera as well, offering 4K (3840x2160 pixels) video recording across the full width of the full-frame image sensor. In video mode, the camera uses full pixel readout without pixel binning to collect about 2.4xx the amount of data required for 4K movies, and then oversamples it to produce high quality 4K footage with exceptional detail and depth.\u003c\/p\u003e\n\u003cp\u003eAn HLG (Hybrid Log-Gamma)x picture profile is available on the Œ±7 as well, which supports an Instant HDR workflow, allowing HDR (HLG) compatible TV's to play back beautiful, true-to-life 4K HDR imagery. Further, both S-Log2 and S-Log3 are available for increased colour grading flexibility, as well as zebra functionality, gamma display assist and proxy recording. The camera can also record Full HD at 120 fps at up to 100 Mbps, allowing footage to be reviewed and eventually edited into 4x or 5x slow-motion video files in Full HD resolution with AF tracking.\u003c\/p\u003e\n\u003ch3\u003eUpgraded build, design and customisation\u003c\/h3\u003e\n\u003cp\u003eSony's newest full-frame camera is equipped with a variety of enhanced capabilities that were first implemented in the Œ±9 and then again in the Œ±7R. These include dual media slots, with support in one slot for UHS-II type SD memory cards. Users have a variety of options for storing their content in each of the cards, including separate JPEG \/ RAW recording, separate still image\/movie recording, relay recording and more. Battery life has been greatly extended as well - with a CIPA measurement of up to 710 shots per charge, it offers the world's longest battery life of any mirrorless camera, as the new camera utilises Sony's Z series battery NP-FZ100 that have approximately 2.2 times the capacity of the W series battery NP-FW50 utilised in the Œ±7 II.\u003c\/p\u003e\n\u003cp\u003eThe new camera features \"My Menu\" functionality which allows up to 30 menu items to be registered for instant recall when needed. Users can also apply star ratings to their still images through the camera controls for easier image playback and reew, and edit the first three characters of all still image files. Additionally, there is a total of 81 functions that are assignable to 11 custom buttons, and the camera is both dust and moisture resistant.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":42719074943143,"sku":"GC35-ILCE7M3B","price":1778.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0603\/4083\/0375\/products\/ilce7m3b.jpg?v=1769000508"},{"product_id":"sony-a7s-iii-mirrorless-digital-camera","title":"Sony a7S III Mirrorless Digital Camera","description":"\u003cp\u003eThe Sony a7S III Mirrorless Digital Camera is an upgraded version of the Sony a7S II. It combines many advanced features with its high-sensitivity, low-noise full-frame image sensor. With 15 stops of dynamic range and 4K 120p video recording capability, this camera offers stunning visuals for professional photographers and videographers. Its ISO range of 80-102400 allows photographers to capture still images in low-light settings and its 5 step AF transition speed enhances accuracy and tracking performance for moving subjects.\u003c\/p\u003e\n\u003cp\u003eThe Sony a7S III also features advanced heat management, an OLED viewfinder with 9.44 million dots, and dual UHS-II SD card slots for file transfers. With its combination of revolutionary imaging capabilities and advanced technology, the Sony a7S III is an ideal choice for professional photographers and filmmakers.\u003c\/p\u003e\n\u003ch3\u003eVideo Recording and Storage Capabilities - Will The Camera Keep Up?\u003c\/h3\u003e\n\u003cp\u003eDumping your 4K footage to memory is also going to be extremely easy thanks to a new codec called XEVC. All you will require is a compatible external recorder, and the process will care for itself when recording 500 MBPS bitrate Base ISO 160 for S-Log 2\/3. This is something many cinematographers and filmmakers have been requesting for some time. Previously, with the A7s II users could only select from 4:2:0 8-bit recording at 100Mbps internally. While this was amazing at the time of release, it was the 4:2:2 which was an industry standard for cine at the higher end of the market.\u003c\/p\u003e\n\u003ch2\u003eEnhanced Autofocus Performance To Rival the Rest\u003c\/h2\u003e\n\u003cp\u003eSony is, without doubt, the industry champions of autofocus performance and the a7S III continues that reputation. It employs a hybrid autofocus system that covers 92% of the sensor and combines 759 phase-detection points with 425 contrast AF for blistering low-light performance. In terms of AF algorithms, the Sony a7S III has enhanced human and animal eye detection from a greater distance.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":42719075139751,"sku":"GC35-ILCE7SM3B","price":3872.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0603\/4083\/0375\/files\/BtPhTMu.jpg?v=1778418159"},{"product_id":"sony-carl-zeiss-55mm-f1-8-lens","title":"Sony Carl Zeiss 55mm F1.8 Lens","description":"\u003cp\u003eThe Sony Carl Zeiss Sonnar T* FE 55mm F1.8 ZA lens offers a sophisticated design and outstanding optical quality that is sure to impress any enthusiast photographer. Featuring a fast maximum aperture of f\/1.8, the lens can capture stunning images in low light or with shallow depth-of-field effects, while its advanced optical elements minimize aberrations for crisp contrast and sharpness throughout the frame.\u003c\/p\u003e\n\u003cp\u003eAdditionally, it has an impressive minimum focusing distance of 0.4m (1.3 ft) for close-up shots with rich texture and detail, as well as dust and moisture resistant construction for reliable performance in challenging conditions. With its versatility and superior image quality, the Sony Carl Zeiss Sonnar T* FE 55mm F1.8 ZA lens is an essential tool for any serious photographer.\u003c\/p\u003e\n\u003ch3\u003eFeatures:\u003c\/h3\u003e\n\u003cp\u003eBased on the Zeiss Sonnar optical concept, this lens uses a design with seven elements in five groups that helps achieve the large maximum aperture of f\/1.8 while simultaneously reducing flare and improving contrast.\u003c\/p\u003e\n\u003cp\u003eA normal-length prime designed for full-frame E-mount cameras, this 55mm lens will provide an excellent perspective for street photography, portraits, and general-purpose shooting. It can also be used on APS-C format cameras where it will provide an equivalent focal length of 82.5mm.\u003c\/p\u003e\n\u003cp\u003eThe f\/1.8 maximum aperture allows users to create images with shallow depth of field and work in low-light conditions with relative ease.\u003c\/p\u003e\n\u003cp\u003eZeiss T* anti-reflective coatings have been applied to each lens surface to help minimize reflections in order to provide greater image clarity, contrast, and colour fidelity.\u003c\/p\u003e\n\u003cp\u003eThree aspherical elements, including two double-sided, are incorporated in the lens design to reduce astigmatism, field curvature, coma, and other monochromatic aberrations.\u003c\/p\u003e\n\u003cp\u003eA linear autofocus motor and internal focus design provide quick and precise autofocus performance and enable accurate and silent focusing while recording videos.\u003c\/p\u003e\n\u003cp\u003eDust- and moisture-sealed design better permits working in inclement conditions and rubberized control rings benefit handling in colder temperatures.\u003c\/p\u003e\n\u003cp\u003eRounded nine-blade diaphragm contributes to a pleasing bokeh quality when employing selective focus techniques.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":42719076548775,"sku":"GC35-SEL55F18Z","price":799.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0603\/4083\/0375\/products\/sony_sel55f18z_sonnar_t_fe_55mm_1489584921_1008124.jpg?v=1716124834"},{"product_id":"sony-e-16-55mm-f-2-8-g-lens","title":"Sony E 16-55mm f\/2.8 G Lens","description":"\u003cp\u003ePositioned as the workhorse lens for APS-C, the Sony E 16-55mm f\/2.8 G is a flexible wide-angle to portrait-length zoom featuring a bright constant f\/2.8 maximum aperture. This fast design suits working in a variety of lighting conditions throughout the zoom range and also affords greater control over depth of field. Further distinguishing itself, this lens sports four aspherical elements and three extra-low dispersion elements in order to control spherical and chromatic aberrations for greater sharpness and clarity. A Nano AR Coating has also been applied to further reduce surface reflections and flare for improved contrast when working in bright and backlit conditions. Benefitting the optics, this lens also sports an XD Linear Motor system that is quick and quiet, and also lends more responsive control for manual focus operation. The lens also has a dust- and moisture-sealed design, along with a fluorine coating, to support shooting in inclement conditions.\u003c\/p\u003e\n\u003ch3\u003e \u003c\/h3\u003e\n\u003ch3\u003eFeatures:\u003c\/h3\u003e\n\u003cp\u003eWide-to-portrait-length 16-55mm zoom is designed for APS-C-format Sony E-mount mirrorless cameras and provides a 24-82.5mm equivalent focal length range.\u003c\/p\u003e\n\u003cp\u003eBright f\/2.8 constant maximum aperture enables greater control over depth of field and also suits working in difficult lighting conditions.\u003c\/p\u003e\n\u003cp\u003eFour aspherical elements, including two AA (Advanced Aspherical) elements, help to greatly reduce distortion and spherical aberrations in order to accurately render scenes with a high degree of sharpness.\u003c\/p\u003e\n\u003cp\u003eThree extra-low dispersion elements reduce colour fringing and chromatic aberrations for improved clarity and colour accuracy.\u003c\/p\u003e\n\u003cp\u003eA Nano AR Coating has been applied to minimize surface reflections, flare, and ghosting for increased contrast and colour rendering in strong lighting conditions.\u003c\/p\u003e\n\u003cp\u003eAn XD Linear Motor system provides quick, quiet, and precise autofocus performance and also contributes to more natural, intuitive manual focus control. An AF\/MF switch is located on the lens barrel for tactile control over this setting.\u003c\/p\u003e\n\u003cp\u003eCustomizable focus hold buttons are present on the lens barrel for intuitive tactile control and rapid access to select settings.\u003c\/p\u003e\n\u003cp\u003eDust- and moisture-sealed design better permits working in inclement conditions and rubberized control rings benefit handling in colder temperatures.\u003c\/p\u003e\n\u003cp\u003eFluorine-coated front element resists dust, moisture, and fingerprints and is easy to clean.\u003c\/p\u003e\n\u003cp\u003eRounded nine-blade diaphragm contributes to a pleasing bokeh quality when employing selective focus techniques.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":42719077466279,"sku":"GC35-SEL1655G","price":1399.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0603\/4083\/0375\/products\/sel1655g.jpg?v=1666600923"},{"product_id":"sony-e-70-350mm-f-4-5-6-3-g-oss-lens","title":"Sony E 70-350mm f\/4.5-6.3 G OSS Lens","description":"\u003cp\u003eCovering a useful range of telephoto focal lengths, the E 70-350mm f\/4.5-6.3 G OSS from Sony is a 105-525mm-equivalent zoom for APS-C-format E-mount cameras. The long reach is suitable for sports, wildlife, and landscape shooting, and is benefitted by Optical SteadyShot image stabilization to minimize the appearance of camera shake for sharper handheld shooting. Also, complementing handling is an XD Linear Motor provides quick and quiet autofocus performance along with responsive manual focus control. In addition to refined handling and control, this 70-350mm lens is also characterized by its optical design, which includes one aspherical element and a trio of extra-low dispersion elements that reduce a variety of aberrations in order to realize sharp, clear imagery throughout the zoom range.\u003c\/p\u003e\n\u003ch3\u003e \u003c\/h3\u003e\n\u003ch3\u003eFeatures:\u003c\/h3\u003e\n\u003cp\u003eTelephoto zoom 70-350mm lens is designed for APS-C-format Sony E-mount mirrorless cameras and provides a 105-525mm equivalent focal length range.\u003c\/p\u003e\n\u003cp\u003eOne aspherical element helps to reduce distortion and spherical aberrations in order to accurately render scenes with a high degree of sharpness.\u003c\/p\u003e\n\u003cp\u003eThree extra-low dispersion elements reduce colour fringing and chromatic aberrations for improved clarity and colour accuracy.\u003c\/p\u003e\n\u003cp\u003eAn XD Linear Motor system provides quick, quiet, and precise autofocus performance and also contributes to more natural, intuitive manual focus control. An AF\/MF switch is located on the lens barrel for tactile control over this setting.\u003c\/p\u003e\n\u003cp\u003eCustomizable focus hold buttons are present on the lens barrel for intuitive tactile control and rapid access to select settings. Also, a zoom lock keeps the lens length fixed when not in use.\u003c\/p\u003e\n\u003cp\u003eOptical SteadyShot image stabilization helps to minimize the appearance of camera shake for sharper imagery when shooting handheld with slower shutter speeds.\u003c\/p\u003e\n\u003cp\u003eSeven-blade diaphragm contributes to a pleasing bokeh quality.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":42719077531815,"sku":"GC35-SEL70350G","price":1009.15,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0603\/4083\/0375\/products\/sel70350g.jpg?v=1769000492"},{"product_id":"sony-fe-14mm-f-1-8-gm-lens-with-bonus-cleaning-kit","title":"Sony FE 14mm f\/1.8 GM Lens","description":"\u003cp dir=\"ltr\" class=\"relative m-0 mb-1 mt-2 last:mb-0\"\u003e\u003cspan\u003eThe Sony FE 14mm f\/1.8 GM Lens is a wide-angle lens that offers maximum creativity at its finest. This versatile and lightweight lens features an ultra-wide angle of view, allowing you to capture stunning landscapes, night skies, architecture, and more with extraordinary detail and sharpness. With its bright aperture of f\/1.8, you can control depth of field to produce beautiful bokeh and blurry background effects. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\" class=\"relative m-0 mb-1 mt-2 last:mb-0\"\u003e\u003cspan\u003eIts robust construction includes dust- and moisture-resistant seals for enhanced durability in a wide range of shooting conditions. Whether you’re an experienced pro or just beginning your photographic journey, the Sony FE 14mm f\/1.8 GM Lens is an essential tool for creating stunning images that will last a lifetime.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 id=\"sony-fe-14mm-f1-8-gm-specifications\"\u003eSony FE 14mm F1.8 GM Specifications: \u003cbr\u003e\n\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e14mm Full Frame Focal Length\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003ef\/1.4 Maximum Aperture\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003ef\/16 Minimum Aperture\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e14 Elements in 11 Groups\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e0.25m Minimum Focus Distance\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e0.1xMaximum Magnification Ratio\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eRear Gell Filter\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eŒ¶83√ó99.8 mm Dimensions\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e460g Weight\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eFluorine Coating\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eNano AR II Coating\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 id=\"sony-fe-14mm-f1-8-gm-built-like-a-tank\"\u003eSony FE 14mm F1.8 GM Built Like A Tank \u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003eThe \u003ca href=\"https:\/\/www.georges.com.au\/sony-fe-14mm-f-1-8-gm-lens.html\" target=\"_blank\" data-mce-href=\"https:\/\/www.georges.com.au\/sony-fe-14mm-f-1-8-gm-lens.html\"\u003eSony FE 14mm F1.8 GM\u003c\/a\u003e is the sort of lens that can roll around in your camera bag on an extreme hike and suffer no damage. It is built like a tank, and thanks to its compact form and lightweight body, you can take it anywhere in your kit and not notice it. But there's so much more to the new \u003ca href=\"https:\/\/www.georges.com.au\/sony-fe-14mm-f-1-8-gm-lens.html\" target=\"_blank\" data-mce-href=\"https:\/\/www.georges.com.au\/sony-fe-14mm-f-1-8-gm-lens.html\"\u003eFE 14mm F1.8 GM\u003c\/a\u003e than just being a small lens. Sony has managed to pack amazing features and performance into the dust and moisture-sealed lens - let's take a closer look.\u003c\/p\u003e\n\u003cp\u003eThe \u003ca href=\"https:\/\/www.georges.com.au\/sony-fe-14mm-f-1-8-gm-lens.html\" target=\"_blank\" data-mce-href=\"https:\/\/www.georges.com.au\/sony-fe-14mm-f-1-8-gm-lens.html\"\u003eSony FE 14mm F1.8 GM\u003c\/a\u003e ultra-wide provides a 14mm fixed focal range to capture an insane field of view. The front lens element protrudes like a bubble, and the fixed petal-shaped lens hood protects it. But what about filters? If I am going to use it for landscape photography, how can I attach filters? Sony answers this call by featuring a rear filter mount - while not everyone's cup of tea, they certainly are growing in popularity.\u003c\/p\u003e\n\u003cp\u003eSony GM lenses are providing more consistency than ever in some of their core features. The \u003ca href=\"https:\/\/www.georges.com.au\/sony-fe-14mm-f-1-8-gm-lens.html\" target=\"_blank\" data-mce-href=\"https:\/\/www.georges.com.au\/sony-fe-14mm-f-1-8-gm-lens.html\"\u003eFE 14mm F1.8\u003c\/a\u003e is no exception as it features external features to support photographers and videographers. For starters, the Focus Hold button is a customisable function button. Plus, it features an AF\/MF switch for quick access to focus modes. Finally, the aperture ring has a nice amount of travel, is marked, and has a nice click for feedback. But for silent shooting, you can use the On\/Off switch.\u003c\/p\u003e\n\u003cp\u003eOn the inside, the magic continues with 14 lens elements in 11 groups. Sony has optimised distortion and aberration correction in the \u003ca href=\"https:\/\/www.georges.com.au\/sony-fe-14mm-f-1-8-gm-lens.html\" target=\"_blank\" data-mce-href=\"https:\/\/www.georges.com.au\/sony-fe-14mm-f-1-8-gm-lens.html\"\u003eFE 14mm F1.8 GM\u003c\/a\u003e. They have done so with two extreme aspherical elements, a standard aspherical element, two extra-low dispersion elements and a single Super ED element. It is the complete package suited to precision photography in any light.\u003c\/p\u003e\n\u003ch3 id=\"focus-performance-is-the-fe-14mm-f1-8-lens-quick\"\u003eFocus Performance - Is The FE 14mm F1.8 Lens Quick?\u003c\/h3\u003e\n\u003cp\u003eIt's no secret that Sony is the industry leader in autofocus performance. The Alpha series of cameras deliver impressive focus speeds, especially when paired with the GM lenses. The \u003ca href=\"https:\/\/www.georges.com.au\/sony-fe-14mm-f-1-8-gm-lens.html\" target=\"_blank\" data-mce-href=\"https:\/\/www.georges.com.au\/sony-fe-14mm-f-1-8-gm-lens.html\"\u003eSony FE 14mm F1.8\u003c\/a\u003e provides exceptional focus capture thanks to the pair of motors driving the XD Linear Motor system. Combined with the impressive phase detection pixels on the image sensor, the 14mm provide fast, quiet and accurate outcomes every time. \u003cbr\u003e\u003c\/p\u003e\n\u003ch3 id=\"best-use-for-this-impressive-ultra-wide-lens\"\u003eBest Use for This Impressive Ultra-Wide Lens\u003c\/h3\u003e\n\u003cp\u003eSony has considered many photographic use cases for their new \u003ca href=\"https:\/\/www.georges.com.au\/sony-fe-14mm-f-1-8-gm-lens.html\" target=\"_blank\" data-mce-href=\"https:\/\/www.georges.com.au\/sony-fe-14mm-f-1-8-gm-lens.html\"\u003e14mm F1.8 GM\u003c\/a\u003e lens. Traditionally a wide-angle lens of this calibre suits landscape, astro and architectural photographers. The mixture of the ultra-wide-angle and the impressive F1.8 aperture are a recipe for need and desire. Many photographers have had to rely on wide zoom F2.8 lenses, whereas now they can reap the benefits that this lens has to offer. \u003cbr\u003e\u003c\/p\u003e\n\u003ch3 id=\"final-thoughts-on-the-sony-14mm-f1-8-g-master-lens\"\u003eFinal Thoughts on the Sony 14mm F1.8 G Master Lens\u003c\/h3\u003e\n\u003cp\u003eIf you don't mind a zoom, there are other wide-angle alternatives, such as the \u003ca href=\"https:\/\/www.georges.com.au\/sony-fe-12-24mm-f-2-8-gm-lens.html?fbclid=IwAR0GCpdBKdP0U7CZMd-XQRGJUh3wvIFJQYeMSuykyt4WUssdF2ts8PFn9jQ\" target=\"_blank\" data-mce-href=\"https:\/\/www.georges.com.au\/sony-fe-12-24mm-f-2-8-gm-lens.html?fbclid=IwAR0GCpdBKdP0U7CZMd-XQRGJUh3wvIFJQYeMSuykyt4WUssdF2ts8PFn9jQ\"\u003eSony FE 12-24mm f\/2.8 GM Lens\u003c\/a\u003e and \u003ca href=\"https:\/\/www.georges.com.au\/sony-fe-16-35mm-f-2-8-gm-lens.html?fbclid=IwAR15HPoVmv7msGtTAQ89xSBl1z5lkQWSdZPp4pfTN-rsAmH2NE2N0U3FQCE\" target=\"_blank\" data-mce-href=\"https:\/\/www.georges.com.au\/sony-fe-16-35mm-f-2-8-gm-lens.html?fbclid=IwAR15HPoVmv7msGtTAQ89xSBl1z5lkQWSdZPp4pfTN-rsAmH2NE2N0U3FQCE\"\u003eSony FE 16-35mm f\/2.8 GM Lens\u003c\/a\u003e. Both these lenses offer F2.8 as a fixed aperture; however, with F1.8 on offer, this could be the brightest lens in your kit.\u003c\/p\u003e\n\u003cp\u003eIf you already have the \u003ca href=\"https:\/\/www.georges.com.au\/sony-sel20f18g-fe-20mm-f1-8-g-large-aperture-ultra-wide-angle-prime-lens.html?fbclid=IwAR0kSdvhDIPeavMnOuE_u0DK53G_yABa82lEnKiC-3PqAoOiio7lNJ4F8-4\" target=\"_blank\" data-mce-href=\"https:\/\/www.georges.com.au\/sony-sel20f18g-fe-20mm-f1-8-g-large-aperture-ultra-wide-angle-prime-lens.html?fbclid=IwAR0kSdvhDIPeavMnOuE_u0DK53G_yABa82lEnKiC-3PqAoOiio7lNJ4F8-4\"\u003eSony's FE 20mm f\/1.8 G Lens\u003c\/a\u003e and \u003ca href=\"https:\/\/www.georges.com.au\/sony-35mm-f1-8-fixed-focal-lens-e-mount-lens.html?fbclid=IwAR3SQYSnc6G92v5T-FvnHi1VjhZW3vt3HOr_POrzNkXCz3Ov1x1yZG9h6WM\" target=\"_blank\" data-mce-href=\"https:\/\/www.georges.com.au\/sony-35mm-f1-8-fixed-focal-lens-e-mount-lens.html?fbclid=IwAR3SQYSnc6G92v5T-FvnHi1VjhZW3vt3HOr_POrzNkXCz3Ov1x1yZG9h6WM\"\u003eFE 35mm f\/1.8 Lens\u003c\/a\u003e, chances are you will have your eye on the new 14mm. Its minimum focus distance of under ten inches is impressive. So there's no doubt that you will be more creative when taking wide-angle shots of landscapes of architecture.\u003c\/p\u003e\n\u003cp\u003eAlso, don't forget that the focal hold button is present on the lens. Many photographers overlook this feature. Its advantage offers a programmable setting that gives you quick access when in the studio or out on location. Not many wide-angle lenses offer this, so that's a plus.\u003c\/p\u003e\n\u003cp\u003eOverall, you should expect extreme sharpness from this fixed focal length. Its selection of unique glass combined with coatings provides all the tech you need to get the shot. If you are interested in picking up one of these lenses for yourself, make sure you pre-order. There will be plenty of stock of the \u003ca href=\"https:\/\/www.georges.com.au\/sony-fe-14mm-f-1-8-gm-lens.html\" target=\"_blank\" data-mce-href=\"https:\/\/www.georges.com.au\/sony-fe-14mm-f-1-8-gm-lens.html\"\u003eSony FE 14mm F1.8 G Master\u003c\/a\u003e at Georges Cameras; however, you'll find these will run out the door quite quickly.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":42719079268519,"sku":"GC35-SEL14F18GM","price":1447.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0603\/4083\/0375\/files\/7437405388967-PL_3d796d08-f383-47f6-9226-9a895e2b2aaf.jpg?v=1777623863"},{"product_id":"sony-fe-200-600mm-f-5-6-6-3-g-oss-lens","title":"Sony FE 200-600mm f\/5.6-6.3 G OSS Lens","description":"\u003cp\u003eThe Sony FE 200-600mm f\/5.6-6.3 G OSS Lens is a powerful telephoto lens with optical image stabilization that ensures crisp, clear photos even at long distances. Its advanced design includes two Extra Low Dispersion (ED) glass elements and three aspherical lenses that help reduce aberration and distortion for sharp images. The Direct Drive Super Sonic Wave Motor (DDSSM) ensures fast and quiet autofocus, perfect for capturing fleeting moments in nature or action scenes on the sports field.\u003c\/p\u003e\n\u003cp\u003eWith a minimum focusing distance of 3 meters, you can get close to your subjects and capture their unique features with stunning detail. Enjoy the convenience of shooting handheld for longer periods with the lightweight, dust and moisture resistant construction. This lens is a must-have for photographers who want to take their work to the next level. It's the perfect companion for your Sony Alpha E-mount camera system.\u003c\/p\u003e\n\u003ch3\u003eFeatures:\u003c\/h3\u003e\n\u003cp\u003eA far-reaching telephoto zoom designed for full-frame E-mount mirrorless cameras, this 200-600mm lens is also compatible with APS-C models where it provides a 300-900mm equivalent focal length range.\u003c\/p\u003e\n\u003cp\u003eA maximum aperture range of f\/5.6-6.3 helps minimize size and weight while providing excellent performance in a variety of applications.\u003c\/p\u003e\n\u003cp\u003eFive extra-low dispersion elements are featured in the lens design and help to control chromatic aberrations and reduce colour fringing for increased clarity and colour fidelity.\u003c\/p\u003e\n\u003cp\u003eOne aspherical element is placed at the rear of the optical design and reduces distortion and spherical aberrations in order to produce a high degree of sharpness and accurate rendering.\u003c\/p\u003e\n\u003cp\u003eA Nano AR Coating has been applied to minimize surface reflections, flare, and ghosting for increased contrast and colour rendering in strong lighting conditions.\u003c\/p\u003e\n\u003cp\u003eOptical SteadyShot image stabilization helps to minimize the appearance of camera shake for sharper imagery when shooting handheld with slower shutter speeds. This stabilization system has three dedicated modes, including panning and viewfinder stabilization priority settings, and can also be combined with a select camera's sensor-shift type image stabilization for more effective control of camera blur.\u003c\/p\u003e\n\u003cp\u003eA Direct Drive Super Sonic wave Motor (DDSSM) AF system provides quick, quiet, and precise autofocus performance and full-time MF override, and Linear Response MF also contributes to more natural, intuitive manual focus control.\u003c\/p\u003e\n\u003cp\u003eMinimum focusing distance of 7.9', along with a maximum magnification of 0.2x, benefits portraiture and headshots.\u003c\/p\u003e\n\u003cp\u003eFocus range limiter and focus hold controls offer more intuitive handling and faster performance when photographing moving subjects.\u003c\/p\u003e\n\u003cp\u003eInternal zoom design limits the overall length of the lens while zooming for more intuitive and comfortable handling.\u003c\/p\u003e\n\u003cp\u003eDust and weather-sealed construction benefits using the lens in inclement shooting conditions.\u003c\/p\u003e\n\u003cp\u003eThe front lens element features a fluorine coating to protect against smudges and dust from adhering to the glass surface.\u003c\/p\u003e\n\u003cp\u003eA rounded 11-blade diaphragm contributes to a pleasing bokeh quality when employing selective focus techniques.\u003c\/p\u003e\n\u003cp\u003eRemovable rotating tripod mount permits quick switching from horizontal to vertical shooting orientations.\u003c\/p\u003e\n\u003cp\u003eCompatible with optional 1.4x and 2x FE teleconverters for further increasing the lens's reach.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":42719079334055,"sku":"GC35-SEL200600G","price":1998.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0603\/4083\/0375\/files\/7437405520039-PL_dda9c76d-e846-41d9-94eb-302eb3850f8d.jpg?v=1777623863"},{"product_id":"sony-fe-24-105mm-f-4-g-oss-lens-with-bonus-nisi-filter-kit","title":"Sony FE 24-105mm f\/4 G OSS Lens","description":"\u003cp\u003eThe Sony FE 24-105mm f\/4 G OSS Lens is an all-around powerhouse, designed with professionals in mind. With its 24-105mm focal length and a wide f\/4 aperture, it’s great for landscapes, portraits and everything in between.\u003c\/p\u003e\n\u003cp\u003eAdditionally, the lens boasts Optical Steady Shot image stabilization (OSS) which allows you to capture sharp images even in low light situations. The ED glass elements provide excellent contrast and clarity while reducing chromatic aberration giving you an overall improved image quality. This versatile lens also features a dust and moisture resistant design for worry free shooting in harsh conditions. All in all, if you need one lens that can do it all, the Sony FE 24-105mm f\/4 G OSS Lens is the perfect choice. Its robust construction, versatility and excellent image quality make it a great addition to any photographer’s toolkit.\u003c\/p\u003e\n\u003ch3\u003eFeatures:\u003c\/h3\u003e\n\u003cp\u003eCovering a versatile wide-angle to short-telephoto range, this 24-105mm lens is designed for full-frame E-mount mirrorless cameras, however can also be used with APS-C models where it provides a 36-157.5mm equivalent focal length range.\u003c\/p\u003e\n\u003cp\u003eA constant f\/4 maximum aperture offers consistent performance throughout the zoom range and also lends greater control over focus position for shallow depth of field techniques.\u003c\/p\u003e\n\u003cp\u003eFour aspherical elements are featured in the optical design and two of which are designated as Advanced\u003c\/p\u003e\n\u003cp\u003eAspherical elements to noticeably reduce spherical aberrations and distortion throughout the zoom range for improved sharpness and clarity.\u003c\/p\u003e\n\u003cp\u003eThree extra-low dispersion elements are also used to minimize colour fringing and chromatic aberrations for greater colour accuracy.\u003c\/p\u003e\n\u003cp\u003eA Nano AR Coating has been applied to reduce surface reflections, flare, and ghosting for increased contrast and colour rendering in strong lighting conditions.\u003c\/p\u003e\n\u003cp\u003eOptical SteadyShot image stabilization helps to minimize the appearance of camera shake for sharper imagery when shooting handheld with slower shutter speeds. This stabilization system can also be combined with a select camera's sensor-shift type image stabilization for more effective control of camera blur.\u003c\/p\u003e\n\u003cp\u003eA Direct Drive Super Sonic wave AF motor and internal focus mechanism provides quick, quiet, and precise autofocus performance and also contribute to more natural, intuitive manual focus control.\u003c\/p\u003e\n\u003cp\u003eA focus hold button and AF\/MF switch are present on the lens barrel for intuitive tactile control and rapid access to select settings.\u003c\/p\u003e\n\u003cp\u003eA dust- and moisture-sealed design better permits working in inclement conditions and rubberized control rings benefit handling in colder temperatures.\u003c\/p\u003e\n\u003cp\u003eThe front lens element features a fluorine coating to protect against smudges and dust from adhering to the glass surface.\u003c\/p\u003e\n\u003cp\u003eRounded nine-blade diaphragm contributes to a pleasing bokeh quality when employing selective focus techniques.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":42719079497895,"sku":"GC35-SEL24105G","price":1149.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0603\/4083\/0375\/files\/7437405749415-PL_be32ee70-872b-4fe3-9681-0bc6eda1a8bd.jpg?v=1777623868"},{"product_id":"sony-fe-24-240mm-f-3-5-6-3-oss-lens","title":"Sony FE 24-240mm f\/3.5-6.3 OSS Lens","description":"\u003cp\u003eDo it all with the Sony FE 24-240mm f\/3.5-6.3 OSS Lens for full-frame E-mount cameras. Able to cover everything from wide-angle to telephoto in a single compact form factor, this lens uses a variable aperture of f\/3.5-6.3 to keep size and weight to a minimum. Ensuring maximum quality throughout the range the lens incorporates one extra-low dispersion element and five aspherical elements that combat various aberrations. Also, it has a linear autofocus motor and internal focus design that provides fast, accurate, and reliable focusing. Further benefitting use is built-in Optical SteadyShot image stabilization that reduces the impact of camera shake, especially at longer focal lengths. The lens is dust and moisture resistant as well, for operation in less-than-ideal conditions. And, it has a seven-blade circular diaphragm for smooth bokeh.\u003c\/p\u003e\n\u003ch3\u003e \u003c\/h3\u003e\n\u003ch3\u003eFeatures:\u003c\/h3\u003e\n\u003cp\u003eDesigned to cover everything from wide-angle to telephoto perspectives, this full-frame 24-240mm E-mount lens can also be used on APS-C format cameras where it will provide an equivalent zoom range of 36-360mm.\u003c\/p\u003e\n\u003cp\u003eA variable f\/3.5-6.3 aperture helps keep lens size and weight to a minimum while still offering an outstanding 10x zoom range.\u003c\/p\u003e\n\u003cp\u003eOne extra-low dispersion glass element is featured in the lens design to help reduce chromatic aberrations and colour fringing for improved clarity and colour neutrality.\u003c\/p\u003e\n\u003cp\u003eFive aspherical elements are incorporated in the lens design to reduce astigmatism, field curvature, coma, and other monochromatic aberrations.\u003c\/p\u003e\n\u003cp\u003eOptical SteadyShot image stabilization helps to minimize the appearance of camera shake for sharper imagery when shooting handheld with slower shutter speeds. This stabilization system can also be combined with a select camera's sensor-shift type\u003c\/p\u003e\n\u003cp\u003eimage stabilization for more effective control of camera blur.\u003c\/p\u003e\n\u003cp\u003eA linear autofocus motor and internal focus design provide quick and precise autofocus performance and enable accurate and silent focusing while recording videos.\u003c\/p\u003e\n\u003cp\u003eDust- and moisture-sealed design better permits working in inclement conditions and rubberized control rings benefit handling in colder temperatures.\u003c\/p\u003e\n\u003cp\u003eA rounded seven-blade diaphragm contributes to a pleasing bokeh quality when employing selective focus techniques.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":42719079596199,"sku":"GC35-SEL24240","price":1299.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0603\/4083\/0375\/products\/sony_sel24240_fe_24_240mm_f_3_5_6_3_oss_1425422738_1126138.jpg?v=1666601402"},{"product_id":"sony-fe-20mm-f-1-8-g-lens","title":"Sony FE 20mm f\/1.8 G Lens","description":"\u003cp\u003eThe Sony FE 20mm f\/1.8 G Lens offers a wide angle range with an ultra fast aperture for capturing stunning images. With an 84° angle of view, this lens is perfect for shooting landscapes, night scenes, street photography and more. It features high-precision optics for excellent resolution and contrast, as well as a fast maximum aperture of f\/1.8 for greater low-light performance and beautiful background blur.\u003c\/p\u003e\n\u003cp\u003eThe lens also boasts a unique Direct Drive Super Sonic Wave Motor (DDSSM) to ensure fast, quiet autofocus, even when shooting in dimly lit conditions. With its lightweight design and dust- and moisture-resistant construction, this is the perfect lens for any photographer looking to capture stunning images with ease. So, whether you're shooting landscapes or night scenes, the Sony FE 20mm f\/1.8 G Lens is ready to help you create your photos with beautiful clarity and detail.\u003c\/p\u003e\n\u003ch3\u003eFeatures:\u003c\/h3\u003e\n\u003cp\u003eAn ultra-wide prime lens is designed for full-frame Sony E-mount mirrorless cameras but can also be used with APS-C models where it provides a 30mm equivalent focal length.\u003c\/p\u003e\n\u003cp\u003eBright f\/1.8 maximum aperture suits working in difficult lighting conditions and helps to maintain a relatively compact form factor.\u003c\/p\u003e\n\u003cp\u003eTwo AA (Advanced Aspherical) elements help to greatly reduce distortion and spherical aberrations in order to accurately render scenes with a high degree of sharpness.\u003c\/p\u003e\n\u003cp\u003eThree extra-low dispersion elements reduce colour fringing and chromatic aberrations for improved clarity and colour accuracy.\u003c\/p\u003e\n\u003cp\u003eA Nano AR Coating has been applied to minimize surface reflections, flare, and ghosting for increased contrast and colour rendering in strong lighting conditions.\u003c\/p\u003e\n\u003cp\u003eDual XD Linear Motor system provides quick, quiet, and precise autofocus performance and also contributes to more natural, intuitive manual focus control. An AF\/MF switch is located on the lens barrel for tactile control over this setting.\u003c\/p\u003e\n\u003cp\u003eCustomizable focus hold buttons are present on the lens barrel for intuitive tactile control and rapid access to select settings.\u003c\/p\u003e\n\u003cp\u003eThe physical aperture ring can be de-clicked for smooth, silent aperture switching to benefit video applications.\u003c\/p\u003e\n\u003cp\u003eDust- and moisture-sealed design better permits working in inclement conditions and rubberized control rings benefit handling in colder temperatures.\u003c\/p\u003e\n\u003cp\u003eFluorine-coated front element resists dust, moisture, and fingerprints and is easy to clean.\u003c\/p\u003e\n\u003cp\u003eRounded nine-blade diaphragm contributes to a pleasing bokeh quality when employing selective focus techniques.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":42719079694503,"sku":"GC35-SEL20F18G","price":1229.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0603\/4083\/0375\/files\/7437406077095-PL_3c2f10e5-f64d-40f4-ba6e-6a229a1b7cee.jpg?v=1777623868"},{"product_id":"sony-fe-24mm-f-1-4-gm-lens","title":"Sony FE 24mm f\/1.4 GM Lens","description":"\u003cp dir=\"ltr\" class=\"relative m-0 mb-1 mt-2 last:mb-0\"\u003e\u003cspan\u003eThe Sony FE 24mm f\/1.4 GM Lens is a professional-grade wide-angle prime lens designed for full-frame E-mount cameras. It boasts a bright, fast f\/1.4 maximum aperture that produces beautiful bokeh and excellent low light performance. The 11 elements in 9 groups optical design helps battle aberrations, while the Nano AR Coating helps reduce flares and ghosting. Its Direct Drive SSM focusing system ensures fast and accurate autofocus performance. For a more tactile experience, the lens features a smooth focus ring with linear response MF for fine manual control over your shots. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\" class=\"relative m-0 mb-1 mt-2 last:mb-0\"\u003e\u003cspan\u003eThe combination of quality optics, robust construction and intuitive controls make this an ideal lens for professionals and enthusiasts alike. Whether you’re shooting landscapes, street photography or portraits, the Sony FE 24mm f\/1.4 GM Lens delivers stunning results every time. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\" class=\"relative m-0 mb-1 mt-2 last:mb-0\"\u003e\u003cspan\u003eSo if you’re looking for a versatile wide-angle prime lens with amazing image quality, look no further than the Sony FE 24mm f\/1.4 GM Lens. You won’t be disappointed!\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong style=\"font-size: 0.875rem;\"\u003eFeatures:\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eVersatile wide-angle prime is designed for full-frame Sony E-mount mirrorless cameras, however can also be used on APS-C models where it provides a 36mm equivalent focal length.\u003c\/p\u003e\n\u003cp\u003eNotably fast f\/1.4 maximum aperture benefits working in difficult lighting conditions and also affords increased control over depth of field.\u003c\/p\u003e\n\u003cp\u003eTwo XA elements are incorporated into the optical design, which features superior surface precision for effective control over astigmatism, field curvature, coma, and other spherical aberrations.\u003c\/p\u003e\n\u003cp\u003eThree extra-low dispersion elements are featured in the lens design and help to reduce chromatic aberrations and colour fringing for improved clarity and colour neutrality.\u003c\/p\u003e\n\u003cp\u003eA Nano AR Coating has been applied to reduce surface reflections, flare, and ghosting for increased contrast and colour rendering in strong lighting conditions.\u003c\/p\u003e\n\u003cp\u003eA Direct Drive Super Sonic wave Motor AF system and internal focus mechanism provides quick, quiet, and precise autofocus performance and also contributes to more natural, intuitive manual focus control.\u003c\/p\u003e\n\u003cp\u003eA focus hold button is present on the lens barrel for intuitive tactile control and rapid access to select settings.\u003c\/p\u003e\n\u003cp\u003eThe physical aperture ring can be de-clicked for smooth, silent aperture switching to benefit video applications.\u003c\/p\u003e\n\u003cp\u003eDust- and moisture-sealed design better permits working in inclement conditions and rubberized control rings benefit handling in colder temperatures.\u003c\/p\u003e\n\u003cp\u003eFluorine-coated front element resists dust, moisture, and fingerprints and is easy to clean.\u003c\/p\u003e\n\u003cp\u003eRounded 11-blade diaphragm contributes to a pleasing bokeh quality when employing selective focus techniques.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":42719079792807,"sku":"GC35-SEL24F14GM","price":1649.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0603\/4083\/0375\/files\/BtPhRFj.jpg?v=1778418159"},{"product_id":"sony-fe-24mm-f-2-8-g-lens","title":"Sony FE 24mm f\/2.8 G Lens","description":"\u003cp\u003e\u003cstrong\u003e\u003c\/strong\u003eSony has just announced not one, not two, but three new compact prime lenses fulfilling the 'Lens Trilogy'. Sony has certainly been very busy lately with the recent launch of the 35mm and \u003ca href=\"https:\/\/review.georges.com.au\/2021\/03\/17\/sonys-impossible-fe-50mm-f1-2-gm\/\"\u003eFE 50mm F1.2 GM\u003c\/a\u003e lenses and the recently announced \u003ca href=\"https:\/\/review.georges.com.au\/2021\/01\/27\/sony-a1-review-one-mirrorless-camera-to-rule-them-all\/\"\u003eSony Alpha 1\u003c\/a\u003e. The new G Lens Trilogy includes a \u003ca href=\"https:\/\/www.georges.com.au\/sony-fe-24mm-f-2-8-g-lens.html\"\u003eFE 24mm f\/2.8 G\u003c\/a\u003e, \u003ca href=\"https:\/\/www.georges.com.au\/sony-fe-40mm-f-2-5-g-lens.html\"\u003eFE 40mm f\/2.5 G\u003c\/a\u003e and \u003ca href=\"https:\/\/www.georges.com.au\/sony-fe-50mm-f-2-5-g-lens.html\"\u003eFE 50mm f\/2.5 G\u003c\/a\u003e. If you're a Sony prime shooter and were hoping for a smaller and more compact kit, Sony has just answered your prayers.\u003c\/p\u003e\n\u003cp\u003eThese new Sony lenses have the same dimensions and are all within a few grams of weight from each other. With superb and surprising features, these G lenses are not throw away kit options. Designed to support Sony's blistering fast autofocus performance and image quality, the G lens options are a welcome addition to the Sony stable.\u003c\/p\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003ch2\u003e\u003c\/h2\u003e\n\u003ch2 id=\"what-is-the-build-quality-like\"\u003eWhat Is The Build Quality Like?\u003c\/h2\u003e\n\u003cp\u003eEach of the three Sony lenses features solid construction with surprising features both inside and out. It is especially surprising in a group of lenses that are only Œ¶68 x 45mm and weigh 162g, 173g and 174g. Even with all three of the new G Lens Trilogy offerings, your kit will be only 500g but whatever stellar Sony Alpha body you prefer.\u003c\/p\u003e\n\u003cp\u003eThe \u003ca href=\"https:\/\/www.georges.com.au\/sony-fe-24mm-f-2-8-g-lens.html\"\u003e24mm f\/2.8 G\u003c\/a\u003e, \u003ca href=\"https:\/\/www.georges.com.au\/sony-fe-40mm-f-2-5-g-lens.html\"\u003e40mm f\/2.5 G\u003c\/a\u003e and \u003ca href=\"https:\/\/www.georges.com.au\/sony-fe-50mm-f-2-5-g-lens.html\"\u003e50mm f\/2.5 G\u003c\/a\u003e all share the same durable build quality ideal for any photography or videography application. The construction of each of the lens barrels and hoods contain high-quality aluminium to maintain lightness. In true Sony fashion, all markings on the lens trilogy are both etched and clearly marked for ease of control.\u003c\/p\u003e\n\u003cp\u003eThe aperture ring has a great level of travel with nice clicking action - you can even turn this function off for video applications. The focus ring is ridged and glides, with just the right amount of resistance. What's more, each of the three lenses features a Focus Mode Switch and Focus Hold Button for optimal performance in either Autofocus or Manual.\u003c\/p\u003e\n\u003cp\u003eWhat's more, thanks to the G lens trilogy's consistent dimensions, the same 49mm filter thread is present on each lens. As a result, changing filters is seamless between each of the lenses. Finally, the lenses are dust and moisture-sealed to withstand most conditions.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch2 id=\"is-the-autofocus-performance-good-on-the-new-sony-lenses\"\u003eIs The Autofocus Performance Good On The New Sony Lenses?\u003c\/h2\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eTrue to Sony's industry-leading performance in autofocus, the new G lens trilogy delivers fast and accurate focus. The \u003ca href=\"https:\/\/www.georges.com.au\/sony-fe-24mm-f-2-8-g-lens.html\"\u003e24mm f\/2.8 G\u003c\/a\u003e, \u003ca href=\"https:\/\/www.georges.com.au\/sony-fe-40mm-f-2-5-g-lens.html\"\u003e40mm f\/2.5 G\u003c\/a\u003e and \u003ca href=\"https:\/\/www.georges.com.au\/sony-fe-50mm-f-2-5-g-lens.html\"\u003e50mm f\/2.5 G\u003c\/a\u003e are each supported by a pair of linear motors. What's more, these motors ensure precision performance in autofocus tracking modes as delivered by Sony's stunning Alpha cameras.\u003c\/p\u003e\n\u003cp\u003eFor videographers wishing to use compact primes, the G lenses feature Linear Response MF for precise control. The two linear motors operate in near silence and with no vibration - making them perfect for video recording where audio is critical. Plus, by de-clicking the aperture ring, you have the perfect lens trio for your next video project.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch2 id=\"how-do-the-sony-lenses-fair-for-image-quality\"\u003eHow Do The Sony Lenses Fair For Image Quality?\u003c\/h2\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eThanks to the grouping of lens elements and the use of an Extra-low Dispersion element in each lens, image quality is superb. Plus, thanks to the precision build and grouping of aspherical elements, all common forms of aberration have been corrected. Plus, the Sony lens trilogy eliminates chromatic aberration and fringing due to the ED element's placement.\u003c\/p\u003e\n\u003cp\u003eAs a result, Sony G lenses deliver outstanding image quality in all conditions. The fast apertures of F2.5 and F2.8 ensure optimal light and subject separation with gorgeous blur and bokeh. These new lenses from Sony will delight with stunning images and crystal clear video recording every time.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch2 id=\"3-new-sony-lenses-for-you-to-choose-from\"\u003e3 New Sony Lenses For You To Choose From\u003c\/h2\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eSony is putting others to shame with their constant camera and lens releases. While it is not unusual to see a manufacturer release lenses at this time of year, it is interesting to see three Sony lenses released simultaneously. However you look at it, Sony is telling the world they are here for photographers and videographers. So, with a constantly growing range, there's bound to be a lens to suit you.\u003c\/p\u003e\n\u003cp\u003eAll three lenses were designed without the heavy price tag. Each has its own use case. The \u003ca href=\"https:\/\/www.georges.com.au\/sony-fe-24mm-f-2-8-g-lens.html\"\u003e24mm f\/2.8 G\u003c\/a\u003e Lens will appeal to landscape and travel photographers, whereas the \u003ca href=\"https:\/\/www.georges.com.au\/sony-fe-40mm-f-2-5-g-lens.html\"\u003e40mm f\/2.5 G\u003c\/a\u003e and \u003ca href=\"https:\/\/www.georges.com.au\/sony-fe-50mm-f-2-5-g-lens.html\"\u003e50mm f\/2.5 G\u003c\/a\u003e lens will be well suited for portraiture work. Ensure you stay tuned for our full review of these lenses. In the meantime, make sure you order them now, as the first shipment is likely to go quickly!\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":42719079923879,"sku":"GC35-SEL24F28G","price":599.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0603\/4083\/0375\/files\/7437406437543-PL_aa2356b8-0c05-45b8-ba2a-c2c720dab5e3.jpg?v=1777623868"},{"product_id":"sony-fe-35mm-f-1-4-gm-lens-with-bonus-nisi-filter-kit","title":"Sony FE 35mm f\/1.4 GM Lens","description":"\u003cp\u003eThe Sony FE 35mm F1.4 GM Lens is a must-have in any photographer's kit. Featuring a wide and fast maximum aperture of f\/1.4, it delivers stunningly sharp images with excellent contrast and resolution across the entire frame - even when shooting in low light conditions! It also boasts an advanced optical design that includes 14 elements arranged into 11 groups, including 2 XA (extreme aspherical) elements for superior corner-to-corner sharpness and distortion control, plus Nano AR Coating to reduce flare and ghosting.\u003c\/p\u003e\n\u003cp\u003eThe lens also features a Direct Drive SSM focusing system that offers both silent and accurate autofocus performance - perfect when capturing action or subjects in motion. With its rugged dust- and moisture-resistant construction, the Sony FE 35mm F1.4 GM Lens is ideal for any situation - indoors or out!\u003c\/p\u003e\n\u003cp\u003eWhether you're shooting landscapes, portraits, action shots, street photography, night scenes or anything in between - the Sony FE 35mm F1.4 GM Lens will take your images to new heights of quality and creativity. Go ahead – unleash your creative power with this incredible lens!\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":42719080218791,"sku":"GC35-SEL35F14GM","price":1609.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0603\/4083\/0375\/files\/BtPh5cx.jpg?v=1778418159"},{"product_id":"sony-fe-35mm-f-1-8-lens","title":"Sony FE 35mm f\/1.8 Lens","description":"\u003cp\u003eThe fast and compact FE 35mm f\/1.8 Lens from Sony provides a versatile wide-angle solution for your full-frame E-mount camera. It boasts a maximum aperture of f\/1.8 for selective focus effects and for working in low-light conditions. To help ensure high-quality imaging in a range of conditions, the lens' aspherical element reduces aberrations and field curvature while maintaining contrast and edge-to-edge sharpness. For fast, responsive focusing, the 35mm uses a linear motor and internal focus design, while a customizable focus hold button locks focus when recomposing and can be set to activate other functions, including Eye AF, AF On, Aperture Preview, Shot Result Preview, or Bright Monitoring among others. Also, this lens has a dust- and moisture-resistant construction that will permit operation in less-than-ideal weather conditions. Additionally, it has a nine-blade circular diaphragm for smooth bokeh.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003ch3\u003eFeatures:\u003c\/h3\u003e\n\u003cp\u003eCovering a wide-angle perspective, this compact 35mm will pair nicely with Sony's full-frame E-mount cameras. It can also be used on APS-C format cameras where it will provide a 52.5mm equivalent focal length.\u003c\/p\u003e\n\u003cp\u003eA fast f\/1.8 maximum aperture provides the ability to create images with a shallow depth of field as well as work in low-light conditions.\u003c\/p\u003e\n\u003cp\u003eCustomizable focus hold button locks focus when recomposing and can be set to activate other functions, including Eye AF, AF On, Aperture Preview, Shot Result Preview, or Bright Monitoring among others.\u003c\/p\u003e\n\u003cp\u003eAn aspheric element is incorporated in the lens design to reduce aberrations and field curvature while maintaining contrast and sharpness.\u003c\/p\u003e\n\u003cp\u003eA linear autofocus motor and internal focus design provide quick and precise autofocus performance and enable accurate and silent focusing while recording videos.\u003c\/p\u003e\n\u003cp\u003eAF\/MF switch on the lens barrel conveniently allows for fast selection between autofocus or manual focus without having to access any menus.\u003c\/p\u003e\n\u003cp\u003eDust- and moisture-sealed design better permits working in inclement conditions and rubberized control rings benefit handling in colder temperatures.\u003c\/p\u003e\n\u003cp\u003eThe rounded nine-blade diaphragm contributes to a pleasing bokeh quality when employing selective focus techniques.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":42719080284327,"sku":"GC35-SEL35F18F","price":649.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0603\/4083\/0375\/files\/7437406863527-PL_3b0f0f03-d794-47c1-9e8c-664777edafbe.jpg?v=1777623873"},{"product_id":"sony-fe-40mm-f-2-5-g-lens","title":"Sony FE 40mm f\/2.5 G Lens","description":"\u003cp\u003eSony has just announced not one, not two, but three new compact prime lenses fulfilling the \"Lens Trilogy\". Sony has certainly been very busy lately with the recent launch of the 35mm and \u003ca href=\"https:\/\/review.georges.com.au\/2021\/03\/17\/sonys-impossible-fe-50mm-f1-2-gm\/\"\u003eFE 50mm F1.2 GM\u003c\/a\u003e lenses and the recently announced \u003ca href=\"https:\/\/review.georges.com.au\/2021\/01\/27\/sony-a1-review-one-mirrorless-camera-to-rule-them-all\/\"\u003eSony Alpha 1\u003c\/a\u003e. The new G Lens Trilogy includes a \u003ca href=\"https:\/\/www.georges.com.au\/sony-fe-24mm-f-2-8-g-lens.html\"\u003eFE 24mm f\/2.8 G\u003c\/a\u003e, \u003ca href=\"https:\/\/www.georges.com.au\/sony-fe-40mm-f-2-5-g-lens.html\"\u003eFE 40mm f\/2.5 G\u003c\/a\u003e and \u003ca href=\"https:\/\/www.georges.com.au\/sony-fe-50mm-f-2-5-g-lens.html\"\u003eFE 50mm f\/2.5 G\u003c\/a\u003e. If you're a Sony prime shooter and were hoping for a smaller and more compact kit, Sony has just answered your prayers.\u003c\/p\u003e\n\u003cp\u003eThese new Sony lenses have the same dimensions and are all within a few grams of weight from each other. With superb and surprising features, these G lenses are not throw away kit options. Designed to support Sony's blistering fast autofocus performance and image quality, the G lens options are a welcome addition to the Sony stable.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSony 40mm f\/2.5 G Specifications\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eMaximum Aperture: F2.5\u003c\/li\u003e\n\u003cli\u003eMinimum Aperture: F22\u003c\/li\u003e\n\u003cli\u003eLens Elements: 9 elements in 9 groups, including 1 ED element (Extra-low Dispersion)\u003c\/li\u003e\n\u003cli\u003eMinimum Focus Distance: 25cm\u003c\/li\u003e\n\u003cli\u003eFilter Size: 49mm\u003c\/li\u003e\n\u003cli\u003eDimension: Œ¶68x45mm\u003c\/li\u003e\n\u003cli\u003eWeight: 173g\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003e\u003c\/h2\u003e\n\u003ch2 id=\"what-is-the-build-quality-like\"\u003eWhat Is The Build Quality Like?\u003c\/h2\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eEach of the three Sony lenses features solid construction with surprising features both inside and out. It is especially surprising in a group of lenses that are only Œ¶68 x 45mm and weigh 162g, 173g and 174g. Even with all three of the new G Lens Trilogy offerings, your kit will be only 500g but whatever stellar Sony Alpha body you prefer.\u003c\/p\u003e\n\u003cp\u003eThe \u003ca href=\"https:\/\/www.georges.com.au\/sony-fe-24mm-f-2-8-g-lens.html\"\u003e24mm f\/2.8 G\u003c\/a\u003e, \u003ca href=\"https:\/\/www.georges.com.au\/sony-fe-40mm-f-2-5-g-lens.html\"\u003e40mm f\/2.5 G\u003c\/a\u003e and \u003ca href=\"https:\/\/www.georges.com.au\/sony-fe-50mm-f-2-5-g-lens.html\"\u003e50mm f\/2.5 G\u003c\/a\u003e all share the same durable build quality ideal for any photography or videography application. The construction of each of the lens barrels and hoods contain high-quality aluminium to maintain lightness. In true Sony fashion, all markings on the lens trilogy are both etched and clearly marked for ease of control.\u003c\/p\u003e\n\u003cp\u003eThe aperture ring has a great level of travel with nice clicking action - you can even turn this function off for video applications. The focus ring is ridged and glides, with just the right amount of resistance. What's more, each of the three lenses features a Focus Mode Switch and Focus Hold Button for optimal performance in either Autofocus or Manual.\u003c\/p\u003e\n\u003cp\u003eWhat's more, thanks to the G lens trilogy's consistent dimensions, the same 49mm filter thread is present on each lens. As a result, changing filters is seamless between each of the lenses. Finally, the lenses are dust and moisture-sealed to withstand most conditions.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch2 id=\"is-the-autofocus-performance-good-on-the-new-sony-lenses\"\u003eIs The Autofocus Performance Good On The New Sony Lenses?\u003c\/h2\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eTrue to Sony's industry-leading performance in autofocus, the new G lens trilogy delivers fast and accurate focus. The \u003ca href=\"https:\/\/www.georges.com.au\/sony-fe-24mm-f-2-8-g-lens.html\"\u003e24mm f\/2.8 G\u003c\/a\u003e, \u003ca href=\"https:\/\/www.georges.com.au\/sony-fe-40mm-f-2-5-g-lens.html\"\u003e40mm f\/2.5 G\u003c\/a\u003e and \u003ca href=\"https:\/\/www.georges.com.au\/sony-fe-50mm-f-2-5-g-lens.html\"\u003e50mm f\/2.5 G\u003c\/a\u003e are each supported by a pair of linear motors. What's more, these motors ensure precision performance in autofocus tracking modes as delivered by Sony's stunning Alpha cameras.\u003c\/p\u003e\n\u003cp\u003eFor videographers wishing to use compact primes, the G lenses feature Linear Response MF for precise control. The two linear motors operate in near silence and with no vibration - making them perfect for video recording where audio is critical. Plus, by de-clicking the aperture ring, you have the perfect lens trio for your next video project.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch2 id=\"how-do-the-sony-lenses-fair-for-image-quality\"\u003eHow Do The Sony Lenses Fair For Image Quality?\u003c\/h2\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eThanks to the grouping of lens elements and the use of an Extra-low Dispersion element in each lens, image quality is superb. Plus, thanks to the precision build and grouping of aspherical elements, all common forms of aberration have been corrected. Plus, the Sony lens trilogy eliminates chromatic aberration and fringing due to the ED element's placement.\u003c\/p\u003e\n\u003cp\u003eAs a result, Sony G lenses deliver outstanding image quality in all conditions. The fast apertures of F2.5 and F2.8 ensure optimal light and subject separation with gorgeous blur and bokeh. These new lenses from Sony will delight with stunning images and crystal clear video recording every time.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch2 id=\"3-new-sony-lenses-for-you-to-choose-from\"\u003e3 New Sony Lenses For You To Choose From\u003c\/h2\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eSony is putting others to shame with their constant camera and lens releases. While it is not unusual to see a manufacturer release lenses at this time of year, it is interesting to see three Sony lenses released simultaneously. However you look at it, Sony is telling the world they are here for photographers and videographers. So, with a constantly growing range, there's bound to be a lens to suit you.\u003c\/p\u003e\n\u003cp\u003eAll three lenses were designed without the heavy price tag. Each has its own use case. The \u003ca href=\"https:\/\/www.georges.com.au\/sony-fe-24mm-f-2-8-g-lens.html\"\u003e24mm f\/2.8 G\u003c\/a\u003e Lens will appeal to landscape and travel photographers, whereas the \u003ca href=\"https:\/\/www.georges.com.au\/sony-fe-40mm-f-2-5-g-lens.html\"\u003e40mm f\/2.5 G\u003c\/a\u003e and \u003ca href=\"https:\/\/www.georges.com.au\/sony-fe-50mm-f-2-5-g-lens.html\"\u003e50mm f\/2.5 G\u003c\/a\u003e lens will be well suited for portraiture work. Ensure you stay tuned for our full review of these lenses. In the meantime, make sure you order them now, as the first shipment is likely to go quickly!\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":42719080644775,"sku":"GC35-SEL40F25G","price":729.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0603\/4083\/0375\/files\/7437407322279-PL_2b2e2697-a4a0-4377-8120-395d0bf527b6.jpg?v=1777623872"},{"product_id":"sony-fe-50mm-f-1-2-gm-lens","title":"Sony FE 50mm f\/1.2 GM Lens","description":"\u003cp\u003eThe Sony FE 50mm f\/1.2 GM Lens is a versatile and powerful lens that is perfect for any photographer looking to make a statement with their photos. With its large aperture and advanced optics, this lens lets you shoot with stunning clarity even in low-light environments. The fast autofocus system ensures sharp focus at all times, making sure that every shot looks razor-sharp. It also features an 11-blade circular diaphragm for beautiful bokeh effects and a dust and moisture resistant design for reliable use in harsher conditions.\u003c\/p\u003e\n\u003cp\u003eWhether you're shooting portraits or landscapes, the Sony FE 50mm f\/1.2 GM Lens will let you capture amazing images no matter where your creative eye takes you. With top-notch optics and light gathering power, this lens will make sure you always have the perfect shot. Get ready to wow your audience with breath-taking imagery - the Sony FE 50mm f\/1.2 GM Lens is a must-have for any serious photographer.\u003c\/p\u003e\n\u003ch2 id=\"sony-fe-50mm-f1-2-feature-packed-little-lens\"\u003eSony FE 50mm F1.2 - Feature-Packed Little Lens\u003c\/h2\u003e\n\u003cp\u003eThe \u003ca href=\"https:\/\/www.georges.com.au\/lenses-digital-slr-cameras\/shop-by-mount\/sony-full-frame-mirrorless-mount\/sony-fe-50mm-f-1-2-gm-lens.html\"\u003eSony FE 50mm F1.2 GM Prime\u003c\/a\u003e is incredibly compact and fits in the palm of your hand. Due to its solid build quality and premium grade features, it's a heavier prime lens at 778g. However, Sony still claims it to be the lightest and the smallest lens in its class. The hybrid metal and engineering-plastic housing deliver a dust and moisture resistant lens. There is ample sealing around all the rings, mount and buttons to face the harshest conditions. Pair it with a Sony digital mirrorless camera such as the Sony a7R IV, and you have a weather-sealed kit.\u003c\/p\u003e\n\u003cp\u003eIn terms of external features, there's plenty to touch and play with. Starting with the focus ring, it is incredibly smooth and responsive with fine linear focus control. The aperture ring is broad and clearly marked, with each f-stop also engraved into the ring. Thanks to the aperture control ring On\/Off switch, you can opt for audible clicks at each step or opt for entirely smooth and silent aperture control. The \u003ca href=\"https:\/\/www.georges.com.au\/lenses-digital-slr-cameras\/shop-by-mount\/sony-full-frame-mirrorless-mount\/sony-fe-50mm-f-1-2-gm-lens.html\"\u003eSony FE 50mm F1.2\u003c\/a\u003e also sports a Focus Hold button to lock in the desired focus - this can be further customised via the camera menu. Finally, the focus control switch provides a seamless transition between Manual and Auto Focus.\u003c\/p\u003e\n\u003ch2 id=\"sony-fe-50mm-f1-2-gm-extreme-performance\"\u003eSony FE 50mm F1.2 GM - Extreme Performance\u003c\/h2\u003e\n\u003cp\u003eIf you think a lot is going on with the outside of the \u003ca href=\"https:\/\/www.georges.com.au\/lenses-digital-slr-cameras\/shop-by-mount\/sony-full-frame-mirrorless-mount\/sony-fe-50mm-f-1-2-gm-lens.html\"\u003eSony 50mm F1.2 GM\u003c\/a\u003e, wait till you see it's internal performance. Thanks to an 11-bladed circular aperture control unit, the lens delivers exquisite bokeh with smooth and soft fall off. To further enhance this, Sony has done considerable work on eliminating spherical aberration. Plus, they've managed to squeeze in 14 ED glass lens elements in 10 groups, with three being XA (Extreme Aspherical) elements. These boast 0.01-micron surface precision for precision performance and quality. Combined with the AR Nano coating, the lens delivers outstanding resolution and contrast performance.\u003c\/p\u003e\n\u003cp\u003eAll of that glass needs to move in response to Sony's industry-leading focus performance. Fortunately, the \u003ca href=\"https:\/\/www.georges.com.au\/lenses-digital-slr-cameras\/shop-by-mount\/sony-full-frame-mirrorless-mount\/sony-fe-50mm-f-1-2-gm-lens.html\"\u003eSony 50mm F1.2 GM\u003c\/a\u003e incorporates four Sony XD (Extreme Dynamic) Liner Motors to adequately deliver fast, accurate and silent autofocus regardless of shooting video or still photography. Sony has constructed the 50mm with a 40cm minimal focus distance for beautiful close-up work.\u003c\/p\u003e\n\u003ch2 id=\"sonys-unparalleled-focusing-performance\"\u003eSony's Unparalleled Focusing Performance\u003c\/h2\u003e\n\u003cp\u003eThe \u003ca href=\"https:\/\/www.georges.com.au\/lenses-digital-slr-cameras\/shop-by-mount\/sony-full-frame-mirrorless-mount\/sony-fe-50mm-f-1-2-gm-lens.html\"\u003eSony 50mm F1.2 GM\u003c\/a\u003e prime lens delivers autofocus performance to perfectly match their best Alpha series cameras abilities. Driven by the four XD (Extreme Dynamic) Linear Motors, it achieves accurate focus in all lighting conditions, even wide open at F1.2. While the motors do the grunt work, the built-in algorithms deliver hyper-responsive control response without any hint of vibration - critical for video recording.\u003c\/p\u003e\n\u003cp\u003eWhen shooting video, the Linear Response MF function allows responsiveness to even the most subtle of focus changes. If you are capitalising on Sony's eye and face tracking, the 50mm F1.2 GM will never miss a moment.\u003c\/p\u003e\n\u003ch2 id=\"unbeatable-image-quality\"\u003eUnbeatable Image Quality\u003c\/h2\u003e\n\u003cp\u003eSo what do you get when you cross the fastest autofocus performance in the industry, extreme precision quality glass and Sony's faultless build and feature qualities? The answer is straightforward. The \u003ca href=\"https:\/\/www.georges.com.au\/lenses-digital-slr-cameras\/shop-by-mount\/sony-full-frame-mirrorless-mount\/sony-fe-50mm-f-1-2-gm-lens.html\"\u003eSony FE 50mm F1.2 GM\u003c\/a\u003e delivers unparalleled image quality with edge-to-edge sharpness and stunning resolution. Plus, with the F1.2 wide aperture, low light performance and subject separation are guaranteed. And for those that love to achieve dreamy bokeh in portrait shots, the \u003ca href=\"https:\/\/www.georges.com.au\/lenses-digital-slr-cameras\/shop-by-mount\/sony-full-frame-mirrorless-mount\/sony-fe-50mm-f-1-2-gm-lens.html\"\u003eFE 50mm F1.2\u003c\/a\u003e is sure to delight.\u003c\/p\u003e\n\u003ch2 id=\"final-thoughts-on-the-sony-fe-50mm-f1-2-gm-lens\"\u003eFinal Thoughts on the Sony FE 50mm F1.2 GM Lens\u003c\/h2\u003e\n\u003cp\u003eIt's important to keep in mind that this announcement is hot on the heels of the launch of the Sony FE 35mm F1.4 GM lens. You can check out our review of that brilliant lens \u003ca href=\"https:\/\/review.georges.com.au\/2021\/02\/17\/sony-35mm-f1-4-gm-lens\/\"\u003ehere\u003c\/a\u003e. Overall, the \u003ca href=\"https:\/\/www.georges.com.au\/lenses-digital-slr-cameras\/shop-by-mount\/sony-full-frame-mirrorless-mount\/sony-fe-50mm-f-1-2-gm-lens.html\"\u003eSony FE 50mm F1.2 GM\u003c\/a\u003e offers Sony shooters unbeatable optical performance in a compact body. If nothing else, this is the lens that will turn many old-school shooters to take up Sony. Be sure to order your copy of the \u003ca href=\"https:\/\/www.georges.com.au\/lenses-digital-slr-cameras\/shop-by-mount\/sony-full-frame-mirrorless-mount\/sony-fe-50mm-f-1-2-gm-lens.html\"\u003eSony FE 50mm F1.2 GM\u003c\/a\u003e prime lens either in-store or online at Georges Cameras\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":42719080710311,"sku":"GC35-SEL50F12GM","price":2110.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0603\/4083\/0375\/files\/BtPh78Q.jpg?v=1778418163"},{"product_id":"sony-fe-50mm-f-1-8-lens","title":"Sony FE 50mm f\/1.8 Lens","description":"\u003cp\u003eA simple, bright, and lightweight normal prime, the FE 50mm f\/1.8 from Sony is a versatile normal-length prime lens designed for full-frame E-mount mirrorless cameras. Its sleek design makes it well-suited for everyday shooting, while the fast f\/1.8 maximum aperture benefits working in low-light conditions as well as offers increased control over depth of field for selective focus imagery. The optical design incorporates one aspherical element to control spherical aberrations, an employs a double-gauss configuration in order to realize sharper, clearer image quality throughout the aperture range with reduced field curvature. A DC actuator is also employed to provide quick and precise autofocus performance that is also quiet to suit video recording applications. Additionally, a rounded seven-blade diaphragm is featured to render out-of-focus highlights with a smooth, circular appearance. Characterized by its straight-forward design, this go-to lens balances both ease of handling along with enhanced image quality.\u003c\/p\u003e\n\u003ch3\u003eFeatures:\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003eNormal-length 50mm prime lens is designed for full-frame Sony E-mount mirrorless cameras, however, can also be used with APS-C models where it will provide a 75mm equivalent focal length.\u003c\/p\u003e\n\u003cp\u003eFast f\/1.8 maximum aperture benefits working in difficult lighting conditions and also avails greater control over focus placement for working with shallow depth of field techniques.\u003c\/p\u003e\n\u003cp\u003eOne aspherical element is incorporated in the lens design to reduce astigmatism, field curvature, coma, and other monochromatic aberrations.\u003c\/p\u003e\n\u003cp\u003eDouble-gauss optical configuration helps to reduce field curvature and distortions for more consistent image quality from edge-to-edge.\u003c\/p\u003e\n\u003cp\u003eDC actuator motor offers quick, quiet, and accurate autofocus performance to suit both stills and video applications.\u003c\/p\u003e\n\u003cp\u003eMetal bayonet offers increased durability and a solid feel when mounting the lens.\u003c\/p\u003e\n\u003cp\u003eRounded seven-blade diaphragm contributes to a pleasing bokeh quality when employing selective focus techniques.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":42719080841383,"sku":"GC35-SEL50F18F","price":388.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0603\/4083\/0375\/files\/7437407453351-PL_f63fbd29-6c48-40f0-b866-342854587f10.jpg?v=1777623877"},{"product_id":"sony-fe-50mm-f-2-5-g-lens","title":"Sony FE 50mm f\/2.5 G Lens","description":"\u003cp\u003eSony has just announced not one, not two, but three new compact prime lenses fulfilling the  \"Lens Trilogy\". Sony has certainly been very busy lately with the recent launch of the 35mm and \u003ca href=\"https:\/\/review.georges.com.au\/2021\/03\/17\/sonys-impossible-fe-50mm-f1-2-gm\/\"\u003eFE 50mm F1.2 GM\u003c\/a\u003e lenses and the recently announced \u003ca href=\"https:\/\/review.georges.com.au\/2021\/01\/27\/sony-a1-review-one-mirrorless-camera-to-rule-them-all\/\"\u003eSony Alpha 1\u003c\/a\u003e. The new G Lens Trilogy includes a \u003ca href=\"https:\/\/www.georges.com.au\/sony-fe-24mm-f-2-8-g-lens.html\"\u003eFE 24mm f\/2.8 G\u003c\/a\u003e, \u003ca href=\"https:\/\/www.georges.com.au\/sony-fe-40mm-f-2-5-g-lens.html\"\u003eFE 40mm f\/2.5 G\u003c\/a\u003e and \u003ca href=\"https:\/\/www.georges.com.au\/sony-fe-50mm-f-2-5-g-lens.html\"\u003eFE 50mm f\/2.5 G\u003c\/a\u003e. If you're a Sony prime shooter and were hoping for a smaller and more compact kit, Sony has just answered your prayers.\u003c\/p\u003e\n\u003cp\u003eThese new Sony lenses have the same dimensions and are all within a few grams of weight from each other. With superb and surprising features, these G lenses are not throw away kit options. Designed to support Sony's blistering fast autofocus performance and image quality, the G lens options are a welcome addition to the Sony stable.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSony 50mm f\/2.5 G Specifications\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eMaximum Aperture: F2.5\u003c\/li\u003e\n\u003cli\u003eMinimum Aperture: F22\u003c\/li\u003e\n\u003cli\u003eLens Elements: 9 elements in 9 groups, including 1 ED element (Extra-low Dispersion)\u003c\/li\u003e\n\u003cli\u003eMinimum Focus Distance: 31cm\u003c\/li\u003e\n\u003cli\u003eFilter Size: 49mm\u003c\/li\u003e\n\u003cli\u003eDimension: Œ¶68x45mm\u003c\/li\u003e\n\u003cli\u003eWeight: 174g\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003e\u003c\/h2\u003e\n\u003ch2 id=\"what-is-the-build-quality-like\"\u003eWhat Is The Build Quality Like?\u003c\/h2\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eEach of the three Sony lenses features solid construction with surprising features both inside and out. It is especially surprising in a group of lenses that are only Œ¶68 x 45mm and weigh 162g, 173g and 174g. Even with all three of the new G Lens Trilogy offerings, your kit will be only 500g but whatever stellar Sony Alpha body you prefer.\u003c\/p\u003e\n\u003cp\u003eThe \u003ca href=\"https:\/\/www.georges.com.au\/sony-fe-24mm-f-2-8-g-lens.html\"\u003e24mm f\/2.8 G\u003c\/a\u003e, \u003ca href=\"https:\/\/www.georges.com.au\/sony-fe-40mm-f-2-5-g-lens.html\"\u003e40mm f\/2.5 G\u003c\/a\u003e and \u003ca href=\"https:\/\/www.georges.com.au\/sony-fe-50mm-f-2-5-g-lens.html\"\u003e50mm f\/2.5 G\u003c\/a\u003e all share the same durable build quality ideal for any photography or videography application. The construction of each of the lens barrels and hoods contain high-quality aluminium to maintain lightness. In true Sony fashion, all markings on the lens trilogy are both etched and clearly marked for ease of control.\u003c\/p\u003e\n\u003cp\u003eThe aperture ring has a great level of travel with nice clicking action - you can even turn this function off for video applications. The focus ring is ridged and glides, with just the right amount of resistance. What's more, each of the three lenses features a Focus Mode Switch and Focus Hold Button for optimal performance in either Autofocus or Manual.\u003c\/p\u003e\n\u003cp\u003eWhat's more, thanks to the G lens trilogy's consistent dimensions, the same 49mm filter thread is present on each lens. As a result, changing filters is seamless between each of the lenses. Finally, the lenses are dust and moisture-sealed to withstand most conditions.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch2 id=\"is-the-autofocus-performance-good-on-the-new-sony-lenses\"\u003eIs The Autofocus Performance Good On The New Sony Lenses?\u003c\/h2\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eTrue to Sony's industry-leading performance in autofocus, the new G lens trilogy delivers fast and accurate focus. The \u003ca href=\"https:\/\/www.georges.com.au\/sony-fe-24mm-f-2-8-g-lens.html\"\u003e24mm f\/2.8 G\u003c\/a\u003e, \u003ca href=\"https:\/\/www.georges.com.au\/sony-fe-40mm-f-2-5-g-lens.html\"\u003e40mm f\/2.5 G\u003c\/a\u003e and \u003ca href=\"https:\/\/www.georges.com.au\/sony-fe-50mm-f-2-5-g-lens.html\"\u003e50mm f\/2.5 G\u003c\/a\u003e are each supported by a pair of linear motors. What's more, these motors ensure precision performance in autofocus tracking modes as delivered by Sony's stunning Alpha cameras.\u003c\/p\u003e\n\u003cp\u003eFor videographers wishing to use compact primes, the G lenses feature Linear Response MF for precise control. The two linear motors operate in near silence and with no vibration - making them perfect for video recording where audio is critical. Plus, by de-clicking the aperture ring, you have the perfect lens trio for your next video project.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch2 id=\"how-do-the-sony-lenses-fair-for-image-quality\"\u003eHow Do The Sony Lenses Fair For Image Quality?\u003c\/h2\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eThanks to the grouping of lens elements and the use of an Extra-low Dispersion element in each lens, image quality is superb. Plus, thanks to the precision build and grouping of aspherical elements, all common forms of aberration have been corrected. Plus, the Sony lens trilogy eliminates chromatic aberration and fringing due to the ED element's placement.\u003c\/p\u003e\n\u003cp\u003eAs a result, Sony G lenses deliver outstanding image quality in all conditions. The fast apertures of F2.5 and F2.8 ensure optimal light and subject separation with gorgeous blur and bokeh. These new lenses from Sony will delight with stunning images and crystal clear video recording every time.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch2 id=\"3-new-sony-lenses-for-you-to-choose-from\"\u003e3 New Sony Lenses For You To Choose From\u003c\/h2\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eSony is putting others to shame with their constant camera and lens releases. While it is not unusual to see a manufacturer release lenses at this time of year, it is interesting to see three Sony lenses released simultaneously. However you look at it, Sony is telling the world they are here for photographers and videographers. So, with a constantly growing range, there's bound to be a lens to suit you.\u003c\/p\u003e\n\u003cp\u003eAll three lenses were designed without the heavy price tag. Each has its own use case. The \u003ca href=\"https:\/\/www.georges.com.au\/sony-fe-24mm-f-2-8-g-lens.html\"\u003e24mm f\/2.8 G\u003c\/a\u003e Lens will appeal to landscape and travel photographers, whereas the \u003ca href=\"https:\/\/www.georges.com.au\/sony-fe-40mm-f-2-5-g-lens.html\"\u003e40mm f\/2.5 G\u003c\/a\u003e and \u003ca href=\"https:\/\/www.georges.com.au\/sony-fe-50mm-f-2-5-g-lens.html\"\u003e50mm f\/2.5 G\u003c\/a\u003e lens will be well suited for portraiture work. Ensure you stay tuned for our full review of these lenses. In the meantime, make sure you order them now, as the first shipment is likely to go quickly!\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":42719080939687,"sku":"GC35-SEL50F25G","price":766.15,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0603\/4083\/0375\/files\/7437407486119-PL_c7ffc2ff-e347-4279-b591-f05ecda75402.jpg?v=1777623877"},{"product_id":"sony-fe-50mm-f-2-8-macro-lens","title":"Sony FE 50mm f\/2.8 Macro Lens","description":"\u003cp\u003eA normal-length prime with close-focusing capabilities, the FE 50mm f\/2.8 Macro Lens from Sony offers an impressive 1:1 maximum magnification, along with a 6.3\" minimum focusing distance, for making life-size imagery of close-up subjects. Useful controls, such as a top-printed distance and magnification scale, focus range limiter and focus hold button, all benefit more precise focusing adjustments for refined results. Complementing the handling capabilities, the optical design also incorporates both an aspherical and an extra-low dispersion element, which work to suppress chromatic and spherical aberrations for increased clarity throughout the focus range. Additionally, the lens sports a dust- and moisture-resistant design to benefit from working in inclement weather conditions.\u003c\/p\u003e\n\u003ch3\u003e \u003c\/h3\u003e\n\u003ch3\u003eFeatures:\u003c\/h3\u003e\n\u003cp\u003eA standard prime macro lens is designed for full-frame Sony E-mount mirrorless cameras, and can also be used on APS-C models\u003c\/p\u003e\n\u003cp\u003ewhere it provides a 75mm equivalent focal length.\u003c\/p\u003e\n\u003cp\u003eTrue macro design affords a life-size, 1:1 magnification ratio along with a 6.3\" minimum focusing distance for working with close-up subjects. A focusing distance and magnification scale is also printed on the top of the lens to aid in more technical applications.\u003c\/p\u003e\n\u003cp\u003eOne extra-low dispersion element is featured in the lens design and helps to reduce chromatic aberrations and color fringing for improved clarity and colour neutrality.\u003c\/p\u003e\n\u003cp\u003eOne aspherical element is incorporated in the lens design to reduce astigmatism, field curvature, coma, and other monochromatic aberrations.\u003c\/p\u003e\n\u003cp\u003eA focus range limiter switch allows you constrain the usable focus range between 6.3-11.8\", 11.8\"-infinity, or full, and a focus hold button is also featured to manually stop the autofocus at a specified point.\u003c\/p\u003e\n\u003cp\u003eDust- and moisture-sealed design better permits working in inclement conditions and rubberized control rings benefit handling in colder temperatures.\u003c\/p\u003e\n\u003cp\u003eRounded seven-blade diaphragm contributes to a pleasing bokeh quality when employing selective focus techniques.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":42719080972455,"sku":"GC35-SEL50M28","price":691.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0603\/4083\/0375\/products\/afd.jpg?v=1666601608"},{"product_id":"sony-fe-70-300mm-f-4-5-5-6-g-oss-lens","title":"Sony FE 70-300mm f\/4.5-5.6 G OSS Lens","description":"\u003cp\u003eSpanning a useful range of telephoto focal lengths, the FE 70-300mm f\/4.5-5.6 G OSS from Sony is a versatile zoom lens designed for full-frame E-mount mirrorless cameras. Complementing the reach, this lens' optical design incorporates four aspherical elements and two extra-low dispersion glass elements to control spherical and chromatic aberrations throughout the zoom range for increased clarity, sharpness, and colour accuracy. A Nano AR coating has also been applied to individual lens elements to minimise lens flare and ghosting for increased contrast and colour fidelity when working in strong lighting conditions. Well-suited to a variety of telephoto needs, this zoom lens balances both a versatile focal length range along with a sophisticated optical design for maintained image quality.\u003c\/p\u003e\n\u003cp\u003eWorking in concert with the optical assets, this lens also incorporates an Optical SteadyShot image stabilisation mechanism that minimises the appearance of camera shake for sharper handheld shooting. Also benefitting sharpness is a linear actuator autofocus system, which offers smooth, quiet focusing performance to support both stills and movie recording applications. An internal focusing mechanism is also employed, which limits the overall length of the lens when focusing and both a focus range limiter and focus hold button facilitate more intuitive handling. Additionally, the lens is designed to be dust- and moisture resistant for use in trying conditions.\u003c\/p\u003e\n\u003ch3\u003eFeatures:\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eTwo extra-low dispersion glass elements are featured in the lens design to help reduce chromatic aberrations and colour fringing for improved clarity and color neutrality.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eFour aspherical elements are incorporated in the lens design to reduce astigmatism, field curvature, coma, and other monochromatic aberrations.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eNano AR Coating has been applied to minimise surface reflections, flare, and ghosting for increased contrast and color rendering in strong lighting conditions.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eRounded nine-blade diaphragm contributes to a pleasing bokeh quality when employing selective focus techniques.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli class=\"li1\"\u003e\n\u003cp\u003e\u003cspan class=\"s1\"\u003e\u003c\/span\u003eOptical SteadyShot image stabilisation helps to minimise the appearance of camera shake for sharper imagery when shooting handheld with slower shutter speeds.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli class=\"li1\"\u003e\n\u003cp\u003e\u003cspan class=\"s1\"\u003e\u003c\/span\u003eThis stabilisation system can also be combined with select camera's sensor-shift type image stabilisation for more effective control of camera blur.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli class=\"li1\"\u003e\n\u003cp\u003e\u003cspan class=\"s1\"\u003e\u003c\/span\u003eDust- and moisture-sealed design better permits working in inclement conditions and rubberized control rings benefit handling in colder temperatures.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli class=\"li1\"\u003e\n\u003cp\u003e\u003cspan class=\"s1\"\u003e\u003c\/span\u003eLinear autofocus motor and internal focus design provide quick and precise autofocus performance and enables accurate and silent focusing while recording videos.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli class=\"li1\"\u003e\n\u003cp\u003e\u003cspan class=\"s1\"\u003e\u003c\/span\u003eFocus range limiter button offers faster performance when photographing moving subjects.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli class=\"li1\"\u003e\n\u003cp\u003e\u003cspan class=\"s1\"\u003e\u003c\/span\u003eCustomisable focus hold button for intuitive tactile control and rapid access to select settings.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli class=\"li1\"\u003e\n\u003cp\u003e\u003cspan class=\"s1\"\u003e\u003c\/span\u003eMinimum focusing distance of 3' yields an impressive maximum magnification of 0.31x, making this lens suitable for both close-up and distant subjects.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":42719081169063,"sku":"GC35-SEL70300G","price":1705.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0603\/4083\/0375\/products\/sony_sel70300g_fe_70_300mm_f_4_5_5_6_g_1459251297_1242614.jpg?v=1666601661"},{"product_id":"sony-fe-85mm-f-1-8-lens","title":"Sony FE 85mm f\/1.8 Lens","description":"\u003cp\u003eAn ideal portrait-length prime, the FE 85mm f\/1.8 from Sony is a sleek short-telephoto lens designed for full-frame E-mount mirrorless cameras. The bright f\/1.8 maximum aperture benefits this lens's use in low-light conditions and also affords extensive control over depth of field when working with selective focus techniques. The nine elements, eight groups lens construction includes one extra-low dispersion element to minimize chromatic aberrations and colour fringing for greater clarity and colour accuracy. Benefitting the optical design is a simple, intuitive physical layout that incorporates a customizable focus hold button and a physical AF\/MF switch. The double linear AF motor itself affords quick, quiet, and smooth focusing performance, and this motor also offers snappy manual focus performance for fine-tuned control. Finally, the lens is designed to be dust- and moisture-resistant for increased protection.\u003c\/p\u003e\n\u003ch3\u003e \u003c\/h3\u003e\n\u003ch3\u003eFeatures:\u003c\/h3\u003e\n\u003cp\u003eThe prime portrait-length lens is designed for full-frame Sony E-mount mirrorless cameras, however can also be used on APS-C models where it will provide a 127.5mm equivalent focal length.\u003c\/p\u003e\n\u003cp\u003eBright f\/1.8 maximum aperture allows for fine-tuned control over depth of field and also benefits working in difficult lighting conditions.\u003c\/p\u003e\n\u003cp\u003eOne extra-low dispersion element is featured in the optical design and helps to limit colour fringing and chromatic aberrations for heightened image clarity and colour accuracy.\u003c\/p\u003e\n\u003cp\u003eDouble linear autofocus motor delivers smooth, precise, and near-silent focusing performance to benefit both stills and video applications.\u003c\/p\u003e\n\u003cp\u003eThe focus hold button on the lens barrel can be used to hold the focusing position or can be set in-camera to control a variety of additional lens functions. Also, the lens has an AF\/MF switch for tactile control over the focus mode.\u003c\/p\u003e\n\u003cp\u003eRounded nine-blade diaphragm contributes to a pleasing bokeh quality when employing selective focus techniques.\u003c\/p\u003e\n\u003cp\u003eDust- and moisture-resistant design for increased protection to the elements.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":42719081234599,"sku":"GC35-SEL85F18","price":545.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0603\/4083\/0375\/files\/7437407682727-PL_ef43d791-23b3-4ff6-9a57-15ccd4a6579d.jpg?v=1777623877"},{"product_id":"sony-fe-90mm-f-2-8-macro-g-oss-lens","title":"Sony FE 90mm f\/2.8 Macro G OSS Lens","description":"\u003cp dir=\"ltr\" class=\"relative m-0 mb-1 mt-2 last:mb-0\"\u003e\u003cspan\u003eThe Sony FE 90mm f\/2.8 Macro G OSS Lens is a powerful lens that produces high-quality images with excellent sharpness, depth of field, and color accuracy. It features optical image stabilization for sharper handheld photos, a dust- and moisture-resistant construction for outdoor shooting, and a silent autofocus motor that works quickly and quietly.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\" class=\"relative m-0 mb-1 mt-2 last:mb-0\"\u003e\u003cspan\u003e The lens is versatile enough to be used for everything from portraits to close-up macro photography, making it a great choice for both professional and amateur photographers. With its high-quality optics, fast focusing speed, and robust construction, the Sony FE 90mm f\/2.8 Macro G OSS Lens is an excellent choice for anyone looking to take their photography to the next level.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003eFeatures:\u003c\/h3\u003e\n\u003cp\u003eDesigned for full-frame E-mount cameras, this telephoto macro can also be used on APS-C systems where it provides a 135mm equivalent focal length.\u003c\/p\u003e\n\u003cp\u003eThe true macro design affords a life-size, 1:1 magnification ratio along with an 11\" minimum focusing distance for working with close-up subjects. A focusing distance and magnification scale are also printed on the top of the lens to aid in more technical applications.\u003c\/p\u003e\n\u003cp\u003eTwo extra-low dispersion elements, including one Super ED element, are featured in the lens design and helps to reduce chromatic aberrations and colour fringing for improved clarity and colour neutrality.\u003c\/p\u003e\n\u003cp\u003eOne aspherical element is incorporated in the lens design to reduce astigmatism, field curvature, coma, and other monochromatic aberrations.\u003c\/p\u003e\n\u003cp\u003eA Nano AR Coating has been applied to reduce surface reflections, flare, and ghosting for increased contrast and colour rendering in strong lighting conditions.\u003c\/p\u003e\n\u003cp\u003eA Direct Drive SSM system and internal focus mechanism provides quick, quiet, and precise autofocus performance and also contributes to more natural, intuitive manual focus control. An internal focus design further enhances usability by improving AF speed and ensuring that the overall length of the lens does not change during use.\u003c\/p\u003e\n\u003cp\u003eOptical SteadyShot image stabilization helps to minimize the appearance of camera shake for sharper imagery when shooting handheld with slower shutter speeds. This stabilization system can also be combined with a select camera's sensor-shift type image stabilization for more effective control of camera blur.\u003c\/p\u003e\n\u003cp\u003eA focus range limiter switch allows you to constrain the usable focus range between 11-19.7\", 19.7\"-infinity, or full, and a focus hold button is also featured to manually stop the autofocus at a specified point.\u003c\/p\u003e\n\u003cp\u003eThis lens' focusing ring can be slid forwards and backwards to quickly shift from manual to autofocus modes, and vice versa.\u003c\/p\u003e\n\u003cp\u003eRounded nine-blade diaphragm contributes to a pleasing bokeh quality when employing selective focus techniques.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":42719081267367,"sku":"GC35-SEL90M28G","price":990.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0603\/4083\/0375\/products\/sony_sel90m28g_fe_90mm_f_2_8_macro_1425422738_1126140.jpg?v=1769000518"},{"product_id":"sony-fe-85mm-f-1-4-gm-lens","title":"Sony FE 85mm f\/1.4 GM Lens","description":"\u003cp\u003e\u003cspan\u003eThe Sony FE 85mm f\/1.4 GM Lens is a state-of-the-art telephoto lens for full-frame Sony E-mount cameras. With an ultra-fast maximum aperture of f\/1.4 and a minimum focusing distance of 0.8m, this lens provides exceptional image quality at all distances. It boasts a dust and moisture-resistant design that makes it ideal for shooting in challenging conditions, as well as high-contrast G Master optics. The lens also has an advanced Direct Drive SSM (Super Sonic Wave Motor) autofocus system for quick and precise focusing, and three customizable focus hold buttons that allow you to lock focus on your subject. With its advanced design and features, the Sony FE 85mm f\/1.4 GM Lens is perfect for portrait, wedding, event, street, and landscape photography. \u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003eFeatures:\u003c\/h3\u003e\n\u003cp\u003eAs part of Sony's esteemed G Master series, this lens is designed to achieve notably high resolution and sharpness through the correction of a wide variety of spherical and chromatic aberrations. Additionally, these lenses feature robust and intuitive-to-handle physical designs to benefit both photography and cine applications.\u003c\/p\u003e\n\u003cp\u003eA portrait-length prime designed for full-frame E-mount mirrorless cameras, this 85mm f\/1.4 is also compatible with APS-C models where it will provide a 127.5mm equivalent focal length.\u003c\/p\u003e\n\u003cp\u003eFast f\/1.4 maximum aperture benefits working in difficult lighting conditions and also offers a wealth of control over focus position when using shallow depth of field techniques.\u003c\/p\u003e\n\u003cp\u003eOne XA element is incorporated into the optical design, which features superior surface precision for effective control over astigmatism, field curvature, coma, and other spherical aberrations.\u003c\/p\u003e\n\u003cp\u003eThree extra-low dispersion elements are featured in the lens design and help to reduce chromatic aberrations and color fringing for improved clarity and color neutrality.\u003c\/p\u003e\n\u003cp\u003eA Nano AR Coating has been applied to reduce surface reflections, flare, and ghosting for increased contrast and color rendering in strong lighting conditions.\u003c\/p\u003e\n\u003cp\u003eA linear Super Sonic wave Motor autofocus system and internal focus mechanism provides quick, quiet, and precise autofocus performance and also contributes to more natural, intuitive manual focus control. An AF\/MF switch is located on the lens barrel for tactile control over this setting.\u003c\/p\u003e\n\u003cp\u003eA focus hold button is present on the lens barrel for intuitive tactile control and rapid access to select settings.\u003c\/p\u003e\n\u003cp\u003ePhysical aperture ring can be de-clicked for smooth, silent aperture switching to benefit video applications.\u003c\/p\u003e\n\u003cp\u003eDust- and moisture-sealed design better permits working in inclement conditions and rubberized control rings benefit handling in colder temperatures.\u003c\/p\u003e\n\u003cp\u003eRounded 11-blade diaphragm contributes to a pleasing bokeh quality when employing selective focus techniques.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":42719081300135,"sku":"GC35-SEL85F14GM","price":2199.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0603\/4083\/0375\/products\/sony_sel85f14gm_fe_85mm_f_1_4_gm_1454496359_1222775.jpg?v=1716125229"},{"product_id":"sony-fe-pz-28-135mm-f4-g-oss-full-frame-power-zoom-lens","title":"Sony FE PZ 28-135mm F4 G OSS Full-Frame Power Zoom Lens","description":"\u003cp\u003eDesigned to satisfy 4K production requirements, the Sony FE PZ 28-135mm f\/4 G OSS Lens is a wide-ranging zoom lens that covers wide-angle to telephoto perspectives while adding many features for your full-frame, APS-C, or E-mount camcorder or still photography camera system. The lens features a powered zoom control with a variable speed and zoom rotation direction reversal capability. Powering the zoom function is an SSM (Super Sonic wave Motor) drive that allows precision and quiet operation. Focus noise is also minimized through weight reduction of the focus element group and use of a linear motor. Iris function is also designed to be smooth and silent for cinematography demands.\u003c\/p\u003e\n\u003cp\u003eAngle of view variations while focusing (breathing) and axial displacement while zooming have been reduced while five aspherical elements and three ED elements work with advanced multi-coating technology to minimize distortion and chromatic aberrations while also contributing to sharper overall imagery with enhanced contrast and clarity.\u003c\/p\u003e\n\u003cp\u003eIndependent control rings for zoom, focus, and iris (aperture) are provided for and the focus mode can be switched from auto to manual by sliding the focus ring forward so control is maintained at all times. All three control rings have been engineered to provide the right amount of torque for comfortable, responsive operation and the pitch of the scalloping on the rings has been designed for comfortable, slip-free control.\u003c\/p\u003e\n\u003cp\u003eA constant f\/4 maximum aperture offers consistent performance throughout the zoom range and is especially beneficial when working with greater zoom magnifications in low-light conditions. Also benefiting working in dim light or at the long end of the zoom range is Optical SteadyShot image stabilization, which works to minimize the appearance of camera shake by up to four shutter speed steps.\u003c\/p\u003e\n\u003ch3\u003e \u003c\/h3\u003e\n\u003ch3\u003eFeatures:\u003c\/h3\u003e\n\u003cp\u003ePowered 8-speed zoom provides a 28-135mm focal length range, covering wide-angle to telephoto perspectives\u003c\/p\u003e\n\u003cp\u003ePower zoom designed for cinema productions and full frame cameras\u003c\/p\u003e\n\u003cp\u003eFeatures Sony's original Nano AR Coating technology designed to effectively suppress reflections that can cause flare and ghosting. The precisely defined regular nano-structure allows accurate light transmission, contributing to high-quality images, even more so than lenses with coatings that use an irregular nano-structure\u003c\/p\u003e\n\u003cp\u003eThree control rings (for zoom, focus, iris) offer manual control for demanding large format productions. The focus mode can be switched from auto to manual simply by sliding the focus ring forward so control is maintained at all times. Zoom speed can be precisely controlled over a wide range, with zoom rotation direction reversal capability. All three control rings have been engineered to provide ideal torque for comfortable, responsive operation. Even the pitch of the scalloping on the rings has been designed for comfortable, slip-free control\u003c\/p\u003e\n\u003cp\u003eSony's advanced iris control and linear AF motor drive system achieve quiet focusing that is also extremely responsive. Part of the reason that focus control is so quiet is that original Sony linear motors are contactless, with no gears or mechanical coupling to generate noise\u003c\/p\u003e\n\u003cp\u003eThe world's first SSM (Super Sonic wave Motor) drive in a cinema lens for quiet zoom and smooth iris control\u003c\/p\u003e\n\u003cp\u003eMaintains plane of focus while zooming and maintains field of view while focusing (important for video)\u003c\/p\u003e\n\u003cp\u003eDelivers smooth tracking throughout the zoom range at any speed and eliminates any axial image shifting. Zooming is quiet as well as responsive thanks to advanced mechanical actuator design\u003c\/p\u003e\n\u003cp\u003eFeatures an optical design and control technology inherited from Sony's professional camcorders that ensure no breathing while focusing\u003c\/p\u003e\n\u003cp\u003eConstant f\/4 maximum aperture enables greater consistency throughout the zoom range and benefits working in dim conditions with longer focal lengths\u003c\/p\u003e\n\u003cp\u003eOptical SteadyShot image stabilization works to minimize the appearance of camera shake by up to four shutter speed steps to benefit shooting handheld in dim lighting and with greater zoom magnifications\u003c\/p\u003e\n\u003cp\u003eThree extra-low dispersion elements and five aspherical elements helps to reduce chromatic aberrations and distortion throughout the zoom range while also contributing to overall image sharpness and clarity\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":42719081365671,"sku":"GC35-SELP28135G","price":2487.28,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0603\/4083\/0375\/products\/sony_selp28135g_e_pz_28_135mm_f_4_1410490265_1082051.jpg?v=1666601689"},{"product_id":"sony-g-18-105mm-f-4-e-mount-lens","title":"Sony G 18-105mm f\/4 E-Mount Lens","description":"\u003cp\u003eHave all the essential focal lengths covered with this E PZ 18-105mm f\/4 G OSS Lens from Sony. Designed for APS-C-format E-mount cameras, this lens offers an extremely versatile 27-157.5mm zoom range and has a constant f\/4 aperture for consistency through all focal lengths. Making this lens a great choice for both stills and video is the implementation of a power zoom mechanism and Handycam technology that provides smooth, quiet zooming and focusing. Also, it uses two extra-low dispersion elements and three aspherical elements to combat aberrations for crisp, clean images.\u003c\/p\u003e\n\u003cp\u003eOn top of these features, the lens is equipped with Optical SteadyShot image stabilization to help reduce the effects of camera shake, especially at longer focal lengths. The lens benefits from an internal focus design that ensures that the overall length of the lens does not change during focusing. Additionally, it offers a minimum focus distance of 1.5' and uses a seven-blade circular diaphragm for smooth bokeh.\u003c\/p\u003e\n\u003ch3\u003e\u003cbr\u003e\u003c\/h3\u003e\n\u003ch3\u003eFeatures:\u003c\/h3\u003e\n\u003cp\u003eA versatile mid-range zoom for APS-C-format E-mount cameras, this 18-105mm lens provides a wide-angle to short telephoto 27-157.5mm equivalent focal length that works for anything from vast landscapes to tight portraits to distant subjects.\u003c\/p\u003e\n\u003cp\u003eA constant f\/4 maximum aperture offers consistent performance throughout the zoom range and also lends greater control over focus position for shallow depth of field techniques.\u003c\/p\u003e\n\u003cp\u003eTwo extra-low dispersion glass elements are featured in the lens design to help reduce chromatic aberrations and colour fringing for improved clarity and colour neutrality.\u003c\/p\u003e\n\u003cp\u003eThree aspherical elements, including one Advanced Aspherical (AA), are incorporated in the lens design to reduce astigmatism, field curvature, coma, and other monochromatic aberrations.\u003c\/p\u003e\n\u003cp\u003eOptical SteadyShot image stabilization helps to minimize the appearance of camera shake for sharper imagery when shooting handheld with slower shutter speeds. This stabilization system can also be combined with a select camera's sensor-shift type image stabilization for more effective control of camera blur.\u003c\/p\u003e\n\u003cp\u003eEnjoy smooth zooms ideal for shooting movies with the power zoom mechanism which uses Handycam technology from Sony's well-regarded camcorders.\u003c\/p\u003e\n\u003cp\u003eAn internal focus design contributes to fast autofocus speeds and the minimum focus distance of 1.5' and easier handling as the lens maintains its overall length.\u003c\/p\u003e\n\u003cp\u003eA rounded seven-blade diaphragm contributes to a pleasing bokeh quality when employing selective focus techniques.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":42719081431207,"sku":"GC35-SELP18105G","price":719.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0603\/4083\/0375\/files\/7437407813799-PL_639be407-58de-4086-a105-9a3da90ff7ca.jpg?v=1777623878"},{"product_id":"sony-fx6-cinema-camera-body-only-with-bonus-pro-video-case","title":"Sony FX6 Cinema Camera (Body Only)","description":"\u003cp\u003eThe Sony FX6 Cinema Camera is a compact, powerful cine-style camera designed to give filmmakers the power and flexibility to capture stunning cinematic images. With its large Super 35mm 4K image sensor, robust design, and expansive feature set, the FX6 is capable of delivering high quality footage even in challenging lighting conditions.\u003c\/p\u003e\n\u003cp\u003eIt supports both 15-stop S-Log3\/2 and 14-stop VENICE colour spaces for more creative control over your image when using external recording systems. It also comes with an abundance of professional video features such as time code, zebras, three independent gamma settings (S-Gamut3\/S-Gamut3.CINE\/Hypergamma), built-in ND filters, focus peaking, and more.\u003c\/p\u003e\n\u003cp\u003eThe FX6 is perfect for documentary filmmakers, independent filmmakers, and even commercial shooters who want the best of both worlds—high-end cinema image quality with a lightweight design that’s easy to transport. With its impressive feature set and robust build quality, the Sony FX6 Cinema Camera will give you the freedom to capture stunning cinematic images in any environment.\u003c\/p\u003e\n\u003ch2 id=\"quality-and-fx6-reliability-to-the-highest-spec\"\u003e\u003c\/h2\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":42719081463975,"sku":"GC35-ILMEFX6V","price":7198.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0603\/4083\/0375\/products\/1_1.png?v=1720440718"},{"product_id":"sony-lithium-ion-np-bx1-rechargeable-battery","title":"Sony Lithium-Ion NP-BX1 Rechargeable battery","description":"\u003cp\u003eSlim, light design, High energy density\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eSpecifications\u003c\/strong\u003e\u003c\/p\u003e\u003ctable class=\"data-table\"\u003e\u003ctbody\u003e\n\u003ctr\u003e\n\u003cth scope=\"specification\"\u003eDimensions (W x H x D)\u003c\/th\u003e\n\u003ctd\u003e29.9 x 9.2 x 42.7 mm\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth scope=\"specification\"\u003eWeight\u003c\/th\u003e\n\u003ctd\u003eApprox. 25g\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth scope=\"specification\"\u003eCapacity\u003c\/th\u003e\n\u003ctd\u003eApprox. DC3.6V, 1240mAh, 4.5Wh\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\u003c\/table\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":42719082283175,"sku":"GC35-NPBX1","price":58.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0603\/4083\/0375\/products\/310369.jpg?v=1666601506"},{"product_id":"sony-np-fw50-rechargeable-battery-pack","title":"Sony NP-FW50 Rechargeable Battery Pack","description":"\u003cul\u003e\n\u003cli\u003eCompact and lightweight\u003c\/li\u003e\n\u003cli\u003eProvide extended movie\/photo shooting\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eCompatible with the following Sony CyberShot, Sony Alpha DSLR and NEX Interchangeable Lens Digital Cameras:\u003cbr\u003e\u003cbr\u003eDSC-RX10 \/ A33 \/ A35 \/ A37 \/ A55 \/ NEX-3 \/ NEX-3N \/ NEX-5 \/ NEX-5N \/ NEX-5R \/ NEX-5T \/ NEX-6 \/ NEX-7 \/ A3000 \/ A3500 \/ A7 \/ A7II \/ A7R \/ A7S\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":42719082741927,"sku":"GC35-NPFW50","price":65.96,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0603\/4083\/0375\/products\/2579c92dc51c58459bce9bd63924a67c.jpg?v=1666601838"},{"product_id":"sony-sel14tc-e-mount-1-4x-teleconverter-lens","title":"Sony SEL14TC E-Mount 1.4x Teleconverter Lens","description":"\u003cp\u003eExtending the effective focal length of select Sony E-mount telephoto lenses, the FE 1.4x Teleconverter increases the lens's magnification by 1.4x for a narrower field of view. The dedicated design maintains full communication between the lens and E-mount mirrorless cameras, including auto-exposure metering, autofocus, and Optical SteadyShot image stabilization. Additionally, this teleconverter also features a dust- and moisture-resistant construction, matching the lens, to benefit working in harsh environmental conditions.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eCompatible Lenses\u003c\/h3\u003e\n\u003cp\u003eFE 70-200mm f\/2.8 GM OSS\u003c\/p\u003e\n\u003cp\u003eFE 100-400mm f\/4.5-5.6 GM OSS\u003c\/p\u003e\n\u003cp\u003eFE 200-600mm f\/5.6-6.3 G OSS\u003c\/p\u003e\n\u003cp\u003eFE 400mm f\/2.8 GM OSS\u003c\/p\u003e\n\u003cp\u003eFE 600mm f\/4 GM OSS\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":42719083331751,"sku":"GC35-SEL14TC","price":699.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0603\/4083\/0375\/files\/7437409124519-PL_63be9612-2e36-48f1-b8bf-ec2a54dc0870.jpg?v=1777623882"},{"product_id":"sony-sel20tc-e-mount-2x-teleconverter-lens","title":"Sony SEL20TC E-Mount 2x Teleconverter Lens","description":"\u003cp\u003eExtending the effective focal length of select Sony E-mount telephoto lenses, the FE 2.0x Teleconverter increases the lens's magnification by 2x for a narrower field of view. The dedicated design maintains full communication between the lens and E-mount mirrorless cameras, including auto-exposure metering, autofocus, and Optical SteadyShot image stabilization. Additionally, this teleconverter also features a dust- and moisture-resistant construction, matching the lens, to benefit from working in harsh environmental conditions.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eCompatible Lenses\u003c\/h3\u003e\n\u003cp\u003eFE 70-200mm f\/2.8 GM OSS\u003c\/p\u003e\n\u003cp\u003eFE 100-400mm f\/4.5-5.6 GM OSS\u003c\/p\u003e\n\u003cp\u003eFE 200-600mm f\/5.6-6.3 G OSS\u003c\/p\u003e\n\u003cp\u003eFE 400mm f\/2.8 GM OSS\u003c\/p\u003e\n\u003cp\u003eFE 600mm f\/4 GM OSS\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":42719083430055,"sku":"GC35-SEL20TC","price":699.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0603\/4083\/0375\/files\/7437409190055-PL_cb545df7-3b08-4f94-b1d2-a4de0c21bc25.jpg?v=1777623882"},{"product_id":"sony-tough-series-128gb-sdxc-uhs-ii-277mb-s-memory-card-v60","title":"Sony Tough Series 128GB SDXC UHS II 277MB\/s Memory Card - V60","description":"\u003cp\u003eThis card can be immersed in 4.9m of water for up to 72 hours and is also dustproof. That's total protection for shooting in almost any condition.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eShock Resistant - Withstands Drops up to 5m\u003c\/h3\u003e\n\u003cp\u003eMade from rock-solid materials in a one-piece mold, this card withstands drops of up to 5m\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eOne-Piece Molded Design\u003c\/h3\u003e\n\u003cp\u003eWith a one-piece molded design and high-durability materials, this card gives professionals and photo enthusiasts peace of mind and protection wherever their shoots take them.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eRibless, Write Protect Switchless Design\u003c\/h3\u003e\n\u003cp\u003eIn designing this card, Sony got rid of the fragile connector ribs and write-protect switch found on conventional SD cards - parts which are easy to break and can prevent writing.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eSpeed You Can Rely On\u003c\/h3\u003e\n\u003cp\u003eWhether you're a professional photographer shooting high-resolution still images, a videographer working in 4K on a documentary, or a photo enthusiast exploring remote landscapes, this card has the speed you need to capture the action. It provides fast buffer clearing time after burst shooting and efficiently transfers content to a computer.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eRapid Write Speeds\u003c\/h3\u003e\n\u003cp\u003eWith fast write speeds of up to 150 MB\/s, this card supports longer burst shooting of high-resolution photos, as well as faster buffer memory clearing.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eFast Backup and Data Transfer\u003c\/h3\u003e\n\u003cp\u003eSpend more time shooting and less time transferring or backing up. With fast read speeds up to 277 MB\/s, you can quickly transfer large media files to a computer.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eOptimized for High-Resolution Video with V60\u003c\/h3\u003e\n\u003cp\u003eSony's SF-M media supports the V60 Video Speed Class for stable 4K recordings and high-bitrate video capture. This is good for shooting all kinds of high-resolution video.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eSD Scan Utility\u003c\/h3\u003e\n\u003cp\u003eThe downloadable SD Scan Utility automatically scans your SD card's memory, keeping you informed of its condition so you can take action before its limit is reached.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFile Rescue\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eEven when things go wrong, you can avoid disaster with downloadable File Rescue software that recovers photo and video files that have been accidentally deleted or that cannot be played back.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":42719083724967,"sku":"GC35-SFM128T","price":279.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0603\/4083\/0375\/products\/sfm128t_1_1.jpg?v=1666602041"},{"product_id":"sony-vgc4em-battery-grip-suits-a7r-iv","title":"Sony VG-C4EM Battery Grip Suits A7R IV","description":"\u003ch3 class=\"mtext\"\u003e\u003cspan class=\"h1lit\"\u003eSony VGC4EM Battery Grip Suits A7R IV\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"mtext\"\u003eDedicated to the Sony Alpha a7R IV mirrorless camera, the \u003cspan class=\"h1lit\"\u003eSony VGC4EM Battery Grip Suits A7R IV\u003c\/span\u003e offers both extended battery and a more comfortable grip when shooting in the vertical orientation.\u003c\/p\u003e\n\u003cp class=\"mtext\"\u003eThe grip accepts either one or two NP-FZ100 batteries to increase the effective battery life for longer shooting sessions, and the batteries can be charged in the grip while attached to the camera via the body's USB port.\u003c\/p\u003e\n\u003ch3 class=\"hlit\"\u003e\u003cspan class=\"hlit\"\u003eConstruction\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003eThe grip's design maintains the same layout as the camera body itself, and includes a secondary shutter button and Multi Selector for intuitive use. Also, the grip is built from magnesium alloy and is dust- and moisture-resistant to match the weather sealing of the camera itself.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":42719084478631,"sku":"GC35-VGC4EM","price":469.4,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0603\/4083\/0375\/products\/1563275195_1494689.jpg?v=1666602103"},{"product_id":"sony-zv-1-digital-camera","title":"Sony ZV-1 Digital Camera","description":"\u003ch2\u003eSony ZV-1\u003c\/h2\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eIn this era of social media platforms and technological advancements, people are developing a different lifestyle altogether - especially those in lockdown. While webcams are helping connect family and friends, it is during this time that the \u003ca href=\"https:\/\/www.georges.com.au\/digital-cameras\/point-shoot-cameras\/sony\/sony-zv-1-digital-camera.html\" target=\"_blank\" rel=\"noreferrer noopener\"\u003eSony ZV-1\u003c\/a\u003e is proving to be a growing success for people at home. This is all thanks to the superior image quality and ability to live stream in combination with a microphone, lighting and a tripod.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch2 id=\"overcoming-lockdown-with-creativity-and-technology\"\u003eOvercoming Lockdown with Creativity and Technology\u003c\/h2\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eThe period of lockdown has brought several challenges upon everyone, but the silver lining to this situation is that you can invest this time in creating something unique. Learning an art form through which you can channel your thoughts is one way to achieve self-actualisation. It encourages a healthy life and a sound mind. \u003c\/p\u003e\n\u003cp\u003eOnce you kickstart the artistic instincts within you, the creativity flows without much effort. It helps you combine your interests, knowledge, and the perks of a social media platform to give voice to your opinions.\u003c\/p\u003e\n\u003cp\u003eAmongst several options, creating a YouTube channel is the most economical and practical stage for content development. You can either choose to upload regular videos or benefit from the live streaming facility.\u003c\/p\u003e\n\u003cp\u003eThe process of creating a video or live streaming content is quite straightforward. The setup entirely depends upon the type of videos you wish to shoot. You can transform a part of your home into a beautiful set or redecorate your office table to suit the theme of your videos.\u003c\/p\u003e\n\u003cp\u003eWe recommend a video and audio source to record your content. You can shoot videos using your smartphone or any camera for basic-level content. However, if you wish to have sophisticated image quality, you require a proper camera or a decent kit.\u003c\/p\u003e\n\u003cp\u003eLucky for you, Sony has designed a specific camera model for vlogging. The Sony \u003ca href=\"https:\/\/www.georges.com.au\/digital-cameras\/point-shoot-cameras\/sony\/sony-zv-1-digital-camera.html\"\u003eZV-1\u003c\/a\u003e comes with all the specialised features and a small size that allows it to fit into your pocket easily.\u003c\/p\u003e\n\u003cp\u003eIn this article, we will explain why this camera is an ideal fit for live streaming plus explore some of the best accessories.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch2 id=\"the-perfect-camera-for-live-streaming-sony-zv-1\"\u003eThe Perfect Camera For Live Streaming: Sony ZV-1\u003c\/h2\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eThe \u003ca href=\"https:\/\/www.georges.com.au\/digital-cameras\/point-shoot-cameras\/sony\/sony-zv-1-digital-camera.html\"\u003eSony ZV-1\u003c\/a\u003e is a delight to all vloggers and livestreamers. It is a purpose-built camera with 20.1 Megapixel and an Exmor RS CMOS sensor for the ultimate image quality. The sensitivity of the sensor ranges from ISO 100-12800 meaning you can shoot in the lowest of light conditions. The sensor has 315 phase-detection AF points and 425 contrast detection points for accuracy regardless of your live streaming environment.\u003c\/p\u003e\n\u003cp\u003eTo livestream, all you need to do is connect the \u003ca href=\"https:\/\/www.georges.com.au\/digital-cameras\/point-shoot-cameras\/sony\/sony-zv-1-digital-camera.html\"\u003eZV-1\u003c\/a\u003e to a PC via USB. Upon doing so you can then see a real-time view when using the compatible PC software supplied by Sony. This is also the case for some \u003ca href=\"https:\/\/review.georges.com.au\/2020\/05\/27\/live-stream-with-sony\/\" target=\"_blank\" rel=\"noreferrer noopener\"\u003eother Sony models\u003c\/a\u003e as well. The advantage of using a ‚Äòproper' camera over a webcam is the quality of picture and audio.\u003c\/p\u003e\n\u003cp\u003eThe camera's in-built processor is an updated version of BIONZ X and front-end LSI, which delivers incredible image quality. Advanced features of the processor and an improved sensor allow functions such as Single Burst Shooting and UHD 4K Video.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eMain\u003c\/em\u003e \u003cem\u003eFeatures: Exmor RS CMOS sensor, Upgraded BIONZ X and front-end LSI processor, 315 phase-detection points, and UHD 4K video up to 24 fps.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3 id=\"specifications\"\u003e\u003cstrong\u003eSpecifications:\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003ePixels: 20.1 Megapixel\u003c\/li\u003e\n\u003cli\u003eAspect Ratio: 1:1, 3:2, 4:3, 16:9\u003c\/li\u003e\n\u003cli\u003eSensor Type: CMOS\u003c\/li\u003e\n\u003cli\u003eSensor Size: 1‚Ä≥\u003c\/li\u003e\n\u003cli\u003eImage Stabilisation: Digital, Optical\u003c\/li\u003e\n\u003cli\u003eMaximum Aperture: f\/1.8 to 2.8\u003c\/li\u003e\n\u003cli\u003eMinimum Aperture: f\/11\u003c\/li\u003e\n\u003cli\u003eOptical Design: 10 Elements in 9 Groups\u003c\/li\u003e\n\u003cli\u003eExposure Compensation: -3 to +3 EV (1\/3 EV Steps)\u003c\/li\u003e\n\u003cli\u003eContinuous Shooting: Up to 24 fps at 20.1 MP\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e \u003c\/h3\u003e\n\u003ch3 id=\"sony-zv-1-stand-out-live-streaming-features-in-a-small-camera\"\u003eSony ZV-1: Stand Out Live Streaming Features in a Small Camera\u003c\/h3\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eThe installed ZEISS lens is a 24-70mm equivalent, offering versatility in framing and composition while shooting. The zoom lens ensures wide coverage of the scene in action as well as an option of getting closer if required. The aperture of the lens ranges from f\/1.8-2.8.\u003c\/p\u003e\n\u003cp\u003eThe optical construction of the lens comprises unique glass elements to avoid distortions and aberrations. The lens elements come with a ZEISS T* anti-reflective coating for an extra reduction in flares and other unwanted reflections. The coating also enhances the contrast in the image and improves colour reproduction so you will look your best!\u003c\/p\u003e\n\u003cp\u003eThe camera integrates a top-notch optical and digital Image Stabilisation System. Improved performance of the image stabiliser minimises any shake while shooting. Based on these features alone the \u003ca href=\"https:\/\/www.georges.com.au\/digital-cameras\/point-shoot-cameras\/sony\/sony-zv-1-digital-camera.html\"\u003eSony ZV-1\u003c\/a\u003e is an excellent choice for videos, as it offers fantastic image clarity and accurate tracking by the auto focus system. \u003c\/p\u003e\n\u003cp\u003eDepending on your use case you can shoot videos in multiple formats, as it produces UHD 4K 30p video in both HLG \u0026amp; S-Log3 Gammas. The camera also comes with three inches, 921.6k-dot, flip-out touchscreen LCD which is a handy feature to help visually compose any content for vlogging or live streaming. \u003c\/p\u003e\n\u003cp\u003eAdjacent to the LCD, there is a directional 3-capsule mic installed. The microphone picks the sound in a forward direction, avoiding the background noise. A windscreen is also incorporated for crisp sound quality.  However to get the best audio for live streaming we recommend a shotgun microphone.\u003c\/p\u003e\n\u003cp\u003eThe compact design of the camera and the Active Steady Shot Image Stabilisation Mode is a perfect combination for handheld shooting. The Soft Skin Effect in the camera helps in dissolving blemishes for a smooth look making it an ideal feature for beauty\/makeup vloggers.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch2 id=\"final-thoughts-on-the-sony-zv-1\"\u003eFinal Thoughts on the Sony ZV-1\u003c\/h2\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eLive streaming on Instagram or through a YouTube channel is a popular way of putting forward your creativity on a social media platform. It is not only used as a marketing tool but also for generating revenue. For impactful content, you require an effective kit of equipment. \u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/www.georges.com.au\/digital-cameras\/point-shoot-cameras\/sony\/sony-zv-1-digital-camera.html\"\u003eSony's ZV-1\u003c\/a\u003e is a specialised camera, installed with a variety of modes and features for enhanced video performance. The hardware of the camera is designed for portable and pocket-friendly use. Plus the flip screen is another live streaming \/ vlogging advantage that allows you to shoot without needing assistance.\u003c\/p\u003e\n\u003cp\u003eTo complement the video of \u003ca href=\"https:\/\/www.georges.com.au\/digital-cameras\/point-shoot-cameras\/sony\/sony-zv-1-digital-camera.html\"\u003eZV-1\u003c\/a\u003e, we recommend the \u003ca href=\"https:\/\/www.georges.com.au\/sennheiser-mke-400-compact-video-camera-shotgun-microphone.html\"\u003eSennheiser MKE 400\u003c\/a\u003e on-camera shotgun microphone. It records crystal clear speech. The audio and video are given equal importance, and thus, the mic ensures better output compared to the camera's in-built microphone.\u003c\/p\u003e\n\u003cp\u003eLighting is another imperative concept to focus on. Be sure to get the \u003ca href=\"https:\/\/www.georges.com.au\/godox-vl150-led-video-light.html\"\u003eGodox VL150 LED\u003c\/a\u003e light as it offers a continuous source of light for photos as well as videos. To complete the best live streaming kit for lock down we also recommend a \u003ca href=\"https:\/\/www.georges.com.au\/manfrotto-pixi-evo-mini-tripod-black.html\"\u003ePIXI EVO Mini Tripod\u003c\/a\u003e from Manfrotto. Eliminating any handheld movement is always recommended for live streaming.\u003c\/p\u003e\n\u003cp\u003eFor more information about any of these products we recommend you \u003ca href=\"https:\/\/www.georges.com.au\/\" target=\"_blank\" rel=\"noreferrer noopener\"\u003echat with our team\u003c\/a\u003e who can assist you with your live streaming and vlogging questions.\u003c\/p\u003e\n\u003cdiv class=\"wp-block-image\"\u003e \u003c\/div\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":42719084773543,"sku":"GC35-ZV1","price":946.4,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0603\/4083\/0375\/products\/zv-1.jpg?v=1666602113"},{"product_id":"sony-ecm-lv1-compact-stereo-lavalier-microphone-with-3-5mm-trs-connector","title":"Sony ECM-LV1 Compact Stereo Lavalier Microphone with 3.5mm TRS Connector","description":"\u003ch3\u003eSony ECM-LV1 Compact Stereo Lavalier Microphone with 3.5mm TRS Connector\u003c\/h3\u003e\n\u003cp\u003eDesigned for vlogging, YouTube videos, and content creation, the black Sony ECM-LV1 is a compact stereo lavalier microphone with a 3.3' cable and 3.5mm TRS connector for use with cameras and wireless transmitters‚Äîincluding the Sony ECM-W2BT Camera-Mount Bluetooth Wireless system. The lav features two omnidirectional capsules that each pickup sound in a 360¬∞ radius, resulting in stereo audio capture.\u003c\/p\u003e\n\n\u003cp\u003eThe low-profile mic is only 32mm in length and 11mm in diameter, while the included 360¬∞ rotatable clip offers flexible options for discreetly attaching the mic to clothing. The electret-condenser capsule is powered by plug-in power from your camera, voice recorder, or transmitter, so a battery is not required. The included foam windscreen helps reduce wind noise for cleaner recordings.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":42719638651047,"sku":"GC35-ECMLV1","price":44.71,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0603\/4083\/0375\/products\/ecm-lv1.jpg?v=1666601235"},{"product_id":"sony-ecm-w2bt-camera-mount-digital-bluetooth-wireless-microphone-system-for-sony-cameras","title":"Sony ECM-W2BT Camera-Mount Digital Bluetooth Wireless Microphone System for Sony Cameras","description":"\u003ch3\u003eSony ECM-W2BT Camera-Mount Digital Bluetooth Wireless Microphone System for Sony Cameras\u003c\/h3\u003e\n\u003cp\u003eThe Sony ECM-W2BT brings vloggers, YouTubers, journalists, and content creators using Sony cameras with digital MI interfaces a flexible and easy-to-use true-wireless microphone system featuring advanced Bluetooth technology for high-quality audio and reliable, low-latency performance.\u003c\/p\u003e\n\u003cp\u003eThe miniature clip-on transmitter with a built-in omnidirectional microphone makes it fast and easy to mic up your subject for a quick interview without having to worry about a cable. The transmitter also features a stereo 3.5mm audio input, allowing you to connect a smaller, more discreet lavalier such as the ECM-LV1 (available separately) if desired.\u003c\/p\u003e\n\u003cp\u003eThe compact receiver attaches directly to the MI shoe mount on compatible Sony cameras, giving the system up to 9 hours of shooting time, assisted by the camera's power. Both the transmitter and receiver are powered via built-in rechargeable lithium-ion batteries; without an MI connection, the system will operate for up to 3 hours between charges. If the camera's MI shoe is also equipped with a digital interface, the direct connection allows the camera to record pristine sound with an ultra-low noise floor.\u003c\/p\u003e\n\u003cp\u003eA smart feature is an addition of a built-in microphone on the receiver unit, along with a 3-setting switch allowing you to pick up audio from either the subject at the transmitter, the camera operator at the receiver or both at the same time for interviews. The receiver also features a 3.5mm output for connection to traditional DSLR\/mirrorless cameras and a 3.5mm TRS cable is supplied along with a USB cable and a windscreen for the transmitter\/mic.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eFast and Easy Wireless Audio with High-Quality Advanced Bluetooth\u003c\/h3\u003e\n\u003cp\u003eThe small, clip-on transmitter features an internal microphone capsule that picks up sounds cleanly and clearly to deliver a high-quality audio stream. The microphone is also effective at suppressing extraneous noise.\u003c\/p\u003e\n\u003cp\u003eThe omnidirectional microphone picks up sound from all directions. Use the clip to place the microphone near the speaker's mouth, without worrying about which direction it's facing.\u003c\/p\u003e\n\u003cp\u003eThe Qualcomm aptX Low-Latency Bluetooth codec is used for transmission between the microphone and receiver on the camera, ensuring low latency and undiminished audio quality. The system's reliability helps you avoid the stress of having to re-record audio due to interruptions in the recorded sound, and low latency enables you to better match the audio track with the video imagery.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eCable-Free MI Digital Connection to Select Sony Cameras\u003c\/h3\u003e\n\u003cp\u003eWith the convenient power interface provided by Sony cameras with an MI shoe, you can record wirelessly for up to nine hours.\u003c\/p\u003e\n\u003cp\u003eYou can also benefit from improved sound quality through the use of the MI Digital Audio Interface (available on compatible cameras), ensuring pristine digital sound quality.\u003c\/p\u003e\n\u003cp\u003eBoth the transmitter and receiver feature built-in rechargeable batteries.\u003c\/p\u003e\n\u003cp\u003eThe battery life of the receiver will be up to three hours of use when paired with cameras that do not support the power supply via the Multi Interface Shoe.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eAdjustable Input Levels and Windscreen for Clearer Recordings\u003c\/h3\u003e\n\u003cp\u003eThe unit's sophisticated attenuator function allows you to record loud audio sources at a lower volume or amplify quieter sounds, so you can easily optimize recording levels depending on the circumstances.\u003c\/p\u003e\n\u003cp\u003eThe windscreen that's included with the ECM-W2BT effectively reduces wind noise as well as excessive breath noise. This means you can record clear, stable sound even when shooting outdoors on windy days.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eStable, Uninterrupted Audio Recording\u003c\/h3\u003e\n\u003cp\u003eStable wireless performance provides solid connectivity and greatly reduces the risk of interruption to the audio stream, even in crowded settings with a lot of wireless activity.\u003c\/p\u003e\n\u003cp\u003eThe system provides a 650' (200 m) operating distance in locations with good visibility.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eConvenient Modes for Single- and Two-Person Shoots\u003c\/h3\u003e\n\u003cp\u003eThe ECM-W2BT can easily be used to record the voices of two people‚Äîthe camera operator and the subject‚Äîat the same time.\u003c\/p\u003e\n\u003cp\u003eWith microphones built into both the transmitter and receiver units, the ECM-W2BT is perfect for quick single-operator recording.\u003c\/p\u003e\n\u003cp\u003eThe audio sources can be mixed and recorded together using the MIX mode.\u003c\/p\u003e\n\u003cp\u003eA single switch on the receiver makes it easy to select the pick-up mode needed for your shoot. There are three pickup modes to choose from: capturing audio from the microphone only, the receiver only, or a mix of both microphone and receiver.\u003c\/p\u003e\n\u003cp\u003eFor multiperson shoots, use the provided connector protect holder as a microphone stand and set the mic in a central position; the 360¬∞ omnidirectional microphone will capture audio from all participants.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003e3.5mm Input on Transmitter for Smaller Lav Mic Option\u003c\/h3\u003e\n\u003cp\u003eThe 3.5mm input jack lets you attach a compact external lavalier microphone (available separately) for a more discreet visual appearance.\u003c\/p\u003e\n\u003cp\u003eThe optional ECM-LV1 lavalier, for example, can be easily concealed in your subject's clothing, capturing up-close stereo audio that's then transmitted over the long-distance wireless range available to the ECM-W2BT.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eTough, Compact, and Lightweight Design for Superior Mobility\u003c\/h3\u003e\n\u003cp\u003eWith its moisture- and dust-resistant design, the ECM-W2BT is ready for dependable use in any environment. The components incorporate weather-sealed seams and port covers for reliable, interruption-free operation outdoors.\u003c\/p\u003e\n\u003cp\u003eThe compact size of the system is perfect for shooting outdoors or on location. At just 0.95 oz for the microphone\/transmitter unit and 0.99 oz for the receiver, it won't weigh you down during a shoot.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eUse with a Wide Range of Devices\u003c\/h3\u003e\n\u003cp\u003eAn extensive range of cameras and other devices can be connected to the receiver unit.\u003c\/p\u003e\n\u003cp\u003eEquipment such as PCs and digital voice recorders that support audio input but don't have a Multi-Interface Shoe can be connected via the 3.5mm stereo mini-jack output port.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eSafeguards to Prevent Recording Failures\u003c\/h3\u003e\n\u003cp\u003eTo avoid accidental interruptions during audio recording, the ECM-W2BT is equipped with display lamps that confirm the successful operation.\u003c\/p\u003e\n\u003cp\u003eThe LINK lamp indicates the status of transmission between the microphone and the receiver, and the POWER lamp warns when the remaining battery charge is getting low.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":42719655657639,"sku":"GC35-ECMW2BT","price":273.21,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0603\/4083\/0375\/products\/ecm-w2bt.jpg?v=1666601253"},{"product_id":"sony-a7r-mark-iv-a-body","title":"Sony A7R Mark IVA Body","description":"\u003cp\u003eThe Sony A7R Mark IVA Body is a powerhouse of features capable of shooting stunning, ultra-high resolution images. With 61 megapixels and 15 stops of dynamic range, this full frame mirrorless camera is designed to deliver exceptional image quality in any lighting condition. It can also shoot high speed continuous burst up to 10 frames per second and has impressive autofocus capabilities including Eye AF, Real-time Tracking, and Animal Eye AF.\u003c\/p\u003e\n\u003cp\u003eIt also features a 3.69 million dot OLED electronic viewfinder, 5-axis in body stabilization, dual card slots (SD \u0026amp; CFexpress), USB Type C port for fast file transfers, and Wi-Fi\/Bluetooth connectivity. Whether you need the versatility of a full frame camera, or just want to take your photography skills to the next level, the Sony A7R Mark IV A Body is a great choice. With its impressive features and stellar performance, this mirrorless camera is ready to help you capture stunning images for years to come.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e61MP Exmor R BSI CMOS Sensor and BIONZ X Image Processor\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eFeaturing a back-illuminated design, the full-frame 61MP Exmor R CMOS sensor works with the BIONZ X image processor to offer impressively high-resolution stills and video while minimizing noise, improving speed, and achieving a wide 15-stop dynamic range. This sensor structure works with a gapless on-chip lens design and an anti-reflection coating, as well as eliminating the optical low-pass filter, to improve light collection and enhance detail. Also, the copper wiring layer dramatically improves data transmission speed for creating 14-bit, high-resolution 61MP stills with a native sensitivity range from ISO 100-32000, which can be further expanded to ISO 50-102400. Also, it enables internal UHD 4K video recording with a wide 14-stop dynamic range using either the full width of the full-frame sensor or an APS-C-sized area. The BIONZ X processor also works in conjunction with a high-speed front-end LSI to realize faster processing times along with the ability to capture this impressive 15-stop dynamic range with smooth tonal rendering.\u003c\/p\u003e\n\u003cp\u003eThe sensor and processor combination also avails fast continuous shooting at up to 10 fps at full resolution, for up to 68 consecutive frames, with full-time AF\/AE.\u003c\/p\u003e\n\u003cp\u003e \u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFast Hybrid AF System\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eAn updated Fast Hybrid AF system now employs a combination of 567 phase-detection points, which cover approximately 99.7% of the height and 74% of the width of the frame, along with 425 contrast-detection areas for reliable and quick autofocus and subject tracking performance. This focusing system also achieves especially quick speed and reliable tracking, as well as enhanced low-light focusing response down to -3 EV. The use of phase-detection points also enables the use of A-mount lenses via the optional LA-EA3 or LA-EA1 lens mount adapters with full continuous AF\/AE tracking compatibility.\u003c\/p\u003e\n\u003cp\u003eThe apt focus system also lends itself to a variety of focusing functions for refined accuracy, including Lock-on AF, which maintains focus on moving subjects throughout the use of a configurable frame that is set over the desired moving subject and Expand Flexible Spot, which employs neighbouring focus points to retain focus on moving subjects even if the originally selected point loses focus. Additionally, Eye AF can be used to base focus on recognized human and animal subjects' eyes for portraits and is available in both AF-S and AF-C modes, for both stills and video. Autofocus can also be used in conjunction with the Focus Magnifier function for critical focus when homing in on minute subject details. The rear touchscreen can also be used for Touch Focus control, and a Touchpad Focus Control mode lets you use the rear screen intuitively while keeping your eye on the viewfinder.\u003c\/p\u003e\n\u003cp\u003e \u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e5-Axis SteadyShot INSIDE Image Stabilization\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003ePacked into the robust a7R IV is a 5.5-stop effective 5-axis SteadyShot INSIDE image stabilization system that compensates for five different types of camera shake encountered during handheld shooting of stills and video. This allows users to confidently use any lens, even adapted lenses, for critical imaging without encountering blur from camera shake.\u003c\/p\u003e\n\u003cp\u003eFor long focal lengths, the system will correct for pitch and yaw adjustments. Macro and high-magnification imagery, on the other hand, will benefit from the inclusion of horizontal and vertical shift compensation. All shooting styles will get usage out of the roll compensation. All 5 axes of stabilization will function at all times, even when used with third-party lenses and adapters or lenses with built-in optical stabilization.\u003c\/p\u003e\n\u003cp\u003e \u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePixel Shift Multi Shooting\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThis unique compositing mode allows you to achieve even greater resolution than the 61MP sensor affords. Working in conjunction with the sensor-shift image stabilization, this mode shifts the sensor while making 16 consecutive exposures in order to acquire approximately 240.8MP of information for greater colour accuracy and detail than possible with a single exposure, along with an impressive image size of 19,008 x 12,672-pixels. These files can then be merged together during post-production by using the Sony Imaging software suite.\u003c\/p\u003e\n\u003ch3\u003e\u003cbr\u003e\u003c\/h3\u003e\n\u003ch3\u003eOther Camera Features\u003c\/h3\u003e\n\u003cp\u003eA Rating function lets you assign star values, from 1-5 to images in-camera for faster editing and sorting at home during post-production.\u003c\/p\u003e\n\u003cp\u003eAn advanced 1200-zone evaluative exposure metering sensor delivers consistent and accurate results using multi-segment, centre-weighted, or spot metering modes.\u003c\/p\u003e\n\u003cp\u003eHighlight and Average metering modes help avoid blown-out highlights and provide stable auto-exposure, respectively.\u003c\/p\u003e\n\u003cp\u003eAnti-flicker shooting automatically recognizes and times the shutter action to minimize the flicker effect for more consistent results on still images.\u003c\/p\u003e\n\u003cp\u003ePicture Effect modes: Posterization (Color), Posterization (B\/W), Pop Color, Retro Photo, Partial Color (R\/G\/B\/Y), High\u003c\/p\u003e\n\u003cp\u003eContrast Monochrome, Toy Camera (Normal\/Cool\/Warm\/Green\/Magenta), and Soft High-Key.\u003c\/p\u003e\n\u003cp\u003eCreative Style modes: Standard, Vivid, Neutral, Clear, Deep, Light, Portrait, Landscape, Sunset, Night Scene, Autumn Leaves, Black \u0026amp; White, Sepia, Style Box (1-6), (Contrast (-3 to +3 steps), Saturation (-3 to +3 steps), Sharpness (-3 to +3 steps).\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":42720049954983,"sku":"GC35-ILCE7RM4A","price":3879.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0603\/4083\/0375\/products\/1640094359_1645238.jpg?v=1769000533"},{"product_id":"sony-zv-e10-mirrorless-camera-body-only-black","title":"Sony ZV-E10 Mirrorless Camera (Body Only, Black)","description":"\u003cdiv bis_size='{\"x\":11,\"y\":9,\"w\":558,\"h\":156,\"abs_x\":283,\"abs_y\":271}'\u003e\n\u003cdiv class=\"productDescription_31e7tvldXpfwmbfZ04-QrM\" data-selenium=\"overviewLongDescription\" bis_size='{\"x\":11,\"y\":9,\"w\":558,\"h\":156,\"abs_x\":283,\"abs_y\":271}'\u003e\n\u003cp class=\"js-injected-html\" bis_size='{\"x\":11,\"y\":9,\"w\":558,\"h\":156,\"abs_x\":283,\"abs_y\":271}'\u003eSharing your world is almost a given if you are of a younger mind. The Sony ZV-E10 intends to make this a reality stylishly and conveniently. Packing all the necessary tools for vloggers, the ZV-E10 is an interchangeable lens upgrade of the highly successful ZV-1, which has a fixed lens. It seems Sony listened to audience feedback when dangling the carrot with their latest release. Gone is the jargon of shutter speeds, apertures and ISO. Instead, the target audience is left with a common language that makes sense. Some of the stand out features that make it the ultimate fool-proof vlogging camera for 2021 include:\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"\" bis_size='{\"x\":11,\"y\":182,\"w\":558,\"h\":2965,\"abs_x\":283,\"abs_y\":444}'\u003e\n\u003cdiv class=\"\" bis_size='{\"x\":11,\"y\":182,\"w\":558,\"h\":2965,\"abs_x\":283,\"abs_y\":444}'\u003e\n\u003cdiv class=\"\" bis_size='{\"x\":11,\"y\":182,\"w\":558,\"h\":2965,\"abs_x\":283,\"abs_y\":444}'\u003e\n\u003cdiv class=\"description_2DgPuikwv5WtH_I_CNSiB2\" bis_size='{\"x\":11,\"y\":182,\"w\":558,\"h\":2965,\"abs_x\":283,\"abs_y\":444}'\u003e\n\u003cdiv class=\"js-injected-html\" bis_size='{\"x\":11,\"y\":182,\"w\":558,\"h\":2965,\"abs_x\":283,\"abs_y\":444}'\u003e\n\u003cp bis_size='{\"x\":11,\"y\":182,\"w\":558,\"h\":19,\"abs_x\":283,\"abs_y\":444}'\u003e\u003cstrong bis_size='{\"x\":11,\"y\":182,\"w\":176,\"h\":19,\"abs_x\":283,\"abs_y\":444}'\u003eAutofocus That Just Works\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp bis_size='{\"x\":11,\"y\":217,\"w\":558,\"h\":39,\"abs_x\":283,\"abs_y\":479}'\u003eIntelligent autofocus locks on every time, so you won't miss capturing spontaneous moments when they strike.\u003c\/p\u003e\n\u003cdiv class=\"description_2DgPuikwv5WtH_I_CNSiB2\" bis_size='{\"x\":11,\"y\":273,\"w\":558,\"h\":2875,\"abs_x\":283,\"abs_y\":535}'\u003e\n\u003cdiv class=\"js-injected-html\" bis_size='{\"x\":11,\"y\":273,\"w\":558,\"h\":2875,\"abs_x\":283,\"abs_y\":535}'\u003e\n\u003cp bis_size='{\"x\":11,\"y\":273,\"w\":558,\"h\":19,\"abs_x\":283,\"abs_y\":535}'\u003e\u003cstrong bis_size='{\"x\":11,\"y\":273,\"w\":153,\"h\":19,\"abs_x\":283,\"abs_y\":535}'\u003eCapture Your Best Look\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp bis_size='{\"x\":11,\"y\":308,\"w\":558,\"h\":19,\"abs_x\":283,\"abs_y\":570}'\u003eEffortlessly capture your subject's best look with optimised face colour and brightness.\u003c\/p\u003e\n\u003cp bis_size='{\"x\":11,\"y\":344,\"w\":558,\"h\":19,\"abs_x\":283,\"abs_y\":606}'\u003e\u003cstrong bis_size='{\"x\":11,\"y\":344,\"w\":112,\"h\":19,\"abs_x\":283,\"abs_y\":606}'\u003eShoot On The Go\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp bis_size='{\"x\":11,\"y\":379,\"w\":558,\"h\":19,\"abs_x\":283,\"abs_y\":641}'\u003eTake smooth videos as you move with best-in-class stabilisation.\u003c\/p\u003e\n\u003cp bis_size='{\"x\":11,\"y\":415,\"w\":558,\"h\":19,\"abs_x\":283,\"abs_y\":677}'\u003e\u003cstrong bis_size='{\"x\":11,\"y\":415,\"w\":175,\"h\":19,\"abs_x\":283,\"abs_y\":677}'\u003eRecord Crystal-clear Audio\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp bis_size='{\"x\":11,\"y\":451,\"w\":558,\"h\":39,\"abs_x\":283,\"abs_y\":713}'\u003eCapture the exact sounds you want, even in challenging outdoor environments with impressive audio recording features.\u003c\/p\u003e\n\u003cp bis_size='{\"x\":11,\"y\":506,\"w\":558,\"h\":19,\"abs_x\":283,\"abs_y\":768}'\u003e\u003cstrong bis_size='{\"x\":11,\"y\":506,\"w\":179,\"h\":19,\"abs_x\":283,\"abs_y\":768}'\u003eAmazing Videos Made Easy\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp bis_size='{\"x\":11,\"y\":541,\"w\":558,\"h\":19,\"abs_x\":283,\"abs_y\":803}'\u003eOne-button settings let you swiftly achieve stunning effects with the push of a button.\u003c\/p\u003e\n\u003cp bis_size='{\"x\":11,\"y\":577,\"w\":558,\"h\":19,\"abs_x\":283,\"abs_y\":839}'\u003e\u003cstrong bis_size='{\"x\":11,\"y\":577,\"w\":107,\"h\":19,\"abs_x\":283,\"abs_y\":839}'\u003eCompact Design\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp bis_size='{\"x\":11,\"y\":613,\"w\":558,\"h\":39,\"abs_x\":283,\"abs_y\":875}'\u003eWith a lightweight body, ergonomic grip and flexible LCD screen, these cameras are perfect for shooting videos in any situation.\u003c\/p\u003e\n\u003ch2 id=\"what-should-you-expect-when-using-this-camera\" bis_size='{\"x\":11,\"y\":668,\"w\":558,\"h\":29,\"abs_x\":283,\"abs_y\":930}'\u003eWhat Should You Expect When Using This Camera?\u003c\/h2\u003e\n\u003cp bis_size='{\"x\":11,\"y\":708,\"w\":558,\"h\":58,\"abs_x\":283,\"abs_y\":970}'\u003eWhen first picking up the camera, you'll notice it's smaller in size and lightweight compared to higher-end Sony mirrorless cameras. Vloggers heavily rely on holding up a camera for long periods, making sense the weight distribution is manageable.\u003c\/p\u003e\n\u003cp bis_size='{\"x\":11,\"y\":783,\"w\":558,\"h\":98,\"abs_x\":283,\"abs_y\":1045}'\u003eTurning your attention to the top of the camera, you'll notice a sophisticated microphone setup underneath the included windscreen. With a built-in direction, three capsule microphone audio is crisp and clear even in challenging windy environments. If that's not enough, as an upgrade over the ZV-1, you now can add a digital microphone via the MI shoe on top of the camera.\u003c\/p\u003e\n\u003cp bis_size='{\"x\":11,\"y\":897,\"w\":558,\"h\":78,\"abs_x\":283,\"abs_y\":1159}'\u003eThe vari-angle flippy LCD screen has made a name for itself amongst vloggers. The ability to visually see yourself and subjects from all angles is a welcome feature. Without it, YouTubers and streamers quickly look for alternate models. Because of this, we expect the \u003ca href=\"https:\/\/www.georges.com.au\/catalogsearch\/result\/?q=sony%20zv-e10\" bis_size='{\"x\":11,\"y\":955,\"w\":44,\"h\":19,\"abs_x\":283,\"abs_y\":1217}' target=\"_blank\"\u003eZV-E10\u003c\/a\u003e to be a top-selling model due to its ease of use and incredible functionality.\u003c\/p\u003e\n\u003cp bis_size='{\"x\":11,\"y\":991,\"w\":558,\"h\":98,\"abs_x\":283,\"abs_y\":1253}'\u003eYou also need not worry about the camera's ability to focus in good light and, more importantly, low light. The flagship in the vlogging range adopts the same fast hybrid autofocus system of the ZV-1. This means no dropouts or focus hunting when vlogging. The autofocus system will be able to real-time track an eye to keeping a person's face in focus when vlogging, shooting a video or taking a still image.\u003c\/p\u003e\n\u003ch2 id=\"new-shooting-modes-for-vloggers-and-content-creators\" bis_size='{\"x\":11,\"y\":1105,\"w\":558,\"h\":58,\"abs_x\":283,\"abs_y\":1367}'\u003eNew Shooting Modes For Vloggers and Content Creators\u003c\/h2\u003e\n\u003cp bis_size='{\"x\":11,\"y\":1174,\"w\":558,\"h\":39,\"abs_x\":283,\"abs_y\":1436}'\u003eForget having to change the aperture or think about shutter speed when filming. The \u003ca href=\"https:\/\/www.georges.com.au\/catalogsearch\/result\/?q=sony%20zv-e10\" bis_size='{\"x\":11,\"y\":1174,\"w\":550,\"h\":38,\"abs_x\":283,\"abs_y\":1436}' target=\"_blank\"\u003eZV-E10\u003c\/a\u003e manages to package all of these features into a manageable mouthful.\u003c\/p\u003e\n\u003cul bis_size='{\"x\":11,\"y\":1230,\"w\":558,\"h\":98,\"abs_x\":283,\"abs_y\":1492}'\u003e\n\u003cli bis_size='{\"x\":51,\"y\":1230,\"w\":518,\"h\":19,\"abs_x\":323,\"abs_y\":1492}'\u003eOne-touch Bokeh Switch\u003c\/li\u003e\n\u003cli bis_size='{\"x\":51,\"y\":1249,\"w\":518,\"h\":19,\"abs_x\":323,\"abs_y\":1511}'\u003eProduct Showcase Setting\u003c\/li\u003e\n\u003cli bis_size='{\"x\":51,\"y\":1269,\"w\":518,\"h\":19,\"abs_x\":323,\"abs_y\":1531}'\u003eSoft Skin Effect\u003c\/li\u003e\n\u003cli bis_size='{\"x\":51,\"y\":1288,\"w\":518,\"h\":19,\"abs_x\":323,\"abs_y\":1550}'\u003eFace-Priority Auto Exposure\u003c\/li\u003e\n\u003cli bis_size='{\"x\":51,\"y\":1308,\"w\":518,\"h\":19,\"abs_x\":323,\"abs_y\":1570}'\u003eStill, Movie or S\u0026amp;Q Switch Button\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp bis_size='{\"x\":11,\"y\":1342,\"w\":558,\"h\":39,\"abs_x\":283,\"abs_y\":1604}'\u003eWhile the previously released ZV-1 has most of these features, it's only now that Sony's really blowing the trumpet to bring the fanfare.\u003c\/p\u003e\n\u003cp bis_size='{\"x\":11,\"y\":1397,\"w\":558,\"h\":19,\"abs_x\":283,\"abs_y\":1659}'\u003e \u003c\/p\u003e\n\u003ch3 id=\"one-touch-bokeh-switch\" bis_size='{\"x\":11,\"y\":1432,\"w\":558,\"h\":22,\"abs_x\":283,\"abs_y\":1694}'\u003e\u003cstrong bis_size='{\"x\":11,\"y\":1432,\"w\":197,\"h\":21,\"abs_x\":283,\"abs_y\":1694}'\u003eOne-touch Bokeh Switch\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp bis_size='{\"x\":11,\"y\":1466,\"w\":558,\"h\":98,\"abs_x\":283,\"abs_y\":1728}'\u003eThe One-touch Bokeh Switch is a joy to use when using fast lenses. At the press of a button, the background detail instantaneously turns into creamy out-of-focus areas. By doing so, you ensure the person or subject stands out against what can be a distracting background. It makes sense to make this a one-button operation rather than dialling through multiple f-stops to achieve the same result.\u003c\/p\u003e\n\u003cp bis_size='{\"x\":11,\"y\":1580,\"w\":558,\"h\":19,\"abs_x\":283,\"abs_y\":1842}'\u003e \u003c\/p\u003e\n\u003ch3 id=\"product-showcase-setting\" bis_size='{\"x\":11,\"y\":1615,\"w\":558,\"h\":22,\"abs_x\":283,\"abs_y\":1877}'\u003e\u003cstrong bis_size='{\"x\":11,\"y\":1615,\"w\":209,\"h\":21,\"abs_x\":283,\"abs_y\":1877}'\u003eProduct Showcase Setting\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp bis_size='{\"x\":11,\"y\":1649,\"w\":558,\"h\":78,\"abs_x\":283,\"abs_y\":1911}'\u003eLike autofocus tracking, Product Showcase allows a presenter or vlogger to hold an object in front of the camera and seamlessly track back to their face without losing focus. For streamers or product reviewers on YouTube, this is a setting that is a \u003cem bis_size='{\"x\":435,\"y\":1688,\"w\":64,\"h\":19,\"abs_x\":707,\"abs_y\":1950}'\u003emust-have\u003c\/em\u003e. After you use this setting, you'll wonder why all cameras don't offer this feature.\u003c\/p\u003e\n\u003cp bis_size='{\"x\":11,\"y\":1743,\"w\":558,\"h\":19,\"abs_x\":283,\"abs_y\":2005}'\u003e \u003c\/p\u003e\n\u003ch3 id=\"soft-skin-effect\" bis_size='{\"x\":11,\"y\":1779,\"w\":558,\"h\":22,\"abs_x\":283,\"abs_y\":2041}'\u003e\u003cstrong bis_size='{\"x\":11,\"y\":1779,\"w\":124,\"h\":21,\"abs_x\":283,\"abs_y\":2041}'\u003eSoft Skin Effect\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp bis_size='{\"x\":11,\"y\":1812,\"w\":558,\"h\":78,\"abs_x\":283,\"abs_y\":2074}'\u003eBeauty vloggers may like this feature. However, it isn't just for them. Setting the Soft Skin effect to either a low or high setting will diminish, smooth and soften wrinkles or blemishes to create a glamorous look. If this setting doesn't agree with you, there's an option to turn it completely off.\u003c\/p\u003e\n\u003ch3 id=\"face-priority-auto-exposure\" bis_size='{\"x\":11,\"y\":1907,\"w\":558,\"h\":22,\"abs_x\":283,\"abs_y\":2169}'\u003e\u003cstrong bis_size='{\"x\":11,\"y\":1907,\"w\":227,\"h\":21,\"abs_x\":283,\"abs_y\":2169}'\u003eFace-Priority Auto Exposure \u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp bis_size='{\"x\":11,\"y\":1940,\"w\":558,\"h\":58,\"abs_x\":283,\"abs_y\":2202}'\u003eUsing Face Tracking technology, the \u003ca href=\"https:\/\/www.georges.com.au\/catalogsearch\/result\/?q=sony%20zv-e10\" bis_size='{\"x\":236,\"y\":1940,\"w\":78,\"h\":19,\"abs_x\":508,\"abs_y\":2202}' target=\"_blank\"\u003eSony ZV-E10\u003c\/a\u003e can automatically adjust the exposure to ensure brightness is maintained when a vlogger enters a darker area. This is great for users who find themselves indoors with little light or in high exposure contrast scenarios.\u003c\/p\u003e\n\u003ch3 id=\"still-movie-or-slow-quick-switch-button\" bis_size='{\"x\":11,\"y\":2015,\"w\":558,\"h\":22,\"abs_x\":283,\"abs_y\":2277}'\u003e\u003cstrong bis_size='{\"x\":11,\"y\":2015,\"w\":341,\"h\":21,\"abs_x\":283,\"abs_y\":2277}'\u003eStill, Movie or Slow \u0026amp; Quick Switch Button\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp bis_size='{\"x\":11,\"y\":2049,\"w\":558,\"h\":58,\"abs_x\":283,\"abs_y\":2311}'\u003eNow there's a way to move between all the modes on the camera easily. Rather than dive through copious menus, a simple flick of a switch is all that's needed to capture the action on the go.\u003c\/p\u003e\n\u003ch2 id=\"superb-image-quality-fast-autofocus-and-premium-4k-video\" bis_size='{\"x\":11,\"y\":2123,\"w\":558,\"h\":58,\"abs_x\":283,\"abs_y\":2385}'\u003eSuperb Image Quality, Fast Autofocus, and Premium 4K Video\u003c\/h2\u003e\n\u003cp bis_size='{\"x\":11,\"y\":2193,\"w\":558,\"h\":19,\"abs_x\":283,\"abs_y\":2455}'\u003eIt's not just the colour of the camera that's impressive. The inner workings are brilliant too.\u003c\/p\u003e\n\u003ch3 id=\"sensor-size-and-quality\" bis_size='{\"x\":11,\"y\":2228,\"w\":558,\"h\":22,\"abs_x\":283,\"abs_y\":2490}'\u003e\u003cstrong bis_size='{\"x\":11,\"y\":2228,\"w\":187,\"h\":21,\"abs_x\":283,\"abs_y\":2490}'\u003eSensor Size and Quality\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp bis_size='{\"x\":11,\"y\":2262,\"w\":558,\"h\":78,\"abs_x\":283,\"abs_y\":2524}'\u003eTurning our attention to the inners of the camera system, you'll find a revised APS-C format sensor. While this is larger than the 1-inch sensor found on the ZV-1 (3x larger), you do get considerable detail in photos and videos. This sensor size increase has also enabled recording footage and stills at higher ISOs with minimum noise.\u003c\/p\u003e\n\u003cp bis_size='{\"x\":11,\"y\":2356,\"w\":558,\"h\":58,\"abs_x\":283,\"abs_y\":2618}'\u003eThe larger sensor and Sony's BIONZ X processor combine to produce an impressive 11 fps (frames per second) and the ability to record a 14-bit raw file output for a wide tonal and colour scale.\u003c\/p\u003e\n\u003ch3 id=\"blazing-fast-425-point-autofocus\" bis_size='{\"x\":11,\"y\":2431,\"w\":558,\"h\":22,\"abs_x\":283,\"abs_y\":2693}'\u003e\u003cstrong bis_size='{\"x\":11,\"y\":2431,\"w\":269,\"h\":21,\"abs_x\":283,\"abs_y\":2693}'\u003eBlazing Fast 425-Point Autofocus \u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp bis_size='{\"x\":11,\"y\":2464,\"w\":558,\"h\":78,\"abs_x\":283,\"abs_y\":2726}'\u003eSony isn't going to be left behind from the competition with the added autofocus capability. With 425 points guiding the focus, any subject is doomed to be in focus with precision. The on-chip focusing system is purely the reason for this. As it covers a whopping 85% of the sensor, users can expect in-focus at 0.02 seconds.\u003c\/p\u003e\n\u003ch3 id=\"4k-video-capabilities\" bis_size='{\"x\":11,\"y\":2559,\"w\":558,\"h\":22,\"abs_x\":283,\"abs_y\":2821}'\u003e\u003cstrong bis_size='{\"x\":11,\"y\":2559,\"w\":170,\"h\":21,\"abs_x\":283,\"abs_y\":2821}'\u003e4K Video Capabilities\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp bis_size='{\"x\":11,\"y\":2592,\"w\":558,\"h\":58,\"abs_x\":283,\"abs_y\":2854}'\u003eForget Full HD when recording a YouTube video. If you want to appear on the top of the explore list, utilise the camera's full recording capability. 4K produces spectacular results, and it's worth taking the time to capture or edit in full detail.\u003c\/p\u003e\n\u003cp bis_size='{\"x\":11,\"y\":2667,\"w\":558,\"h\":58,\"abs_x\":283,\"abs_y\":2929}'\u003eVideo will record in a format of UHD 4K at a variety of frame rates. The standard is 30p. There's also the one-touch slow-motion button which slows down footage to 120 frames per second. Not bad for those epic captures in a mid-range camera!\u003c\/p\u003e\n\u003cp bis_size='{\"x\":11,\"y\":2742,\"w\":558,\"h\":98,\"abs_x\":283,\"abs_y\":3004}'\u003eExpect 4K and Full HD 1080p to utilise the 100 Mb\/s XAVC S format (MP4) with 4:2:2 sampling. There's also the ability to record to an external recorder as an uncompressed, clean 4:2:2 sample. The\u003ca href=\"https:\/\/www.georges.com.au\/catalogsearch\/result\/?q=sony%20zv-e10\" bis_size='{\"x\":154,\"y\":2781,\"w\":48,\"h\":19,\"abs_x\":426,\"abs_y\":3043}' target=\"_blank\"\u003e ZV-E10\u003c\/a\u003e also can adjust gamma, black level, knee, colour level, and more for the cinematographers out there. So it's well worth picking up this camera as a second shooter or the main camera if you plan on vlogging.\u003c\/p\u003e\n\u003ch2 id=\"share-content-in-built-wireless-technology\" bis_size='{\"x\":11,\"y\":2856,\"w\":558,\"h\":29,\"abs_x\":283,\"abs_y\":3118}'\u003eShare Content In-Built Wireless Technology\u003c\/h2\u003e\n\u003cp bis_size='{\"x\":11,\"y\":2896,\"w\":558,\"h\":58,\"abs_x\":283,\"abs_y\":3158}'\u003eThe \u003ca href=\"https:\/\/www.georges.com.au\/catalogsearch\/result\/?q=sony%20zv-e10\" bis_size='{\"x\":38,\"y\":2896,\"w\":78,\"h\":19,\"abs_x\":310,\"abs_y\":3158}' target=\"_blank\"\u003eSony ZV-E10\u003c\/a\u003e has Bluetooth and WiFi connectivity making it a perfect camera for on-the-go vloggers and travellers. Sony has included the ability to share directly to social media, meaning you won't have to rely on your smartphone to obtain the best shots.\u003c\/p\u003e\n\u003ch2 id=\"final-thoughts-on-the-sony-zv-e10\" bis_size='{\"x\":11,\"y\":2971,\"w\":558,\"h\":29,\"abs_x\":283,\"abs_y\":3233}'\u003eFinal Thoughts on the Sony ZV-E10\u003c\/h2\u003e\n\u003cp bis_size='{\"x\":11,\"y\":3011,\"w\":558,\"h\":137,\"abs_x\":283,\"abs_y\":3273}'\u003eOverall, we think you will be quite impressed with the larger sensor's image quality and ease of using the \u003ca href=\"https:\/\/www.georges.com.au\/catalogsearch\/result\/?q=sony%20zv-e10\" bis_size='{\"x\":121,\"y\":3030,\"w\":78,\"h\":19,\"abs_x\":393,\"abs_y\":3292}' target=\"_blank\"\u003eSony ZV-E10\u003c\/a\u003e. As the camera has built-in stabilisation, there's no need for software. We would, however, recommend obtaining the \u003ca href=\"https:\/\/www.georges.com.au\/sony-gp-vpt2bt-wireless-shooting-grip.html\" bis_size='{\"x\":11,\"y\":3050,\"w\":557,\"h\":38,\"abs_x\":283,\"abs_y\":3312}'\u003eSony Vlogging Wireless Shooting Grip\u003c\/a\u003e, which will make life a lot easier when holding the camera and controlling the camera. Its built-in wireless functionally speaks directly with the new model, so you can easily record, zoom and lock focus. In addition to this, make sure you pick up a \u003ca href=\"https:\/\/www.georges.com.au\/sony-np-fw50-rechargeable-battery-pack.html\" bis_size='{\"x\":11,\"y\":3109,\"w\":510,\"h\":38,\"abs_x\":283,\"abs_y\":3371}' target=\"_blank\"\u003efew spare batteries\u003c\/a\u003e so you can keep filming on the go.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":42720050938023,"sku":"GC35-ZVE10B","price":899.04,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0603\/4083\/0375\/products\/sony_zv_e10_mirrorless_camera_body_1627386359_1649504.jpg?v=1666602210"},{"product_id":"sony-zv-e10-mirrorless-camera-body-only-white","title":"Sony ZV-E10 Mirrorless Camera (Body Only, White)","description":"\u003cdiv class=\"productDescription_31e7tvldXpfwmbfZ04-QrM\" data-selenium=\"overviewLongDescription\"\u003e\n\u003cdiv class=\"js-injected-html\"\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"productDescription_31e7tvldXpfwmbfZ04-QrM\" data-selenium=\"overviewLongDescription\"\u003e\n\u003cdiv class=\"js-injected-html\"\u003eSharing your world is almost a given if you are of a younger mind. The Sony ZV-E10 intends to make this a reality stylishly and conveniently. Packing all the necessary tools for vloggers, the ZV-E10 is an interchangeable lens upgrade of the highly successful ZV-1, which has a fixed lens. It seems Sony listened to audience feedback when dangling the carrot with their latest release.\u003cbr\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"description_2DgPuikwv5WtH_I_CNSiB2\"\u003e\n\u003cdiv class=\"js-injected-html\"\u003e\n\u003cdiv\u003e\n\u003cp data-selenium=\"overviewLongDescription\" class=\"productDescription_31e7tvldXpfwmbfZ04-QrM\"\u003e \u003c\/p\u003e\n\u003cp data-selenium=\"overviewLongDescription\" class=\"productDescription_31e7tvldXpfwmbfZ04-QrM\"\u003eGone is the jargon of shutter speeds, apertures and ISO. Instead, the target audience is left with a common language that makes sense. Some of the stand out features that make it the ultimate fool-proof vlogging camera for 2021 include:\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"description_2DgPuikwv5WtH_I_CNSiB2\"\u003e\n\u003cp class=\"js-injected-html\"\u003e \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp\u003e\u003cstrong\u003eAutofocus That Just Works\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eIntelligent autofocus locks on every time, so you won't miss capturing spontaneous moments when they strike.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cdiv class=\"description_2DgPuikwv5WtH_I_CNSiB2\"\u003e\n\u003cdiv class=\"js-injected-html\"\u003e\n\u003cp\u003e\u003cstrong\u003eCapture Your Best Look\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eEffortlessly capture your subject's best look with optimised face colour and brightness.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eShoot On The Go\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eTake smooth videos as you move with best-in-class stabilisation.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eRecord Crystal-clear Audio\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eCapture the exact sounds you want, even in challenging outdoor environments with impressive audio recording features.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAmazing Videos Made Easy\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eOne-button settings let you swiftly achieve stunning effects with the push of a button.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCompact Design\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eWith a lightweight body, ergonomic grip and flexible LCD screen, these cameras are perfect for shooting videos in any situation.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch2 id=\"what-should-you-expect-when-using-this-camera\"\u003eWhat Should You Expect When Using This Camera?\u003c\/h2\u003e\n\u003cp\u003eWhen first picking up the camera, you'll notice it's smaller in size and lightweight compared to higher-end Sony mirrorless cameras. Vloggers heavily rely on holding up a camera for long periods, making sense the weight distribution is manageable.\u003c\/p\u003e\n\u003cp\u003eTurning your attention to the top of the camera, you'll notice a sophisticated microphone setup underneath the included windscreen. With a built-in direction, three capsule microphone audio is crisp and clear even in challenging windy environments. If that's not enough, as an upgrade over the ZV-1, you now can add a digital microphone via the MI shoe on top of the camera.\u003c\/p\u003e\n\u003cp\u003eThe vari-angle flippy LCD screen has made a name for itself amongst vloggers. The ability to visually see yourself and subjects from all angles is a welcome feature. Without it, YouTubers and streamers quickly look for alternate models. Because of this, we expect the \u003ca href=\"https:\/\/www.georges.com.au\/catalogsearch\/result\/?q=sony%20zv-e10\" target=\"_blank\"\u003eZV-E10\u003c\/a\u003e to be a top-selling model due to its ease of use and incredible functionality.\u003c\/p\u003e\n\u003cp\u003eYou also need not worry about the camera's ability to focus in good light and, more importantly, low light. The flagship in the vlogging range adopts the same fast hybrid autofocus system of the ZV-1. This means no dropouts or focus hunting when vlogging. The autofocus system will be able to real-time track an eye to keeping a person's face in focus when vlogging, shooting a video or taking a still image.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch2 id=\"new-shooting-modes-for-vloggers-and-content-creators\"\u003eNew Shooting Modes For Vloggers and Content Creators\u003c\/h2\u003e\n\u003cp\u003eForget having to change the aperture or think about shutter speed when filming. The \u003ca href=\"https:\/\/www.georges.com.au\/catalogsearch\/result\/?q=sony%20zv-e10\" target=\"_blank\"\u003eZV-E10\u003c\/a\u003e manages to package all of these features into a manageable mouthful.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eOne-touch Bokeh Switch\u003c\/li\u003e\n\u003cli\u003eProduct Showcase Setting\u003c\/li\u003e\n\u003cli\u003eSoft Skin Effect\u003c\/li\u003e\n\u003cli\u003eFace-Priority Auto Exposure\u003c\/li\u003e\n\u003cli\u003eStill, Movie or S\u0026amp;Q Switch Button\u003c\/li\u003e\n\u003cli\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eWhile the previously released ZV-1 has most of these features, it's only now that Sony's really blowing the trumpet to bring the fanfare.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3 id=\"one-touch-bokeh-switch\"\u003e\u003cstrong\u003eOne-touch Bokeh Switch\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eThe One-touch Bokeh Switch is a joy to use when using fast lenses. At the press of a button, the background detail instantaneously turns into creamy out-of-focus areas. By doing so, you ensure the person or subject stands out against what can be a distracting background. It makes sense to make this a one-button operation rather than dialling through multiple f-stops to achieve the same result.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3 id=\"product-showcase-setting\"\u003e\u003cstrong\u003eProduct Showcase Setting\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eLike autofocus tracking, Product Showcase allows a presenter or vlogger to hold an object in front of the camera and seamlessly track back to their face without losing focus. For streamers or product reviewers on YouTube, this is a setting that is a \u003cem\u003emust-have\u003c\/em\u003e. After you use this setting, you'll wonder why all cameras don't offer this feature.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3 id=\"soft-skin-effect\"\u003e\u003cstrong\u003eSoft Skin Effect\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eBeauty vloggers may like this feature. However, it isn't just for them. Setting the Soft Skin effect to either a low or high setting will diminish, smooth and soften wrinkles or blemishes to create a glamorous look. If this setting doesn't agree with you, there's an option to turn it completely off.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3 id=\"face-priority-auto-exposure\"\u003e\u003cstrong\u003eFace-Priority Auto Exposure \u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eUsing Face Tracking technology, the \u003ca href=\"https:\/\/www.georges.com.au\/catalogsearch\/result\/?q=sony%20zv-e10\" target=\"_blank\"\u003eSony ZV-E10\u003c\/a\u003e can automatically adjust the exposure to ensure brightness is maintained when a vlogger enters a darker area. This is great for users who find themselves indoors with little light or in high exposure contrast scenarios.\u003c\/p\u003e\n\u003ch3 id=\"still-movie-or-slow-quick-switch-button\"\u003e\u003cstrong\u003eStill, Movie or Slow \u0026amp; Quick Switch Button\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eNow there's a way to move between all the modes on the camera easily. Rather than dive through copious menus, a simple flick of a switch is all that's needed to capture the action on the go.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch2 id=\"superb-image-quality-fast-autofocus-and-premium-4k-video\"\u003eSuperb Image Quality, Fast Autofocus, and Premium 4K Video\u003c\/h2\u003e\n\u003cp\u003eIt's not just the colour of the camera that's impressive. The inner workings are brilliant too.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3 id=\"sensor-size-and-quality\"\u003e\u003cstrong\u003eSensor Size and Quality\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eTurning our attention to the inners of the camera system, you'll find a revised APS-C format sensor. While this is larger than the 1-inch sensor found on the ZV-1 (3x larger), you do get considerable detail in photos and videos. This sensor size increase has also enabled recording footage and stills at higher ISOs with minimum noise.\u003c\/p\u003e\n\u003cp\u003eThe larger sensor and Sony's BIONZ X processor combine to produce an impressive 11 fps (frames per second) and the ability to record a 14-bit raw file output for a wide tonal and colour scale.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3 id=\"blazing-fast-425-point-autofocus\"\u003e\u003cstrong\u003eBlazing Fast 425-Point Autofocus \u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eSony isn't going to be left behind from the competition with the added autofocus capability. With 425 points guiding the focus, any subject is doomed to be in focus with precision. The on-chip focusing system is purely the reason for this. As it covers a whopping 85% of the sensor, users can expect in-focus at 0.02 seconds.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3 id=\"4k-video-capabilities\"\u003e\u003cstrong\u003e4K Video Capabilities\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eForget Full HD when recording a YouTube video. If you want to appear on the top of the explore list, utilise the camera's full recording capability. 4K produces spectacular results, and it's worth taking the time to capture or edit in full detail.\u003c\/p\u003e\n\u003cp\u003eVideo will record in a format of UHD 4K at a variety of frame rates. The standard is 30p. There's also the one-touch slow-motion button which slows down footage to 120 frames per second. Not bad for those epic captures in a mid-range camera!\u003c\/p\u003e\n\u003cp\u003eExpect 4K and Full HD 1080p to utilise the 100 Mb\/s XAVC S format (MP4) with 4:2:2 sampling. There's also the ability to record to an external recorder as an uncompressed, clean 4:2:2 sample. The\u003ca href=\"https:\/\/www.georges.com.au\/catalogsearch\/result\/?q=sony%20zv-e10\" target=\"_blank\"\u003e ZV-E10\u003c\/a\u003e also can adjust gamma, black level, knee, colour level, and more for the cinematographers out there. So it's well worth picking up this camera as a second shooter or the main camera if you plan on vlogging.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch2 id=\"share-content-in-built-wireless-technology\"\u003eShare Content In-Built Wireless Technology\u003c\/h2\u003e\n\u003cp\u003eThe \u003ca href=\"https:\/\/www.georges.com.au\/catalogsearch\/result\/?q=sony%20zv-e10\" target=\"_blank\"\u003eSony ZV-E10\u003c\/a\u003e has Bluetooth and WiFi connectivity making it a perfect camera for on-the-go vloggers and travellers. Sony has included the ability to share directly to social media, meaning you won't have to rely on your smartphone to obtain the best shots.\u003c\/p\u003e\n\u003cdiv class=\"description_2DgPuikwv5WtH_I_CNSiB2\"\u003e\n\u003cdiv class=\"js-injected-html\"\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003ch2 id=\"final-thoughts-on-the-sony-zv-e10\"\u003eFinal Thoughts on the Sony ZV-E10\u003c\/h2\u003e\n\u003cp\u003eOverall, we think you will be quite impressed with the larger sensor's image quality and ease of using the \u003ca href=\"https:\/\/www.georges.com.au\/catalogsearch\/result\/?q=sony%20zv-e10\" target=\"_blank\"\u003eSony ZV-E10\u003c\/a\u003e. As the camera has built-in stabilisation, there's no need for software. We would, however, recommend obtaining the \u003ca href=\"https:\/\/www.georges.com.au\/sony-gp-vpt2bt-wireless-shooting-grip.html\"\u003eSony Vlogging Wireless Shooting Grip\u003c\/a\u003e, which will make life a lot easier when holding the camera and controlling the camera. Its built-in wireless functionally speaks directly with the new model, so you can easily record, zoom and lock focus. In addition to this, make sure you pick up a \u003ca href=\"https:\/\/www.georges.com.au\/sony-np-fw50-rechargeable-battery-pack.html\" target=\"_blank\"\u003efew spare batteries\u003c\/a\u003e so you can keep filming on the go.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":42720056770727,"sku":"GC35-ZVE10W","price":928.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0603\/4083\/0375\/products\/1627384887_1655300.jpg?v=1666602234"},{"product_id":"sony-zv-1-digital-camera-white","title":"Sony ZV-1 Digital Camera (White)","description":"\u003ch3\u003eSony ZV-1 Digital Camera (White)\u003c\/h3\u003e\n\u003cp\u003eVloggers and influencers rejoice, the Sony ZV-1 is a purpose-built compact camera blending the proven imaging capabilities of the RX100-series platform with an updated physical design for more efficient content creation.\u003c\/p\u003e\n\u003cp\u003eFeaturing a side flip-out 3.0\" touchscreen and a directional 3-capsule microphone that are perfect for front-facing recording, the ZV-1 also caters to this crowd with the Product Showcase Setting, Background Defocus function, Soft Skin Effect, and Face Priority Auto-Exposure.\u003c\/p\u003e\n\u003cp\u003eDespite its sleek and lightweight design, the ZV-1 is also characterized by its large right-hand grip that is ideal for one-handed recording in conjunction with a front tally lamp, larger REC button on the top plate, and a Multi Interface Shoe for attaching accessories. An impressive ZEISS 24-70mm-equivalent standard zoom lens, with a bright f\/1.8-2.8 maximum aperture range, is also featured and, suiting recording while walking, Active SteadyShot image stabilization helps to steady footage and reduce the appearance of camera shake for smoother takes.\u003c\/p\u003e\n\u003cp\u003eInside, the ZV-1 has some familiar imaging attributes in the form of a 20.1MP 1\"-type Exmor RS stacked CMOS sensor and BIONZ X image processor, with front-end LSI, which contributes to impressively fast performance along with wide-ranging sensitivity to suit working in a variety of conditions. The processing capabilities avail Real-Time Eye AF and Real-Time Tracking for quick and precise focusing and subject tracking. In terms of video specs, UHD 4K recording at 30p is supported for extended takes and a micro-HDMI port can be used in conjunction with an external recorder or monitor if desired. The footage is also benefitted by Sony's S-Log3\/2 and HLG picture profiles that match up with their professional cine cameras for refined colour, dynamic range, and detail when recording.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eContent Creator and Vlogging Features\u003c\/h3\u003e\n\u003cp\u003eThe rear 3.0\" 921.6k-dot LCD touchscreen features a side flip-out design that is ideal for filming yourself or taking selfies in a natural and intuitive manner.\u003c\/p\u003e\n\u003cp\u003eSince the screen flips out to the side, the top plate has been redesigned to incorporate a directional 3-capsule microphone that is specifically designed for forward-directional audio recording. Also, a dedicated windscreen for the built-in mic is included to help achieve cleaner audio when working outdoors.\u003c\/p\u003e\n\u003cp\u003eFirmware version 2.00 enables camera live streaming by simply connecting the camera to a computer via USB, allowing the ZV-1's video and audio capabilities to be used for live social media and video conferencing. UVC and UAC standards are supported for improved picture and sound quality during streaming. In addition, this firmware update provides compatibility between the ZV-1 and Sony's Xperia smartphones for live streaming on the go, by using the smartphone as a hot spot and as a secondary display for monitoring the live feed and reading comments.\u003c\/p\u003e\n\u003cp\u003eBoth a 3.5mm microphone port and a Multi Interface Shoe are also featured for greater accessory compatibility.\u003c\/p\u003e\n\u003cp\u003eCompact and lightweight body design is complemented by an easy-to-hold right-hand grip that makes one-handed operation more comfortable and efficient. There is also a large REC button for quick recognition.\u003c\/p\u003e\n\u003cp\u003eThe front tally lamp serves as a visual indicator for when recording is occurring.\u003c\/p\u003e\n\u003cp\u003eProduct Showcase setting is ideal for vlogging and product showcases and allows for quick and smooth focus transitions between a subject's face and an object placed in front of the lens.\u003c\/p\u003e\n\u003cp\u003eBackground Defocus lets you immediately switch to the maximum aperture setting (f\/1.8-2.8), using a custom button function, for isolating your subject using shallow depth of field and bokeh. Built-in ND filter benefits using this mode in bright lighting conditions by controlling overexposure.\u003c\/p\u003e\n\u003cp\u003eFace-Priority AE detects the subject's face and adjusts the exposure to ensure the face is depicted in an ideal brightness, even if walking from a bright place into the shade. The AE technology also suppresses abrupt changes in exposure if the subject quickly turns away from the frame to eliminate unexpected blown-out or extremely dark shots.\u003c\/p\u003e\n\u003cp\u003eRefined colour science helps to optimize skin tones for any subject, in both still and video modes, in order to achieve a healthy and natural look that is inclusive of different ages, genders, and ethnicity.\u003c\/p\u003e\n\u003cp\u003eSoft Skin Effect can be used to soften and smooth wrinkles or blemishes on a subject's face to create a natural, smooth complexion. The default setting is Mid and can be adjusted to Off, Low, or Hi.\u003c\/p\u003e\n\u003cp\u003eFor longer takes, extended continuous video recording is available when setting the Auto Power OFF Temp. function to High.\u003c\/p\u003e\n\u003cp\u003eActive SteadyShot is an advanced image stabilization mode that ensures steady video while moving, even when handheld shooting while walking. This mode combines optical and electronic stabilization methods for more effective results‚Äîwhen recording HD video with Active mode, camera shake is reduced by up to 11 times more than with standard SteadyShot; when recording 4K video with Active mode, camera shake is reduced by up to 8 times more than with standard SteadyShot.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003e20.1MP 1\" Exmor RS CMOS Sensor \u0026amp; BIONZ X Image Processor\u003c\/h3\u003e\n\u003cp\u003eUtilizing an advanced stacked structure with an integrated DRAM chip, the 20.1MP 1\" Exmor RS CMOS sensor is able to deliver outstanding image quality from ISO 100-12800 with incredibly fast performance. This sensor stacks the pixel area, a high-speed signal processing circuit, and memory in order to increase data throughput and deliver features such as Single Burst Shooting, an Anti-Distortion shutter, UHD 4K video, and more. This 1\" sensor also has 315 phase-detection AF points and 425 contrast-detection areas for faster, more precise focusing.\u003c\/p\u003e\n\u003cp\u003eThis sensor is paired with a revised BIONZ X image processor and front-end LSI, which dramatically improve the speed and throughput of the entire imaging system, enabling blackout-free continuous shooting at up to 24 fps with continuous AF\/AE calculations being performed 60 times per second. The front-end LSI and enhanced sensor performance also improve overall image quality, especially at higher sensitivities, by reducing noise and offering higher perceived resolution and colour definition.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eZEISS Vario-Sonnar T* 24-70mm Lens\u003c\/h3\u003e\n\u003cp\u003eSpanning a useful 24-70mm equivalent range, the integrated ZEISS Vario-Sonnar T* lens suits work in a wide range of situations. Despite its compact, retractable form factor, the lens still retains a bright f\/1.8-2.8 maximum aperture range that benefits working in low-light conditions as well as isolating subject matter using shallow depth of field techniques. The optical design incorporates a series of specialized elements to reduce aberrations and distortions, in order to achieve high sharpness and accurate rendering, and a ZEISS T* anti-reflective coating has also been applied to suppress reflections and glare for improved contrast and colour fidelity.\u003c\/p\u003e\n\u003cp\u003eThe flexible reach is complemented by Optical SteadyShot image stabilization, which minimizes the appearance of camera shake to suit handheld shooting in low-light conditions.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eUHD 4K Video Recording\u003c\/h3\u003e\n\u003cp\u003eAble to record UHD 4K video at 30\/24 fps, the ZV-1, is capable of producing movies with exceptional clarity. By using a full pixel readout without binning, the camera collects about 1.7x the information needed for 4K output. This oversampling helps to increase clarity while reducing the impact of moir√© and jaggies. Benefitting sharper recording, an Active SteadyShot mode can be used for recording that prioritizes smoothness when reducing the appearance of camera shake. Fast Hybrid AF is available during movie shooting for ensuring accurate, fast tracking using phase-detection AF points. The camera also offers Sony's advanced XAVC S format for recording high bit rates up to 100 Mb\/s. In addition to high-resolution internal recording, uncompressed HDMI output also enables the use of an optional external recorder for clean 4K recording with 4:2:2 sampling.\u003c\/p\u003e\n\u003cp\u003eAffording extensive customizable colour and gamma controls, the ZV-1 allows users to adjust the gamma, black level, knee, colour level, and more. Also, users can use the same S-Log2 Gamma Curve that is found on high-end Sony Cinema cameras that squeezes up to 1300% more dynamic range into the video signal than traditional REC709, for increased post-production flexibility. HLG (Hybrid Log-Gamma) support is also available, along with the BT.2020 colour space, for recording within a wide colour gamut and, in addition to S-Log2, S-Log3 is also available for producing an effective 14-stop dynamic range with increased grading control in the shadow to mid-tone regions of the image.\u003c\/p\u003e\n\u003cp\u003eSpeed is also a huge advantage of the ZV-1, and, in the video, users will benefit from advanced High Frame Rate shooting and super slow motion. In Full HD, shooters will have access to a standard 120 fps setting that will enable outstanding slow motion when placed in editing software. In addition to this, the camera also offers a dedicated HFR mode that boosts the camera's frame rate to up to 960 fps.\u003c\/p\u003e\n\u003cp\u003eA Photo Capture function is built directly into the camera, allowing shooters to quickly save an 8.29MP still from their UHD 4K movies. Full HD can also benefit from this feature, where users will be able to pull a 2MP still. Additionally, the camera is NTSC\/PAL switchable, making it usable around the world, vertical videos can be recorded with embedded metadata to correct for the vertical orientation during playback.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eFast Hybrid AF System with 315 Phase-Detection Points\u003c\/h3\u003e\n\u003cp\u003eThe ZV-1 is equipped with an on-sensor phase-detection AF system that dramatically improves autofocus speed for both stills and video. The camera uses a hybrid system with 315 phase-detection points that cover approximately 65% of the frame along with a 425-area contrast-detection system to provide fast, accurate focusing in a range of situations. It is able to lock onto subjects quickly and can use Real-time Tracking for AI-based tracking on moving subjects. Real-time Eye AF, suitable for both humans and animals, also ensures critical sharpness when shooting portraits.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eWireless Connectivity\u003c\/h3\u003e\n\u003cp\u003eBuilt-in Bluetooth and Wi-Fi connectivity enable instant transferring of imagery to mobile devices for direct sharing online to social networking, via email, and to cloud storage sites. Once connected, the linked mobile device can also display a live view image on its screen and, using Smart Remote Control, remotely control the camera's shutter release. Additionally, connection to a smartphone using a QR code is also possible and the ZV-1 is also compatible with the Movie Edit add-on from the Imaging Edge mobile app. Bluetooth connectivity also enables connecting to the optional GP-VPT2BT Wireless Shooting Grip for efficient camera control.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eOther Camera Features\u003c\/h3\u003e\n\u003cp\u003eInterval shooting mode is ideal for creating time-lapse movies with the aid of Imaging Edge software. Intervals can be selected between 1-60 seconds for recording up to 9999 sequential free. Also, in-camera battery charging is possible via the USB port using a portable battery to benefit long interval shooting sessions.\u003c\/p\u003e\n\u003cp\u003eAnti-Distortion electronic shutter can enable completely silent shooting as well as the ability to work at shutter speeds as fast as 1\/32000 second. This shutter also keeps rolling shutter effects to an absolute minimum and enables photographers to work in bright light with wider apertures.\u003c\/p\u003e\n\u003cp\u003eThe Fn menu can be accessed and edited immediately after continuous shooting, while data writing is still in progress.\u003c\/p\u003e\n\u003cp\u003eThe file name setting allows users to change the first three characters of the file name from DSC to three characters of their choice. Additionally, images shot in continuous mode can also be displayed, reviewed, and deleted in the groups they were shot for faster operation.\u003c\/p\u003e\n\u003cp\u003eStep Zoom lets you quickly change between five common focal lengths (24, 28, 35, 50, or 70mm) by rotating the control ring.\u003c\/p\u003e\n\u003cp\u003eUsers can set a minimum shutter speed when using ISO AUTO to help minimize shutter blur.\u003c\/p\u003e\n\u003cp\u003eCreative Style settings: Standard, Vivid, Neutral, Clear, Deep, Light, Portrait, Landscape, Sunset, Night Scene, Autumn Leaves, Black \u0026amp; White, Sepia, and Style Box.\u003c\/p\u003e\n\u003cp\u003ePicture Effect modes: Toy Camera, Pop Color, Posterization, Retro Photo, Soft High-Key, Partial Color, High Contrast Mono, Soft Focus, HDR Painting, Richtone Monochrome, Miniature, Watercolor, and Illustration.\u003c\/p\u003e\n\u003cp\u003ePicture Profile parameters: Black Level, Gamma (Movie, Still, Cine1-2, ITU709, ITU709 [800%], S-Log2, S-Log3, HLG, HLG1, HLG2, HLG3), Black Gamma, Knee, Color Mode, Saturation, Color Depth, Color Phase, Detail, Copy and Reset.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":42720057983143,"sku":"GC35-ZV1W","price":949.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0603\/4083\/0375\/products\/1219_2.jpg?v=1666602165"},{"product_id":"sony-e-pz-10-20mm-f4-g-lens","title":"Sony E PZ 10-20mm F4 G Lens","description":"\u003cp\u003e\u003cb\u003eLightweight, Ultra-Wide, Power Zoom\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eA lens built with the hybrid shooter in mind, the Sony E 10-20mm f\/4 PZ G is a lightweight and versatile ultra-wide-angle APS-C zoom ideally suited for vlogging and content creation needs. Featuring Power Zoom, intuitive handling, and advanced optics, this portable go-to lens excels at daily shooting applications and the updated autofocus performance also brings it up to speed for stunning video production capabilities.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eOptimized for Video and Vlogging\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eBuilt with vlogging in mind, this lens's key attributes relate to video recording performance, ease of use, and a highly versatile design:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eElectronically controlled internal Power Zoom mechanism enables making smooth zooms during takes, with control possible via the lens body, using either the zoom lever or the zoom ring, or from select camera bodies.\u003c\/li\u003e\n\u003cli\u003eInternal zoom and internal focus design maintains the overall lens length during operation and also helps to reduce any shifts to the lens's center of gravity for better performance when mounted to a handheld gimbal.\u003c\/li\u003e\n\u003cli\u003eLinear AF system is especially quiet and smooth and also supports Linear Response MF for natural manual focusing control.\u003c\/li\u003e\n\u003cli\u003eSmooth Motion Optics (SMO) suppresses focus breathing to help maintain compositional accuracy when changing focus. This lens is also compatible with the Breathing Compensation function in select Alpha cameras.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cb\u003eG Series Optics\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eUltra-wide-angle zoom offers a versatile 15-30mm equivalent focal length range, striking an ideal balance between being wide enough for handheld, selfie style vlogging and narrow enough for natural, everyday recording. Also, the constant f\/4 maximum aperture offers consistency throughout the zoom range and marries brightness with a compact design.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eThree aspherical elements help achieve high sharpness and suppress distortion and spherical aberrations.\u003c\/li\u003e\n\u003cli\u003eTwo ED elements promote greater clarity and color accuracy by reducing chromatic aberrations.\u003c\/li\u003e\n\u003cli\u003eOne ED Aspherical element further contributes to impressive image quality by correcting for a variety of aberrations.\u003c\/li\u003e\n\u003cli\u003eCircular diaphragm contributes a smooth and natural bokeh quality\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cb\u003eRefined Focusing Performance\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eLinear Motor system uses two separate motors to provide quick, quiet, and precise autofocus and tracking performance. This design also contributes to more natural, intuitive Linear Response manual focus control and an AF\/MF switch is located on the lens barrel for quick focus mode switching.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eInternal focusing design offers more responsive focusing performance and maintains a consistent overall lens length during operation.\u003c\/li\u003e\n\u003cli\u003eSuitable for close-up shooting, the minimum focusing distance at the 10mm position is 5.1\" and, at the 20mm position, is 6.7\" with a 0.18x maximum magnification; both of these close-up distances are only possible with manual focus. When using autofocus, the minimum focusing distance is 7.9\" with a 0.14x maximum magnification.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cb\u003eLightweight Design, Intuitive Handling\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eThis 10-20mm f\/4 prioritizes compactness and sports a lightweight design while still managing impressive optical performance and notable f\/4 constant maximum aperture. The lens is also weather-sealed and has an intuitive design for easy operability, making it a versatile wide-angle go-to lens for hybrid shooters and content creators.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eImpressively lightweight design weighs 6.3 oz and the sleek design measures 2.2\" long; making this lens ideal for everyday handheld use and travel applications.\u003c\/li\u003e\n\u003cli\u003eDust- and moisture-resistant design suits working in inclement conditions.\u003c\/li\u003e\n\u003cli\u003eBoth an integrated Power Zoom lever on lens barrel and a dedicated zoom ring can be used for simple focal length adjustment. When used on select Sony cameras, Power Zoom can also be used via on-camera controls.\u003c\/li\u003e\n\u003cli\u003eWith select Alpha cameras, the zoom ring rotation direction can also be adjusted.\u003c\/li\u003e\n\u003cli\u003eRemote zoom control is also possible via the optional GP-VPT2BT Wireless Shooting Grip or from a linked smartphone.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":42720745160871,"sku":"GC35-SELP1020G","price":719.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0603\/4083\/0375\/products\/sel1020g.jpg?v=1716124647"},{"product_id":"sony-e-15mm-f14-g-lens","title":"Sony E 15mm F1.4 G Lens","description":"\u003cp\u003e\u003cb\u003eUltra-Fast, Ultra-Compact\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eSony's fastest APS-C lens, the E 15mm f\/1.4 G is a bright, wide-angle 22.5mm-equivalent prime featuring advanced G Series optics and a sleek design that's ideal for travel, landscapes, and walkaround shooting. In addition to prioritizing image quality and speed, this lens also features an intuitive-to-handle design and smooth focusing performance that suits vlogging and video recording applications.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eG Series Lens\u003c\/b\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eWide-angle prime offers a 22.5mm equivalent focal length, making it a versatile option for anything from street to landscape to travel, as well as for selfie-style vlogging needs.\u003c\/li\u003e\n\u003cli\u003eFast f\/1.4 maximum aperture is ideal for shallow depth of field and selective focusing techniques, and also excels in low-light conditions.\u003c\/li\u003e\n\u003cli\u003eThree aspherical elements help achieve high sharpness and suppress distortion and spherical aberrations.\u003c\/li\u003e\n\u003cli\u003eOne Super ED and two ED elements promote greater clarity and color accuracy by reducing chromatic aberrations.\u003c\/li\u003e\n\u003cli\u003eRounded 7-blade diaphragm contributes a smooth and natural bokeh quality.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cb\u003eRefined Focusing Performance\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eLinear Motor system uses two separate motors to provide quick, quiet, and precise autofocus and tracking performance. This design also contributes to more natural, intuitive Linear Response manual focus control and an AF\/MF switch is located on the lens barrel for quick focus mode switching.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eInternal focusing design offers more responsive focusing performance and maintains a consistent overall lens length during operation.\u003c\/li\u003e\n\u003cli\u003eSuitable for close-up shooting, the minimum focusing distance is 6.7\" with a 0.15x maximum magnification when using manual focus, or 7.9\" with a 0.12x magnification when using autofocus.\u003c\/li\u003e\n\u003cli\u003eSmooth Motion Optics (SMO) suppresses focus breathing to help maintain compositional accuracy when changing focus. This lens is also compatible with the Breathing Compensation function in select Alpha cameras.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cb\u003eRobust Design and Intuitive Handling\u003c\/b\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eDust- and moisture-resistant design suits working in inclement conditions.\u003c\/li\u003e\n\u003cli\u003ePhysical aperture ring can be de-clicked for smooth, silent aperture switching to benefit video applications.\u003c\/li\u003e\n\u003cli\u003eCustomizable focus hold button on the lens barrel for intuitive tactile control and rapid access to select settings.\u003c\/li\u003e\n\u003cli\u003eLens measures 2.7\" long and weighs 7.7 oz, making it a great portable choice that's well-suited to the sleeker size of APS-C bodies.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":42720745226407,"sku":"GC35-SEL15F14G","price":699.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0603\/4083\/0375\/products\/sel15f14g.jpg?v=1666601089"},{"product_id":"sony-fe-24-70mm-f28-gm-ii-lens","title":"Sony FE 24-70mm F2.8 GM II Lens","description":"\u003cp\u003eThe Sony FE 24-70mm F2.8 GM II Lens is a must-have for any professional photographer and videographer. This lens offers an outstanding combination of speed, accuracy, and sharpness along with professional-grade features like dust and moisture resistance, fast autofocus capabilities and customizable buttons. With an angle of view from 84° to 34°, this lens has the versatility to capture stunning landscapes or get close up details with precision.\u003c\/p\u003e\n\u003cp\u003eIt also boasts a dust and moisture resistant design that makes it perfect for outdoor use in extreme conditions. The nine rounded aperture blades create beautiful bokeh while the Nano AR coating reduces reflections for improved contrast and clarity. Plus, its fast maximum aperture of F2.8 allows for excellent low-light performance and beautiful image quality. With its robust build, superior optical performance, and intuitive design, the Sony FE 24-70mm F2.8 GM II Lens is sure to be a favourite amongst professionals and enthusiasts alike.\u003c\/p\u003e\n\u003ch3\u003eExceptional performance for both photo and video\u003c\/h3\u003e\n\u003cp\u003eDesigned with both photographers and videographers in mind, the Sony FE 24-70mm F2.8 GM II offers exceptional, dramatic images for both stills and movies. Four of Sony's original XD (extreme dynamic) Linear Motors are utilised for autofocus, delivering AF tracking performance while zooming which is approximately 2x better than the previous model1. Supporting advances in Sony Œ± camera bodies, the Sony FE 24-70mm F2.8 GM II can achieve up to 30 FPS continuous shooting, and Eye autofocus tracking for 4K 120P video. Additionally, unwanted image movements such as focus breathing, focus shift and axial shift are exceptionally suppressed.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003e11 blade aperture for stunning Bokeh\u003c\/h3\u003e\n\u003cp\u003eThe Sony FE 24-70mm F2.8 GM II Lens utilises 11 aperture blades for refined and beautiful bokeh throughout the entire zoom range. In partnership with a large F2.8 aperture and advanced optics, the newly developed aperture unit delivers truly stunning bokeh.\u003c\/p\u003e\n\u003ch3\u003e\u003cbr\u003e\u003c\/h3\u003e\n\u003ch3\u003eWorld's lightest standard zoom lens\u003c\/h3\u003e\n\u003cp\u003eThe Sony FE 24-70mm F2.8 GM II is the smallest and lightest standard zoom lens in its class for unequalled mobility and handling. 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This professional-grade lens features an advanced design that ensures stunning sharpness and clarity, even in low light conditions. With its wide maximum aperture of f\/2.8, it allows you to create shallower depth of field effects for beautiful background bokeh. For video shooters, the lens also includes three different levels of optical stabilization to help minimize camera shake and ensure smooth recording\u003c\/p\u003e\n\u003cp\u003eThe robust construction ensures durability in any environment, while the dust and moisture resistant seals make this lens perfect for outdoor shooting. With its versatile focal length range and fast autofocus performance, the Sony FE 70-200mm F2.8 GM M2 Lens is an ideal choice for capturing beautiful photos and videos with impeccable clarity. Whether shooting portraits, landscapes, or sports events, this powerhouse of a lens brings out the best in every shot.\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eSony's New Standard Of Focus Performance\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eThe \u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003eSony FE 70-200mm F2.8 GM M2\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003e has inherited Sony's commitment to the best focus performance in the industry. When paired with advanced Sony camera bodies, it achieves surprisingly fast focus outcomes across various scenarios. The 70-200mm II features a new and improved Quad XD Linear Motors to drive ultra-fast AF capabilities to keep pace with Sony Alpha bodies. The Quad XD Linear Motors guarantee high thrust efficiency that boosts autofocus speed up to 4x faster when compared to the original Sony FE 70-200mm F\/2.8 GM OSS. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eThe \u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003eSony FE 70-200mm F2.8 GM M2\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003e achieves frictionless element shifting to ensure smooth and quiet focus performance. The power and performance of the XD Linear Motors is evident, especially in Sony's many flagship body tracking modes. As a result, the M2 high-performance lens is an ideal match for video and movie production when paired with the compatible Sony FX6 and its AF Assist. \u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003e Pure Optical Performance\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eThe \u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003eSony FE 70-200mm F2.8 GM M2\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003e takes everything that was near perfect about the first generation and elevates it several notches. It features an all-new optical configuration with 17 glass elements in 14 groups. As far as optical performance goes, the 70-200mm M2 includes a single XA Element, an aspherical element, and an ED aspherical element. The new configuration assures optical image sharpness and excellent resolution right across the entire image area. A standout feature of any Sony GM lens is the application of Nano AR Coating II and Fluorine coatings to ensure glass purity and image sharpness. \u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003e Sony FE 70-200mm F2.8 GM M2\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e \u003cspan style=\"font-weight: 400;\"\u003eThere's no doubt that Sony has taken what was already a winning formula and added a touch of magic to the new \u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003eSony FE 70-200mm F2.8 GM M2\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003e. The generational leap between the original and the new M2 version is astonishing and broadens the capabilities and applications of such a stellar lens. The all-new FE 70-200mm F2.8 M2 will be this season's hot seller. Get in quick and order your \u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003eSony FE 70-200mm F2.8 GM M2\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003e now either online or in-store at Georges Cameras today. \u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003e New Levels of Performance\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e The new FE 70-200mm F2.8 GM M2 delivers outstanding image quality with high resolution and clarity. Users can expect a clean and clear image from corner-to-corner throughout the entire zoom range, even when the lens is wide open. Thanks to the two aspherical lens elements, including one XA (extreme aspherical) element manufactured to 0.01-micron surface precision, the FE 70-200mm F2.8 GM M2 effectively controls distance-related aberration variations to ensure outstanding resolution throughout the image area.\u003c\/p\u003e\n\u003cp style=\"font-weight: 400;\"\u003eThe FE 70-200mm F2.8 GM M2 also employs two ED (extra-low dispersion) spherical glass elements and two Super ED spherical glass elements to significantly reduce chromatic aberration without color bleeding. 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The advanced design of this compact, lightweight lens achieves imaging performance that has become the hallmark Sony G lenses. The optical path includes two AA (advanced aspherical) elements, a standard aspherical element, one Super ED (Extra-low Dispersion) and one ED glass elements, and one ED aspherical element. All these ensure chromatic and spherical aberration is controlled for excellent optical performance.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eAll New Electronic Zoom\u003c\/h3\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eFor the first time in an Œ± lens, zoom control is powered by the SELP1635G's XD (Extreme Dynamic) Linear autofocus motors. Utilising the XD Linear Motors for zoom drive achieves unprecedented efficiency in actuator design and responsiveness. Subtle zoom ring rotations are precisely detected and immediately converted to actual zoom operation so that the user's intent is faithfully reproduced. 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Incredibly this is achieved without any imaging compromises.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eSuperior Mobility, control, and reliability\u003c\/h3\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eThe compact SELP1635G features focus, zoom and aperture rings in a design that maximises control and versatility for movies and stills. Additionally an Iris Lock switch has been added to prevent accidental changes.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":42720746799271,"sku":"GC35-SELP1635G","price":1097.14,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0603\/4083\/0375\/files\/7438344585383-PL_23d6e79c-8bc8-444d-9b29-b0517f62df0e.jpg?v=1777623886"}],"url":"https:\/\/www.georges.com.au\/collections\/sony-january-promotion.oembed","provider":"Georges Cameras","version":"1.0","type":"link"}