{"title":"Sony G Master 72mm","description":"","products":[{"product_id":"sony-fe-100mm-f-2-8-stf-gm-oss-lens","title":"Sony FE 100mm f\/2.8 STF GM OSS Lens","description":"\u003cp\u003eDelivering both smooth bokeh and fine sharpness, the FE 100mm f\/2.8 STF GM OSS Lens from Sony is a short-telephoto prime featuring a unique, yet sophisticated optical design. Separating itself from other portrait-length lenses, this 100mm f\/2.8 features Smooth Trans Focus (STF) technology, which uses an apodization filter to realize notably smooth bokeh with rounded out-of-focus highlights in both the foreground and background. Contributing to a high degree of sharpness and clarity, the lens also incorporates one aspherical element and one extra-low dispersion element to suppress both spherical and chromatic aberrations. Additionally, a Nano AR coating has also been applied to reduce lens flare and ghosting for greater contrast and colour fidelity when working in strong lighting conditions.\u003c\/p\u003e\n\u003cp\u003eComplementing the optics, this lens also sports a robust physical construction that is dust- and moisture-sealed for use in trying conditions. It is also an apt performer and utilizes a Direct Drive SSM to afford quick, quiet, and smooth autofocus performance. A macro switching ring permits selecting between two focusing ranges, including a dedicated close-up range for working with subjects as close as 1.9' away with a 0.25x maximum magnification. Additionally, Optical SteadyShot image stabilization further contributes to producing sharp images when shooting handheld by minimizing the appearance of camera shake.\u003c\/p\u003e\n\u003ch3\u003e \u003c\/h3\u003e\n\u003ch3\u003eFeatures:\u003c\/h3\u003e\n\u003cp\u003eShort telephoto prime designed for full-frame Sony E-mount mirrorless cameras, however, it can also be used on APS-C models where it will provide a 150mm equivalent focal length.\u003c\/p\u003e\n\u003cp\u003eThe optical design incorporates an apodization element that helps to improve the quality of bokeh. This element, which resembles a radially graduated ND filter that tapers from clear in the centre to denser around the edges, produces more circular out-of-focus highlights for more pleasing selective focus and shallow depth of field effects.\u003c\/p\u003e\n\u003cp\u003eAn aperture range of f\/2.8 to f\/20 is available, however, the implementation of the apodization filter renders this range as T5.6 to T22.\u003c\/p\u003e\n\u003cp\u003eOne extra-low dispersion element reduces colour fringing and chromatic aberrations while one aspherical element controls spherical aberrations for improved clarity and sharpness.\u003c\/p\u003e\n\u003cp\u003eThe optical layout has also been designed to reduce peripheral highlight distortion due to vignetting in order to achieve rounder out-of-focus highlights in both the foreground and background.\u003c\/p\u003e\n\u003cp\u003eA Nano AR Coating has been applied to reduce surface reflections, flare, and ghosting for increased contrast and colour rendering in strong lighting conditions.\u003c\/p\u003e\n\u003cp\u003eA Direct Drive Super Sonic wave Motor AF system and internal focus mechanism provides quick, quiet, and precise autofocus performance and also contributes to more natural, intuitive manual focus control.\u003c\/p\u003e\n\u003cp\u003eA macro switching ring allows you to choose between two focusing ranges: 2.8' to infinity or a closer range of 1.9-3.3', which also offers a 0.25x magnification at a minimum focus for working with close-up details.\u003c\/p\u003e\n\u003cp\u003eA customizable focus hold button on the lens barrel can be used to hold the focusing position or can be set in-camera to control a variety of additional lens functions.\u003c\/p\u003e\n\u003cp\u003eOptical SteadyShot image stabilization helps to minimize the appearance of camera shake for sharper imagery when shooting handheld with slower shutter speeds. This stabilization system can also be combined with a select camera's sensor-shift type image stabilization for more effective control of camera blur.\u003c\/p\u003e\n\u003cp\u003eA manual aperture ring can be de-clicked for smooth, silent aperture switching to benefit video applications.\u003c\/p\u003e\n\u003cp\u003eA dust- and moisture-sealed design better permits working in inclement conditions and rubberized control rings benefit handling in colder temperatures.\u003c\/p\u003e\n\u003cp\u003eA rounded 11-blade diaphragm further contributes to a pleasing bokeh quality when employing shallow depth of field techniques.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":42719078842535,"sku":"GC35-SEL100F28GM","price":1949.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0603\/4083\/0375\/files\/7437404799143.jpg?v=1778313165"},{"product_id":"sony-fe-50mm-f-1-2-gm-lens","title":"Sony FE 50mm f\/1.2 GM Lens","description":"\u003cp\u003eThe Sony FE 50mm f\/1.2 GM Lens is a versatile and powerful lens that is perfect for any photographer looking to make a statement with their photos. With its large aperture and advanced optics, this lens lets you shoot with stunning clarity even in low-light environments. The fast autofocus system ensures sharp focus at all times, making sure that every shot looks razor-sharp. It also features an 11-blade circular diaphragm for beautiful bokeh effects and a dust and moisture resistant design for reliable use in harsher conditions.\u003c\/p\u003e\n\u003cp\u003eWhether you're shooting portraits or landscapes, the Sony FE 50mm f\/1.2 GM Lens will let you capture amazing images no matter where your creative eye takes you. With top-notch optics and light gathering power, this lens will make sure you always have the perfect shot. Get ready to wow your audience with breath-taking imagery - the Sony FE 50mm f\/1.2 GM Lens is a must-have for any serious photographer.\u003c\/p\u003e\n\u003ch2 id=\"sony-fe-50mm-f1-2-feature-packed-little-lens\"\u003eSony FE 50mm F1.2 - Feature-Packed Little Lens\u003c\/h2\u003e\n\u003cp\u003eThe \u003ca href=\"https:\/\/www.georges.com.au\/lenses-digital-slr-cameras\/shop-by-mount\/sony-full-frame-mirrorless-mount\/sony-fe-50mm-f-1-2-gm-lens.html\"\u003eSony FE 50mm F1.2 GM Prime\u003c\/a\u003e is incredibly compact and fits in the palm of your hand. Due to its solid build quality and premium grade features, it's a heavier prime lens at 778g. However, Sony still claims it to be the lightest and the smallest lens in its class. The hybrid metal and engineering-plastic housing deliver a dust and moisture resistant lens. There is ample sealing around all the rings, mount and buttons to face the harshest conditions. Pair it with a Sony digital mirrorless camera such as the Sony a7R IV, and you have a weather-sealed kit.\u003c\/p\u003e\n\u003cp\u003eIn terms of external features, there's plenty to touch and play with. Starting with the focus ring, it is incredibly smooth and responsive with fine linear focus control. The aperture ring is broad and clearly marked, with each f-stop also engraved into the ring. Thanks to the aperture control ring On\/Off switch, you can opt for audible clicks at each step or opt for entirely smooth and silent aperture control. The \u003ca href=\"https:\/\/www.georges.com.au\/lenses-digital-slr-cameras\/shop-by-mount\/sony-full-frame-mirrorless-mount\/sony-fe-50mm-f-1-2-gm-lens.html\"\u003eSony FE 50mm F1.2\u003c\/a\u003e also sports a Focus Hold button to lock in the desired focus - this can be further customised via the camera menu. Finally, the focus control switch provides a seamless transition between Manual and Auto Focus.\u003c\/p\u003e\n\u003ch2 id=\"sony-fe-50mm-f1-2-gm-extreme-performance\"\u003eSony FE 50mm F1.2 GM - Extreme Performance\u003c\/h2\u003e\n\u003cp\u003eIf you think a lot is going on with the outside of the \u003ca href=\"https:\/\/www.georges.com.au\/lenses-digital-slr-cameras\/shop-by-mount\/sony-full-frame-mirrorless-mount\/sony-fe-50mm-f-1-2-gm-lens.html\"\u003eSony 50mm F1.2 GM\u003c\/a\u003e, wait till you see it's internal performance. Thanks to an 11-bladed circular aperture control unit, the lens delivers exquisite bokeh with smooth and soft fall off. To further enhance this, Sony has done considerable work on eliminating spherical aberration. Plus, they've managed to squeeze in 14 ED glass lens elements in 10 groups, with three being XA (Extreme Aspherical) elements. These boast 0.01-micron surface precision for precision performance and quality. Combined with the AR Nano coating, the lens delivers outstanding resolution and contrast performance.\u003c\/p\u003e\n\u003cp\u003eAll of that glass needs to move in response to Sony's industry-leading focus performance. Fortunately, the \u003ca href=\"https:\/\/www.georges.com.au\/lenses-digital-slr-cameras\/shop-by-mount\/sony-full-frame-mirrorless-mount\/sony-fe-50mm-f-1-2-gm-lens.html\"\u003eSony 50mm F1.2 GM\u003c\/a\u003e incorporates four Sony XD (Extreme Dynamic) Liner Motors to adequately deliver fast, accurate and silent autofocus regardless of shooting video or still photography. Sony has constructed the 50mm with a 40cm minimal focus distance for beautiful close-up work.\u003c\/p\u003e\n\u003ch2 id=\"sonys-unparalleled-focusing-performance\"\u003eSony's Unparalleled Focusing Performance\u003c\/h2\u003e\n\u003cp\u003eThe \u003ca href=\"https:\/\/www.georges.com.au\/lenses-digital-slr-cameras\/shop-by-mount\/sony-full-frame-mirrorless-mount\/sony-fe-50mm-f-1-2-gm-lens.html\"\u003eSony 50mm F1.2 GM\u003c\/a\u003e prime lens delivers autofocus performance to perfectly match their best Alpha series cameras abilities. Driven by the four XD (Extreme Dynamic) Linear Motors, it achieves accurate focus in all lighting conditions, even wide open at F1.2. While the motors do the grunt work, the built-in algorithms deliver hyper-responsive control response without any hint of vibration - critical for video recording.\u003c\/p\u003e\n\u003cp\u003eWhen shooting video, the Linear Response MF function allows responsiveness to even the most subtle of focus changes. If you are capitalising on Sony's eye and face tracking, the 50mm F1.2 GM will never miss a moment.\u003c\/p\u003e\n\u003ch2 id=\"unbeatable-image-quality\"\u003eUnbeatable Image Quality\u003c\/h2\u003e\n\u003cp\u003eSo what do you get when you cross the fastest autofocus performance in the industry, extreme precision quality glass and Sony's faultless build and feature qualities? The answer is straightforward. The \u003ca href=\"https:\/\/www.georges.com.au\/lenses-digital-slr-cameras\/shop-by-mount\/sony-full-frame-mirrorless-mount\/sony-fe-50mm-f-1-2-gm-lens.html\"\u003eSony FE 50mm F1.2 GM\u003c\/a\u003e delivers unparalleled image quality with edge-to-edge sharpness and stunning resolution. Plus, with the F1.2 wide aperture, low light performance and subject separation are guaranteed. And for those that love to achieve dreamy bokeh in portrait shots, the \u003ca href=\"https:\/\/www.georges.com.au\/lenses-digital-slr-cameras\/shop-by-mount\/sony-full-frame-mirrorless-mount\/sony-fe-50mm-f-1-2-gm-lens.html\"\u003eFE 50mm F1.2\u003c\/a\u003e is sure to delight.\u003c\/p\u003e\n\u003ch2 id=\"final-thoughts-on-the-sony-fe-50mm-f1-2-gm-lens\"\u003eFinal Thoughts on the Sony FE 50mm F1.2 GM Lens\u003c\/h2\u003e\n\u003cp\u003eIt's important to keep in mind that this announcement is hot on the heels of the launch of the Sony FE 35mm F1.4 GM lens. You can check out our review of that brilliant lens \u003ca href=\"https:\/\/review.georges.com.au\/2021\/02\/17\/sony-35mm-f1-4-gm-lens\/\"\u003ehere\u003c\/a\u003e. Overall, the \u003ca href=\"https:\/\/www.georges.com.au\/lenses-digital-slr-cameras\/shop-by-mount\/sony-full-frame-mirrorless-mount\/sony-fe-50mm-f-1-2-gm-lens.html\"\u003eSony FE 50mm F1.2 GM\u003c\/a\u003e offers Sony shooters unbeatable optical performance in a compact body. If nothing else, this is the lens that will turn many old-school shooters to take up Sony. Be sure to order your copy of the \u003ca href=\"https:\/\/www.georges.com.au\/lenses-digital-slr-cameras\/shop-by-mount\/sony-full-frame-mirrorless-mount\/sony-fe-50mm-f-1-2-gm-lens.html\"\u003eSony FE 50mm F1.2 GM\u003c\/a\u003e prime lens either in-store or online at Georges Cameras\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":42719080710311,"sku":"GC35-SEL50F12GM","price":2009.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0603\/4083\/0375\/files\/BtPh78Q.jpg?v=1778418163"}],"url":"https:\/\/www.georges.com.au\/collections\/sony-g-master-72mm.oembed","provider":"Georges Cameras","version":"1.0","type":"link"}