{"title":"Sony Cashback 2026","description":"\u003cp\u003eBuy a selected Sony camera or lens and receive a \u003cstrong\u003ebonus cashback\u003c\/strong\u003e amount\u003cbr\u003e(up to $1200) via online redemption.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e18 November 2026 - 6 January 2027\u003c\/em\u003e\u003c\/p\u003e","products":[{"product_id":"sony-a1-mirrorless-digital-camera-body-only","title":"Sony a1 Mirrorless Digital Camera (Body Only)","description":"\u003cp\u003eThe Sony a1 Mirrorless Digital Camera is a powerful imaging device, designed to offer advanced performance and functionality. It's equipped with an impressive 50MP full-frame Exmor RS BSI CMOS sensor that captures stunning detail and dynamic range with incredibly low noise levels. This high resolution allows for huge prints up to A2 size or larger. Its back-illuminated design ensures accurate focus, even in low light conditions. The camera also features fast continuous shooting at up to 30 frames per second with minimal blackout, thanks to its blackout-free EVF and silent shutter.\u003c\/p\u003e\n\u003cp\u003eAdditionally, this mirrorless camera supports 4K 120p video recording for dramatic slow motion effects as well as 10 bit HDR recording with no time limit. With its advanced AF system, high-speed BIONZ XR processor, 5.5 stop image stabilization and dual media slots, the Sony a1 is the perfect tool for creating professional grade images and videos. The combination of excellent features makes it one of the most powerful mirrorless cameras available today. Whether you’re shooting landscapes, portraits or action sequences, the Sony a1 has you covered with exceptional performance and breath-taking results.\u003c\/p\u003e\n\u003ch3\u003eFeatures:\u003c\/h3\u003e\n\u003cp\u003e50.1MP Exmor RS CMOS sensor and BIONZ XR engine\u003c\/p\u003e\n\u003cp\u003e30 fps blackout-free shooting\u003c\/p\u003e\n\u003cp\u003e8K 30p video recording\u003c\/p\u003e\n\u003cp\u003e4K 120p video recording\u003c\/p\u003e\n\u003cp\u003eS-Cinetone colour matrix\u003c\/p\u003e\n\u003cp\u003eFlicker-free electronic and mechanical shutters (world first)\u003c\/p\u003e\n\u003cp\u003eFlash sync with electronic shutter (world first)\u003c\/p\u003e\n\u003cp\u003e9.44 million-dot OLED viewfinder with a 240 fps refresh rate (world first)\u003c\/p\u003e\n\u003cp\u003eImproved real-time eye AF for animals, now including birds\u003c\/p\u003e\n\u003cp\u003eFull touch menu control\u003c\/p\u003e\n\u003cp\u003eDual CFexpress Type A and USH-II SDXC cardsNew with the Sony a1 50.1MP Sensor\u003c\/p\u003e\n\u003cp\u003eWith an impressive new 50.1MP Exmor RS full-frame sensor, the Sony a1 can capture images with up to 15-stops of dynamic range. With this camera in hand, landscape photographers can now put the Sony a7R IV aside. With the back-illuminated design with integrated memory, high image clarity is a given at any ISO sensitivity - even at ISO 102400. In addition to landscape photographers, sports and wildlife photogs will undoubtedly be in line for this flagship camera‚Äîthe reason: the new stacked Exmor RS BSI CMOS sensor produces a high frame-rate at lightning speeds. Capable of 30 frames per second, the Sony a1 goes beyond previous alpha models to deliver a tandem effort of focus accuracy and fast frame rate. Having said this, the sensor doesn't stop at photography. Sony's development has put hours into making this the ultimate cinematography tool capable of capturing buttery smooth full-frame 8.6K video.\u003c\/p\u003e\n\u003cp\u003e \u003cbr\u003e\u003c\/p\u003e\n\u003ch3\u003eSony's Delivering Super Fast Processing thanks to the BIONZ XR Processor\u003c\/h3\u003e\n\u003cp\u003eWhile the BIONZ XR Processor sounds like something out of a Terminator movie, the benefits outweigh the title. Sony has managed to include processing speeds that are eight times faster than previous models. Plus there's been a huge reduction in rolling shutter for video and a better file management system at faster speeds.\u003c\/p\u003e\n\u003ch3\u003e\u003cbr\u003e\u003c\/h3\u003e\n\u003ch3\u003eThe New Shutter Proves a Perfect Match Videographers and Sports and Wildlife Photographers\u003c\/h3\u003e\n\u003cp\u003eSony is leading the way in sensor design, which has led to breakthroughs in shutter and camera technology. Some of these include:\u003c\/p\u003e\n\u003cp\u003eHigh-speed shooting up to 30 frames per second at full 50.1MP resolution.\u003c\/p\u003e\n\u003cp\u003eFull autofocus and auto-exposure capabilities when working with an electronic shutter.\u003c\/p\u003e\n\u003cp\u003eA mechanical shutter that's capable of speeds as high as ten frames per second.\u003c\/p\u003e\n\u003cp\u003eSports and wildlife photographers can keep shooting thanks to a large buffer. The buffer can record up to 155 compressed RAW files or 165 JPEGs in one single burst at 30 frames per second.\u003c\/p\u003e\n\u003cp\u003eA state-of-the-art blackout-free viewfinder that's perfect for high-speed shooting.\u003c\/p\u003e\n\u003cp\u003eCompletely silent shooting experience when using the electronic viewfinder.\u003c\/p\u003e\n\u003cp\u003eAnti-flicker shooting when photographing under fluorescent, LED or similar lights even at 30 fps or 120 fps.\u003c\/p\u003e\n\u003cp\u003eThe a1 shutter is now capable of an electronic shutter flash sync at 1\/200 second. The mechanical shutter can sync at 1\/400 second (full-frame) or 1\/500 second (APS-C).\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":42719072190631,"sku":"GC35-ILCE1B","price":6630.65,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0603\/4083\/0375\/products\/1611656508_1619483.jpg?v=1769000538"},{"product_id":"sony-a6400-24-2mp-aps-c-body-black","title":"Sony A6400 Body - Black","description":"\u003cp\u003eStable, fast, versatile, and compact, the \u003cstrong\u003eAlpha a6400 \u003c\/strong\u003efrom \u003cstrong\u003eSony\u003c\/strong\u003e is an APS-C-format mirrorless camera that adopts many of the features normally reserved for their full-frame lineup. This includes an autofocus acquisition of 0.02 seconds, Real-time Eye AF and Real-time Tracking capabilities, high-speed shooting up to 11 fps and silent shooting up to 8 fps, both with AF\/AE tracking, an upgraded BIONZ X image processing engine, a fully tiltable 180¬∞ LCD touchscreen, UHD 4K movie recording with full pixel readout and no pixel binning, internal recording for time-lapse videos, and more.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eThe a6400 is well-suited for both photo and video creators, ranging from professionals to vloggers. Revolving around a 24.2MP Exmor CMOS sensor and BIONZ X image processor, clean image quality is provided with a wide expandable sensitivity range to ISO 102,400, along with accelerated readout speeds for internal 4K30 and Full HD 1080p120 video recording with full pixel readout. The processor further benefits videographers with the inclusion of an S\u0026amp;Q (Slow \u0026amp; Quick) Motion setting that permits capturing Full HD video at a variety of frame rates ranging from 1-120 fps, plus HLG (Hybrid Log-Gamma), which supports HDR workflows, and both S-Log2 and S-Log3 for color grading flexibility. Stills shooters also benefit from the processing speed, which enables continuous shooting at 11 fps for up to 116 JPEGs or 46 raw images in a burst, as well as 14-bit raw file output. The sensor and processor combination also avails wide-coverage 425-point phase-detection and 425-point contrast-detection systems for quick and precise focusing performance. This focusing system also enables Real-time Eye AF, which delivers improved accuracy, speed, and tracking performance of Eye AF, so the eyes of your subject are automatically detected. Furthermore, Real-time Tracking uses AI-based object recognition and processes color, subject distance (depth), and pattern (brightness) as spatial information to ensure that all subjects can be captured with accuracy. Increasingly versatile and fully featured in both photo and video realms, the a6400 is a fast and precise imaging tool for multimedia capture.\u003c\/p\u003e\n\u003cp\u003eComplementing the imaging assets, the a6400 sports a robust magnesium-alloy body and anti-dust functionality that protects the optical filter. The compact profile incorporates a high-resolution XGA Tru-Finder 2.36m-dot OLED electronic viewfinder for bright, clear, eye-level viewing, and this EVF features a 120 fps viewing mode for smooth tracking of fast-moving subjects. A rear 3.0\" 921.6k-dot touchscreen TFT LCD monitor is also available and tilts 180¬∞ up and 74¬∞ down to benefit shooting from high and low working angles. The touchscreen design also allows for intuitive touch-to-focus control. Additionally, for wireless remote control over the camera, or for just sharing imagery online, built-in Wi-Fi with NFC permits linking with a mobile device for intuitive wireless control.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eGeneral Features\u003c\/h3\u003e\n\u003ch3\u003eCapture Decisive Moments\u003c\/h3\u003e\n\u003cp\u003eThe autofocus system on the a6400 inherits many technologies from Sony's line-up of full-frame cameras, including the a9, a7R III, and a7 III models. The a6400 features 425 phase-detection AF points and 425 contrast-detection AF points that are placed densely over the entire image area, covering approximately 84% of the image area. This high-speed, high-performance tracking AF system is paired with a BIONZ X image processing engine that together allows the camera to acquire focus in as little as 0.02 seconds and maintain subject lock effectively, ensuring even the fastest moving subjects can be tracked and captured with ease.\u003c\/p\u003e\n\u003cp\u003eThe Œ±6400 introduces advanced \"Real-time Eye AF,\" the latest version of Sony's Eye AF technology. This capability employs artificial intelligence-based object recognition to detect and process eye data in real-time, resulting in improved accuracy, speed, and tracking performance of Eye AF. In all autofocus modes, the camera now automatically detects the eyes of the subject and activates Eye AF with a half-press of the shutter button, and when in AF-C or AF-A mode, the preferred eye (left or right) of your subject can be selected as the focus point. Choices include Auto \/ Right Eye \/ Left Eye, and a Switch Right \/ Left Eye function is able to be assigned to a custom function as well. This technology frees the photographer to focus solely on composition with trust that focus will be tack sharp on the subject's eye. Eye AF support for animals will be added in summer 2019 via a system software update.\u003c\/p\u003e\n\u003cp\u003eAlso debuting on the a6400 is Sony's \"Real-time Tracking.\" This mode utilizes Sony's algorithm that includes artificial intelligence (AI) based object recognition and processes colour, subject distance (depth), and pattern (brightness) as spatial information to ensure that all subjects can be captured with accuracy. Additionally, when photographing or videographing humans or animals, face and eye position information is recognized by AI and the subject's eye is monitored in real-time with high tracking precision. This can be activated by a simple half-press of the shutter button or can be assigned to a custom function\u003c\/p\u003e\n\u003cp\u003eIn terms of overall shooting speeds, the camera can shoot at up to 11 fps with full AF\/AE tracking while utilizing the mechanical shutter, and up to 8 fps with full AF\/AE tracking while silent shooting. It can shoot at each of these speeds for up to 116 frames JPEG Standard \/ 46 frames raw compressed, greatly increasing the chances of capturing the moment.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eAdvancements in Image Quality\u003c\/h3\u003e\n\u003cp\u003eSony's a6400 is equipped with a 24.2MP APS-C image sensor that is paired with an upgraded BIONZ X processor to deliver the improved image quality and colour reproduction in all types of shooting conditions. Standard ISO ranges up to ISO 32,000 for both stills and movies, and is expandable up to ISO 102,400 for still images, with good noise reduction at medium and high sensitivities.\u003c\/p\u003e\n\u003cp\u003eThe camera also inherits many of the image processing algorithms from Sony's full-frame cameras, suppressing noise while preserving resolution and improving texture depiction.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003e4K Movie Recording with Fast Hybrid Autofocus\u003c\/h3\u003e\n\u003cp\u003eThe versatile a6400 is a solid video camera, offering internal 4K UHD (3840 x 2160) movie recording with full pixel readout and no pixel binning to collect about 2.4x the amount of data required for 4K movies, and then oversamples it to produce high quality 4K footage with detail and depth. Focusing during movie shooting is fast and stable thanks to upgraded Fast Hybrid AF technology, which keeps the subject in constant smooth focus, even if an object crosses in front of the camera. This advanced AF plus touch focus functionality makes it a suitable camera choice for many vloggers and video creators that are regularly creating and uploading content online.\u003c\/p\u003e\n\u003cp\u003eFor time-lapse movie creation, the camera features built-in interval recording that can be set anywhere between 1 and 60 seconds, with a total number of shots from 1 to 9999. AE tracking sensitivity can be adjusted to \"High\", \"Mid,\" or \"Low\" during interval shooting, allowing for reduced changes in exposure over the shooting interval.\u003cbr\u003e\u003cbr\u003eAdditionally, for the first time in a Sony APS-C mirrorless camera, this model includes an HLG (Hybrid Log-Gamma) picture profile, which supports an Instant HDR workflow, allowing HDR (HLG) compatible tvs to playback beautiful, true-to-life 4K HDR imagery. Further, both S-Log2 and S-Log3 are available for increased colour grading flexibility, as well as Zebra functionality, Gamma Display Assist, and proxy recording. The camera can also record Full HD at 120 fps at up to 100 Mb\/s, allowing footage to be reviewed and eventually edited into 4x or 5x slow-motion video files in Full HD resolution with AF tracking.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eUpgraded Build for Increased Versatility\u003c\/h3\u003e\n\u003cp\u003eThis camera is designed to offer a high level of functionality and customization to maximize shooting freedom. The a6400 features a fully tiltable 180¬∞ 3.0\" LCD flip screen with 921,600 dots of resolution that allows for simple and effective framing of selfie-style shooting for both still and video capture. Utilizing this capability, vloggers will be able to check and monitor composition throughout their entire creative process. The LCD screen is also equipped with touch functionality, with options for Touch Pad, Touch Focus, Touch Shutter, and Touch Tracking, which quickly activates \"Real-time Tracking\" through the touch screen.\u003c\/p\u003e\n\u003cp\u003eThe camera features a high-quality XGA OLED Tru-finder viewfinder, extensive customization with 89 functions that are assignable to 8 custom keys, My Dial and My Menu functionality, enhanced overall menu usability, a help screen for menus, star rating for images, and many other features that allow for a seamless shooting experience. It is also built with a tough magnesium-alloy design and has a durable shutter that is rated for approximately 200,000 cycles. It also is capable of seamlessly transferring files to a smartphone or tablet when connected to the new Imaging Edge Mobile application.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":42719073501351,"sku":"GC35-ILCE6400B","price":1183.27,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0603\/4083\/0375\/products\/ilce6400b.jpg?v=1666600532"},{"product_id":"sony-a6400-body-with-16-50mm-ii-lens-kit-black","title":"Sony A6400 Body with 16-50mm II Lens Kit - Black","description":"\u003ch3\u003eSony A6400 Body with 16-50mm II Lens Kit - Black\u003c\/h3\u003e\n\u003cp\u003eStable, fast, versatile, and compact, the Alpha a6400 from Sony is an APS-C-format mirrorless camera that adopts many of the features normally reserved for their full-frame lineup. This includes an autofocus acquisition of 0.02 seconds, Real-time Eye AF and Real-time Tracking capabilities, high-speed shooting up to 11 fps and silent shooting up to 8 fps, both with AF\/AE tracking, an upgraded BIONZ X image processing engine, an LCD touchscreen that tilts 180° up and 74° down, UHD 4K movie recording with full pixel readout and no pixel binning, internal recording for time-lapse videos, and more.\u003c\/p\u003e\n\u003cp\u003eThe a6400 is well-suited for both photo and video creators, ranging from professionals to vloggers. Revolving around a 24.2MP Exmor CMOS sensor and BIONZ X image processor, clean image quality is provided with a wide expandable sensitivity range of ISO 100 to 102,400, along with accelerated readout speeds for internal 4K24 and Full HD 1080p120 video recording with full pixel readout. The processor further benefits videographers with the inclusion of an S\u0026amp;Q (Slow \u0026amp; Quick) Motion setting that permits capturing Full HD video at a variety of frame rates ranging from 1-120 fps, plus HLG (Hybrid Log-Gamma), which supports HDR workflows, and both S-Log2 and S-Log3 for colour grading flexibility. Stills shooters also benefit from the processing speed, which enables continuous shooting at 11 fps for up to 116 JPEGs, 46 raw images, or 44 raw and JPEG frames in a burst, as well as 14-bit raw file output. The sensor and processor combination also avails 4D FOCUS, with a wide-coverage 425-point phase-detection system that covers around 84% of the image area, and a 425-point contrast-detection system, both of which provide quick and precise focusing performance. This focusing system also enables Real-time Eye AF, which delivers improved accuracy, speed, and tracking performance of Eye AF, so the eyes of your subject are automatically detected. Furthermore, Real-time Tracking uses AI-based object recognition and processes colour, subject distance (depth), and pattern (brightness) as spatial information to ensure that all subjects can be captured with accuracy. Increasingly versatile and fully featured in both photo and video realms, the a6400 is a fast and precise imaging tool for multimedia capture.\u003c\/p\u003e\n\u003cp\u003eComplementing the imaging assets, the a6400 sports a robust magnesium-alloy body with sealed buttons and dials to help keep out dust and moisture, plus anti-dust functionality that protects the optical filter. The compact profile incorporates a high-resolution XGA Tru-Finder 2.36m-dot OLED electronic viewfinder for bright, clear, eye-level viewing, and this EVF features a 120 fps viewing mode for smooth tracking of fast-moving subjects. A rear 3.0\" 921.6k-dot touchscreen TFT LCD monitor is also available and tilts 180° up and 74° down to benefit shooting from high and low working angles. The touchscreen design also allows for intuitive touch-to-focus control. Additionally, for wireless remote control over the camera, or for just sharing imagery online, built-in Wi-Fi with NFC permits linking with a mobile device for intuitive wireless control.\u003c\/p\u003e\n\u003ch3\u003eSony E PZ 16-50mm f\/3.5-5.6 OSS II Lens\u003c\/h3\u003e\n\u003cp\u003eDesigned for APS-C mirrorless camera sensors, the black E PZ 16-50mm f\/3.5-5.6 OSS II Lens from Sony offers a versatile full-frame equivalent zoom angle of 24-75mm within a compact design. A variable aperture of f\/3.5 to 5.6 helps keep the lens's size and weight to a minimum while accommodating most use cases. When the camera is powered off, the lens retracts to just 1.25\".\u003c\/p\u003e\n\u003cp\u003eQuick autofocusing and improved Optical SteadyShot image stabilisation counteract handheld camera shake for sharper imagery. Four aspherical elements and one Extra-Low Dispersion element ensure high-resolution imagery throughout the zoom range. The lens supports focus pulling while shooting up to 120 fps and autofocus while zooming for intuitive single-person filming with moving subjects.\u003c\/p\u003e\n\u003ch3\u003eKey Features:\u003c\/h3\u003e\n\u003cp\u003e24.2MP APS-C Exmor CMOS Sensor\u003c\/p\u003e\n\u003cp\u003eBIONZ X Image Processor\u003c\/p\u003e\n\u003cp\u003eReal-Time Eye AF \u0026amp; Real-Time Tracking\u003c\/p\u003e\n\u003cp\u003eXGA Tru-Finder 2.36m-Dot OLED EVF\u003c\/p\u003e\n\u003cp\u003e3.0\" 921.6k-Dot 180° Tilting Touchscreen\u003c\/p\u003e\n\u003cp\u003eInternal UHD 4K Video, S-Log3, and HLG\u003c\/p\u003e\n\u003cp\u003eBuilt-In Wi-Fi with NFC\u003c\/p\u003e\n\u003cp\u003e425 Phase- \u0026amp; Contrast-Detect AF Points\u003c\/p\u003e\n\u003cp\u003eUp to 11 fps Shooting and ISO 102400\u003c\/p\u003e\n\u003cp\u003eE PZ 16-50mm f\/3.5-5.6 OSS Lens\u003c\/p\u003e\n\u003cp\u003eAPS-C | f\/3.5 to 5.6\u003c\/p\u003e\n\u003cp\u003e24-75mm (Full-Frame Equivalent)\u003c\/p\u003e\n\u003cp\u003eOptical SteadyShot Image Stabilisation\u003c\/p\u003e\n\u003cp\u003eAutofocus While Zooming\u003c\/p\u003e\n\u003ch3\u003eWhat's in the Box:\u003c\/h3\u003e\n\u003cp\u003eSony A6400 Body with 16-50mm Lens Kit\u003c\/p\u003e\n\u003cp\u003eSony E PZ 16-50mm f\/3.5-5.6 OSS II Lens\u003c\/p\u003e\n\u003cp\u003eSony ALC-F405S 40.5mm Front Lens Cap\u003c\/p\u003e\n\u003cp\u003eSony ALC-R1EM Rear Lens Cap\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":42719073403047,"sku":"GC35-ILCE6400KB","price":1388.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0603\/4083\/0375\/files\/GC35-ILCE6400KB_ee44f1f5-3d01-4243-94ea-7b1201a9075a.jpg?v=1793323580"},{"product_id":"sony-a7s-iii-mirrorless-digital-camera","title":"Sony a7S III Mirrorless Digital Camera","description":"\u003cp\u003eThe Sony a7S III Mirrorless Digital Camera is an upgraded version of the Sony a7S II. It combines many advanced features with its high-sensitivity, low-noise full-frame image sensor. With 15 stops of dynamic range and 4K 120p video recording capability, this camera offers stunning visuals for professional photographers and videographers. Its ISO range of 80-102400 allows photographers to capture still images in low-light settings and its 5 step AF transition speed enhances accuracy and tracking performance for moving subjects.\u003c\/p\u003e\n\u003cp\u003eThe Sony a7S III also features advanced heat management, an OLED viewfinder with 9.44 million dots, and dual UHS-II SD card slots for file transfers. With its combination of revolutionary imaging capabilities and advanced technology, the Sony a7S III is an ideal choice for professional photographers and filmmakers.\u003c\/p\u003e\n\u003ch3\u003eVideo Recording and Storage Capabilities - Will The Camera Keep Up?\u003c\/h3\u003e\n\u003cp\u003eDumping your 4K footage to memory is also going to be extremely easy thanks to a new codec called XEVC. All you will require is a compatible external recorder, and the process will care for itself when recording 500 MBPS bitrate Base ISO 160 for S-Log 2\/3. This is something many cinematographers and filmmakers have been requesting for some time. Previously, with the A7s II users could only select from 4:2:0 8-bit recording at 100Mbps internally. While this was amazing at the time of release, it was the 4:2:2 which was an industry standard for cine at the higher end of the market.\u003c\/p\u003e\n\u003ch2\u003eEnhanced Autofocus Performance To Rival the Rest\u003c\/h2\u003e\n\u003cp\u003eSony is, without doubt, the industry champions of autofocus performance and the a7S III continues that reputation. It employs a hybrid autofocus system that covers 92% of the sensor and combines 759 phase-detection points with 425 contrast AF for blistering low-light performance. In terms of AF algorithms, the Sony a7S III has enhanced human and animal eye detection from a greater distance.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":42719075139751,"sku":"GC35-ILCE7SM3B","price":3999.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0603\/4083\/0375\/products\/1595930779_1577838.jpg?v=1747653969"},{"product_id":"sony-cybershot-rx100-vii","title":"Sony CyberShot RX100 VII","description":"\u003cp\u003eMixing speed, reach, and portability, the Sony Cyber-shot DSC-RX100 VII is a pocket-sized camera packing a wealth of stills and video versatility. This seventh-generation camera in the esteemed RX100 series is the second to feature the impressive 24-200mm-equivalent ZEISS Vario-Sonnar T* lens that covers wide-angle to telephoto focal lengths for greater shooting flexibility in a variety of conditions. Making use of the extended range is a redesigned 20.1MP 1\" Exmor RS CMOS sensor, along with an improved BIONZ X image processor, for fast shooting performance, high sensitivity to ISO 12800, and UHD 4K video recording. The updated sensor design is all about speed and enables blackout-free continuous shooting up to 20 fps for easier subject tracking. Single Burst Shooting also permits shooting at an extreme 90-fps setting for working with the fastest moving subjects. The sensor's design also provides a 357-point hybrid AF system for quick and accurate focus performance and subject tracking in both stills and video modes. A stacked design and front-end LSI also contribute to quickened operation and enhanced image quality. Video performance also remains impressive with the incorporation of S-Log3 and HLG gamma settings, and High Frame Rate shooting allows you to record at up to 960 fps for slow-motion playback.\u003c\/p\u003e\n\u003cp\u003eRetaining the classic sleek form factor of an RX100, the VII still has a pocketable stature despite the extended zoom lens. A pop-up 2.36m-dot OLED electronic viewfinder is a sleek means for eye-level viewing or, alternatively, a 3.0\" 921.6k-dot LCD touchscreen can be used. The LCD features a tilting design to support working from high and low angles and its touch capability permits the use of Touch Focus and Touch Shutter functions. The camera also sports Bluetooth and Wi-Fi connectivity for sharing imagery to a linked mobile device or for embedding location information from your smartphone.\u003c\/p\u003e\n\u003ch3\u003e \u003c\/h3\u003e\n\u003ch3\u003e20.1MP 1\" Exmor RS CMOS Sensor \u0026amp; BIONZ X Image Processor\u003c\/h3\u003e\n\u003cp\u003eUtilizing an advanced stacked structure with an integrated DRAM chip, the updated 20.1MP 1\" Exmor RS CMOS sensor of the RX100 VII is able to deliver outstanding image quality from ISO 100-12800 with incredibly fast performance. This sensor stacks the pixel area, a high-speed signal processing circuit, and memory in order to increase data throughput and deliver features such as Single Burst Shooting, an Anti-Distortion shutter, UHD 4K video, and more. This 1\" sensor also has 357 phase-detection AF points and 425 contrast-detection areas for faster, more precise focusing.\u003c\/p\u003e\n\u003cp\u003eThis sensor is paired with a revised BIONZ X image processor and front-end LSI, which dramatically improve the speed and throughput of the entire imaging system, enabling blackout-free continuous shooting at up to 20 fps with continuous AF\/AE calculations being performed 60 times per second. The Single Burst Shooting function also permits recording up to seven frames, in raw or JPEG, at 90 fps, 60 fps, or 30 fps for capturing the fastest of moments. The front-end LSI and enhanced sensor performance also improve overall image quality, especially at higher sensitivities, by reducing noise and offering higher perceived resolution and colour definition.\u003c\/p\u003e\n\u003ch3\u003e \u003c\/h3\u003e\n\u003ch3\u003eZEISS Vario-Sonnar T* 24-200mm Lens\u003c\/h3\u003e\n\u003cp\u003eSpanning an impressive 24-200mm equivalent range, the integrated ZEISS Vario-Sonnar T* lens suits photographing in a wide range of situations. Now covering wide-angle to mid-telephoto, the updated zoom range affords greater shooting versatility while still retaining a compact form factor due to the f\/2.8-4.5 maximum aperture range. The optical design incorporates eight aspherical elements, including four advanced aspherical (AA) elements, to greatly reduce aberrations and distortions in order to achieve high sharpness and accurate rendering. A ZEISS T* anti-reflective coating has also been applied to suppress reflections and glare for improved contrast and colour fidelity.\u003c\/p\u003e\n\u003cp\u003eThe flexible reach is complemented by four stop-effective Optical SteadyShot image stabilization, which minimizes the appearance of camera shake to suit handheld shooting in low-light conditions. Additionally, Clear Image Zoom can also be used to further extend the effective reach of the zoom with nearly no image degradation.\u003c\/p\u003e\n\u003ch3\u003e \u003c\/h3\u003e\n\u003ch3\u003eFast Hybrid AF System with 315 Phase-Detection Points\u003c\/h3\u003e\n\u003cp\u003eThe RX100 VII is equipped with an on-sensor phase-detection AF system that dramatically improves autofocus speed for both stills and video. The camera uses a hybrid system with 357 phase-detection points that cover approximately 68% of the frame along with a 425-area contrast-detection system to provide fast, accurate focusing in a range of situations. The RX100 VII is able to lock onto subjects quickly, in just 0.02 seconds, and it can use Real-time Tracking for AI-based tracking on moving subjects. Real-time Eye AF, suitable for both humans and animals, also ensures critical sharpness when shooting portraits.\u003c\/p\u003e\n\u003ch3\u003e \u003c\/h3\u003e\n\u003ch3\u003eUHD 4K Video Recording\u003c\/h3\u003e\n\u003cp\u003eAble to record UHD 4K video at 30\/24 fps, the RX100 VII, is capable of producing movies with exceptional clarity. By using a full pixel readout without binning, the camera collects about 1.7x the information needed for 4K output. This oversampling helps to increase clarity while reducing the impact of moir√© and jaggies. Benefitting sharper recording, an Active SteadyShot mode can be used for recording that prioritizes smoothness when reducing the appearance of camera shake. Fast Hybrid AF is available during movie shooting for ensuring accurate, fast tracking using phase-detection AF points. The camera also offers Sony's advanced XAVC S format for recording high bit rates up to 100 Mb\/s. In addition to high-resolution internal recording, uncompressed HDMI output also enables the use of an optional external recorder for clean 4K recording with 4:2:2 sampling.\u003c\/p\u003e\n\u003cp\u003eAffording extensive customizable colour and gamma controls, the RX100 VII allows users to adjust the gamma, black level, knee, colour level, and more. Also, users can use the same S-Log2 Gamma Curve that is found on high-end Sony Cinema cameras that squeezes up to 1300% more dynamic range into the video signal than traditional REC709, for increased post-production flexibility. HLG (Hybrid Log-Gamma) support is also available, along with the BT.2020 colour space, for recording within a wide colour gamut and, in addition to S-Log2, S-Log3 is also available for producing an effective 14-stop dynamic range with increased grading control in the shadow to mid-tone regions of the image.\u003c\/p\u003e\n\u003cp\u003eSpeed is also a huge advantage of the RX100 VII, and, in the video, users will benefit from advanced High Frame Rate shooting and super slow motion. In Full HD, shooters will have access to a standard 120 fps setting that will enable outstanding slow motion when placed in editing software. In addition to this, the camera also offers a dedicated HFR mode that boosts the camera's frame rate to up to 960 fps.\u003c\/p\u003e\n\u003cp\u003eA Photo Capture function is built directly into the camera, allowing shooters to quickly save an 8.29MP still from their UHD 4K movies. Full HD can also benefit from this feature, where users will be able to pull a 2MP still. Additionally, the camera is NTSC\/PAL switchable, making it usable around the world, vertical videos can be recorded with embedded metadata to correct for the vertical orientation during playback.\u003c\/p\u003e\n\u003ch3\u003e \u003c\/h3\u003e\n\u003ch3\u003eBody Design and Wireless Connectivity\u003c\/h3\u003e\n\u003cp\u003eRear 3.0\" 921.6k-dot tilting LCD features a touchscreen design for intuitive operation, including the ability for working with Touch Focus, Touch Pad AF, and Touch Shutter functions. The screen's tilting design, which goes from 180¬∞ upward to 90¬∞ downward, also suits photographing from high, low, and front-facing angles.\u003c\/p\u003e\n\u003cp\u003eOne-push pop-up XGA OLED electronic viewfinder offers a resolution of 2.36m dots and 0.59x magnification for crisp, clear viewing. The EVF also uses a ZEISS T* coating, to ensure clarity from corner to corner, and has a one-push access design for more convenient switching between the LCD and EVF.\u003c\/p\u003e\n\u003cp\u003eIntegrated 3.5mm external microphone port supports improved audio recording quality.\u003c\/p\u003e\n\u003cp\u003eA manual control ring surrounds the lens and features a smooth, click-less design for quick and quiet changing of settings. The ring can be assigned to control a variety of features, at different values, including zoom and aperture.\u003c\/p\u003e\n\u003cp\u003eCustom button and another programmable button can be set to one of over 40 functions for quick access to commonly used settings.\u003c\/p\u003e\n\u003cp\u003ePop-up flash will help illuminate subjects in dimly lit scenes.\u003c\/p\u003e\n\u003cp\u003eBuilt-in Wi-Fi connectivity enables instant transferring of imagery to mobile devices for direct sharing online to social networking, via email, and to cloud storage sites. NFC (Near Field Communication) is also supported, which allows for a one-touch connection between the camera and compatible mobile devices, with no complex setup required. Once connected, the linked mobile device can also display a live view image on its screen and, using Smart Remote Control, remotely control the camera's shutter release. Additionally, connection to a smartphone using a QR code is also possible.\u003c\/p\u003e\n\u003cp\u003eBluetooth connectivity, via the PlayMemories Mobile app, also allows you to embed location information into both stills and movie files for geotagging.\u003c\/p\u003e\n\u003ch3\u003eOther Camera Features\u003c\/h3\u003e\n\u003cp\u003eAnti-Distortion electronic shutter can enable completely silent shooting as well as the ability to work at shutter speeds as fast as 1\/32000 second. This shutter also keeps rolling shutter effects to an absolute minimum and enables photographers to work in bright light with wider apertures.\u003c\/p\u003e\n\u003cp\u003eThe Fn menu can be accessed and edited immediately after continuous shooting, while data writing is still in progress.\u003c\/p\u003e\n\u003cp\u003eThe file name setting allows users to change the first three characters of the file name from DSC to three characters of their choice. Additionally, images shot in continuous mode can also be displayed, reviewed, and deleted in the groups they were shot for faster operation.\u003c\/p\u003e\n\u003cp\u003eStep Zoom lets you quickly change between five common focal lengths (24, 28, 35, 50, or 70mm) by rotating the control ring.\u003c\/p\u003e\n\u003cp\u003eUsers can set a minimum shutter speed when using ISO AUTO to help minimize shutter blur.\u003c\/p\u003e\n\u003cp\u003eCreative Style settings: Standard, Vivid, Neutral, Clear, Deep, Light, Portrait, Landscape, Sunset, Night Scene, Autumn Leaves, Black \u0026amp; White, Sepia, and Style Box.\u003c\/p\u003e\n\u003cp\u003ePicture Effect modes: Toy Camera, Pop Color, Posterization, Retro Photo, Soft High-Key, Partial Color, High Contrast Mono, Soft Focus, HDR Painting, Richtone Monochrome, Miniature, Watercolor, and Illustration.\u003c\/p\u003e\n\u003cp\u003ePicture Profile parameters: Black Level, Gamma (Movie, Still, Cine1-2, ITU709, ITU709 [800%], S-Log2, S-Log3, HLG, HLG1, HLG2, HLG3), Black Gamma, Knee, Color Mode, Saturation, Color Depth, Color Phase, Detail, Copy and Reset.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":42719077171367,"sku":"GC35-DSCRX100M7","price":1637.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0603\/4083\/0375\/products\/1564050066_1496248.jpg?v=1666601028"},{"product_id":"sony-fe-135mm-f-1-8-gm-lens","title":"Sony FE 135mm f\/1.8 GM Lens","description":"\u003cp\u003e\u003ciframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/djRunVMHbp4\" title=\"Sony FE 135mm F1.8 GMASTER Review | The BEST Sony portrait lens 😍\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen\u003e\u003c\/iframe\u003e\u003c\/p\u003e\n\u003cp\u003ePrized for its ability to isolate focus, the FE 135mm f\/1.8 GM from Sony is a medium telephoto prime characterized by its bright and sophisticated design. The f\/1.8 maximum aperture excels in low-light conditions and also offers increased control over the depth of field for working with selective focus techniques. The advanced optical design incorporates two extra-low dispersion elements, including one Super ED element, to reduce chromatic aberrations and one XA (extreme aspherical) element, which significantly controls spherical aberrations for a high degree of image sharpness and clarity. Additionally, a Nano AR coating has been applied to limit ghosting and lens flare for increased contrast and colour fidelity when working in strong lighting conditions.\u003c\/p\u003e\n\u003cp\u003eComplementing the optical assets, this lens is also notable for its inclusion of an 11-blade circular diaphragm to produce smooth, soft-edged bokeh with selective focus imagery. For controlling focus, an XD A Linear Motor system is employed that is quick and quiet, and also lends more responsive control for manual focus operation. The lens also sports a dust- and moisture-sealed design to support shooting in inclement conditions and dedicated focus hold buttons, AF\/MF switch, and manual aperture ring lend further control while shooting.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eAs part of Sony's esteemed G Master series, this lens is designed to achieve notably high resolution and sharpness through the correction of a wide variety of spherical and chromatic aberrations. Additionally, these lenses feature robust and intuitive-to-handle physical designs to benefit both photography and cine applications.\u003c\/p\u003e\n\u003cp\u003eMedium telephoto prime designed for full-frame E-mount mirrorless cameras, this 135mm f\/1.8 is also compatible with APS-C models where it will provide a 202.5mm equivalent focal length.\u003c\/p\u003e\n\u003cp\u003eBright f\/1.8 maximum aperture benefits working in difficult lighting conditions and also offers a wealth of control over the focus position when using shallow depth of field techniques.\u003c\/p\u003e\n\u003cp\u003eOne XA element is incorporated into the optical design, which features superior surface precision for effective control over astigmatism, field curvature, coma, and other spherical aberrations.\u003c\/p\u003e\n\u003cp\u003eTwo extra-low dispersion elements, including one Super ED element, are featured in the lens design and help to reduce chromatic aberrations and colour fringing for improved clarity and colour neutrality.\u003c\/p\u003e\n\u003cp\u003eA Nano AR Coating has been applied to reduce surface reflections, flare, and ghosting for increased contrast and colour rendering in strong lighting conditions.\u003c\/p\u003e\n\u003cp\u003eAn XD Linear Motor system and internal focus mechanism provides quick, quiet, and precise autofocus performance and also contributes to more natural, intuitive manual focus control. An AF\/MF switch is located on the lens barrel for tactile control over this setting.\u003c\/p\u003e\n\u003cp\u003eTwo customizable focus hold buttons are present on the lens barrel for intuitive tactile control and rapid access to select settings.\u003c\/p\u003e\n\u003cp\u003eThe physical aperture ring can be de-clicked for smooth, silent aperture switching to benefit video applications.\u003c\/p\u003e\n\u003cp\u003eDust- and moisture-sealed design better permits working in inclement conditions and rubberized control rings benefit handling in colder temperatures.\u003c\/p\u003e\n\u003cp\u003eFluorine-coated front element resists dust, moisture, and fingerprints and is easy to clean.\u003c\/p\u003e\n\u003cp\u003eRounded 11-blade diaphragm contributes to a pleasing bokeh quality when employing selective focus techniques.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":42719079137447,"sku":"GC35-SEL135F18GM","price":2499.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0603\/4083\/0375\/files\/7437405028519-A_bbc3732d-25ac-4ae1-be26-5ab96540e366.jpg?v=1777613173"},{"product_id":"sony-fe-14mm-f-1-8-gm-lens-with-bonus-cleaning-kit","title":"Sony FE 14mm f\/1.8 GM Lens","description":"\u003ch3\u003eSony FE 14mm f\/1.8 GM Lens\u003c\/h3\u003e\n\u003cp\u003e\u003ciframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/LPZ9DEzjuzU\" title=\"Ultra-Wide KING?! | Sony FE 14mm f1.8 GM Hands on Review\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen\u003e\u003c\/iframe\u003e\u003c\/p\u003e\n\u003cp\u003ePairing an ultra wide-angle focal length with an especially bright design, the FE 14mm f\/1.8 GM from Sony is a fast and dynamic lens well-suited to landscape, nature, architectural, and astrophotography applications. Its extremely wide perspective is complemented by an f\/1.8 maximum aperture for excellent performance in low-light conditions and its impressively compact form factor makes it a portable and versatile option for everything from casual walkaround shooting to staged architectural shoots.\u003c\/p\u003e\n\u003ch3\u003eFast Design and Refined Optics\u003c\/h3\u003e\n\u003cp\u003eAs a G Master lens, optical performance is prioritised and the 14mm f\/1.8 emphasises both sharpness and bokeh quality for versatility regardless of subject distance or aperture setting.\u003c\/p\u003e\n\u003cp\u003eTwo XA (extreme aspherical) elements, along with one standard aspherical element, promote high sharpness throughout the aperture range, even when working at the bright f\/1.8 position.\u003c\/p\u003e\n\u003cp\u003eAspherical elements feature superior surface precision for effective control over astigmatism, field curvature, coma, distortion and other spherical aberrations for highly accurate rendering and low distortion.\u003c\/p\u003e\n\u003cp\u003eThe combination of several aspherical elements, along with sophisticated focusing motors, promotes a truly compact and lightweight design, especially for such an ultra-wide focal length.\u003c\/p\u003e\n\u003cp\u003eOne Super ED element and two extra-low dispersion elements are featured in the lens design and help to reduce chromatic aberrations and colour fringing for improved clarity and colour neutrality.\u003c\/p\u003e\n\u003cp\u003eNano AR Coating II has been applied to reduce surface reflections, flare, and ghosting for increased contrast and colour rendering in strong lighting conditions. This updated coating is better suited for larger, curved elements and is especially adept at minimising internal reflections.\u003c\/p\u003e\n\u003ch3\u003eExcels in Low-Light Conditions\u003c\/h3\u003e\n\u003cp\u003eRare for an ultra-wide, the f\/1.8 maximum aperture is a useful asset for working in low-light conditions, such as for astrophotography applications and when making timelapses where shorter shutter speeds are required.\u003c\/p\u003e\n\u003cp\u003eThe optical design has been optimised for shooting wide open; the integrated high-curvature XA elements minimise sagittal flare for cleaner, more accurate nighttime sky and point light source rendering.\u003c\/p\u003e\n\u003ch3\u003eFast and Precise Focusing\u003c\/h3\u003e\n\u003cp\u003eAn XD Linear Motor system uses two separate motors to provide quick, quiet, and precise autofocus and tracking performance. This design also contributes to more natural, intuitive Linear Response manual focus control and an AF\/MF switch is located on the lens barrel for quick focus mode switching.\u003c\/p\u003e\n\u003cp\u003eInternal focusing design offers more responsive focusing performance and maintains a consistent overall lens length during operation.\u003c\/p\u003e\n\u003cp\u003eMinimum focusing distance of 9.8\" suits making dynamic close-up images.\u003c\/p\u003e\n\u003cp\u003eDespite its ultra-wide field of view, the close minimum focusing distance and bright maximum aperture enable creating shallow depth of field imagery characterized by a strong close-up subject and a soft background.\u003c\/p\u003e\n\u003ch3\u003eReliable Construction\u003c\/h3\u003e\n\u003cp\u003eBeyond outstanding optics, G Master lenses are also known for durable and reliable physical constructions, including extensive weather sealing and intuitive designs for easy operability. Also, specific to this 14mm f\/1.8, it features a uniquely compact and lightweight design, measuring 3.3 x 3.9\" and weighing just one pound.\u003c\/p\u003e\n\u003cp\u003ePhysical aperture ring can be de-clicked for smooth, silent aperture switching to benefit video applications. The ring also incorporates a locking \"A\" position for use in automated exposure modes.\u003c\/p\u003e\n\u003cp\u003eA focus hold button is present on the lens barrel for intuitive tactile control and rapid access to select programmable settings.\u003c\/p\u003e\n\u003cp\u003eIntegrated petal-shaped lens hood helps to block stray light from causing lens flare and also affords some physical protection to the front element.\u003c\/p\u003e\n\u003cp\u003eFilter holder is incorporated at the rear of the lens, within the lens mount, and accepts cut gel filters and a filter cutting template is included.\u003c\/p\u003e\n\u003cp\u003eDust- and moisture-sealed design better permits working in inclement conditions and rubberised control rings benefit handling in colder temperatures.\u003c\/p\u003e\n\u003cp\u003eFluorine-coated front and rear elements resist dust, moisture, and fingerprints and are easy to clean.\u003c\/p\u003e\n\u003ch3\u003eKey Features:\u003c\/h3\u003e\n\u003cp\u003eE-Mount Lens\/Full-Frame Format\u003c\/p\u003e\n\u003cp\u003eAperture Range: f\/1.8 to f\/16\u003c\/p\u003e\n\u003cp\u003eTwo XA Elements, One Super ED Element\u003c\/p\u003e\n\u003cp\u003eNano AR II and Fluorine Coatings\u003c\/p\u003e\n\u003cp\u003eXD Linear Motor AF, Internal Focus\u003c\/p\u003e\n\u003cp\u003ePhysical Aperture Ring; De-Click Switch\u003c\/p\u003e\n\u003cp\u003eDust and Moisture-Resistant Construction\u003c\/p\u003e\n\u003cp\u003eRounded 9-Blade Diaphragm\u003c\/p\u003e\n\u003ch3\u003eWhat's in the Box:\u003c\/h3\u003e\n\u003cp\u003eSony FE 14mm f\/1.8 GM Lens\u003c\/p\u003e\n\u003cp\u003eFront Cap\u003c\/p\u003e\n\u003cp\u003eSony ALC-R1EM Rear Lens Cap\u003c\/p\u003e\n\u003cp\u003eLens Case\u003c\/p\u003e\n\u003cp\u003eFilter Template\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":42719079268519,"sku":"GC35-SEL14F18GM","price":1718.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0603\/4083\/0375\/files\/7437405388967-A_5012bcc0-0e9c-4cb5-92a0-935b0707c1ae.jpg?v=1777613167"},{"product_id":"sony-fe-200-600mm-f-5-6-6-3-g-oss-lens","title":"Sony FE 200-600mm f\/5.6-6.3 G OSS Lens","description":"\u003cp\u003e\u003ciframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/BnHpixdvxcE\" title=\"Sony 200-600mm F5.6-6.3 Review | A damn good versatile super telephoto lens ⚡️\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen\u003e\u003c\/iframe\u003e\u003c\/p\u003e\n\u003cp\u003eThe Sony FE 200-600mm f\/5.6-6.3 G OSS Lens is a powerful telephoto lens with optical image stabilization that ensures crisp, clear photos even at long distances. Its advanced design includes two Extra Low Dispersion (ED) glass elements and three aspherical lenses that help reduce aberration and distortion for sharp images. The Direct Drive Super Sonic Wave Motor (DDSSM) ensures fast and quiet autofocus, perfect for capturing fleeting moments in nature or action scenes on the sports field.\u003c\/p\u003e\n\u003cp\u003eWith a minimum focusing distance of 3 meters, you can get close to your subjects and capture their unique features with stunning detail. Enjoy the convenience of shooting handheld for longer periods with the lightweight, dust and moisture resistant construction. This lens is a must-have for photographers who want to take their work to the next level. It's the perfect companion for your Sony Alpha E-mount camera system.\u003c\/p\u003e\n\u003ch3\u003eFeatures:\u003c\/h3\u003e\n\u003cp\u003eA far-reaching telephoto zoom designed for full-frame E-mount mirrorless cameras, this 200-600mm lens is also compatible with APS-C models where it provides a 300-900mm equivalent focal length range.\u003c\/p\u003e\n\u003cp\u003eA maximum aperture range of f\/5.6-6.3 helps minimize size and weight while providing excellent performance in a variety of applications.\u003c\/p\u003e\n\u003cp\u003eFive extra-low dispersion elements are featured in the lens design and help to control chromatic aberrations and reduce colour fringing for increased clarity and colour fidelity.\u003c\/p\u003e\n\u003cp\u003eOne aspherical element is placed at the rear of the optical design and reduces distortion and spherical aberrations in order to produce a high degree of sharpness and accurate rendering.\u003c\/p\u003e\n\u003cp\u003eA Nano AR Coating has been applied to minimize surface reflections, flare, and ghosting for increased contrast and colour rendering in strong lighting conditions.\u003c\/p\u003e\n\u003cp\u003eOptical SteadyShot image stabilization helps to minimize the appearance of camera shake for sharper imagery when shooting handheld with slower shutter speeds. This stabilization system has three dedicated modes, including panning and viewfinder stabilization priority settings, and can also be combined with a select camera's sensor-shift type image stabilization for more effective control of camera blur.\u003c\/p\u003e\n\u003cp\u003eA Direct Drive Super Sonic wave Motor (DDSSM) AF system provides quick, quiet, and precise autofocus performance and full-time MF override, and Linear Response MF also contributes to more natural, intuitive manual focus control.\u003c\/p\u003e\n\u003cp\u003eMinimum focusing distance of 7.9', along with a maximum magnification of 0.2x, benefits portraiture and headshots.\u003c\/p\u003e\n\u003cp\u003eFocus range limiter and focus hold controls offer more intuitive handling and faster performance when photographing moving subjects.\u003c\/p\u003e\n\u003cp\u003eInternal zoom design limits the overall length of the lens while zooming for more intuitive and comfortable handling.\u003c\/p\u003e\n\u003cp\u003eDust and weather-sealed construction benefits using the lens in inclement shooting conditions.\u003c\/p\u003e\n\u003cp\u003eThe front lens element features a fluorine coating to protect against smudges and dust from adhering to the glass surface.\u003c\/p\u003e\n\u003cp\u003eA rounded 11-blade diaphragm contributes to a pleasing bokeh quality when employing selective focus techniques.\u003c\/p\u003e\n\u003cp\u003eRemovable rotating tripod mount permits quick switching from horizontal to vertical shooting orientations.\u003c\/p\u003e\n\u003cp\u003eCompatible with optional 1.4x and 2x FE teleconverters for further increasing the lens's reach.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":42719079334055,"sku":"GC35-SEL200600G","price":2197.02,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0603\/4083\/0375\/files\/7437405520039-A_39668551-cbcf-434b-8a5f-25dcc0a2b036.jpg?v=1777613164"},{"product_id":"sony-fe-24-105mm-f-4-g-oss-lens-with-bonus-nisi-filter-kit","title":"Sony FE 24-105mm f\/4 G OSS Lens","description":"\u003ch3\u003eSony FE 24-105mm f\/4 G OSS Lens\u003c\/h3\u003e\n\u003cp\u003e\u003ciframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/I7MW9ghTWDo\" title=\"Sony 24-105mm F4 OSS Review by Georges Cameras\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen\u003e\u003c\/iframe\u003e\u003c\/p\u003e\n\u003cp\u003eDesigned for versatility, the FE 24-105mm f\/4 G OSS Lens from Sony is a wide-angle to short-telephoto zoom designed to be an ideal one-lens solution for everyday shooting. The flexible focal length range pairs with a bright constant maximum aperture, impressive optics, and intuitive handling to make it a suitable option for walk-around shooting, street subjects, travel, and event photography.\u003c\/p\u003e\n\u003ch3\u003eG Lens Series\u003c\/h3\u003e\n\u003cp\u003eFour aspherical elements are featured in the optical design, including two Advanced Aspherical elements, and noticeably reduce spherical aberrations and distortion throughout the zoom range for improved sharpness and clarity.\u003c\/p\u003e\n\u003cp\u003eThree extra-low dispersion elements are also used to minimise colour fringing and chromatic aberrations for greater colour accuracy.\u003c\/p\u003e\n\u003cp\u003eA Nano AR Coating has been applied to reduce surface reflections, flare, and ghosting for increased contrast and colour rendering in strong lighting conditions.\u003c\/p\u003e\n\u003cp\u003eConstant f\/4 maximum aperture offers consistent performance throughout the zoom range and also lends greater control over focus position for shallow depth of field techniques.\u003c\/p\u003e\n\u003cp\u003eRounded nine-blade diaphragm contributes to a pleasing bokeh quality when employing selective focus techniques.\u003c\/p\u003e\n\u003cp\u003ePortable design weighs around 0.68 kg, making this a versatile choice for everyday shooting.\u003c\/p\u003e\n\u003ch3\u003eImage Stabilisation, AF, and Handling\u003c\/h3\u003e\n\u003cp\u003eOptical SteadyShot image stabilisation helps to minimise the appearance of camera shake for sharper imagery when shooting handheld with slower shutter speeds.\u003c\/p\u003e\n\u003cp\u003eThis stabilisation system can also be combined with select camera's sensor-shift type image stabilisation for more effective control of camera blur.\u003c\/p\u003e\n\u003cp\u003eDust- and moisture-sealed design better permits working in inclement conditions and rubberised control rings benefit handling in colder temperatures.\u003c\/p\u003e\n\u003cp\u003eThe front lens element features a fluorine coating to protect against smudges and dust from adhering to the glass surface.\u003c\/p\u003e\n\u003cp\u003eDirect Drive Super Sonic wave AF motor and internal focus mechanism provide quick, quiet, and precise autofocus performance and also contribute to more natural, intuitive manual focus control.\u003c\/p\u003e\n\u003cp\u003eMinimum focusing distance of 1.25' results in a maximum magnification of 0.31x, making this lens a suitable choice for close-up subjects.\u003c\/p\u003e\n\u003cp\u003eA focus hold button and AF\/MF switch are present on the lens barrel for intuitive tactile control and rapid access to select settings.\u003c\/p\u003e\n\u003ch3\u003eKey Features:\u003c\/h3\u003e\n\u003cp\u003eE-Mount Lens\/Full-Frame Format\u003c\/p\u003e\n\u003cp\u003eAperture Range: f\/4 to f\/22\u003c\/p\u003e\n\u003cp\u003e4 Aspherical Elements, 3 ED Elements\u003c\/p\u003e\n\u003cp\u003eNano AR and Fluorine Coatings\u003c\/p\u003e\n\u003cp\u003eDirect Drive Super Sonic Wave AF Motor\u003c\/p\u003e\n\u003cp\u003eOptical SteadyShot Image Stabilisation\u003c\/p\u003e\n\u003cp\u003eInternal Focus Design\u003c\/p\u003e\n\u003cp\u003eFocus Hold Button; AF\/MF Switch\u003c\/p\u003e\n\u003cp\u003eDust and Moisture-Resistant Construction\u003c\/p\u003e\n\u003cp\u003eRounded 9-Blade Diaphragm\u003c\/p\u003e\n\u003ch3\u003eWhat's in the Box:\u003c\/h3\u003e\n\u003cp\u003eSony FE 24-105mm f\/4 G OSS Lens\u003c\/p\u003e\n\u003cp\u003eALC-F77S 77mm Front Lens Cap\u003c\/p\u003e\n\u003cp\u003eALC-R1EM Rear Lens Cap\u003c\/p\u003e\n\u003cp\u003eALCSH152 Lens Hood\u003c\/p\u003e\n\u003cp\u003eLens Case\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":42719079497895,"sku":"GC35-SEL24105G","price":1236.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0603\/4083\/0375\/files\/7437405749415-A_ede0f843-b89c-4483-8297-f788bb728aeb.jpg?v=1777613157"},{"product_id":"sony-fe-20mm-f-1-8-g-lens","title":"Sony FE 20mm f\/1.8 G Lens","description":"\u003cp\u003e\u003ciframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/Vm-KcmAOz_Y\" title=\"Introducing FE 20mm F1.8 G | Sony | Lens\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen\u003e\u003c\/iframe\u003e\u003c\/p\u003e\n\u003cp\u003eThe Sony FE 20mm f\/1.8 G Lens offers a wide angle range with an ultra fast aperture for capturing stunning images. With an 84° angle of view, this lens is perfect for shooting landscapes, night scenes, street photography and more. It features high-precision optics for excellent resolution and contrast, as well as a fast maximum aperture of f\/1.8 for greater low-light performance and beautiful background blur.\u003c\/p\u003e\n\u003cp\u003eThe lens also boasts a unique Direct Drive Super Sonic Wave Motor (DDSSM) to ensure fast, quiet autofocus, even when shooting in dimly lit conditions. With its lightweight design and dust- and moisture-resistant construction, this is the perfect lens for any photographer looking to capture stunning images with ease. So, whether you're shooting landscapes or night scenes, the Sony FE 20mm f\/1.8 G Lens is ready to help you create your photos with beautiful clarity and detail.\u003c\/p\u003e\n\u003ch3\u003eFeatures:\u003c\/h3\u003e\n\u003cp\u003eAn ultra-wide prime lens is designed for full-frame Sony E-mount mirrorless cameras but can also be used with APS-C models where it provides a 30mm equivalent focal length.\u003c\/p\u003e\n\u003cp\u003eBright f\/1.8 maximum aperture suits working in difficult lighting conditions and helps to maintain a relatively compact form factor.\u003c\/p\u003e\n\u003cp\u003eTwo AA (Advanced Aspherical) elements help to greatly reduce distortion and spherical aberrations in order to accurately render scenes with a high degree of sharpness.\u003c\/p\u003e\n\u003cp\u003eThree extra-low dispersion elements reduce colour fringing and chromatic aberrations for improved clarity and colour accuracy.\u003c\/p\u003e\n\u003cp\u003eA Nano AR Coating has been applied to minimize surface reflections, flare, and ghosting for increased contrast and colour rendering in strong lighting conditions.\u003c\/p\u003e\n\u003cp\u003eDual XD Linear Motor system provides quick, quiet, and precise autofocus performance and also contributes to more natural, intuitive manual focus control. An AF\/MF switch is located on the lens barrel for tactile control over this setting.\u003c\/p\u003e\n\u003cp\u003eCustomizable focus hold buttons are present on the lens barrel for intuitive tactile control and rapid access to select settings.\u003c\/p\u003e\n\u003cp\u003eThe physical aperture ring can be de-clicked for smooth, silent aperture switching to benefit video applications.\u003c\/p\u003e\n\u003cp\u003eDust- and moisture-sealed design better permits working in inclement conditions and rubberized control rings benefit handling in colder temperatures.\u003c\/p\u003e\n\u003cp\u003eFluorine-coated front element resists dust, moisture, and fingerprints and is easy to clean.\u003c\/p\u003e\n\u003cp\u003eRounded nine-blade diaphragm contributes to a pleasing bokeh quality when employing selective focus techniques.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":42719079694503,"sku":"GC35-SEL20F18G","price":1281.22,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0603\/4083\/0375\/files\/7437406077095-A_5e29423a-69ed-4031-829c-838b0223c69f.jpg?v=1777613152"},{"product_id":"sony-fe-24mm-f-1-4-gm-lens","title":"Sony FE 24mm f\/1.4 GM Lens","description":"\u003cp\u003e\u003ciframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/ULeyZQ2LmME\" title=\"Sony 24mm F1.4 GMASTER Review by Georges Cameras\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen\u003e\u003c\/iframe\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\" class=\"relative m-0 mb-1 mt-2 last:mb-0\"\u003e\u003cspan\u003eThe Sony FE 24mm f\/1.4 GM Lens is a professional-grade wide-angle prime lens designed for full-frame E-mount cameras. It boasts a bright, fast f\/1.4 maximum aperture that produces beautiful bokeh and excellent low light performance. The 11 elements in 9 groups optical design helps battle aberrations, while the Nano AR Coating helps reduce flares and ghosting. Its Direct Drive SSM focusing system ensures fast and accurate autofocus performance. For a more tactile experience, the lens features a smooth focus ring with linear response MF for fine manual control over your shots. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\" class=\"relative m-0 mb-1 mt-2 last:mb-0\"\u003e\u003cspan\u003eThe combination of quality optics, robust construction and intuitive controls make this an ideal lens for professionals and enthusiasts alike. Whether you’re shooting landscapes, street photography or portraits, the Sony FE 24mm f\/1.4 GM Lens delivers stunning results every time. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\" class=\"relative m-0 mb-1 mt-2 last:mb-0\"\u003e\u003cspan\u003eSo if you’re looking for a versatile wide-angle prime lens with amazing image quality, look no further than the Sony FE 24mm f\/1.4 GM Lens. You won’t be disappointed!\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong style=\"font-size: 0.875rem;\"\u003eFeatures:\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eVersatile wide-angle prime is designed for full-frame Sony E-mount mirrorless cameras, however can also be used on APS-C models where it provides a 36mm equivalent focal length.\u003c\/p\u003e\n\u003cp\u003eNotably fast f\/1.4 maximum aperture benefits working in difficult lighting conditions and also affords increased control over depth of field.\u003c\/p\u003e\n\u003cp\u003eTwo XA elements are incorporated into the optical design, which features superior surface precision for effective control over astigmatism, field curvature, coma, and other spherical aberrations.\u003c\/p\u003e\n\u003cp\u003eThree extra-low dispersion elements are featured in the lens design and help to reduce chromatic aberrations and colour fringing for improved clarity and colour neutrality.\u003c\/p\u003e\n\u003cp\u003eA Nano AR Coating has been applied to reduce surface reflections, flare, and ghosting for increased contrast and colour rendering in strong lighting conditions.\u003c\/p\u003e\n\u003cp\u003eA Direct Drive Super Sonic wave Motor AF system and internal focus mechanism provides quick, quiet, and precise autofocus performance and also contributes to more natural, intuitive manual focus control.\u003c\/p\u003e\n\u003cp\u003eA focus hold button is present on the lens barrel for intuitive tactile control and rapid access to select settings.\u003c\/p\u003e\n\u003cp\u003eThe physical aperture ring can be de-clicked for smooth, silent aperture switching to benefit video applications.\u003c\/p\u003e\n\u003cp\u003eDust- and moisture-sealed design better permits working in inclement conditions and rubberized control rings benefit handling in colder temperatures.\u003c\/p\u003e\n\u003cp\u003eFluorine-coated front element resists dust, moisture, and fingerprints and is easy to clean.\u003c\/p\u003e\n\u003cp\u003eRounded 11-blade diaphragm contributes to a pleasing bokeh quality when employing selective focus techniques.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":42719079792807,"sku":"GC35-SEL24F14GM","price":1762.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0603\/4083\/0375\/files\/7437406273703-A_0886acf9-eee6-4c09-b3f5-390199f894ad.jpg?v=1777613168"},{"product_id":"sony-fe-24mm-f-2-8-g-lens","title":"Sony FE 24mm f\/2.8 G Lens","description":"\u003cp\u003e\u003ciframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/QgFYqo59anM\" title=\"Sony COMPACT Trilogy Prime Lenses! | FE 24mm, 40mm \u0026amp; 50mm\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen\u003e\u003c\/iframe\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003c\/strong\u003eSony has just announced not one, not two, but three new compact prime lenses fulfilling the 'Lens Trilogy'. Sony has certainly been very busy lately with the recent launch of the 35mm and \u003ca href=\"https:\/\/review.georges.com.au\/2021\/03\/17\/sonys-impossible-fe-50mm-f1-2-gm\/\"\u003eFE 50mm F1.2 GM\u003c\/a\u003e lenses and the recently announced \u003ca href=\"https:\/\/review.georges.com.au\/2021\/01\/27\/sony-a1-review-one-mirrorless-camera-to-rule-them-all\/\"\u003eSony Alpha 1\u003c\/a\u003e. The new G Lens Trilogy includes a \u003ca href=\"https:\/\/www.georges.com.au\/sony-fe-24mm-f-2-8-g-lens.html\"\u003eFE 24mm f\/2.8 G\u003c\/a\u003e, \u003ca href=\"https:\/\/www.georges.com.au\/sony-fe-40mm-f-2-5-g-lens.html\"\u003eFE 40mm f\/2.5 G\u003c\/a\u003e and \u003ca href=\"https:\/\/www.georges.com.au\/sony-fe-50mm-f-2-5-g-lens.html\"\u003eFE 50mm f\/2.5 G\u003c\/a\u003e. If you're a Sony prime shooter and were hoping for a smaller and more compact kit, Sony has just answered your prayers.\u003c\/p\u003e\n\u003cp\u003eThese new Sony lenses have the same dimensions and are all within a few grams of weight from each other. With superb and surprising features, these G lenses are not throw away kit options. Designed to support Sony's blistering fast autofocus performance and image quality, the G lens options are a welcome addition to the Sony stable.\u003c\/p\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003ch2\u003e\u003c\/h2\u003e\n\u003ch2 id=\"what-is-the-build-quality-like\"\u003eWhat Is The Build Quality Like?\u003c\/h2\u003e\n\u003cp\u003eEach of the three Sony lenses features solid construction with surprising features both inside and out. It is especially surprising in a group of lenses that are only Œ¶68 x 45mm and weigh 162g, 173g and 174g. Even with all three of the new G Lens Trilogy offerings, your kit will be only 500g but whatever stellar Sony Alpha body you prefer.\u003c\/p\u003e\n\u003cp\u003eThe \u003ca href=\"https:\/\/www.georges.com.au\/sony-fe-24mm-f-2-8-g-lens.html\"\u003e24mm f\/2.8 G\u003c\/a\u003e, \u003ca href=\"https:\/\/www.georges.com.au\/sony-fe-40mm-f-2-5-g-lens.html\"\u003e40mm f\/2.5 G\u003c\/a\u003e and \u003ca href=\"https:\/\/www.georges.com.au\/sony-fe-50mm-f-2-5-g-lens.html\"\u003e50mm f\/2.5 G\u003c\/a\u003e all share the same durable build quality ideal for any photography or videography application. The construction of each of the lens barrels and hoods contain high-quality aluminium to maintain lightness. In true Sony fashion, all markings on the lens trilogy are both etched and clearly marked for ease of control.\u003c\/p\u003e\n\u003cp\u003eThe aperture ring has a great level of travel with nice clicking action - you can even turn this function off for video applications. The focus ring is ridged and glides, with just the right amount of resistance. What's more, each of the three lenses features a Focus Mode Switch and Focus Hold Button for optimal performance in either Autofocus or Manual.\u003c\/p\u003e\n\u003cp\u003eWhat's more, thanks to the G lens trilogy's consistent dimensions, the same 49mm filter thread is present on each lens. As a result, changing filters is seamless between each of the lenses. Finally, the lenses are dust and moisture-sealed to withstand most conditions.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch2 id=\"is-the-autofocus-performance-good-on-the-new-sony-lenses\"\u003eIs The Autofocus Performance Good On The New Sony Lenses?\u003c\/h2\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eTrue to Sony's industry-leading performance in autofocus, the new G lens trilogy delivers fast and accurate focus. The \u003ca href=\"https:\/\/www.georges.com.au\/sony-fe-24mm-f-2-8-g-lens.html\"\u003e24mm f\/2.8 G\u003c\/a\u003e, \u003ca href=\"https:\/\/www.georges.com.au\/sony-fe-40mm-f-2-5-g-lens.html\"\u003e40mm f\/2.5 G\u003c\/a\u003e and \u003ca href=\"https:\/\/www.georges.com.au\/sony-fe-50mm-f-2-5-g-lens.html\"\u003e50mm f\/2.5 G\u003c\/a\u003e are each supported by a pair of linear motors. What's more, these motors ensure precision performance in autofocus tracking modes as delivered by Sony's stunning Alpha cameras.\u003c\/p\u003e\n\u003cp\u003eFor videographers wishing to use compact primes, the G lenses feature Linear Response MF for precise control. The two linear motors operate in near silence and with no vibration - making them perfect for video recording where audio is critical. Plus, by de-clicking the aperture ring, you have the perfect lens trio for your next video project.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch2 id=\"how-do-the-sony-lenses-fair-for-image-quality\"\u003eHow Do The Sony Lenses Fair For Image Quality?\u003c\/h2\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eThanks to the grouping of lens elements and the use of an Extra-low Dispersion element in each lens, image quality is superb. Plus, thanks to the precision build and grouping of aspherical elements, all common forms of aberration have been corrected. Plus, the Sony lens trilogy eliminates chromatic aberration and fringing due to the ED element's placement.\u003c\/p\u003e\n\u003cp\u003eAs a result, Sony G lenses deliver outstanding image quality in all conditions. The fast apertures of F2.5 and F2.8 ensure optimal light and subject separation with gorgeous blur and bokeh. These new lenses from Sony will delight with stunning images and crystal clear video recording every time.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch2 id=\"3-new-sony-lenses-for-you-to-choose-from\"\u003e3 New Sony Lenses For You To Choose From\u003c\/h2\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eSony is putting others to shame with their constant camera and lens releases. While it is not unusual to see a manufacturer release lenses at this time of year, it is interesting to see three Sony lenses released simultaneously. However you look at it, Sony is telling the world they are here for photographers and videographers. So, with a constantly growing range, there's bound to be a lens to suit you.\u003c\/p\u003e\n\u003cp\u003eAll three lenses were designed without the heavy price tag. Each has its own use case. The \u003ca href=\"https:\/\/www.georges.com.au\/sony-fe-24mm-f-2-8-g-lens.html\"\u003e24mm f\/2.8 G\u003c\/a\u003e Lens will appeal to landscape and travel photographers, whereas the \u003ca href=\"https:\/\/www.georges.com.au\/sony-fe-40mm-f-2-5-g-lens.html\"\u003e40mm f\/2.5 G\u003c\/a\u003e and \u003ca href=\"https:\/\/www.georges.com.au\/sony-fe-50mm-f-2-5-g-lens.html\"\u003e50mm f\/2.5 G\u003c\/a\u003e lens will be well suited for portraiture work. Ensure you stay tuned for our full review of these lenses. In the meantime, make sure you order them now, as the first shipment is likely to go quickly!\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":42719079923879,"sku":"GC35-SEL24F28G","price":758.81,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0603\/4083\/0375\/files\/7437406437543-A_8119e13c-5125-4270-a603-c7456459ddda.jpg?v=1777613156"},{"product_id":"sony-fe-35mm-f-1-4-gm-lens-with-bonus-nisi-filter-kit","title":"Sony FE 35mm f\/1.4 GM Lens","description":"\u003cp\u003e\u003ciframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/pf71jOwe5lM\" title=\"Will this be YOUR NEW LENS?? | Sony 35mm F1.4 GM Review\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen\u003e\u003c\/iframe\u003e\u003c\/p\u003e\n\u003cp\u003eThe Sony FE 35mm F1.4 GM Lens is a must-have in any photographer's kit. Featuring a wide and fast maximum aperture of f\/1.4, it delivers stunningly sharp images with excellent contrast and resolution across the entire frame - even when shooting in low light conditions! It also boasts an advanced optical design that includes 14 elements arranged into 11 groups, including 2 XA (extreme aspherical) elements for superior corner-to-corner sharpness and distortion control, plus Nano AR Coating to reduce flare and ghosting.\u003c\/p\u003e\n\u003cp\u003eThe lens also features a Direct Drive SSM focusing system that offers both silent and accurate autofocus performance - perfect when capturing action or subjects in motion. With its rugged dust- and moisture-resistant construction, the Sony FE 35mm F1.4 GM Lens is ideal for any situation - indoors or out!\u003c\/p\u003e\n\u003cp\u003eWhether you're shooting landscapes, portraits, action shots, street photography, night scenes or anything in between - the Sony FE 35mm F1.4 GM Lens will take your images to new heights of quality and creativity. Go ahead – unleash your creative power with this incredible lens!\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":42719080218791,"sku":"GC35-SEL35F14GM","price":1732.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0603\/4083\/0375\/files\/7437406732455-A_6346c9a1-de65-42df-933f-db2534facb27.jpg?v=1777613169"},{"product_id":"sony-fe-35mm-f-1-8-lens","title":"Sony FE 35mm f\/1.8 Lens","description":"\u003cp\u003e\u003ciframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/5DCL7tYmEnE\" title=\"Product Feature | FE 35mm F1.8 | Sony | Lens\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen\u003e\u003c\/iframe\u003e\u003c\/p\u003e\n\u003cp\u003eThe fast and compact FE 35mm f\/1.8 Lens from Sony provides a versatile wide-angle solution for your full-frame E-mount camera. It boasts a maximum aperture of f\/1.8 for selective focus effects and for working in low-light conditions. To help ensure high-quality imaging in a range of conditions, the lens' aspherical element reduces aberrations and field curvature while maintaining contrast and edge-to-edge sharpness. For fast, responsive focusing, the 35mm uses a linear motor and internal focus design, while a customizable focus hold button locks focus when recomposing and can be set to activate other functions, including Eye AF, AF On, Aperture Preview, Shot Result Preview, or Bright Monitoring among others. Also, this lens has a dust- and moisture-resistant construction that will permit operation in less-than-ideal weather conditions. Additionally, it has a nine-blade circular diaphragm for smooth bokeh.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003ch3\u003eFeatures:\u003c\/h3\u003e\n\u003cp\u003eCovering a wide-angle perspective, this compact 35mm will pair nicely with Sony's full-frame E-mount cameras. It can also be used on APS-C format cameras where it will provide a 52.5mm equivalent focal length.\u003c\/p\u003e\n\u003cp\u003eA fast f\/1.8 maximum aperture provides the ability to create images with a shallow depth of field as well as work in low-light conditions.\u003c\/p\u003e\n\u003cp\u003eCustomizable focus hold button locks focus when recomposing and can be set to activate other functions, including Eye AF, AF On, Aperture Preview, Shot Result Preview, or Bright Monitoring among others.\u003c\/p\u003e\n\u003cp\u003eAn aspheric element is incorporated in the lens design to reduce aberrations and field curvature while maintaining contrast and sharpness.\u003c\/p\u003e\n\u003cp\u003eA linear autofocus motor and internal focus design provide quick and precise autofocus performance and enable accurate and silent focusing while recording videos.\u003c\/p\u003e\n\u003cp\u003eAF\/MF switch on the lens barrel conveniently allows for fast selection between autofocus or manual focus without having to access any menus.\u003c\/p\u003e\n\u003cp\u003eDust- and moisture-sealed design better permits working in inclement conditions and rubberized control rings benefit handling in colder temperatures.\u003c\/p\u003e\n\u003cp\u003eThe rounded nine-blade diaphragm contributes to a pleasing bokeh quality when employing selective focus techniques.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":42719080284327,"sku":"GC35-SEL35F18F","price":851.69,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0603\/4083\/0375\/files\/7437406863527-A_1e36063e-22c4-420d-8467-b0766f8c8ccf.jpg?v=1777613157"},{"product_id":"sony-fe-40mm-f-2-5-g-lens","title":"Sony FE 40mm f\/2.5 G Lens","description":"\u003cp\u003e\u003ciframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/QgFYqo59anM\" title=\"Sony COMPACT Trilogy Prime Lenses! | FE 24mm, 40mm \u0026amp; 50mm\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen\u003e\u003c\/iframe\u003e\u003c\/p\u003e\n\u003cp\u003eSony has just announced not one, not two, but three new compact prime lenses fulfilling the \"Lens Trilogy\". Sony has certainly been very busy lately with the recent launch of the 35mm and \u003ca href=\"https:\/\/review.georges.com.au\/2021\/03\/17\/sonys-impossible-fe-50mm-f1-2-gm\/\"\u003eFE 50mm F1.2 GM\u003c\/a\u003e lenses and the recently announced \u003ca href=\"https:\/\/review.georges.com.au\/2021\/01\/27\/sony-a1-review-one-mirrorless-camera-to-rule-them-all\/\"\u003eSony Alpha 1\u003c\/a\u003e. The new G Lens Trilogy includes a \u003ca href=\"https:\/\/www.georges.com.au\/sony-fe-24mm-f-2-8-g-lens.html\"\u003eFE 24mm f\/2.8 G\u003c\/a\u003e, \u003ca href=\"https:\/\/www.georges.com.au\/sony-fe-40mm-f-2-5-g-lens.html\"\u003eFE 40mm f\/2.5 G\u003c\/a\u003e and \u003ca href=\"https:\/\/www.georges.com.au\/sony-fe-50mm-f-2-5-g-lens.html\"\u003eFE 50mm f\/2.5 G\u003c\/a\u003e. If you're a Sony prime shooter and were hoping for a smaller and more compact kit, Sony has just answered your prayers.\u003c\/p\u003e\n\u003cp\u003eThese new Sony lenses have the same dimensions and are all within a few grams of weight from each other. With superb and surprising features, these G lenses are not throw away kit options. Designed to support Sony's blistering fast autofocus performance and image quality, the G lens options are a welcome addition to the Sony stable.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSony 40mm f\/2.5 G Specifications\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eMaximum Aperture: F2.5\u003c\/li\u003e\n\u003cli\u003eMinimum Aperture: F22\u003c\/li\u003e\n\u003cli\u003eLens Elements: 9 elements in 9 groups, including 1 ED element (Extra-low Dispersion)\u003c\/li\u003e\n\u003cli\u003eMinimum Focus Distance: 25cm\u003c\/li\u003e\n\u003cli\u003eFilter Size: 49mm\u003c\/li\u003e\n\u003cli\u003eDimension: Œ¶68x45mm\u003c\/li\u003e\n\u003cli\u003eWeight: 173g\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003e\u003c\/h2\u003e\n\u003ch2 id=\"what-is-the-build-quality-like\"\u003eWhat Is The Build Quality Like?\u003c\/h2\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eEach of the three Sony lenses features solid construction with surprising features both inside and out. It is especially surprising in a group of lenses that are only Œ¶68 x 45mm and weigh 162g, 173g and 174g. Even with all three of the new G Lens Trilogy offerings, your kit will be only 500g but whatever stellar Sony Alpha body you prefer.\u003c\/p\u003e\n\u003cp\u003eThe \u003ca href=\"https:\/\/www.georges.com.au\/sony-fe-24mm-f-2-8-g-lens.html\"\u003e24mm f\/2.8 G\u003c\/a\u003e, \u003ca href=\"https:\/\/www.georges.com.au\/sony-fe-40mm-f-2-5-g-lens.html\"\u003e40mm f\/2.5 G\u003c\/a\u003e and \u003ca href=\"https:\/\/www.georges.com.au\/sony-fe-50mm-f-2-5-g-lens.html\"\u003e50mm f\/2.5 G\u003c\/a\u003e all share the same durable build quality ideal for any photography or videography application. The construction of each of the lens barrels and hoods contain high-quality aluminium to maintain lightness. In true Sony fashion, all markings on the lens trilogy are both etched and clearly marked for ease of control.\u003c\/p\u003e\n\u003cp\u003eThe aperture ring has a great level of travel with nice clicking action - you can even turn this function off for video applications. The focus ring is ridged and glides, with just the right amount of resistance. What's more, each of the three lenses features a Focus Mode Switch and Focus Hold Button for optimal performance in either Autofocus or Manual.\u003c\/p\u003e\n\u003cp\u003eWhat's more, thanks to the G lens trilogy's consistent dimensions, the same 49mm filter thread is present on each lens. As a result, changing filters is seamless between each of the lenses. Finally, the lenses are dust and moisture-sealed to withstand most conditions.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch2 id=\"is-the-autofocus-performance-good-on-the-new-sony-lenses\"\u003eIs The Autofocus Performance Good On The New Sony Lenses?\u003c\/h2\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eTrue to Sony's industry-leading performance in autofocus, the new G lens trilogy delivers fast and accurate focus. The \u003ca href=\"https:\/\/www.georges.com.au\/sony-fe-24mm-f-2-8-g-lens.html\"\u003e24mm f\/2.8 G\u003c\/a\u003e, \u003ca href=\"https:\/\/www.georges.com.au\/sony-fe-40mm-f-2-5-g-lens.html\"\u003e40mm f\/2.5 G\u003c\/a\u003e and \u003ca href=\"https:\/\/www.georges.com.au\/sony-fe-50mm-f-2-5-g-lens.html\"\u003e50mm f\/2.5 G\u003c\/a\u003e are each supported by a pair of linear motors. What's more, these motors ensure precision performance in autofocus tracking modes as delivered by Sony's stunning Alpha cameras.\u003c\/p\u003e\n\u003cp\u003eFor videographers wishing to use compact primes, the G lenses feature Linear Response MF for precise control. The two linear motors operate in near silence and with no vibration - making them perfect for video recording where audio is critical. Plus, by de-clicking the aperture ring, you have the perfect lens trio for your next video project.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch2 id=\"how-do-the-sony-lenses-fair-for-image-quality\"\u003eHow Do The Sony Lenses Fair For Image Quality?\u003c\/h2\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eThanks to the grouping of lens elements and the use of an Extra-low Dispersion element in each lens, image quality is superb. Plus, thanks to the precision build and grouping of aspherical elements, all common forms of aberration have been corrected. Plus, the Sony lens trilogy eliminates chromatic aberration and fringing due to the ED element's placement.\u003c\/p\u003e\n\u003cp\u003eAs a result, Sony G lenses deliver outstanding image quality in all conditions. The fast apertures of F2.5 and F2.8 ensure optimal light and subject separation with gorgeous blur and bokeh. These new lenses from Sony will delight with stunning images and crystal clear video recording every time.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch2 id=\"3-new-sony-lenses-for-you-to-choose-from\"\u003e3 New Sony Lenses For You To Choose From\u003c\/h2\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eSony is putting others to shame with their constant camera and lens releases. While it is not unusual to see a manufacturer release lenses at this time of year, it is interesting to see three Sony lenses released simultaneously. However you look at it, Sony is telling the world they are here for photographers and videographers. So, with a constantly growing range, there's bound to be a lens to suit you.\u003c\/p\u003e\n\u003cp\u003eAll three lenses were designed without the heavy price tag. Each has its own use case. The \u003ca href=\"https:\/\/www.georges.com.au\/sony-fe-24mm-f-2-8-g-lens.html\"\u003e24mm f\/2.8 G\u003c\/a\u003e Lens will appeal to landscape and travel photographers, whereas the \u003ca href=\"https:\/\/www.georges.com.au\/sony-fe-40mm-f-2-5-g-lens.html\"\u003e40mm f\/2.5 G\u003c\/a\u003e and \u003ca href=\"https:\/\/www.georges.com.au\/sony-fe-50mm-f-2-5-g-lens.html\"\u003e50mm f\/2.5 G\u003c\/a\u003e lens will be well suited for portraiture work. Ensure you stay tuned for our full review of these lenses. In the meantime, make sure you order them now, as the first shipment is likely to go quickly!\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":42719080644775,"sku":"GC35-SEL40F25G","price":766.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0603\/4083\/0375\/files\/7437407322279-A_f871c9b0-c984-41e9-94fc-8d6a1e2995d3.jpg?v=1777613160"},{"product_id":"sony-fe-50mm-f-1-2-gm-lens","title":"Sony FE 50mm f\/1.2 GM Lens","description":"\u003cp\u003e\u003ciframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/OTXKlGCSVds\" title=\"Sony's FASTEST Lens?! | Sony FE 50mm F1.2 GM Hands On Review\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen\u003e\u003c\/iframe\u003e\u003c\/p\u003e\n\u003cp\u003eThe Sony FE 50mm f\/1.2 GM Lens is a versatile and powerful lens that is perfect for any photographer looking to make a statement with their photos. With its large aperture and advanced optics, this lens lets you shoot with stunning clarity even in low-light environments. The fast autofocus system ensures sharp focus at all times, making sure that every shot looks razor-sharp. It also features an 11-blade circular diaphragm for beautiful bokeh effects and a dust and moisture resistant design for reliable use in harsher conditions.\u003c\/p\u003e\n\u003cp\u003eWhether you're shooting portraits or landscapes, the Sony FE 50mm f\/1.2 GM Lens will let you capture amazing images no matter where your creative eye takes you. With top-notch optics and light gathering power, this lens will make sure you always have the perfect shot. Get ready to wow your audience with breath-taking imagery - the Sony FE 50mm f\/1.2 GM Lens is a must-have for any serious photographer.\u003c\/p\u003e\n\u003ch2 id=\"sony-fe-50mm-f1-2-feature-packed-little-lens\"\u003eSony FE 50mm F1.2 - Feature-Packed Little Lens\u003c\/h2\u003e\n\u003cp\u003eThe \u003ca href=\"https:\/\/www.georges.com.au\/lenses-digital-slr-cameras\/shop-by-mount\/sony-full-frame-mirrorless-mount\/sony-fe-50mm-f-1-2-gm-lens.html\"\u003eSony FE 50mm F1.2 GM Prime\u003c\/a\u003e is incredibly compact and fits in the palm of your hand. Due to its solid build quality and premium grade features, it's a heavier prime lens at 778g. However, Sony still claims it to be the lightest and the smallest lens in its class. The hybrid metal and engineering-plastic housing deliver a dust and moisture resistant lens. There is ample sealing around all the rings, mount and buttons to face the harshest conditions. Pair it with a Sony digital mirrorless camera such as the Sony a7R IV, and you have a weather-sealed kit.\u003c\/p\u003e\n\u003cp\u003eIn terms of external features, there's plenty to touch and play with. Starting with the focus ring, it is incredibly smooth and responsive with fine linear focus control. The aperture ring is broad and clearly marked, with each f-stop also engraved into the ring. Thanks to the aperture control ring On\/Off switch, you can opt for audible clicks at each step or opt for entirely smooth and silent aperture control. The \u003ca href=\"https:\/\/www.georges.com.au\/lenses-digital-slr-cameras\/shop-by-mount\/sony-full-frame-mirrorless-mount\/sony-fe-50mm-f-1-2-gm-lens.html\"\u003eSony FE 50mm F1.2\u003c\/a\u003e also sports a Focus Hold button to lock in the desired focus - this can be further customised via the camera menu. Finally, the focus control switch provides a seamless transition between Manual and Auto Focus.\u003c\/p\u003e\n\u003ch2 id=\"sony-fe-50mm-f1-2-gm-extreme-performance\"\u003eSony FE 50mm F1.2 GM - Extreme Performance\u003c\/h2\u003e\n\u003cp\u003eIf you think a lot is going on with the outside of the \u003ca href=\"https:\/\/www.georges.com.au\/lenses-digital-slr-cameras\/shop-by-mount\/sony-full-frame-mirrorless-mount\/sony-fe-50mm-f-1-2-gm-lens.html\"\u003eSony 50mm F1.2 GM\u003c\/a\u003e, wait till you see it's internal performance. Thanks to an 11-bladed circular aperture control unit, the lens delivers exquisite bokeh with smooth and soft fall off. To further enhance this, Sony has done considerable work on eliminating spherical aberration. Plus, they've managed to squeeze in 14 ED glass lens elements in 10 groups, with three being XA (Extreme Aspherical) elements. These boast 0.01-micron surface precision for precision performance and quality. Combined with the AR Nano coating, the lens delivers outstanding resolution and contrast performance.\u003c\/p\u003e\n\u003cp\u003eAll of that glass needs to move in response to Sony's industry-leading focus performance. Fortunately, the \u003ca href=\"https:\/\/www.georges.com.au\/lenses-digital-slr-cameras\/shop-by-mount\/sony-full-frame-mirrorless-mount\/sony-fe-50mm-f-1-2-gm-lens.html\"\u003eSony 50mm F1.2 GM\u003c\/a\u003e incorporates four Sony XD (Extreme Dynamic) Liner Motors to adequately deliver fast, accurate and silent autofocus regardless of shooting video or still photography. Sony has constructed the 50mm with a 40cm minimal focus distance for beautiful close-up work.\u003c\/p\u003e\n\u003ch2 id=\"sonys-unparalleled-focusing-performance\"\u003eSony's Unparalleled Focusing Performance\u003c\/h2\u003e\n\u003cp\u003eThe \u003ca href=\"https:\/\/www.georges.com.au\/lenses-digital-slr-cameras\/shop-by-mount\/sony-full-frame-mirrorless-mount\/sony-fe-50mm-f-1-2-gm-lens.html\"\u003eSony 50mm F1.2 GM\u003c\/a\u003e prime lens delivers autofocus performance to perfectly match their best Alpha series cameras abilities. Driven by the four XD (Extreme Dynamic) Linear Motors, it achieves accurate focus in all lighting conditions, even wide open at F1.2. While the motors do the grunt work, the built-in algorithms deliver hyper-responsive control response without any hint of vibration - critical for video recording.\u003c\/p\u003e\n\u003cp\u003eWhen shooting video, the Linear Response MF function allows responsiveness to even the most subtle of focus changes. If you are capitalising on Sony's eye and face tracking, the 50mm F1.2 GM will never miss a moment.\u003c\/p\u003e\n\u003ch2 id=\"unbeatable-image-quality\"\u003eUnbeatable Image Quality\u003c\/h2\u003e\n\u003cp\u003eSo what do you get when you cross the fastest autofocus performance in the industry, extreme precision quality glass and Sony's faultless build and feature qualities? The answer is straightforward. The \u003ca href=\"https:\/\/www.georges.com.au\/lenses-digital-slr-cameras\/shop-by-mount\/sony-full-frame-mirrorless-mount\/sony-fe-50mm-f-1-2-gm-lens.html\"\u003eSony FE 50mm F1.2 GM\u003c\/a\u003e delivers unparalleled image quality with edge-to-edge sharpness and stunning resolution. Plus, with the F1.2 wide aperture, low light performance and subject separation are guaranteed. And for those that love to achieve dreamy bokeh in portrait shots, the \u003ca href=\"https:\/\/www.georges.com.au\/lenses-digital-slr-cameras\/shop-by-mount\/sony-full-frame-mirrorless-mount\/sony-fe-50mm-f-1-2-gm-lens.html\"\u003eFE 50mm F1.2\u003c\/a\u003e is sure to delight.\u003c\/p\u003e\n\u003ch2 id=\"final-thoughts-on-the-sony-fe-50mm-f1-2-gm-lens\"\u003eFinal Thoughts on the Sony FE 50mm F1.2 GM Lens\u003c\/h2\u003e\n\u003cp\u003eIt's important to keep in mind that this announcement is hot on the heels of the launch of the Sony FE 35mm F1.4 GM lens. You can check out our review of that brilliant lens \u003ca href=\"https:\/\/review.georges.com.au\/2021\/02\/17\/sony-35mm-f1-4-gm-lens\/\"\u003ehere\u003c\/a\u003e. Overall, the \u003ca href=\"https:\/\/www.georges.com.au\/lenses-digital-slr-cameras\/shop-by-mount\/sony-full-frame-mirrorless-mount\/sony-fe-50mm-f-1-2-gm-lens.html\"\u003eSony FE 50mm F1.2 GM\u003c\/a\u003e offers Sony shooters unbeatable optical performance in a compact body. If nothing else, this is the lens that will turn many old-school shooters to take up Sony. Be sure to order your copy of the \u003ca href=\"https:\/\/www.georges.com.au\/lenses-digital-slr-cameras\/shop-by-mount\/sony-full-frame-mirrorless-mount\/sony-fe-50mm-f-1-2-gm-lens.html\"\u003eSony FE 50mm F1.2 GM\u003c\/a\u003e prime lens either in-store or online at Georges Cameras\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":42719080710311,"sku":"GC35-SEL50F12GM","price":2288.61,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0603\/4083\/0375\/files\/7437407355047-A_4a056cb8-b674-4ec8-a98c-56582c497e55.jpg?v=1777613169"},{"product_id":"sony-fe-50mm-f-1-8-lens","title":"Sony FE 50mm f\/1.8 Lens","description":"\u003cp\u003eA simple, bright, and lightweight normal prime, the FE 50mm f\/1.8 from Sony is a versatile normal-length prime lens designed for full-frame E-mount mirrorless cameras. Its sleek design makes it well-suited for everyday shooting, while the fast f\/1.8 maximum aperture benefits working in low-light conditions as well as offers increased control over depth of field for selective focus imagery. The optical design incorporates one aspherical element to control spherical aberrations, an employs a double-gauss configuration in order to realize sharper, clearer image quality throughout the aperture range with reduced field curvature. A DC actuator is also employed to provide quick and precise autofocus performance that is also quiet to suit video recording applications. Additionally, a rounded seven-blade diaphragm is featured to render out-of-focus highlights with a smooth, circular appearance. Characterized by its straight-forward design, this go-to lens balances both ease of handling along with enhanced image quality.\u003c\/p\u003e\n\u003ch3\u003eFeatures:\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003eNormal-length 50mm prime lens is designed for full-frame Sony E-mount mirrorless cameras, however, can also be used with APS-C models where it will provide a 75mm equivalent focal length.\u003c\/p\u003e\n\u003cp\u003eFast f\/1.8 maximum aperture benefits working in difficult lighting conditions and also avails greater control over focus placement for working with shallow depth of field techniques.\u003c\/p\u003e\n\u003cp\u003eOne aspherical element is incorporated in the lens design to reduce astigmatism, field curvature, coma, and other monochromatic aberrations.\u003c\/p\u003e\n\u003cp\u003eDouble-gauss optical configuration helps to reduce field curvature and distortions for more consistent image quality from edge-to-edge.\u003c\/p\u003e\n\u003cp\u003eDC actuator motor offers quick, quiet, and accurate autofocus performance to suit both stills and video applications.\u003c\/p\u003e\n\u003cp\u003eMetal bayonet offers increased durability and a solid feel when mounting the lens.\u003c\/p\u003e\n\u003cp\u003eRounded seven-blade diaphragm contributes to a pleasing bokeh quality when employing selective focus techniques.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":42719080841383,"sku":"GC35-SEL50F18F","price":382.69,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0603\/4083\/0375\/files\/7437407453351-A_8c92fa71-fc1f-49ae-8c8f-3772a2296bfd.jpg?v=1777613160"},{"product_id":"sony-fe-50mm-f-2-5-g-lens","title":"Sony FE 50mm f\/2.5 G Lens","description":"\u003cp\u003e\u003ciframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/QgFYqo59anM\" title=\"Sony COMPACT Trilogy Prime Lenses! | FE 24mm, 40mm \u0026amp; 50mm\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen\u003e\u003c\/iframe\u003e\u003c\/p\u003e\n\u003cp\u003eSony has just announced not one, not two, but three new compact prime lenses fulfilling the  \"Lens Trilogy\". Sony has certainly been very busy lately with the recent launch of the 35mm and \u003ca href=\"https:\/\/review.georges.com.au\/2021\/03\/17\/sonys-impossible-fe-50mm-f1-2-gm\/\"\u003eFE 50mm F1.2 GM\u003c\/a\u003e lenses and the recently announced \u003ca href=\"https:\/\/review.georges.com.au\/2021\/01\/27\/sony-a1-review-one-mirrorless-camera-to-rule-them-all\/\"\u003eSony Alpha 1\u003c\/a\u003e. The new G Lens Trilogy includes a \u003ca href=\"https:\/\/www.georges.com.au\/sony-fe-24mm-f-2-8-g-lens.html\"\u003eFE 24mm f\/2.8 G\u003c\/a\u003e, \u003ca href=\"https:\/\/www.georges.com.au\/sony-fe-40mm-f-2-5-g-lens.html\"\u003eFE 40mm f\/2.5 G\u003c\/a\u003e and \u003ca href=\"https:\/\/www.georges.com.au\/sony-fe-50mm-f-2-5-g-lens.html\"\u003eFE 50mm f\/2.5 G\u003c\/a\u003e. If you're a Sony prime shooter and were hoping for a smaller and more compact kit, Sony has just answered your prayers.\u003c\/p\u003e\n\u003cp\u003eThese new Sony lenses have the same dimensions and are all within a few grams of weight from each other. With superb and surprising features, these G lenses are not throw away kit options. Designed to support Sony's blistering fast autofocus performance and image quality, the G lens options are a welcome addition to the Sony stable.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSony 50mm f\/2.5 G Specifications\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eMaximum Aperture: F2.5\u003c\/li\u003e\n\u003cli\u003eMinimum Aperture: F22\u003c\/li\u003e\n\u003cli\u003eLens Elements: 9 elements in 9 groups, including 1 ED element (Extra-low Dispersion)\u003c\/li\u003e\n\u003cli\u003eMinimum Focus Distance: 31cm\u003c\/li\u003e\n\u003cli\u003eFilter Size: 49mm\u003c\/li\u003e\n\u003cli\u003eDimension: Œ¶68x45mm\u003c\/li\u003e\n\u003cli\u003eWeight: 174g\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003e\u003c\/h2\u003e\n\u003ch2 id=\"what-is-the-build-quality-like\"\u003eWhat Is The Build Quality Like?\u003c\/h2\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eEach of the three Sony lenses features solid construction with surprising features both inside and out. It is especially surprising in a group of lenses that are only Œ¶68 x 45mm and weigh 162g, 173g and 174g. Even with all three of the new G Lens Trilogy offerings, your kit will be only 500g but whatever stellar Sony Alpha body you prefer.\u003c\/p\u003e\n\u003cp\u003eThe \u003ca href=\"https:\/\/www.georges.com.au\/sony-fe-24mm-f-2-8-g-lens.html\"\u003e24mm f\/2.8 G\u003c\/a\u003e, \u003ca href=\"https:\/\/www.georges.com.au\/sony-fe-40mm-f-2-5-g-lens.html\"\u003e40mm f\/2.5 G\u003c\/a\u003e and \u003ca href=\"https:\/\/www.georges.com.au\/sony-fe-50mm-f-2-5-g-lens.html\"\u003e50mm f\/2.5 G\u003c\/a\u003e all share the same durable build quality ideal for any photography or videography application. The construction of each of the lens barrels and hoods contain high-quality aluminium to maintain lightness. In true Sony fashion, all markings on the lens trilogy are both etched and clearly marked for ease of control.\u003c\/p\u003e\n\u003cp\u003eThe aperture ring has a great level of travel with nice clicking action - you can even turn this function off for video applications. The focus ring is ridged and glides, with just the right amount of resistance. What's more, each of the three lenses features a Focus Mode Switch and Focus Hold Button for optimal performance in either Autofocus or Manual.\u003c\/p\u003e\n\u003cp\u003eWhat's more, thanks to the G lens trilogy's consistent dimensions, the same 49mm filter thread is present on each lens. As a result, changing filters is seamless between each of the lenses. Finally, the lenses are dust and moisture-sealed to withstand most conditions.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch2 id=\"is-the-autofocus-performance-good-on-the-new-sony-lenses\"\u003eIs The Autofocus Performance Good On The New Sony Lenses?\u003c\/h2\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eTrue to Sony's industry-leading performance in autofocus, the new G lens trilogy delivers fast and accurate focus. The \u003ca href=\"https:\/\/www.georges.com.au\/sony-fe-24mm-f-2-8-g-lens.html\"\u003e24mm f\/2.8 G\u003c\/a\u003e, \u003ca href=\"https:\/\/www.georges.com.au\/sony-fe-40mm-f-2-5-g-lens.html\"\u003e40mm f\/2.5 G\u003c\/a\u003e and \u003ca href=\"https:\/\/www.georges.com.au\/sony-fe-50mm-f-2-5-g-lens.html\"\u003e50mm f\/2.5 G\u003c\/a\u003e are each supported by a pair of linear motors. What's more, these motors ensure precision performance in autofocus tracking modes as delivered by Sony's stunning Alpha cameras.\u003c\/p\u003e\n\u003cp\u003eFor videographers wishing to use compact primes, the G lenses feature Linear Response MF for precise control. The two linear motors operate in near silence and with no vibration - making them perfect for video recording where audio is critical. Plus, by de-clicking the aperture ring, you have the perfect lens trio for your next video project.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch2 id=\"how-do-the-sony-lenses-fair-for-image-quality\"\u003eHow Do The Sony Lenses Fair For Image Quality?\u003c\/h2\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eThanks to the grouping of lens elements and the use of an Extra-low Dispersion element in each lens, image quality is superb. Plus, thanks to the precision build and grouping of aspherical elements, all common forms of aberration have been corrected. Plus, the Sony lens trilogy eliminates chromatic aberration and fringing due to the ED element's placement.\u003c\/p\u003e\n\u003cp\u003eAs a result, Sony G lenses deliver outstanding image quality in all conditions. The fast apertures of F2.5 and F2.8 ensure optimal light and subject separation with gorgeous blur and bokeh. These new lenses from Sony will delight with stunning images and crystal clear video recording every time.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch2 id=\"3-new-sony-lenses-for-you-to-choose-from\"\u003e3 New Sony Lenses For You To Choose From\u003c\/h2\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eSony is putting others to shame with their constant camera and lens releases. While it is not unusual to see a manufacturer release lenses at this time of year, it is interesting to see three Sony lenses released simultaneously. However you look at it, Sony is telling the world they are here for photographers and videographers. So, with a constantly growing range, there's bound to be a lens to suit you.\u003c\/p\u003e\n\u003cp\u003eAll three lenses were designed without the heavy price tag. Each has its own use case. The \u003ca href=\"https:\/\/www.georges.com.au\/sony-fe-24mm-f-2-8-g-lens.html\"\u003e24mm f\/2.8 G\u003c\/a\u003e Lens will appeal to landscape and travel photographers, whereas the \u003ca href=\"https:\/\/www.georges.com.au\/sony-fe-40mm-f-2-5-g-lens.html\"\u003e40mm f\/2.5 G\u003c\/a\u003e and \u003ca href=\"https:\/\/www.georges.com.au\/sony-fe-50mm-f-2-5-g-lens.html\"\u003e50mm f\/2.5 G\u003c\/a\u003e lens will be well suited for portraiture work. Ensure you stay tuned for our full review of these lenses. In the meantime, make sure you order them now, as the first shipment is likely to go quickly!\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":42719080939687,"sku":"GC35-SEL50F25G","price":796.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0603\/4083\/0375\/files\/7437407486119-A_198388e0-6338-46c1-b7b6-57370d702104.jpg?v=1777613161"},{"product_id":"sony-fe-85mm-f-1-8-lens","title":"Sony FE 85mm f\/1.8 Lens","description":"\u003cp\u003e\u003ciframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/8aEFJkar4Gs\" title=\"Sony 85mm F1.4 GM vs 85mm F1.8 Shootout | Is the GMaster worth it?\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen\u003e\u003c\/iframe\u003e\u003c\/p\u003e\n\u003cp\u003eAn ideal portrait-length prime, the FE 85mm f\/1.8 from Sony is a sleek short-telephoto lens designed for full-frame E-mount mirrorless cameras. The bright f\/1.8 maximum aperture benefits this lens's use in low-light conditions and also affords extensive control over depth of field when working with selective focus techniques. The nine elements, eight groups lens construction includes one extra-low dispersion element to minimize chromatic aberrations and colour fringing for greater clarity and colour accuracy. Benefitting the optical design is a simple, intuitive physical layout that incorporates a customizable focus hold button and a physical AF\/MF switch. The double linear AF motor itself affords quick, quiet, and smooth focusing performance, and this motor also offers snappy manual focus performance for fine-tuned control. Finally, the lens is designed to be dust- and moisture-resistant for increased protection.\u003c\/p\u003e\n\u003ch3\u003e \u003c\/h3\u003e\n\u003ch3\u003eFeatures:\u003c\/h3\u003e\n\u003cp\u003eThe prime portrait-length lens is designed for full-frame Sony E-mount mirrorless cameras, however can also be used on APS-C models where it will provide a 127.5mm equivalent focal length.\u003c\/p\u003e\n\u003cp\u003eBright f\/1.8 maximum aperture allows for fine-tuned control over depth of field and also benefits working in difficult lighting conditions.\u003c\/p\u003e\n\u003cp\u003eOne extra-low dispersion element is featured in the optical design and helps to limit colour fringing and chromatic aberrations for heightened image clarity and colour accuracy.\u003c\/p\u003e\n\u003cp\u003eDouble linear autofocus motor delivers smooth, precise, and near-silent focusing performance to benefit both stills and video applications.\u003c\/p\u003e\n\u003cp\u003eThe focus hold button on the lens barrel can be used to hold the focusing position or can be set in-camera to control a variety of additional lens functions. Also, the lens has an AF\/MF switch for tactile control over the focus mode.\u003c\/p\u003e\n\u003cp\u003eRounded nine-blade diaphragm contributes to a pleasing bokeh quality when employing selective focus techniques.\u003c\/p\u003e\n\u003cp\u003eDust- and moisture-resistant design for increased protection to the elements.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":42719081234599,"sku":"GC35-SEL85F18","price":709.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0603\/4083\/0375\/files\/7437407682727-A_59aaf14a-a502-4b48-93fc-3066d3e6b4e0.jpg?v=1777613164"},{"product_id":"sony-g-18-105mm-f-4-e-mount-lens","title":"Sony G 18-105mm f\/4 E-Mount Lens","description":"\u003cp\u003eHave all the essential focal lengths covered with this E PZ 18-105mm f\/4 G OSS Lens from Sony. Designed for APS-C-format E-mount cameras, this lens offers an extremely versatile 27-157.5mm zoom range and has a constant f\/4 aperture for consistency through all focal lengths. Making this lens a great choice for both stills and video is the implementation of a power zoom mechanism and Handycam technology that provides smooth, quiet zooming and focusing. Also, it uses two extra-low dispersion elements and three aspherical elements to combat aberrations for crisp, clean images.\u003c\/p\u003e\n\u003cp\u003eOn top of these features, the lens is equipped with Optical SteadyShot image stabilization to help reduce the effects of camera shake, especially at longer focal lengths. The lens benefits from an internal focus design that ensures that the overall length of the lens does not change during focusing. Additionally, it offers a minimum focus distance of 1.5' and uses a seven-blade circular diaphragm for smooth bokeh.\u003c\/p\u003e\n\u003ch3\u003e\u003cbr\u003e\u003c\/h3\u003e\n\u003ch3\u003eFeatures:\u003c\/h3\u003e\n\u003cp\u003eA versatile mid-range zoom for APS-C-format E-mount cameras, this 18-105mm lens provides a wide-angle to short telephoto 27-157.5mm equivalent focal length that works for anything from vast landscapes to tight portraits to distant subjects.\u003c\/p\u003e\n\u003cp\u003eA constant f\/4 maximum aperture offers consistent performance throughout the zoom range and also lends greater control over focus position for shallow depth of field techniques.\u003c\/p\u003e\n\u003cp\u003eTwo extra-low dispersion glass elements are featured in the lens design to help reduce chromatic aberrations and colour fringing for improved clarity and colour neutrality.\u003c\/p\u003e\n\u003cp\u003eThree aspherical elements, including one Advanced Aspherical (AA), are incorporated in the lens design to reduce astigmatism, field curvature, coma, and other monochromatic aberrations.\u003c\/p\u003e\n\u003cp\u003eOptical SteadyShot image stabilization helps to minimize the appearance of camera shake for sharper imagery when shooting handheld with slower shutter speeds. This stabilization system can also be combined with a select camera's sensor-shift type image stabilization for more effective control of camera blur.\u003c\/p\u003e\n\u003cp\u003eEnjoy smooth zooms ideal for shooting movies with the power zoom mechanism which uses Handycam technology from Sony's well-regarded camcorders.\u003c\/p\u003e\n\u003cp\u003eAn internal focus design contributes to fast autofocus speeds and the minimum focus distance of 1.5' and easier handling as the lens maintains its overall length.\u003c\/p\u003e\n\u003cp\u003eA rounded seven-blade diaphragm contributes to a pleasing bokeh quality when employing selective focus techniques.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":42719081431207,"sku":"GC35-SELP18105G","price":720.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0603\/4083\/0375\/files\/7437407813799-A_a232dec4-ff61-4647-8d53-e87e692920f4.jpg?v=1777613152"},{"product_id":"sony-a7r-mark-iv-a-body","title":"Sony A7R Mark IVA Body","description":"\u003cp\u003eThe Sony A7R Mark IVA Body is a powerhouse of features capable of shooting stunning, ultra-high resolution images. With 61 megapixels and 15 stops of dynamic range, this full frame mirrorless camera is designed to deliver exceptional image quality in any lighting condition. It can also shoot high speed continuous burst up to 10 frames per second and has impressive autofocus capabilities including Eye AF, Real-time Tracking, and Animal Eye AF.\u003c\/p\u003e\n\u003cp\u003eIt also features a 3.69 million dot OLED electronic viewfinder, 5-axis in body stabilization, dual card slots (SD \u0026amp; CFexpress), USB Type C port for fast file transfers, and Wi-Fi\/Bluetooth connectivity. Whether you need the versatility of a full frame camera, or just want to take your photography skills to the next level, the Sony A7R Mark IV A Body is a great choice. With its impressive features and stellar performance, this mirrorless camera is ready to help you capture stunning images for years to come.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e61MP Exmor R BSI CMOS Sensor and BIONZ X Image Processor\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eFeaturing a back-illuminated design, the full-frame 61MP Exmor R CMOS sensor works with the BIONZ X image processor to offer impressively high-resolution stills and video while minimizing noise, improving speed, and achieving a wide 15-stop dynamic range. This sensor structure works with a gapless on-chip lens design and an anti-reflection coating, as well as eliminating the optical low-pass filter, to improve light collection and enhance detail. Also, the copper wiring layer dramatically improves data transmission speed for creating 14-bit, high-resolution 61MP stills with a native sensitivity range from ISO 100-32000, which can be further expanded to ISO 50-102400. Also, it enables internal UHD 4K video recording with a wide 14-stop dynamic range using either the full width of the full-frame sensor or an APS-C-sized area. The BIONZ X processor also works in conjunction with a high-speed front-end LSI to realize faster processing times along with the ability to capture this impressive 15-stop dynamic range with smooth tonal rendering.\u003c\/p\u003e\n\u003cp\u003eThe sensor and processor combination also avails fast continuous shooting at up to 10 fps at full resolution, for up to 68 consecutive frames, with full-time AF\/AE.\u003c\/p\u003e\n\u003cp\u003e \u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFast Hybrid AF System\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eAn updated Fast Hybrid AF system now employs a combination of 567 phase-detection points, which cover approximately 99.7% of the height and 74% of the width of the frame, along with 425 contrast-detection areas for reliable and quick autofocus and subject tracking performance. This focusing system also achieves especially quick speed and reliable tracking, as well as enhanced low-light focusing response down to -3 EV. The use of phase-detection points also enables the use of A-mount lenses via the optional LA-EA3 or LA-EA1 lens mount adapters with full continuous AF\/AE tracking compatibility.\u003c\/p\u003e\n\u003cp\u003eThe apt focus system also lends itself to a variety of focusing functions for refined accuracy, including Lock-on AF, which maintains focus on moving subjects throughout the use of a configurable frame that is set over the desired moving subject and Expand Flexible Spot, which employs neighbouring focus points to retain focus on moving subjects even if the originally selected point loses focus. Additionally, Eye AF can be used to base focus on recognized human and animal subjects' eyes for portraits and is available in both AF-S and AF-C modes, for both stills and video. Autofocus can also be used in conjunction with the Focus Magnifier function for critical focus when homing in on minute subject details. The rear touchscreen can also be used for Touch Focus control, and a Touchpad Focus Control mode lets you use the rear screen intuitively while keeping your eye on the viewfinder.\u003c\/p\u003e\n\u003cp\u003e \u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e5-Axis SteadyShot INSIDE Image Stabilization\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003ePacked into the robust a7R IV is a 5.5-stop effective 5-axis SteadyShot INSIDE image stabilization system that compensates for five different types of camera shake encountered during handheld shooting of stills and video. This allows users to confidently use any lens, even adapted lenses, for critical imaging without encountering blur from camera shake.\u003c\/p\u003e\n\u003cp\u003eFor long focal lengths, the system will correct for pitch and yaw adjustments. Macro and high-magnification imagery, on the other hand, will benefit from the inclusion of horizontal and vertical shift compensation. All shooting styles will get usage out of the roll compensation. All 5 axes of stabilization will function at all times, even when used with third-party lenses and adapters or lenses with built-in optical stabilization.\u003c\/p\u003e\n\u003cp\u003e \u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePixel Shift Multi Shooting\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThis unique compositing mode allows you to achieve even greater resolution than the 61MP sensor affords. Working in conjunction with the sensor-shift image stabilization, this mode shifts the sensor while making 16 consecutive exposures in order to acquire approximately 240.8MP of information for greater colour accuracy and detail than possible with a single exposure, along with an impressive image size of 19,008 x 12,672-pixels. These files can then be merged together during post-production by using the Sony Imaging software suite.\u003c\/p\u003e\n\u003ch3\u003e\u003cbr\u003e\u003c\/h3\u003e\n\u003ch3\u003eOther Camera Features\u003c\/h3\u003e\n\u003cp\u003eA Rating function lets you assign star values, from 1-5 to images in-camera for faster editing and sorting at home during post-production.\u003c\/p\u003e\n\u003cp\u003eAn advanced 1200-zone evaluative exposure metering sensor delivers consistent and accurate results using multi-segment, centre-weighted, or spot metering modes.\u003c\/p\u003e\n\u003cp\u003eHighlight and Average metering modes help avoid blown-out highlights and provide stable auto-exposure, respectively.\u003c\/p\u003e\n\u003cp\u003eAnti-flicker shooting automatically recognizes and times the shutter action to minimize the flicker effect for more consistent results on still images.\u003c\/p\u003e\n\u003cp\u003ePicture Effect modes: Posterization (Color), Posterization (B\/W), Pop Color, Retro Photo, Partial Color (R\/G\/B\/Y), High\u003c\/p\u003e\n\u003cp\u003eContrast Monochrome, Toy Camera (Normal\/Cool\/Warm\/Green\/Magenta), and Soft High-Key.\u003c\/p\u003e\n\u003cp\u003eCreative Style modes: Standard, Vivid, Neutral, Clear, Deep, Light, Portrait, Landscape, Sunset, Night Scene, Autumn Leaves, Black \u0026amp; White, Sepia, Style Box (1-6), (Contrast (-3 to +3 steps), Saturation (-3 to +3 steps), Sharpness (-3 to +3 steps).\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":42720049954983,"sku":"GC35-ILCE7RM4A","price":3598.11,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0603\/4083\/0375\/products\/1640094359_1645238.jpg?v=1769000533"},{"product_id":"sony-e-11mm-f18-lens","title":"Sony E 11mm F1.8 Lens","description":"\u003cp\u003e\u003ciframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/9hX7NlngUMI\" title=\"Introducing E 11mm F1.8 | Sony | Lens\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen\u003e\u003c\/iframe\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eSleek and Speedy Super-Wide\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eFeaturing an especially sleek and lightweight design, the Sony E 11mm f\/1.8 is also among the widest APS-C lenses, offering a 16.5mm equivalent focal length along with a bright f\/1.8 design. Perfect for selfie-style vlogging, architectural subjects, and landscape shooting, this lens's lightweight, portable design also makes it a go-to choice for travel and walkaround recording applications.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eOptical Design\u003c\/b\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eUltra-wide-angle prime offers a 16.5mm equivalent focal length, making it a versatile option for subjects ranging from architecture to landscapes, as well as handheld vlogging needs.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eBright f\/1.8 maximum aperture is ideal for shallow depth of field shooting and also excels in low-light conditions.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eOptical design offers impressive sharpness across the frame and also contributes to high clarity by reducing colour fringing and a variety fo aberrations.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eRounded 7-blade diaphragm contributes a smooth and natural bokeh quality\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cb\u003eRefined Focusing Performance\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eLinear Motor system uses two separate motors to provide quick, quiet, and precise autofocus and tracking performance. This design also contributes to more natural, intuitive Linear Response manual focus control and an AF\/MF switch is located on the lens barrel for quick focus mode switching.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eInternal focusing design offers more responsive focusing performance and maintains a consistent overall lens length during operation.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eSuitable for close-up shooting, the minimum focusing distance is 4.7\" with a 0.2x maximum magnification when using manual focus, or 5.9\" with a 0.13x magnification when using autofocus.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eSmooth Motion Optics (SMO) suppresses focus breathing to help maintain compositional accuracy when changing focus. This lens is also compatible with the Breathing Compensation function in select Alpha cameras.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cb\u003ePetite Design and Intuitive Handling\u003c\/b\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eDust- and moisture-resistant design suits working in inclement conditions.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eCustomisable focus hold button on the lens barrel for intuitive tactile control and rapid access to select settings.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eWhen paired with a camera featuring Active Mode stabilisation, the ultra-wide focal length works perfectly to produce stable shots while walking, along with a pleasing balance of subject and background in the frame when used at arm's length.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eLens measures 2.3\" long and weighs 6.4 oz, making it a great portable choice that's well-suited to the sleeker size of APS-C bodies.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":42720745193639,"sku":"GC35-SEL11F18","price":651.12,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0603\/4083\/0375\/files\/7438344061095-A_c116e4c5-4204-4510-855a-eaee974934a8.jpg?v=1777613148"},{"product_id":"sony-fe-24-70mm-f28-gm-ii-lens","title":"Sony FE 24-70mm F2.8 GM II Lens","description":"\u003ch3\u003eSony FE 24-70mm F2.8 GM II Lens\u003c\/h3\u003e\n\u003cp\u003e\u003ciframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/jaEpnYN8_y4\" title=\"Sony 24-70mm F\/2.8 GM II Lens!! 📸 Should you buy it? Review \u0026amp; Test by Georges Cameras\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen\u003e\u003c\/iframe\u003e\u003c\/p\u003e\n\u003cp\u003eA refined take on the fast standard zoom, the Sony FE 24-70mm f\/2.8 GM II is not only smaller and lighter than the previous generation, it also features a variety of optical, focusing, and handling upgrades, catering to both photo and video applications, that make this the most well-rounded G Master zoom to date.\u003c\/p\u003e\n\u003ch3\u003eG Master Image Quality\u003c\/h3\u003e\n\u003cp\u003eDesigned to rival the primes, this zoom's optics have been revamped to provide even greater resolution, clarity, and bokeh quality.\u003c\/p\u003e\n\u003cp\u003eBright f\/2.8 constant aperture allows users to capture images in dim lighting conditions and with a shallow depth of field.\u003c\/p\u003e\n\u003cp\u003eTwo ED (extra-low dispersion) and two Super ED elements effectively suppress chromatic aberrations and colour fringing for greater clarity and colour fidelity.\u003c\/p\u003e\n\u003cp\u003eFive aspherical elements, including two extreme aspherical elements (XA), minimise spherical aberrations, distortion, and also reduce 'onion ring' bokeh.\u003c\/p\u003e\n\u003cp\u003eNano AR Coating II controls flare and ghosting with support from a new optical design that reduces internal reflections.\u003c\/p\u003e\n\u003cp\u003eAn 11-blade aperture diaphragm helps create smooth, circular bokeh at all aperture settings.\u003c\/p\u003e\n\u003ch3\u003eFaster AF and Floating Focus Mechanism\u003c\/h3\u003e\n\u003cp\u003eFaster focusing performance, improved close-up shooting, and enhanced control are all benefits of the redesigned focusing system.\u003c\/p\u003e\n\u003cp\u003eFour XD (extreme dynamic) Linear Motors contribute to greatly improved focusing performance, compared to the DDSSM system of the predecessor, including faster, quieter, and more precise AF that's ideal for both photo and stills.\u003c\/p\u003e\n\u003cp\u003eFaster AF means improved focusing when working with fast-moving subjects; support is available for shooting at up to 30 fps, full AF is maintained even when shooting stopped down, and focus tracking is possible even when changing the zoom position.\u003c\/p\u003e\n\u003cp\u003eFloating focusing mechanism helps maintain image quality throughout the focusing range, which is especially important considering the impressive close-up performance of this lens: minimum focusing distance of 8.3\" at the 24mm position or 11.8\" at the 70mm position and a maximum magnification of 0.32x at the 70mm position.\u003c\/p\u003e\n\u003cp\u003eInternal focusing design promotes snappier, more responsive focusing performance and also maintains the overall lens length during operation.\u003c\/p\u003e\n\u003ch3\u003eImproved Control and Video Capabilities\u003c\/h3\u003e\n\u003cp\u003eJust as camera design has grown to appeal to both photo and video shooters, this lens has also been updated with a series and attributes that specifically appeal to video shooters' needs.\u003c\/p\u003e\n\u003cp\u003eFocus breathing, focus shift, and axial shift during zooming have all been minimised to prevent unwanted movements and angle of view variations for greater compositional accuracy during recording.\u003c\/p\u003e\n\u003cp\u003eSupports the Breathing Compensation function in select cine-line and Alpha cameras.\u003c\/p\u003e\n\u003cp\u003eThe XD Linear Motors are also especially quiet to better enable the use of AF during video recording.\u003c\/p\u003e\n\u003cp\u003eLinear Response MF provides natural, intuitive manual focus control.\u003c\/p\u003e\n\u003cp\u003eManual aperture ring can be de-clicked for silent operation and the zoom smoothness can be adjusted depending on the desired torque.\u003c\/p\u003e\n\u003ch3\u003eCompact, Lightweight, and Robust Design\u003c\/h3\u003e\n\u003cp\u003eAmong the smallest and lightest f\/2.8 standard zooms available, this lens doesn't lose sight of its professional attributes and also remains a weather-sealed, durable lens for use in trying working conditions.\u003c\/p\u003e\n\u003cp\u003eApproximately 22% lighter and 18% smaller than its predecessor, this zoom is a highly portable and versatile option for a huge variety of shooting applications.\u003c\/p\u003e\n\u003cp\u003eNow fit with a manual aperture ring, tactile exposure control is possible. This ring can be de-clicked for smooth and silent iris pulls or it can be locked in the 'A' position for camera-based aperture switching.\u003c\/p\u003e\n\u003cp\u003eTwo programmable focus hold buttons and a focus mode switch for intuitive focus control.\u003c\/p\u003e\n\u003cp\u003eZoom smoothness switch for changing between Smooth and Tight zoom ring torque.\u003c\/p\u003e\n\u003cp\u003eHybrid construction uses both metal and plastic components to maximise both durability and a low weight design.\u003c\/p\u003e\n\u003cp\u003eDust- and moisture-resistant design includes rubber gaskets at each seam and a rubber ring sealing the lens mount for ensured use when working in inclement weather conditions.\u003c\/p\u003e\n\u003cp\u003eFront lens element has a fluorine coating that repels water, oil, and other contaminants and makes the lens easier to clean.\u003c\/p\u003e\n\u003ch3\u003eKey Features:\u003c\/h3\u003e\n\u003cp\u003eFull-Frame | f\/2.8 to f\/22\u003c\/p\u003e\n\u003cp\u003eFast Standard Zoom\u003c\/p\u003e\n\u003cp\u003e22% Lighter, 18% Smaller than Previous\u003c\/p\u003e\n\u003cp\u003eFour XD Linear AF Motors, Floating Focus\u003c\/p\u003e\n\u003cp\u003eAperture De-Click and Lock Switches\u003c\/p\u003e\n\u003cp\u003eZoom Smoothness Switch\u003c\/p\u003e\n\u003cp\u003eXA and Super ED Elements\u003c\/p\u003e\n\u003cp\u003eNano AR Coating II and Fluorine Coating\u003c\/p\u003e\n\u003cp\u003eDust and Moisture-Resistant Construction\u003c\/p\u003e\n\u003cp\u003eRounded 11-Blade Diaphragm\u003c\/p\u003e\n\u003ch3\u003eWhat's in the Box:\u003c\/h3\u003e\n\u003cp\u003eSony FE 24-70mm F2.8 GM II Lens\u003c\/p\u003e\n\u003cp\u003eALC-F82S 82mm Front Lens Cap\u003c\/p\u003e\n\u003cp\u003eALC-R1EM Rear Lens Cap\u003c\/p\u003e\n\u003cp\u003eALC-SH168 Lens Hood\u003c\/p\u003e\n\u003cp\u003eLens Case\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":42720745947303,"sku":"GC35-SEL2470GM2","price":2395.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0603\/4083\/0375\/files\/7438344224935-A_1ed53126-674e-4d46-9e32-605298d9c363.jpg?v=1777613177"},{"product_id":"sony-fe-70-200mm-f2-8-gm-m2-lens","title":"Sony FE 70-200mm F2.8 GM M2 Lens","description":"\u003ch3\u003eSony FE 70-200mm F2.8 GM M2 Lens\u003c\/h3\u003e\n\u003cp\u003e\u003ciframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/VKyL6gy0_RI\" title=\"Sony 70-200mm F2.8 GM II - WARNING, it's SHARP!\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen\u003e\u003c\/iframe\u003e\u003c\/p\u003e\n\u003cp\u003eSony's FE 70-200mm f\/2.8 GM OSS II takes the classic fast zoom and elevates performance to a whole new level. This lens builds upon the best parts of the original and makes them even better while simultaneously reducing weight by 29%-making this lens the lightest in its class. Sony has also given this lens a brand-new AF system that promises up to four times the speed and has made plenty of optical optimisations that will appeal to video shooters, including improvements to focus breathing and focus shift. Whether you shoot portraits, sports, landscapes, or video, the 70-200mm f\/2.8 will get the job done.\u003c\/p\u003e\n\u003ch3\u003eImproved Optical Performance\u003c\/h3\u003e\n\u003cp\u003eA hallmark of the G Master line is outstanding optical performance with both high sharpness and smooth bokeh. Using a new design, the FE 70-200mm f\/2.8 GM OSS II promises corner-to-corner sharpness across the entire zoom range-even when shooting wide open at f\/2.8. Along with that, a newly designed 11-blade aperture helps create soft, pleasing bokeh.\u003c\/p\u003e\n\u003cp\u003eFast f\/2.8 constant aperture allows users to capture images in dim lighting conditions and with a shallow depth of field.\u003c\/p\u003e\n\u003cp\u003eTwo ED (extra-low dispersion) and two Super ED elements, including one aspherical ED element, effectively suppress chromatic and spherical aberrations.\u003c\/p\u003e\n\u003cp\u003eTwo aspherical lenses, including one extreme aspherical lens (XA), minimise distance-related aberrations and also reduce 'onion ring' bokeh.\u003c\/p\u003e\n\u003cp\u003eNano AR Coating II controls flare and ghosting with support from a new optical design that reduces internal reflections.\u003c\/p\u003e\n\u003cp\u003eAn 11-blade aperture diaphragm helps create smooth, circular bokeh at all aperture settings.\u003c\/p\u003e\n\u003cp\u003eTaking cues from their cinema division, Sony has optimised the 70-200mm II for video. Changes include a dramatic reduction of focus breathing and focus shift, improved autofocus performance, and a Linear Response MF system to ensure consistent, natural-feeling operation. Full-time Direct Manual Focus (DMF) also makes it easy to make quick adjustments using the focus ring while in AF modes.\u003c\/p\u003e\n\u003cp\u003eThe exterior design of the lens also sees some big changes. One clear example is the addition of a physical aperture ring that was not present on its predecessor. Users will be able to de-click this ring at the flip of a switch for smooth iris control during shooting. This provides shooters with independent controls for focus, zoom, and iris.\u003c\/p\u003e\n\u003ch3\u003eFast Autofocus and Reliable Image Stabilisation\u003c\/h3\u003e\n\u003cp\u003eAmong the biggest improvements with the 70-200mm II is a vastly superior autofocus system. Now comprised of 4 XD Linear motors, the lens now performs up to four times faster. Focus tracking while zooming sees its own specific improvement of around 30% when compared to the previous model. Users will also enjoy high-speed continuous shooting at up to 30 fps with AF and video will benefit from the near-silent operation.\u003c\/p\u003e\n\u003cp\u003eAn advanced Optical SteadyShot image stabilisation system will ensure sharp images while shooting handheld at even the longest focal lengths. Multiple modes are available, including standard, panning, and a new Mode 3 for moving subjects.\u003c\/p\u003e\n\u003ch3\u003eProfessional Design and Durability\u003c\/h3\u003e\n\u003cp\u003eBeing designed for professional use, the 70-200mm II has been ruggedised with advanced weather sealing. The weight has also been reduced by approximately 29%, to just under 1 kg, making this model among the lightest in its class. Optics have also been designed for balance with an internal zoom mechanism, minimising front heaviness to provide a more ergonomic centre of gravity.\u003c\/p\u003e\n\u003cp\u003eOther features of the physical design include three programmable focus hold buttons, all located in 90-degree increments, for more tactile control over select settings in both landscape and portrait orientation. Users also have a removable tripod foot for added stability on support systems.\u003c\/p\u003e\n\u003cp\u003eFocus range limiter switch will optimise performance and improve AF speed and responsiveness in certain shooting scenarios.\u003c\/p\u003e\n\u003cp\u003eZoom ring torque has been optimised.\u003c\/p\u003e\n\u003cp\u003eIris lock switch prevents users from accidentally moving the aperture ring to or from the auto aperture position.\u003c\/p\u003e\n\u003cp\u003eFront lens element has a fluorine coating that repels water, oil, and other contaminants and makes the lens easier to clean.\u003c\/p\u003e\n\u003cp\u003eIncluded lens hood features a locking button and a filter window for easier adjustment of variable filters (e.g. polarisers, ND).\u003c\/p\u003e\n\u003ch3\u003eTeleconverter Compatibility\u003c\/h3\u003e\n\u003cp\u003eThe FE 70-200mm f\/2.8 GM OSS II is compatible with Sony's optional FE 1.4x and 2.0x teleconverters. These teleconverters can be used while still retaining full autofocus capabilities. When used, the 1.4x and 2.0x teleconverters will provide effective focal lengths and apertures of 98-280mm f\/4 and 140-400mm f\/5.6, respectively.\u003c\/p\u003e\n\u003ch3\u003eKey Features:\u003c\/h3\u003e\n\u003cp\u003eE-Mount Lens\/Full-Frame Format\u003c\/p\u003e\n\u003cp\u003eAperture Range: f\/2.8 to f\/22\u003c\/p\u003e\n\u003cp\u003e29% Weight Reduction from Previous Model\u003c\/p\u003e\n\u003cp\u003eFour XD Linear AF Motors; 4x Faster AF\u003c\/p\u003e\n\u003cp\u003eOne XA \u0026amp; One Aspherical Elements\u003c\/p\u003e\n\u003cp\u003eTwo ED Elements \u0026amp; Two Super ED Elements\u003c\/p\u003e\n\u003cp\u003eNano AR Coating II\u003c\/p\u003e\n\u003cp\u003eOptical Steady Shot Image Stabilisation\u003c\/p\u003e\n\u003cp\u003eDust and Moisture-Resistant Construction\u003c\/p\u003e\n\u003cp\u003eEleven-Blade Circular Diaphragm\u003c\/p\u003e\n\u003ch3\u003eWhat's in the Box:\u003c\/h3\u003e\n\u003cp\u003eSony FE 70-200mm F2.8 GM M2 Lens\u003c\/p\u003e\n\u003cp\u003eLens Hood for FE 70-200mm f\/2.8 GM OSS II Lens\u003c\/p\u003e\n\u003cp\u003eALC-F77S 77mm Front Lens Cap\u003c\/p\u003e\n\u003cp\u003eALC-R1EM Rear Lens Cap\u003c\/p\u003e\n\u003cp\u003eSoft Case\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":42720746668199,"sku":"GC35-SEL70200GM2","price":2778.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0603\/4083\/0375\/files\/7438344487079-A_b691a248-89a5-492b-ae92-201258f7b0dd.jpg?v=1777613181"},{"product_id":"sony-fe-16-35mm-f4-pz-g-lens","title":"Sony FE 16-35mm F4 PZ G Lens","description":"\u003ch3\u003eSony FE 16-35mm F4 PZ G Lens\u003c\/h3\u003e\n\u003cp\u003e\u003ciframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/t9UidBrlsSs\" title=\"Introducing FE PZ 16-35mm  F4 G | Sony | Lens\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen\u003e\u003c\/iframe\u003e\u003c\/p\u003e\n\u003cp\u003eA compact design with superb optics and a power zoom function makes the Sony PZ 16-35mm f\/4 G an ideal choice for all types of creators, whether that means you shoot video, stills, or both. This ultra-wide lens is among the lightest in its class and the constant f\/4 aperture strikes an ideal balance that is bright enough for available-light shooting while remaining portable for all-day shoots.\u003c\/p\u003e\n\u003ch3\u003eOptimised for Video\u003c\/h3\u003e\n\u003cp\u003eA perfect companion for content creators, this lens's key features are ideal for video applications, including Power Zoom, suppressed focusing breathing, and versatile focus handling, along with a well-balanced design that performs well when mounted on a gimbal or drone or used handheld:\u003c\/p\u003e\n\u003cp\u003eThe electronically controlled Power Zoom mechanism enables making smooth zooms during takes, with control possible via the lens body or from select camera bodies.\u003c\/p\u003e\n\u003cp\u003ePower Zoom can be used in conjunction with Sony camera's Clear Image Zoom function, which can further extend the effective reach by up to 2x while maintaining near original image quality. If the lens's zoom speed is set to Slow, and the zoom control is performed remotely from the camera body, the zooming transition will be seamless from optical zoom to Clear Image Zoom.\u003c\/p\u003e\n\u003ch3\u003eOptical Design\u003c\/h3\u003e\n\u003cp\u003eWide-angle zoom design covers ultra-wide to standard wide focal lengths and a constant f\/4 maximum aperture offers consistency and a strong balance between brightness and a compact design.\u003c\/p\u003e\n\u003cp\u003eTwo Advanced Aspherical (AA) elements and one aspherical element help achieve high sharpness and suppress distortion and spherical aberrations.\u003c\/p\u003e\n\u003cp\u003eSuper ED and ED elements promote greater clarity and colour accuracy by reducing chromatic aberrations.\u003c\/p\u003e\n\u003cp\u003eOne ED Aspherical element further contributes to impressive image quality by correcting for a variety of aberrations.\u003c\/p\u003e\n\u003cp\u003eSpecial attention has been given to achieve consistent and sharp performance throughout the zoom and focus ranges for maximum versatility.\u003c\/p\u003e\n\u003cp\u003eRounded seven-blade diaphragm contributes a smooth bokeh quality.\u003c\/p\u003e\n\u003ch3\u003eVersatile Focusing Performance\u003c\/h3\u003e\n\u003cp\u003eAn XD Linear Motor system uses two separate motors to provide quick, quiet, and precise autofocus and tracking performance. This design also contributes to more natural, intuitive Linear Response manual focus control and an AF\/MF switch is located on the lens barrel for quick focus mode switching.\u003c\/p\u003e\n\u003cp\u003eInternal focusing design offers more responsive focusing performance and maintains a consistent overall lens length during operation.\u003c\/p\u003e\n\u003cp\u003eSuitable for close-up shooting, the minimum focusing distance at the 16mm position is 11\" and, at the 35mm position, is 9.4\" with a 0.23x maximum magnification.\u003c\/p\u003e\n\u003ch3\u003ePortable Design, Intuitive Handling\u003c\/h3\u003e\n\u003cp\u003eAs a G lens, this 16-35mm f\/4 prioritises compactness and sports a lightweight design while still managing impressive optical performance and notable f\/4 constant maximum aperture. The lens is also weather-sealed and features an intuitive design for easy operability, making it a versatile wide-angle go-to lens for hybrid shooters and content creators.\u003c\/p\u003e\n\u003cp\u003eImpressively lightweight and sleek design suits everyday handheld use and is ideal for travel applications.\u003c\/p\u003e\n\u003cp\u003eDust- and moisture-resistant design suits working in inclement conditions and a fluorine coating has also been applied to the front element to resist dust, oils, and fingerprints, and to also make cleaning the front element easier.\u003c\/p\u003e\n\u003cp\u003eIntegrated Power Zoom control on lens barrel for simple focal length adjustment. When used on select Sony cameras, Power Zoom can also be used via on-camera controls.\u003c\/p\u003e\n\u003ch3\u003eKey Features:\u003c\/h3\u003e\n\u003cp\u003eE-Mount Lens\/Full-Frame Format\u003c\/p\u003e\n\u003cp\u003eAperture Range: f\/4 to f\/22\u003c\/p\u003e\n\u003cp\u003ePower Zoom Mechanism; Internal Zoom\u003c\/p\u003e\n\u003cp\u003eSuper ED, ED, and Aspherical Elements\u003c\/p\u003e\n\u003cp\u003eDual XD Linear AF Motors\u003c\/p\u003e\n\u003cp\u003eSuppressed Focus Breathing\u003c\/p\u003e\n\u003cp\u003ePhysical Aperture Ring; De-Click Switch\u003c\/p\u003e\n\u003cp\u003eFluorine Coating, Weather-Sealed Design\u003c\/p\u003e\n\u003cp\u003eRounded 7-Blade Diaphragm\u003c\/p\u003e\n\u003ch3\u003eWhat's in the Box:\u003c\/h3\u003e\n\u003cp\u003eSony FE 16-35mm F4 PZ G Lens\u003c\/p\u003e\n\u003cp\u003eALC-F72S 72mm Front Lens Cap\u003c\/p\u003e\n\u003cp\u003eALC-R1EM Rear Lens Cap\u003c\/p\u003e\n\u003cp\u003eALC-SH172 Lens Hood\u003c\/p\u003e\n\u003cp\u003eLens Case\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":42720746799271,"sku":"GC35-SELP1635G","price":989.72,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0603\/4083\/0375\/files\/7438344585383-A_c42a2670-59e5-4c07-b1ed-92ab00a226e5.jpg?v=1777613148"},{"product_id":"sony-a7r-v-mirrorless-digital-camera-body-only","title":"Sony A7R V Mirrorless Digital Camera - Body Only","description":"\u003ch3\u003eSony A7R V Mirrorless Digital Camera - Body Only\u003c\/h3\u003e\n\u003cp\u003eCombining resolution and precision, the Sony a7R V is the mirrorless camera designed for those who crave detail. Featuring a 61MP full-frame sensor, all-new AI-based autofocus system with advanced subject recognition, 8K video recording, and 8-stop image stabilisation, the fifth-generation a7R is reliable and well-rounded for both photography and video applications.\u003c\/p\u003e\n\u003cp\u003eFeaturing a back-illuminated design, this full-frame 61MP Exmor R CMOS sensor offers a mixture of incredible resolution with high clarity, low noise, and a wide 15-stop dynamic range. The sensor's structure promotes impressive image quality and a copper wiring layer dramatically improves data transmission speed for creating 14-bit, high-resolution 61MP stills with a native sensitivity range from ISO 100-32000, which can be further expanded to ISO 50-102400.\u003c\/p\u003e\n\u003ch3\u003eImproved Processing Engine\u003c\/h3\u003e\n\u003cp\u003eA new BIONZ XR processing engine offers up to 8x greater processing performance compared to previous generations, which enables faster overall performance, impressive image quality with wide sensitivity and dynamic ranges, and more fluent processing that's capable of handling a bevy of AI tasks and intelligent AF alongside imaging processes. This processing system also reduces rolling shutter and other motion distortions for clean rendering of moving subjects.\u003c\/p\u003e\n\u003cp\u003eIn terms of shooting speeds, the sensor and processor enable up to 10 fps shooting, at full resolution with a mechanical shutter, for up to 583 consecutive compressed raw frames, with full-time AF\/AE. If shooting JPEG only, more than 1000 frames can be recorded in a single burst.\u003c\/p\u003e\n\u003ch3\u003eUpdated 5-Axis Image Stabilisation\u003c\/h3\u003e\n\u003cp\u003eUpdated for the a7R V, the in-body image stabilisation system has been revised to support up to 8 stops of camera shake compensation. This 5-axis stabilisation system combines a high-performance gyro sensor with an optimised algorithm for more precise shake control and improved communication between the camera body and lens.\u003c\/p\u003e\n\u003cp\u003eAdditionally, specifically for video, there is also an Active IS mode that adds even more precise stabilisation methods for even smoother footage straight out of camera. Also, this digital stabilisation system has been updated with a new algorithm that offers the best stabilisation performance when paired with select OSS-enabled lenses.\u003c\/p\u003e\n\u003ch3\u003ePixel Shift Multi Shooting\u003c\/h3\u003e\n\u003cp\u003eThis unique compositing mode allows you to achieve even greater resolution than the 61MP sensor affords. Working in conjunction with the sensor-shift image stabilisation, this mode shifts the sensor while making 16 consecutive exposures in order to acquire approximately 240.8MP of information for greater colour accuracy and detail than possible with a single exposure, along with an impressive image size of 19,008 x 12,672-pixels. These files can then be merged together during post-production by using the Sony Imaging software suite.\u003c\/p\u003e\n\u003ch3\u003eAccurate Exposure and Colour\u003c\/h3\u003e\n\u003cp\u003eNew auto-exposure algorithm can detect skin area in faces in order to more accurately balance exposures for portraits. This AE method is approximately 20% more reliable, even in backlit or direct sunlight situations, or even when the subject is not directly facing the camera.\u003c\/p\u003e\n\u003cp\u003eDeep learning technology, along with external visible light and IR sensors, also contributes to more accurate colour reproduction and auto white balance processing.\u003c\/p\u003e\n\u003ch3\u003eAI Processing Unit\u003c\/h3\u003e\n\u003cp\u003eUsing dedicated processing, the a7R V's autofocus is greatly benefitted by more intelligent subject tracking and recognition capabilities along with the reliable hybrid AF system Alpha cameras are known for. Real-time Recognition AF works with seven different selectable target types:\u003c\/p\u003e\n\u003cp\u003eHuman, which tracks body and head positions for accurate portraits. Real-time Eye AF performance has also been improved by 60% thanks to the human pose estimation capabilities.\u003c\/p\u003e\n\u003cp\u003eAnimal, Bird, and Animal\/Bird modes are now 40% more accurate for tracking and recognising a variety of animal types. Recognition of these subjects includes dogs, cats, birds and more, with the ability to pinpoint focus on eyes and recognise animal bodies and heads.\u003c\/p\u003e\n\u003cp\u003eInsect recognition offers even finer performance with the ability to detect the head or entire insect subject.\u003c\/p\u003e\n\u003cp\u003eCar\/Train and Airplane recognition means the camera can detect the front part of a train, nose of an airplane, or easily detect the entire fast-moving subject.\u003c\/p\u003e\n\u003cp\u003eReal-time Tracking benefits from AI-based subject recognition for following moving subjects, making it particularly well-suited to sports and action subjects. Also, Human pose estimation allows the camera to distinguish between multiple people and maintain focus on the targeted subject; even if someone crosses in front, the camera maintains focus on the key person.\u003c\/p\u003e\n\u003ch3\u003eAdvanced Fast Hybrid AF\u003c\/h3\u003e\n\u003cp\u003eCovering 79% of the full-frame image area, or 100% of the APS-C cropped area, a Fast Hybrid AF system incorporates a dense 693 phase-detection point grid for quick and precise focusing in a variety of lighting conditions with sensitivity down to -4 EV. This focusing system is available for use in all recording modes, to benefit both video and stills applications.\u003c\/p\u003e\n\u003cp\u003eFull-time DMF (Direct Manual Focus) enables using the lens's focus ring for manual focus control at any time, making it easier to switch focus to a different subject even when working with AF.\u003c\/p\u003e\n\u003cp\u003eFor photographic moving subjects, this AF system keeps up with the top 10 fps continuous shooting speeds, offering full-time AF tracking between each consecutive frame.\u003c\/p\u003e\n\u003cp\u003eIn-camera Focus Bracketing is possible, with the ability to record up to 299 frames with sequentially shifted focus points for creating composite images during post-production with greater-than-possible depth of field.\u003c\/p\u003e\n\u003ch3\u003eAF During Video Recording\u003c\/h3\u003e\n\u003cp\u003eReal-time Eye AF is fully supported during video recording, for subject detection and tracking of human, animal, and bird eyes while shooting.\u003c\/p\u003e\n\u003cp\u003eFocus Map is a unique way of visualising depth of field and functions in a similar way to peaking with a colourful overlay of the scene that indicates which parts of the scene are in front of and behind the focus point depending on the chosen aperture.\u003c\/p\u003e\n\u003cp\u003eA feature carried over from the FX6 digital cine camera, AF Assist lets you intuitively switch over to manual focus control for adjusting focus position when working with AF. This is a quick way to shift selective focus between various subjects in a scene while recording.\u003c\/p\u003e\n\u003ch3\u003e8K 24p and 4K 60p Support\u003c\/h3\u003e\n\u003cp\u003eMaking use of the high-resolution sensor and fast processing capabilities, UHD 8K 24p and UHD 4K 60p XAVC HS 10-bit video recording is possible using the full width of the sensor with full pixel readout for impressive sharpness and realism.\u003c\/p\u003e\n\u003cp\u003eIf using a Super 35 crop, full pixel readout recording is possible at up to UHD 4K at frame rates up to 30p or 6.2K oversampling can be used for greater sharpness and detail.\u003c\/p\u003e\n\u003ch3\u003eRecording Flexibility\u003c\/h3\u003e\n\u003cp\u003eThe a7R V employs a pair of codecs to suit different workflows: XAVC HS, which uses HEVC\/H.265 encoding to retain more detail at smaller bitrates and XAVC S-I, which is an intraframe codec for consistent performance and quality at higher bitrates.\u003c\/p\u003e\n\u003cp\u003eIf recording in Full HD, high-speed, 120 fps recording enables 4x and 5x slow-motion movie recording with the frame rate playback set to either 30p or 24p.\u003c\/p\u003e\n\u003cp\u003eNo recording time limit allows for unlimited clip lengths and the camera's physical design features an improved heat-dissipating structure to promote longer possible recording times.\u003c\/p\u003e\n\u003ch3\u003eAdvanced Colour Control\u003c\/h3\u003e\n\u003cp\u003eS-Cinetone can be used to deliver distinct colours and healthy-looking skin tone rendering that matches the FX9, FX6, a1, and a7S III cameras and is based on technology from the professional Cinema Line cameras, such as the VENICE. This colour profile offers natural mid-tones, soft colours, and especially well-controlled highlights.\u003c\/p\u003e\n\u003cp\u003eAffording extensive customisable colour and gamma controls, the you can adjust the gamma, black level, knee, colour level, and more. Also, users can use the same S-Log2 Gamma Curve that is found on high end Sony Cinema cameras that squeezes up to 1300% more dynamic range into the video signal then traditional REC709, for increased post-production flexibility.\u003c\/p\u003e\n\u003cp\u003eHLG (Hybrid Log-Gamma) support is also available, along with the BT.2020 colour space, for recording within a wide colour gamut and, in addition to S-Log2, S-Log3 is also available for producing a 15+-stop dynamic range with increased grading control in the shadow to mid-tone regions of the image.\u003c\/p\u003e\n\u003ch3\u003eKey Features:\u003c\/h3\u003e\n\u003cp\u003e61MP Full-Frame Exmor R BSI CMOS Sensor\u003c\/p\u003e\n\u003cp\u003eBIONZ XR \u0026amp; AI Processing Unit\u003c\/p\u003e\n\u003cp\u003eAI-Based Real-Time Tracking AF System\u003c\/p\u003e\n\u003cp\u003e8K 24p, 4K 60p, FHD 120p 10-Bit Video\u003c\/p\u003e\n\u003cp\u003e4K 16-Bit Raw Output; S-Log3\/S-Cinetone\u003c\/p\u003e\n\u003cp\u003e9.44m-Dot EVF with 120 fps Refresh Rate\u003c\/p\u003e\n\u003cp\u003e3.2\" 4-Axis Multi-Angle Touchscreen LCD\u003c\/p\u003e\n\u003cp\u003e10 fps Shooting with AF\/AE Tracking\u003c\/p\u003e\n\u003cp\u003e8-Stop 5-Axis Image Stabilisation\u003c\/p\u003e\n\u003cp\u003eDual CFexpress Type A\/SD Card Slots\u003c\/p\u003e\n\u003ch3\u003eWhat's in the Box:\u003c\/h3\u003e\n\u003cp\u003eSony A7R V Mirrorless Digital Camera - Body Only\u003c\/p\u003e\n\u003cp\u003eNP-FZ100 Battery (2280mAh)\u003c\/p\u003e\n\u003cp\u003eBC-QZ1 Battery Charger\u003c\/p\u003e\n\u003cp\u003eALC-B1EM Body Cap for E-Mount Cameras\u003c\/p\u003e\n\u003cp\u003eUSB Type-C to Type-A Cable\u003c\/p\u003e\n\u003cp\u003eCable Protector\u003c\/p\u003e\n\u003cp\u003eShoulder Strap\u003c\/p\u003e\n\u003cp\u003eAccessory Shoe Cap\u003c\/p\u003e\n\u003cp\u003eEyepiece Cup\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":42841725436071,"sku":"GC35-ILCE7RM5B","price":4373.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0603\/4083\/0375\/files\/GC35-ILCE7RM5B_1_d09bc7f7-cd2e-4c58-b4a2-2fe18ca4e67d.jpg?v=1781064607"},{"product_id":"sony-e-20-70mm-sony-e-mount","title":"Sony 20-70mm F4 G Lens - Sony E Mount","description":"\u003cp\u003e\u003ciframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/FIOfW7tUXi4\" title=\"Introducing FE 20-70mm F4 G | Sony | Lens\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen\u003e\u003c\/iframe\u003e\u003c\/p\u003e\n\u003cp\u003eA groundbreaking standard zoom lens for everyday use, the ultra-wide\u003cstrong\u003e Sony 20-70mm F4 G Lens - Sony E Mount\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003espans a popular and versatile range of focal lengths in a compact and lightweight form. Designed to accommodate new trends in shooting styles popular among vloggers and content creators, this ultra-wide to portrait-length zoom provides excellent edge-to-edge sharpness and outstanding image quality for all your imaging needs. Offering an expansive field of view to suit selfie, landscape, cityscape, and other wide-angle applications, this lens also offers fast, precise, and quiet autofocus performance as well as excellent close-up performance at all focal lengths.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003ch2 class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003eSony G Lens Image Quality\u003c\/h2\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\nDesigned for demanding visual creators, this ultra-wide zoom offers no compromises regarding image quality, autofocus performance, or movie-making functionality.\u003cbr\u003e\n\u003cul\u003e\n\u003cli\u003eEngineered for use with full-frame Sony E-mount mirrorless cameras, the lens's constant f\/4 maximum aperture maintains consistent illumination throughout the entire zoom range.\u003c\/li\u003e\n\u003cli\u003eFeatures a combination of three ED elements, two AA elements, one ED aspherical element, and one standard aspherical element to effectively eliminate chromatic and spherical aberrations while also rendering excellent edge-to-edge sharpness and color fidelity.\u003c\/li\u003e\n\u003cli\u003eRounded 9-blade aperture provides deep, soft bokeh.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e\u003cstrong\u003eEnhanced Autofocus and Video Capabilities\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003eOffering an enhanced feature set for both still photography and videography, the FE 20-70mm f\/4 G lens delivers fast focusing performance, improved tracking, and a series of attributes specifically designed for videographers.\u003cbr\u003e\n\u003cul\u003e\n\u003cli\u003eTwo XD (extreme dynamic) linear motors provide smooth, silent, and precise autofocus performance as well as improved tracking performance for photos and videos.\u003c\/li\u003e\n\u003cli\u003eInternal focusing system maintains the overall length of the lens and does not rotate the lens barrel while focusing, enhancing the use of circular polarizers and variable ND filters.\u003c\/li\u003e\n\u003cli\u003eUpdated optical design effectively eliminates focus breathing, focus shift, and axial shift to prevent unwanted movements and angle of view variations during movie recording.\u003c\/li\u003e\n\u003cli\u003eAperture ring with On\/Off click switch and iris lock switch prevents the aperture ring from being accidentally moved between the f\/4 and f\/22 settings.\u003c\/li\u003e\n\u003cli\u003eOptimized for filming, the lens supports active mode image stabilization and micro-step aperture control for smooth and seamless video capture.\u003c\/li\u003e\n\u003cli\u003eTwo programmable focus hold buttons and a focus mode switch for intuitive focus control.\u003c\/li\u003e\n\u003cli\u003eMinimum focusing distance of 9.8\" with excellent close-up performance at all focal lengths.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e\u003cstrong\u003eHandling and Design\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003eCompact and lightweight, this highly-versatile ultra-wide standard zoom offers a unique and expansive field of view for everyday shooting.\u003cbr\u003e\n\u003cul\u003e\n\u003cli\u003eHybrid construction uses both metal and plastic components to maximize both durability and a low weight design.\u003c\/li\u003e\n\u003cli\u003eFluorine coating on front lens element repels water, dust, fingerprints, and other contaminants while also making it easier to clean the front of the lens.\u003c\/li\u003e\n\u003cli\u003eDust and moisture-resistant design includes a rubber ring to seal the lens mount for working in inclement weather conditions.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":43039401377959,"sku":"GC35-SEL2070G","price":1281.12,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0603\/4083\/0375\/files\/7556499210407-A_292838f7-235c-4efa-8d72-588a093f16ba.jpg?v=1777613153"},{"product_id":"sony-a7-iv-mirrorless-digital-camera-body-only","title":"Sony a7 IV Mirrorless Digital Camera (Body Only)","description":"\u003ch3\u003eSony a7 IV Mirrorless Digital Camera (Body Only)\u003c\/h3\u003e\n\u003cp\u003eAn all-arounder that pushes beyond basic, the Sony a7 IV does double duty with strong stills and video performance. An advanced hybrid mirrorless camera, the a7 IV has the resolution and AF performance that appeals to photographers along with robust 4K 60p video recording for filmmakers and content creators.\u003c\/p\u003e\n\u003ch3\u003e33MP Exmor R BSI CMOS Sensor\u003c\/h3\u003e\n\u003cp\u003eNewly developed 33MP Exmor R BSI CMOS full-frame sensor features a back-illuminated design that promotes high clarity, low noise, and vivid colour rendering. This design benefits working in low-light conditions and works in conjunction with a broad sensitivity range of ISO 100-51200. The sensor's design also achieves an impressive dynamic range of approximately 15 stops and files can be recorded in raw, JPEG, or the 10-bit HEIF format.\u003c\/p\u003e\n\u003ch3\u003eBIONZ XR Processor\u003c\/h3\u003e\n\u003cp\u003eUsing the flagship-class BIONZ XR engine, high-speed image processing capabilities are available for fast continuous shooting, 4K video recording, and advanced AF tracking performance. The quick processing also helps to reduce rolling shutter and other motion distortions for clean rendering of moving subjects.\u003c\/p\u003e\n\u003cp\u003eIn terms of shooting speeds, the sensor and processor enable up to 10 fps shooting, using either the mechanical or electronic shutter and with AF\/AE enabled. Also, the buffer permits recording up to 828 consecutive uncompressed raw + JPEG frames when using a CFexpress Type A card.\u003c\/p\u003e\n\u003ch3\u003e4K 60p Video Recording in 10-Bit\u003c\/h3\u003e\n\u003cp\u003eMaking full use of the high-resolution 33MP sensor and fast processing capabilities, UHD 4K 24p\/60p XAVC HS 10-bit recording is possible using the full width of the sensor, offering 7K oversampling for impressive sharpness and realism.\u003c\/p\u003e\n\u003cp\u003eThere is also oversampled 4K recording, via a 4.6K capture area, with a Super 35 crop, that offers UHD 4K output up to 60p in 10-bit.\u003c\/p\u003e\n\u003cp\u003eNo recording time limit allows for unlimited clip lengths and the camera's physical design features an improved heat-dissipating structure to promote longer possible recording times; longer than one hour of continuous 4K 60p 10-bit 4:2:2 recording, for example.\u003c\/p\u003e\n\u003cp\u003eThe a7 IV employs a pair of codecs to suit different workflows: XAVC HS, which uses HEVC\/H.265 encoding to retain more detail at smaller bitrates and XAVC S-I, which is an intraframe codec for consistent performance and quality at bitrates up to 600 Mb\/s.\u003c\/p\u003e\n\u003ch3\u003eS-Cinetone, S-Log3, and Other Colour and Gamma Controls\u003c\/h3\u003e\n\u003cp\u003eS-Cinetone can be used to deliver distinct colours and healthy-looking skin tone rendering that matches the FX9 and FX6 cameras, along with the a1 and a7S III, and is based on technology from the professional Cinema Line cameras, such as the VENICE. This colour profile offers natural mid-tones, soft colours, and especially well-controlled highlights.\u003c\/p\u003e\n\u003cp\u003eHLG (Hybrid Log-Gamma) support permits recording within a wide colour gamut for producing HDR-ready content directly from the camera.\u003c\/p\u003e\n\u003cp\u003eS-Log3 is also available for producing a 15+-stop dynamic range with increased grading control in the shadow to mid-tone regions of the image.\u003c\/p\u003e\n\u003ch3\u003eAI-Based Autofocus\u003c\/h3\u003e\n\u003cp\u003eCovering approximately 94% of the image area, a Fast Hybrid AF system incorporates 759 phase-detection points for quick and precise focusing in a variety of lighting conditions with sensitivity down to -4 EV. This focusing system is available for use in all recording modes, to benefit both video and stills applications.\u003c\/p\u003e\n\u003ch3\u003eReal-time Tracking and Real-time Eye AF\u003c\/h3\u003e\n\u003cp\u003eBorrowing from the flagship AF system, the a7 IV has tuned tracking and subject detection capabilities that lock onto subjects quickly and refines focus accurately on recognised eyes and faces of subjects:\u003c\/p\u003e\n\u003cp\u003eReal-time Tracking is an AI-based subject recognition system that recognises colour, pattern, and subject distance information for high accuracy and focusing speed.\u003c\/p\u003e\n\u003cp\u003eBeyond just tracking subjects, Real-time Eye AF fine-tunes the focusing accuracy and recognises human, animal, and bird's eyes for critical sharpness. Real-time Eye AF even maintains focus on a subject's eye when they leave and re-enter the frame, allowing for working in more spontaneous shooting situations.\u003c\/p\u003e\n\u003ch3\u003eAF During Video Recording and Additional Focusing Modes\u003c\/h3\u003e\n\u003cp\u003eReal-time Eye AF is fully supported during video recording, for subject detection and tracking of human, animal, and bird eyes while shooting.\u003c\/p\u003e\n\u003cp\u003eFor more control over how focus shifts appear during recording, seven-step AF transition speeds and five-step AF subject shift sensitivity controls let you refine how quickly focus shifts from point to point and how smoothly focusing shifts occur.\u003c\/p\u003e\n\u003cp\u003eFocus Map is a unique way of visualising depth of field and functions in a similar way to peaking with a colourful overlay of the scene that indicates which parts of the scene are in front of and behind the focus point depending on the chosen aperture.\u003c\/p\u003e\n\u003cp\u003eA feature carried over from the FX6 digital cine camera, AF Assist lets you intuitively switch over to manual focus control for adjusting focus position when working with AF. This is a quick way to shift selective focus between various subjects in a scene while recording.\u003c\/p\u003e\n\u003ch3\u003eAdvanced External Flash Control\u003c\/h3\u003e\n\u003cp\u003eSuiting working with flash while photographing fast-moving subjects, P-TTL flash metreing is possible in between each exposure when working with lo, mid, or even hi-speed continuous shooting modes. This helps to maintain stable illumination if making low-light bursts and greatly benefits working in changing light or low-light conditions. The updated flash control system also helps to reduce flash trigger lag, uses the camera's AWB information for natural colour rendering, and supports adjusting select flash and transmitter units directly from the camera's interface.\u003c\/p\u003e\n\u003ch3\u003eWireless Connectivity and Streaming\u003c\/h3\u003e\n\u003cp\u003eBuilt-in Wi-Fi enables the remote camera control and instant sharing of imagery to mobile devices for direct sharing online, and support for both 2.4 and 5 GHz bands also enables wireless tethered shooting support. This connectivity also provides remote camera control.\u003c\/p\u003e\n\u003cp\u003eUse of the Imaging Edge mobile app is benefitted by Bluetooth to maintain a reliable connection between the camera and mobile device.\u003c\/p\u003e\n\u003cp\u003eSupports Visual Story for easy cloud-based deliver of photos and videos immediately after shooting.\u003c\/p\u003e\n\u003ch3\u003eSony a7 IV | USB Webcam and Streaming\u003c\/h3\u003e\n\u003cp\u003eLive streaming is possible directly from the camera simply by connecting the camera to a computer or compatible mobile device via USB, allowing the camera's video and audio capabilities to be used for live social media and video conferencing.\u003c\/p\u003e\n\u003cp\u003e4K 15p, FHD 60p\/30p, and HD 30p recording settings are available and there are also internal Creative Look and Soft Skin effects for a refined image quality straight from the camera.\u003c\/p\u003e\n\u003cp\u003eInternal recording is supported to a memory card while live streaming.\u003c\/p\u003e\n\u003cp\u003eUVC and UAC standards are supported for improved picture and sound quality during streaming.\u003c\/p\u003e\n\u003ch3\u003eKey Features:\u003c\/h3\u003e\n\u003cp\u003e33MP Full-Frame Exmor R CMOS BSI Sensor\u003c\/p\u003e\n\u003cp\u003eUp to 10 fps Shooting, ISO 100-51200\u003c\/p\u003e\n\u003cp\u003e4K 60p Video in 10-Bit, S-Cinetone\u003c\/p\u003e\n\u003cp\u003e3.68m-Dot EVF with 120 fps Refresh Rate\u003c\/p\u003e\n\u003cp\u003e3\" 1.03m-Dot Vari-Angle Touchscreen LCD\u003c\/p\u003e\n\u003cp\u003e759-Pt. Fast Hybrid AF, Real-time Eye AF\u003c\/p\u003e\n\u003cp\u003eFocus Breathing Compensation\u003c\/p\u003e\n\u003cp\u003e5-Axis SteadyShot Image Stabilisation\u003c\/p\u003e\n\u003cp\u003eCreative Looks and Soft Skin Effect\u003c\/p\u003e\n\u003cp\u003e4K 15p UVC\/UAC Streaming via USB Type-C\u003c\/p\u003e\n\u003ch3\u003eWhat's in the Box:\u003c\/h3\u003e\n\u003cp\u003eSony a7 IV Mirrorless Digital Camera (Body Only)\u003c\/p\u003e\n\u003cp\u003eSony NP-FZ100 Battery (2280mAh)\u003c\/p\u003e\n\u003cp\u003eAC Adapter\u003c\/p\u003e\n\u003cp\u003eSony ALC-B1EM Body Cap\u003c\/p\u003e\n\u003cp\u003eShoulder Strap\u003c\/p\u003e\n\u003cp\u003eAccessory Shoe Cap\u003c\/p\u003e\n\u003cp\u003eEyepiece Cup\u003c\/p\u003e\n\u003cp\u003eUSB Type-C to Type-A Cable\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":43148043911335,"sku":"GC35-ILCE7M4B","price":2998.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0603\/4083\/0375\/products\/sonya7iv.png?v=1769000534"},{"product_id":"sony-fe-50mm-f1-4-gm-lens","title":"Sony FE 50mm F1.4 GM Lens","description":"\u003cp\u003e\u003ciframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/kXEKQHdxdmA\" title=\"Sony 50mm F1.4 GM Lens: First Look and Hands on Overview with Miguel Quiles!\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen\u003e\u003c\/iframe\u003e\u003c\/p\u003e\n\u003cp\u003eOffering the latest in lens technology, the Sony FE 50mm f\/1.4 GM Lens is designed with sophisticated elements and advanced optics to provide uncompromising image quality for still and video shooters alike. A member of the esteemed G Master lens family, this versatile normal-length prime provides a natural field of view, allowing you to create memorable images to last a lifetime. An excellent choice for everyday use, this lens also includes a fast and precise autofocus system in a lightweight and compact design making it convenient to take with you everywhere you go.\u003c\/p\u003e\n\n\u003ch2\u003eG Master Resolution and Bokeh\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cp\u003eTwo XA (extreme aspherical) elements minimize aberrations and distortions while also providing outstanding resolution and sharpness.\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003eOne ED (extra-low dispersion) glass element effectively eliminates chromatic aberration and color fringing to produce a high degree of clarity and color accuracy.\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003eApplied to specific elements, a Nano AR Coating II greatly reduces reflective light to decrease ghosting and flare for increased contrast and color accuracy in strong lighting conditions.\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003eBright f\/1.4 maximum aperture provides a very shallow depth of field for pleasing background blur when using selective focus techniques.\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003eIdeal for portraits, a circular 11-blade aperture produces deep and dreamy bokeh.\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003eBeyond depth of field control and pleasing bokeh, the lens's f\/1.4 aperture also allows for handheld shooting in low-light conditions.\u003c\/p\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eHigh-Performance Autofocus\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cp\u003eMaximizing the advantages of the latest camera bodies, two XD Linear Motors provide quick, quiet, and precise autofocus and subject tracking performance. Designed to enhance control for both still and movies, this design also provides natural manual focus control when desired. Located on the lens barrel, an AF\/MF switch enables tactile control for these settings.\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003eInternal focusing design offers more responsive focusing performance and maintains a consistent overall lens length during operation.\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003eMinimum autofocusing distance of 16\" allows for dynamic close-up images.\u003c\/p\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eControls and Functions\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cp\u003eNew for Sony primes, an iris lock switch prevents the aperture ring from being accidentally moved. This switch can also be unlocked allowing the aperture ring to rotate seamlessly and silently.\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003eBenefitting video applications, an easy-to-read aperture ring with f-stop engraving can be quickly de-clicked on the lens barrel for smooth and silent aperture control.\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003eTwo focus hold buttons are featured on the lens barrel for intuitive control and rapid access to select settings.\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003eTactile in its design, a Linear Response manual focus ring provides fine linear focus control.\u003c\/p\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eCompact and Durable Design\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cp\u003eDespite its wide f\/1.4 maximum aperture, complex optical design, and inclusion of a high-performance AF system, this lens still manages to be compact and lightweight for everyday use, measuring 3.1 x 3.7\" and weighing just 18 oz.\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003eMeant for use in challenging conditions, this lens features dust and moisture-resistant construction. All seams are sealed, buttons and switches have silicone rubber gaskets, and a rubber ring seals the lens mount.\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003eFluorine coating on the front element repels water, oil, fingerprints, and contaminates while also making the lens easy to clean.\u003c\/p\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":43184388440231,"sku":"GC35-SEL50F14GM","price":1821.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0603\/4083\/0375\/files\/7603070664871-A_3d5c6eff-05bb-49b0-8afc-5af1e13480ac.jpg?v=1777613171"},{"product_id":"sony-a6700-body-only-black","title":"Sony a6700 Body Only - Black","description":"\u003ch3\u003eSony a6700 Body Only - Black\u003c\/h3\u003e\n\u003cp\u003eA compact synthesis of Sony's Cinema Line innovations, α-series still-image rendering quality, and advancements in AI-based recognition technology, the a6700 Mirrorless Camera puts powerful and versatile imaging capabilities into the hands of ambitious content creators. Powered-up by its combo of the latest 26.0MP back-illuminated Exmor R CMOS sensor and the BIONZ XR processor, the camera nevertheless weighs less than its predecessor, resulting in a mobile workhorse capable of an unstrained 11 fps continuous stills capture or stress-free UHD 4K video oversampled from a 6K resolution, making it a formidable multi-tool for the multi-hyphenate creative.\u003c\/p\u003e\n\u003ch3\u003e26.0MP Exmor R CMOS Sensor and BIONZ XR Processor\u003c\/h3\u003e\n\u003cp\u003eThe Sony a6700's advanced imaging system is powered by the 26MP APS-C Exmor R CMOS sensor and BIONZ XR processor, a combination introduced in the FX30 Digital Cinema Camera that is capable of 10-bit UHD 4K imagery at up to 120 fps or a top continuous shooting rate of 11 fps with AF and AE and up to 59 compressed raw still images in bursts. The introduction of the back-illuminated structure to the camera's sensor gives it a higher resolution without sacrificing sensitivity. With an ISO range of 100-32000 that's expandable to ISO50-102400 when shooting stills, the camera boasts low-light performance with minimal noise and more than 14 stops of dynamic range.\u003c\/p\u003e\n\u003ch3\u003eCinematic Video in UHD 4K\u003c\/h3\u003e\n\u003cp\u003eAlong with its powerful sensor and processor, the Sony a6700 brings a strong suite of professional video features from its Cinema Line series to everyday content creators and aspiring filmmakers.\u003c\/p\u003e\n\u003cp\u003eFull pixel readout from the 6K sensor creates high-quality UHD 4K video, with approximately 2.4x the data required for 4K video, minimising moiré and aliasing.\u003c\/p\u003e\n\u003cp\u003eUHD 4K recording is possible with frame rates up to 120p and full HD recording up to 240p, using full 1:1 pixel readout without binning.\u003c\/p\u003e\n\u003cp\u003eRecord in 10-bit 4:2:2 using advanced XAVC HS and XAVC S-I formats for consistent performance and quality at bitrates up to 600 Mb\/s.\u003c\/p\u003e\n\u003cp\u003eRecord for more than two hours in 4K 30p, or more than 40 minutes at 4K 60p on a 128GB card.\u003c\/p\u003e\n\u003cp\u003eSlow \u0026amp; Quick (S\u0026amp;Q) mode allows shooters to capture 4K video at specified steps between 1-120 fps and Full HD between 1-240 fps, depending on the format. These settings will allow you to slow down action as well as speed up a slow-moving scene.\u003c\/p\u003e\n\u003cp\u003eS-Cinetone can be used to deliver distinct colours and healthy-looking skin tone rendering that is based on technology from the professional Cinema Line cameras, such as the VENICE. This colour profile offers natural mid-tones, soft colours, and especially well-controlled highlights.\u003c\/p\u003e\n\u003cp\u003eThe S-Log3 and S-Gamut3.Cine Gamma Curves allow for more than 14 stops of dynamic range and for increased post-production flexibility, including matching video from other Sony Cinema Line cameras.\u003c\/p\u003e\n\u003cp\u003eCreative Looks can be baked into the recorded footage to create a specific mood during recording and minimise the need for editing.\u003c\/p\u003e\n\u003cp\u003eUser-created LUTs and presets can be set for accurately monitoring footage or previewing a specific look during shooting and can be applied to the camera's monitor, EVF, or HDMI output.\u003c\/p\u003e\n\u003cp\u003eThe camera supports instant time-lapse settings with framerate, recording, light, and interval customisation.\u003c\/p\u003e\n\u003ch3\u003eAI-Powered Autofocus and Image Stabilisation\u003c\/h3\u003e\n\u003cp\u003eThe Sony a6700's AI Processing Unit brings a host of enhanced capabilities to the camera's autofocus and image stabilisation systems, ensuring smooth handling and clarity no matter the shooting conditions. The camera's 759 phase detection points in stills mode and 495 points in video mode, covering 93% of the image area, are enhanced with AI-powered subject recognition performance and real-time tracking. Other autofocus features include focus bracketing in up to 299 images with sequentially-shifted focus points, focus accuracy in low light down to EV -3.0, focus breathing compensation, autofocus assist, focus mapping, and focus peaking during autofocus.\u003c\/p\u003e\n\u003ch3\u003eVlog-Friendly AI-Enhanced Framing\u003c\/h3\u003e\n\u003cp\u003eAdditionally, the AI Processing Unit recognises and tracks subjects when recording video, seamlessly auto-cropping to maintain the subject in a prominent position in the frame and lending ease to otherwise difficult camerawork. This tracking can be custom located within the frame and adjusted for speed and sensitivity, all at the touch of a finger.\u003c\/p\u003e\n\u003ch3\u003eImage Stabilisation\u003c\/h3\u003e\n\u003cp\u003eThe camera's pixel-level 5-axis optical image stabilisation system, which compensates for five different types of camera shake encountered during handheld shooting of stills and video, is algorithmically optimised for precision detection and control down to a single pixel. The AI Processing Unit also improves communication between the body and the lens, providing more stable framing before shooting. This allows users to confidently use any lens, even adapted lenses, for critical imaging without encountering blur from camera shake.\u003c\/p\u003e\n\u003ch3\u003eAdvanced Rendering\u003c\/h3\u003e\n\u003cp\u003eFor stills-shooters, the a6700 offers a wide range of colour renderings and compressions for optimal image quality and storage management, led by the introduction of the High Efficiency Image File (HEIF) format, available here in 4:2:0 and 4:2:2 options. Users also have the choice between Compressed and Lossless Compressed options when shooting raw. The AI Processing Unit also helps to achieve better exposure results in Auto mode, achieving a 20% increase in reliability over the a6600 according to manufacturer testing, with applicable algorithmic adjustments made for skin tone, backlit situations, and white balance. The same Creative Looks presets available in video are also available when shooting stills, allowing additionally for user-defined configurations with eight adjustable parametres. For optimal viewing of stills when tethered to select monitors and televisions, the a6700 now offers a stills-designed Hybrid Log-Gamma mode that delivers accurate dynamic range in 10-bit HEIF format.\u003c\/p\u003e\n\u003ch3\u003eKey Features:\u003c\/h3\u003e\n\u003cp\u003e26MP Exmor R APS-C BSI CMOS Sensor\u003c\/p\u003e\n\u003cp\u003eBIONZ XR Image Processor\u003c\/p\u003e\n\u003cp\u003eUHD 4K 120p \/ FHD 240p \/ 10-Bit 4:2:2\u003c\/p\u003e\n\u003cp\u003eUp to 11-fps Shooting, ISO 100-32000\u003c\/p\u003e\n\u003cp\u003e5-Axis Pixel-Level Image Stabilisation\u003c\/p\u003e\n\u003cp\u003eReal-Time Tracking AF for Stills \u0026amp; Video\u003c\/p\u003e\n\u003cp\u003e759-Point Phase Detection, 93% Coverage\u003c\/p\u003e\n\u003cp\u003eS-Log3, S-Gamut3, S-Cinetone, User LUTs\u003c\/p\u003e\n\u003cp\u003eInternal Mic + Inputs, USB Streaming\u003c\/p\u003e\n\u003cp\u003e3\" 1.03m-Dot Vari-Angle LCD Touchscreen\u003c\/p\u003e\n\u003ch3\u003eWhat's in the Box:\u003c\/h3\u003e\n\u003cp\u003eSony a6700 Body Only - Black\u003c\/p\u003e\n\u003cp\u003eNP-FZ100 Battery (2280mAh)\u003c\/p\u003e\n\u003cp\u003eALC-B1EM Body Cap for E-Mount Cameras\u003c\/p\u003e\n\u003cp\u003eShoulder Strap\u003c\/p\u003e\n\u003cp\u003eAccessory Shoe Cap\u003c\/p\u003e\n\u003cp\u003eEyepiece Cup\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":43387303002279,"sku":"GC35-ILCE6700B","price":2124.18,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0603\/4083\/0375\/files\/a67001.webp?v=1769000523"},{"product_id":"fe-70-200mm-macro-f4-g-lens","title":"Sony FE 70-200mm Macro F4 G OSS II Lens","description":"\u003cp\u003e\u003ciframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/U4vD89VxYkQ\" title=\"New Sony A6700 + FE 70-200mm Macro F4 G Lens - REVIEW\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen\u003e\u003c\/iframe\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003eSony has revolutionised their classic, workhorse telephoto zoom lens with the \u003cstrong\u003eFE 70-200mm Macro F4 G OSS II\u003c\/strong\u003e. This ground breaking addition to Sony's E-mount lens line-up delivers outstanding image quality, optimal autofocus speed and accuracy, and remarkable macro performance throughout its entire focal range. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003eIt offers unparalleled versatility when it comes to capturing different types of subjects, from sports and wildlife to close-up shots. With its superior G Lens image quality, excellent speed and tracking AF capabilities, and unique macro capabilities (1:2), the lens offers photographers an incredibly portable yet powerful tool for creating stunning photos on the go. This lens is sure to be a must-have for any photographer looking to capture extraordinary images.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan data-mce-fragment=\"1\"\u003eFeatures\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003eAcclaimed G Lens rendering plus outstanding close-up performance\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003efast AF maximises camera high-speed performance\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003eMovie performance designed for refined imagery\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003eTop-class optical performance with compatible teleconverters\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003eImpressive portability, mobility, operability and reliability\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":43387307262119,"sku":"GC35-SEL70200G2","price":1922.26,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0603\/4083\/0375\/files\/7681240137895-A_4dee4588-5e97-454d-b17b-de08e5da2fca.jpg?v=1777613162"},{"product_id":"sony-fe-16-35mm-f2-8-gm-ii","title":"Sony FE 16-35mm F2.8 GM II Lens","description":"\u003ch3\u003eSony FE 16-35mm F2.8 GM II Lens\u003c\/h3\u003e\n\u003cp\u003e\u003ciframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/Qxwt_e_xZLY\" title=\"Introducing FE 16-35mm F2.8 GM II | Sony | α Lens\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen\u003e\u003c\/iframe\u003e\u003c\/p\u003e\n\u003cp\u003eCombining G Master performance with the lightest and smallest form factor in its class, Sony rounds out its trinity of f\/2.8 G Master zoom lenses with its latest wide-angle offering for video and stills shooters, the FE 16-35mm f\/2.8 GM II Lens, which boasts a variety of optical, focusing, and handling upgrades.\u003c\/p\u003e\n\u003ch3\u003eG Master Image Quality\u003c\/h3\u003e\n\u003cp\u003eDesigned to rival the primes, this zoom's optics have been revamped to provide even greater resolution, clarity, and bokeh quality.\u003c\/p\u003e\n\u003cp\u003eBright f\/2.8 constant aperture allows users to capture images in dim lighting conditions and with a shallow depth of field.\u003c\/p\u003e\n\u003cp\u003eOne Super ED (extra-low dispersion) and Two ED elements effectively suppress chromatic aberrations and colour fringing for greater clarity and colour fidelity.\u003c\/p\u003e\n\u003cp\u003eFive aspherical elements, including three extreme aspherical elements (XA), minimise spherical aberrations, distortion, and also reduce 'onion ring' bokeh.\u003c\/p\u003e\n\u003ch3\u003eFaster AF and Floating Focus Mechanism\u003c\/h3\u003e\n\u003cp\u003eFaster focusing performance, improved close-up shooting, and enhanced control are all benefits of the redesigned focusing system.\u003c\/p\u003e\n\u003cp\u003eFour XD (extreme dynamic) linear motors contribute to greatly improved focusing performance, compared to the DDSSM system of the predecessor, including faster, quieter, and more precise AF that's ideal for both video and stills.\u003c\/p\u003e\n\u003cp\u003eFaster AF means improved focusing when working with fast-moving subjects; support is available for shooting at up to 30 fps, full AF is maintained even when shooting stopped down, and focus tracking is possible even when changing the zoom position.\u003c\/p\u003e\n\u003cp\u003eFloating focusing mechanism helps maintain image quality throughout the focusing range, which is especially important considering the impressive close-up performance of this lens: minimum focusing distance of 8.6\" and a maximum magnification of 0.32x across the entire zoom range.\u003c\/p\u003e\n\u003cp\u003eInternal focusing design promotes snappier, more responsive focusing performance and maintains the same centre of gravity during lens extension and retraction.\u003c\/p\u003e\n\u003ch3\u003eImproved Control and Video Capabilities\u003c\/h3\u003e\n\u003cp\u003eJust as camera design has grown to appeal to both photo and video shooters, this lens has also been updated with a series and attributes that specifically appeal to video shooters' needs.\u003c\/p\u003e\n\u003cp\u003eFocus breathing, focus shift, and axial shift during zooming have all been minimised to prevent unwanted movements and angle of view variations for greater compositional accuracy during recording.\u003c\/p\u003e\n\u003cp\u003eSupports the Breathing Compensation function in select cine-line and Alpha cameras.\u003c\/p\u003e\n\u003cp\u003eLinear Response MF provides natural, intuitive manual focus control.\u003c\/p\u003e\n\u003cp\u003eManual aperture ring can be de-clicked for silent operation and the zoom smoothness can be adjusted depending on the desired torque.\u003c\/p\u003e\n\u003ch3\u003eCompact, Lightweight, and Robust Design\u003c\/h3\u003e\n\u003cp\u003eThe smallest and lightest f\/2.8 wide-angle zoom in its class, this lens doesn't lose sight of its professional attributes and remains a weather-sealed, durable lens for use in trying working conditions.\u003c\/p\u003e\n\u003cp\u003eApproximately 20% lighter and 10% smaller than its predecessor, this zoom is a highly portable and versatile option for a huge variety of shooting applications.\u003c\/p\u003e\n\u003cp\u003eNow fit with a manual aperture ring, tactile exposure control is possible. This ring can be de-clicked for smooth and silent iris pulls or it can be locked in the 'A' position for camera-based aperture switching.\u003c\/p\u003e\n\u003cp\u003eTwo programmable focus hold buttons and a focus mode switch for intuitive focus control.\u003c\/p\u003e\n\u003cp\u003eHybrid construction uses both metal and plastic components to maximise both durability and a low weight design.\u003c\/p\u003e\n\u003cp\u003eDust- and moisture-resistant design includes rubber gaskets at each seam and a rubber ring sealing the lens mount for ensured use when working in inclement weather conditions.\u003c\/p\u003e\n\u003cp\u003eFront lens element has a fluorine coating that repels water, oil, and other contaminants and makes the lens easier to clean.\u003c\/p\u003e\n\u003ch3\u003eKey Features:\u003c\/h3\u003e\n\u003cp\u003eFull-Frame | f\/2.8 to f\/22\u003c\/p\u003e\n\u003cp\u003eFast Wide-Angle Zoom\u003c\/p\u003e\n\u003cp\u003e20% Lighter, 10% Smaller than Previous\u003c\/p\u003e\n\u003cp\u003eFour XD Linear AF Motors, Floating Focus\u003c\/p\u003e\n\u003cp\u003eAperture De-Click and Lock Switches\u003c\/p\u003e\n\u003cp\u003eZoom Smoothness Switch\u003c\/p\u003e\n\u003cp\u003eXA and Super ED Elements\u003c\/p\u003e\n\u003cp\u003eFluorine Coating\u003c\/p\u003e\n\u003cp\u003eDust and Moisture-Resistant Construction\u003c\/p\u003e\n\u003ch3\u003eWhat's in the Box:\u003c\/h3\u003e\n\u003cp\u003eSony FE 16-35mm F2.8 GM II Lens\u003c\/p\u003e\n\u003cp\u003eALC-F82S 82mm Front Lens Cap\u003c\/p\u003e\n\u003cp\u003eALC-R1EM Rear Lens Cap\u003c\/p\u003e\n\u003cp\u003eALC-SH177 Lens Hood\u003c\/p\u003e\n\u003cp\u003ePadded Case with Strap\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":43440286236839,"sku":"GC35-SEL1635GM2","price":2799.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0603\/4083\/0375\/files\/7694395965607-A_17f525bb-28a1-4ec9-a776-80519bc4f4ac.jpg?v=1777613176"},{"product_id":"sony-a7c-ii-mirrorless-camera-with-bonus-shooting-grip","title":"Sony a7C II Mirrorless Camera","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta name=\"uuid\" content=\"uuid1txQZ7PWQMfB\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-preserver-spaces=\"true\"\u003eThe\u003c\/span\u003e\u003cstrong\u003e\u003cspan data-preserver-spaces=\"true\"\u003e Sony a7C II Mirrorless Camera\u003c\/span\u003e\u003c\/strong\u003e\u003cspan data-preserver-spaces=\"true\"\u003e is a compact, versatile, Full-frame mirrorless camera with an incredible 33MP resolution. The popular mirrorless body is available in either black or silver making.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eFeatures\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e• 33 megapixel full-frame CMOS sensor\u003c\/p\u003e\n\u003cp\u003e• Advanced BIONZ XR processor\u003c\/p\u003e\n\u003cp\u003e• 15 stop dynamic range\u003c\/p\u003e\n\u003cp\u003e• Stay focused with Real-time tracking\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eConsistent accurate exposure and colour\u003c\/h3\u003e\n\u003cp\u003eThe new high-powered BIONZ XR processing engine works with an advanced AE algorithm to detect the skin area of faces and adjust exposure accordingly for both stills\u003cbr\u003eand movies. This achieves consistent exposure control even in challenging shooting conditions when the subject is backlit, in shadow or over-illuminated in direct sunlight.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eAchieve a cinematic look, with ease\u003c\/h3\u003e\n\u003cp\u003eThe advanced BIONZ XR processing engine delivers up to 8 times faster processing power than its predecessor. It minimises processing latency while boosting movie and still image processing power.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eAI Processing chip\u003c\/h3\u003e\n\u003cp\u003eWith its innovative AI Processing unit, the A7C II can accurately recognise human movement. The human pose estimation technology uses a skeleton-based model, enabling it to precisely recognise not just eyes but also body and head positions. It can even lock on and track a subject facing away from the camera or with their face partially obscured\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eWide-area, high-density AF offers speed and precision\u003c\/h3\u003e\n\u003cp\u003eThe A7C II achieves notably improved AF performance through the immense processing speed and power of the BIONZ XR engine and updated algorithms. It uses 759 phase-detection points in a high-density array that cover approximately 94% of the image area when shooting stills, enabling it to recognise your subject even when they only occupy a small area of the frame.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eControls for smooth, efficient shooting\u003c\/h3\u003e\n\u003cp\u003eThe A7C II features a new Still\/Movie\/S\u0026amp;Q dial, allowing fast, independent selection. Its conveniently located next to the mode dial, which can then be used to easily select the exposure mode and other key settings for each shooting mode.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eAdvanced 5-axis and 7.0 step image stabilization\u003c\/h3\u003e\n\u003cp\u003eHandheld shooting for stills got even better, thanks to the A7C II’s high-precision image stabilization unit, advanced gyro sensors and optimised image stabilization algorithms that effectively correct camera shake, achieving 7.0-step stabilization. Compatible lenses with built-in image stabilization combined with improved synchronisation between the body and lens to provide even more stable framing.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eCreators’ App\u003c\/h3\u003e\n\u003cp\u003eConnect your A7C II to your smart device to control the camera, and transfer images or videos. Use the app to start recording videos or as a monitor to check framing and focus. Videos captured vertically will be imported in vertical format and ready for sharing on social media. \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eLive-stream\u003c\/h3\u003e\n\u003cp\u003eConnect the camera to any Windows or Mac computer to begin conference calls or to stream on your favourite social media platform. The A7C II supports UAC and UVC protocols, which transfers audio and video simultaneously, eliminating the need for a separate microphone.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Black","offer_id":43440290594983,"sku":"GC35-ILCE7CM2B","price":2771.0,"currency_code":"AUD","in_stock":true},{"title":"Silver","offer_id":51596872614055,"sku":"GC35-ILCE7CM2S","price":2841.15,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0603\/4083\/0375\/files\/7694396686503_1.jpg?v=1777612551"},{"product_id":"sony-61mp-full-frame-alpha-7c-r-body-only","title":"Sony a7CR Mirrorless Camera - Body Only","description":"\u003ch3\u003eSony a7CR Mirrorless Camera - Body Only\u003c\/h3\u003e\n\u003cp\u003ePacked with processing and resolving power, Sony has stuffed the a7R V's 61MP full-frame sensor and BIONZ XR processor into its beefiest compact yet, the black a7CR Mirrorless Camera, putting professional image quality into a form factor optimised for all-day, everyday carry.\u003c\/p\u003e\n\u003ch3\u003e61MP Exmor R CMOS Sensor and BIONZ XR Processor\u003c\/h3\u003e\n\u003cp\u003eThe Sony a7CR's advanced imaging system is powered by a 61MP Full-Frame Exmor R CMOS sensor and the BIONZ XR processor, a potent combination of incredible resolution with high clarity, low noise, and a wide 15-stop dynamic range. In terms of shooting speeds, the sensor and processor enable up to 8 fps shooting with the mechanical shutter and 7 fps with the electronic shutter at full resolution with full-time AF\/AE. If shooting JPEG only, more than 1000 frames can be recorded in a single burst. The sensor's structure promotes impressive image quality, and a copper wiring layer dramatically improves data transmission speed for creating 14-bit, high-resolution 61MP stills with a native sensitivity range from ISO 100-32000, which can be further expanded to ISO 50-102400.\u003c\/p\u003e\n\u003ch3\u003eImproved Processing Engine\u003c\/h3\u003e\n\u003cp\u003eA new BIONZ XR processing engine offers up to 8x greater processing performance compared to previous generations, which enables faster overall performance, impressive image quality with wide sensitivity and dynamic ranges, and more fluent processing that's capable of handling a bevy of AI tasks and intelligent AF alongside imaging processes. This processing system also reduces rolling shutter and other motion distortions for clean rendering of moving subjects.\u003c\/p\u003e\n\u003ch3\u003ePixel Shift Multi Shooting\u003c\/h3\u003e\n\u003cp\u003eThis unique compositing mode allows you to achieve even greater resolution than the 61MP sensor affords. Working in conjunction with the sensor-shift image stabilisation, this mode shifts the sensor while making 16 consecutive exposures in order to acquire approximately 240.8MP of information for greater colour accuracy and detail than possible with a single exposure, along with an impressive image size of 19,008 x 12,672-pixels. These files can then be merged together during post-production by using the Sony Imaging software suite.\u003c\/p\u003e\n\u003ch3\u003eAccurate Exposure and Colour\u003c\/h3\u003e\n\u003cp\u003eThe a7CR uses AI-powered algorithms like Human Pose Estimation to detect skin areas for more accurately balance exposures when shooting portraits. This AE method is approximately 20% more reliable, even in backlit or direct sunlight situations, or even when the subject is not directly facing the camera. Deep learning technology, along with external visible light and IR sensors, also contributes to more accurate colour reproduction and auto white balance processing.\u003c\/p\u003e\n\u003ch3\u003eImage Stabilisation\u003c\/h3\u003e\n\u003cp\u003eNow offering seven stops of shake compensation, the camera's pixel-level 5-axis optical image stabilisation system, which counters five different types of camera shake encountered during handheld shooting of stills and video, is algorithmically optimised for precision detection and control down to a single pixel. The AI Processing Unit also improves communication between the body and the lens, providing more stable framing before shooting. This allows users to confidently use any lens, even adapted lenses, for critical imaging without encountering blur from camera shake.\u003c\/p\u003e\n\u003ch3\u003eAdvanced Fast Hybrid AF\u003c\/h3\u003e\n\u003cp\u003eCovering 79% of the full-frame image area, or 100% of the APS-C cropped area, a Fast Hybrid AF system incorporates a dense 693 phase-detection point grid for quick and precise focusing in a variety of lighting conditions with sensitivity down to -4 EV. This focusing system is available for use in all recording modes, to benefit both video and stills applications.\u003c\/p\u003e\n\u003cp\u003eFull-time DMF (Direct Manual Focus) enables using the lens's focus ring for manual focus control at any time, making it easier to switch focus to a different subject even when working with AF.\u003c\/p\u003e\n\u003cp\u003eFor photographic moving subjects, this AF system keeps up with the top 10 fps continuous shooting speeds, offering full-time AF tracking between each consecutive frame.\u003c\/p\u003e\n\u003cp\u003eIn-camera focus bracketing is possible, with the ability to record up to 299 frames with sequentially shifted focus points for creating composite images during post-production with greater-than-possible depth of field.\u003c\/p\u003e\n\u003ch3\u003eAF During Video Recording\u003c\/h3\u003e\n\u003cp\u003eReal-time Eye AF is fully supported during video recording, for subject detection and tracking of human, animal, and bird eyes while shooting.\u003c\/p\u003e\n\u003cp\u003eFocus Map is a unique way of visualising depth of field and functions in a similar way to peaking with a colourful overlay of the scene that indicates which parts of the scene are in front of and behind the focus point depending on the chosen aperture.\u003c\/p\u003e\n\u003cp\u003eA feature carried over from the FX6 digital cine camera, AF Assist lets you intuitively switch over to manual focus control for adjusting focus position when working with AF. This is a quick way to shift selective focus between various subjects in a scene while recording.\u003c\/p\u003e\n\u003cp\u003eA unique solution to compensate for how certain lenses perform when racking focus, Focus Breathing compensation will automatically smooth focus transitions and maintain a consistent field of view when changing the focus position during a shot. This mode crops into the image slightly and corrects for any detected shifts in composition when focusing is happening.\u003c\/p\u003e\n\u003ch3\u003eVideo Recording\u003c\/h3\u003e\n\u003cp\u003eRecord full frame, 60 fps 4K video in 10-bit 4:2:2 using the advanced XAVC S-I format for consistent performance and quality at bitrates up to 600 Mb\/s, and, if recording externally via the full-size HDMI port, 16-bit raw output can be used for even greater tonal reproduction and post-production flexibility.\u003c\/p\u003e\n\u003cp\u003eIf using a Super 35 crop, full pixel readout recording is possible at up to UHD 4K at frame rates up to 30p or 6.2K oversampling can be used for greater sharpness and detail.\u003c\/p\u003e\n\u003cp\u003eRaw output is supported at up to 4K 60p and simultaneous internal 4K recording is possible, too.\u003c\/p\u003e\n\u003cp\u003eIf recording in Full HD, high-speed, 120 fps recording enables 4x and 5x slow-motion movie recording with the frame rate playback set to either 30p or 24p.\u003c\/p\u003e\n\u003cp\u003eThe S-Log3 and S-Gamut3.Cine Gamma Curves allow for more than 15 stops of dynamic range and for increased post-production flexibility, including matching video from other Sony Cinema Line cameras.\u003c\/p\u003e\n\u003cp\u003eS-Cinetone can be used to deliver distinct colours and healthy-looking skin tone rendering that is based on technology from the professional Cinema Line cameras, such as the VENICE. This colour profile offers natural mid-tones, soft colours, and especially well-controlled highlights.\u003c\/p\u003e\n\u003cp\u003eCreative Looks can be baked into the recorded footage to create a specific mood during recording and minimise the need for editing.\u003c\/p\u003e\n\u003cp\u003eUser-created LUTs and presets can be set for accurately monitoring footage or previewing a specific look during shooting and can be applied to the camera's monitor, EVF, or HDMI output.\u003c\/p\u003e\n\u003ch3\u003eKey Features:\u003c\/h3\u003e\n\u003cp\u003e61MP Full-Frame Exmor R BSI Sensor\u003c\/p\u003e\n\u003cp\u003eBIONZ XR Image Processor\u003c\/p\u003e\n\u003cp\u003eShooting Up to 8 fps, ISO 50-102400\u003c\/p\u003e\n\u003cp\u003e240.8MP Pixel Shift Multi Shooting\u003c\/p\u003e\n\u003cp\u003e10-Bit Full-Frame 4K60p Video\u003c\/p\u003e\n\u003cp\u003eS-Log3, S-Gamut3, S-Cinetone, User LUTs\u003c\/p\u003e\n\u003cp\u003e7 Stops of In-Body Image Stabilisation\u003c\/p\u003e\n\u003cp\u003e693-Point Phase Detection, 79% Coverage\u003c\/p\u003e\n\u003cp\u003e2.36m-Dot OLED Electronic Viewfinder\u003c\/p\u003e\n\u003cp\u003e3\" 1.03m-Dot Vari-Angle LCD Touchscreen\u003c\/p\u003e\n\u003ch3\u003eWhat's in the Box:\u003c\/h3\u003e\n\u003cp\u003eSony a7CR Mirrorless Camera - Body Only\u003c\/p\u003e\n\u003cp\u003eGP-X2 Grip Extension for Sony a7C II\/a7CR\u003c\/p\u003e\n\u003cp\u003eALC-B1EM Body Cap for E-Mount Cameras\u003c\/p\u003e\n\u003cp\u003eNP-FZ100 Battery (2280mAh)\u003c\/p\u003e\n\u003cp\u003eStrap\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":43440299180199,"sku":"GC35-ILCE7CR","price":3968.19,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0603\/4083\/0375\/files\/7694398259367-A_6db24c69-7c4b-4902-87ae-75a22bedeaa7.jpg?v=1777613184"},{"product_id":"sony-alpha-9-mark-iii-body-only","title":"Sony A9 Mark III Body Only","description":"\u003ch3\u003eSony A9 Mark III Body Only\u003c\/h3\u003e\n\u003cp\u003eLaying claim to the title of world's first global shutter mirrorless camera, the Sony a9 III is a speedy and incredibly capable system for sports, wildlife, photojournalism, and much, much more. This revolutionary sensor technology raises the bar for full-frame imaging, including the ability to shoot raw continuously at up to 120 fps and enjoy flash sync up to the maximum shutter speed of 1\/80,000 second. Blending the functionality of this 24.6MP sensor with Sony's powerful BIONZ XR processor and AI Processing Unit results in a system that will provide unmatched performance for those looking for an incredibly responsive and reliable camera system.\u003c\/p\u003e\n\u003ch3\u003eGlobal Shutter-A First for Mirrorless\u003c\/h3\u003e\n\u003cp\u003eSony has delivered the world's first full-frame global shutter mirrorless camera with the a9 III. The use of a global shutter provides a leap in performance over the rolling shutter technology used for decades. A global shutter provides a near instantaneous and simultaneous readout of all 24.6MP, eliminating skew and other artifacts that plagued rolling shutters. It also far surpasses mechanical shutter technology is every way, making the physical shutter unnecessary in the a9 III.\u003c\/p\u003e\n\u003cp\u003eGlobal shutters help ensure consistent and uniform exposure across the entire frame in all lighting conditions. Flash sync is possible at any shutter speed-even the maximum of 1\/80,000 second. The simultaneous readout also prevents banding from certain light sources, such as fluorescent lighting. In a gym, outside, or with mixed artificial lighting the a9 III will handle it with ease.\u003c\/p\u003e\n\u003cp\u003eFlash photography and mixed lighting conditions will see major usability enhancements with the use of a global shutter. This includes the ability to sync at up to 1\/80,000 second with any flash. Sony flashes will benefit from communication that ensures optimal results and third-party flashes can be synced with the shutter by using a menu setting to adjust the delay.\u003c\/p\u003e\n\u003ch3\u003ePro-Quality 4K Video\u003c\/h3\u003e\n\u003cp\u003eWhile video benefits greatly from the use of global shutter technology-rolling shutter and banding artifacts are completely eliminated-the a9 III boasts plenty of other video improvements over its predecessor worth talking about.\u003c\/p\u003e\n\u003cp\u003eThe a9 III captures and downsamples the full 6K image area to produce high-quality UHD 4K video up to 60 fps. It can also record 4K up to 120 fps with no crop.\u003c\/p\u003e\n\u003cp\u003eRecord 10-bit 4:2:2 internally using All-I encoding for maximum quality.\u003c\/p\u003e\n\u003cp\u003eOutput 16-bit raw via the full-size HDMI port to a compatible external recorder.\u003c\/p\u003e\n\u003cp\u003eS-Log3, S-Cinetone, and other Picture Profiles are available for optimising the image for your workflow and production environment.\u003c\/p\u003e\n\u003ch3\u003eRefined Body Design\u003c\/h3\u003e\n\u003cp\u003eWith a new generation of Alpha-series cameras comes some slight tweaks and modifications designed to make the operation of the system more ergonomic. The a9 III features a handful of updates:\u003c\/p\u003e\n\u003cp\u003eAddition of C5 custom button to front of camera body.\u003c\/p\u003e\n\u003cp\u003eContinuous shooting mode dial can now be disabled and shooting speed can be adjusted in the menu.\u003c\/p\u003e\n\u003cp\u003eEnhanced grip and the shutter button has been slightly moved to provide a more ergonomic experience.\u003c\/p\u003e\n\u003cp\u003eDual CFexpress Type A\/SD card slots provide versatility, allowing users to use existing media or pick up the faster CFexpress options to take full advantage of the a9 III's increased speed.\u003c\/p\u003e\n\u003cp\u003eUSB-C port now offers faster USB 3.2 Gen 2 speeds of up to 10 Gb\/s.\u003c\/p\u003e\n\u003cp\u003e3.2\" 2.1m-dot 4-axis multi-angle touchscreen LCD-first seen on the a7R V. This screen has a wide colour gamut covering the DCI-P3 space.\u003c\/p\u003e\n\u003cp\u003e9.44m-dot 0.90x OLED electronic viewfinder with maximum refresh rate of 240 fps. The a9 III benefits from maximum quality viewing at up to 120 fps.\u003c\/p\u003e\n\u003cp\u003eEthernet port for advanced networking and data transfer workflows.\u003c\/p\u003e\n\u003cp\u003eThe optional VG-C5 Vertical Grip is designed to match the updated ergonomics of the a9 III, including the new C5 button.\u003c\/p\u003e\n\u003ch3\u003eEnhanced Functionality and Usability\u003c\/h3\u003e\n\u003cp\u003eSony has continued to improve the workflows of their professional cameras with upgraded and additional features:\u003c\/p\u003e\n\u003cp\u003eA voice memo function promises clearer recording with a microphone located close to the user. These memos can be transferred via FTP and can be converted to text using Sony's Transfer \u0026amp; Tagging application.\u003c\/p\u003e\n\u003cp\u003eIPTC metadata can be automatically added to images and up to 20 presets can be saved.\u003c\/p\u003e\n\u003cp\u003eImage bursts can now be set to display as a group during playback to make it easier to navigate through a shoot, especially when using the a9 III's fastest continuous shooting rates.\u003c\/p\u003e\n\u003cp\u003eBuilt-in Wi-Fi and Ethernet can be used for fast networked data transfer during shooting.\u003c\/p\u003e\n\u003ch3\u003eSony a9 III Weather Sealing\u003c\/h3\u003e\n\u003cp\u003eThe a9 III is designed to be used in a wide ranging of shooting conditions and is weather sealed to protect it from the elements.\u003c\/p\u003e\n\u003cp\u003eA shading curtain activates when the camera is powered off, protecting the camera's sensor from dust and the elements.\u003c\/p\u003e\n\u003ch3\u003eKey Features:\u003c\/h3\u003e\n\u003cp\u003e24.6MP Full-Frame Global Shutter Sensor\u003c\/p\u003e\n\u003cp\u003eUp to 120 fps Cont. Shooting with AF\/AE\u003c\/p\u003e\n\u003cp\u003ePre-Capture Function; Speed Boost Button\u003c\/p\u003e\n\u003cp\u003eFlash Sync at up to 1\/80,000 Sec\u003c\/p\u003e\n\u003cp\u003e4K 120p 10-bit Video; S-Log3 \u0026amp; S-Cinetone\u003c\/p\u003e\n\u003cp\u003e759-Point Phase-Detect AF with Tracking\u003c\/p\u003e\n\u003cp\u003e8-Stop 5-Axis In-Body Image Stabilisation\u003c\/p\u003e\n\u003cp\u003e9.44m-Dot EVF with 240 fps Refresh Rate\u003c\/p\u003e\n\u003cp\u003e3.2\" 2.1m-Dot 4-Axis Touchscreen LCD\u003c\/p\u003e\n\u003cp\u003eDual CFexpress Type A\/SD Card Slots\u003c\/p\u003e\n\u003ch3\u003eWhat's in the Box:\u003c\/h3\u003e\n\u003cp\u003eSony A9 Mark III Body Only\u003c\/p\u003e\n\u003cp\u003eNP-FZ100 Battery (2280mAh)\u003c\/p\u003e\n\u003cp\u003eFDA-EP19 Eyepiece Cup\u003c\/p\u003e\n\u003cp\u003eALC-B1EM Body Cap for E-Mount Cameras\u003c\/p\u003e\n\u003cp\u003eMulti Interface Shoe Cap\u003c\/p\u003e\n\u003cp\u003eBC-QZ1 Battery Charger\u003c\/p\u003e\n\u003cp\u003eCable Protector\u003c\/p\u003e\n\u003cp\u003eShoulder Strap\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":43575879663783,"sku":"GC35-ILCE9M3B","price":8999.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0603\/4083\/0375\/files\/MainImage.jpg?v=1769000540"},{"product_id":"sony-fe-24-50mm-f-2-8-g-lens","title":"Sony FE 24-50mm f\/2.8 G Lens","description":"\u003ch3\u003eSony FE 24-50mm f\/2.8 G Lens\u003c\/h3\u003e\n\u003cp\u003e\u003ciframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/pC0shkwJ7b0\" title=\"Introducing FE 24-50mm F2.8 G | Sony | α Lens\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen\u003e\u003c\/iframe\u003e\u003c\/p\u003e\n\u003ch3\u003eThe Perfect Standard Zoom for Everyday Works of Art\u003c\/h3\u003e\n\u003cp\u003eThis compact full-frame F2.8 standard zoom lens is an excellent match for α-series bodies, with advanced lens technology ensuring that body performance is fully realised. 24-50 mm is an ideal range for everyday use. Outstanding G Lens resolution and bokeh are available at all focal lengths, and precision AF means fast, sharp focus. Great for shooting stills and movies anywhere.\u003c\/p\u003e\n\u003ch3\u003eExcellent Optical Performance\u003c\/h3\u003e\n\u003ch3\u003eA Compact F2.8 Zoom That is Ready to Go Anywhere\u003c\/h3\u003e\n\u003cp\u003eWith a 24-50 mm range that is ideal for everyday shooting, this versatile zoom offers a large F2.8 maximum aperture and beautiful rendering at all focal lengths in a remarkably compact, lightweight design. With the innovative FE 24-50mm F2.8 G, you get refined large-aperture imaging performance for both stills and movies.\u003c\/p\u003e\n\u003ch3\u003eSuperb Sharpness at Any Focal Length\u003c\/h3\u003e\n\u003cp\u003eAn advanced optical design that includes four aspherical elements and two ED (Extra-low Dispersion) elements delivers high resolution throughout the 24-50 mm zoom range. Flare, ghosting, and colour bleeding are effectively subdued for clear, detailed rendering.\u003c\/p\u003e\n\u003ch3\u003eDeep Bokeh Makes the Subject Stand Out\u003c\/h3\u003e\n\u003cp\u003eA maximum aperture that remains constant at F2.8 throughout the zoom range, state-of-the-art optical design, and an 11-blade circular aperture unit all work in harmony to deliver the smooth, deep bokeh that is a hallmark of Sony's G Lens line-up. Exquisite bokeh brings subjects to the fore.\u003c\/p\u003e\n\u003ch3\u003eImpressive Close-Up Performance\u003c\/h3\u003e\n\u003cp\u003ePainstaking optical optimisation has achieved high close-up performance at all focal lengths. Maximum magnification is 0.3x (AF)\/0.33x (MF) with a minimum focus distance of 0.19 m (0.63 ft) (AF)\/0.18 m (0.59 ft) (MF) at the wide end of the range for superb close-up performance that, combined with compact size, makes this lens great for tabletop photography.\u003c\/p\u003e\n\u003ch3\u003eSuperb Autofocus Performance\u003c\/h3\u003e\n\u003ch3\u003eAf That Maximises Body Potential\u003c\/h3\u003e\n\u003cp\u003eTwo specially optimised linear motors and a precision control system acquire focus on any subject with remarkable speed and accuracy. Tracking performance is excellent, easily keeping up with Sony's advanced model ?9 III body at up to 120 fps. Precise, quiet focus is smoothly acquired and maintained even when shooting high frame rate 4K 120p or FHD 240p movies.\u003c\/p\u003e\n\u003ch3\u003eCompact and Lightweight Design\u003c\/h3\u003e\n\u003ch3\u003eA Compact F2.8 Zoom That Goes Anywhere\u003c\/h3\u003e\n\u003cp\u003eEven though it boasts a high-performance optical design with four aspherical elements and a large F2.8 maximum aperture, this lens is only 7.48 cm in diameter by 9.23 cm in length. Selective use of engineering plastics enhances durability while reducing weight to just 440 grams for agile mobility and minimum stress during long shooting sessions.\u003c\/p\u003e\n\u003ch3\u003eMovie Application\u003c\/h3\u003e\n\u003ch3\u003eF2.8 in a Mobile Zoom is Great for Movies\u003c\/h3\u003e\n\u003cp\u003ePrecise, quiet AF and an F2.8 aperture in a compact, lightweight zoom can be an advantage for movies. The minimal centre of gravity shift makes this lens a good choice for gimbal or drone mounting. Combined with in-body Active Mode stabilisation, it can deliver stable handheld footage at wide angles while walking. Breathing compensation and metadata recording are supported.\u003c\/p\u003e\n\u003ch3\u003eHigh Operability and Reliability\u003c\/h3\u003e\n\u003ch3\u003eThree Control Rings in a Compact Lens\u003c\/h3\u003e\n\u003cp\u003eFor direct, intuitive, creative control when shooting stills and movies, this lens features a full complement of three control rings: focus, zoom, and aperture. The aperture ring click stops can be turned on or off to match the shooting situation.\u003c\/p\u003e\n\u003ch3\u003eComprehensive Control\u003c\/h3\u003e\n\u003cp\u003eIn addition to three control rings, the FE 24-50mm F2.8 G includes a customisable focus hold button and AF\/MF switch. Linear Response MF ensures immediate, intuitive manual focus control. Inner focus makes it easy to use rotatable 67 mm filters, such as variable ND types that are often used when shooting movies.\u003c\/p\u003e\n\u003ch3\u003eReliable in Challenging Conditions\u003c\/h3\u003e\n\u003cp\u003eA dust and moisture-resistant design maximises reliability in challenging outdoor conditions, and the front element features a fluorine coating.\u003c\/p\u003e\n\u003ch3\u003eSustainability\u003c\/h3\u003e\n\u003ch3\u003eEnvironment Friendly\u003c\/h3\u003e\n\u003cp\u003eSony's \"Road to Zero\" project aims for a zero environmental footprint by 2050. The environmental footprint of this product has been minimised from development through supply chain, production, and packaging. We are also transitioning to non-plastic packaging materials. Plant-based, non-woven fabrics are used for product bags.\u003c\/p\u003e\n\u003ch3\u003eWhat's in the Box:\u003c\/h3\u003e\n\u003cp\u003eSony FE 24-50mm f\/2.8 G Lens\u003c\/p\u003e\n\u003cp\u003eSony ALC-F67S Front Cap\u003c\/p\u003e\n\u003cp\u003eSony ALC-R1EM Rear Cap\u003c\/p\u003e\n\u003cp\u003eSony ALC-SH178 Petal Shaped Lens Hood\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":44736486768807,"sku":"GC35-SEL2450G","price":1270.12,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0603\/4083\/0375\/files\/7930273005735-A_e78d880a-dcda-46d0-ab32-4a4cb6bfe476.jpg?v=1777613156"},{"product_id":"sony-fe-16-25mm-f-2-8-g-lens","title":"Sony FE 16-25mm f\/2.8 G Lens","description":"\u003ch3\u003eSony FE 16-25mm f\/2.8 G Lens\u003c\/h3\u003e\n\u003cp\u003e\u003ciframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/JTvC5fth9xI\" title=\"Introducing FE 16-25mm F2.8 G | Sony | α Lens\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen\u003e\u003c\/iframe\u003e\u003c\/p\u003e\n\u003ch3\u003eSee More of the World with a Compact Wide-Angle Zoom\u003c\/h3\u003e\n\u003cp\u003eThis compact full-frame F2.8 wide-angle zoom lens is an excellent match for α-series bodies, with advanced technology ensuring that body performance is fully realised from ultra-wide 16 mm to wide 25 mm focal lengths. Outstanding G LensTM resolution and bokeh are available throughout that range, and precision AF means fast, sharp focus. Great for wide-angle stills as well as movies.\u003c\/p\u003e\n\u003ch3\u003eExcellent Optical Performance\u003c\/h3\u003e\n\u003ch3\u003eA Small Wide F2.8 Zoom that Goes Anywhere\u003c\/h3\u003e\n\u003cp\u003eWith a 16-25 mm range that is ideal for scenery, cityscapes, selfies, travel, and general snapshots, this versatile wide-angle zoom delivers beautiful G Lens rendering and bokeh at all focal lengths in a remarkably compact, lightweight design. You get refined large-aperture wide-angle imaging performance for both stills and movies.\u003c\/p\u003e\n\u003ch3\u003eSuperb Sharpness at any Focal Length\u003c\/h3\u003e\n\u003cp\u003eAn advanced optical design using three ED (Extra low Dispersion) glass elements plus four aspherical elements that include one ED Aspherical glass element delivers high resolution throughout the 16-25 mm zoom range in a remarkably compact lens. Flare, ghosting, and colour bleeding are effectively subdued for clear, detailed rendering.\u003c\/p\u003e\n\u003ch3\u003eImpressive Close-Up Performance\u003c\/h3\u003e\n\u003cp\u003eMaximum magnification is 0.2x (AF)\/0.23x (MF) with a minimum focus distance of 0.18 m (0.59ft) (AF)\/0.17 m (0.56ft) (MF) at the 16 mm end of the range and 0.24 m (AF) (0.79ft)\/0.22 m (0.73ft) (MF) at the 25 mm end of the range for superb wide-angle close-up performance. Wide-angle coverage lets you shoot close while simultaneously capturing the subject's surroundings.\u003c\/p\u003e\n\u003ch3\u003eDeep Bokeh Makes the Subject Stand Out\u003c\/h3\u003e\n\u003cp\u003eA maximum aperture that remains constant at F2.8 throughout the zoom range, state-of-the-art optical design, and an 11-blade aperture unit all work in harmony to deliver smooth, deep G Lens bokeh in a versatile wide-angle zoom lens. ED glass elements reduce colour bleeding for excellent contrast and clarity.\u003c\/p\u003e\n\u003ch3\u003eSuperb Autofocus Performance\u003c\/h3\u003e\n\u003ch3\u003eAf that Maximises Body Potential\u003c\/h3\u003e\n\u003cp\u003eTwo specially optimised linear motors and a precision control system acquire focus on any subject with remarkable speed and accuracy. Tracking performance is excellent, easily keeping up even with the Sony's advanced model α9 III body at up to 120 fps. Precise, quiet focus is smoothly acquired and maintained even when shooting high frame rate 4K 120p or FHD 240p movies.\u003c\/p\u003e\n\u003ch3\u003eCompact and Lightweight Design\u003c\/h3\u003e\n\u003ch3\u003eHigh Optical Performance in a Compact Lens\u003c\/h3\u003e\n\u003cp\u003eEven though it boasts an advanced optical design that includes four aspherical elements, one of which is ED Aspherical, this lens is only 74.8 mm in diameter by 91.4 mm in length (3 x 3-5\/8 inch) . Engineering plastics enhance durability while reducing weight to just 409 grams, making this a low-stress F2.8 choice for long shooting sessions or low-light situations.\u003c\/p\u003e\n\u003ch3\u003eMovie Application\u003c\/h3\u003e\n\u003ch3\u003eF2.8 in a Mobile Zoom is Great for Movies\u003c\/h3\u003e\n\u003cp\u003eWide angles, F2.8 in an agile zoom that can be handheld, quiet AF, and reduced focus breathing make this lens great for movies. Minimal extension and centre of gravity shift make gimbal or drone mounting easy.\u003c\/p\u003e\n\u003ch3\u003eMore Versatile Movie Features\u003c\/h3\u003e\n\u003cp\u003eMovie features provided by the latest α bodies are fully supported. And combined with in-body Active Mode stabilisation it can deliver stable handheld footage at wide angles while walking around. It also supports body breathing compensation and metadata recording.\u003c\/p\u003e\n\u003ch3\u003eHigh Operability and Reliability\u003c\/h3\u003e\n\u003ch3\u003eThree Control Rings in a Compact Lens\u003c\/h3\u003e\n\u003cp\u003eFor direct, intuitive creative control when shooting stills and movies, this lens features a full complement of three control rings: focus, zoom, and aperture. The aperture ring click stops can be turned on or off to match the shooting situation.\u003c\/p\u003e\n\u003ch3\u003eComprehensive Control\u003c\/h3\u003e\n\u003cp\u003eIn addition to three control rings, the FE 16-25mm F2.8 G includes a customisable focus hold button and AF\/MF switch. Linear Response MF ensures immediate, intuitive manual focus control. Inner focus makes it easy to use rotatable 67 mm filters, such as variable ND types that are often used when shooting movies.\u003c\/p\u003e\n\u003ch3\u003eReliable in Challenging Conditions\u003c\/h3\u003e\n\u003cp\u003eA dust and moisture resistant design maximises reliability in challenging outdoor conditions, and the front element features a fluorine coating.\u003c\/p\u003e\n\u003ch3\u003eSustainability\u003c\/h3\u003e\n\u003ch3\u003eEnvironment Friendly\u003c\/h3\u003e\n\u003cp\u003eSony's \"Road to Zero\" project aims for a zero environmental footprint by 2050. The environmental footprint of this product has been minimised from development through supply chain, production, and packaging. We are also transitioning to non-plastic packaging materials. Plant-based non-woven fabrics are used for product bags.\u003c\/p\u003e\n\u003ch3\u003eWhat's in the Box:\u003c\/h3\u003e\n\u003cp\u003eSony FE 16-25mm f\/2.8 G Lens\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":45144115445927,"sku":"GC35-SEL1625G","price":1464.34,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0603\/4083\/0375\/files\/8060689121447-A_ffef8e26-6694-460a-b847-b4cd0b6ce361.jpg?v=1777613148"},{"product_id":"sony-fe-85mm-f1-4-gm-ii-lens-with-bonus-nisi-filter-kit","title":"Sony FE 85mm F1.4 GM II Lens","description":"\u003ch3\u003eSony FE 85mm F1.4 GM II Lens\u003c\/h3\u003e\n\u003cp\u003e\u003ciframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/UT1C_xp_5LA\" title=\"FE 85mm F1.4 G Master II Lens | First Look with Miguel Quiles\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen\u003e\u003c\/iframe\u003e\u003c\/p\u003e\n\u003cp\u003eThe Sony FE 85mm F1.4 GM II continues the legacy of the acclaimed FE 85mm F1.4 GM, offering equally stunning bokeh and enhanced resolution across all apertures, thanks to the latest lens technology. It supports full autofocus (AF) speed and precision with α-series bodies, while its compact and lightweight design adds agility to extraordinary image quality. A remarkable G Master portrait lens for maximum creative control.\u003c\/p\u003e\n\u003ch3\u003eOptical Performance\u003c\/h3\u003e\n\u003ch3\u003eUltimate Freedom for Creative Portraiture\u003c\/h3\u003e\n\u003cp\u003eThe FE 85mm F1.4 GM II features Sony's latest lens technology, delivering equally stunning bokeh and higher resolution, even at F1.4. With full AF performance on α-series bodies, this lens is remarkably compact and lightweight. It's the ideal G Master portrait lens for maximum agility and creative control.\u003c\/p\u003e\n\u003ch3\u003eSharper with Gorgeous Bokeh\u003c\/h3\u003e\n\u003cp\u003eTwo XA (extreme aspherical) elements deliver exceptional resolution right to the image edges, while two ED (extra-low dispersion) glass elements minimise chromatic aberration. Sony's Nano AR Coating II reduces flare and ghosting, ensuring outstanding resolution and clarity. The minimum focus distance is 0.85 m (AF) \/ 0.8 m (MF).\u003c\/p\u003e\n\u003ch3\u003eSmoother Bokeh Transitions\u003c\/h3\u003e\n\u003cp\u003eEnhanced optics control chromatic aberration for more natural bokeh, supported by an 11-blade circular aperture. Precisely controlled spherical aberration and XA elements reduce onion-ring bokeh, offering smooth transitions from sharp focus to deep F1.4 bokeh.\u003c\/p\u003e\n\u003ch3\u003eAF Performance\u003c\/h3\u003e\n\u003ch3\u003eTop AF Performance with α-Series Bodies\u003c\/h3\u003e\n\u003cp\u003eTwo XD (extreme dynamic) linear motors and high-speed control provide the FE 85mm F1.4 GM II with up to 3x faster AF speed. Moving subject tracking is improved by as much as 7x, ensuring reliable capture even when using narrow depth of field at F1.4. The 120 fps capability of the α9 III with its global shutter is fully supported.\u003c\/p\u003e\n\u003ch3\u003eMobility \u0026amp; Operability\u003c\/h3\u003e\n\u003ch3\u003e20% Less Mass, Stunning Images\u003c\/h3\u003e\n\u003cp\u003eExperience first-class bokeh and resolution in a compact lens. With XA elements, refined optics, XD motors, and a circular aperture unit, this lens achieves superb large-aperture performance in a compact form, measuring 8.47 cm x 10.73 cm and weighing only 0.642 kg. It offers 13% less volume and 20% less mass for agile shooting.\u003c\/p\u003e\n\u003ch3\u003eAn Ideal 85mm F1.4 Lens for Filmmaking\u003c\/h3\u003e\n\u003cp\u003ePerfect for filming people, the FE 85mm F1.4 GM II works with Real-time Recognition AF in α-series bodies for fast, precise, and quiet subject tracking, maintaining sharp focus even at F1.4. Minimal focus breathing and body breathing compensation are supported, while a click-less aperture ring and Linear Response MF enable smooth, intuitive control.\u003c\/p\u003e\n\u003ch3\u003eProfessional Control\u003c\/h3\u003e\n\u003cp\u003eTwo customisable focus hold buttons and an AF\/MF switch provide flexible operability. An independent aperture ring and Linear Response MF focus control offer the intuitive control demanded by creative shooting. The lens accepts 77 mm threaded filters.\u003c\/p\u003e\n\u003ch3\u003eReliability\u003c\/h3\u003e\n\u003ch3\u003eRugged Reliability\u003c\/h3\u003e\n\u003cp\u003eA dust and moisture-resistant design ensures reliability in challenging outdoor conditions. The front lens element features a fluorine coating that repels fingerprints, dust, water, oil, and other contaminants.\u003c\/p\u003e\n\u003ch3\u003eSustainability\u003c\/h3\u003e\n\u003ch3\u003eEnvironmentally Friendly\u003c\/h3\u003e\n\u003cp\u003eSony's \"Road to Zero\" project aims for a zero environmental footprint by 2050. The environmental impact of this product has been minimised throughout its development, supply chain, production, and packaging. Sony is also transitioning to non-plastic packaging materials, using plant-based non-woven fabrics for product bags.\u003c\/p\u003e\n\u003ch3\u003eWhat's in the Box:\u003c\/h3\u003e\n\u003cp\u003eSony FE 85mm F1.4 GM II Lens\u003c\/p\u003e\n\u003cp\u003eSony ALC-F77S Front Cap\u003c\/p\u003e\n\u003cp\u003eSony ALC-R1EM Rear Cap\u003c\/p\u003e\n\u003cp\u003eSony Soft Case\u003c\/p\u003e\n\u003cp\u003eSony ALC-SH180 Lens Hood\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":45967358951591,"sku":"GC35-SEL85F14GM2","price":2196.87,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0603\/4083\/0375\/files\/8334508818599-A_27188361-dc35-4f06-84ff-999d978c77f8.jpg?v=1777613172"},{"product_id":"sony-fe-28-70mm-f-2-gm-lens","title":"Sony FE 28-70mm f\/2 GM Lens","description":"\u003ch3\u003eSony FE 28-70mm f\/2 GM Lens\u003c\/h3\u003e\n\u003cp\u003e\u003ciframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/fnRJGv5Jm5I\" title=\"Sony's best new zoom lens FE 28-70mm F\/2. First look with Shayben Moussa\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen\u003e\u003c\/iframe\u003e\u003c\/p\u003e\n\u003cp\u003eA high-performance all-arounder, the Sony FE 28-70mm f\/2 GM is a faster standard zoom compared to conventional f\/2.8 options. This lens is Sony's first GM zoom with a constant f\/2 maximum aperture and spans a useful wide-angle to portrait-length range-it is a lens for photographers looking to replace a set of primes with a single zoom without sacrificing on speed. It covers some of the most frequently used focal lengths, offers impressively fast AF, and is a single, well-balanced option for photography and filmmaking needs.\u003c\/p\u003e\n\u003ch3\u003eG Master Performance\u003c\/h3\u003e\n\u003cp\u003eSony's G Master designation is reserved for its highest performing optics, those that offer the greatest sharpness, smoothest bokeh, utmost speed, and best overall performance. This 28-70mm f\/2 checks all of these boxes as it sets out to be a single lens replacement for several primes.\u003c\/p\u003e\n\u003cp\u003eConstant f\/2 maximum aperture is a full stop faster than an f\/2.8 lens, helping this zoom to further excel in low-light conditions and offering even greater control over depth of field and subject-background separation.\u003c\/p\u003e\n\u003cp\u003eXA, Super ED, aspherical, and ED elements yield high sharpness and smooth rendering that suits subjects ranging from architecture and landscape to portraiture and weddings.\u003c\/p\u003e\n\u003cp\u003eNano AR Coating II suppress flare for rich contrast and bright colours in a variety of lighting conditions.\u003c\/p\u003e\n\u003cp\u003eFloating focus design maintains high image quality throughout the focusing range, resulting in matched sharpness from infinity to the 1.2' minimum focusing distance.\u003c\/p\u003e\n\u003cp\u003eRounded 11-blade diaphragm results in smooth, circular bokeh quality.\u003c\/p\u003e\n\u003ch3\u003eDesigned for Hybrid Shooters\u003c\/h3\u003e\n\u003cp\u003eAs a lens equally suited for photography and filmmaking purposes, the 28-70mm f\/2 GM has a number of useful features in its design to benefit its hybrid use:\u003c\/p\u003e\n\u003cp\u003eFour XD (extreme dynamic) linear motors generate fast and responsive AF performance that's equally quiet and smooth. The focusing system is compatible with continuous shooting speeds up to 120 fps or high-speed video recording at up to 240 fps.\u003c\/p\u003e\n\u003cp\u003eInternal focusing design promotes quicker focusing speeds and maintains the lens length during use.\u003c\/p\u003e\n\u003cp\u003eShort-throw zoom design means the lens only extends 0.7\" when changing from 28mm to 70mm positions, meaning, despite the lens not being a true internal zoom, you still do not need to adjust gimbal settings when changing the zoom position.\u003c\/p\u003e\n\u003cp\u003eFocus breathing has been greatly reduced optically and the lens supports the Breathing Compensation function in select cameras to effectively eliminate angle of view shifts while changing the zoom position.\u003c\/p\u003e\n\u003cp\u003eManual aperture ring can be de-clicked for smooth, silent switching and the zoom smoothness can also be adjusted to be smooth or tight for more precise handling.\u003c\/p\u003e\n\u003cp\u003eThe lens weighs 0.9 kg, however much of this weight is placed at the rear of the barrel for a balanced design that promotes comfortable handheld use.\u003c\/p\u003e\n\u003ch3\u003ePortable and Nimble Design\u003c\/h3\u003e\n\u003cp\u003eDespite its huge maximum aperture and versatile range, this 28-70mm f\/2 still manages a portable, relatively lightweight design that's suitable for handheld shooting and everyday use.\u003c\/p\u003e\n\u003cp\u003eMeasuring 5.5\" long and weighing 0.9 kg, this lens is 28% larger and 24% heavier than the 24-70mm f\/2.8 GM II while managing to be twice as bright.\u003c\/p\u003e\n\u003cp\u003eManual aperture ring offers tactile exposure control and the ring can be de-clicked for smooth and silent iris pulls or it can be locked in the 'A' position for camera-based aperture switching.\u003c\/p\u003e\n\u003cp\u003eTwo programmable focus hold buttons and a focus mode switch for intuitive focus control.\u003c\/p\u003e\n\u003cp\u003eZoom smoothness switch for changing between Smooth and Tight zoom ring torque.\u003c\/p\u003e\n\u003cp\u003eHybrid construction uses both metal and plastic components to maximise both durability and a low weight design.\u003c\/p\u003e\n\u003cp\u003eDust- and moisture-resistant design includes rubber gaskets at each seam and a rubber ring sealing the lens mount for ensured use when working in inclement weather conditions.\u003c\/p\u003e\n\u003ch3\u003eKey Features:\u003c\/h3\u003e\n\u003cp\u003eFull-Frame | f\/2 to f\/22\u003c\/p\u003e\n\u003cp\u003eUltra-Fast Standard Zoom\u003c\/p\u003e\n\u003cp\u003eFour XD Linear AF Motors, Floating Focus\u003c\/p\u003e\n\u003cp\u003eMin. Focus: 1.2' Throughout Zoom Range\u003c\/p\u003e\n\u003cp\u003eAperture De-Click and Lock Switches\u003c\/p\u003e\n\u003cp\u003eZoom Smoothness Switch\u003c\/p\u003e\n\u003cp\u003eXA and Super ED Elements\u003c\/p\u003e\n\u003cp\u003eNano AR Coating II and Fluorine Coating\u003c\/p\u003e\n\u003cp\u003eDust and Moisture-Resistant Construction\u003c\/p\u003e\n\u003cp\u003eRounded 11-Blade Diaphragm\u003c\/p\u003e\n\u003ch3\u003eWhat's in the Box:\u003c\/h3\u003e\n\u003cp\u003eSony FE 28-70mm f\/2 GM Lens\u003c\/p\u003e\n\u003cp\u003eALC-F86S 86mm Front Lens Cap\u003c\/p\u003e\n\u003cp\u003eALC-R1EM Rear Lens Cap\u003c\/p\u003e\n\u003cp\u003eLens Hood\u003c\/p\u003e\n\u003cp\u003eLens Case\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":46282866294951,"sku":"GC35-SEL2870GM","price":4025.03,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0603\/4083\/0375\/files\/8405394063527-A_e154195d-545c-4c2f-b477-6db309a7fd46.jpg?v=1777613177"},{"product_id":"sony-a1-ii-mirrorless-camera-body-only","title":"Sony A1 II Mirrorless Camera Body Only","description":"\u003ch3\u003eSony A1 II Mirrorless Camera Body Only\u003c\/h3\u003e\n\u003cp\u003eThe Sony a1 II is their most versatile camera yet, offering the best overall mixture of speed, video capabilities, high-resolution stills, and a robust, professional-worthy body design. It pulls much of the original a1's well-rounded feature-set into an a9 III body and adds the AF and IBIS technologies introduced with the a7R V. It's a camera meant for working professionals, whether they are sports, editorial, product, fashion, or advertising shooters, and it's equally appealing to landscape, portrait, wedding, and event photographers, too. And, beyond photography, it has the video tools the a1-series is known for, including 8K recording, along with useful stabilisation and framing aids borrowed from the ZV class of cameras.\u003c\/p\u003e\n\u003cp\u003eThe original a1 was already known for its strong imaging performance and the a1 II improves on this with upgraded BIONZ XR processing, an AI processing unit, more powerful 8.5-stop IBIS, and the impressive 50MP stacked BSI CMOS sensor from its predecessor. The sensor and processor still afford a top 30-fps shooting rate, expandable sensitivity from ISO 50-102400, and an impressive 15-stop dynamic range. Additionally, on the speed front, the a1 II gains the Pre-Capture and Speed Boost functions that debuted on the a9 III.\u003c\/p\u003e\n\u003ch3\u003e\n\u003cmeta charset=\"utf-8\"\u003e \u003cspan\u003eSensor and Processing Improvements\u003c\/span\u003e\n\u003c\/h3\u003e\n\u003cp\u003eUp to 30 fps continuous shooting with an electronic shutter, or 10 fps with the mechanical shutter, with AF and AE supported.\u003c\/p\u003e\n\u003cp\u003ePre-Capture Shooting records at up to 30 fps for up to 1 second prior to fully pressing the shutter, helping to ensure you don't miss fleeting moments.\u003c\/p\u003e\n\u003cp\u003eSpeed Boost lets you vary your continuous shooting speed mid-burst; when the C5 button is depressed while burst shooting, you can switch from the chosen continuous shooting speed to a faster or slower one to suit the pace of action you're photographing.\u003c\/p\u003e\n\u003cp\u003eRefined 5-axis in-body image stabilisation compensates for up to 8.5 stops of camera shake at the centre of the frame and 7 stops at the periphery; an improvement of 3 stops of shake control compared to the original a1.\u003c\/p\u003e\n\u003cp\u003eSame full-frame 50MP stacked BSI CMOS sensor as the a1, mixing high resolution with the speed and reduced rolling shutter of a stacked design to suit both meticulous and quick-working shooters.\u003c\/p\u003e\n\u003ch3\u003eSmarter, Faster Autofocus and Subject Tracking\u003c\/h3\u003e\n\u003cp\u003eThe a1 II's focusing system received similarly significant upgrades from its predecessor, now sporting an AI Processing Unit and refined subject detection and tracking. The phase-detection AF system itself still comprises 759 points, which cover about 92% of the sensor area, and support focusing down to -4 EV at f\/2. Subject tracking and subject detection is improved, too, specifically how the camera is 30% faster at detect human eyes and 50% faster with animal eyes.\u003c\/p\u003e\n\u003cp\u003eFirst seen in the a7R V and a9 III, the a1 II sports a dedicated AI Processing Unit for refined, responsive, and intelligent subject tracking and detection of humans, animals, birds, insects, cars, trains, and airplanes.\u003c\/p\u003e\n\u003cp\u003eHuman pose estimation tracks body and head positions for accurate focus in portraiture and sports settings and Real-time Eye AF performance has been improved by 30%.\u003c\/p\u003e\n\u003cp\u003eAdditionally, human pose estimation can distinguish between multiple people and maintain focus on the targeted subject; even if someone crosses in front, the camera maintains focus on the key person.\u003c\/p\u003e\n\u003cp\u003eReal-time Tracking benefits from AI-based subject recognition for following moving subjects, making it particularly well-suited to sports and action subjects.\u003c\/p\u003e\n\u003cp\u003eAuto Subject Recognition modes no longer necessitate selecting a subject type, letting the camera detect and track the intended subject.\u003c\/p\u003e\n\u003cp\u003eXS and XL focus area spot sizes have been added for more versatility or you can customise AF focus areas to suit uniquely sized or shaped subjects.\u003c\/p\u003e\n\u003cp\u003eFull-time DMF (Direct Manual Focus) enables using the lens's focus ring for manual focus control at any time, making it easier to switch focus to a different subject even when working with AF.\u003c\/p\u003e\n\u003ch3\u003eAlpha's Video Capabilities\u003c\/h3\u003e\n\u003cp\u003eThe core video specs of the original a1 were ahead of their time, and in many ways, still are. The a1 II keeps many of the core resolutions and frame rates but refines the video recording capabilities with more supportive modes and features, including access to Dynamic Area Stabilisation and timecode input with an optional adapter. This makes the a1 II just as capable on a professional film set as it is in a photography studio.\u003c\/p\u003e\n\u003cp\u003eFamiliar recording formats: 8K 30p with 10-bit 4:2:0 sampling and 4K 120p with 10-bit 4:2:2 sampling. When using a Super 35 recording area, 4K footage can use 5.8K oversampling for improved detail and the full-frame area offers 8.6K oversampling for the 8K footage.\u003c\/p\u003e\n\u003cp\u003eAI subject recognition, gained from the AI Processing Unit, benefits the Framing Stabiliser mode, which can be used to automatically crop and recompose so the subject remains centreed in the image.\u003c\/p\u003e\n\u003cp\u003eDynamic Active Mode Stabilisation also helps retain accurate framing while filming, especially when recording while walking or moving.\u003c\/p\u003e\n\u003cp\u003eIncluded S-Cinetone profile, ProRes RAW output over HDMI, and the ability to import LUTs all point to the great amount of colour control the a1 II offers.\u003c\/p\u003e\n\u003cp\u003eSupport for Breathing Compensation mode, which reduces the effects of focus breathing when using select lenses.\u003c\/p\u003e\n\u003ch3\u003ePre-Capture \u0026amp; Speed Boost-Never Miss a Moment\u003c\/h3\u003e\n\u003cp\u003eAlong with the key technology delivered by the sensor, the a1 II brings additional features to unlock the camera's full potential.\u003c\/p\u003e\n\u003cp\u003ePre-Capture: The a1 II can be configured to begin recording images to the buffer when the shutter button is half-pressed. Users can set this between 0.03-1.0 second. Upon pressing the shutter these images will be saved to the memory card.\u003c\/p\u003e\n\u003cp\u003eSpeed Boost: With Speed Boost and the C5 button, which is conveniently placed near the grip on the front of the camera, users can instantly switch their camera from their usual continuous shooting frame rate to a faster one to make sure their next shot is just right. Photographers will be able to select various frame rates up to 30 fps.\u003c\/p\u003e\n\u003ch3\u003eProfessional Body Design and Connectivity\u003c\/h3\u003e\n\u003cp\u003eThe a1-series has always been a top-of-the-line model for Sony and, as such, had one of the most durable and refined physical designs within the system. The a1 II, though, gains a bit of an upgrade to bring it in line with the a9 III in terms of button layout, screen and EVF implementation, and durability. It's a camera built for professional use and has the strongest, most reliable design in Sony's lineup.\u003c\/p\u003e\n\u003ch3\u003eVersatile and Durable Design\u003c\/h3\u003e\n\u003cp\u003eThe a1 II gains the latest Sony mirrorless body design first seen on the a9 III which includes a C5 custom button on the front of camera body and an enhanced grip.\u003c\/p\u003e\n\u003cp\u003eFor transferring, an upgraded 2.5GBASE-T wired LAN port offers faster transfer speeds to suit high-profile tethered shooting applications. There is also a USB-C port and a full-size HDMI port.\u003c\/p\u003e\n\u003cp\u003eUSB-C port offers fast USB 3.2 Gen 2 speeds of up to 10 Gb\/s.\u003c\/p\u003e\n\u003cp\u003eDual memory card slots both accept either CFexpress Type A or SD-type memory cards. The dual slot design allows for flexible file saving and handling and can be configured to partition file types or can be used for overflow recording. Additionally, both of the card slots are rated to support UHS-II memory cards for faster transfer speeds.\u003c\/p\u003e\n\u003ch3\u003eTru-Finder EVF and Tilting Touchscreen LCD\u003c\/h3\u003e\n\u003cp\u003eAn impressive QXGA OLED Tru-Finder EVF features a high 9.44m-dot resolution and 0.9x magnification for exceptionally bright, clear, and detailed eye-level viewing. There is also a 120-fps option that maintains the higher resolution for a better mixture of clarity and motion fluidity.\u003c\/p\u003e\n\u003cp\u003e3.2\" 2.1m-dot 4-axis multi-angle touchscreen LCD-first seen on the a7R V. This screen has a wide colour gamut covering the DCI-P3 space.\u003c\/p\u003e\n\u003cp\u003eIntuitive menu structure that complements having different workflows with different settings selections for movie recording and stills shooting. The menu system also works in conjunction with the touchscreen design of the rear LCD.\u003c\/p\u003e\n\u003ch3\u003eKey Features:\u003c\/h3\u003e\n\u003cp\u003e50MP Full-Frame Stacked BSI CMOS Sensor\u003c\/p\u003e\n\u003cp\u003eAI Tracking \u0026amp; Human Pose Estimation\u003c\/p\u003e\n\u003cp\u003e8K 30p and 4K 120p Video in 10-Bit\u003c\/p\u003e\n\u003cp\u003eUp to 30 fps Shooting with AF\/AE\u003c\/p\u003e\n\u003cp\u003ePre-Capture \u0026amp; Speed Boost Button\u003c\/p\u003e\n\u003cp\u003e8.5-Stop IBIS + Dynamic Stabilisation\u003c\/p\u003e\n\u003cp\u003e9.44m-Dot EVF with 240 fps Refresh Rate\u003c\/p\u003e\n\u003cp\u003e3.2\" 2.1m-Dot 4-Axis Touchscreen LCD\u003c\/p\u003e\n\u003cp\u003e5 GHz MIMO Wi-Fi, 2.5GBASE-T Ethernet\u003c\/p\u003e\n\u003cp\u003eDual CFexpress Type A\/SD Card Slots\u003c\/p\u003e\n\u003ch3\u003eWhat's in the Box:\u003c\/h3\u003e\n\u003cp\u003eSony A1 II Mirrorless Camera Body Only\u003c\/p\u003e\n\u003cp\u003eNP-FZ100 Battery (2280mAh)\u003c\/p\u003e\n\u003cp\u003eBC-ZD1 Dual-Battery Charger for NP-FZ100 Batteries\u003c\/p\u003e\n\u003cp\u003eALC-B1EM Body Cap for E-Mount Cameras\u003c\/p\u003e\n\u003cp\u003eFDA-EP19 Eyepiece Cup\u003c\/p\u003e\n\u003cp\u003eFDA-EP21 Deep Eyepiece Cup\u003c\/p\u003e\n\u003cp\u003eMulti Interface Shoe Cap\u003c\/p\u003e\n\u003cp\u003eCable Protector\u003c\/p\u003e\n\u003cp\u003eShoulder Strap\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":46285578240167,"sku":"GC35-ILCE1M2B","price":8669.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0603\/4083\/0375\/files\/GC35-ILCE1M2B_3.jpg?v=1793323609"},{"product_id":"sony-fe-50-150mm-f-2-gm-lens","title":"Sony FE 50-150mm f\/2 GM Lens","description":"\u003ch3\u003eSony FE 50-150mm f\/2 GM Lens\u003c\/h3\u003e\n\u003cp\u003e\u003ciframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/6tRETvEf3mQ\" title=\"The Best Sony Zoom Lens Yet? 50-150mm F2 GM Review\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen\u003e\u003c\/iframe\u003e\u003c\/p\u003e\n\u003cp\u003eThe Sony FE 50-150mm f\/2 GM lens is the ultimate no-compromises do-everything zoom for the mid-telephoto range. Within its 50-150mm zoom range, it delivers exceptional optical quality all the way down to its stunning f\/2 maximum aperture, perfect for everything from weddings and portraiture to court sports. At 1340g, the FE 50-150mm f\/2 GM stays comfortable to carry over a working day, while ensuring you have the perfect lens for whatever the job throws your way, every time. Even close focus is covered, with a floating focus system providing crisp and well-corrected close-up capture down to 0.2x reproduction ratio, perfect for ring shots.\u003c\/p\u003e\n\n\u003ch3\u003eOutstanding Autofocus Speed\u003c\/h3\u003e\n\n\u003cp\u003eAs a flagship GM lens, the FE 50-150mm f\/2 GM benefits from Quad XD Linear Motors, driving two focus groups in a floating focus arrangement. This allows for a shorter minimum working distance and superior optical performance at close range. Because of the use of XD Linear Motors, the lens also boasts extraordinary autofocus characteristics, working with the Alpha 1 and Alpha 9 cameras at their maximum speeds, and tracking moving subjects tenaciously in both still and video modes.\u003c\/p\u003e\n\n\u003ch3\u003ePower \u0026amp; Flexibility\u003c\/h3\u003e\n\n\u003cp\u003eThe FE 50-150mm f\/2 GM is a natural fit for stills photographers who want beautiful background defocus across a wide range, but the lens is also a powerful option for videographers. A de- clickable aperture ring facilitates handheld video, while internal focus and zoom make the lens remarkably easy to manage on a gimbal system.\u003c\/p\u003e\n\n\u003ch3\u003eDurable and Reliable\u003c\/h3\u003e\n\n\u003cp\u003eIn addition, the front lens element features a fluorine coating, which makes it easy to remove fingerprints, dust, oil, and other contaminants from the lens surface. The dust and moisture resistant design provides extra reliability for outdoor use in challenging conditions and expands the freedom of shooting.\u003c\/p\u003e\n\n\u003ch3\u003eKey Features:\u003c\/h3\u003e\n\u003cp\u003eExceptional Optical Quality at f\/2\u003c\/p\u003e\n\u003cp\u003eQuad Xd Linear Motors for Autofocus\u003c\/p\u003e\n\u003cp\u003eFloating Focus for Crisp Close-ups\u003c\/p\u003e\n\u003cp\u003eDe-clickable Aperture for Video\u003c\/p\u003e\n\u003cp\u003eFluorine Coating for Easy Cleaning\u003c\/p\u003e\n\u003cp\u003eDust and Moisture Resistant Design\u003c\/p\u003e\n\u003cp\u003e95mm Filter Size\u003c\/p\u003e\n\n\u003ch3\u003eWhat's in the Box:\u003c\/h3\u003e\n\u003cp\u003eSony 50-150mm f\/2 GM E Mount Lens\u003c\/p\u003e\n\u003cp\u003eSony ALC-F95S Front Cap\u003c\/p\u003e\n\u003cp\u003eSony ALC-R1EM Rear Cap\u003c\/p\u003e\n\u003cp\u003eSoft Case\u003c\/p\u003e\n\u003cp\u003eTripod Mount\u003c\/p\u003e\n\u003cp\u003eLens Strap\u003c\/p\u003e\n\u003cp\u003eSony ALC-SH183 Rounded Shaped Hood\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":46732771262631,"sku":"GC35-SEL50150GM","price":5164.4,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0603\/4083\/0375\/files\/8509981556903-A_3cc84197-8d79-4e99-a364-81b1501f78d6.jpg?v=1777613180"},{"product_id":"sony-rx1r-iii-digital-camera","title":"Sony RX1R III Digital Camera","description":"\u003ch3\u003eSony RX1R III Digital Camera\u003c\/h3\u003e\n\u003cp\u003eA compact, always-there camera with performance that rivals Sony's professional mirrorless models, the RX1R III is the long-awaited third generation of the fixed-lens full-frame camera. Featuring a higher resolution 61MP BSI CMOS sensor, improved AF and video performance, an updated body design, larger battery, and the same beloved ZEISS Sonnar T 35mm f\/2 prime lens from past models, this is the high-performance companion camera that melds extreme image quality with a highly portable size.\u003c\/p\u003e\n\u003ch3\u003e61MP Exmor R BSI Sensor\u003c\/h3\u003e\n\u003cp\u003eBorrowing the proven high-resolution sensor from the a7R V and a7CR cameras, the RX1R III features the full-frame 61MP Exmor R BSI chip, along with BIONZ XR processing, that achieves incredible resolution, high clarity, low noise, and a wide 15-stop dynamic range. The sensor's structure promotes impressive image quality, and a copper wiring layer dramatically improves data transmission speed for creating 14-bit, 61MP stills with a native sensitivity range from ISO 100-32000.\u003c\/p\u003e\n\n\u003ch3\u003eBIONZ XR Processing\u003c\/h3\u003e\n\u003cp\u003eMatching the sensor is the adept BIONZ XR processor, which offers up to 8x greater processing performance compared to previous generations, which enables faster overall performance, impressive image quality with wide sensitivity and dynamic ranges, and more fluent processing that's capable of handling a bevy of AI tasks and intelligent AF alongside imaging processes. This processing system also reduces rolling shutter and other motion distortions for clean rendering of moving subjects.\u003c\/p\u003e\n\n\u003ch3\u003eAI Processing Unit and Autofocus\u003c\/h3\u003e\n\u003cp\u003eUsing dedicated processing, the RX1R III's autofocus is greatly benefitted by more intelligent subject tracking and recognition capabilities along with the reliable hybrid AF system Alpha cameras are known for. Real-time Recognition AF works with seven different selectable target types:\u003c\/p\u003e\n\u003cp\u003eHuman, which tracks body and head positions for accurate portraits. Real-time Eye AF performance has also been improved by 60% thanks to the human pose estimation capabilities.\u003c\/p\u003e\n\n\u003cp\u003eAnimal, Bird, and Animal\/Bird modes are now 40% more accurate for tracking and recognising a variety of animal types. Recognition of these subjects includes dogs, cats, birds and more, with the ability to pinpoint focus on eyes and recognise animal bodies and heads.\u003c\/p\u003e\n\u003cp\u003eInsect recognition offers even finer performance with the ability to detect the head or entire insect subject.\u003c\/p\u003e\n\u003cp\u003eCar\/Train and Airplane recognition means the camera can detect the front part of a train, nose of an airplane, or easily detect the entire fast-moving subject.\u003c\/p\u003e\n\u003cp\u003eReal-time Tracking benefits from AI-based subject recognition for following moving subjects, making it particularly well-suited to sports and action subjects. Also, Human pose estimation allows the camera to distinguish between multiple people and maintain focus on the targeted subject; even if someone crosses in front, the camera maintains focus on the key person.\u003c\/p\u003e\n\n\u003ch3\u003eAdvanced Fast Hybrid AF\u003c\/h3\u003e\n\u003cp\u003eCovering 79% of the full-frame image area, or 100% of the APS-C cropped area, a Fast Hybrid AF system incorporates a dense 693 phase-detection point grid for quick and precise focusing in a variety of lighting conditions with sensitivity down to -4 EV. This focusing system is available for use in all recording modes, to benefit both video and stills applications.\u003c\/p\u003e\n\u003cp\u003eFull-time DMF (Direct Manual Focus) enables using the lens's focus ring for manual focus control at any time, making it easier to switch focus to a different subject even when working with AF.\u003c\/p\u003e\n\n\u003ch3\u003eAccurate Exposure and Colour\u003c\/h3\u003e\n\u003cp\u003eEspecially accurate metering and white balance is possible thanks to AI-powered algorithms, like Human Pose Estimation, to detect skin areas for more accurately balance exposures when shooting portraits. This AE method is approximately 20% more reliable, even in backlit or direct sunlight situations, or even when the subject is not directly facing the camera. Deep learning technology, along with external visible light and IR sensors, also contributes to more accurate colour reproduction and auto white balance processing.\u003c\/p\u003e\n\n\u003ch3\u003eStep Crop Modes\u003c\/h3\u003e\n\u003cp\u003eSuiting a high-resolution fixed lens camera, the RX1R III introduces Step Crop modes that simulate the field of view of lenses other than the built-in 35mm lens. By default, changing these modes is set to the C1 button and lets you cycle between 50mm (29MP) and 70mm (15MP) settings to make tighter in-camera compositions.\u003c\/p\u003e\n\n\u003ch3\u003eCreative Looks\u003c\/h3\u003e\n\u003cp\u003eAlso befitting a fixed lens, carry-everywhere camera, a series of new Creative Look settings have been added to impart a unique aesthetic to frames straight out of the camera. There are now 12 presets total, including the classic filmic FL setting; a new nostalgic FL2 film mode; a contrasty, slicker FL3 slide film-inspired look, and IN is reminiscent of instant film.\u003c\/p\u003e\n\u003ch3\u003eCompact, Everyday Design\u003c\/h3\u003e\n\n\u003ch3\u003ePortable Profile\u003c\/h3\u003e\n\u003cp\u003eBuilt to be a camera to take everywhere, much attention has been focused on keeping this camera as small as possible without sacrificing on quality.\u003c\/p\u003e\n\u003cp\u003eMeasuring 4.4 x 2.6 x 2.9\" and weighing 500g, the camera can easily fit in a coat pocket for everyday carry.\u003c\/p\u003e\n\u003cp\u003eNow compatible with the larger capacity NP-FW50 battery, the RX1R III is rated for approximately 300 shots per charge.\u003c\/p\u003e\n\u003cp\u003eUpdated physical design maintains a flat top plate for a sleeker, minimalist appearance.\u003c\/p\u003e\n\u003cp\u003eNew grip texture and matte colouring also contributes to a more discrete and appealing look and feel.\u003c\/p\u003e\n\u003cp\u003eRobust magnesium alloy body offers a durable profile and incorporates dust and moisture seals to protect against harsh environments.\u003c\/p\u003e\n\n\u003ch3\u003eEVF and LCD\u003c\/h3\u003e\n\u003cp\u003eAnother change in design from the previous generation, the RX1R III sheds the pop-up EVF design for a fixed position design, making the finder more reliable and intuitive to use. The EVF is a 0.39\" 2.36m-dot OLED and has a 0.7x magnification.\u003c\/p\u003e\n\u003cp\u003eThe rear LCD is a fixed 3.0\" 2.36m-dot panel and its touchscreen design suits easy navigation and Touch Af and Touch Tracking controls.\u003c\/p\u003e\n\n\u003ch3\u003eConnectivity\u003c\/h3\u003e\n\u003cp\u003eUSB-C port for in-camera battery charging and data transfer.\u003c\/p\u003e\n\u003cp\u003eMicro-HDMI port can be used in conjunction with an external recorder or monitor.\u003c\/p\u003e\n\u003cp\u003e3.5mm microphone port supports the use of an external mic.\u003c\/p\u003e\n\u003cp\u003eMulti Interface Shoe supports an external flash or working with the optional ECM-B1M Shotgun Microphone or XLR-K3M XLR Adapter Kit, which provide improved, clear audio recording sound by sending a digital audio signal to the camera, opposed to an analog signal.\u003c\/p\u003e\n\u003cp\u003eA nod to tradition, the shutter button is also threaded to accept a conventional cable release for making shake-free long exposures.\u003c\/p\u003e\n\u003ch3\u003eVideo Recording\u003c\/h3\u003e\n\n\u003cp\u003eRecord full frame, 30 fps 4K video in 10-bit 4:2:2 using the advanced XAVC S-I format for consistent performance and quality at bitrates up to 300 Mb\/s.\u003c\/p\u003e\n\u003cp\u003eThe S-Log3 and S-Gamut3.Cine Gamma Curves allow for more than 15 stops of dynamic range and for increased post-production flexibility, including matching video from other Sony Cinema Line cameras.\u003c\/p\u003e\n\u003cp\u003eS-Cinetone can be used to deliver distinct colours and healthy-looking skin tone rendering that is based on technology from the professional Cinema Line cameras, such as the VENICE. This colour profile offers natural mid-tones, soft colours, and especially well-controlled highlights.\u003c\/p\u003e\n\u003cp\u003eCreative Looks can be baked into the recorded footage to create a specific mood during recording and minimise the need for editing.\u003c\/p\u003e\n\u003cp\u003eUser-created LUTs and presets can be set for accurately monitoring footage or previewing a specific look during shooting and can be applied to the camera's monitor, EVF, or HDMI output.\u003c\/p\u003e\n\u003ch3\u003eKey Features:\u003c\/h3\u003e\n\u003cp\u003e61MP Full-Frame Exmor R BSI Sensor\u003c\/p\u003e\n\u003cp\u003eZEISS Sonnar T 35mm f\/2 Lens\u003c\/p\u003e\n\u003cp\u003eBIONZ XR \u0026amp; AI Processing Unit\u003c\/p\u003e\n\u003cp\u003e693-Point PDAF \u0026amp; Real-Time Tracking AF\u003c\/p\u003e\n\u003cp\u003e4K 30p 10-Bit \u0026amp; FHD 120p Video\u003c\/p\u003e\n\u003cp\u003e2.36m-Dot 0.7x OLED EVF\u003c\/p\u003e\n\u003cp\u003e3.0\" 2.36m-Dot Touchscreen LCD\u003c\/p\u003e\n\u003cp\u003eStep Crop Modes and Creative Looks\u003c\/p\u003e\n\u003cp\u003eUpdated Design, Improved Battery Life\u003c\/p\u003e\n\u003cp\u003eSD UHS-II Slot; USB-C, HDMI, Mic Ports\u003c\/p\u003e\n\u003ch3\u003eWhat's in the Box:\u003c\/h3\u003e\n\u003cp\u003eSony RX1R III Digital Camera\u003c\/p\u003e\n\u003cp\u003eSony NP-FW50 Lithium-Ion Rechargeable Battery (1020mAh)\u003c\/p\u003e\n\u003cp\u003eLens Cap\u003c\/p\u003e\n\u003cp\u003eAccessory Shoe Cap\u003c\/p\u003e\n\u003cp\u003eEyepiece Cup\u003c\/p\u003e\n\u003cp\u003eShoulder Strap\u003c\/p\u003e\n\u003cp\u003eWrapping Cloth\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":46897685823655,"sku":"GC35-DSCRX1RM3","price":7999.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0603\/4083\/0375\/files\/SonyRX1RIIIDigitalCamera001.jpg?v=1752623893"},{"product_id":"sony-100mm-f-2-8-gm-macro-oss-lens","title":"Sony FE 100mm f\/2.8 GM Macro OSS Lens","description":"\u003ch3\u003eSony FE 100mm f\/2.8 GM Macro OSS Lens\u003c\/h3\u003e\n\u003cp\u003e\u003ciframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/TC7v6L6i0zw\" title=\"Introducing FE 100mm F2.8 Macro GM OSS | Sony | α Lens\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen\u003e\u003c\/iframe\u003e\u003c\/p\u003e\n\u003ch3\u003eExtreme Macro Magnification\u003c\/h3\u003e\n\u003cp\u003eThe Sony 100mm G Master macro lens offers up to 1.4x magnification for exceptional close-up photography. With the optional SEL20TC or SEL14TC teleconverters, magnification can be increased up to 2.8x, enabling detailed captures of subjects that are normally hard to see. Flowers, insects, and intricate textures come alive, making this lens ideal for creative macro photography.\u003c\/p\u003e\n\u003ch3\u003eExtreme Macro with Over 1:1 Ratio\u003c\/h3\u003e\n\u003cp\u003eWith a minimum focus distance of 0.26 m (0.86 ft) and more than a 1:1 magnification ratio, this lens reveals fine details and textures invisible to the naked eye.\u003c\/p\u003e\n\u003ch3\u003e2.8x Magnification with Teleconverter\u003c\/h3\u003e\n\u003cp\u003eTeleconverter support provides extra working distance, allowing photographers to shoot subjects that are difficult to approach while maintaining sharpness and enabling effective lighting.\u003c\/p\u003e\n\u003ch3\u003eBreathtaking G Master Resolution and Bokeh\u003c\/h3\u003e\n\u003ch3\u003eExceptional Resolution\u003c\/h3\u003e\n\u003cp\u003eTwo XA (extreme aspherical) elements and two ED (Extra-low Dispersion) glass elements reduce chromatic and other aberrations for sharp, edge-to-edge clarity. Floating focus minimises aberration variations at close distances, while Nano AR Coating II controls flare and ghosting.\u003c\/p\u003e\n\u003ch3\u003eGorgeous Bokeh\u003c\/h3\u003e\n\u003cp\u003eAn F2.8 aperture, 11-blade aperture unit, and precision optical elements create smooth, dimensional G Master bokeh with minimal colouration, producing stunning, professional-quality imagery.\u003c\/p\u003e\n\u003ch3\u003eRefined Optical Image Stabilisation\u003c\/h3\u003e\n\u003cp\u003eAdvanced optical stabilisation is optimised for macro photography, minimising shake and maintaining sharpness. Lens-body communication with compatible α cameras enhances stabilisation in both stills and movies (Active Mode).\u003c\/p\u003e\n\u003ch3\u003eFast, Precise, and Quiet Autofocus\u003c\/h3\u003e\n\u003cp\u003eFour XD linear motors drive the floating focus group, delivering up to 1.9x faster AF than previous models and supporting high-speed tracking for moving macro subjects. The system is quiet, making it ideal for movie shooting.\u003c\/p\u003e\n\u003ch3\u003eFocus Operation Optimised for Macro Shooting\u003c\/h3\u003e\n\u003ch3\u003eCritical Focus Control\u003c\/h3\u003e\n\u003cp\u003ePrecise focus is essential when working with a narrow depth of field. The lens allows quick switching between AF and MF modes, and focus magnification can be used to refine critical focus.\u003c\/p\u003e\n\u003ch3\u003eEasy Focus Adjustment\u003c\/h3\u003e\n\u003cp\u003eThe focus ring can instantly return focus to the intended subject in DMF mode, while FULL MF mode offers distance and magnification scales for precise manual focusing.\u003c\/p\u003e\n\u003ch3\u003eCustomisable Focus Hold Buttons\u003c\/h3\u003e\n\u003cp\u003eFocus hold buttons maintain the current focus while held and can be customised to perform functions such as activating focus magnification for precise adjustments.\u003c\/p\u003e\n\u003ch3\u003eLinear Manual Focus Response\u003c\/h3\u003e\n\u003cp\u003eLinear Response MF ensures the focus ring responds directly and smoothly to subtle manual adjustments, allowing precise control for both stills and movies.\u003c\/p\u003e\n\u003ch3\u003eRobust Build for Outdoor Use\u003c\/h3\u003e\n\u003cp\u003eSilicone gaskets on buttons and switches, a sealed lens mount, and a fluorine-coated front element protect against dust and moisture. This makes the lens highly durable, even in challenging outdoor conditions.\u003c\/p\u003e\n\u003ch3\u003eEnvironmentally Conscious Design\u003c\/h3\u003e\n\u003cp\u003eSony's \"Road to Zero\" plan aims to achieve zero environmental footprint by 2050. The lens and packaging materials are designed with sustainability in mind, including non-plastic packaging and plant-based non-woven product bags.\u003c\/p\u003e\n\u003ch3\u003eKey Features:\u003c\/h3\u003e\n\u003cp\u003eUp to 1.4x Magnification\u003c\/p\u003e\n\u003cp\u003e2.8x Magnification with Teleconverter\u003c\/p\u003e\n\u003cp\u003eExceptional G Master Resolution and Bokeh\u003c\/p\u003e\n\u003cp\u003eAdvanced Optical Image Stabilisation for Macro\u003c\/p\u003e\n\u003cp\u003eFast, Precise, Quiet Autofocus System\u003c\/p\u003e\n\u003cp\u003eLinear Response Manual Focus Control\u003c\/p\u003e\n\u003cp\u003eCustomisable Focus Hold Buttons\u003c\/p\u003e\n\u003cp\u003eRobust Dust and Moisture Sealing\u003c\/p\u003e\n\u003cp\u003eMinimum Focus Distance 0.26 m\u003c\/p\u003e\n\u003cp\u003eEnvironmentally Conscious Design\u003c\/p\u003e\n\u003ch3\u003eWhat's in the Box:\u003c\/h3\u003e\n\u003cp\u003eSony FE 100mm f\/2.8 GM Macro OSS Lens\u003c\/p\u003e\n\u003cp\u003eHood\u003c\/p\u003e\n\u003cp\u003eFront cap\u003c\/p\u003e\n\u003cp\u003eRear cap\u003c\/p\u003e\n\u003cp\u003eCase\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":47086916305063,"sku":"GC35-SEL100M28GM","price":1975.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0603\/4083\/0375\/files\/GC35-SEL100M28GM_bh_1.jpg?v=1788502930"},{"product_id":"sony-a7-v-mirrorless-digital-camera-body-only","title":"Sony a7 V Mirrorless Digital Camera (Body Only)","description":"\u003ch3\u003eSony a7 V Mirrorless Digital Camera (Body Only)\u003c\/h3\u003e\n\u003cp\u003eA Goldilocks camera that's not afraid to punch above its weight class, the Sony a7 V is a hybrid mirrorless camera with strong photo performance, strong video recording capabilities, and a healthy dose of the latest AI-based subject recognition and autofocus tech from its flagship siblings. Built for content creators, this is a workhorse camera more than capable of handling everything from high-speed action photography to daily vlogs to full multimedia coverage of events.\u003c\/p\u003e\n\u003ch3\u003e33MP Exmor RS CMOS Full-Frame Sensor\u003c\/h3\u003e\n\u003cp\u003eThe first Sony camera to feature a partially stacked sensor, the a7 V's 33MP Exmor RS CMOS sensor offers faster readout speeds and reduced rolling shutter compared to the a7 IV. Coupled with a new processor, this sensor also enables a handful of flagship-level benefits, including more advanced subject recognition and tracking, faster continuous shooting performance, and improved image quality with 16 stops of dynamic range. The sensor offers a native ISO range of 100-51200 and the partially stacked design also contributes to a faster 1\/16,000-sec top electronic shutter speed.\u003c\/p\u003e\n\u003ch3\u003eBIONZ XR2 Processor\u003c\/h3\u003e\n\u003cp\u003eAnother contributor to the increased speed and overall performance, the new BIONZ XR2 processor incorporates an AI unit for enhanced autofocus, better colour accuracy, and greater auto white balance consistency from frame to frame.\u003c\/p\u003e\n\u003cp\u003eThe increased processing efficiency also enables blackout-free 30 fps continuous shooting, with full-time AF and AE, as well as 7K-oversampled 4K 60p video recording and high-speed 4K 120p recording using a S35 area.\u003c\/p\u003e\n\u003ch3\u003ePre-Capture \u0026amp; Speed Boost\u003c\/h3\u003e\n\u003cp\u003eAlong with the key technology delivered by the sensor, the a7 V brings additional features to unlock the camera's full potential.\u003c\/p\u003e\n\u003cp\u003ePre-Capture: The a7 V can be configured to begin recording images to the buffer when the shutter button is half-pressed. Users can set this between 0.03-1.0 second. Upon pressing the shutter these images will be saved to the memory card.\u003c\/p\u003e\n\u003cp\u003eSpeed Boost: This function can be assigned to Function button, allowing users to instantly switch their usual continuous shooting frame rate to a faster one to make sure their next shot is just right. Photographers will be able to select various frame rates up to 30 fps.\u003c\/p\u003e\n\u003ch3\u003eSelectable Raw File Types and Composite RAW Function\u003c\/h3\u003e\n\u003cp\u003eThe partially stacked sensor and improved processing also permit more flexibility when working with raw files:\u003c\/p\u003e\n\u003cp\u003eCompressed HQ raw, lossless compressed raw, and a new lightweight raw format are available to suit different priorities, ranging from the ultimate image quality and editing flexibility to more efficient files that prioritise saving on storage space.\u003c\/p\u003e\n\u003cp\u003eExtended raw file processing is possible via the Imaging Edge desktop app.\u003c\/p\u003e\n\u003cp\u003eThe Composite RAW function allows you to capture and composite on your computer 4, 8, or 16 sequential files, taken at 30 fps, to produce HDR images with reduced noise, especially at higher ISO values.\u003c\/p\u003e\n\u003ch3\u003e5-Axis Image Stabilisation\u003c\/h3\u003e\n\u003cp\u003eUpgraded from its predecessor, the in-body image stabilisation system has been revised to support up to 7.5 stops of camera shake compensation in the centre of the frame and 6.5 stops at the periphery. This 5-axis stabilisation system combines a high-performance gyro sensor with an optimised algorithm for more precise shake control and improved communication between the camera body and lens.\u003c\/p\u003e\n\u003ch3\u003eUpgraded AF and AI Subject Recognition\u003c\/h3\u003e\n\u003cp\u003eThe autofocus performance of the a7 V is a key area of improvement over previous generations; borrowing from the flagship camera, the a7 V now sports an AI Processing Unit and refined subject detection and tracking. The phase-detection AF system itself still comprises 759 points, which cover about 94% of the sensor area, and support focusing down to -4 EV. Subject tracking and subject detection is improved, too, specifically how the camera is 30-50% faster to recognise animals and birds compared to the a7 IV.\u003c\/p\u003e\n\u003cp\u003eFirst seen in the a7R V, a9 III, and the a1 II, the a7 V sports a dedicated AI Processing Unit for refined, responsive, and intelligent subject tracking and detection of humans, animals, birds, insects, cars, trains, and airplanes.\u003c\/p\u003e\n\u003cp\u003eHuman pose estimation tracks body and head positions for accurate focus in portraiture and sports settings and Real-time Eye AF performance refines this and prioritises focus on recognised eyes.\u003c\/p\u003e\n\u003cp\u003eAdditionally, human pose estimation can distinguish between multiple people and maintain focus on the targeted subject; even if someone crosses in front, the camera maintains focus on the key person.\u003c\/p\u003e\n\u003cp\u003eReal-time Tracking benefits from AI-based subject recognition for following moving subjects, making it particularly well-suited to sports and action subjects.\u003c\/p\u003e\n\u003cp\u003eAuto Subject Recognition modes no longer necessitate selecting a subject type, letting the camera detect and track the intended subject.\u003c\/p\u003e\n\u003cp\u003eXS and XL focus area spot sizes have been added for more versatility or you can customise AF focus areas to suit uniquely sized or shaped subjects.\u003c\/p\u003e\n\u003cp\u003eFull-time DMF (Direct Manual Focus) enables using the lens's focus ring for manual focus control at any time, making it easier to switch focus to a different subject even when working with AF.\u003c\/p\u003e\n\u003ch3\u003e7K Oversampled 4K Recording\u003c\/h3\u003e\n\u003cp\u003eMaking use of the high-resolution sensor and fast processing capabilities, UHD 4K 60p XAVC HS 10-bit recording is possible using the full width of the sensor, offering 7K full pixel readout for impressive sharpness and realism.\u003c\/p\u003e\n\u003cp\u003eIf using a Super 35 crop, high-speed recording is possible at up to UHD 4K 120p or FHD 240p for slow-motion playback.\u003c\/p\u003e\n\u003ch3\u003eRecording Flexibility\u003c\/h3\u003e\n\u003cp\u003eExtended recording times are possible thanks to efficient heat dissipation-a unique Sigma-shaped graphite heatsink is built into the stabilisation unit and improves thermal consistency during extended clips.\u003c\/p\u003e\n\u003cp\u003eWith respect to audio recording during video, the a7 V supports internal 24-bit recording and up to 4-channel audio with compatible external microphones.\u003c\/p\u003e\n\u003cp\u003eA new audio reference mic aids in noise reduction and there is a selectable wind-noise reduction control when working with the internal mic.\u003c\/p\u003e\n\u003cp\u003eDynamic Active stabilisation adds substantial electronic correction on top of IBIS for more steady footage while running, walking, or recording handheld tracking shots.\u003c\/p\u003e\n\u003cp\u003eSupport for Breathing Compensation mode, which reduces the effects of focus breathing when using select lenses.\u003c\/p\u003e\n\u003cp\u003eAI subject recognition, gained from the AI Processing Unit, benefits the Framing Stabiliser mode, which can be used to automatically crop and recompose so the subject remains centreed in the image.\u003c\/p\u003e\n\u003ch3\u003eKey Features:\u003c\/h3\u003e\n\u003cp\u003e33MP Partially-Stacked Exmor RS Sensor\u003c\/p\u003e\n\u003cp\u003eBIONZ XR2 Processor, Built-In AI Unit\u003c\/p\u003e\n\u003cp\u003e759-Point PDAF with Real-time Tracking\u003c\/p\u003e\n\u003cp\u003eAI Subject Recognition \u0026amp; Auto Framing\u003c\/p\u003e\n\u003cp\u003e4K 60p 10-Bit Video, S-Log3 \u0026amp; S-Cinetone\u003c\/p\u003e\n\u003cp\u003e7.5-Stop, 5-Axis Image Stabilisation\u003c\/p\u003e\n\u003cp\u003e3.68m-Dot EVF with 120 fps Refresh Rate\u003c\/p\u003e\n\u003cp\u003e3.2\" 4-Axis Multi-Angle Touchscreen LCD\u003c\/p\u003e\n\u003cp\u003ePre-Capture, Speed Boost, 30fps Shooting\u003c\/p\u003e\n\u003cp\u003eCFexpress A \u0026amp; SD Slots, Dual USB-C Ports\u003c\/p\u003e\n\u003ch3\u003eWhat's in the Box:\u003c\/h3\u003e\n\u003cp\u003eSony a7 V Mirrorless Digital Camera (Body Only)\u003c\/p\u003e\n\u003cp\u003eNP-FZ100 Battery (2280mAh)\u003c\/p\u003e\n\u003cp\u003eALC-B1EM Body Cap for E-Mount Cameras\u003c\/p\u003e\n\u003cp\u003eShoulder Strap\u003c\/p\u003e\n\u003cp\u003eAccessory Shoe Cap\u003c\/p\u003e\n\u003cp\u003eEyepiece Cup\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":47354898186407,"sku":"GC35-ILCE7M5B","price":4098.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0603\/4083\/0375\/files\/8649580937383-A_2aee67d1-0e42-413d-850c-05ce5fee66aa.jpg?v=1777613181"},{"product_id":"sony-fe-100-400mm-f-4-5-gm-oss-lens","title":"Sony FE 100-400mm f\/4.5 GM OSS Lens","description":"\u003ch3\u003eSony FE 100-400mm f\/4.5 GM OSS Lens\u003c\/h3\u003e\n\u003cp\u003e\u003ciframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/LpfQjgo9b_0\" title=\"Introducing FE 100-400mm F4.5 GM OSS | Sony | α Lens\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen\u003e\u003c\/iframe\u003e\u003c\/p\u003e\n\u003cp\u003eThe 100-400mm f\/4.5 GM OSS is a versatile constant aperture supertelephoto zoom, providing wildlife and sports photographers with a zoom option that still provides maximum optical performance.\u003c\/p\u003e\n\u003ch3\u003eVersatility without Compromise\u003c\/h3\u003e\n\u003cp\u003eUnlike the original 100-400mm GM zoom, which continues to be available, this new lens uses an internal zoom mechanism, giving extraordinary durability and reliability. Focus has been upgraded, along with stabilisation, giving exceptional optical performance in any situation, and detailed consideration has been given to the total design, ensuring ease and security of operation for all users, from amateur to professional.\u003c\/p\u003e\n\u003ch3\u003eClass-Leading Autofocus\u003c\/h3\u003e\n\u003cp\u003eFour XD Linear motors, two for each focus group, provide the exacting focus performance that advanced sports and wildlife photographers require. Compared to the original 100-400mm f\/4.5-5.6 GM, the new 100-400mm f\/4.5 GM boasts a 3x improvement in focus speed and a 50% improvement in tracking performance, which translates into more keepers after every shoot. This improved focus performance extends to challenging shooting conditions like 120fps capture and capture during zoom actuation.\u003c\/p\u003e\n\u003ch3\u003eAcquire and Capture\u003c\/h3\u003e\n\u003cp\u003eRapidly shifting between 100mm and 400mm within a short quarter-turn zoom throw, the 100-400mm f\/4.5 GM allows photographers to quickly acquire wide and then punch in as desired for capture. Making use of the lens' full compatibility with the 1.4x and 2x teleconverters available from Sony, this workflow can be adapted for a wide variety of shooting scenarios.\u003c\/p\u003e\n\u003ch3\u003ePortable and Reliable\u003c\/h3\u003e\n\u003cp\u003eWeighing in under 2kg and built to withstand the elements, the 100-400mm f\/4.5 GM is suitable for a huge range of outdoor applications. A comfortable carrying grip is thoughtfully built in to the tripod foot for ease of carrying, and a security lock supports extra security for remote shooting, along with full dust and weather sealing throughout for total peace of mind.\u003c\/p\u003e\n\u003ch3\u003eKey Features:\u003c\/h3\u003e\n\u003cp\u003eKey Features\u003c\/p\u003e\n\u003cp\u003e95mm Filter Size\u003c\/p\u003e\n\u003cp\u003eConstant f\/4.5 Aperture\u003c\/p\u003e\n\u003cp\u003eInternal Zoom Mechanism\u003c\/p\u003e\n\u003cp\u003eFour XD Linear Motors\u003c\/p\u003e\n\u003cp\u003e3x Improvement in Focus Speed\u003c\/p\u003e\n\u003cp\u003eTeleconverter Compatible\u003c\/p\u003e\n\u003cp\u003eDust and Moisture Proof\u003c\/p\u003e\n\u003ch3\u003eWhat's in the Box:\u003c\/h3\u003e\n\u003cp\u003eSony FE 100-400mm f\/4.5 GM OSS Lens\u003c\/p\u003e\n\u003cp\u003eSony ALC-SH187 Lens Hood\u003c\/p\u003e\n\u003cp\u003eSony ALC-F95S Lens Front Cap\u003c\/p\u003e\n\u003cp\u003eSony ALC-R1EM Rear Cap\u003c\/p\u003e\n\u003cp\u003eSony Soft Case\u003c\/p\u003e\n\u003cp\u003eSony Lens Strap\u003c\/p\u003e\n\u003cp\u003eSony Case Strap\u003c\/p\u003e\n\u003cp\u003eSony Slot-in Filter Holder\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":49719165550759,"sku":"GC35-SEL100400MC","price":5814.89,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0603\/4083\/0375\/files\/GC35-SEL100400MC_1.jpg?v=1792653439"},{"product_id":"sony-a7r-vi-mirrorless-camera-body-only","title":"Sony A7R VI Mirrorless Camera (Body Only)","description":"\u003ch3\u003eSony A7R VI Mirrorless Camera (Body Only)\u003c\/h3\u003e\n\u003cp\u003eBeyond the core technology, the Alpha 7R VI is designed as a supremely refined tool, with unstinting attention to detail throughout. A new battery system, improved ergonomics, 4-axis tilt screen, self-illuminated buttons and beautifully detailed screens deliver a photography experience that truly satisfies.\u003c\/p\u003e\n\u003ch3\u003eRapid Capture\u003c\/h3\u003e\n\u003cp\u003eThanks to a massive upgrade in sensor readout speed, the A7R VI provides triple the maximum drive speed of its predecessor, at 30 frames per second, at full resolution RAW. In addition to this jaw-dropping headline, improved sensor readout speed also enables major upgrades to AF tracking speed, with 60 AF\/AE cycles per second providing massive improvements to AF hit rates and focus tenacity.\u003c\/p\u003e\n\u003ch3\u003eFlagship Image Stabilisation System\u003c\/h3\u003e\n\u003cp\u003eThe Alpha 7R VI utilises an upgraded 5-axis in-body image stabilisation system which delivers up to 8.5-step1 stabilisation. An updated stabilisation algorithm paired with a high-precision gyro sensor provides detection and control right down to the single-pixel level, ensuring crisp and clear images, even on longer lenses at dawn and dusk.\u003c\/p\u003e\n\u003ch3\u003eStills and Video\u003c\/h3\u003e\n\u003cp\u003eAlthough it is designed as a stills photographers' camera first, the A7R VI is an incredibly capable filmmaking tool thanks to its fully-stacked sensor. 4K 60p and 8K 30p are availabile with no sensor crop, and 120p is also available from a Super35 area of the sensor. Audio is also upgraded, with the 7R VI being fully compatible with the new XLR-A4 XLR adapter for high quality 32-bit float audio.\u003c\/p\u003e\n\u003ch3\u003eDepth and Detail\u003c\/h3\u003e\n\u003cp\u003eThe Alpha 7R VI's Exmor RS Sensor is supported by the latest advances in Sony image processing technology, including an expanded 16-stop dynamic range during mechanical shutter capture, and powerful extended RAW processing modes that allow multiple RAW image captures to be combined into a final image with enhanced noise, enhanced detail, or extended dynamic range.\u003c\/p\u003e\n\u003ch3\u003eStamina\u003c\/h3\u003e\n\u003cp\u003eIn addition to the extraordinary new capabilities it brings to the table, the Alpha 7R VI also delivers on reliability, with a massive 600 shot CIPA rated battery life, or 135 minutes of continuous video recording, thanks to the new SA series battery. Not only is battery life outstanding, but heat management is also outstanding, allowing 120 minutes of continous 8K 30p recording without thermal shutdown.\u003c\/p\u003e\n\u003ch3\u003eImproved Usability\u003c\/h3\u003e\n\u003cp\u003eAmong all these technological advances, usability has not been neglected. The Alpha 7R VI boasts the acclaimed 4-axis tilt screen from the Alpha 9 III and Alpha 1 II. In a first for the Alpha series, the camera now has self-illuminated buttons, making operation simple and easy for Astro and other low-light applications. Grip design has also been updated, with a slightly broader design that borrows design cues from the flagship A1 II and A9 III cameras.\u003c\/p\u003e\n\u003ch3\u003eKey Features:\u003c\/h3\u003e\n\u003cp\u003e66.8 MP Fully-Stacked Exmor RS Sensor\u003c\/p\u003e\n\u003cp\u003eBIONZ XR2 Processor with AI Unit\u003c\/p\u003e\n\u003cp\u003e30fps Blackout-Free Shooting with AF\/AE\u003c\/p\u003e\n\u003cp\u003eFull-Frame 4K 60p \u0026amp; 8K 30p\u003c\/p\u003e\n\u003cp\u003e30fps Full Resolution RAW Burst\u003c\/p\u003e\n\u003cp\u003e8.5-Step Advanced Image Stabilisation\u003c\/p\u003e\n\u003cp\u003e16-Stop Dynamic Range Capture\u003c\/p\u003e\n\u003cp\u003e600-Shot CIPA Battery Life\u003c\/p\u003e\n\u003cp\u003eSelf-Illuminated Buttons and 4-Axis Screen\u003c\/p\u003e\n\u003ch3\u003eWhat's in the Box:\u003c\/h3\u003e\n\u003cp\u003eSony A7R VI Mirrorless Camera (Body Only)\u003c\/p\u003e\n\u003cp\u003eSony NP0SA100 Rechargeable Battery\u003c\/p\u003e\n\u003cp\u003eSony BC-SAD1 Battery Charger\u003c\/p\u003e\n\u003cp\u003ePower Cord\u003c\/p\u003e\n\u003cp\u003eCable Clamper\u003c\/p\u003e\n\u003cp\u003eShoulder Strap\u003c\/p\u003e\n\u003cp\u003eBody Cap\u003c\/p\u003e\n\u003cp\u003eAccessory Shoe Cap\u003c\/p\u003e\n\u003cp\u003eEyepiece Cup\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":49719165616295,"sku":"GC35-ILCE7RM6B","price":6688.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0603\/4083\/0375\/files\/GC35-ILCE7RM6B_2.jpg?v=1793322477"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0603\/4083\/0375\/collections\/Screenshot_2026-11-05_at_11.37.47_am.png?v=1793839967","url":"https:\/\/www.georges.com.au\/collections\/sony-cashback-nov-2026.oembed","provider":"Georges Cameras","version":"1.0","type":"link"}