{"title":"Free NiSI s+ Uv FILTER With Select Sony Bodies - 72mm","description":null,"products":[{"product_id":"sony-fe-50mm-f-1-2-gm-lens","title":"Sony FE 50mm f\/1.2 GM Lens","description":"\u003cp\u003eThe Sony FE 50mm f\/1.2 GM Lens is a versatile and powerful lens that is perfect for any photographer looking to make a statement with their photos. With its large aperture and advanced optics, this lens lets you shoot with stunning clarity even in low-light environments. The fast autofocus system ensures sharp focus at all times, making sure that every shot looks razor-sharp. It also features an 11-blade circular diaphragm for beautiful bokeh effects and a dust and moisture resistant design for reliable use in harsher conditions.\u003c\/p\u003e\n\u003cp\u003eWhether you're shooting portraits or landscapes, the Sony FE 50mm f\/1.2 GM Lens will let you capture amazing images no matter where your creative eye takes you. With top-notch optics and light gathering power, this lens will make sure you always have the perfect shot. Get ready to wow your audience with breath-taking imagery - the Sony FE 50mm f\/1.2 GM Lens is a must-have for any serious photographer.\u003c\/p\u003e\n\u003ch2 id=\"sony-fe-50mm-f1-2-feature-packed-little-lens\"\u003eSony FE 50mm F1.2 - Feature-Packed Little Lens\u003c\/h2\u003e\n\u003cp\u003eThe \u003ca href=\"https:\/\/www.georges.com.au\/lenses-digital-slr-cameras\/shop-by-mount\/sony-full-frame-mirrorless-mount\/sony-fe-50mm-f-1-2-gm-lens.html\"\u003eSony FE 50mm F1.2 GM Prime\u003c\/a\u003e is incredibly compact and fits in the palm of your hand. Due to its solid build quality and premium grade features, it's a heavier prime lens at 778g. However, Sony still claims it to be the lightest and the smallest lens in its class. The hybrid metal and engineering-plastic housing deliver a dust and moisture resistant lens. There is ample sealing around all the rings, mount and buttons to face the harshest conditions. Pair it with a Sony digital mirrorless camera such as the Sony a7R IV, and you have a weather-sealed kit.\u003c\/p\u003e\n\u003cp\u003eIn terms of external features, there's plenty to touch and play with. Starting with the focus ring, it is incredibly smooth and responsive with fine linear focus control. The aperture ring is broad and clearly marked, with each f-stop also engraved into the ring. Thanks to the aperture control ring On\/Off switch, you can opt for audible clicks at each step or opt for entirely smooth and silent aperture control. The \u003ca href=\"https:\/\/www.georges.com.au\/lenses-digital-slr-cameras\/shop-by-mount\/sony-full-frame-mirrorless-mount\/sony-fe-50mm-f-1-2-gm-lens.html\"\u003eSony FE 50mm F1.2\u003c\/a\u003e also sports a Focus Hold button to lock in the desired focus - this can be further customised via the camera menu. Finally, the focus control switch provides a seamless transition between Manual and Auto Focus.\u003c\/p\u003e\n\u003ch2 id=\"sony-fe-50mm-f1-2-gm-extreme-performance\"\u003eSony FE 50mm F1.2 GM - Extreme Performance\u003c\/h2\u003e\n\u003cp\u003eIf you think a lot is going on with the outside of the \u003ca href=\"https:\/\/www.georges.com.au\/lenses-digital-slr-cameras\/shop-by-mount\/sony-full-frame-mirrorless-mount\/sony-fe-50mm-f-1-2-gm-lens.html\"\u003eSony 50mm F1.2 GM\u003c\/a\u003e, wait till you see it's internal performance. Thanks to an 11-bladed circular aperture control unit, the lens delivers exquisite bokeh with smooth and soft fall off. To further enhance this, Sony has done considerable work on eliminating spherical aberration. Plus, they've managed to squeeze in 14 ED glass lens elements in 10 groups, with three being XA (Extreme Aspherical) elements. These boast 0.01-micron surface precision for precision performance and quality. Combined with the AR Nano coating, the lens delivers outstanding resolution and contrast performance.\u003c\/p\u003e\n\u003cp\u003eAll of that glass needs to move in response to Sony's industry-leading focus performance. Fortunately, the \u003ca href=\"https:\/\/www.georges.com.au\/lenses-digital-slr-cameras\/shop-by-mount\/sony-full-frame-mirrorless-mount\/sony-fe-50mm-f-1-2-gm-lens.html\"\u003eSony 50mm F1.2 GM\u003c\/a\u003e incorporates four Sony XD (Extreme Dynamic) Liner Motors to adequately deliver fast, accurate and silent autofocus regardless of shooting video or still photography. Sony has constructed the 50mm with a 40cm minimal focus distance for beautiful close-up work.\u003c\/p\u003e\n\u003ch2 id=\"sonys-unparalleled-focusing-performance\"\u003eSony's Unparalleled Focusing Performance\u003c\/h2\u003e\n\u003cp\u003eThe \u003ca href=\"https:\/\/www.georges.com.au\/lenses-digital-slr-cameras\/shop-by-mount\/sony-full-frame-mirrorless-mount\/sony-fe-50mm-f-1-2-gm-lens.html\"\u003eSony 50mm F1.2 GM\u003c\/a\u003e prime lens delivers autofocus performance to perfectly match their best Alpha series cameras abilities. Driven by the four XD (Extreme Dynamic) Linear Motors, it achieves accurate focus in all lighting conditions, even wide open at F1.2. While the motors do the grunt work, the built-in algorithms deliver hyper-responsive control response without any hint of vibration - critical for video recording.\u003c\/p\u003e\n\u003cp\u003eWhen shooting video, the Linear Response MF function allows responsiveness to even the most subtle of focus changes. If you are capitalising on Sony's eye and face tracking, the 50mm F1.2 GM will never miss a moment.\u003c\/p\u003e\n\u003ch2 id=\"unbeatable-image-quality\"\u003eUnbeatable Image Quality\u003c\/h2\u003e\n\u003cp\u003eSo what do you get when you cross the fastest autofocus performance in the industry, extreme precision quality glass and Sony's faultless build and feature qualities? The answer is straightforward. The \u003ca href=\"https:\/\/www.georges.com.au\/lenses-digital-slr-cameras\/shop-by-mount\/sony-full-frame-mirrorless-mount\/sony-fe-50mm-f-1-2-gm-lens.html\"\u003eSony FE 50mm F1.2 GM\u003c\/a\u003e delivers unparalleled image quality with edge-to-edge sharpness and stunning resolution. Plus, with the F1.2 wide aperture, low light performance and subject separation are guaranteed. And for those that love to achieve dreamy bokeh in portrait shots, the \u003ca href=\"https:\/\/www.georges.com.au\/lenses-digital-slr-cameras\/shop-by-mount\/sony-full-frame-mirrorless-mount\/sony-fe-50mm-f-1-2-gm-lens.html\"\u003eFE 50mm F1.2\u003c\/a\u003e is sure to delight.\u003c\/p\u003e\n\u003ch2 id=\"final-thoughts-on-the-sony-fe-50mm-f1-2-gm-lens\"\u003eFinal Thoughts on the Sony FE 50mm F1.2 GM Lens\u003c\/h2\u003e\n\u003cp\u003eIt's important to keep in mind that this announcement is hot on the heels of the launch of the Sony FE 35mm F1.4 GM lens. You can check out our review of that brilliant lens \u003ca href=\"https:\/\/review.georges.com.au\/2021\/02\/17\/sony-35mm-f1-4-gm-lens\/\"\u003ehere\u003c\/a\u003e. Overall, the \u003ca href=\"https:\/\/www.georges.com.au\/lenses-digital-slr-cameras\/shop-by-mount\/sony-full-frame-mirrorless-mount\/sony-fe-50mm-f-1-2-gm-lens.html\"\u003eSony FE 50mm F1.2 GM\u003c\/a\u003e offers Sony shooters unbeatable optical performance in a compact body. If nothing else, this is the lens that will turn many old-school shooters to take up Sony. Be sure to order your copy of the \u003ca href=\"https:\/\/www.georges.com.au\/lenses-digital-slr-cameras\/shop-by-mount\/sony-full-frame-mirrorless-mount\/sony-fe-50mm-f-1-2-gm-lens.html\"\u003eSony FE 50mm F1.2 GM\u003c\/a\u003e prime lens either in-store or online at Georges Cameras\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":42719080710311,"sku":"GC35-SEL50F12GM","price":2099.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0603\/4083\/0375\/files\/GC35-SEL50F12GM_nisi-bonus-callout.jpg?v=1791334651"}],"url":"https:\/\/www.georges.com.au\/collections\/free-nisi-s-uv-filter-with-select-sony-bodies-72mm.oembed","provider":"Georges Cameras","version":"1.0","type":"link"}