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  1. Sony a7 IV Content Creation Powerhouse

    sony a7 iv featured image

    It turns out that the rumours about a new stunning Sony alpha camera were true! The Sony a7 IV has just been announced, and it delivers features and performance beyond our wildest dreams. The Sony a7 III proved to be one of the most popular hybrid digital mirrorless cameras tailored to the needs of multimedia content creations. Professional photographers and videographers will surely love the all-new Sony a7 IV for all the right reasons. The Sony a7 IV announcement is hot on the heels of the Sony FE 70-200mm F2.8 GM M2 that is also ideal for photography and videography applications. Joining today's announcement is a pair of high-performance Sony flash units. The Sony HVL-F46RM and HVL-F60RM2 provide professional photographers with enhanced performance outcomes. 

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  2. Sony Launches The FE 70-200mm F2.8 GM M2

    Sony FE 70-200mm F2.8 GM M2

    Every now and then, a lens comes along that is near perfection from day one. The original Sony FE 70-200mm F/2.8 GM OSS first appeared in 2016 and has become one of the most popular GM lens options. It’s especially loved by both full-frame and APSC Sony E-mount photographers needing a versatile zoom lens to meet the growing demands of content creation. Today, Sony has taken that near-perfect lens concept and splashed on much more than just a fresh coat of paint with the Sony FE 70-200mm F2.8 GM M2 Lens

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  3. NiSi's Next Generation V7 Filter Holder

    NiSi V7 Filter Holder Kit

    Landscape photographers will rejoice at the news of a redesigned and upgraded NiSi V7 Filter Holder. The team at NiSi achieved perfection with the NiSi V6 Filter holder kit. Rather than stop there, they decided to take it a step further with the latest generation NiSi V7 Filter Holder. The hugely popular NiSi 100mm filter system provides photographers with the opportunity to achieve majestic and highly creative landscape shots in any lighting conditions. The NiSi V7 supports the same 100mm NiSi filter system while delivering advanced accessibility, adaptability and control. 

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  4. ULTIMATE Blackmagic Cinema Camera Comparison!

    blackmagic design 4k pocket cinema camera

    Blackmagic Design is an Aussie company founded by an engineer who left his career in TV behind with one goal in mind. He wanted to fix the flawed film and television videography sector and make technology available to visual creatives. It's fair to say that he achieved his goal as Blackmagic Design is now one of the most popular, industry-recognised creators of cinematic cameras, technology and software. Today, we enjoy the fruits of Blackmagic Design's vision and pursuit to create equipment fit for anyone wanting to explore videography, cinematography and industry-leading visual outcomes.

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  5. Creamsource Vortex8 And Micro For Blockbuster Performance

    el diablo x creamsource

    Have you ever wondered what goes on behind the scenes (BTS) to create an eye-popping, jaw-dropping music video? We were fortunate enough to get a behind the scenes look into the El Diablo music video shot with Creamsource professional video lighting. If you are new to hearing the name Creamsource, all you need to know is that this Australian company makes the best lighting for the film industry - they are at the pinnacle of their game.

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  6. Canon EOS R3 - Professional Powerhouse

    Canon EOS R3 Digital Mirrorless Camera

    Canon has long held the respect of photographers thanks to almost 85 years of precision engineering, innovation and dedication to the advancement of camera technology. Today, the Canon EOS R3 is the ultimate culmination of that hard-earned status to deliver a true flagship camera body. As experienced with the monolithic Canon EOS-1D X Mark III, the EOS R3 is the best choice for sports, and photojournalism. It's built to deliver excellent resolution packed images for the end-users to enjoy in print and online publications. The EOS R3 has enough bells and whistles to play a fine tune to meet its intended use. 

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  7. These Are The Best Lighting Kits For Livestreaming!

    livestream lighting

    Terms like live-streaming, vlogging, game streaming, podcasting, and Zoom meetings have become common vernacular. As more and more of us work from home or are forced to seek creative outlets from home, these terms are more critical than ever. The rise in video as the king of the content family means that we need to step up our game when live streaming online. Regardless of streaming a work call, podcast or starting a new photography-related vlog, there's one consistent element required. For live streaming to be effective, compelling and retain audience attention, you need a solid livestream lighting setup. 

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  8. Light Up The World With The Profoto B10X & B10X Plus

    profoto b10x and b10x plus

    Breaking News: Profoto has launched the B10X and the B10X Plus! In the world of professional photography and videography, controlling light for optimal exposures is the key to success. That's why the team at Profoto have long developed pro-grade lighting solutions fit for any studio or on-location shoot. Thanks to its peak performance and feature set, the original Profoto B10 Air TTL Off-Camera Flash proved incredibly popular. The lightweight and portable B10 delivered flash power equivalent to five speedlights while pairing seamlessly with Profoto AirTTL Remotes and the Profoto app. What's more, it was compatible with over 120 Profoto light shaping tools for creative applications. Both of the new B10X models boast increased maximum continuous light output 30% higher than the originals. 

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  9. Fujifilm Announces The X-T30 II And Two New XF Lenses

    Fujifilm X-T30 II

    Hot on the heels of the Fujifilm GFX 50S II announcement, Fuji has also dropped the news that the Fujifilm X-T30 II, XF 23mm F/1.4 LM WR and XF 33mm F/1.4 LM WR are on their way! Since the first Fujifilm X-T1 launched in early 2014, Fuji has released regular updates to the lineup. The Fujifilm X-T1, X-T2, X-T3 and new flagship X-T4 have all proven popular and highly capable award-winning cameras. Alongside this flagship series, Fuji has also created the entry-level-friendly X-T10, X-T20 and X-T30 digital mirrorless camera bodies. Each has proven to be hugely popular and successful, thanks to its flagship features and affordability. 

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  10. The Fujifilm GFX 50S II Is The Medium Format Camera You’ve Been Waiting For!

    Fujifilm GFX 50s II medium format camera

    A few years ago, Fujifilm shocked the photography world with its announcement to introduce mirrorless medium format to the masses. The original GFX 50S was the first model in that range that proved the power and versatility of a consumer-friendly medium format system. Today, the fifth entry in that applauded range has been revealed - the Fujifilm GFX 50S II. The Fujifilm GFX 50S II is the latest Medium Format camera from Fujifilm and joins the ranks alongside the original GFX 50S, GFX 50R, GFX100 and GFX 100S

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