Hot on the heels of the Fujifilm GFX 50S II announcement, Fuji has also dropped the news that the Fujifilm X-T30 II, XF 23mm F/1.4 LM WR and XF 33mm F/1.4 LM WR are on their way! Since the first Fujifilm X-T1 launched in early 2014, Fuji has released regular updates to the lineup. The Fujifilm X-T1, X-T2, X-T3 and new flagship X-T4 have all proven popular and highly capable award-winning cameras. Alongside this flagship series, Fuji has also created the entry-level-friendly X-T10, X-T20 and X-T30 digital mirrorless camera bodies. Each has proven to be hugely popular and successful, thanks to its flagship features and affordability. 

Fujifilm X-T30 II


Rather than seeing an X-T40 camera, Fuji has instead opted for the Fujifilm X-T30 II. Available in black or silver, this retro-inspired mirrorless powerhouse comes feature-packed and ready to shoot. As found with past X-T10/20/30 cameras, the X-T30 II is ideal for beginner photographers wanting to experience the pure joy of photography. However, thanks to its impressive list of specs and stellar performance, it’s also a tremendous enthusiast-level mirrorless camera. Alternatively, professional photographers shooting with an X-T4 should consider the Fujifilm X-T30 II as a second shooter to complement their kit. 


Fujifilm X-T30 II Silver


Fujifilm X-T30 II Specifications


  • 26.1MP X-Trans CMOS 4 
  • X-Processor 4 quad-core CPU
  • 4K30 Ultra-HD Video Recording
  • 0.39″ OLED colour viewfinder, Approx 2.36 million dots
  • 3.0″ Tilt-Type Touch Screen Colour LCD Monitor, Approx. 1.04 millions dots
  • 8fps MS / 20fps ES
  • Intelligent Hybrid AF (TTL contrast AF / TTL phase detection AF)
  • ISO 80 - 51200
  • 18 Film Simulations in Photo or Video
  • Built-in Wi-Fi & Bluetooth Connectivity
  • Dimensions 118.4 x 82.8 x 46.8mm
  • Weight 378g

Aside from classic Fuji styline and sensibilities, the Fujifilm X-T30 II boasts an impressive spec sheet. The 26.1MP X-Trans CMOS 4 image sensor X-Processor 4 quad-core CPU delivers exceptional performance and image quality. The powerful combo allows an 8fps burst with the mechanical shutter and insane 20fps with the electronic shutter without cropping. Crop a little and crank out bursts of 30fps to never miss a beat. Low light performance is assured thanks to the extended 51200 ISO range. As for focus performance, the X-T30 II features Intelligent Hybrid AF to capture, recognise and track subjects. 


Rear Fujifilm X-T30 II black


For a lightweight and compact digital mirrorless camera, the X-T30 II features a bright 0.39″ OLED colour viewfinder with eye-watering 2.36 million dots of resolution. The rear LCD is a 3.0″ Tilt-Type Touch Screen Colour Monitor delivering a healthy 1.04 millions dots of resolution. If you love Fuji’s classic film looks, the X-T30 II has no less than 18 film simulations to adorn your JPEGs or RAW files in post. 


Fujifilm XF 23mm F/1.4 LM WR 


Fujifilm has also announced a brand-spanking-new version of their incredibly popular XF 23mm F/1.4. The original XF 23mm launched way back in 2013 as one of the first XF lenses. Despite its age, Fuji shooters all agree it’s still one of the best lenses the Japanese company has ever released. However, it doesn’t feature weather sealing, and the AF speed is lagging compared to newer lenses. Since then, Fujifilm has also released the weather-sealed Fujifilm XF 23mm F/2. It’s a compact and lightweight Fujinon prime ideal with fast focusing for smaller Fujifilm XF cameras. Both past XF 23mm lenses were highly acclaimed and awarded for performance and optical excellence. So why is Fuji releasing yet another 23mm? 


fujifilm xf 23mm f/1.4 wr


The answer is simple - if you could combine the best of both past iterations into a perfect lens, why wouldn’t you? It’s essential to do so to meet the demands of a new generation of photographers. The Fujifilm XF 23mm F/1.4 LM WR is a weather-sealed prime lens with a robust build. It’s also interesting to see that it is roughly the same size as the original Fuji 23mm at 77.8mm in length and with a diameter of 67mm. It’s a little heavier than the original at 380g and takes a 58mm filter thread. 


Fujifilm XF 23mm F/1.4 LM WR Specifications


  • X-Mount Lens/APS-C Format
  • 23mm (35mm Equivalent)
  • 15 elements in 10 groups
  • One Aspherical and two ED elements
  • Rounded 7-Blade Diaphragm
  • 0.2x magnification
  • 19cm minimum focus distance
  • Dimensions 67×77.8mm
  • Weight 380g
  • Filter size 58mm



When it comes to focusing performance, the new Fujifilm XF 23mm F/1.4 LM WR harnesses the power of Linear Motor tech to deliver lightning-fast focus performance. When paired with any of the Fujifilm flagship bodies, or the new Fujifilm X-T30 II, you’ll acquire fast and accurate focus every single time. Fuji’s 23mm lenses make the perfect prime for any photography or videography kit. The 35mm full-frame equivalent focal distance is wide enough for wedding, street and travel photography. Yet, it’s not so wide that it cannot be used for fun portraits or everyday use. 


xf 23mm f1.4 WR


On the inside, the Fujifilm XF 23mm F/1.4 LM WR features no less than 15 elements in 10 groups. The lens assembly includes two aspherical lenses and three ED lenses to manage aberrations and flare for optimal image quality. 

Fujifilm XF 33mm F/1.4 LM WR

The long rumoured Fujifilm XF 33m has finally revealed itself to eager X-Series fans the world over. Unlike the three generations of XF 23mm lenses, the Fujifilm XF 33mm F/1.4 LM WR is the first with this focal length. It’s worth noting that Fujifilm has a pair of XF 35mm lenses and an entry-level XF 35mm lens on offer. The original Fujifilm XF 35mm F/1.4 is ageing but still one of the most sought after Fuji primes. Likewise, the XF 35mm F/2 WR is a compact, weather-sealed lens to match the XF 23mm F/2. Fujifilm knows how to spoil their X Series photographers with an incredible range of primes fit for purpose. 


fujifilm xf 33mm f/1.4 lm wr


The new 33mm focal length is a 49.5mm full-frame equivalent bringing it into the nifty-fifty category. The XF 33mm F/1.4 LM WR is an ideal focal length for portrait work in compositions with a less compressed frame. It delivers punchy subject separation while containing a suitable depth of field. Plus, the fast F/1.4 maximum aperture makes it ideal for low-light and achieving delicious background bokeh. 


Fujifilm XF 33mm F/1.4 LM WR Specifications


  • X-Mount Lens/APS-C Format
  • 33mm (49.5mm Equivalent)
  • 15 elements in 10 groups
  • One Aspherical and two ED elements
  • Rounded 7-Blade Diaphragm
  • 0.15x magnification
  • 30cm minimum focus distance
  • Dimensions 67×73.5mm
  • Weight 360
  • Filter size 58mm

xf 33mm f/1.4 lm wr


The new Fujifilm XF 33mm F/1.4 LM WR is a weather-sealed prime with exceptional build qualities. Like all Fuji lenses, it’s solid and pairs perfectly with the Fujifilm X-T30 II. It’s roughly the same size as the new 23mm F/1.4 at 73.5mm in length and with a diameter of 67mm . It shares the same 58mm filter thread and also shares a lens hood that is interchangeable between the two lenses. On the inside, the Fujifilm XF 33mm features 15 elements in 10 groups with a pair of ED elements and a single aspherical element. Chromatic aberrations, fringe and flare are all effectively managed thanks to this lens grouping. 

Is It Fujifilm Day?

33mm f/1.4 lm wr


Along with announcing the medium format powerhouse GFX 50S II and GF 35-70mm F/4.5-5.6, Fuji goes and drops the X-T30 II and a pair of stellar primes. Surely it must be Fujifilm day! Fujifilm has a long and successful history in the photography and imaging world dating back to 1934. Today, Fujifilm has pulled out all the stops and launched a comprehensive range of GFX and X products. They continue to honour tradition and create consumer-friendly photography products to keep the joy of photography alive. Here at Georges Cameras, we’ve joined the Fujifilm Day celebrations by offering the complete range of new Fujifilm GFX and X cameras, lenses and accessories. Head in-store or online now to order your Fujifilm X-T30 II, XF 23mm F/1.4 LM WR and XF 33mm F/1.4 LM WR