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  1. Sony a7 IV Content Creation Powerhouse

    sony a7 iv featured image

    It turns out that the rumours about a new stunning Sony alpha camera were true! The Sony a7 IV has just been announced, and it delivers features and performance beyond our wildest dreams. The Sony a7 III proved to be one of the most popular hybrid digital mirrorless cameras tailored to the needs of multimedia content creations. Professional photographers and videographers will surely love the all-new Sony a7 IV for all the right reasons. The Sony a7 IV announcement is hot on the heels of the Sony FE 70-200mm F2.8 GM M2 that is also ideal for photography and videography applications. Joining today's announcement is a pair of high-performance Sony flash units. The Sony HVL-F46RM and HVL-F60RM2 provide professional photographers with enhanced performance outcomes. 

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  2. Sony Launches The FE 70-200mm F2.8 GM M2

    Sony FE 70-200mm F2.8 GM M2

    Every now and then, a lens comes along that is near perfection from day one. The original Sony FE 70-200mm F/2.8 GM OSS first appeared in 2016 and has become one of the most popular GM lens options. It’s especially loved by both full-frame and APSC Sony E-mount photographers needing a versatile zoom lens to meet the growing demands of content creation. Today, Sony has taken that near-perfect lens concept and splashed on much more than just a fresh coat of paint with the Sony FE 70-200mm F2.8 GM M2 Lens

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  3. NiSi's Next Generation V7 Filter Holder

    NiSi V7 Filter Holder Kit

    Landscape photographers will rejoice at the news of a redesigned and upgraded NiSi V7 Filter Holder. The team at NiSi achieved perfection with the NiSi V6 Filter holder kit. Rather than stop there, they decided to take it a step further with the latest generation NiSi V7 Filter Holder. The hugely popular NiSi 100mm filter system provides photographers with the opportunity to achieve majestic and highly creative landscape shots in any lighting conditions. The NiSi V7 supports the same 100mm NiSi filter system while delivering advanced accessibility, adaptability and control. 

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  4. Announcing: Blackmagic 4K Studio Cameras and Accessories

    Announcing: Blackmagic 4K Studio Cameras and Accessories

    The team at Blackmagic Design has just dropped an exciting range of studio-quality products, including the all-new Blackmagic Studio Camera 4K Plus and Studio Camera 4K Pro! As if that’s not enough to excite videographers and cinematographers, they also announce a range of  HyperDeck Studio units. Add to that a Web Presenter, Studio Convertor and several camera accessories. 

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  5. Canon RF Wide Zoom Shootout

    Canon RF Wide Zoom Shootout

    It’s reassuring to know that Canon is paying close attention to the needs of photographers by releasing the Canon RF 14-35mm F/4L IS USM lens. But that begs the question: how does this differ from the hugely popular Canon RF 15-35mm F/2.8L IS USM lens? Both full-frame format lenses have near-identical focal ranges, excellent image quality and performance. Why has Canon delivered a near-identical lens in terms of performance - with the exception of aperture?

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  6. Nikon’s Retro-Inspired Delight - the Nikon Z fc

    Nikon’s Retro-Inspired Delight - the Nikon Z fc

    Hot off the press: Nikon has just announced the Nikon Z fc digital mirrorless cameras and a couple of new Z-mount lens options. Nikon is here to make your day for those who love retro-inspired cameras or remember the glory days of film photography! Themed after the highly popular Nikon FM2 from the early 80s, the Nikon Z fc is a tactile and retro delight. True to Nikon film cameras of that era, the Z fc features essential commands dials for old-school exposure compensation.

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  7. Forget Full-Frame: Buy The GFX100S and GF80mmF1.7 R WR Lens

    Forget Full-Frame: Buy The GFX100S and GF80mmF1.7 R WR Lens

    For the past number of years, Fujifilm has led the way with medium format mirrorless cameras. Today, the company is no different. Fujifilm has announced the desirable new medium format Fujifilm GFX100S. Drawing from the trio of predecessors the GFX 50S, GFX 50R and more notably the GFX100, the newer version combines the best qualities to reveal something professionals have wanted for years. Read on and also check out our

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  8. Fujifilm Expands The X Series Lineup Again with the X-E4 and Two New Lenses

    Fujifilm Expands The X Series Lineup Again with the X-E4 and Two New Lenses

    Fujifilm shakes up the mirrorless market again with the launch of not one but three new products for its X Series range of cameras and lenses. It is in addition to the announcement of a brand new Fujifilm GFX100S and a GF80mm F1.7 lens. Click here to check out our review of those GFX products. Today, Fujifilm has announced the fourth generation in the X-E range with the Fujifilm X-E4. Plus, Fuji has revealed an updated entry with the popular XF27mm F2.8. Finally,

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  9. Best XMAS Presents For The Photographer Who Has It All

    Best XMAS Presents For The Photographer Who Has It All

    Christmas is a time for family and giving. And of course for photographers to delight in all the new gear available to fill out their kit. But, when it comes to buying gifts for a photographer, it can be a little daunting as to what to get them. And believe us, when shopping for photographers it is more about what they want versus what they need. 

    If you have a photographer in your life, you will know that it can be tricky to find the right gift - especially if they are one of those people that already have at least one of everything. To make it easier, Georges Cameras have curated a bespoke guide to the best XMAS presents for the photographer who has it all. 

    In this gift guide, we take a look at a range of products that cover a broad spectrum of price and usage. Be it photography, videography or the perfect accessory to boost someone's creativity,

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  10. Sony FX6: The Camcorder That You've Been Waiting For

    Sony FX6: The Camcorder That You've Been Waiting For

    If you are into cinematography, filmmaking or videography, you may have seen that we have been taking pre-orders for the Sony FX6 camcorder. Well, today we are happy to announce the news of the official release of the FX6.

    What a camera and game-changer this is for the industry!

    When first looking at the Sony FX6, you are likely to be presently surprised by the small form factor. The camera inherits some of the characteristics of the Sony FX9, but with added benefits. For instance, if you are planning on using a rig with a focus unit, the FX6

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