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  1. Sony Launches The FE 70-200mm F2.8 GM M2

    Sony FE 70-200mm F2.8 GM M2

    Every now and then, a lens comes along that is near perfection from day one. The original Sony FE 70-200mm F/2.8 GM OSS first appeared in 2016 and has become one of the most popular GM lens options. It’s especially loved by both full-frame and APSC Sony E-mount photographers needing a versatile zoom lens to meet the growing demands of content creation. Today, Sony has taken that near-perfect lens concept and splashed on much more than just a fresh coat of paint with the Sony FE 70-200mm F2.8 GM M2 Lens

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  2. NiSi's Next Generation V7 Filter Holder

    NiSi V7 Filter Holder Kit

    Landscape photographers will rejoice at the news of a redesigned and upgraded NiSi V7 Filter Holder. The team at NiSi achieved perfection with the NiSi V6 Filter holder kit. Rather than stop there, they decided to take it a step further with the latest generation NiSi V7 Filter Holder. The hugely popular NiSi 100mm filter system provides photographers with the opportunity to achieve majestic and highly creative landscape shots in any lighting conditions. The NiSi V7 supports the same 100mm NiSi filter system while delivering advanced accessibility, adaptability and control. 

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  3. ULTIMATE Blackmagic Cinema Camera Comparison!

    blackmagic design 4k pocket cinema camera

    Blackmagic Design is an Aussie company founded by an engineer who left his career in TV behind with one goal in mind. He wanted to fix the flawed film and television videography sector and make technology available to visual creatives. It's fair to say that he achieved his goal as Blackmagic Design is now one of the most popular, industry-recognised creators of cinematic cameras, technology and software. Today, we enjoy the fruits of Blackmagic Design's vision and pursuit to create equipment fit for anyone wanting to explore videography, cinematography and industry-leading visual outcomes.

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  4. Canon EOS R3 - Professional Powerhouse

    Canon EOS R3 Digital Mirrorless Camera

    Canon has long held the respect of photographers thanks to almost 85 years of precision engineering, innovation and dedication to the advancement of camera technology. Today, the Canon EOS R3 is the ultimate culmination of that hard-earned status to deliver a true flagship camera body. As experienced with the monolithic Canon EOS-1D X Mark III, the EOS R3 is the best choice for sports, and photojournalism. It's built to deliver excellent resolution packed images for the end-users to enjoy in print and online publications. The EOS R3 has enough bells and whistles to play a fine tune to meet its intended use. 

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  5. These Are The Best Lighting Kits For Livestreaming!

    livestream lighting

    Terms like live-streaming, vlogging, game streaming, podcasting, and Zoom meetings have become common vernacular. As more and more of us work from home or are forced to seek creative outlets from home, these terms are more critical than ever. The rise in video as the king of the content family means that we need to step up our game when live streaming online. Regardless of streaming a work call, podcast or starting a new photography-related vlog, there's one consistent element required. For live streaming to be effective, compelling and retain audience attention, you need a solid livestream lighting setup. 

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  6. Light Up The World With The Profoto B10X & B10X Plus

    profoto b10x and b10x plus

    Breaking News: Profoto has launched the B10X and the B10X Plus! In the world of professional photography and videography, controlling light for optimal exposures is the key to success. That's why the team at Profoto have long developed pro-grade lighting solutions fit for any studio or on-location shoot. Thanks to its peak performance and feature set, the original Profoto B10 Air TTL Off-Camera Flash proved incredibly popular. The lightweight and portable B10 delivered flash power equivalent to five speedlights while pairing seamlessly with Profoto AirTTL Remotes and the Profoto app. What's more, it was compatible with over 120 Profoto light shaping tools for creative applications. Both of the new B10X models boast increased maximum continuous light output 30% higher than the originals. 

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  7. Fujifilm Announces The X-T30 II And Two New XF Lenses

    Fujifilm X-T30 II

    Hot on the heels of the Fujifilm GFX 50S II announcement, Fuji has also dropped the news that the Fujifilm X-T30 II, XF 23mm F/1.4 LM WR and XF 33mm F/1.4 LM WR are on their way! Since the first Fujifilm X-T1 launched in early 2014, Fuji has released regular updates to the lineup. The Fujifilm X-T1, X-T2, X-T3 and new flagship X-T4 have all proven popular and highly capable award-winning cameras. Alongside this flagship series, Fuji has also created the entry-level-friendly X-T10, X-T20 and X-T30 digital mirrorless camera bodies. Each has proven to be hugely popular and successful, thanks to its flagship features and affordability. 

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  8. The Fujifilm GFX 50S II Is The Medium Format Camera You’ve Been Waiting For!

    Fujifilm GFX 50s II medium format camera

    A few years ago, Fujifilm shocked the photography world with its announcement to introduce mirrorless medium format to the masses. The original GFX 50S was the first model in that range that proved the power and versatility of a consumer-friendly medium format system. Today, the fifth entry in that applauded range has been revealed - the Fujifilm GFX 50S II. The Fujifilm GFX 50S II is the latest Medium Format camera from Fujifilm and joins the ranks alongside the original GFX 50S, GFX 50R, GFX100 and GFX 100S

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  9. Ultimate Canon Cine Comparison - Canon EOS C70 vs C200

    A comparison between the Canon C70 and Canon C200

    It’s time to take a serious look and compare two of Canon’s best Cine Cameras - the Canon EOS C70 vs. EOS C200. Canon develops popular and industry-recognised EOS Cine Cameras to suit the growing videography and cinematography markets. The older EF-Mount Canon EOS C200 is an excellent example of how powerful the Canon Cine range is. The Canon EOS C200 is an EF-mount camera making the most of the vast range of Canon EF and third party lenses. With the C200, if a job requires a specific look, there’s a Canon EF lens to match.

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  10. The Best Small RGB Lights For Creative Perfection

    best small RGB light for creative perfection

    Today, we break the myth that achieving high-quality lighting outcomes in photography and videography is expensive. It's also false that lighting equipment is big, bulky and takes up a lot of space. With a portable and compact RGB light, you'll create stunning studio-quality lighting in your next photography or videography project. 

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