Product Review

Compact Camera

Fuji X10

Key Features

· 2/3” 12 MP EXR CMOS sensor

· Fujinon 4x manual zoom lens

· Magnesium alloy construction

· ISO 100-12800 (6400 and 12800 extended)

· 2.8 inch TFT LCD, 460,000 pixels

· 49-point matrix contrast AF system

· Manual pop-up flash (7 meter range)

· 1080p Full HD movie recording

· Motion Panorama 360°

· “Bokeh’’ Effect

Following the success of the X100, Fuji has released the X10, a new premium compact camera to its digital range. Like its popular predecessor, the new X10 sports a robust, magnesium alloy, retro chic body.

Although surprisingly it does not retain the unique hybrid viewfinder of the X100 (it has a purely optical one), it does have some impressive features. It has a new 2/3” 12MP CMOS sensor, advanced EXR processor, a high-definition F2.0 wide-angle and F2.8 telephoto Fujinon 4x manual zoom lens, RAW shooting and in-camera RAW processing and an integrated manual pop-up flash.

The X10 also boasts 1080p video recording, full resolution continuous shooting at 7 frames per second, in camera stabilisation and a 49-point matrixcontrast AF.

The newly developed 2/3” 12 megapixel EXR CMOS sensor produces excellent, sharp images in varied lighting conditions along with the new Optical Image Stabilisation which helps to avoid any motion blur that might occur.

The table below looks at the X10 and other comparable cameras in the market;

Key Features Comparison

	Fuji X10	Canon G12	Nikon P7000
Body material	Magnesium Alloy	Magnesium Alloy (partial)	Magnesium Alloy (partial)
Sensor	2/3-inch EXR-CMOS sensor	CCD sensor	CCD sensor
Effective pixels	12 million pixels	10 million pixels	10 million pixels
Image processor	Fujifilm EXR processor	DIGIC 4 Image processor	EXPEED C2 processor
Sensitivity	ISO 100-12800 (6400-12800 extended mode)	80-3200 (12800 extended)	100-3200 (6400-12800 custom functions)
Lens	FUJINON 4x optical zoom lens	5x optical zoom lens	7.1x optical zoom lens
Viewfinder	Optical viewfinder	Optical viewfinder	Optical viewfinder
LCD panel	2.8 inch TFT colour LCD 460,000 pixels 100% coverage	2.8 inch Vari-angle TFT 461,000 pixels 100% coverage	3 inch wide-viewing angle TFT 921,000 pixels
Dimensions (mm)	117 x 70 x 57	112 x 76 x 48	114 x 77 x 45
Weight (camera body)	330g	355g	310g

Competitively priced in comparison to its big brother - the X100, the Fuji X10 will be giving other cameras in the advanced compact market some competition.

The Fuji X10 is available from Georges Camera Store (in store and online).

•   Fuji Film Digital Camera X10 $649.00

Fuji digital cameras, Fuji SLR cameras, SLR lenses and Fuji camera accessories are available at Georges Camera Store Sydney or online at http://www.georges.com.au